Shapermint Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.6k pieces of influencer content sponsored by Shapermint over the last 12 months.
This report breaks down where & how Shapermint invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Shapermint, see here: Shapermint influencers.
Influencer activity throughout the year
Shapermint's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Shapermint's influencer activity by month
Number of sponsored posts
Shapermint's sponsored post volume peaks in January with 252 posts, 91% higher than the monthly average of 132. March recorded the lowest activity at 87 posts, 34% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Shapermint's sponsored influencer collaborations break down by social platform:
- Instagram: 960 posts (59.1%)
- TikTok: 572 posts (35.2%)
- YouTube: 92 posts (5.7%)
Shapermint's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Shapermint.
Here are 3 examples of Shapermint's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
its_lindss x Shapermint
Influencer bio
The girl with the apron belly on TikTok Size 20, 2x, 228lbs, 5’10”
Collaboration metrics
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itslindss x Shapermint
Influencer bio
The girl with the apron belly 20/2x, 5’10”, 226 lbs collabs@styledbylindsey.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DanielaDiaries x Shapermint
Influencer bio
Am I too old to be here? Welcome to my 40 sumthin’ life. Here we are helping women reclaim their individuality after years of pouring into everyone else’s cup first. Who are we now? We aren’t who we were back then. We are more than mothers, care givers, wives and corporate survivors. Let’s get back to us❤️🔥 and let’s do it together.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 71.4%
- Posts: 28.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Shapermint are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Shapermint's influencers average views (Instagram)
Based on each influencer's average views per post
With 34.7% of partnerships featuring creators averaging 1K-5K views, Shapermint's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 34.3%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (228.9k avg views/post):
iskra x Shapermint
![Instagram post by @iskra for Shapermint. Caption reads: [...] know is I’m starting every look with....](https://images.od.modash.io/e5945b2cdc7b00492c33158c61752a36c0e54805)
Influencer bio
founder @saltair | forbes 30U30 | TEDx talk mom of 👶🏽👶🏽 redefining body image. postpartum health. wellness culture. unfiltered motherhood
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
fabfatand40plus x Shapermint
![Instagram post by @fabfatand40plus for Shapermint. Caption reads: [...] outfit basics that work 💫. AD @shapermint....](https://images.od.modash.io/8167a4aebef6791955204a9d8638af5f8af9b993)
Influencer bio
☺️A Shy Girl’s Journey to Showing Up & Becoming Unstoppable #UndimYourLight @carolinefabfriends 💌 caroline.s@86talent.com My Plus Size Edits👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Shapermint's repeat partnerships
Out of 638 unique influencers in our dataset, 72 of them (11%) posted content for Shapermint in 3 or more separate calendar months. The most consistent partner is @MissGreenEyes, who has collaborated across 11 months with 21 total posts.
Here are 3 examples of Shapermint's repeat influencer partnerships, with links to the sponsored content.
MissGreenEyes x Shapermint
![YouTube post by @MissGreenEyes for Shapermint. Caption reads: [...] #tryonhaul ❤ Video Links ❤ Shapermint....](https://images.od.modash.io/f6449f31a7fd951f2dcda409439c34f90aa06b82)
![YouTube post by @MissGreenEyes for Shapermint. Caption reads: [...] off! 💗 Shop the swimsuits: Shapermint....](https://images.od.modash.io/a86565585337b74106b7d575c79bb6c73469e562)
![YouTube post by @MissGreenEyes for Shapermint. Caption reads: [...] ❄️ Today I’m doing a HUGE Shapermint plus....](https://images.od.modash.io/5c68e77d508d90a897f0611526213194b700ef41)
thatcurlyhairmom x Shapermint
![Instagram post by @thatcurlyhairmom for Shapermint. Caption reads: [...] Spring wardrobe refresh @shapermint #gifted....](https://images.od.modash.io/1f5f923831c15b5adcc300647519639696bfb81d)
![Instagram post by @thatcurlyhairmom for Shapermint. Caption reads: [...] has *almost* arrived with @shapermint swim....](https://images.od.modash.io/41ec9a554914cc64495aa9239567ea4d338bcb45)
![Instagram post by @thatcurlyhairmom for Shapermint. Caption reads: [...] me up for the of the new @shapermint....](https://images.od.modash.io/041bcaff19a216a3b9631cf2da60162c3f0c929e)
themadchickmomma x Shapermint
![Instagram post by @themadchickmomma for Shapermint. Caption reads: 🎈🎁🎉 Shapermint is turning 7! 🎂🎉🥳Yay [...].](https://images.od.modash.io/700a0367d284311a54b5d5849a347b7e448fbc3c)
![Instagram post by @themadchickmomma for Shapermint. Caption reads: [...] warm “self-love” glow with @shapermint cozy....](https://images.od.modash.io/9308ffa4f02a9e3f66be0a1c8f8b7d1e73ac76bf)
![Instagram post by @themadchickmomma for Shapermint. Caption reads: [...] your best. Featuring @shapermint....](https://images.od.modash.io/77ab8e80985a6c218d79b0da9c595fc1507efc4b)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Shapermint had the most influencer activity. 70.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (6.2%)
- United Kingdom (6%)
- Brazil (5.2%)
Shapermint's influencer activity by market
Here is another example of Shapermint collaborating with an influencer in United States.
torii.block x Shapermint
![Instagram post by @torii.block for Shapermint. Caption reads: [...] I love the shaper shorts and bra from....](https://images.od.modash.io/9d4467f75def95040c235c96cc5a42e5d5a91dd4)
Shapermint's influencer activity vs. related brands
Shapermint competes in shapewear and smoothing basics where fit, comfort, and before/after proof drive conversions. SPANX and Shapellx target the same shoppers and use similar influencer formats like try-ons, sizing guides, and transformation videos.
Total influencer content
Shapermint vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Shapellx leads with 10.8k sponsored posts, significantly outpacing SPANX (3.3k posts) and Shapermint (1.6k posts). Across all three brands, the average volume is 5.2k posts, indicating mature, scaled influencer programs. Shapellx has far more total posts than both SPANX and Shapermint.
By social platform
Shapermint vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, SPANX leads on Instagram and YouTube and Shapellx leads on TikTok. The gap is most notable on TikTok, with Shapellx at 10.6k, Shapermint at 572, SPANX at 497 posts. SPANX's activity is particularly concentrated on Instagram. On TikTok, Shapellx has far more posts than SPANX and Shapermint, while on Instagram Shapellx has no posts and SPANX has far more than Shapermint.
By geographical market
Shapermint vs. related brands influencer activity (by country)
Estimated sponsored posts in Shapermint's top markets
Shapellx has the highest estimated sponsored-post volume in United States (8.1k posts, 74.9%), Canada (671 posts, 6.2%), United Kingdom (303 posts, 2.8%), suggesting a North America focus. Looking at United States specifically, the split is Shapellx at 8.1k posts (74.9%), SPANX at 2.4k posts (74.7%), Shapermint at 1.1k posts (70.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- SPANX's Influencer Marketing Strategy
- Shapellx's Influencer Marketing Strategy
- Momcozy's Influencer Marketing Strategy
- Beachwaver's Influencer Marketing Strategy
- Graza's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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