We analyzed 1.2k pieces of influencer content sponsored by Chillab over the last 12 months.
This report breaks down where & how Chillab invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Chillab, see here: Chillab influencers.
Chillab's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Chillab's sponsored post volume peaks in June with 197 posts, 97% higher than the monthly average of 100. January recorded the lowest activity at 51 posts, 49% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Chillab's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Chillab.
Here are 1 examples of Chillab's recent sponsored collaborations (one each for TikTok).
Influencer bio
Nutrióloga ✨ UGC creator Ig:come.con.amor Wa:4492798260 📩 mroblepa@hotmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Chillab are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 40.2% of partnerships featuring creators averaging 1K-5K views, Chillab's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (131.2k avg views/post):
Influencer bio
✨Persigue tus sueños✨ 💌fussed.makeup@gmail.com💌 MIS LINKS🔒🔥
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.5k avg views/post):
Influencer bio
God first 🌸🌸🌸 Ig: hana.riveraa 💌 hanarivera834@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 897 unique influencers in our dataset, 10 of them (1%) posted content for Chillab in 3 or more separate calendar months. The most consistent partner is @victorcembellin, who has collaborated across 4 months with 5 total posts.
Here are 3 examples of Chillab's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Chillab operates in hair/beauty with a strong styling focus, making OUAI and Color Wow Hair relevant competitors that target similar consumers via routine content, transformations, and creator tutorials.
Total sponsored posts tracked (last 12 months)
Color Wow Hair leads with 18.1k sponsored posts, significantly outpacing OUAI (5.9k posts) and Chillab (1.2k posts). Across all three brands, the average volume is 8.4k posts, indicating mature, scaled influencer programs. Color Wow Hair has more than 3 times as many total posts as OUAI and nearly 15 times as many as Chillab.
Sponsored posts by platform
Among these brands, OUAI leads on Instagram and YouTube and Color Wow Hair leads on TikTok. The gap is most notable on TikTok, with Color Wow Hair at 18.1k, OUAI at 4k, Chillab at 1.2k posts. Chillab's activity is particularly concentrated on TikTok. On TikTok, Color Wow Hair has more than 4 times as many posts as OUAI and nearly 15 times as many as Chillab.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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