Pavoi Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 16.5k pieces of influencer content sponsored by Pavoi over the last 12 months.
This report breaks down where & how Pavoi invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Pavoi, see here: Pavoi influencers.
Influencer activity throughout the year
Pavoi's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Pavoi's influencer activity by month
Number of sponsored posts
Pavoi's sponsored post volume peaks in January with 2.6k posts, 92% higher than the monthly average of 1.4k. August recorded the lowest activity at 586 posts, 57% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pavoi's sponsored influencer collaborations break down by social platform:
- TikTok: 16.5k posts (99.9%)
- YouTube: 9 posts (0.1%)
Pavoi's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Pavoi.
Here are 2 examples of Pavoi's recent sponsored collaborations (one each for TikTok, YouTube).
myhigherelf x Pavoi
![TikTok post by @myhigherelf for Pavoi. Caption reads: [...] work for adults or even children 🫶🥹 @PAVOI....](https://images.od.modash.io/30ff8017661cfa36d0b38e1e49d1cc80e7503100)
Influencer bio
outfits 🧸 decor 🛋 random stuff that makes me happy ◡̈ madelinefking@gmail.com Dallas, TX 📍
Collaboration metrics
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HotmessMommaVlogs x Pavoi
![YouTube post by @HotmessMommaVlogs for Pavoi. Caption reads: [...] Human Air RIng- Code: HMV10 saves 10% Pavoi....](https://images.od.modash.io/deb11b82994bc0624fc42f177a83168368cddd1c)
Influencer bio
This channel is a spin off from my main channel Hotmess Momma md. I wanted to create this channel to show fashion hauls. My main channel is all makeup related, and subscription unboxings , so I thought this would be a fun place to add the other things. A Little about me: * I'm married * I'm a mother * I'm 100% obsessed with my husband and kids * I'm a type 2 diabetic * I love to work out * I love to ski * I love the summer time * I'm a Gemini with AuADHD All Rights Reserved | HotmessMommamd | 💖😘
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.1%
- Carousels: 6.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Pavoi are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Pavoi's influencers average views (TikTok)
Based on each influencer's average views per post
With 46.2% of partnerships featuring creators averaging <1K views, Pavoi's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 38.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (869.4k avg views/post):
lesettey x Pavoi
![TikTok post by @lesettey for Pavoi. Caption reads: [...]....](https://images.od.modash.io/95c9b97b5098dd1970b747dce3a049537f5ee7ce)
Influencer bio
corporate drop out I play dress up for a living 💌:lesette@webwealth.org
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
ethnicpeach x Pavoi
Influencer bio
PeachTalk, LLC #Team2201 - Agency Wish List👇🏽💛
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Pavoi's repeat partnerships
Out of 4.1k unique influencers in our dataset, 838 of them (20%) posted content for Pavoi in 3 or more separate calendar months. The most consistent partner is @jenny.boom.boom2, who has collaborated across 11 months with 190 total posts.
Here are 3 examples of Pavoi's repeat influencer partnerships, with links to the sponsored content.
jenny.boom.boom2 x Pavoi
![TikTok post by @jenny.boom.boom2 for Pavoi. Caption reads: [...] gold plated jewelry ever! @PAVOI....](https://images.od.modash.io/d785bee1840ecbc33b1f15fbba1e711ced91f85a)
![TikTok post by @jenny.boom.boom2 for Pavoi. Caption reads: [...] these gold plated rings from @PAVOI....](https://images.od.modash.io/3f673826dd351f520e06abdcbec738e579deaade)
![TikTok post by @jenny.boom.boom2 for Pavoi. Caption reads: [...] these rings are so gorgeous! @PAVOI #rings....](https://images.od.modash.io/4c6c1a006c2633ddc37e7b9f7857a4c203b36fad)
marthapatrixiaa x Pavoi
![TikTok post by @marthapatrixiaa for Pavoi. Caption reads: [...] know what it is. #interlocked #pavoijewelry....](https://images.od.modash.io/b44b43c6656013fe9c74792247c914aabcb3c3d8)
![TikTok post by @marthapatrixiaa for Pavoi. Caption reads: [...] tag ✨ Wearing this nonstop. @PAVOI #pavoi....](https://images.od.modash.io/3459ee5317d588410f1408c20120c35acddb5f0a)
![TikTok post by @marthapatrixiaa for Pavoi. Caption reads: [...] #stackablerings #rings @PAVOI.](https://images.od.modash.io/f2cf93f5c38f261c65880f1bcd6c93e0036390a8)
mk_loveslife3 x Pavoi
![TikTok post by @mk_loveslife3 for Pavoi. Caption reads: @PAVOI #PAVOI #GoldJewelry #GoldGreen [...].](https://images.od.modash.io/2675ee6f61fd455996d080cf3b5ec8c4dfa0aeeb)
![TikTok post by @mk_loveslife3 for Pavoi. Caption reads: @PAVOI pavoi#goldring#14kgoldplated#go [...].](https://images.od.modash.io/cddac701716520ac2fc7ebe4f935bbe80320735d)
![TikTok post by @mk_loveslife3 for Pavoi. Caption reads: @PAVOI #EveryDayJewelry #LuxuryJewelry [...].](https://images.od.modash.io/26b53b9c9c279fa55676ed584d186e343d743040)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Pavoi had the most influencer activity. 78.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (8.8%)
- United Kingdom (5.4%)
- India (2.6%)
Pavoi's influencer activity by market
Here is another example of Pavoi collaborating with an influencer in United States.
sabinagilman1998 x Pavoi
Pavoi's influencer activity vs. related brands
Pavoi, EVRY JEWELS, and ana luisa compete in everyday, giftable jewelry driven by social discovery and creator styling content. They overlap on audiences looking for affordable-to-accessible fine-inspired pieces and stackable essentials.
Total influencer content
Pavoi vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Pavoi leads with 16.5k sponsored posts, significantly outpacing EVRY JEWELS (8.7k posts) and ana luisa (674 posts). Across all three brands, the average volume is 8.6k posts, indicating mature, scaled influencer programs. Pavoi has about twice as many total posts as EVRY JEWELS and far more than ana luisa.
By social platform
Pavoi vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Pavoi leads on TikTok, while EVRY JEWELS has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Pavoi at 16.5k, EVRY JEWELS at 7.8k, ana luisa at 334 posts. Pavoi's activity is particularly concentrated on TikTok. On TikTok, Pavoi has about twice as many posts as EVRY JEWELS and far more than ana luisa.
By geographical market
Pavoi vs. related brands influencer activity (by country)
Estimated sponsored posts in Pavoi's top markets
Pavoi has the highest estimated sponsored-post volume in United States (13k posts, 78.9%), Canada (1.5k posts, 8.8%), United Kingdom (892 posts, 5.4%), suggesting a North America focus. Looking at United States specifically, the split is Pavoi at 13k posts (78.9%), EVRY JEWELS at 5.6k posts (64.8%), ana luisa at 365 posts (54.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- EVRY JEWELS's Influencer Marketing Strategy
- ana luisa's Influencer Marketing Strategy
- Selkie's Influencer Marketing Strategy
- Pepax Official's Influencer Marketing Strategy
- Adanola's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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