Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Everlane Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 586 sponsored posts from Everlane across Instagram, TikTok and YouTube over the last 12 months.
See where Everlane invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, September was 74.1% more active in terms of posting frequency.
Social platforms breakdown
Where Everlane's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Everlane's accounts
Instagram372
TikTok196
YouTube18
Content format by platform
Share of all sponsored posts.
Instagram · Reels
34.0%
Instagram · Feed Posts
29.5%
TikTok · Posts
33.4%
YouTube · Long-form
3.1%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
34.0%
Instagram · Feed Posts
29.5%
TikTok · Posts
33.4%
YouTube · Long-form
3.1%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Everlane's sponsored posts perform
Reach and engagement across all 586 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
108K
Average views per post
15K
Median views per post
43.7M
Total views
$1.1M
Estimated media value
2.6%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@blancaarimanyView on Instagram ↗
[...] staples 🫶🏽🎄The Holiday Edit 001 by @everlane #everlanepartner - #trending #fashion [...]
2.6M Post views
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@megskaiserView on TikTok ↗
[...] my new fav jacket , the EverPuff from @Everlane ⭐️⭐️⭐️ #ad #everlanepartner
2.1M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@livinglaurynView on TikTok ↗
[...] times two. The Holiday Edit 001 @Everlane #everlanepartner
2M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Everlane works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Everlane's influencers by average views per post
Share of the 230 creators in this dataset
<1K
12.2%
1K-5K
20.0%
5K-10K
14.3%
10K-50K
31.3%
50K-100K
5.2%
100K-500K
10.4%
500K+
6.5%
Top influencers Everlane works with
Everlane's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@livinglaurynTikTok52.8M
2
@blancaarimanyInstagram12.6M
3
@christinakatrenyakTikTok22.4M
4
@isabeau.levitoTikTok32.3M
5
@megskaiserTikTok12.1M
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Everlane works with creators once, or builds an ongoing roster.
Repeat creators make up 41.2% of Everlane's creator network and generate 58.4% of total reach. The charts below show how often those partnerships recur and how much of Everlane's audience reach they account for.
Repeat creators make up 41.2% of Everlane's creator network and generate 58.4% of total reach. The charts below show how often those partnerships recur and how much of Everlane's audience reach they account for.
One-off vs. repeat creators
Share of 260 creators
Months active
Repeat creators only
2 months
68.2%
3 months
21.5%
4+ months
10.3%
Repeat partnerships at a glance
58.4%
of total reach comes from repeat creators
3.5
average posts per repeat creator
6 months
longest running partnership
Creators Everlane works with repeatedly
@marine_dietView on Instagram ↗
The city is hot but the outfit is @everlane #everlanepartner Publicité #styleinspo [...]
366.3K Post views
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@andy.chajonView on Instagram ↗
[...] & jacket from @sezane sweater from @everlane shirt from @neo_noir x @linasoophiee [...]
27.7K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@_nickihanView on Instagram ↗
Clocked off and ready for a holiday in @everlane 🍸 #everlanepartner Ad
50.9K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
Everlane's most loyal creators
@marine_diet
Months active6
Posts11
Total engagement67.9K
@andy.chajon
Months active5
Posts5
Total engagement4K
@_nickihan
Months active5
Posts5
Total engagement1.7K
Geographical breakdown
The markets where Everlane's sponsored creators are based. 91.3% of sponsored posts came from creators based in 5 markets. United States and France lead at 57.9% and 19.9%, with the remaining 8.7% spread across a wider range of countries.
Sponsored posts by creator location
Top 11 markets
United States
57.9%
France
19.9%
United Kingdom
6.6%
Canada
3.6%
Spain
3.3%
Australia
3.0%
Germany
1.6%
Belgium
1.1%
Denmark
1.1%
Azerbaijan
0.5%
All other markets
1.4%
Everlane vs. related brands
How Everlane's influencer activity compares with other women's apparel brands.
Sponsored posts, last 12 months
Everlane vs. related brands
1K posts
586 posts
245 posts
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