NABLA Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 9.5k pieces of influencer content sponsored by NABLA Cosmetics over the last 12 months.
This report breaks down where & how NABLA Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with NABLA Cosmetics, see here: NABLA Cosmetics influencers.
Influencer activity throughout the year
NABLA Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
NABLA Cosmetics's influencer activity by month
Number of sponsored posts
NABLA Cosmetics's sponsored post volume peaks in June with 1.2K posts, 61% higher than the monthly average of 770. October recorded the lowest activity at 272 posts, 65% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NABLA Cosmetics's sponsored influencer collaborations break down by social platform:
- TikTok: 7.8k posts (81.9%)
- Instagram: 1.6k posts (17.4%)
- YouTube: 60 posts (0.6%)
NABLA Cosmetics's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for NABLA Cosmetics.
Here are 3 examples of NABLA Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nikki_makeup x NABLA Cosmetics
![Instagram post by @nikki_makeup for NABLA Cosmetics. Caption reads: [...] @michaelgrayhair @lillanyeki @nablacosmetics....](https://images.od.modash.io/e2726bd8fca0fea41ff3457262bc0a0e334ad95c)
Influencer bio
Artistry, refined ✨
Collaboration metrics
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clamontichiara x NABLA Cosmetics
![TikTok post by @clamontichiara for NABLA Cosmetics. Caption reads: [...] in pochi minuti con le cupid ‘s @NABLA....](https://images.od.modash.io/11d6d1a3a2fb014ee4d26eef92a62d3dcf54e068)
Influencer bio
Claudia 🌸 Creator tik tok shop In elenco agcom 📧montichiaraclaudia@yahoo.com Secondo profilo @Clamontichiara2
Collaboration metrics
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liquorsbeauty x NABLA Cosmetics
![YouTube post by @liquorsbeauty for NABLA Cosmetics. Caption reads: [...] ED ECCO UNA FULL FACE AGGIORNATA DI NABLA....](https://images.od.modash.io/4a6b44ee5dd68fd0eae95fa9964affc14f576ef8)
Influencer bio
Beauty Lover💘 in elenco AGCOM
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.8%
- Carousels: 1.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers NABLA Cosmetics are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
NABLA Cosmetics's influencers average views (TikTok)
Based on each influencer's average views per post
With 39.4% of partnerships featuring creators averaging 1K-5K views, NABLA Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (533.1k avg views/post):
federica.scagnetti x NABLA Cosmetics
![TikTok post by @federica.scagnetti for NABLA Cosmetics. Caption reads: [...] belle le cupid’s arrow Micro di @NABLA....](https://images.od.modash.io/4817af7883d49fb41dd5b63005cd5d64c69ad6bc)
Influencer bio
🎡 come with me in my life 🎡 🫶🏻body confidence 🫶🏻 💄make up and beauty 💄 ig: federica.scagnetti in elenco AGCOM
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
marhsmakeup x NABLA Cosmetics
![TikTok post by @marhsmakeup for NABLA Cosmetics. Caption reads: [...] #MakeupTok #BeautyTok @NABLA Cosmetics.](https://images.od.modash.io/a7c8daed91173439511282b0d513d328fcc79dd6)
Influencer bio
⋆ ˚｡⋆୨ Makeup • Skincare ୧⋆｡˚ ⋆ 🎀🫧🛍️ Tutorial, swatch & review 🛍️🫧🎀 📍Pesaro, Italy 💌 marhmakeup@outlook.it 🪞🧿
Collaboration metrics
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NABLA Cosmetics's repeat partnerships
Out of 2.2K unique influencers in our dataset, 487 of them (22%) posted content for NABLA Cosmetics in 3 or more separate calendar months. The most consistent partner is @lapozbeauty, who has collaborated across 12 months with 75 total posts.
Here are 3 examples of NABLA Cosmetics's repeat influencer partnerships, with links to the sponsored content.
lapozbeauty x NABLA Cosmetics
![TikTok post by @lapozbeauty for NABLA Cosmetics. Caption reads: [...] questa meraviglia di @NABLA Cosmetics....](https://images.od.modash.io/9af71faf05f04abcac39065d507b06afdbc59d62)
![TikTok post by @lapozbeauty for NABLA Cosmetics. Caption reads: [...] sono le Cupid’s arrow di @NABLA Cosmetics....](https://images.od.modash.io/85f58c42c3a19efdf5d9337ba4a5bceb10726575)
naomideborahmessina x NABLA Cosmetics
![TikTok post by @naomideborahmessina for NABLA Cosmetics. Caption reads: [...] con sé per i ritocchi. @NABLA Cosmetics....](https://images.od.modash.io/79d7263a4548f3e3c62823e3da63b52ce0979f5c)
immeemyy x NABLA Cosmetics
![TikTok post by @immeemyy for NABLA Cosmetics. Caption reads: @NABLA Cosmetics icy rose è IL MUST HAVE [...].](https://images.od.modash.io/aef130c186834364076ed0ccaeaeca028ff57d48)
![TikTok post by @immeemyy for NABLA Cosmetics. Caption reads: @NABLA Cosmetics #sidebyside#nudepalette#sc [...].](https://images.od.modash.io/5cddcf4fcf235cac6348fd8e30dd66a7d6504469)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Italy is where NABLA Cosmetics had the most influencer activity. 56.9% of their live influencer content in the last 12 months was posted by Italian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (12.3%)
- Spain (7.7%)
- Brazil (3%)
NABLA Cosmetics's influencer activity by market
Here is another example of NABLA Cosmetics collaborating with an influencer in Italy.
natyparagoni x NABLA Cosmetics
![Instagram post by @natyparagoni for NABLA Cosmetics. Caption reads: [...] @erborian_it Gel sopracciglia:....](https://images.od.modash.io/4861987f358e6d6669b73b083dfdd8344adf24ef)
NABLA Cosmetics's influencer activity vs. related brands
NABLA Cosmetics competes in artistry-driven color cosmetics; P.Louise and Sigma Beauty are close peers in the creator-makeup ecosystem where tutorials, pigments, and pro results drive conversions.
Total influencer content
NABLA Cosmetics vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
P.Louise leads with 31.5K sponsored posts, significantly outpacing NABLA Cosmetics (9.5K posts) and Sigma Beauty (3.2K posts). Across all three brands, the average volume is 14.7K posts, indicating mature, scaled influencer programs. P.Louise has multiple times more total posts than NABLA Cosmetics and Sigma Beauty.
By social platform
NABLA Cosmetics vs. related brands influencer activity (by social platform)
Sponsored posts by platform
NABLA Cosmetics leads on Instagram, while P.Louise has the most activity on TikTok and Sigma Beauty has the most activity on YouTube. The gap is most notable on TikTok, with P.Louise at 30K, NABLA Cosmetics at 7.8K, Sigma Beauty at 1.4K posts. NABLA Cosmetics's activity is particularly concentrated on TikTok. On YouTube, Sigma Beauty has multiple times more posts than NABLA Cosmetics and P.Louise.
By geographical market
NABLA Cosmetics vs. related brands influencer activity (by country)
Estimated sponsored posts in NABLA Cosmetics's top markets
P.Louise has the highest estimated sponsored-post volume in United States (12K posts, 39.3%), United Kingdom (7.4K posts, 23.4%), Brazil (1.7K posts, 5.4%), while NABLA Cosmetics has the highest estimated sponsored-post volume in Italy (5.4K posts, 56.9%), Spain (729 posts, 7.7%), suggesting a Europe focus. Looking at United States specifically, the split is P.Louise at 12K posts (39.3%), Sigma Beauty at 1.7K posts (54.9%), NABLA Cosmetics at 1.2K posts (12.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Sigma Beauty's Influencer Marketing Strategy
- PatPat's Influencer Marketing Strategy
- Paragon Fitwear's Influencer Marketing Strategy
- Liquid Death's Influencer Marketing Strategy
- PLAUD's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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