INNBEAUTY PROJECT Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.9k pieces of influencer content sponsored by INNBEAUTY PROJECT over the last 12 months.
This report breaks down where & how INNBEAUTY PROJECT invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with INNBEAUTY PROJECT, see here: INNBEAUTY PROJECT influencers.
Influencer activity throughout the year
INNBEAUTY PROJECT's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
INNBEAUTY PROJECT's influencer activity by month
Number of sponsored posts
INNBEAUTY PROJECT's influencer output appears relatively consistent throughout the year, averaging about 239 sponsored posts per month. April recorded the highest volume at 323 posts (35% above average), while July was the quietest at 142 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of INNBEAUTY PROJECT's sponsored influencer collaborations break down by social platform:
- TikTok: 2.3k posts (78.3%)
- Instagram: 603 posts (20.9%)
- YouTube: 23 posts (0.8%)
INNBEAUTY PROJECT's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for INNBEAUTY PROJECT.
Here are 3 examples of INNBEAUTY PROJECT's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
jillianstucker x INNBEAUTY PROJECT
![Instagram post by @jillianstucker for INNBEAUTY PROJECT. Caption reads: [...] Extreme Cream Moisturizer too from....](https://images.od.modash.io/65148c7d2cc81f4c051006e7daf7b0817a99389c)
Influencer bio
41 • Esthetician Sharing Pro Skin Secrets✨ Elevated Casual Outfits | Cool Girl Finds ShopMy + LTK ↓ TikTok
Collaboration metrics
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bambidoesbeauty x INNBEAUTY PROJECT
![TikTok post by @bambidoesbeauty for INNBEAUTY PROJECT. Caption reads: [...] dark circle gals I’d recommend @INNBEAUTY....](https://images.od.modash.io/27e121e4c5f8b5af0c1f5f7b26970b432c89d06e)
Influencer bio
A less is more approach to beauty 🦌🧚♂️ julie@bambidoesbeauty.com
Collaboration metrics
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AbbeyYung x INNBEAUTY PROJECT
![YouTube post by @AbbeyYung for INNBEAUTY PROJECT. Caption reads: [...] Molecular Mesh Moisturizer: 12. iNNBEAUTY....](https://images.od.modash.io/db11836243a31b6ec67c48cee5c9616a70855481)
Influencer bio
Instagram: @abbeyyung Tik Tok: @abbeyyung Business Inquiries Only: AbbeyYung@rangemp.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.8%
- Carousels: 3.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers INNBEAUTY PROJECT are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
INNBEAUTY PROJECT's influencers average views (TikTok)
Based on each influencer's average views per post
With 54.7% of partnerships featuring creators averaging <1K views, INNBEAUTY PROJECT's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (456.6k avg views/post):
lascosasdenino x INNBEAUTY PROJECT
![TikTok post by @lascosasdenino for INNBEAUTY PROJECT. Caption reads: [...] dormir 8 horas, amiga prueba este @INNBEAUTY....](https://images.od.modash.io/0949bc57133b8d3af905332c5ed27225383fe805)
Influencer bio
✨Skincare - Makeup- Lifestyle 💛Amor infinito al café & matcha 📍Houston, TX | 💌Holis@lascosasdenino.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (3.7k avg views/post):
bsmuks x INNBEAUTY PROJECT
![TikTok post by @bsmuks for INNBEAUTY PROJECT. Caption reads: [...] Sephora sale cart! @rhode skin @INNBEAUTY....](https://images.od.modash.io/2135bba515d3dba6af7d8eae657f2c86e2470b50)
Influencer bio
nyc🍎👩🏻💻🍸 fashion, food, & opinions 💌brookiesmukler@gmail.com ig: @brookesmukler
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
INNBEAUTY PROJECT's repeat partnerships
Out of 1.4k unique influencers in our dataset, 123 of them (9%) posted content for INNBEAUTY PROJECT in 3 or more separate calendar months. The most consistent partner is @acquired.style, who has collaborated across 11 months with 11 total posts.
Here are 3 examples of INNBEAUTY PROJECT's repeat influencer partnerships, with links to the sponsored content.
acquired.style x INNBEAUTY PROJECT
![Instagram post by @acquired.style for INNBEAUTY PROJECT. Caption reads: [...] and late nights this @innbeautyproject....](https://images.od.modash.io/e7971327ad6f3609569e788ba83bef8dc39d7e07)
![Instagram post by @acquired.style for INNBEAUTY PROJECT. Caption reads: [...] my skin with my fav @innbeautyproject....](https://images.od.modash.io/94341b8bcc575d3efcbc6603a70b98e13629e947)
![Instagram post by @acquired.style for INNBEAUTY PROJECT. Caption reads: [...] anywhere without my @innbeautyproject....](https://images.od.modash.io/369dc7c2f9e3d6d903e8d8f6883a01d80260f63d)
acquiredstyle x INNBEAUTY PROJECT
![TikTok post by @acquiredstyle for INNBEAUTY PROJECT. Caption reads: [...] my skin with my fav @INNBEAUTY PROJECT....](https://images.od.modash.io/f1fda5428895f14dffc0ca8d7b42b9166cf021b8)
![TikTok post by @acquiredstyle for INNBEAUTY PROJECT. Caption reads: [...] exfoliating pads from @INNBEAUTY PROJECT ......](https://images.od.modash.io/a6e563ae7cb39442f83131294146cd6c5a6a1ee6)
![TikTok post by @acquiredstyle for INNBEAUTY PROJECT. Caption reads: [...] home🤍 Had to bring my @INNBEAUTY PROJECT....](https://images.od.modash.io/5c9d5af263265412e95f4193cdfdeb9486e37bcc)
cheyannecasalegno x INNBEAUTY PROJECT
![Instagram post by @cheyannecasalegno for INNBEAUTY PROJECT. Caption reads: [...] Been loving the new @innbeautyproject smooth....](https://images.od.modash.io/e0e5974f13a8ca7cb5b8a86f614d2cc972a7643c)
![Instagram post by @cheyannecasalegno for INNBEAUTY PROJECT. Caption reads: [...] new fave (sneak peek!) @innbeautyproject #ad.](https://images.od.modash.io/1756b7899598b15193a0466c62d0a6201bcaba5c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where INNBEAUTY PROJECT had the most influencer activity. 70.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.6%)
- Canada (4.7%)
- India (3.3%)
INNBEAUTY PROJECT's influencer activity by market
Here is another example of INNBEAUTY PROJECT collaborating with an influencer in United States.
cheyannecasalegno x INNBEAUTY PROJECT
![TikTok post by @cheyannecasalegno for INNBEAUTY PROJECT. Caption reads: [...] time routine just got better with @INNBEAUTY....](https://images.od.modash.io/1e2fc3f9fef0f8a89d67881d95e647e095552047)
INNBEAUTY PROJECT's influencer activity vs. related brands
INNBEAUTY PROJECT sits in the trendy, results-driven skincare lane alongside Summer Fridays and Glow Recipe, with overlapping audiences who discover products through TikTok/Instagram routines and reviews.
Total influencer content
INNBEAUTY PROJECT vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Glow Recipe leads with 23.1k sponsored posts, significantly outpacing Summer Fridays (15.8k posts) and INNBEAUTY PROJECT (2.9k posts). Across all three brands, the average volume is 13.9k posts, indicating mature, scaled influencer programs. Summer Fridays and Glow Recipe each have several times more total posts than INNBEAUTY PROJECT.
By social platform
INNBEAUTY PROJECT vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Summer Fridays leads on Instagram and Glow Recipe leads on TikTok and YouTube. The gap is most notable on TikTok, with Glow Recipe at 19.5k, Summer Fridays at 10.1k, INNBEAUTY PROJECT at 2.3k posts. INNBEAUTY PROJECT's activity is particularly concentrated on TikTok. On TikTok, Summer Fridays and Glow Recipe each have several times more posts than INNBEAUTY PROJECT.
By geographical market
INNBEAUTY PROJECT vs. related brands influencer activity (by country)
Estimated sponsored posts in INNBEAUTY PROJECT's top markets
Glow Recipe has the highest estimated sponsored-post volume in United States (11k posts, 49.7%), Brazil (2k posts, 8.6%), United Kingdom (1.7k posts, 7.2%), while Summer Fridays leads in Canada with 774 posts (4.9%). Looking at United States specifically, the split is Glow Recipe at 11k posts (49.7%), Summer Fridays at 8.3k posts (52.7%), INNBEAUTY PROJECT at 2k posts (70.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Summer Fridays's Influencer Marketing Strategy
- Glow Recipe's Influencer Marketing Strategy
- DIME Beauty's Influencer Marketing Strategy
- ILIA Beauty's Influencer Marketing Strategy
- Uwowo Cosplay's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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