Cocoandeve Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.5k pieces of influencer content sponsored by Cocoandeve over the last 12 months.

This report breaks down where & how Cocoandeve invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Cocoandeve, see here: Cocoandeve influencers.

Influencer activity throughout the year

Cocoandeve's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Cocoandeve's influencer output appears relatively consistent throughout the year, averaging about 124 sponsored posts per month. June recorded the highest volume at 162 posts (31% above average), while February was the quietest at 53 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cocoandeve's sponsored influencer collaborations break down by social platform:

• TikTok: 803 posts (53.5%)
• Instagram: 571 posts (38.1%)
• YouTube: 126 posts (8.4%)

TikTok influencer marketing is a clear focus for Cocoandeve.

Here are 3 examples of Cocoandeve's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

afsaanah x Cocoandeve

afsaanah

@afsaanah

19 Jan, 26

5.4M

74.3k

[...] my hair off btw. Hair botox ASMR with @cocoandeve — wished I tried these sooner!! x [...]

Influencer bio

Your curly sis 🇮🇳 | 📍 UK • TikTok (320k+) & YouTube: afsaanah (140k+) • Founder of @melacurls • enquiries@afsaanah.com | self-managed

Collaboration metrics

Post views5.4M

Post EMV $169.5k

More influencer data

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mallorieworkman x Cocoandeve

mallorieworkman

@mallorieworkman

12 Aug, 25

7.2M

33.1k

[...] ritual you’ll ever try ☀️ @Coco&Eve #cocoandeve #cocoandevepartner #facetime [...]

Influencer bio

the baddie community insta- mallorie.workman 💌mallorie@select.co

Collaboration metrics

Post views7.2M

Post EMV $145.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Laura_Ruth8 x Cocoandeve

Laura_Ruth8

@Laura_Ruth8

07 Apr, 25

60k

811

[...] 🥥🌴 Use code LAURAPP15 for 15% off at cocoandeve.com - FACE THEORY* 💙🧴 Use code [...]

Influencer bio

✨ Beauty | Home | Self-Care | Thrifting | Romanticising Life ✨ Hi, I’m Laura—a British beauty & lifestyle creator passionate about elevating the everyday. On this channel, you’ll find beauty reviews, skincare favourites, K-beauty must-haves, home decor inspiration, thrifting finds, new build transformations, cleaning motivation, and cozy self-care rituals—all with a touch of romanticised living. Subscribe to join me in making everyday moments feel a little more beautiful. 🤍 📍 Follow me on Instagram, TikTok & Pinterest for more! ⬇️ 💌 Find my favourite beauty discounts & codes below! ✨

Collaboration metrics

Post views60.0k

Post EMV $1.9k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

Cocoandeve's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.4M avg views/post):

by.loren x Cocoandeve

by.loren

@by.loren

22 Nov, 25

524.2k

1k

[...] my new fav curl detox duo ✨ @Coco&Eve #cocoandevepartner #hairtok #healthyhair [...]

Influencer bio

🇬🇧 IG: Loren_hodgson 📧: collablrh@gmail.com

Collaboration metrics

Post views524.2k

Post EMV $10.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (8.5k avg views/post):

greta.cos x Cocoandeve

greta.cos

@greta.cos

06 Aug, 25

14.6k

173

[...] hair is feeling soooo soft! #gifted #cocoandeve #hairmask #hairtok #hairstyle [...]

Influencer bio

Beauty, with receipts ✅ You can find me in my bathroom ✨ 💌greta.costioli@gmail.com 🇬🇧London, UK

Collaboration metrics

Post views14.6k

Post EMV $301

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Cocoandeve's repeat partnerships

blueusual x Cocoandeve

blueusual

@blueusual

15 May, 25

29.3k

705

[...] @yslbeauty libre perfume* @cocoandeve shimmer body oil* [...]

blueusual

@blueusual

22 Sep, 25

6.9k

368

[...] hair oil* @cocoandeve shampoo & conditioner* [...]

blueusual

@blueusual

20 Aug, 25

3.2k

207

[...] @b_theagency @livingproofuk @cocoandeve @theperfumeshop [...]

glowbysophs x Cocoandeve

glowbysophs

@glowbysophs

21 Jan, 26

676.5k

1.6k

[...] through bottles of it🤍 ad @cocoandeve facial micromist is perfect [...]

glowbysophs

@glowbysophs

09 Sep, 25

131.7k

[...] found the products for it @cocoandeve 👩🏼‍🦰 ad using the new [...]

glowbysophs

@glowbysophs

25 Mar, 25

40.7k

846

my glowy tan routine 🎀 @cocoandeve using the brand new sunny [...]

byemmaleah x Cocoandeve

byemmaleah

@byemmaleah

17 Apr, 25

297.3k

18.3k

[...] concentrate conditioner* @cocoandeve hair turban* @tangleteezer [...]

byemmaleah

@byemmaleah

01 Feb, 26

119.6k

6.2k

[...] @vegamour gro conditioner* @cocoandeve hair turban* @lorealparis [...]

byemmaleah

@byemmaleah

03 Nov, 25

46.2k

2.1k

[...] @patchology rose eye gels* @cocoandeve resurfacing body gel scrub* [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (14%)
• Brazil (4.6%)
• Canada (4.4%)

Here is another example of Cocoandeve collaborating with an influencer in United States.

alishaakaurr x Cocoandeve

alishaakaurr

@alishaakaurr

21 Nov, 25

5M

16.1k

[...] silky and smooth hair ✨✨ @Coco&Eve #cocoandeve #hairtransformation #hairtutorial [...]

Cocoandeve's influencer activity vs. related brands

Coco & Eve sits in the haircare space with a results-focused, viral-friendly product mix. OLAPLEX and BondiBoost are strong competitors for the same beauty shoppers and are frequent reference points in influencer hair transformation content.

Total influencer content

OLAPLEX leads with 9.4k sponsored posts, marginally ahead of BondiBoost (8.3k posts) and Cocoandeve (1.5k posts). Across all three brands, the average volume is 6.4k posts, indicating mature, scaled influencer programs. OLAPLEX and BondiBoost each have several times more total posts than Cocoandeve.

By social platform

Cocoandeve leads on YouTube, while OLAPLEX has the most activity on Instagram and BondiBoost has the most activity on TikTok. The gap is most notable on Instagram, with OLAPLEX at 5.2k, BondiBoost at 728, Cocoandeve at 571 posts. BondiBoost's activity is particularly concentrated on TikTok. On TikTok, BondiBoost and OLAPLEX each have several times more posts than Cocoandeve.

By geographical market

BondiBoost has the highest estimated sponsored-post volume in United States (5.1k posts, 61.4%), Australia (1k posts, 12.4%), United Kingdom (868 posts, 10.5%), while OLAPLEX leads in India with 660 posts (7%), while Cocoandeve leads in Brazil with 69 posts (4.6%). Looking at United States specifically, the split is BondiBoost at 5.1k posts (61.4%), OLAPLEX at 4.5k posts (47.2%), Cocoandeve at 728 posts (48.5%).