Cocoandeve Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.4k pieces of influencer content sponsored by Cocoandeve over the last 12 months.
This report breaks down where & how Cocoandeve invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Cocoandeve, see here: Cocoandeve influencers.
Influencer activity throughout the year
Cocoandeve's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Cocoandeve's influencer activity by month
Number of sponsored posts
Cocoandeve's influencer activity appears to have tapered over the year, from 97 posts in January down to 94 in December. April was the busiest month at 196 posts, 68% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cocoandeve's sponsored influencer collaborations break down by social platform:
- TikTok: 839 posts (59.2%)
- Instagram: 552 posts (39%)
- YouTube: 26 posts (1.8%)
Cocoandeve's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Cocoandeve.
Here are 3 examples of Cocoandeve's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
afsaanah x Cocoandeve
![Instagram post by @afsaanah for Cocoandeve. Caption reads: [...] my hair off btw. Hair botox ASMR with....](https://images.od.modash.io/e2583617ae787a52c12106248d460da1a1073cc5)
Influencer bio
Your curly sis | 📍 UK • TikTok (320k+) & YouTube: afsaanah (150k+) • Founder of @melacurls • afsaanah@thebloggeragent.co.uk
Collaboration metrics
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mallorieworkman x Cocoandeve
![TikTok post by @mallorieworkman for Cocoandeve. Caption reads: [...] ritual you’ll ever try ☀️ @Coco&Eve....](https://images.od.modash.io/d4d6deb841694b88a9d8bb6dc0236686252bab86)
Influencer bio
the baddie community insta- mallorie.workman 💌mallorie@select.co
Collaboration metrics
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TinaTanakaHarris x Cocoandeve
Influencer bio
みなさんこんにちは(Hello everyone)！This is Tina and welcome to my channel! I am a Japanese x Aussie that loves everything to do with beauty especially Japanese and Korean Skincare. If you wanna hang out チャンネル登録しちゃってください(make sure you're subsribed :3)！
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.3%
- Carousels: 1.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Cocoandeve are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Cocoandeve's influencers average views (TikTok)
Based on each influencer's average views per post
With 35.5% of partnerships featuring creators averaging <1K views, Cocoandeve's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 27.8%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.1M avg views/post):
valeriavel99 x Cocoandeve
![TikTok post by @valeriavel99 for Cocoandeve. Caption reads: [...] frizzy to silky soft with @Coco&Eve ✨....](https://images.od.modash.io/df8fc82191ab48e8235a5afe0fc4c16084a4dab6)
Influencer bio
🌸👸🏼🪞 The hair content you can’t skip 💌 valvelcollab@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (8.3k avg views/post):
greta.cos x Cocoandeve
![TikTok post by @greta.cos for Cocoandeve. Caption reads: [...] hair is feeling soooo soft! #gifted....](https://images.od.modash.io/110f1adbe8f11878df97e14a1c3c09b81af07d04)
Influencer bio
Beauty, with receipts ✅ You can find me in my bathroom ✨ 💌greta.costioli@gmail.com 🇬🇧London, UK
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Cocoandeve's repeat partnerships
Out of 918 unique influencers in our dataset, 32 of them (3%) posted content for Cocoandeve in 3 or more separate calendar months. The most consistent partner is @byemmaleah, who has collaborated across 8 months with 11 total posts.
Here are 3 examples of Cocoandeve's repeat influencer partnerships, with links to the sponsored content.
byemmaleah x Cocoandeve
![Instagram post by @byemmaleah for Cocoandeve. Caption reads: [...] detangler brush* @cocoandeve hair turban*....](https://images.od.modash.io/4cb61ced1a8f2c5258420e8c9d3dfa38b22078e9)
![Instagram post by @byemmaleah for Cocoandeve. Caption reads: [...] @vegamour gro conditioner* @cocoandeve hair....](https://images.od.modash.io/abbba7cd91799460282c0a58764314756248720c)
![Instagram post by @byemmaleah for Cocoandeve. Caption reads: [...] ceramide therapy hair mask* @cocoandeve hair....](https://images.od.modash.io/aef81ddb21a0290171491a2aa4a47ac9e1544289)
blueusual x Cocoandeve
![Instagram post by @blueusual for Cocoandeve. Caption reads: [...] 🫧🧚♀️💗💫 products: @cocoandeve like a....](https://images.od.modash.io/dc7785fa007bd67282471d1473627e840d427683)
![Instagram post by @blueusual for Cocoandeve. Caption reads: [...] hair oil* @cocoandeve shampoo & conditioner*....](https://images.od.modash.io/540c24644c60321ee27180de30982d6cd4e1adaf)
![Instagram post by @blueusual for Cocoandeve. Caption reads: [...] @b_theagency @livingproofuk @cocoandeve....](https://images.od.modash.io/8715807f3fbeef1daccf64f6041857a237ffcdb2)
glowbysophs x Cocoandeve
![Instagram post by @glowbysophs for Cocoandeve. Caption reads: [...] through bottles of it🤍 ad @cocoandeve....](https://images.od.modash.io/d9b62d964c5a2147a2c85e60bd5b9d40a6792a57)
![Instagram post by @glowbysophs for Cocoandeve. Caption reads: [...] found the products for it @cocoandeve....](https://images.od.modash.io/f610537bd1959cb86e95f017a60d976445c6e6c0)
![Instagram post by @glowbysophs for Cocoandeve. Caption reads: [...] product of the summer ✨ ad @cocoandeve....](https://images.od.modash.io/b34fc146a37ffa503bfb6fbd3df0553cc4d3c757)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Cocoandeve had the most influencer activity. 50% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (13.1%)
- Canada (4.1%)
- Brazil (4%)
Cocoandeve's influencer activity by market
Here is another example of Cocoandeve collaborating with an influencer in United States.
alishaakaurr x Cocoandeve
![TikTok post by @alishaakaurr for Cocoandeve. Caption reads: [...] silky and smooth hair ✨✨ @Coco&Eve....](https://images.od.modash.io/218b1477127ec77cc2d374af9d6b3529c28ded3c)
Cocoandeve's influencer activity vs. related brands
Coco & Eve competes with BondiBoost and Dae in haircare positioned around results, aesthetics, and lifestyle branding. These brands chase the same audience via creator routines, shine/frizz transformations, and product bundles.
Total influencer content
Cocoandeve vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Dae Hair leads with 5.2k sponsored posts, notably outpacing BondiBoost (4.4k posts) and Cocoandeve (1.4k posts). Across all three brands, the average volume is 3.7k posts, indicating mature, scaled influencer programs.
By social platform
Cocoandeve vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Cocoandeve leads on YouTube, while Dae Hair has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Dae Hair at 1.4k, BondiBoost at 628, Cocoandeve at 552 posts. BondiBoost's activity is particularly concentrated on TikTok. On TikTok, BondiBoost and Dae Hair have multiple times more posts than Cocoandeve.
By geographical market
Cocoandeve vs. related brands influencer activity (by country)
Estimated sponsored posts in Cocoandeve's top markets
Dae Hair has the highest estimated sponsored-post volume in United States (3.8k posts, 72.8%), Canada (329 posts, 6.3%), suggesting a North America focus, while BondiBoost has the highest estimated sponsored-post volume in Australia (666 posts, 15.3%), United Kingdom (605 posts, 13.9%). Looking at United States specifically, the split is Dae Hair at 3.8k posts (72.8%), BondiBoost at 2.3k posts (52.4%), Cocoandeve at 709 posts (50%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BondiBoost's Influencer Marketing Strategy
- Dae Hair's Influencer Marketing Strategy
- Owala's Influencer Marketing Strategy
- VELVET CAVIAR's Influencer Marketing Strategy
- Nine West's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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