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Cocoandeve Influencer Marketing Strategy  (2026 Data & Insights)

We analyzed 899 sponsored posts from Cocoandeve across TikTok, Instagram and YouTube over the last 12 months.

See where Cocoandeve invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.

Influencer activity
throughout
the year

Compared to the average month across the year, June was 84.2% more active in terms of posting frequency.

Sponsored posts by month

Last 12 months

Social platforms breakdown

Where Cocoandeve's sponsored collaborations happen, and which content formats they use on each platform.

Sponsored posts by platform

Across all of Cocoandeve's accounts

TikTok754
Instagram126
YouTube19

Content format by platform

Share of all sponsored posts.

Instagram · Reels
13.7%
Instagram · Feed Posts
0.3%
TikTok · Posts
83.9%
YouTube · Long-form
1.4%
YouTube · Shorts
0.7%

We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.

How Cocoandeve's sponsored posts perform

Reach and engagement across all 899 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.

  • 86K

    Average views per post

  • 960

    Median views per post

  • 75.9M

    Total views

  • $1.8M

    Estimated media value

  • 3.7%

    Average engagement rate

These figures may include posts amplified with paid spend, which we can't identify separately.

Top performing posts

Instagram post by @afsaanah for Cocoandeve

[...] my hair off btw. Hair botox ASMR with @cocoandeve — wished I tried these sooner!! x [...]

6M Post views

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@alishaakaurrView on TikTok ↗
TikTok post by @alishaakaurr for Cocoandeve

[...] silky and smooth hair ✨✨ @Coco&Eve #cocoandeve #hairtransformation #hairtutorial [...]

5M Post views

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@yasmindeplidgeView on TikTok ↗
TikTok post by @yasmindeplidge for Cocoandeve

[...] with this face tanner!!!! @Coco&Eve #cocoandevepartner #selftan #glowingskin [...]

3.3M Post views

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See how any brand runs influencer marketing

Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.

Influencer audience size breakdown

The size of creator Cocoandeve works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.

Cocoandeve's influencers by average views per post

Share of the 614 creators in this dataset

<1K
46.9%
1K-5K
23.9%
5K-10K
4.4%
10K-50K
7.5%
50K-100K
3.9%
100K-500K
8.6%
500K+
4.7%

Top influencers Cocoandeve works with

Cocoandeve's highest-reach creator partners over the last 12 months.

RankInfluencerPlatformPostsTotal views
1
@afsaanah
Instagram36.2M
2
@alishaakaurr
TikTok25.9M
3
@afsaanah
TikTok34.8M
4
@yasmindeplidge
TikTok13.3M
5
@claudiasilvaaa__
TikTok13.1M
See all Cocoandeve influencers →

Want creator data programmatically?
Check out our API.

Repeat
partnerships

Whether Cocoandeve works with creators once, or builds an ongoing roster.

Repeat creators make up 13.4% of Cocoandeve's creator network and generate 48.9% of total reach. The charts below show how often those partnerships recur and how much of Cocoandeve's audience reach they account for.

Repeat creators make up 13.4% of Cocoandeve's creator network and generate 48.9% of total reach. The charts below show how often those partnerships recur and how much of Cocoandeve's audience reach they account for.

One-off vs. repeat creators

Share of 627 creators

One-off · 87%
Repeat13%

Months active

Repeat creators only

2 months
72.6%
3 months
19.0%
4+ months
8.3%

Repeat partnerships at a glance

  • 48.9%

    of total reach comes from repeat creators

  • 3

    average posts per repeat creator

  • 5 months

    longest running partnership

Creators Cocoandeve works with repeatedly

Instagram post by @glowbysophs for Cocoandeve

[...] you go through bottles of it🤍 ad @cocoandeve facial micromist is perfect to top up [...]

1.4M Post views

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@kaylavioletteView on Instagram ↗
Instagram post by @kaylaviolette for Cocoandeve

[...] off when you shop my self tanner at cocoandeve.com ✨ @cocoandeve . . . #selftan [...]

2.7M Post views

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TikTok post by @ekd2921 for Cocoandeve

@Coco & Eve #backtan #selftan #selftanningroutine

53.2K Post views

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Cocoandeve's most loyal creators

@glowbysophs
Months active5
Posts5
Total engagement4.1K
@kaylaviolette
Months active4
Posts10
Total engagement35.9K
@ekd2921
Months active4
Posts6
Total engagement1.5K

Geographical breakdown

The markets where Cocoandeve's sponsored creators are based. 94.9% of sponsored posts came from creators based in 5 markets. United States and United Kingdom lead at 49.6% and 34.5%, with the remaining 5.1% spread across a wider range of countries.

Sponsored posts by creator location

Top 10 markets

United States
49.6%
United Kingdom
34.5%
Germany
4.3%
Australia
4.3%
Canada
2.2%
Italy
1.4%
United Arab Emirates
1.4%
Spain
0.7%
Poland
0.7%
Norway
0.7%

Cocoandeve vs. related brands

How Cocoandeve's influencer activity compares with other beauty brands.

Sponsored posts, last 12 months

Cocoandeve vs. related brands

BondiBoost

2.9K posts

1
Dae Hair

1.3K posts

2
Cocoandeve

899 posts

3

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