Shapermint Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.6k pieces of influencer content sponsored by Shapermint over the last 12 months.

This report breaks down where & how Shapermint invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Shapermint, see here: Shapermint influencers.

Influencer activity throughout the year

Shapermint's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Shapermint's influencer activity appears to have tapered over the year, from 247 posts in January down to 94 in December. January was the busiest month at 247 posts, 90% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Shapermint's sponsored influencer collaborations break down by social platform:

• TikTok: 828 posts (51.5%)
• Instagram: 781 posts (48.5%)

TikTok influencer marketing is a clear focus for Shapermint.

Here are 2 examples of Shapermint's recent sponsored collaborations (one each for Instagram, TikTok).

hannah_briggs x Shapermint

hannah_briggs

@hannah_briggs

09 Dec, 25

1.6M

30k

[...] percent off shapewear at checkout in @shapermint’s extended Black Friday sale! ad [...]

Influencer bio

Midsize girl inspiring confidence in YOU 💘 UK 12/14 ✨ Bride to be 2026 💍 hannah@redetalent.com Shop my outfits!👇🏻

Collaboration metrics

Post views1.6M

Post EMV $51.4k

More influencer data

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auntiechrissy55 x Shapermint

auntiechrissy55

@auntiechrissy55

03 Apr, 26

2.3M

13.5k

[...] this is the one that ends the search. @Shapermint #straplessbra #tiktokshopspringglowup [...]

Influencer bio

Digital Auntie 💛 Beauty & Personal care Abundance Incubator 🪷ILLINOIS 📩 Collabs: digitalauntiecollabs@gmail.com

Collaboration metrics

Post views2.3M

Post EMV $46.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 67.1% of partnerships featuring creators averaging <1K views, Shapermint's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (75.2k avg views/post):

lorenrosko x Shapermint

lorenrosko

@lorenrosko

12 Sep, 25

81.2k

4.4k

[...] is a good fitting tank and jeans! @Shapermint #tanktop #jeans #cami #shapewear

Influencer bio

loreninquiries@gmail.com P.O. BOX 729 Marietta, GA 30061

Collaboration metrics

Post views81.2k

Post EMV $1.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.1k avg views/post):

itslindss x Shapermint

itslindss

@itslindss

01 May, 26

18.5k

169

Shapermint Shapewear is the only Shapewear brand [...]

Influencer bio

The girl with the apron belly 18/2x, 5’10”, 214 lbs collabs@styledbylindsey.com

Collaboration metrics

Post views18.5k

Post EMV $378

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Shapermint's repeat partnerships

shapermint.crew x Shapermint

shapermint.crew

@shapermint.crew

06 Jun, 25

10.1k

274

[...] me, I’m a forever fan of @shapermint swim! Truly so comfortable [...]

shapermint.crew

@shapermint.crew

05 Dec, 25

2.2k

@shapermint for the holidays, anyone? [...]

shapermint.crew

@shapermint.crew

14 Oct, 25

836

16

[...] season. OOTD featuring @shapermint.crew #shapermintpartner [...]

caralynmirand x Shapermint

caralynmirand

@caralynmirand

30 May, 25

128k

[...] my underwear drawer from @shapermint! 🩲✨I’m rocking the All Day [...]

caralynmirand

@caralynmirand

11 Sep, 25

115k

[...] Shaper Shorts from @shapermint... 🤸‍♀️✨supportive, [...]

caralynmirand

@caralynmirand

09 Jun, 25

80.1k

[...] details or shop it here: @shapermint #Ad #WearConfidence [...]

_.shadyjay x Shapermint

_.shadyjay

@_.shadyjay

02 Sep, 25

1.2k

summer fun ft. Shapermint🍦💗 Comment “FUN” for [...]

_.shadyjay

@_.shadyjay

24 Nov, 25

969

Thanksgiving Lookbook ft. Shapermint 🍂🦃 Help me style this [...]

_.shadyjay

@_.shadyjay

14 Feb, 26

711

[...] room for better. Enter Shapermint’s tear-proof shaping tights. [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (6.2%)
• United Kingdom (5.7%)
• Brazil (4.6%)

Here is another example of Shapermint collaborating with an influencer in United States.

torii.block x Shapermint

torii.block

@torii.block

18 Dec, 25

1.4M

60.9k

[...] I love the shaper shorts and bra from Shapermint that help guide these hacks! I’m [...]

Shapermint's influencer activity vs. related brands

Shapermint, SPANX, and Shapellx all compete in shapewear and everyday compression basics, where fit claims, try-ons, and UGC are key influencer levers to win customers.

Total influencer content

Shapellx leads with 10.9k sponsored posts, significantly outpacing SPANX (3.1k posts) and Shapermint (1.6k posts). Across all three brands, the average volume is 5.2k posts, indicating mature, scaled influencer programs. Shapellx has several times more total posts than SPANX or Shapermint.

By social platform

Among these brands, SPANX leads on Instagram and YouTube and Shapellx leads on TikTok. The gap is most notable on TikTok, with Shapellx at 10.8k, Shapermint at 828, SPANX at 495 posts. SPANX's activity is particularly concentrated on Instagram. Shapellx has far more TikTok posts than the others, while SPANX has far more Instagram posts and is the only one with a sizable YouTube presence.

By geographical market

Shapellx has the highest estimated sponsored-post volume in United States (9k posts, 82.4%), Canada (359 posts, 3.3%), United Kingdom (348 posts, 3.2%), suggesting a North America focus. Looking at United States specifically, the split is Shapellx at 9k posts (82.4%), SPANX at 2.3k posts (75.1%), Shapermint at 1.1k posts (70%).