Prequel Skin Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 13.9k pieces of influencer content sponsored by Prequel Skin over the last 12 months.

This report breaks down where & how Prequel Skin invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Prequel Skin, see here: Prequel Skin influencers.

Influencer activity throughout the year

Prequel Skin's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Prequel Skin's sponsored post volume peaks in January with 2.2K posts, 91% higher than the monthly average of 1.1K. August recorded the lowest activity at 456 posts, 60% below average. This could reflect a holiday-focused influencer strategy.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Prequel Skin's sponsored influencer collaborations break down by social platform:

• TikTok: 13.8k posts (99.2%)
• YouTube: 115 posts (0.8%)

TikTok influencer marketing is a clear focus for Prequel Skin.

Here are 2 examples of Prequel Skin's recent sponsored collaborations (one each for TikTok, YouTube).

that_coupon_chick x Prequel Skin

that_coupon_chick

@that_coupon_chick

03 Dec, 25

6.6M

5.4K

Prequel just dropped the ultimate prequel skin bundle! And it's on sale! @Prequelskin [...]

Influencer bio

Beauty • Deals • Worth It Finds Top 1% TikTok Shop Affiliate 💸 📍Jacksonville, FL 💌 thatcouponchick@favored.live

Collaboration metrics

Post views6.6M

Post EMV $132.3k

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DrSamEllis x Prequel Skin

DrSamEllis

@DrSamEllis

18 Sep, 26

321.8K

7.2K

Why does your face suddenly look more hollow, saggy, or “deflated” as you age and what actually works to fix facial volume loss and sagging? As a Board-certified dermatologist I explain what really happens to the face in your 40s, 50s, and beyond, including why jowls form, why cheeks and temples lose volume, and why sagging skin isn’t always just a skin problem. In this video, I break down the science of facial aging and facial volume loss, including changes to facial fat pads, bone, muscle, collagen, and skin elasticity. I also explain why rapid weight loss and GLP-1 medications like Ozempic and Wegovy can make facial volume loss more noticeable — sometimes referred to online as “Ozempic face” — and what you can realistically do about it. Most importantly, we’re talking solutions. I explain which treatments actually help facial volume loss in 2026 and how to know whether you’re dealing with a skin-quality problem, volume loss, laxity, or a combination of all three. We cover at-home prevention and skin support, protein and strength training during weight loss, sunscreen and retinoids, lasers for collagen and skin quality, radiofrequency and RF microneedling, ultrasound skin tightening treatments like Ultherapy and Sofwave, hyaluronic acid fillers, Sculptra and other biostimulators, collagen banking, and when a facelift may actually be the more appropriate solution. Other videos you may find helpful!: How to Hack Tretinoin to Make it Work 10x Better: • How to Hack Tretinoin to Make it Work 10x ... Exactly Where I Get Injections and Why | Best Botox and Filler Placement: • Exactly Where I Get Injections and Why | B... SHOP: Mini Jewel Necklace*: (Use code: TAKE20 for 20% off) Gray sweater*: NUFACE*: ZIIP Halo*: Prequel Retinal*: Prequel Sun Barrier*: MY MAKEUP: Foundation* (mix shades 3+4): (Use code: DRELLIS15 for 15% off) Concealer* (shade: 3.0): Brightening Setting powder*: Blush (shade - Cheeky)*: (Use code: SAM-20 for 20% off) Bronzer* (shade: Luminous Bronze Light): Mascara (shade: Dark Brown)*: (use code: SAM-20 for 20% off) Brow gel* (shade - Taupe)*: Lip liner* (shade - Chloe)*: (Use code: SAM-20 for 20% off)” Lip gloss* (​⁠Shade: Sesame)*: CONNECT WITH ME: Instagram: TikTok: Website: DISCLAIMER: The information in this video is not intended as medical advice, diagnosis, or treatment. Always seek the advice of your physician. Prequel is my skincare brand. Some of the links in this description may be affiliate links (marked with *). Affiliate links help support my YouTube channel so I can continue to create educational skincare videos for you. Also, some products may have been received as PR. Thanks for watching!

Influencer bio

NEW VIDEOS GO LIVE FRIDAYS AT 12pm ET/9am PT! Hi! I'm a Board-Certified Dermatologist based in Danville, California. Welcome to my channel! My goal is to answer all your skincare and treatment questions, share honest skincare product reviews, and give you a peek into my life as a dermatologist. Find me on Instagram: https://www.instagram.com/drsamanthaellis

Collaboration metrics

Post views321.8k

Post EMV $10.4k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 59.7% of partnerships featuring creators averaging <1K views, Prequel Skin's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (383.8k avg views/post):

itsmirandajames x Prequel Skin

itsmirandajames

@itsmirandajames

05 Jun, 26

758.7K

639

This lip SPF from @Prequelskin IS a personality trait of mine every [...]

Influencer bio

Pro girly girl LA 🍉🕊️ Miranda@fromatoztalent.com ig:miranda_grustas

Collaboration metrics

Post views758.7k

Post EMV $15.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

augusta.mom x Prequel Skin

augusta.mom

@augusta.mom

13 Jan, 26

63.1K

100

Viral for a reason—this @Prequelskin glowing set is all over my FYP! Had to [...]

Influencer bio

☁️✨cozy glowy comfy finds✨☁️ 🏠 @Jess Nickolson

Collaboration metrics

Post views63.1k

Post EMV $1.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Prequel Skin's repeat partnerships

myttshopfinds4 x Prequel Skin

myttshopfinds4

@myttshopfinds4

06 Jan, 26

3.9K

2

[...] foot treatment bundle by @Prequelskin is on sale. #dryskintips [...]

myttshopfinds4

@myttshopfinds4

02 Feb, 26

2.7K

[...] and on sale by today by @Prequelskin #exzema #dryskintips [...]

myttshopfinds4

@myttshopfinds4

11 Jan, 26

2.2K

2

[...] dermatologist developed @Prequelskin foot and hand bundle.

that_coupon_chick x Prequel Skin

that_coupon_chick

@that_coupon_chick

03 Dec, 25

6.6M

5.4K

[...] just dropped the ultimate prequel skin bundle! And it's on sale! [...]

that_coupon_chick

@that_coupon_chick

01 Dec, 25

337K

348

[...] on sale for 64% off?! @Prequelskin #tiktokshopcreatorpicks [...]

that_coupon_chick

@that_coupon_chick

26 Jan, 26

203.1K

160

[...] their gleansing duo 🤩🤩 @Prequelskin #tiktokshopcreatorpicks [...]

lifesrad x Prequel Skin

lifesrad

@lifesrad

23 Jan, 26

587.7K

24.5K

[...] Treatment Product Favs 🤍 ⁣ @Prequelskin • Glycerin Cleanser ⁣ • [...]

lifesrad

@lifesrad

29 Dec, 25

416.3K

752

[...] calm in a bottle 🫶🏼 @Prequelskin #skincare #prequelskin [...]

lifesrad

@lifesrad

11 Apr, 26

132.8K

5.3K

[...] ⁣ Post Treatment Favs 🤍 ⁣ @Prequelskin • Glycerin Cleanser ⁣ • [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6.9%)
• Canada (5.7%)
• Australia (3.4%)

Here is another example of Prequel Skin collaborating with an influencer in United States.

drsamanthaellis x Prequel Skin

drsamanthaellis

@drsamanthaellis

06 May, 26

3.4M

10.4K

[...] (just a little sweet and minty) ❤️☀️ @Prequelskin Lip Visor SPF 30 #lipsunscreen #lipspf [...]

Prequel Skin's influencer activity vs. related brands

Prequel Skin’s clinical-leaning skincare positioning aligns with DRMTLGY’s dermatologist-adjacent approach and The Inkey List’s ingredient-first routines, all competing through education-heavy influencer content.

Total influencer content

Prequel Skin leads with 13.9K sponsored posts, notably outpacing DRMTLGY (11.3K posts) and Theinkeylist (9.2K posts). Across all three brands, the average volume is 11.5K posts, indicating mature, scaled influencer programs.

By social platform

Prequel Skin leads on TikTok, while DRMTLGY has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Prequel Skin at 13.8K, DRMTLGY at 9.8K, Theinkeylist at 7.9K posts. Prequel Skin's activity is particularly concentrated on TikTok. Prequel Skin has no Instagram posts shown here, while DRMTLGY and Theinkeylist each have over 1,000.

By geographical market

Prequel Skin has the highest estimated sponsored-post volume in United States (10K posts, 73.6%), Canada (791 posts, 5.7%), suggesting a North America focus, while Theinkeylist has the highest estimated sponsored-post volume in United Kingdom (1.9K posts, 21.2%), India (377 posts, 4.1%), while DRMTLGY leads in Georgia with 623 posts (5.5%). Looking at United States specifically, the split is Prequel Skin at 10K posts (73.6%), DRMTLGY at 6.4K posts (56.6%), Theinkeylist at 3.9K posts (42.7%). Prequel Skin's strength in United States may indicate a home-market focus, while DRMTLGY shows broader regional investment.