NABLA Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.9k pieces of influencer content sponsored by NABLA Cosmetics over the last 12 months.
This report breaks down where & how NABLA Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with NABLA Cosmetics, see here: NABLA Cosmetics influencers.
Influencer activity throughout the year
NABLA Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
NABLA Cosmetics's influencer activity by month
Number of sponsored posts
NABLA Cosmetics's sponsored post volume peaks in November with 821 posts, 102% higher than the monthly average of 407. August recorded the lowest activity at 138 posts, 66% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NABLA Cosmetics's sponsored influencer collaborations break down by social platform:
- TikTok: 3.8k posts (78.5%)
- Instagram: 1.0k posts (21.1%)
- YouTube: 19 posts (0.4%)
NABLA Cosmetics's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for NABLA Cosmetics.
Here are 3 examples of NABLA Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
iolediba x NABLA Cosmetics
![Instagram post by @iolediba for NABLA Cosmetics. Caption reads: [...] Foundation and Contour Sticks by....](https://images.od.modash.io/5269b10d51b10db6d0b3bf930025baa6403716be)
Influencer bio
@switbody In elenco AGCOM iolandadibattista98@gmail.com
Collaboration metrics
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_lafra_glam x NABLA Cosmetics
![TikTok post by @_lafra_glam for NABLA Cosmetics. Caption reads: [...] #makeupitalia #makeup #nabla @NABLA....](https://images.od.modash.io/da322cb4450b1085a5e64a3379c7af2a73214725)
Influencer bio
💄makeupartist /beauty specialist pertutteleeta' 📌francescacroce.fc@gmail.com
Collaboration metrics
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Kontrajunkie x NABLA Cosmetics
![YouTube post by @Kontrajunkie for NABLA Cosmetics. Caption reads: [...] @lindahallberg, @Nablacosmetics, and others,....](https://images.od.modash.io/bc6ffd607ea3a6379f9e4b4cf8b5ab79c3597f17)
Influencer bio
Hi, ich bin Kathi, dies ist mein YouTube-Kanal! Bei mir geht's um zwei für mich sehr wichtige Dinge im Leben: Mental Health und Makeup - was das miteinander zu tun hat, erfahrt ihr in meinen Videos. Für geschäftliche Anfragen: Kontrajunkie@sc-mediahouse.com Impressum: kontrajunkie@sc-mediahouse.com SC Media House Impressum SPCR Media GmbH Hardenstraße 1a 80935 München Tel: 089 / 326 364 72 https://www.sc-mediahouse.com/legal/impressum
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99%
- Carousels: 1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers NABLA Cosmetics are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
NABLA Cosmetics's influencers average views (TikTok)
Based on each influencer's average views per post
With 38.2% of partnerships featuring creators averaging 1K-5K views, NABLA Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (503.1k avg views/post):
alexiachiandottomua x NABLA Cosmetics
![TikTok post by @alexiachiandottomua for NABLA Cosmetics. Caption reads: [...] minuti con un solo prodotto!” ✨ @NABLA....](https://images.od.modash.io/c80abbc88fbf1fe148f515095af73aece41a2f34)
Influencer bio
Con i brufoli🤯
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
ugc.rossella x NABLA Cosmetics
Influencer bio
⭐️ STAR Creator shop @Creatoor Scelgo solo cose che valgono: utili, belle, buone 🛍️💖 In elenco AGCOM rossellaugc@gmail.com 📩
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
NABLA Cosmetics's repeat partnerships
Out of 1.4k unique influencers in our dataset, 257 of them (18%) posted content for NABLA Cosmetics in 3 or more separate calendar months. The most consistent partner is @monytmakeupartist_, who has collaborated across 12 months with 69 total posts.
Here are 3 examples of NABLA Cosmetics's repeat influencer partnerships, with links to the sponsored content.
monytmakeupartist_ x NABLA Cosmetics
![TikTok post by @monytmakeupartist_ for NABLA Cosmetics. Caption reads: [...] ARROW A 12 EURO?????? @NABLA Cosmetics....](https://images.od.modash.io/5f5eec957fc17fd206d94d61d68476c918819f7a)
pa_makeup15 x NABLA Cosmetics
![TikTok post by @pa_makeup15 for NABLA Cosmetics. Caption reads: [...] sono la 4,2,5 e 9 🤎 @NABLA Cosmetics....](https://images.od.modash.io/b1ccb0fa7f0f76cee2ad8ad9548deb7017e3ff98)
![TikTok post by @pa_makeup15 for NABLA Cosmetics. Caption reads: [...] vedere all'azione? 🌈 @NABLA Cosmetics....](https://images.od.modash.io/9f07011051f4dd1b52758d828f7861d1c3b68c6b)
immeemyy x NABLA Cosmetics
![TikTok post by @immeemyy for NABLA Cosmetics. Caption reads: @NABLA Cosmetics grazie di cuore🩷🩵 [...].](https://images.od.modash.io/12f7b041e9bba4d08d416233c785378a3150f349)
![TikTok post by @immeemyy for NABLA Cosmetics. Caption reads: @NABLA Cosmetics se non ci fossi tu🏹 [...].](https://images.od.modash.io/4f60c6eb1f90ce0c877ee57524c5b5703513e6bf)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Italy is where NABLA Cosmetics had the most influencer activity. 60.5% of their live influencer content in the last 12 months was posted by Italian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (10.6%)
- Spain (6.2%)
- Germany (3.9%)
NABLA Cosmetics's influencer activity by market
Here is another example of NABLA Cosmetics collaborating with an influencer in Italy.
carolaapalestro x NABLA Cosmetics
NABLA Cosmetics's influencer activity vs. related brands
NABLA Cosmetics competes with Kosas and ILIA Beauty in modern, creator-driven makeup, targeting consumers who follow tutorials, ingredient callouts, and complexion-focused recommendations.
Total influencer content
NABLA Cosmetics vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Kosas leads with 15.5k sponsored posts, significantly outpacing ILIA Beauty (6k posts) and NABLA Cosmetics (4.9k posts). Across all three brands, the average volume is 8.8k posts, indicating mature, scaled influencer programs. Kosas has multiple times more total posts than NABLA Cosmetics and ILIA Beauty.
By social platform
NABLA Cosmetics vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Kosas leads on Instagram and TikTok and ILIA Beauty leads on YouTube. The gap is most notable on TikTok, with Kosas at 11.2k, ILIA Beauty at 4.4k, NABLA Cosmetics at 3.8k posts. NABLA Cosmetics's activity is particularly concentrated on TikTok. On TikTok, Kosas has multiple times more posts than NABLA Cosmetics and ILIA Beauty.
By geographical market
NABLA Cosmetics vs. related brands influencer activity (by country)
Estimated sponsored posts in NABLA Cosmetics's top markets
Kosas has the highest estimated sponsored-post volume in United States (7.2k posts, 46.5%), United Kingdom (1.5k posts, 9.8%), India (604 posts, 3.9%), while NABLA Cosmetics has the highest estimated sponsored-post volume in Italy (3k posts, 60.5%), Spain (303 posts, 6.2%), suggesting a Europe focus, while ILIA Beauty leads in Canada with 330 posts (5.5%). Looking at United States specifically, the split is Kosas at 7.2k posts (46.5%), ILIA Beauty at 3.6k posts (59.4%), NABLA Cosmetics at 518 posts (10.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kosas's Influencer Marketing Strategy
- ILIA Beauty's Influencer Marketing Strategy
- Teami Blends's Influencer Marketing Strategy
- MAONO's Influencer Marketing Strategy
- Gymshark's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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