Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
INNBEAUTY PROJECT Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 1,625 sponsored posts from INNBEAUTY PROJECT across TikTok, Instagram and YouTube over the last 12 months.
See where INNBEAUTY PROJECT invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, November was 48.4% more active in terms of posting frequency.
Social platforms breakdown
Where INNBEAUTY PROJECT's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of INNBEAUTY PROJECT's accounts
TikTok1.5k
Instagram156
YouTube6
Content format by platform
Share of all sponsored posts.
Instagram · Reels
8.9%
Instagram · Feed Posts
0.7%
TikTok · Posts
90.1%
YouTube · Long-form
0.4%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
8.9%
Instagram · Feed Posts
0.7%
TikTok · Posts
90.1%
YouTube · Long-form
0.4%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How INNBEAUTY PROJECT's sponsored posts perform
Reach and engagement across all 1,625 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
15.5K
Average views per post
526
Median views per post
24.8M
Total views
$703K
Estimated media value
5.9%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@jillian.gottliebView on Instagram ↗
[...] elasticity you heard me right!!! @innbeautyproject #innbeautypartner elastic skin [...]
1.4M Post views
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@bambidoesbeautyView on TikTok ↗
[...] dark circle gals I’d recommend @INNBEAUTY PROJECT Bright & Tight Eye Cream, get it at [...]
1.1M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@natalientheaguilarsView on TikTok ↗
[...] mom's self-care routine with the @INNBEAUTY PROJECT Firming Essentials Travel Skincare [...]
748.2K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator INNBEAUTY PROJECT works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
INNBEAUTY PROJECT's influencers by average views per post
Share of the 740 creators in this dataset
<1K
70.9%
1K-5K
15.3%
5K-10K
2.0%
10K-50K
6.8%
50K-100K
1.6%
100K-500K
3.1%
500K+
0.3%
Top influencers INNBEAUTY PROJECT works with
INNBEAUTY PROJECT's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@acquiredstyleTikTok93.1M
2
@cheyannecasalegnoInstagram82.9M
3
@acquired.styleInstagram82.6M
4
@jillian.gottliebInstagram31.4M
5
@cheyannecasalegnoTikTok71.4M
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether INNBEAUTY PROJECT works with creators once, or builds an ongoing roster.
Repeat creators make up 28.7% of INNBEAUTY PROJECT's creator network and generate 77.2% of total reach. The charts below show how often those partnerships recur and how much of INNBEAUTY PROJECT's audience reach they account for.
Repeat creators make up 28.7% of INNBEAUTY PROJECT's creator network and generate 77.2% of total reach. The charts below show how often those partnerships recur and how much of INNBEAUTY PROJECT's audience reach they account for.
One-off vs. repeat creators
Share of 752 creators
Months active
Repeat creators only
2 months
59.7%
3 months
18.5%
4+ months
21.8%
Repeat partnerships at a glance
77.2%
of total reach comes from repeat creators
4.5
average posts per repeat creator
9 months
longest running partnership
Creators INNBEAUTY PROJECT works with repeatedly
@acquiredstyleView on TikTok ↗
[...] to rehydrate my skin with my fav @INNBEAUTY PROJECT Recharge Gel Cream [...]
528.1K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@hannah_isabellllView on TikTok ↗
Adding this Elastic Skin Serum from @INNBEAUTY PROJECT to my skincare routine was one of [...]
1.9K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@acquired.styleView on Instagram ↗
[...] to rehydrate my skin with my fav @innbeautyproject Recharge Gel Cream [...]
568.1K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
INNBEAUTY PROJECT's most loyal creators
@acquiredstyle
Months active9
Posts9
Total engagement275.9K
@hannah_isabellll
Months active8
Posts14
Total engagement99
@acquired.style
Months active8
Posts8
Total engagement64K
Geographical breakdown
The markets where INNBEAUTY PROJECT's sponsored creators are based. 100.0% of sponsored posts came from creators based in 4 markets. United States and United Kingdom lead at 83.5% and 12.7%.
Sponsored posts by creator location
Top 4 markets
United States
83.5%
United Kingdom
12.7%
Canada
3.2%
Germany
0.6%
INNBEAUTY PROJECT vs. related brands
How INNBEAUTY PROJECT's influencer activity compares with other beauty brands.
Sponsored posts, last 12 months
INNBEAUTY PROJECT vs. related brands
11.8K posts
8.9K posts
1.6K posts
Frequently asked questions
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