We analyzed 4.2k pieces of influencer content sponsored by NABLA Cosmetics over the last 12 months.
This report breaks down where & how NABLA Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with NABLA Cosmetics, see here: NABLA Cosmetics influencers.
NABLA Cosmetics's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
NABLA Cosmetics's sponsored post volume appears to trend upward over the 12-month period, rising from 573 posts in January to 716 in December. The peak month, November, reached 831 posts, 137% higher than the monthly average of 350.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NABLA Cosmetics's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for NABLA Cosmetics.
Here are 3 examples of NABLA Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
makeup creator | spain 🌿 sparkly lids • dreamy hues • eye makeup tutorials 💌 ad/pr: eyesofathena.contact@gmail.com
Collaboration metrics
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Influencer bio
skincare-makeup-capelli ricci CEO of ordini all'una di notte medicina e chirurgia 💌:carolapalestrocollab@gmail.com
Collaboration metrics
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Influencer bio
Swede living in Austin Texas _______________________________________________________ ♡MY VLOG CHANNEL | https://bit.ly/3wafCEJ ♡INSTAGRAM | https://instagram.com/angeschka ♡TWITTER | https://twitter.com/Angeschka ♡TIKTOK | https://www.tiktok.com/@angeschka ♡My Teespring Store | https://teespring.com/stores/angelica-nyqvist-merch _______________________________________________________ ♡PR & Events: angelicanyqvist1@gmail.com ♡Brand Partnerships: Angelica@beelinetalent.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers NABLA Cosmetics are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
NABLA Cosmetics's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (485.2k avg views/post):
Influencer bio
Con i brufoli🤯
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
Condivido ciò che funziona 💕|Skincare semplice,beauty realistico,vibrazioni positive🌿 YS Influencer:GRETA30 teta83-@hotmail.it
Collaboration metrics
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Out of 1.3k unique influencers in our dataset, 212 of them (16%) posted content for NABLA Cosmetics in 3 or more separate calendar months. The most consistent partner is @monytmakeupartist_, who has collaborated across 11 months with 66 total posts.
Here are 3 examples of NABLA Cosmetics's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, Italy is where NABLA Cosmetics had the most influencer activity. 62.4% of their live influencer content in the last 12 months was posted by Italian influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of NABLA Cosmetics collaborating with an influencer in Italy.
NABLA Cosmetics competes with Sigma Beauty and BPerfect Cosmetics in artistry-centric makeup popular among tutorial creators and pro-leaning consumers. These brands are natural influencer benchmarks due to their emphasis on performance, pigments, and creator education.
Total sponsored posts tracked (last 12 months)
BPerfect Cosmetics leads with 13.6k sponsored posts, significantly outpacing Sigma Beauty (5k posts) and NABLA Cosmetics (4.2k posts). Across all three brands, the average volume is 7.6k posts, indicating mature, scaled influencer programs. BPerfect Cosmetics has several times more total posts than NABLA Cosmetics and Sigma Beauty.
Sponsored posts by platform
Among these brands, BPerfect Cosmetics leads on Instagram and TikTok and Sigma Beauty leads on YouTube. The gap is most notable on TikTok, with BPerfect Cosmetics at 10.8k, NABLA Cosmetics at 3.1k, Sigma Beauty at 1.8k posts. NABLA Cosmetics's activity is particularly concentrated on TikTok. On YouTube, Sigma Beauty has several times more posts than NABLA Cosmetics and BPerfect Cosmetics.
Estimated sponsored posts in NABLA Cosmetics's top markets
BPerfect Cosmetics has the highest estimated sponsored-post volume in United Kingdom (5.2k posts, 38.2%), Ireland (1.8k posts, 12.9%), suggesting a Europe focus, while Sigma Beauty has the highest estimated sponsored-post volume in United States (3k posts, 59.1%), Brazil (291 posts, 5.8%), while NABLA Cosmetics has the highest estimated sponsored-post volume in Italy (2.6k posts, 62.4%), Spain (275 posts, 6.5%), suggesting a Europe focus. Looking at United Kingdom specifically, the split is BPerfect Cosmetics at 5.2k posts (38.2%), Sigma Beauty at 366 posts (7.3%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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