Varsity Spirit Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 372 pieces of influencer content sponsored by Varsity Spirit over the last 12 months.
This report breaks down where & how Varsity Spirit invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Varsity Spirit, see here: Varsity Spirit influencers.
Influencer activity throughout the year
Varsity Spirit's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Varsity Spirit's influencer activity by month
Number of sponsored posts
Varsity Spirit's influencer activity appears to have tapered over the year, from 73 posts in January down to 19 in December. January was the busiest month at 73 posts, 143% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Varsity Spirit's sponsored influencer collaborations break down by social platform:
- Instagram: 189 posts (50.8%)
- TikTok: 183 posts (49.2%)
Varsity Spirit's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Varsity Spirit.
Here are 2 examples of Varsity Spirit's recent sponsored collaborations (one each for Instagram, TikTok).
cyclonedanceteam x Varsity Spirit
Influencer bio
The Official Instagram of the Iowa State Dance Team! 🇺🇸2022 ICU World Pom Champions 🏆5X National Pom Champions 🖤Grand National Pom Champions 2025
Collaboration metrics
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johnsonnbaileyy x Varsity Spirit
![TikTok post by @johnsonnbaileyy for Varsity Spirit. Caption reads: [...] stuff into my new bag!! thank you @Varsity....](https://images.od.modash.io/1f740fe1ed692db99f5aea16feedd67b2787e6c9)
Influencer bio
Proverbs 3:5-6 UWG CHEER🐺 all socials @johnsonnbaileyy
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 83.1%
- Posts: 16.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Varsity Spirit are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Varsity Spirit's influencers average views (Instagram)
Based on each influencer's average views per post
With 44.4% of partnerships featuring creators averaging 50K-100K views, Varsity Spirit's strategy suggests cost-efficiency and engagement-focused partnerships. Notably, there appears to be minimal activity in the <1K segment.
Varsity Spirit's repeat partnerships
Out of 239 unique influencers in our dataset, 2 of them (1%) posted content for Varsity Spirit in 3 or more separate calendar months. The most consistent partner is @udadance, who has collaborated across 8 months with 17 total posts. @udadance alone accounts for 5% of all tracked sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Varsity Spirit had the most influencer activity. 91% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (1.8%)
- Brazil (1.7%)
- Mexico (1.1%)
Varsity Spirit's influencer activity by market
Here is another example of Varsity Spirit collaborating with an influencer in United States.
varsityperformingarts x Varsity Spirit
Varsity Spirit's influencer activity vs. related brands
Varsity Spirit operates in performance/athletics culture and team-community marketing, where TOGETHXR and Venum also compete for sports audiences via athlete and creator partnerships. All three rely on high-energy content tied to training, competition, and fandom.
Total influencer content
Varsity Spirit vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
TOGETHXR leads with 890 sponsored posts, significantly outpacing Venum (678 posts) and Varsity Spirit (372 posts). Across all three brands, the average volume is 647 posts, suggesting moderate but consistent investment.
By social platform
Varsity Spirit vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, TOGETHXR leads on Instagram and Venum leads on TikTok and YouTube. The gap is most notable on Instagram, with TOGETHXR at 774, Venum at 419, Varsity Spirit at 189 posts. TOGETHXR's activity is particularly concentrated on Instagram. Instagram posting volume is much higher for TOGETHXR than for Varsity Spirit and Venum.
By geographical market
Varsity Spirit vs. related brands influencer activity (by country)
Estimated sponsored posts in Varsity Spirit's top markets
TOGETHXR has the highest estimated sponsored-post volume in United States (745 posts, 83.7%), Canada (30 posts, 3.4%), suggesting a North America focus, while Venum has the highest estimated sponsored-post volume in Brazil (134 posts, 19.7%), France (77 posts, 11.3%), while Varsity Spirit leads in United Kingdom with 7 posts (1.8%). Looking at United States specifically, the split is TOGETHXR at 745 posts (83.7%), Varsity Spirit at 339 posts (91%), Venum at 202 posts (29.8%). Varsity Spirit's strength in United Kingdom may indicate a home-market focus, while Venum shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- TOGETHXR's Influencer Marketing Strategy
- Venum's Influencer Marketing Strategy
- ALDO Shoes's Influencer Marketing Strategy
- Adanola's Influencer Marketing Strategy
- Monos's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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