We analyzed 1.2k pieces of influencer content sponsored by La La Land Kind Cafe over the last 12 months.
This report breaks down where & how La La Land Kind Cafe invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with La La Land Kind Cafe, see here: La La Land Kind Cafe influencers.
La La Land Kind Cafe's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
La La Land Kind Cafe's sponsored post volume appears to trend upward over the 12-month period, rising from 119 posts in January to 208 in December. The peak month, July, reached 209 posts, 103% higher than the monthly average of 103.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of La La Land Kind Cafe's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for La La Land Kind Cafe.
Here are 2 examples of La La Land Kind Cafe's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
Favored by Hollywood stars for 110 years. Part of @dorchestercollection Share your #DCmoments
Collaboration metrics
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Influencer bio
Faith|Vlogs|Disciple| Gym 💌: gandaraalondraj@gmail.com | Dallas ✨ @thepotterscoffee
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers La La Land Kind Cafe are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 42.3% of partnerships featuring creators averaging 1K-5K views, La La Land Kind Cafe's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (76.7k avg views/post):
Influencer bio
Travel | Lifestyle Investor & Developer - 17M 🚀 LA - Miami Partnerships@taylorgoldblatt.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (6.5k avg views/post):
Influencer bio
🪩 Your favorite San Antonio Socialite 🪩 Latina | San Antonio | Virgo
Collaboration metrics
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Out of 1k unique influencers in our dataset, 1 of them (0%) posted content for La La Land Kind Cafe in 3 or more separate calendar months. The most consistent partner is @rosiem.foodshopdallas, who has collaborated across 3 months with 3 total posts.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where La La Land Kind Cafe had the most influencer activity. 56.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of La La Land Kind Cafe collaborating with an influencer in United States.
La La Land Kind Cafe competes most directly with other modern, social-first coffee and beverage concepts. Blank Street and drinknello are adjacent café-style beverage brands targeting similar on-the-go customers and lifestyle-driven marketing.
Total sponsored posts tracked (last 12 months)
drinknello leads with 10.8k sponsored posts, significantly outpacing Blank Street (2.2k posts) and La La Land Kind Cafe (1.2k posts). Across all three brands, the average volume is 4.7k posts, indicating mature, scaled influencer programs. drinknello has several times more total posts than La La Land Kind Cafe and Blank Street.
Sponsored posts by platform
La La Land Kind Cafe leads on YouTube, while Blank Street has the most activity on Instagram and drinknello has the most activity on TikTok. The gap is most notable on TikTok, with drinknello at 10.6k, Blank Street at 1.4k, La La Land Kind Cafe at 1.2k posts. La La Land Kind Cafe's activity is particularly concentrated on TikTok. On TikTok, drinknello has several times more posts than La La Land Kind Cafe and Blank Street.
Estimated sponsored posts in La La Land Kind Cafe's top markets
drinknello has the highest estimated sponsored-post volume in United States (9.1k posts, 85%), Canada (409 posts, 3.8%), suggesting a North America focus, while Blank Street has the highest estimated sponsored-post volume in United Kingdom (733 posts, 33.6%), India (87 posts, 4%). Looking at United States specifically, the split is drinknello at 9.1k posts (85%), Blank Street at 892 posts (40.9%), La La Land Kind Cafe at 700 posts (56.4%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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