Cocoandeve Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.3k pieces of influencer content sponsored by Cocoandeve over the last 12 months.
This report breaks down where & how Cocoandeve invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Cocoandeve, see here: Cocoandeve influencers.
Influencer activity throughout the year
Cocoandeve's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Cocoandeve's influencer activity by month
Number of sponsored posts
Cocoandeve's influencer output appears relatively consistent throughout the year, averaging about 107 sponsored posts per month. June recorded the highest volume at 156 posts (46% above average), while February was the quietest at 72 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cocoandeve's sponsored influencer collaborations break down by social platform:
- TikTok: 789 posts (60.6%)
- Instagram: 512 posts (39.4%)
Cocoandeve's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Cocoandeve.
Here are 2 examples of Cocoandeve's recent sponsored collaborations (one each for Instagram, TikTok).
afsaanah x Cocoandeve
![Instagram post by @afsaanah for Cocoandeve. Caption reads: [...] my hair off btw. Hair botox ASMR with....](https://images.od.modash.io/e2583617ae787a52c12106248d460da1a1073cc5)
Influencer bio
Your curly sis 🇮🇳 | 📍 UK • TikTok (320k+) & YouTube: afsaanah (140k+) • Founder of @melacurls • enquiries@afsaanah.com | self-managed
Collaboration metrics
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mallorieworkman x Cocoandeve
![TikTok post by @mallorieworkman for Cocoandeve. Caption reads: [...] ritual you’ll ever try ☀️ @Coco&Eve....](https://images.od.modash.io/d4d6deb841694b88a9d8bb6dc0236686252bab86)
Influencer bio
the baddie community insta- mallorie.workman 💌mallorie@select.co
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.1%
- Carousels: 2.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Cocoandeve are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Cocoandeve's influencers average views (TikTok)
Based on each influencer's average views per post
Cocoandeve's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.0M avg views/post):
valeriavel99 x Cocoandeve
![TikTok post by @valeriavel99 for Cocoandeve. Caption reads: [...] frizzy to silky soft with @Coco&Eve ✨....](https://images.od.modash.io/df8fc82191ab48e8235a5afe0fc4c16084a4dab6)
Influencer bio
🌸👸🏼🪞 The hair content you can’t skip 💌 valvelcollab@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
thenextpaige08 x Cocoandeve
Influencer bio
i'm so glad you're here 🤎 31 | pregnant with baby #1 | peds er nurse 💌 paigemacbrands@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Cocoandeve's repeat partnerships
Out of 822 unique influencers in our dataset, 38 of them (5%) posted content for Cocoandeve in 3 or more separate calendar months. The most consistent partner is @byemmaleah, who has collaborated across 8 months with 13 total posts.
Here are 3 examples of Cocoandeve's repeat influencer partnerships, with links to the sponsored content.
byemmaleah x Cocoandeve
![Instagram post by @byemmaleah for Cocoandeve. Caption reads: [...] @vegamour gro conditioner* @cocoandeve hair....](https://images.od.modash.io/abbba7cd91799460282c0a58764314756248720c)
![Instagram post by @byemmaleah for Cocoandeve. Caption reads: [...] ceramide therapy hair mask* @cocoandeve hair....](https://images.od.modash.io/aef81ddb21a0290171491a2aa4a47ac9e1544289)
![Instagram post by @byemmaleah for Cocoandeve. Caption reads: [...] @patchology rose eye gels* @cocoandeve....](https://images.od.modash.io/0e7ebdbfcb2dcf73035fe4b1aa043ad3648d63ed)
blueusual x Cocoandeve
![Instagram post by @blueusual for Cocoandeve. Caption reads: [...] @yslbeauty libre perfume* @cocoandeve....](https://images.od.modash.io/f905006942ba9a0cc7e478f2165fb9bbfe13d365)
![Instagram post by @blueusual for Cocoandeve. Caption reads: [...] hair oil* @cocoandeve shampoo & conditioner*....](https://images.od.modash.io/540c24644c60321ee27180de30982d6cd4e1adaf)
![Instagram post by @blueusual for Cocoandeve. Caption reads: [...] @b_theagency @livingproofuk @cocoandeve....](https://images.od.modash.io/8715807f3fbeef1daccf64f6041857a237ffcdb2)
baileyheitzmann x Cocoandeve
![TikTok post by @baileyheitzmann for Cocoandeve. Caption reads: [...] to 40% off sitewide now at cocoandeve.com....](https://images.od.modash.io/64b453e894edde2e31879d3298a17c632a1e7638)
![TikTok post by @baileyheitzmann for Cocoandeve. Caption reads: [...] new Bond Therapy ✨ #cocoandeve....](https://images.od.modash.io/fb3b3649ba5d82cf111468458deb2cccc979bac1)
![TikTok post by @baileyheitzmann for Cocoandeve. Caption reads: [...] #glowingskin #cocoandevepartner.](https://images.od.modash.io/64d5ea55a138a845aa1d678175af42fafbf77f0d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Cocoandeve had the most influencer activity. 46.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (15.3%)
- Brazil (4.4%)
- Canada (4.2%)
Cocoandeve's influencer activity by market
Here is another example of Cocoandeve collaborating with an influencer in United States.
alishaakaurr x Cocoandeve
![TikTok post by @alishaakaurr for Cocoandeve. Caption reads: [...] silky and smooth hair ✨✨ @Coco&Eve....](https://images.od.modash.io/218b1477127ec77cc2d374af9d6b3529c28ded3c)
Cocoandeve's influencer activity vs. related brands
Cocoandeve overlaps heavily with BondiBoost and Dae Hair in the social-first haircare space, where before/after results, styling routines, and creator tutorials are central to conversion.
Total influencer content
Cocoandeve vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BondiBoost leads with 6.1k sponsored posts, notably outpacing Dae Hair (4.8k posts) and Cocoandeve (1.3k posts). Across all three brands, the average volume is 4.1k posts, indicating mature, scaled influencer programs. BondiBoost and Dae Hair each have several times more total posts than Cocoandeve.
By social platform
Cocoandeve vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Dae Hair leads on Instagram and YouTube and BondiBoost leads on TikTok. The gap is most notable on TikTok, with BondiBoost at 5.5k, Dae Hair at 3.6k, Cocoandeve at 789 posts. BondiBoost's activity is particularly concentrated on TikTok. On TikTok, BondiBoost and Dae Hair have several times more posts than Cocoandeve.
By geographical market
Cocoandeve vs. related brands influencer activity (by country)
Estimated sponsored posts in Cocoandeve's top markets
Dae Hair has the highest estimated sponsored-post volume in United States (3.6k posts, 73.6%), Canada (194 posts, 4%), suggesting a North America focus, while BondiBoost has the highest estimated sponsored-post volume in Australia (727 posts, 11.9%), United Kingdom (697 posts, 11.4%), while Cocoandeve leads in Brazil with 57 posts (4.4%). Looking at United States specifically, the split is Dae Hair at 3.6k posts (73.6%), BondiBoost at 3.5k posts (57.8%), Cocoandeve at 610 posts (46.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BondiBoost's Influencer Marketing Strategy
- Dae Hair's Influencer Marketing Strategy
- Owala's Influencer Marketing Strategy
- VELVET CAVIAR's Influencer Marketing Strategy
- Nine West's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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