Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Collection Cosmetics Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 1,086 sponsored posts from Collection Cosmetics across TikTok and Instagram over the last 12 months.
See where Collection Cosmetics invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, March was 82.3% more active in terms of posting frequency.
Social platforms breakdown
Where Collection Cosmetics's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Collection Cosmetics's accounts
TikTok810
Instagram276
Content format by platform
Share of all sponsored posts.
Instagram · Reels
21.5%
Instagram · Feed Posts
3.9%
TikTok · Posts
74.6%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
21.5%
Instagram · Feed Posts
3.9%
TikTok · Posts
74.6%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Collection Cosmetics's sponsored posts perform
Reach and engagement across all 1,086 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
10.4K
Average views per post
792
Median views per post
10.6M
Total views
$259K
Estimated media value
7.8%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@meganwmuaView on TikTok ↗
[...] UK Liquid Eyeliner Precision Pen @collectioncosmetics Fast Stroke Waterproof Gel Eye [...]
2.9M Post views
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@emilymclarkxView on TikTok ↗
[...] good these look! using the new @collectioncosmetics Melts Like Butter Sheer Lip Balms [...]
1.8M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@sovexyaView on TikTok ↗
Full face of @collectioncosmetics_uk @collectioncosmetics on the go! [...]
625.9K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Collection Cosmetics works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Collection Cosmetics's influencers by average views per post
Share of the 677 creators in this dataset
<1K
53.8%
1K-5K
32.6%
5K-10K
3.7%
10K-50K
7.1%
50K-100K
1.0%
100K-500K
1.3%
500K+
0.4%
Top influencers Collection Cosmetics works with
Collection Cosmetics's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@meganwmuaTikTok12.9M
2
@emilymclarkxTikTok11.8M
3
@sovexyaTikTok1625.9K
4
@itsheatherbellInstagram14400.6K
5
@katiewakenshawInstagram1300K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Collection Cosmetics works with creators once, or builds an ongoing roster.
Repeat creators make up 16.6% of Collection Cosmetics's creator network and generate 14.0% of total reach. The charts below show how often those partnerships recur and how much of Collection Cosmetics's audience reach they account for.
Repeat creators make up 16.6% of Collection Cosmetics's creator network and generate 14.0% of total reach. The charts below show how often those partnerships recur and how much of Collection Cosmetics's audience reach they account for.
One-off vs. repeat creators
Share of 715 creators
Months active
Repeat creators only
2 months
72.3%
3 months
17.6%
4+ months
10.1%
Repeat partnerships at a glance
14.0%
of total reach comes from repeat creators
3.7
average posts per repeat creator
7 months
longest running partnership
Creators Collection Cosmetics works with repeatedly
@itsheatherbellView on Instagram ↗
[...] favourite concealer ✨🫠 using the @collectioncosmetics_uk lasting perfection concealer in [...]
355.1K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@klb.cosmeticsView on TikTok ↗
@collectioncosmetics is such a good brand!! 😍 all the [...]
7.5K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@allienelson55View on TikTok ↗
‼️£3.99 for laminated brows ‼️ @collectioncosmetics so so affordable 🤭✨ [...]
1.4K Post views
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Collection Cosmetics's most loyal creators
@itsheatherbell
Months active7
Posts14
Total engagement2.8K
@klb.cosmetics
Months active6
Posts22
Total engagement408
@allienelson55
Months active6
Posts15
Total engagement729
Geographical breakdown
The markets where Collection Cosmetics's sponsored creators are based. 100.0% of sponsored posts came from creators based in 4 markets. United Kingdom and The Netherlands lead at 96.7% and 2.1%.
Sponsored posts by creator location
Top 4 markets
United Kingdom
96.7%
The Netherlands
2.1%
Turkey
0.8%
Australia
0.4%
Collection Cosmetics vs. related brands
How Collection Cosmetics's influencer activity compares with other beauty brands.
Sponsored posts, last 12 months
Collection Cosmetics vs. related brands
9K posts
3.6K posts
1.1K posts
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