INNBEAUTY PROJECT Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.1k pieces of influencer content sponsored by INNBEAUTY PROJECT over the last 12 months.

This report breaks down where & how INNBEAUTY PROJECT invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with INNBEAUTY PROJECT, see here: INNBEAUTY PROJECT influencers.

Influencer activity throughout the year

INNBEAUTY PROJECT's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

INNBEAUTY PROJECT's influencer output appears relatively consistent throughout the year, averaging about 256 sponsored posts per month. October recorded the highest volume at 321 posts (25% above average), while February was the quietest at 140 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of INNBEAUTY PROJECT's sponsored influencer collaborations break down by social platform:

• TikTok: 2.4k posts (78.1%)
• Instagram: 661 posts (21.2%)
• YouTube: 24 posts (0.8%)

TikTok influencer marketing is a clear focus for INNBEAUTY PROJECT.

Here are 3 examples of INNBEAUTY PROJECT's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

ericataylor2347 x INNBEAUTY PROJECT

ericataylor2347

@ericataylor2347

08 Mar, 25

2.6M

18.1k

[...] a game changer! #innbeautypartner @innbeautyproject new eye cream decreases puffiness, [...]

Influencer bio

Makeup Artist & Educator 25+ yrs L’Oréal Paris Makeup Artist, League of Experts TikTok 2 MIL @ericataylor2347 ericataylorbeauty@gmail.com

Collaboration metrics

Post views2.6M

Post EMV $79.5k

More influencer data

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bambidoesbeauty x INNBEAUTY PROJECT

bambidoesbeauty

@bambidoesbeauty

27 Oct, 25

1.1M

7.3k

[...] dark circle gals I’d recommend @INNBEAUTY PROJECT Bright & Tight Eye Cream, get it at [...]

Influencer bio

A less is more approach to beauty 🦌🧚‍♂️

Collaboration metrics

Post views1.1M

Post EMV $22.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

DrSamEllis x INNBEAUTY PROJECT

DrSamEllis

@DrSamEllis

23 May, 25

220.2k

7.4k

[...] | OS-01 FACE Topical Supplement*: INNBEAUTY PROJECT | Extreme Cream: https*: My flower [...]

Influencer bio

NEW VIDEOS GO LIVE EVERY FRIDAY AT 12pm ET/9am PT! Hi! I'm a Board-Certified Dermatologist based in Danville, California. Welcome to my channel! My goal is to answer all your skincare and treatment questions, share honest skincare product reviews, and give you a peek into my life as a dermatologist. Find me on Instagram: https://www.instagram.com/drsamanthaellis

Collaboration metrics

Post views220.2k

Post EMV $7.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 52.1% of partnerships featuring creators averaging <1K views, INNBEAUTY PROJECT's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (456.6k avg views/post):

lascosasdenino x INNBEAUTY PROJECT

lascosasdenino

@lascosasdenino

15 Dec, 25

1.5k

32

[...] dormir 8 horas, amiga prueba este @INNBEAUTY PROJECT #ojeras #darkcircles [...]

Influencer bio

Les cuento cosas de belleza✨ 📍Houston, TX | 💌Holis@lascosasdenino.com

Collaboration metrics

Post views1.5k

Post EMV $32

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (1.3k avg views/post):

coffeewithbritta x INNBEAUTY PROJECT

coffeewithbritta

@coffeewithbritta

17 Oct, 25

1.4k

12

[...] can visibly tell a difference #innbeautyproject #innbeauty @INNBEAUTY PROJECT [...]

Influencer bio

oh hello💌 brigittabusche@gmail.com

Collaboration metrics

Post views1.4k

Post EMV $29

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

INNBEAUTY PROJECT's repeat partnerships

wessie7582 x INNBEAUTY PROJECT

wessie7582

@wessie7582

04 Nov, 25

9.5k

71

Elastic Skin by InnBeauty Project is your new secret weapon [...]

wessie7582

@wessie7582

11 Mar, 25

6.4k

70

@INNBEAUTY PROJECT @MORGANNASALCHEMY [...]

wessie7582

@wessie7582

09 Oct, 25

5.2k

58

[...] eye cream from InnBeauty Project is a game-changer. The [...]

desireeturner226 x INNBEAUTY PROJECT

desireeturner226

@desireeturner226

28 Jul, 25

27.5k

67

[...] and keep your glow! @INNBEAUTY PROJECT #extremecream [...]

desireeturner226

@desireeturner226

30 Jul, 25

20.5k

197

[...] does it make you “feel?” @INNBEAUTY PROJECT #extremecreameye [...]

desireeturner226

@desireeturner226

26 Jun, 25

9.5k

641

[...] one fabulous product! @INNBEAUTY PROJECT This has been sold out [...]

ericataylor2347 x INNBEAUTY PROJECT

ericataylor2347

@ericataylor2347

08 Mar, 25

2.6M

18.1k

[...] #innbeautypartner @innbeautyproject new eye cream decreases [...]

ericataylor2347

@ericataylor2347

04 Apr, 25

343k

6.1k

[...] Favs #innbeautypartner @innbeautyproject are high-performing [...]

ericataylor2347

@ericataylor2347

28 Dec, 25

197.1k

2.6k

[...] today! #InnBeautyPartner @innbeautyproject new Skin Prep Exfoliating [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (9%)
• Canada (4.7%)
• India (3.2%)

Here is another example of INNBEAUTY PROJECT collaborating with an influencer in United States.

acquired.style x INNBEAUTY PROJECT

acquired.style

@acquired.style

23 Dec, 25

1.3M

28.1k

[...] skin prep exfoliating pads from @innbeautyproject .. super gentle while exfoliating [...]

INNBEAUTY PROJECT's influencer activity vs. related brands

INNBEAUTY PROJECT plays in trend-forward skincare driven by texture, glow, and routine content. Summer Fridays and Glow Recipe are close competitors with comparable social-first positioning and heavy influencer adoption for skincare rituals.

Total influencer content

Glow Recipe leads with 23.5k sponsored posts, significantly outpacing Summer Fridays (16.7k posts) and INNBEAUTY PROJECT (3.1k posts). Across all three brands, the average volume is 14.4k posts, indicating mature, scaled influencer programs. Summer Fridays and Glow Recipe have several times more total posts than INNBEAUTY PROJECT.

By social platform

Among these brands, Summer Fridays leads on Instagram and Glow Recipe leads on TikTok and YouTube. The gap is most notable on TikTok, with Glow Recipe at 18.9k, Summer Fridays at 11.1k, INNBEAUTY PROJECT at 2.4k posts. INNBEAUTY PROJECT's activity is particularly concentrated on TikTok. On TikTok, Glow Recipe and Summer Fridays have several times more posts than INNBEAUTY PROJECT.

By geographical market

Glow Recipe has the highest estimated sponsored-post volume in United States (11k posts, 47.7%), United Kingdom (1.6k posts, 6.8%), Brazil (1.5k posts, 6.2%), while Summer Fridays leads in Canada with 1.1k posts (6.8%). Looking at United States specifically, the split is Glow Recipe at 11k posts (47.7%), Summer Fridays at 9.1k posts (54.8%), INNBEAUTY PROJECT at 2.2k posts (70.6%).