Varsity Spirit Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.1k pieces of influencer content sponsored by Varsity Spirit over the last 12 months.

This report breaks down where & how Varsity Spirit invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Varsity Spirit, see here: Varsity Spirit influencers.

Influencer activity throughout the year

Varsity Spirit's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Varsity Spirit's influencer activity appears to have tapered over the year, from 330 posts in January down to 170 in December. January was the busiest month at 330 posts, 91% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Varsity Spirit's sponsored influencer collaborations break down by social platform:

• Instagram: 1.9k posts (90.7%)
• TikTok: 193 posts (9.3%)
• YouTube: 1 posts (0%)

Instagram influencer marketing is a clear focus for Varsity Spirit.

Here are 3 examples of Varsity Spirit's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

vasf_updates x Varsity Spirit

vasf_updates

@vasf_updates

20 Oct, 25

159.2k

5k

Expanding our partnership with @usa_cheer. 👏 Top-tier athletes need a uniform that stands out, just like they do!

Influencer bio

The Official Instagram of Varsity All Star Fashion. View the 2024 Design Book - Link below!✨ #TeamVarsity

Collaboration metrics

Post views159.2k

Post EMV $5.3k

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gianina x Varsity Spirit

gianina

@gianina

06 May, 25

207.2k

4.6k

take me back already!! 💛✨ @ShopVarsityOfficial #VARSITYpartner

Influencer bio

i do it all...

Collaboration metrics

Post views207.2k

Post EMV $4.4k

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dashponn x Varsity Spirit

dashponn

@dashponn

30 Nov, 25

10.5k

443

- подписывайся на канал Эли в телеграм 💛 Всем привет! Меня зовут Даша Пономарева (дашпон), и в этом выпуске мы рассмотрим, что изменилось в поп-культуре с приходом Трампа, обсудим, почему эра бодипозитива закончилась на примере таких звезд как Ариана Гранде, Лили Коллинз и Алекса Деми («Эйфория»), узнаем, почему образы Доджа Кэт и Росалии стали более консервативными, а также изучим феномен популярности мормонов, традвайфс, чирлидерш и кантри исполнителей. СПАСИБО ЗА ПРОСМОТР! ГДЕ МЕНЯ МОЖНО НАЙТИ: VK: Telegram: Реклама, сотрудничество: dashponn@mediar.pro 00:00 — знакомство 01:22 — почему зумеры консервативнее бумеров? 02:05 — что случилось со звездами? ариана гранде, дженна ортега и алекса деми 11:10 — грудь как у балерины — еще один пугающий тренд от республиканцев 12:18 — как традвайфы и тихая роскошь связаны с трампом 15:19 — mar a lago face или почему республиканки выглядят отталкивающе 16:10 — ренессанс жанра кантри 17:49 — как Доджа Кэт стала консервативной 21:21 — как Росалия вернулась к традиционным европейским истокам 24:00 — зачем Тейлор Свифт сделала героиню шекспира консервативной 26:25 — как новая песня Тейлор Свифт стала гимном Трампа 27:02 — почему Рэй считают новой консервативной Эми Уайнхаус? 29:16 — мормоны, чирлидерши и техасские жены: как республиканцы повлияли на кино Литература: Republican style is back: bare legs, short skirts, blondes, heels // Times. - 2025. #дашпон #мода #скандалы #звезды #слухи #сплетни #преступления #история #криминал #тренды #блог #культура #любовь #ретро #новости #искусство #Голливуд #подкаст #знаменитости #психология #отношения #кино #блогер #женственность #женщины #феминизм #психолог #рекомендации #fyp #трукрайм #тру_крайм #попкультура #дорамы #кдрамы #кпоп #сериалы #зумер #зумеры #типичныйзумер #миллениалы #миллениал #триллер #BTS #историякино #литература #тамблер #ностальгия #нулевые #2000 #тренд #селебрити #попзвезды #шоубизнес #психотерапия #саморазвитие #эмоции #отношенияонлайн #киноиндустрия #режиссеры #фильмы #сериальчики #стриминг #ретровайб #артхаус #современноеискусство #театр #поэзия #писатели #философия #драмы #триллеры #ужасы #комедия #ромком #айдолы #кейпоп #кейдрама #поколениеZ #феминистка #тиктоктренды #reels #shorts #подкасты #интервью #винтаж #блогинг #Трамп #ДональдТрамп #республиканцы #Америка #США #ТейлорСвифт #СидниСуини #ДоджаКэт #Розалия #АрианаГранде #Рэй #мормоны #DallasCowboys #чирлидерши #МорганУоллен #MAGA #АлексаДеми #ЛилиКоллинз

Influencer bio

Реклама и сотрудничество: dashponn@mediar.pro Даша Пономарева. Дипломированный искусствовед. Рассказываю о культуре, истории и искусстве легко и весело 💋🥂

Collaboration metrics

Post views10.5k

Post EMV $360

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 46.4% of partnerships featuring creators averaging 10K-50K views, Varsity Spirit's strategy suggests cost-efficiency and engagement-focused partnerships. Notably, there appears to be minimal activity in the <1K segment.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (68.8k avg views/post):

ukdanceteam x Varsity Spirit

ukdanceteam

@ukdanceteam

23 Jan, 26

22.4k

932

Making a comeback to the D1A pom category could only be possible with @varsityfashions ✨ We couldn’t be more in love with our new unis🤩 #VarsityReveal #VarsityStyle Shoutout to assistant coach and Varsity Fashion Rep: @emmarupardtravis 💙 Pom choreographer: @tayshupe @vrocspirit 🤍 #UKDT #UniversityofKentucky #UDANationals

Influencer bio

Official IG of the University of Kentucky Dance Team✨3rd in the Nation in GameDay at UDA. Head Coach-Janet Brock

Collaboration metrics

Post views22.4k

Post EMV $764

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And here is another example with a smaller creator on Instagram (8.9k avg views/post):

jamfestevents x Varsity Spirit

jamfestevents

@jamfestevents

01 May, 25

337

Good luck to our PAID bid winners making the climb & representing #JAMfest & #TeamVarsity at The Dance Summit! 🏔️💚 → Blue Rose Dance Studio - Lilies → Dance Dynamics - Youth Elite Large Pom → Energizers - Lucky Penny → Project N Dance Center - Pressure → Rainbow Dance Academy - Senior Variety → The Source Dance Lab - JV Teq. - Crash Landing

Influencer bio

The Official Instagram of JAMfest + The MAJORS!

Collaboration metrics

Post likes337

Post EMV $34

More influencer data

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Varsity Spirit's repeat partnerships

ncacheer x Varsity Spirit

ncacheer

@ncacheer

19 Oct, 25

69.5k

1.8k

Thank you @ezflex_mats for sponsoring mats for our material filming — we couldn’t do it without you! 🎥 #SponsorSpotlight

ncacheer

@ncacheer

26 Aug, 25

64.1k

1.2k

Take an inside look at all the action from Partner & Group Stunt at NCA College Camps across the nation this summer!! 🎉 Head to #VarsityTV to watch all the incredible routines from every camp stop this summer!

ncacheer

@ncacheer

11 Apr, 25

36.8k

Congratulations to these medalists! 🏅 #NCAnationals Presented by @shopvarsityofficial

ryancea x Varsity Spirit

ryancea

@ryancea

09 Jun, 25

105k

10.2k

look good, flip good 🤸🩷 with help from @ShopVarsityOfficial !! #VARISTYpartner #varsity

ryancea

@ryancea

24 Apr, 25

101.4k

11.4k

NEW @Varsity Spirit spring try-on haul!!💛🩷 [...]

ryancea

@ryancea

30 Jul, 25

61.3k

4.7k

@varsityspiritshop never fails!! go check [...]

cheertheory x Varsity Spirit

cheertheory

@cheertheory

30 May, 25

3.2k

MACS Cheer - The 24-25 Season’s Most Successful Single-Location Program⁣ ⁣ 📈66 98+ Final Event Scores⁣ 🌎World Champions⁣ 🏔️10 Summit Medals⁣ 💥4 Undefeated Teams⁣ 🏆Highest final event score of the season (x2!)⁣ 📣6 ranking teams on The League by @varsityallstar Leaderboard⁣ 🌐Swipe to see the highlights + their 25-26 teams⁣ ⁣ We break down their incredible season linked in our bio ➡️⁣ ⁣ #CTPartner #Ad

cheertheory

@cheertheory

21 Mar, 25

2.3k

📣The final Super Nationals event of the season is here.⁣ ⁣ ✅9 League 6 teams will take on USA Super Nationals 2025 for up to 700 points for The League by @VarsityAllStar⁣ ⁣ 👀See where each team stands - linked in our bio ➡️ ⁣ ⁣ #CTPartner #Ad

cheertheory

@cheertheory

22 Apr, 25

2.3k

🏆MACS Senior Starz and Cheer Extreme Senior Elite have won The League 6 by Varsity All Star Coed and All Girl Conferences for the 2024-2025 season⁣ ⁣ 📣It was a race to the finish and these two teams rose to the top in spectacular fashion ⁣ ⁣ ➡️Swipe to see all 10 winners and the full breakdown linked in our bio

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (2.9%)
• Brazil (2.8%)
• Canada (1.5%)

Here is another example of Varsity Spirit collaborating with an influencer in United States.

cheersportcorp x Varsity Spirit

cheersportcorp

@cheersportcorp

05 Sep, 25

117.1k

2.7k

IT’S HERE! The #FridayNightLive teams revealed 👏 We have an amazing line up this year and can’t wait to see the impact these teams make for @stjude! To donate on behalf of the FNL teams, visit the 🔗 in bio!

Varsity Spirit's influencer activity vs. related brands

Varsity Spirit sits within organized sports culture, apparel, and community-driven athletic participation. TOGETHXR and Nike overlap in sports storytelling and athlete/creator partnerships, making them relevant influencer benchmarks for reaching youth and sports audiences.

Total influencer content

Nike leads with 9.6k sponsored posts, significantly outpacing TOGETHXR (2.6k posts) and Varsity Spirit (2.1k posts). Across all three brands, the average volume is 4.8k posts, indicating mature, scaled influencer programs. Nike has multiple times more total posts than Varsity Spirit and TOGETHXR.

By social platform

Among these brands, Nike leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Nike at 7.3k, TOGETHXR at 2.5k, Varsity Spirit at 1.9k posts. Varsity Spirit's activity is particularly concentrated on Instagram. On Instagram, TikTok, and YouTube, Nike has multiple times more posts than Varsity Spirit and TOGETHXR.

By geographical market

TOGETHXR has the highest estimated sponsored-post volume in United States (2.1k posts, 80.4%), Brazil (87 posts, 3.3%), United Kingdom (71 posts, 2.7%). Looking at United States specifically, the split is TOGETHXR at 2.1k posts (80.4%), Varsity Spirit at 1.8k posts (84.8%).