Chillab Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by Chillab over the last 12 months.
This report breaks down where & how Chillab invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Chillab, see here: Chillab influencers.
Influencer activity throughout the year
Chillab's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Chillab's influencer activity by month
Number of sponsored posts
Chillab's sponsored post volume peaks in June with 192 posts, 90% higher than the monthly average of 101. January recorded the lowest activity at 51 posts, 50% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Chillab's sponsored influencer collaborations break down by social platform:
- TikTok: 1.2k posts (100%)
Chillab's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Chillab.
Here are 1 examples of Chillab's recent sponsored collaborations (one each for TikTok).
come.con.amor x Chillab
Influencer bio
Nutrióloga ✨ UGC creator Ig:come.con.amor Wa:4492798260 📩 mroblepa@hotmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.5%
- Carousels: 0.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Chillab are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Chillab's influencers average views (TikTok)
Based on each influencer's average views per post
With 38.7% of partnerships featuring creators averaging 1K-5K views, Chillab's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (49.7k avg views/post):
whosanaoviedo x Chillab
Influencer bio
🇲🇽 ig: aanaoviedo whosanaoviedo@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (1.6k avg views/post):
fashionarey x Chillab
![TikTok post by @fashionarey for Chillab. Caption reads: @CHILLAB pressed lavender powder absolutely [...].](https://images.od.modash.io/ec03f9c97522d520bac6f2420b4e2d0257470d7b)
Influencer bio
Tried, Tested, Styled -> 👠💄👗 Fashionarey APPROVED ✅ 🍉𓂆💍 Fashionarey@gmail.com INSTA -> FASHIONAREY
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Chillab's repeat partnerships
Out of 918 unique influencers in our dataset, 10 of them (1%) posted content for Chillab in 3 or more separate calendar months. The most consistent partner is @victorcembellin, who has collaborated across 4 months with 5 total posts.
Here are 3 examples of Chillab's repeat influencer partnerships, with links to the sponsored content.
victorcembellin x Chillab
![TikTok post by @victorcembellin for Chillab. Caption reads: [...] #agelessbeauty #eyecream #chillab @CHILLAB....](https://images.od.modash.io/93527bd81d89df31edb8601d141dbf2c9ed011f5)
![TikTok post by @victorcembellin for Chillab. Caption reads: [...] Limited Time Deal from @CHILLAB USA....](https://images.od.modash.io/09e22d7026c92004c3f5e8ef0d4d1015dd28bec7)
![TikTok post by @victorcembellin for Chillab. Caption reads: [...] gift while supplies last) @CHILLAB USA....](https://images.od.modash.io/121b537bc3753964a3497dd9999907fa567396ec)
tonyahukle x Chillab
![TikTok post by @tonyahukle for Chillab. Caption reads: Chillab finishing powder doesn’t [...].](https://images.od.modash.io/3e3a89137411845cbba69d8d3b76a252de7fbbf9)
![TikTok post by @tonyahukle for Chillab. Caption reads: Chillab won’t settle into my fine [...].](https://images.od.modash.io/564f1d3d46ab6ab8d19337275063293da7fd7e08)
![TikTok post by @tonyahukle for Chillab. Caption reads: Chillab Blurring Setting Posder blurs [...].](https://images.od.modash.io/1fe9d350cd1dafb5cd3ea54b450cd8bb127ab175)
angela.hawkins x Chillab
![TikTok post by @angela.hawkins for Chillab. Caption reads: @CHILLAB.UK @CHILLAB This lipoil has [...].](https://images.od.modash.io/df8ad6c9af504870a39b1a4bab1a18e4b34900a9)
![TikTok post by @angela.hawkins for Chillab. Caption reads: CHILLAB lip oil is perfect if you want [...].](https://images.od.modash.io/eb1a545b9e44c2f92c550363714a99a7247aa134)
![TikTok post by @angela.hawkins for Chillab. Caption reads: CHILLAB lilac lip oil. Thank you [...].](https://images.od.modash.io/42ed737dd0942b520ad35c06a3a8037ad3873722)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Chillab's influencer activity vs. related brands
Chillab aligns with Typology and DRMTLGY in skincare where ingredient positioning and routine-based education drive trust. These brands are strong benchmarks for dermatologist/creator reviews, clinical-style content, and before/after storytelling.
Total influencer content
Chillab vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
DRMTLGY leads with 10.9k sponsored posts, significantly outpacing Typology (2.3k posts) and Chillab (1.2k posts). Across all three brands, the average volume is 4.8k posts, indicating mature, scaled influencer programs. DRMTLGY has posted far more overall than Chillab and Typology.
By social platform
Chillab vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, DRMTLGY leads on Instagram and TikTok and Typology leads on YouTube. The gap is most notable on TikTok, with DRMTLGY at 9.5k, Chillab at 1.2k, Typology at 654 posts. Chillab's activity is particularly concentrated on TikTok. On TikTok, DRMTLGY has posted far more than Chillab and Typology.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Typology's Influencer Marketing Strategy
- DRMTLGY's Influencer Marketing Strategy
- Son de Flor's Influencer Marketing Strategy
- Pacifica Beauty's Influencer Marketing Strategy
- YoungLA's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.