NABLA Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 8.1k pieces of influencer content sponsored by NABLA Cosmetics over the last 12 months.
This report breaks down where & how NABLA Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with NABLA Cosmetics, see here: NABLA Cosmetics influencers.
Influencer activity throughout the year
NABLA Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
NABLA Cosmetics's influencer activity by month
Number of sponsored posts
NABLA Cosmetics's influencer activity appears to have tapered over the year, from 576 posts in January down to 680 in December. June was the busiest month at 1.2k posts, 80% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NABLA Cosmetics's sponsored influencer collaborations break down by social platform:
- TikTok: 6.6k posts (82%)
- Instagram: 1.4k posts (17.4%)
- YouTube: 49 posts (0.6%)
NABLA Cosmetics's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for NABLA Cosmetics.
Here are 3 examples of NABLA Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nikki_makeup x NABLA Cosmetics
![Instagram post by @nikki_makeup for NABLA Cosmetics. Caption reads: [...] @michaelgrayhair @lillanyeki @nablacosmetics....](https://images.od.modash.io/e2726bd8fca0fea41ff3457262bc0a0e334ad95c)
Influencer bio
Artistry, refined ✨ Online Masterclasses available 👇
Collaboration metrics
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_lafra_glam x NABLA Cosmetics
![TikTok post by @_lafra_glam for NABLA Cosmetics. Caption reads: [...] #makeupitalia #makeup #nabla @NABLA....](https://images.od.modash.io/da322cb4450b1085a5e64a3379c7af2a73214725)
Influencer bio
Qui trovi tante tips per essere una splendida over✨️ collab📌francescacroce.fc@gmail.com
Collaboration metrics
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AngelicaNyqvist x NABLA Cosmetics
Influencer bio
Swede living in Turin, Italy _______________________________________________________ ♡MY VLOG CHANNEL | https://bit.ly/3wafCEJ ♡INSTAGRAM | https://instagram.com/angeschka ♡TWITTER | https://twitter.com/Angeschka ♡TIKTOK | https://www.tiktok.com/@angeschka ♡My Teespring Store | https://teespring.com/stores/angelica-nyqvist-merch _______________________________________________________ ♡PR & Events: angelicanyqvist1@gmail.com ♡Brand Partnerships: Angelica@beelinetalent.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.9%
- Carousels: 1.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers NABLA Cosmetics are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
NABLA Cosmetics's influencers average views (TikTok)
Based on each influencer's average views per post
With 39% of partnerships featuring creators averaging 1K-5K views, NABLA Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (533.1k avg views/post):
federica.scagnetti x NABLA Cosmetics
![TikTok post by @federica.scagnetti for NABLA Cosmetics. Caption reads: [...] belle le cupid’s arrow Micro di @NABLA....](https://images.od.modash.io/4817af7883d49fb41dd5b63005cd5d64c69ad6bc)
Influencer bio
🎡 come with me in my life 🎡 🫶🏻body confidence 🫶🏻 💄make up and beauty 💄 ig: federica.scagnetti in elenco AGCOM
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
immeemyy x NABLA Cosmetics
![TikTok post by @immeemyy for NABLA Cosmetics. Caption reads: @NABLA Cosmetics icy rose è IL MUST HAVE [...].](https://images.od.modash.io/aef130c186834364076ed0ccaeaeca028ff57d48)
Influencer bio
make-up | fashion | beauty | creator 💌 memy.ugc@gmail.com in elenco AGCOM
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
NABLA Cosmetics's repeat partnerships
Out of 1.9k unique influencers in our dataset, 413 of them (22%) posted content for NABLA Cosmetics in 3 or more separate calendar months. The most consistent partner is @pa_makeup15, who has collaborated across 12 months with 40 total posts.
Here are 3 examples of NABLA Cosmetics's repeat influencer partnerships, with links to the sponsored content.
pa_makeup15 x NABLA Cosmetics
![TikTok post by @pa_makeup15 for NABLA Cosmetics. Caption reads: [...] sono la 4,2,5 e 9 🤎 @NABLA Cosmetics....](https://images.od.modash.io/b1ccb0fa7f0f76cee2ad8ad9548deb7017e3ff98)
![TikTok post by @pa_makeup15 for NABLA Cosmetics. Caption reads: [...] vedere all'azione? 🌈 @NABLA Cosmetics....](https://images.od.modash.io/9f07011051f4dd1b52758d828f7861d1c3b68c6b)
lapozbeauty x NABLA Cosmetics
![TikTok post by @lapozbeauty for NABLA Cosmetics. Caption reads: [...] questa meraviglia di @NABLA Cosmetics....](https://images.od.modash.io/9af71faf05f04abcac39065d507b06afdbc59d62)
![TikTok post by @lapozbeauty for NABLA Cosmetics. Caption reads: [...] sono le Cupid’s arrow di @NABLA Cosmetics....](https://images.od.modash.io/85f58c42c3a19efdf5d9337ba4a5bceb10726575)
monytmakeupartist_ x NABLA Cosmetics
![TikTok post by @monytmakeupartist_ for NABLA Cosmetics. Caption reads: [...] ARROW A 12 EURO?????? @NABLA Cosmetics....](https://images.od.modash.io/5f5eec957fc17fd206d94d61d68476c918819f7a)
![TikTok post by @monytmakeupartist_ for NABLA Cosmetics. Caption reads: @NABLA Cosmetics #nabla #nablacosmetics [...].](https://images.od.modash.io/62b81db3cd8e56e5ffb073f578ab50bac0215faa)
![TikTok post by @monytmakeupartist_ for NABLA Cosmetics. Caption reads: [...] AMATO DAI TRUCCATORI @NABLA Cosmetics....](https://images.od.modash.io/ec1b69843854e57520a11bfa73b1226ee252dce7)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Italy is where NABLA Cosmetics had the most influencer activity. 59.8% of their live influencer content in the last 12 months was posted by Italian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (10.7%)
- Spain (6.3%)
- Germany (3.1%)
NABLA Cosmetics's influencer activity by market
Here is another example of NABLA Cosmetics collaborating with an influencer in Italy.
carolaapalestro x NABLA Cosmetics
NABLA Cosmetics's influencer activity vs. related brands
NABLA Cosmetics competes in color cosmetics with BPerfect Cosmetics and Collection Cosmetics, which similarly target makeup lovers with trend-led launches. Their influencer strategies commonly overlap around swatches, artistry looks, and new-release review cycles.
Total influencer content
NABLA Cosmetics vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BPerfect Cosmetics leads with 13.9k sponsored posts, significantly outpacing NABLA Cosmetics (8.1k posts) and Collection Cosmetics (2.2k posts). Across all three brands, the average volume is 8.1k posts, indicating mature, scaled influencer programs.
By social platform
NABLA Cosmetics vs. related brands influencer activity (by social platform)
Sponsored posts by platform
NABLA Cosmetics leads on YouTube, while BPerfect Cosmetics has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with BPerfect Cosmetics at 11.6k, NABLA Cosmetics at 6.6k, Collection Cosmetics at 1.4k posts. NABLA Cosmetics's activity is particularly concentrated on TikTok. On YouTube, NABLA Cosmetics has 49 posts, while BPerfect Cosmetics has 12 and Collection Cosmetics has 0.
By geographical market
NABLA Cosmetics vs. related brands influencer activity (by country)
Estimated sponsored posts in NABLA Cosmetics's top markets
BPerfect Cosmetics has the highest estimated sponsored-post volume in United Kingdom (5.9k posts, 42.9%), United States (2.3k posts, 16.6%), Ireland (2.1k posts, 15.1%), suggesting a Europe focus, while NABLA Cosmetics has the highest estimated sponsored-post volume in Italy (4.8k posts, 59.8%), Spain (507 posts, 6.3%), suggesting a Europe focus, while Collection Cosmetics leads in Brazil with 54 posts (2.4%). Looking at United Kingdom specifically, the split is BPerfect Cosmetics at 5.9k posts (42.9%), Collection Cosmetics at 1.4k posts (60.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BPerfect Cosmetics's Influencer Marketing Strategy
- Collection Cosmetics's Influencer Marketing Strategy
- Briogeo's Influencer Marketing Strategy
- Vita Coco's Influencer Marketing Strategy
- Gymshark's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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