Shapermint Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 711 pieces of influencer content sponsored by Shapermint over the last 12 months.

This report breaks down where & how Shapermint invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Shapermint, see here: Shapermint influencers.

Influencer activity throughout the year

Shapermint's influencer output appears relatively consistent throughout the year, averaging about 59 sponsored posts per month. January recorded the highest volume at 103 posts (75% above average), while February was the quietest at 37 posts.

April generated the most views at 15.6M, while February recorded the least at 64.4k. Across all tracked posts in the 12-month window, average views per post were 39.8k. Interestingly, the highest-view month (April) does not align with peak post volume (January), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @its_lindss, generated 10.5M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Shapermint's sponsored influencer collaborations break down by social platform:

• Instagram: 470 posts (66.1%)
• TikTok: 193 posts (27.1%)
• YouTube: 48 posts (6.8%)

Instagram influencer marketing is a clear focus for Shapermint.

Here are 3 examples of Shapermint's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

its_lindss x Shapermint

its_lindss

@its_lindss

28 Apr, 25

10.5M

114.2k

Finding basics like these @shapermint pieces helps relieve the stress of [...]

Influencer bio

The girl with the apron belly on TikTok Size 20, 2x, 228lbs, 5’10”

Collaboration metrics

Post views 10.5M

Post EMV $326.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

itslindss x Shapermint

itslindss

@itslindss

30 Apr, 25

1.1M

53k

Finding basics like these @Shapermint pieces helps relieve the stress of [...]

Influencer bio

The girl with the apron belly 20/2x, 5’10”, 226 lbs collabs@styledbylindsey.com

Collaboration metrics

Post views 1.1M

Post EMV $24.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

DanielaDiaries x Shapermint

DanielaDiaries

@DanielaDiaries

18 Mar, 25

57.4k

#shapermint #brareview #truekind discount code is [...]

Influencer bio

Am I too old to be here? Welcome to my 40 sumthin’ life. Here we are helping women reclaim their individuality after years of pouring into everyone else’s cup first. Who are we now? We aren’t who we were back then. We are more than mothers, care givers, wives and corporate survivors. Let’s get back to us❤️‍🔥 and let’s do it together.

Collaboration metrics

Post views 57.4k

Post EMV $1.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 34.2% of partnerships featuring creators averaging 1K-5K views, Shapermint's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 32.2%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (341.3k avg views/post, 5.1M followers):

iskra x Shapermint

iskra

@iskra

13 May, 25

385.7k

[...] is I’m starting every look with @shapermint as my foundation #sponsored💖 Comment [...]

Influencer bio

founder @saltair | forbes 30U30 | TEDx talk mom of 👶🏽👶🏽 redefining body image. postpartum health. wellness culture. unfiltered motherhood

Collaboration metrics

Post views 385.7k

Post EMV $11.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (7.9k avg views/post, 52.9k followers):

itsabbysworldafterall x Shapermint

itsabbysworldafterall

@itsabbysworldafterall

28 Mar, 25

15.7k

[...] shaping! ✨AD Getting ready with my @shapermint essentials - wireless bra, shaping [...]

Influencer bio

Looking for things to do with your family? I got you! 🩷 Family Activities, Food, & Travel 📍 Chicagoland 💌 itsabbysworldafterall@gmail.com

Collaboration metrics

Post views 15.7k

Post EMV $472

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Shapermint's repeat partnerships

MissGreenEyes x Shapermint

MissGreenEyes

@MissGreenEyes

10 Mar, 25

13.3k

443

[...] #tryonhaul ❤ Video Links ❤ Shapermint Essentials Everyday Comfort [...]

MissGreenEyes

@MissGreenEyes

17 Jun, 25

4.5k

386

[...] Shop the swimsuits: Shapermint Essentials Swim Ruffled [...]

MissGreenEyes

@MissGreenEyes

13 May, 25

2.9k

228

[...] to save 20% off! Shapermint Essentials High Waisted [...]

ysabelleocampo x Shapermint

ysabelleocampo

@ysabelleocampo

07 Aug, 25

1.5k

[...] to show you guys all the @shapermint summer goodies! 👙🩱 [...]

ysabelleocampo

@ysabelleocampo

08 Jul, 25

1k

Happy 7th Anniversary to @shapermint 🥳 Thankful to be a part of [...]

ysabelleocampo

@ysabelleocampo

09 Apr, 25

923

[...] so excited to show you all @shapermint’s Truekind Ultra-Soft [...]

dmondsr4evr x Shapermint

dmondsr4evr

@dmondsr4evr

19 Mar, 25

2.3k

[...] Essentials Briefs from @shapermint! They hit right at the [...]

dmondsr4evr

@dmondsr4evr

24 Sep, 25

2k

[...] new Sweetheart Cami from @shapermint🤗 I love sharing new things [...]

dmondsr4evr

@dmondsr4evr

30 Jul, 25

1.9k

[...] my favorite bodysuit by @shapermint, becausee they dropped some [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6.5%)
• Canada (5.6%)
• Brazil (4.1%)

Here is another example of Shapermint collaborating with an influencer in United States.

noelledowning x Shapermint

noelledowning

@noelledowning

18 Nov, 25

926.6k

27.2k

[...] NOELLESHM20 for 20% off at checkout @shapermint #shapermintpartner #bodypositivity [...]

Shapermint's influencer activity vs. related brands

Shapermint, SPANX, and Skims compete directly in shapewear and smoothing intimates where comfort and fit drive repeat purchase. Their influencer programs commonly use try-on hauls and before/after demonstrations to win customers.

Total influencer content

Skims leads with 1.1k sponsored posts, marginally ahead of SPANX (1.1k posts) and Shapermint (711 posts). Across all three brands, the average volume is 962 posts, suggesting moderate but consistent investment.

By social platform

Shapermint leads on TikTok and YouTube, while Skims leads on Instagram. The gap is most notable on Instagram, with Skims at 1.1k, SPANX at 955, Shapermint at 470 posts. SPANX's activity is particularly concentrated on Instagram. On YouTube, Shapermint has 48 posts while SPANX has 17 and Skims has 0.

By geographical market

SPANX has the highest estimated sponsored-post volume in United States (821 posts, 75.8%), Canada (43 posts, 4%), suggesting a North America focus, while Skims has the highest estimated sponsored-post volume in United Kingdom (82 posts, 7.5%), Brazil (43 posts, 3.9%). Looking at United States specifically, the split is SPANX at 821 posts (75.8%), Skims at 662 posts (60.6%), Shapermint at 501 posts (70.4%).