INNBEAUTY PROJECT Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.0k pieces of influencer content sponsored by INNBEAUTY PROJECT over the last 12 months.
This report breaks down where & how INNBEAUTY PROJECT invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with INNBEAUTY PROJECT, see here: INNBEAUTY PROJECT influencers.
Influencer activity throughout the year
INNBEAUTY PROJECT's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
INNBEAUTY PROJECT's influencer activity by month
Number of sponsored posts
INNBEAUTY PROJECT's influencer output appears relatively consistent throughout the year, averaging about 246 sponsored posts per month. April recorded the highest volume at 320 posts (30% above average), while June was the quietest at 130 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of INNBEAUTY PROJECT's sponsored influencer collaborations break down by social platform:
- TikTok: 2.3k posts (77.9%)
- Instagram: 633 posts (21.3%)
- YouTube: 22 posts (0.7%)
INNBEAUTY PROJECT's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for INNBEAUTY PROJECT.
Here are 3 examples of INNBEAUTY PROJECT's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
cheyannecasalegno x INNBEAUTY PROJECT
![Instagram post by @cheyannecasalegno for INNBEAUTY PROJECT. Caption reads: [...] wait to show you guys my new fav....](https://images.od.modash.io/ae729886c5c4d7fba51bebb66cce34e2aa052909)
Influencer bio
cheyanne@insightmedia.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
bambidoesbeauty x INNBEAUTY PROJECT
![TikTok post by @bambidoesbeauty for INNBEAUTY PROJECT. Caption reads: [...] dark circle gals I’d recommend @INNBEAUTY....](https://images.od.modash.io/27e121e4c5f8b5af0c1f5f7b26970b432c89d06e)
Influencer bio
A less is more approach to beauty 🦌🧚♂️ julie@bambidoesbeauty.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
PENNSMITHSKINCARE x INNBEAUTY PROJECT
![YouTube post by @PENNSMITHSKINCARE for INNBEAUTY PROJECT. Caption reads: [...] blog post Remedy 15% Vitamin C InnBeauty....](https://images.od.modash.io/14a3afdee08b12264b30dc0cdf909a5e65486da0)
Influencer bio
Penn Smith Skincare I’m a Master Esthetician with a passion for sharing what I know about the skin 💜
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.8%
- Carousels: 3.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers INNBEAUTY PROJECT are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
INNBEAUTY PROJECT's influencers average views (TikTok)
Based on each influencer's average views per post
With 53.9% of partnerships featuring creators averaging <1K views, INNBEAUTY PROJECT's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (456.6k avg views/post):
lascosasdenino x INNBEAUTY PROJECT
![TikTok post by @lascosasdenino for INNBEAUTY PROJECT. Caption reads: [...] dormir 8 horas, amiga prueba este @INNBEAUTY....](https://images.od.modash.io/0949bc57133b8d3af905332c5ed27225383fe805)
Influencer bio
✨Skincare - Makeup- Lifestyle 💛Amor infinito al café & matcha 📍Houston, TX | 💌Holis@lascosasdenino.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (3.7k avg views/post):
bsmuks x INNBEAUTY PROJECT
![TikTok post by @bsmuks for INNBEAUTY PROJECT. Caption reads: [...] Sephora sale cart! @rhode skin @INNBEAUTY....](https://images.od.modash.io/2135bba515d3dba6af7d8eae657f2c86e2470b50)
Influencer bio
nyc🍎👩🏻💻🍸 fashion, food, & opinions 💌brookiesmukler@gmail.com ig: @brookesmukler
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
INNBEAUTY PROJECT's repeat partnerships
Out of 1.5k unique influencers in our dataset, 133 of them (9%) posted content for INNBEAUTY PROJECT in 3 or more separate calendar months. The most consistent partner is @acquired.style, who has collaborated across 11 months with 11 total posts.
Here are 3 examples of INNBEAUTY PROJECT's repeat influencer partnerships, with links to the sponsored content.
acquired.style x INNBEAUTY PROJECT
![Instagram post by @acquired.style for INNBEAUTY PROJECT. Caption reads: [...] and late nights this @innbeautyproject....](https://images.od.modash.io/e7971327ad6f3609569e788ba83bef8dc39d7e07)
![Instagram post by @acquired.style for INNBEAUTY PROJECT. Caption reads: [...] my skin with my fav @innbeautyproject....](https://images.od.modash.io/94341b8bcc575d3efcbc6603a70b98e13629e947)
![Instagram post by @acquired.style for INNBEAUTY PROJECT. Caption reads: [...] 🤍 Had to bring my @innbeautyproject Extreme....](https://images.od.modash.io/8d41b3b771106b4e9b39a6744b1e276daaf897a3)
cheyannecasalegno x INNBEAUTY PROJECT
![Instagram post by @cheyannecasalegno for INNBEAUTY PROJECT. Caption reads: [...] Been loving the new @innbeautyproject smooth....](https://images.od.modash.io/e0e5974f13a8ca7cb5b8a86f614d2cc972a7643c)
![Instagram post by @cheyannecasalegno for INNBEAUTY PROJECT. Caption reads: [...] new fave (sneak peek!) @innbeautyproject #ad.](https://images.od.modash.io/1756b7899598b15193a0466c62d0a6201bcaba5c)
acquiredstyle x INNBEAUTY PROJECT
![TikTok post by @acquiredstyle for INNBEAUTY PROJECT. Caption reads: [...] my skin with my fav @INNBEAUTY PROJECT....](https://images.od.modash.io/f1fda5428895f14dffc0ca8d7b42b9166cf021b8)
![TikTok post by @acquiredstyle for INNBEAUTY PROJECT. Caption reads: [...] exfoliating pads from @INNBEAUTY PROJECT ......](https://images.od.modash.io/a6e563ae7cb39442f83131294146cd6c5a6a1ee6)
![TikTok post by @acquiredstyle for INNBEAUTY PROJECT. Caption reads: [...] home🤍 Had to bring my @INNBEAUTY PROJECT....](https://images.od.modash.io/5c9d5af263265412e95f4193cdfdeb9486e37bcc)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where INNBEAUTY PROJECT had the most influencer activity. 70.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.4%)
- Canada (4.3%)
- India (3.6%)
INNBEAUTY PROJECT's influencer activity by market
Here is another example of INNBEAUTY PROJECT collaborating with an influencer in United States.
acquired.style x INNBEAUTY PROJECT
INNBEAUTY PROJECT's influencer activity vs. related brands
INNBEAUTY PROJECT competes with Summer Fridays and Glow Recipe in trend-led skincare with strong hero products and viral potential. These brands appeal to the same routine-focused audience and rely on creator reviews and texture-forward demos.
Total influencer content
INNBEAUTY PROJECT vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Glow Recipe leads with 23.7k sponsored posts, significantly outpacing Summer Fridays (15.4k posts) and INNBEAUTY PROJECT (3k posts). Across all three brands, the average volume is 14k posts, indicating mature, scaled influencer programs. Summer Fridays and Glow Recipe have several times more total posts than INNBEAUTY PROJECT.
By social platform
INNBEAUTY PROJECT vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Summer Fridays leads on Instagram and Glow Recipe leads on TikTok and YouTube. The gap is most notable on TikTok, with Glow Recipe at 20.1k, Summer Fridays at 9.8k, INNBEAUTY PROJECT at 2.3k posts. INNBEAUTY PROJECT's activity is particularly concentrated on TikTok. On TikTok, Glow Recipe has more than twice as many posts as Summer Fridays and several times more than INNBEAUTY PROJECT.
By geographical market
INNBEAUTY PROJECT vs. related brands influencer activity (by country)
Estimated sponsored posts in INNBEAUTY PROJECT's top markets
Glow Recipe has the highest estimated sponsored-post volume in United States (13k posts, 53%), United Kingdom (2k posts, 8.6%), Brazil (1.6k posts, 6.6%), while Summer Fridays leads in France with 988 posts (6.4%), while INNBEAUTY PROJECT leads in Canada with 128 posts (4.3%). Looking at United States specifically, the split is Glow Recipe at 13k posts (53%), Summer Fridays at 8.5k posts (55.3%), INNBEAUTY PROJECT at 2.1k posts (70.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Summer Fridays's Influencer Marketing Strategy
- Glow Recipe's Influencer Marketing Strategy
- DIME Beauty's Influencer Marketing Strategy
- ILIA Beauty's Influencer Marketing Strategy
- Uwowo Cosplay's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.