Prequel Skin Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 14.2k pieces of influencer content sponsored by Prequel Skin over the last 12 months.
This report breaks down where & how Prequel Skin invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Prequel Skin, see here: Prequel Skin influencers.
Influencer activity throughout the year
Prequel Skin's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Prequel Skin's influencer activity by month
Number of sponsored posts
Prequel Skin's sponsored post volume peaks in January with 2.2k posts, 85% higher than the monthly average of 1.2k. September recorded the lowest activity at 686 posts, 42% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Prequel Skin's sponsored influencer collaborations break down by social platform:
- TikTok: 14.2k posts (99.5%)
- YouTube: 72 posts (0.5%)
Prequel Skin's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Prequel Skin.
Here are 2 examples of Prequel Skin's recent sponsored collaborations (one each for TikTok, YouTube).
that_coupon_chick x Prequel Skin
Influencer bio
Beauty • Deals • Worth It Finds Top 1% TikTok Shop Affiliate 💸 Charleston, SC 💌 thatcouponchickpr@gmail.com
Collaboration metrics
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Tati x Prequel Skin
Influencer bio
Mother of Makeup | Biohacking Enthusiast | Spiritual Aficionado xo’s ~ Tati 💋
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.3%
- Carousels: 5.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Prequel Skin are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Prequel Skin's influencers average views (TikTok)
Based on each influencer's average views per post
With 58.6% of partnerships featuring creators averaging <1K views, Prequel Skin's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (437.4k avg views/post):
baldiechi x Prequel Skin
![TikTok post by @baldiechi for Prequel Skin. Caption reads: [...] @Kate Somerville @Thrive Causemetics....](https://images.od.modash.io/ada150332f9835be6fd5cff9eee90bd82c7e6894)
Influencer bio
📍OC | LA big girl, bald head, beauty lover 💌 baldiechi@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
augusta.mom x Prequel Skin
Influencer bio
☁️✨cozy glowy comfy finds✨☁️ 🏠 @Jess Nickolson ✉️: jessicanickolson25@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Prequel Skin's repeat partnerships
Out of 4.4k unique influencers in our dataset, 641 of them (14%) posted content for Prequel Skin in 3 or more separate calendar months. The most consistent partner is @skincarewithshelbs, who has collaborated across 12 months with 150 total posts.
Here are 3 examples of Prequel Skin's repeat influencer partnerships, with links to the sponsored content.
skincarewithshelbs x Prequel Skin
![TikTok post by @skincarewithshelbs for Prequel Skin. Caption reads: [...] tiktok shop right now!!! @Prequelskin does....](https://images.od.modash.io/c7434f7d8fe7981cf540d4215cde45f3ca5373de)
![TikTok post by @skincarewithshelbs for Prequel Skin. Caption reads: @Prequelskin has answered our requests [...].](https://images.od.modash.io/0568bdd2d44b721e89eaab0211c3c5134e601be5)
![TikTok post by @skincarewithshelbs for Prequel Skin. Caption reads: [...] featuring a deep dive into @Prequelskin new....](https://images.od.modash.io/8e309228e4c6726ee14686988f37cb6380a78027)
that_coupon_chick x Prequel Skin
![TikTok post by @that_coupon_chick for Prequel Skin. Caption reads: [...] on sale for 64% off?! @Prequelskin....](https://images.od.modash.io/14ff07b3e59712b305b8a761fba6e87f12a5750b)
![TikTok post by @that_coupon_chick for Prequel Skin. Caption reads: [...] their gleansing duo 🤩🤩 @Prequelskin....](https://images.od.modash.io/17c30075361d683817232749ffbdd2674bef5cc6)
caitlinwithconfidence13 x Prequel Skin
![TikTok post by @caitlinwithconfidence13 for Prequel Skin. Caption reads: @Prequelskin said Christmas came early [...].](https://images.od.modash.io/90ab836a775dea49c159113f9bb44e1ad7bc9799)
![TikTok post by @caitlinwithconfidence13 for Prequel Skin. Caption reads: @Prequelskin I’ve had this half & half [...].](https://images.od.modash.io/51fd6caa2b875314b2594cca6e3adcb40c7c3f9d)
![TikTok post by @caitlinwithconfidence13 for Prequel Skin. Caption reads: @Prequelskin finally brought back their [...].](https://images.od.modash.io/4a9074847722fc77d474c44f05309a844b90a21f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Prequel Skin had the most influencer activity. 73.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.9%)
- Canada (7.4%)
- India (5.2%)
Prequel Skin's influencer activity by market
Here is another example of Prequel Skin collaborating with an influencer in United States.
drsamanthaellis x Prequel Skin
![TikTok post by @drsamanthaellis for Prequel Skin. Caption reads: [...] (just a little sweet and minty) ❤️☀️....](https://images.od.modash.io/15fafa390536cd2b004e72c2c36873a63c048e2f)
Prequel Skin's influencer activity vs. related brands
Prequel Skin’s derm-leaning skincare positioning aligns with DRMTLGY and First Aid Beauty, which compete for sensitive-skin and results-driven consumers through creator reviews and routine-based education.
Total influencer content
Prequel Skin vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Prequel Skin leads with 14.2k sponsored posts, significantly outpacing DRMTLGY (10.5k posts) and First Aid Beauty (4.9k posts). Across all three brands, the average volume is 9.9k posts, indicating mature, scaled influencer programs. Prequel Skin has more total posts than DRMTLGY and nearly three times as many as First Aid Beauty.
By social platform
Prequel Skin vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Prequel Skin leads on TikTok, while DRMTLGY has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Prequel Skin at 14.2k, DRMTLGY at 8.8k, First Aid Beauty at 4.2k posts. Prequel Skin's activity is particularly concentrated on TikTok. Prequel Skin’s posts are heavily concentrated on TikTok, while it shows no Instagram posts in this dataset.
By geographical market
Prequel Skin vs. related brands influencer activity (by country)
Estimated sponsored posts in Prequel Skin's top markets
Prequel Skin has the highest estimated sponsored-post volume in United States (10k posts, 73.6%), United Kingdom (1.1k posts, 7.9%), Canada (1.1k posts, 7.4%), suggesting a North America focus, while DRMTLGY leads in Ukraine with 651 posts (6.2%), while First Aid Beauty leads in France with 292 posts (5.9%). Looking at United States specifically, the split is Prequel Skin at 10k posts (73.6%), DRMTLGY at 7k posts (66.4%), First Aid Beauty at 2.6k posts (51.9%). Prequel Skin's strength in United States and United Kingdom may indicate a home-market focus, while DRMTLGY shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- DRMTLGY's Influencer Marketing Strategy
- First Aid Beauty's Influencer Marketing Strategy
- BPerfect Cosmetics's Influencer Marketing Strategy
- ZARA's Influencer Marketing Strategy
- Minga London's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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