Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Varsity Spirit Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 39 sponsored posts from Varsity Spirit across Instagram and TikTok over the last 12 months.
See where Varsity Spirit invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, August was 146.2% more active in terms of posting frequency.
Social platforms breakdown
Where Varsity Spirit's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Varsity Spirit's accounts
Instagram29
TikTok10
Content format by platform
Share of all sponsored posts.
Instagram · Reels
51.3%
Instagram · Feed Posts
23.1%
TikTok · Posts
25.6%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
51.3%
Instagram · Feed Posts
23.1%
TikTok · Posts
25.6%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Varsity Spirit's sponsored posts perform
Reach and engagement across all 39 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
57.3K
Average views per post
31.8K
Median views per post
1.7M
Total views
$57.3K
Estimated media value
3.8%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@varsityallstarView on Instagram ↗
Honored to join @VarsitySpirit as an official Varsity Athlete & Lead [...]
517.8K Post views
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@varsityallstar_danceView on Instagram ↗
Details customized to tell the story of The World Games champions. 🥇 @usa_cheer x [...]
115.1K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@ucaupdatesView on Instagram ↗
#Gatorade_Partner - Elite talent calls for elite hydration! 👏
99K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Varsity Spirit works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Varsity Spirit's influencers by average views per post
Share of the 19 creators in this dataset
<1K
No data
1K-5K
15.8%
5K-10K
5.3%
10K-50K
57.9%
50K-100K
15.8%
100K-500K
5.3%
500K+
No data
Top influencers Varsity Spirit works with
Varsity Spirit's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@varsityallstarInstagram2632.5K
2
@udadanceInstagram4213.6K
3
@varsityallstar_danceInstagram2179.1K
4
@ucaupdatesInstagram5176.7K
5
@ezflex_matsInstagram2112K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Varsity Spirit works with creators once, or builds an ongoing roster.
Repeat creators make up 37.5% of Varsity Spirit's creator network and generate 89.0% of total reach.
Repeat creators make up 37.5% of Varsity Spirit's creator network and generate 89.0% of total reach.
Creators Varsity Spirit works with repeatedly
@ucaupdatesView on Instagram ↗
#Gatorade_Partner - Elite talent calls for elite hydration! 👏
99K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@udadanceView on Instagram ↗
Powering every performance at the National School Spirit Championships 🏆 [...]
98.9K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@just.avesx3View on TikTok ↗
[...] STAY TUNED FOR MORE FUN VIDEOS🥳 @varsityspiritshop @Varsity Spirit #varsity [...]
63.9K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
Varsity Spirit's most loyal creators
@ucaupdates
Months active4
Posts5
Total engagement5.5K
@udadance
Months active3
Posts4
Total engagement8K
@just.avesx3
Months active2
Posts3
Total engagement12.3K
Geographical breakdown
The markets where Varsity Spirit's sponsored creators are based. 100.0% of sponsored posts came from creators based in one market. United States leads at 100.0%.
Sponsored posts by creator location
Top 1 markets
United States
100.0%
Varsity Spirit vs. related brands
How Varsity Spirit's influencer activity compares with other sports brands.
Sponsored posts, last 12 months
Varsity Spirit vs. related brands
164 posts
80 posts
39 posts
Frequently asked questions
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