Chillab Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by Chillab over the last 12 months.
This report breaks down where & how Chillab invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Chillab, see here: Chillab influencers.
Influencer activity throughout the year
Chillab's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Chillab's influencer activity by month
Number of sponsored posts
Chillab's influencer output appears relatively consistent throughout the year, averaging about 93 sponsored posts per month. August recorded the highest volume at 134 posts (44% above average), while January was the quietest at 52 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Chillab's sponsored influencer collaborations break down by social platform:
- TikTok: 1.1k posts (100%)
Chillab's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Chillab.
Here are 1 examples of Chillab's recent sponsored collaborations (one each for TikTok).
come.con.amor x Chillab
Influencer bio
Ig:come.con.amor 📩 mroblepa@hotmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.5%
- Carousels: 0.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Chillab are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Chillab's influencers average views (TikTok)
Based on each influencer's average views per post
With 38.7% of partnerships featuring creators averaging 1K-5K views, Chillab's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 32.5%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (49.7k avg views/post):
whosanaoviedo x Chillab
Influencer bio
🧸🎞️☕️ set your heart ablaze ig: aanaoviedo whosanaoviedo@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (2.1k avg views/post):
baby_.dan x Chillab
Influencer bio
🪞Beauty-Fashion-Skincare 🇲🇽 📩Collabs: babydan.ugc@gmail.com ⭐️Instagram👇🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Chillab's repeat partnerships
Out of 850 unique influencers in our dataset, 13 of them (2%) posted content for Chillab in 3 or more separate calendar months. The most consistent partner is @soyalbouquet, who has collaborated across 4 months with 6 total posts.
Here are 3 examples of Chillab's repeat influencer partnerships, with links to the sponsored content.
soyalbouquet x Chillab
![TikTok post by @soyalbouquet for Chillab. Caption reads: @CHILLAB USA @CHILLAB @CHILLAB CUENTA [...].](https://images.od.modash.io/874fa59aa6b236561e7cebb1cf913f5a03c9ca45)
![TikTok post by @soyalbouquet for Chillab. Caption reads: @CHILLAB USA @CHILLAB @CHILLAB CUENTA [...].](https://images.od.modash.io/92c71df83aad03a88756eb1a1ba86e8c1638ac7f)
![TikTok post by @soyalbouquet for Chillab. Caption reads: @CHILLAB USA @CHILLAB CUENTA OFICIAL [...].](https://images.od.modash.io/34e0e3970b08e666983ba0f7922de1774a6ca126)
dania_c28 x Chillab
![TikTok post by @dania_c28 for Chillab. Caption reads: [...] obvio es de mi marca favorita @CHILLAB....](https://images.od.modash.io/eceeb25422104686201ac00259abbca7e2c0df3e)
![TikTok post by @dania_c28 for Chillab. Caption reads: [...] un polvo nos lo puede dar Chillab Lavender....](https://images.od.modash.io/ea1b4ca3877ec26916027a7ba75490dd684cd622)
victorcembellin x Chillab
![TikTok post by @victorcembellin for Chillab. Caption reads: [...] #agelessbeauty #eyecream #chillab @CHILLAB....](https://images.od.modash.io/93527bd81d89df31edb8601d141dbf2c9ed011f5)
![TikTok post by @victorcembellin for Chillab. Caption reads: [...] Limited Time Deal from @CHILLAB USA....](https://images.od.modash.io/09e22d7026c92004c3f5e8ef0d4d1015dd28bec7)
![TikTok post by @victorcembellin for Chillab. Caption reads: [...] gift while supplies last) @CHILLAB USA....](https://images.od.modash.io/121b537bc3753964a3497dd9999907fa567396ec)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Chillab's influencer activity vs. related brands
Chillab overlaps with Truly Beauty and Sol de Janeiro in body care and sensorial, trend-driven beauty that performs well on TikTok. These brands compete for the same audience that responds to visually demonstrable textures, scents, and routines.
Total influencer content
Chillab vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Sol de Janeiro leads with 11.7k sponsored posts, notably outpacing Truly Beauty (10.1k posts) and Chillab (1.1k posts). Across all three brands, the average volume is 7.7k posts, indicating mature, scaled influencer programs. Truly Beauty and Sol de Janeiro each have nearly ten times as many total posts as Chillab.
By social platform
Chillab vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Sol de Janeiro leads on Instagram and YouTube and Truly Beauty leads on TikTok. The gap is most notable on Instagram, with Sol de Janeiro at 4.9k, Truly Beauty at 208, Chillab at 0 posts. Chillab's activity is particularly concentrated on TikTok. On Instagram and YouTube, Sol de Janeiro has far more posts than the other brands.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Truly Beauty's Influencer Marketing Strategy
- Sol de Janeiro's Influencer Marketing Strategy
- Son de Flor's Influencer Marketing Strategy
- Pacifica Beauty's Influencer Marketing Strategy
- Anua's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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