Varsity Spirit Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.5k pieces of influencer content sponsored by Varsity Spirit over the last 12 months.
This report breaks down where & how Varsity Spirit invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Varsity Spirit, see here: Varsity Spirit influencers.
Influencer activity throughout the year
Varsity Spirit's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Varsity Spirit's influencer activity by month
Number of sponsored posts
Varsity Spirit's influencer activity appears to have tapered over the year, from 254 posts in January down to 104 in December. February was the busiest month at 327 posts, 162% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Varsity Spirit's sponsored influencer collaborations break down by social platform:
- Instagram: 1.3k posts (85.9%)
- TikTok: 212 posts (14.1%)
Varsity Spirit's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Varsity Spirit.
Here are 2 examples of Varsity Spirit's recent sponsored collaborations (one each for Instagram, TikTok).
varsityallstar x Varsity Spirit
Influencer bio
The Official Instagram of Varsity All Star. @vasf_updates @varsityallstar_dance @cheersportcorp @jamfestevents @theusfinals
Collaboration metrics
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johnsonnbaileyy x Varsity Spirit
![TikTok post by @johnsonnbaileyy for Varsity Spirit. Caption reads: [...] stuff into my new bag!! thank you @Varsity....](https://images.od.modash.io/1f740fe1ed692db99f5aea16feedd67b2787e6c9)
Influencer bio
God>everything UWG CHEER🐺 all socials @johnsonnbaileyy
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 62.2%
- Posts: 37.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Varsity Spirit are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Varsity Spirit's influencers average views (Instagram)
Based on each influencer's average views per post
Varsity Spirit's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (120.0k avg views/post, 12.5k followers):
thebananaband x Varsity Spirit
Influencer bio
Official Instagram account for the one and only NBA Memphis Grizzlies Grizz Girls. Memphis’ Sweethearts 💎
Collaboration metrics
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And here is another example with a smaller creator on Instagram (5.7k avg views/post, 101.0k followers):
grizzgirls x Varsity Spirit
![Instagram post by @grizzgirls for Varsity Spirit. Caption reads: [...] outfit of the game 🖤✨ Presented by....](https://images.od.modash.io/eb60fc801dddc4afabe9e003edfb01676cb2445c)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Varsity Spirit's repeat partnerships
Out of 493 unique influencers in our dataset, 12 of them (2%) posted content for Varsity Spirit in 3 or more separate calendar months. The most consistent partner is @udadance, who has collaborated across 13 months with 132 total posts. @udadance alone accounts for 9% of all tracked sponsored content.
Here are 3 examples of Varsity Spirit's repeat influencer partnerships, with links to the sponsored content.
udadance x Varsity Spirit
ucaupdates x Varsity Spirit
ncacheer x Varsity Spirit
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Varsity Spirit had the most influencer activity. 86.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (3.2%)
- Brazil (2.5%)
- Sweden (1.6%)
Varsity Spirit's influencer activity by market
Here is another example of Varsity Spirit collaborating with an influencer in United States.
vasf_updates x Varsity Spirit
Varsity Spirit's influencer activity vs. related brands
Varsity Spirit operates in sports and team culture, and TOGETHXR and Reebok are relevant competitors for how sports-focused brands engage athletes and communities through partnerships and creator-led storytelling.
Total influencer content
Varsity Spirit vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Reebok leads with 8k sponsored posts, significantly outpacing TOGETHXR (2k posts) and Varsity Spirit (1.5k posts). Across all three brands, the average volume is 3.8k posts, indicating mature, scaled influencer programs. Reebok has multiple times more total posts than Varsity Spirit and TOGETHXR.
By social platform
Varsity Spirit vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Reebok leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Reebok at 6.3k, TOGETHXR at 1.9k, Varsity Spirit at 1.3k posts. Varsity Spirit's activity is particularly concentrated on Instagram. On Instagram and TikTok, Reebok has multiple times more posts than Varsity Spirit and TOGETHXR.
By geographical market
Varsity Spirit vs. related brands influencer activity (by country)
Estimated sponsored posts in Varsity Spirit's top markets
Reebok has the highest estimated sponsored-post volume in United States (2.7k posts, 33.8%), Japan (676 posts, 8.5%), India (470 posts, 5.9%), suggesting a Asia focus, while TOGETHXR has the highest estimated sponsored-post volume in United Kingdom (63 posts, 3.1%), Canada (57 posts, 2.8%), while Varsity Spirit leads in Brazil with 38 posts (2.5%). Looking at United States specifically, the split is Reebok at 2.7k posts (33.8%), TOGETHXR at 1.6k posts (80.3%), Varsity Spirit at 1.3k posts (86.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- TOGETHXR's Influencer Marketing Strategy
- Reebok's Influencer Marketing Strategy
- ONE SIZE BEAUTY's Influencer Marketing Strategy
- Camille Rose's Influencer Marketing Strategy
- PALMERS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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