INNBEAUTY PROJECT Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.0k pieces of influencer content sponsored by INNBEAUTY PROJECT over the last 12 months.
This report breaks down where & how INNBEAUTY PROJECT invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with INNBEAUTY PROJECT, see here: INNBEAUTY PROJECT influencers.
Influencer activity throughout the year
INNBEAUTY PROJECT's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
INNBEAUTY PROJECT's influencer activity by month
Number of sponsored posts
INNBEAUTY PROJECT's influencer output appears relatively consistent throughout the year, averaging about 251 sponsored posts per month. October recorded the highest volume at 310 posts (24% above average), while February was the quietest at 177 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of INNBEAUTY PROJECT's sponsored influencer collaborations break down by social platform:
- TikTok: 2.4k posts (80.1%)
- Instagram: 586 posts (19.3%)
- YouTube: 18 posts (0.6%)
INNBEAUTY PROJECT's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for INNBEAUTY PROJECT.
Here are 3 examples of INNBEAUTY PROJECT's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
cheyannecasalegno x INNBEAUTY PROJECT
![Instagram post by @cheyannecasalegno for INNBEAUTY PROJECT. Caption reads: [...] protected all summer long with the....](https://images.od.modash.io/d91f8066f09ac79c1639d74abaf8bc39aa782c94)
Influencer bio
cheyanne@insightmedia.com
Collaboration metrics
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bambidoesbeauty x INNBEAUTY PROJECT
![TikTok post by @bambidoesbeauty for INNBEAUTY PROJECT. Caption reads: [...] dark circle gals I’d recommend @INNBEAUTY....](https://images.od.modash.io/27e121e4c5f8b5af0c1f5f7b26970b432c89d06e)
Influencer bio
A less is more approach to beauty 🦌🧚♂️ julie@bambidoesbeauty.com
Collaboration metrics
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DrSamEllis x INNBEAUTY PROJECT
![YouTube post by @DrSamEllis for INNBEAUTY PROJECT. Caption reads: [...] | OS-01 FACE Topical Supplement*: INNBEAUTY....](https://images.od.modash.io/694eec01aa86f3466aa9e07b6deeb75f1ce8cb67)
Influencer bio
NEW VIDEOS GO LIVE EVERY FRIDAY AT 12pm ET/9am PT! Hi! I'm a Board-Certified Dermatologist based in Danville, California. Welcome to my channel! My goal is to answer all your skincare and treatment questions, share honest skincare product reviews, and give you a peek into my life as a dermatologist. Find me on Instagram: https://www.instagram.com/drsamanthaellis
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.4%
- Carousels: 3.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers INNBEAUTY PROJECT are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
INNBEAUTY PROJECT's influencers average views (TikTok)
Based on each influencer's average views per post
With 53.7% of partnerships featuring creators averaging <1K views, INNBEAUTY PROJECT's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (456.6k avg views/post):
lascosasdenino x INNBEAUTY PROJECT
![TikTok post by @lascosasdenino for INNBEAUTY PROJECT. Caption reads: [...] dormir 8 horas, amiga prueba este @INNBEAUTY....](https://images.od.modash.io/0949bc57133b8d3af905332c5ed27225383fe805)
Influencer bio
✨Skincare - Makeup- Lifestyle 💛Amor infinito al café & matcha 📍Houston, TX | 💌Holis@lascosasdenino.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (4.0k avg views/post):
evahalliday x INNBEAUTY PROJECT
![TikTok post by @evahalliday for INNBEAUTY PROJECT. Caption reads: [...] sensibles con acabado glowy🤌🏼🩷 @INNBEAUTY....](https://images.od.modash.io/fd499612d2e5d20f78464d75310ad671db3fd61f)
Influencer bio
your go-to bestie 🌷🪞💫🫧 los angeles, ca📍 eva@impulsacreators.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
INNBEAUTY PROJECT's repeat partnerships
Out of 1.4k unique influencers in our dataset, 143 of them (10%) posted content for INNBEAUTY PROJECT in 3 or more separate calendar months. The most consistent partner is @cheyannecasalegno, who has collaborated across 11 months with 11 total posts.
Here are 3 examples of INNBEAUTY PROJECT's repeat influencer partnerships, with links to the sponsored content.
cheyannecasalegno x INNBEAUTY PROJECT
![Instagram post by @cheyannecasalegno for INNBEAUTY PROJECT. Caption reads: [...] show you guys my new fav @innbeautyproject....](https://images.od.modash.io/ae729886c5c4d7fba51bebb66cce34e2aa052909)
![Instagram post by @cheyannecasalegno for INNBEAUTY PROJECT. Caption reads: [...] Been loving the new @innbeautyproject smooth....](https://images.od.modash.io/e0e5974f13a8ca7cb5b8a86f614d2cc972a7643c)
cheyannecasalegno x INNBEAUTY PROJECT
![TikTok post by @cheyannecasalegno for INNBEAUTY PROJECT. Caption reads: [...] just got better with @INNBEAUTY PROJECT ‘s....](https://images.od.modash.io/1e2fc3f9fef0f8a89d67881d95e647e095552047)
![TikTok post by @cheyannecasalegno for INNBEAUTY PROJECT. Caption reads: [...] show you guys my new fav @INNBEAUTY PROJECT....](https://images.od.modash.io/f6661ce2d41ea1eeb6859784acbda4e183917783)
![TikTok post by @cheyannecasalegno for INNBEAUTY PROJECT. Caption reads: [...] all summer long with the @INNBEAUTY PROJECT....](https://images.od.modash.io/4c806fc1b487bc7ca8b9d018db474b1d71befc7b)
acquiredstyle x INNBEAUTY PROJECT
![TikTok post by @acquiredstyle for INNBEAUTY PROJECT. Caption reads: [...] my skin with my fav @INNBEAUTY PROJECT....](https://images.od.modash.io/f1fda5428895f14dffc0ca8d7b42b9166cf021b8)
![TikTok post by @acquiredstyle for INNBEAUTY PROJECT. Caption reads: [...] exfoliating pads from @INNBEAUTY PROJECT ......](https://images.od.modash.io/a6e563ae7cb39442f83131294146cd6c5a6a1ee6)
![TikTok post by @acquiredstyle for INNBEAUTY PROJECT. Caption reads: [...] home🤍 Had to bring my @INNBEAUTY PROJECT....](https://images.od.modash.io/5c9d5af263265412e95f4193cdfdeb9486e37bcc)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where INNBEAUTY PROJECT had the most influencer activity. 71.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8%)
- Canada (4.8%)
- India (3.6%)
INNBEAUTY PROJECT's influencer activity by market
Here is another example of INNBEAUTY PROJECT collaborating with an influencer in United States.
acquired.style x INNBEAUTY PROJECT
![Instagram post by @acquired.style for INNBEAUTY PROJECT. Caption reads: [...] the makeup and late nights this....](https://images.od.modash.io/e7971327ad6f3609569e788ba83bef8dc39d7e07)
INNBEAUTY PROJECT's influencer activity vs. related brands
INNBEAUTY PROJECT shares a similar skincare audience with Summer Fridays and Glow Recipe—social-first, ingredient-forward brands that compete for the same creator-led product recommendation moments.
Total influencer content
INNBEAUTY PROJECT vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Glow Recipe leads with 23.5k sponsored posts, significantly outpacing Summer Fridays (13.5k posts) and INNBEAUTY PROJECT (3k posts). Across all three brands, the average volume is 13.3k posts, indicating mature, scaled influencer programs. Glow Recipe and Summer Fridays have several times more total posts than INNBEAUTY PROJECT.
By social platform
INNBEAUTY PROJECT vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Summer Fridays leads on Instagram and Glow Recipe leads on TikTok and YouTube. The gap is most notable on TikTok, with Glow Recipe at 19.7k, Summer Fridays at 8.4k, INNBEAUTY PROJECT at 2.4k posts. INNBEAUTY PROJECT's activity is particularly concentrated on TikTok. On TikTok, Glow Recipe and Summer Fridays have several times more posts than INNBEAUTY PROJECT.
By geographical market
INNBEAUTY PROJECT vs. related brands influencer activity (by country)
Estimated sponsored posts in INNBEAUTY PROJECT's top markets
Glow Recipe has the highest estimated sponsored-post volume in United States (12k posts, 49.8%), Brazil (1.9k posts, 7.9%), United Kingdom (1.8k posts, 7.6%), while Summer Fridays leads in France with 714 posts (5.3%), while INNBEAUTY PROJECT leads in Canada with 146 posts (4.8%). Looking at United States specifically, the split is Glow Recipe at 12k posts (49.8%), Summer Fridays at 7.2k posts (53.4%), INNBEAUTY PROJECT at 2.2k posts (71.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Summer Fridays's Influencer Marketing Strategy
- Glow Recipe's Influencer Marketing Strategy
- DIME Beauty's Influencer Marketing Strategy
- ILIA Beauty's Influencer Marketing Strategy
- Uwowo Cosplay's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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