Collection Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.2k pieces of influencer content sponsored by Collection Cosmetics over the last 12 months.
This report breaks down where & how Collection Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Collection Cosmetics, see here: Collection Cosmetics influencers.
Influencer activity throughout the year
Collection Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Collection Cosmetics's influencer activity by month
Number of sponsored posts
Collection Cosmetics's influencer output appears relatively consistent throughout the year, averaging about 177 sponsored posts per month. October recorded the highest volume at 240 posts (36% above average), while February was the quietest at 94 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Collection Cosmetics's sponsored influencer collaborations break down by social platform:
- TikTok: 1.3k posts (60.5%)
- Instagram: 851 posts (39.5%)
Collection Cosmetics's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Collection Cosmetics.
Here are 2 examples of Collection Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok).
louisepentland x Collection Cosmetics
![Instagram post by @louisepentland for Collection Cosmetics. Caption reads: [...] one will be next! I have loved....](https://images.od.modash.io/9559ea3ba898d8a898ab6ce3dc26409ba7020253)
Influencer bio
🎀 Welcome to the wholesome side! 💕 Mummy 📝 Substack Girlie 🎙️ @bbcnorthampton 🛍️ OG Vlogger @youtube 🥂 Times #1 Author 📠Meghan.Peterson@ymugroup.com
Collaboration metrics
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monicageldart x Collection Cosmetics
Influencer bio
monica@insanityhq.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.1%
- Carousels: 1.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Collection Cosmetics are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Collection Cosmetics's influencers average views (TikTok)
Based on each influencer's average views per post
With 33.2% of partnerships featuring creators averaging <1K views, Collection Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 31.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.0M avg views/post):
miahhcarter x Collection Cosmetics
Influencer bio
✨ Your self love big sister 💖 👌🏽New Video everyday at 6:30pm 📧EMAIL: miah@eminencemanagement.co.uk Instagram @ miahcarterrr
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.7k avg views/post):
justmylook x Collection Cosmetics
Influencer bio
Fuelling the UK’s beauty obsessed 🤍 🛒 FREE UK Shipping over £20 ⬇️ DOWNLOAD OUR APP
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Collection Cosmetics's repeat partnerships
Out of 1.2k unique influencers in our dataset, 87 of them (7%) posted content for Collection Cosmetics in 3 or more separate calendar months. The most consistent partner is @eb_ness_x, who has collaborated across 9 months with 12 total posts.
Here are 3 examples of Collection Cosmetics's repeat influencer partnerships, with links to the sponsored content.
eb_ness_x x Collection Cosmetics
![TikTok post by @eb_ness_x for Collection Cosmetics. Caption reads: [...] what this year brings!! @collectioncosmetics....](https://images.od.modash.io/84fda148d033a16921e5af5c49e89e6fbbf3ec96)
![TikTok post by @eb_ness_x for Collection Cosmetics. Caption reads: [...] @ElfSkincare @collectioncosmetics....](https://images.od.modash.io/ca230e0921978812ca059628c9611e690b8dfdea)
itsheatherbell x Collection Cosmetics
![Instagram post by @itsheatherbell for Collection Cosmetics. Caption reads: [...] cherry 🍒✨ from @collectioncosmetics_uk *pr....](https://images.od.modash.io/08be10f501721eee8879b846a4c959a56d436b95)
![Instagram post by @itsheatherbell for Collection Cosmetics. Caption reads: [...] sparkles 🤭✨ from @collectioncosmetics_uk....](https://images.od.modash.io/e7f33792a7af29118b5cb166ef8d100b20e5f511)
![Instagram post by @itsheatherbell for Collection Cosmetics. Caption reads: [...] pigmented 🤤🥀✨ from @collectioncosmetics_uk....](https://images.od.modash.io/de5831e15244368c8975fd985a67b3733e96de97)
danigmakeup x Collection Cosmetics
![Instagram post by @danigmakeup for Collection Cosmetics. Caption reads: [...] slay with every new @collectioncosmetics_uk....](https://images.od.modash.io/d69fd1f9dfb7bd0f5d7f33a559a046a6dd1a059f)
![Instagram post by @danigmakeup for Collection Cosmetics. Caption reads: [...] to have teamed up with....](https://images.od.modash.io/6af2fc3707406b6702f553419375af83d5a272c5)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United Kingdom is where Collection Cosmetics had the most influencer activity. 58.9% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (20.2%)
- Brazil (3.1%)
- India (2.3%)
Collection Cosmetics's influencer activity by market
Here is another example of Collection Cosmetics collaborating with an influencer in United Kingdom.
meganwmua x Collection Cosmetics
![TikTok post by @meganwmua for Collection Cosmetics. Caption reads: [...] UK Liquid Eyeliner Precision Pen....](https://images.od.modash.io/77ab71f2aa921b8fba98e4b92acb82d061ea2a0e)
Collection Cosmetics's influencer activity vs. related brands
Collection Cosmetics competes in accessible color cosmetics driven by tutorials, dupes, and wear tests. Milani Cosmetics and OFRA Cosmetics reach similar makeup audiences and provide strong benchmarks for influencer-led product education and launches.
Total influencer content
Collection Cosmetics vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Milani Cosmetics leads with 7.9k sponsored posts, significantly outpacing Collection Cosmetics (2.2k posts) and OFRA Cosmetics (2.1k posts). Across all three brands, the average volume is 4.1k posts, indicating mature, scaled influencer programs. Milani Cosmetics has several times more total posts than Collection Cosmetics and OFRA Cosmetics.
By social platform
Collection Cosmetics vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Milani Cosmetics leads on Instagram and TikTok and OFRA Cosmetics leads on YouTube. The gap is most notable on TikTok, with Milani Cosmetics at 5.8k, Collection Cosmetics at 1.3k, OFRA Cosmetics at 663 posts. Milani Cosmetics's activity is particularly concentrated on TikTok. Milani Cosmetics has several times more TikTok posts than Collection Cosmetics and OFRA Cosmetics.
By geographical market
Collection Cosmetics vs. related brands influencer activity (by country)
Estimated sponsored posts in Collection Cosmetics's top markets
Milani Cosmetics has the highest estimated sponsored-post volume in United States (4.8k posts, 60.2%), India (739 posts, 9.3%), while Collection Cosmetics has the highest estimated sponsored-post volume in United Kingdom (1.3k posts, 58.9%), Brazil (67 posts, 3.1%), while OFRA Cosmetics has the highest estimated sponsored-post volume in Japan (422 posts, 20.1%), South Korea (151 posts, 7.2%), suggesting a Asia focus. Looking at United States specifically, the split is Milani Cosmetics at 4.8k posts (60.2%), OFRA Cosmetics at 793 posts (37.8%), Collection Cosmetics at 435 posts (20.2%). Collection Cosmetics's strength in United Kingdom may indicate a home-market focus, while Milani Cosmetics shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Milani Cosmetics's Influencer Marketing Strategy
- OFRA Cosmetics's Influencer Marketing Strategy
- REVOLVE's Influencer Marketing Strategy
- Monday Swimwear's Influencer Marketing Strategy
- PinkBlush Maternity's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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