Cocoandeve Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.4k pieces of influencer content sponsored by Cocoandeve over the last 12 months.

This report breaks down where & how Cocoandeve invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Cocoandeve, see here: Cocoandeve influencers.

Influencer activity throughout the year

Cocoandeve's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Cocoandeve's influencer activity appears to have tapered over the year, from 97 posts in January down to 94 in December. April was the busiest month at 197 posts, 70% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cocoandeve's sponsored influencer collaborations break down by social platform:

• TikTok: 851 posts (60.9%)
• Instagram: 516 posts (36.9%)
• YouTube: 30 posts (2.1%)

TikTok influencer marketing is a clear focus for Cocoandeve.

Here are 3 examples of Cocoandeve's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

afsaanah x Cocoandeve

afsaanah

@afsaanah

19 Jan, 26

6M

121.9k

[...] my hair off btw. Hair botox ASMR with @cocoandeve — wished I tried these sooner!! x [...]

Influencer bio

Your curly sis | 📍 UK • TikTok (320k+) & YouTube: afsaanah (150k+) • Founder of @melacurls • afsaanah@thebloggeragent.co.uk

Collaboration metrics

Post views6.0M

Post EMV $193.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

mallorieworkman x Cocoandeve

mallorieworkman

@mallorieworkman

12 Aug, 25

7.2M

33.1k

[...] ritual you’ll ever try ☀️ @Coco&Eve #cocoandeve #cocoandevepartner #facetime [...]

Influencer bio

the baddie community💋 insta- mallorie.workman 💌amy.gallagher@thedigitalbrandarchitects.com

Collaboration metrics

Post views7.2M

Post EMV $145.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

NicoleRafiee x Cocoandeve

NicoleRafiee

@NicoleRafiee

02 Jun, 26

57.5k

3.2k

If you’ve been stuck in mental review like I described, it could be a sign of OCD. You can better understand your experiences and uncover other possible signs of OCD by taking NOCD’s free quiz: ✧( ͡° ͜ʖ ͡°)✧ ( ͡° ͜ʖ ͡°) i love this stuff! ( ͡° ͜ʖ ͡°)✧ ( ͡° ͜ʖ ͡°)✧ everything i mentioned in this video! SALOMON | CloudBurst Trail Sneakers: Hayden-S Black: Hug Leopard: SOJOS VISION - SJ1248: JIMMY FAIRLY (JIMMYFAIRLY.COM) - The Solara Sunglasses: GROCERISM - Urea Cream 40 Percent For Feet Plus 2% Salicylic Acid: NOYZ | Unmute: SALT & STONE | Santal Vetiver Body Mist 100 Ml: BADGER BALM | Cuticle Care: CYKLAR | Sacred Santal Urea Hand Cream: EXPERIMENT | Softwear: EADEM | Cashmere Peel Gentle AHA + PHA Exfoliating Toner : ISNTREE | Hyaluronic Acid Daily Sun Gel: CIELE | Tint & Protect SPF 50+ Tinted Serum Foundation with SPF 50+ 1.28 Oz: CIELE | Conceal & Protect SPF 50+ Spot Concealer For Dark Spots: HAUS LABS | Color Fuse Longwear Glassy Lip + Cheek Blush: HAUS LABS | Color Fuse Longwear Glassy Lip + Cheek Blush - Glassy Cinnamon: HAUS LABS | Cruelty-Free Concealer Brush: HAUS LABS | Custom Foundation Brush: HAUS LABS | Dual-Ended Multi-Purpose Brush: LUSH | Super Milk Conditioning Hair Primer: COCO & EVE | Clarifying Detox Shampoo: (use code: NICOLERAF for 15% off) CYKLAR | Sacred Santal Sensorial Body Wash: PROPER | Hydration Boost Daily Electrolytes + Trace Minerals - Lemon Lime: MILAMEND - Hormone Balance Supplements & PCOS: Whistle Earrings: KARST - Stone Paper Hardcover Notebook: CYKLAR | Glycolic Acid Exfoliating Body Spray: CÉCRED | Restoring Hair & Edge Drops: Shop more of my favorite products here: watch link: ☞MERCH! stalk me here but not actually ☞Instagram: ☞Twitter: ☞TikTok: ☞Amazon Storefront: ☞Depop: ☞Spotify: ☞business email: nicole@sixteenth.com ☞shop the things used in this video: ☞music used Lovers Rock - TV Girl Buttercup - Jack Stauber

Influencer bio

☞MERCH! https://www.nicolerafiee.com/general-merch ☞business email: nicole@sixteenth.com ☞social media: Instagram: @nicolerafiee Twitter: @nicolerafiee TikTok: @nikkinasty Spotify: @nicolerafiee Depop: @nicolerafiee

Collaboration metrics

Post views57.5k

Post EMV $2.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 41% of partnerships featuring creators averaging <1K views, Cocoandeve's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.1M avg views/post):

valeriavel99 x Cocoandeve

valeriavel99

@valeriavel99

08 Oct, 25

1.1M

11.2k

[...] frizzy to silky soft with @Coco&Eve ✨ #cocoandevepartner #cocoandeve #bondrepair [...]

Influencer bio

🌸👸🏼🪞 The hair content you can’t skip 💌 valvelcollab@gmail.com

Collaboration metrics

Post views1.1M

Post EMV $22.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (8.7k avg views/post):

lotuswhoisthefox x Cocoandeve

lotuswhoisthefox

@lotuswhoisthefox

10 Jun, 26

12.4k

529

👆🏻 Click that link Baddie! @Coco & Eve

Influencer bio

IG:@lotuswhoisthefox Venmo:@lotuswhoisthefox

Collaboration metrics

Post views12.4k

Post EMV $274

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Cocoandeve's repeat partnerships

byemmaleah x Cocoandeve

byemmaleah

@byemmaleah

09 Jun, 26

1.9M

53.7k

[...] detangler brush* @cocoandeve hair turban* @vegamour gro [...]

byemmaleah

@byemmaleah

01 Feb, 26

166.6k

8.8k

[...] @vegamour gro conditioner* @cocoandeve hair turban* @lorealparis [...]

byemmaleah

@byemmaleah

25 Apr, 26

60k

1.2k

[...] ceramide therapy hair mask* @cocoandeve hair turban* @vegamour gro [...]

blueusual x Cocoandeve

blueusual

@blueusual

18 Jul, 26

119k

1.6k

[...] hour serum ischia sunset* @cocoandeve tan boosting sod 50 body [...]

blueusual

@blueusual

08 Jun, 26

22.1k

704

[...] 🫧🧚‍♀️💗💫 products: @cocoandeve like a virgin super [...]

blueusual

@blueusual

22 Sep, 25

6.9k

368

[...] hair oil* @cocoandeve shampoo & conditioner* [...]

glowbysophs x Cocoandeve

glowbysophs

@glowbysophs

21 Jan, 26

1.4M

2.8k

[...] through bottles of it🤍 ad @cocoandeve facial micromist is perfect [...]

glowbysophs

@glowbysophs

09 Sep, 25

131.7k

[...] found the products for it @cocoandeve 👩🏼‍🦰 ad using the new [...]

glowbysophs

@glowbysophs

29 Jun, 26

33.2k

[...] has over me is insane ☀️ ad @cocoandeve antioxidant face tanning [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (14.2%)
• Brazil (4.1%)
• Canada (3.5%)

Here is another example of Cocoandeve collaborating with an influencer in United States.

alishaakaurr x Cocoandeve

alishaakaurr

@alishaakaurr

21 Nov, 25

5M

16.1k

[...] silky and smooth hair ✨✨ @Coco&Eve #cocoandeve #hairtransformation #hairtutorial [...]

Cocoandeve's influencer activity vs. related brands

Cocoandeve overlaps closely with OUAI and Dae Hair in premium haircare and styling routines, where influencers drive demand through before/after results and aesthetic bathroom-shelf content.

Total influencer content

OUAI leads with 5.9k sponsored posts, notably outpacing Dae Hair (4.9k posts) and Cocoandeve (1.4k posts). Across all three brands, the average volume is 4.1k posts, indicating mature, scaled influencer programs. OUAI and Dae Hair have more than three times as many total posts as Cocoandeve.

By social platform

Among these brands, OUAI leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with OUAI at 4.4k, Dae Hair at 3.7k, Cocoandeve at 851 posts. OUAI's activity is particularly concentrated on TikTok. On TikTok, OUAI and Dae Hair each have more than four times as many posts as Cocoandeve.

By geographical market

Dae Hair leads in United States with 3.7k posts (76.2%), while OUAI has the highest estimated sponsored-post volume in United Kingdom (521 posts, 8.8%), Canada (237 posts, 4%), while Cocoandeve leads in Brazil with 57 posts (4.1%). Looking at United States specifically, the split is Dae Hair at 3.7k posts (76.2%), OUAI at 3.3k posts (55.8%), Cocoandeve at 692 posts (49.5%).