NABLA Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.0k pieces of influencer content sponsored by NABLA Cosmetics over the last 12 months.
This report breaks down where & how NABLA Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with NABLA Cosmetics, see here: NABLA Cosmetics influencers.
Influencer activity throughout the year
NABLA Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
NABLA Cosmetics's influencer activity by month
Number of sponsored posts
NABLA Cosmetics's influencer activity appears to have tapered over the year, from 576 posts in January down to 679 in December. May was the busiest month at 1.1k posts, 85% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NABLA Cosmetics's sponsored influencer collaborations break down by social platform:
- TikTok: 5.6k posts (80.3%)
- Instagram: 1.3k posts (19%)
- YouTube: 48 posts (0.7%)
NABLA Cosmetics's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for NABLA Cosmetics.
Here are 3 examples of NABLA Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
natyparagoni x NABLA Cosmetics
![Instagram post by @natyparagoni for NABLA Cosmetics. Caption reads: [...] : @charlottetilbury Eye-liner:....](https://images.od.modash.io/92fab1ce3ad63799162c34cb2bc56bca46bc23b5)
Influencer bio
natalia@doom-entertainment.com in elenco AGCOM
Collaboration metrics
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_lafra_glam x NABLA Cosmetics
![TikTok post by @_lafra_glam for NABLA Cosmetics. Caption reads: [...] #makeupitalia #makeup #nabla @NABLA....](https://images.od.modash.io/da322cb4450b1085a5e64a3379c7af2a73214725)
Influencer bio
Qui trovi tante tips per essere una splendida over✨️ collab📌francescacroce.fc@gmail.com
Collaboration metrics
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AngelicaNyqvist x NABLA Cosmetics
Influencer bio
Swede living in Turin, Italy _______________________________________________________ ♡MY VLOG CHANNEL | https://bit.ly/3wafCEJ ♡INSTAGRAM | https://instagram.com/angeschka ♡TWITTER | https://twitter.com/Angeschka ♡TIKTOK | https://www.tiktok.com/@angeschka ♡My Teespring Store | https://teespring.com/stores/angelica-nyqvist-merch _______________________________________________________ ♡PR & Events: angelicanyqvist1@gmail.com ♡Brand Partnerships: Angelica@beelinetalent.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.9%
- Carousels: 1.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers NABLA Cosmetics are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
NABLA Cosmetics's influencers average views (TikTok)
Based on each influencer's average views per post
With 40.1% of partnerships featuring creators averaging 1K-5K views, NABLA Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (281.4k avg views/post):
francesca.puc x NABLA Cosmetics
![TikTok post by @francesca.puc for NABLA Cosmetics. Caption reads: [...] le matite super sfumabili di nabla! @NABLA....](https://images.od.modash.io/8c6ccb55ba0a1765b4dab222e933fbe7969bbb23)
Influencer bio
Follow me on ig👆🏻 business inquiries and PR👇 💌francescapuccio05@gmail.com FIRMOO glasses ->50% off code:XASI50
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
caarlagavilan1 x NABLA Cosmetics
![TikTok post by @caarlagavilan1 for NABLA Cosmetics. Caption reads: [...] AHHH me encanta todo!!! @ALEM @NABLA....](https://images.od.modash.io/27cc6103cb5335f60e3a3a8fbbe94e0da0eb6ddc)
Influencer bio
IG: caarlagavilan Outfit & fashion inspo 💌 collabs: pr.carlagavilan@gmail.com
Collaboration metrics
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NABLA Cosmetics's repeat partnerships
Out of 1.8k unique influencers in our dataset, 357 of them (20%) posted content for NABLA Cosmetics in 3 or more separate calendar months. The most consistent partner is @pa_makeup15, who has collaborated across 12 months with 36 total posts.
Here are 3 examples of NABLA Cosmetics's repeat influencer partnerships, with links to the sponsored content.
pa_makeup15 x NABLA Cosmetics
![TikTok post by @pa_makeup15 for NABLA Cosmetics. Caption reads: [...] sono la 4,2,5 e 9 🤎 @NABLA Cosmetics....](https://images.od.modash.io/b1ccb0fa7f0f76cee2ad8ad9548deb7017e3ff98)
![TikTok post by @pa_makeup15 for NABLA Cosmetics. Caption reads: [...] vedere all'azione? 🌈 @NABLA Cosmetics....](https://images.od.modash.io/9f07011051f4dd1b52758d828f7861d1c3b68c6b)
deebbiee_ x NABLA Cosmetics
![TikTok post by @deebbiee_ for NABLA Cosmetics. Caption reads: [...] Beyond Bold Mascara di Nabla Cosmetics, vale....](https://images.od.modash.io/3a8a0e622cf354e2e795dc6f1c19841414a5a05d)
![TikTok post by @deebbiee_ for NABLA Cosmetics. Caption reads: [...] abbronzata sempre? 👀☀️🥥 @NABLA Cosmetics....](https://images.od.modash.io/adc7e8e965451f413df06e6793cd1a35a450e924)
![TikTok post by @deebbiee_ for NABLA Cosmetics. Caption reads: [...] 🤭💗🌟 @Blondesister @NABLA Cosmetics....](https://images.od.modash.io/7b62881b12cea22fe8556ffb5873d5ab7a3c2297)
lapozbeauty x NABLA Cosmetics
![TikTok post by @lapozbeauty for NABLA Cosmetics. Caption reads: [...] questa meraviglia di @NABLA Cosmetics....](https://images.od.modash.io/9af71faf05f04abcac39065d507b06afdbc59d62)
![TikTok post by @lapozbeauty for NABLA Cosmetics. Caption reads: [...] sono le Cupid’s arrow di @NABLA Cosmetics....](https://images.od.modash.io/85f58c42c3a19efdf5d9337ba4a5bceb10726575)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Italy is where NABLA Cosmetics had the most influencer activity. 58.1% of their live influencer content in the last 12 months was posted by Italian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (11.5%)
- Spain (7.3%)
- France (3.7%)
NABLA Cosmetics's influencer activity by market
Here is another example of NABLA Cosmetics collaborating with an influencer in Italy.
carolaapalestro x NABLA Cosmetics
NABLA Cosmetics's influencer activity vs. related brands
NABLA Cosmetics sits in prestige-leaning makeup alongside Huda Beauty and Kosas, competing for beauty enthusiasts who respond to artistry, ingredient claims, and creator tutorials.
Total influencer content
NABLA Cosmetics vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Huda Beauty leads with 47k sponsored posts, significantly outpacing Kosas (16.7k posts) and NABLA Cosmetics (7k posts). Across all three brands, the average volume is 23.5k posts, indicating mature, scaled influencer programs. Huda Beauty has several times more total posts than NABLA Cosmetics and Kosas.
By social platform
NABLA Cosmetics vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Huda Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Huda Beauty at 26.1k, Kosas at 4.7k, NABLA Cosmetics at 1.3k posts. NABLA Cosmetics's activity is particularly concentrated on TikTok. On Instagram, Huda Beauty has several times more posts than NABLA Cosmetics and Kosas.
By geographical market
NABLA Cosmetics vs. related brands influencer activity (by country)
Estimated sponsored posts in NABLA Cosmetics's top markets
Huda Beauty has the highest estimated sponsored-post volume in United States (12k posts, 26.2%), India (5.9k posts, 12.5%), United Kingdom (3.8k posts, 8.1%), while NABLA Cosmetics has the highest estimated sponsored-post volume in Italy (4.1k posts, 58.1%), Spain (509 posts, 7.3%), suggesting a Europe focus. Looking at United States specifically, the split is Huda Beauty at 12k posts (26.2%), Kosas at 7.6k posts (45.6%), NABLA Cosmetics at 802 posts (11.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Huda Beauty's Influencer Marketing Strategy
- Kosas's Influencer Marketing Strategy
- Teami Blends's Influencer Marketing Strategy
- MAONO's Influencer Marketing Strategy
- Rhode Skin's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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