Shapermint Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.2k pieces of influencer content sponsored by Shapermint over the last 12 months.
This report breaks down where & how Shapermint invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Shapermint, see here: Shapermint influencers.
Influencer activity throughout the year
Shapermint's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Shapermint's influencer activity by month
Number of sponsored posts
Shapermint's influencer activity appears to have tapered over the year, from 251 posts in January down to 100 in December. May was the busiest month at 340 posts, 86% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Shapermint's sponsored influencer collaborations break down by social platform:
- TikTok: 1.3k posts (59.4%)
- Instagram: 858 posts (38.8%)
- YouTube: 39 posts (1.8%)
Shapermint's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Shapermint.
Here are 3 examples of Shapermint's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
hannah_briggs x Shapermint
![Instagram post by @hannah_briggs for Shapermint. Caption reads: [...] percent off shapewear at checkout in....](https://images.od.modash.io/c564bc72a2fbe9cbb834e66d575678b227ecb40d)
Influencer bio
Midsize girl inspiring confidence in YOU 💘 UK 12/14 ✨ Bride to be 2026 💍 hannah@redetalent.com Shop my outfits!👇🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
auntiechrissy55 x Shapermint
![TikTok post by @auntiechrissy55 for Shapermint. Caption reads: [...] queens …It looks like we winning....](https://images.od.modash.io/ef08f2feec17b48a7fee0becb4b32850c0bc7d51)
Influencer bio
Digital Auntie 💛 Fashion Fix Fashion Style Pro PAID Collabs ONLY Abundance Incubator 🪷ILLINOIS digitalauntiecollabs@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
kyrareneevlogs x Shapermint
![YouTube post by @kyrareneevlogs for Shapermint. Caption reads: [...] Everyday Throw-on Wireless Bralette -....](https://images.od.modash.io/94704e8de4e84081158eb9822a63529c7b5074c2)
Influencer bio
Welcome to my very chaotic side of the internet. I share weekly videos about motherhood, mental health, routines, and much more. Let's be friends!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.2%
- Carousels: 1.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Shapermint are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Shapermint's influencers average views (TikTok)
Based on each influencer's average views per post
With 68.3% of partnerships featuring creators averaging <1K views, Shapermint's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (369.9k avg views/post):
a_danielle92 x Shapermint
Influencer bio
Wife/Mama of four that loves Jesus 🤍 ChristianTok, Mom Life, TTS affiliate ✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.0k avg views/post):
tay_reneeh x Shapermint
![TikTok post by @tay_reneeh for Shapermint. Caption reads: [...] I thought I couldn’t wear! 😭🫶🏼🩷🙌....](https://images.od.modash.io/975a4c57ac67ad9a0df3d30e4e1f8e969fd18e1e)
Influencer bio
Who says plus size fashion has to be boring?! Size 26/28 girlie finding cute clothes for us Girl mom of 2under2🎀 Skincare • Makeup T.reneehinojosa@icloud.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Shapermint's repeat partnerships
Out of 891 unique influencers in our dataset, 84 of them (9%) posted content for Shapermint in 3 or more separate calendar months. The most consistent partner is @natalie_sexton_, who has collaborated across 8 months with 21 total posts.
Here are 3 examples of Shapermint's repeat influencer partnerships, with links to the sponsored content.
natalie_sexton_ x Shapermint
![Instagram post by @natalie_sexton_ for Shapermint. Caption reads: [...] essentials, made seamless @shapermint 🖤....](https://images.od.modash.io/022113b3fb33da6f4c4c34a2b0ce7e4460ba74a3)
![Instagram post by @natalie_sexton_ for Shapermint. Caption reads: [...] 🤝 a great strapless bra @shapermint Whether....](https://images.od.modash.io/af79875057268a045d9432136c428cf2f4a2831b)
![Instagram post by @natalie_sexton_ for Shapermint. Caption reads: [...] my absolute must-haves from @shapermint 💫 a....](https://images.od.modash.io/bd71b55b9426260d39a8d4c7d3ba0e0907f4183b)
caralynmirand x Shapermint
![Instagram post by @caralynmirand for Shapermint. Caption reads: [...] Shaper Shorts from @shapermint.......](https://images.od.modash.io/fc5e2c3269c6740daf76495331d2413a3eb865ed)
![Instagram post by @caralynmirand for Shapermint. Caption reads: [...] fit check 🍂🤌 Wearing the @shapermint....](https://images.od.modash.io/913aa8737557dd7b22a5e8f3d9d99401237579ad)
suggamonkey x Shapermint
![Instagram post by @suggamonkey for Shapermint. Caption reads: [...] just got a boost with @shapermint and this....](https://images.od.modash.io/f713d4a004bb78149cf584611f73ed70820403eb)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Shapermint had the most influencer activity. 69.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.1%)
- Canada (5.8%)
- Brazil (4.6%)
Shapermint's influencer activity by market
Here is another example of Shapermint collaborating with an influencer in United States.
angie.mmyers x Shapermint
![TikTok post by @angie.mmyers for Shapermint. Caption reads: [...] comfortable. Wearing M, I’m 34 d/dd♥️....](https://images.od.modash.io/1d1333fb43313372c8aaecb6d8edb05516d44641)
Shapermint's influencer activity vs. related brands
Shapermint competes with SPANX and Shapellx in shapewear and smoothing basics aimed at confidence and everyday comfort. They target similar consumers and use creators for fit checks, outfit styling, and before/after proof.
Total influencer content
Shapermint vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Shapellx leads with 12.2k sponsored posts, significantly outpacing SPANX (3.2k posts) and Shapermint (2.2k posts). Across all three brands, the average volume is 5.9k posts, indicating mature, scaled influencer programs. Shapellx has far more total posts than Shapermint and SPANX.
By social platform
Shapermint vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, SPANX leads on Instagram and YouTube and Shapellx leads on TikTok. The gap is most notable on TikTok, with Shapellx at 11.9k, Shapermint at 1.3k, SPANX at 515 posts. SPANX's activity is particularly concentrated on Instagram. On TikTok, Shapellx posts far more often than Shapermint and SPANX.
By geographical market
Shapermint vs. related brands influencer activity (by country)
Estimated sponsored posts in Shapermint's top markets
Shapellx has the highest estimated sponsored-post volume in United States (9.6k posts, 79%), India (952 posts, 7.8%), United Kingdom (415 posts, 3.4%), while SPANX leads in Canada with 165 posts (5.1%). Looking at United States specifically, the split is Shapellx at 9.6k posts (79%), SPANX at 2.4k posts (74.1%), Shapermint at 1.5k posts (69.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- SPANX's Influencer Marketing Strategy
- Shapellx's Influencer Marketing Strategy
- MAONO's Influencer Marketing Strategy
- Red Bull's Influencer Marketing Strategy
- sallve's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.