Pavoi Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.3k pieces of influencer content sponsored by Pavoi over the last 12 months.

This report breaks down where & how Pavoi invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Pavoi, see here: Pavoi influencers.

Influencer activity throughout the year

Pavoi's sponsored post volume peaks in January with 637 posts, 80% higher than the monthly average of 354. June recorded the lowest activity at 180 posts, 49% below average.

April generated the most views at 8.8M, while July recorded the least at 1.1M. Across all tracked posts in the 12-month window, average views per post were 9.2k. Interestingly, the highest-view month (April) does not align with peak post volume (January), which could indicate performance differences across months. The top-performing tracked post, by @loveshannoncole, generated 6.4M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pavoi's sponsored influencer collaborations break down by social platform:

• TikTok: 4.2k posts (99.4%)
• Instagram: 24 posts (0.6%)

TikTok influencer marketing is a clear focus for Pavoi.

Here are 2 examples of Pavoi's recent sponsored collaborations (one each for Instagram, TikTok).

jessicarae_46 x Pavoi

jessicarae_46

@jessicarae_46

07 Nov, 25

90.8k

1.3k

[...] #unboxing #giftidea #giftsforher @bypavoi

Influencer bio

💌JessicaRae.collab@gmail.com 👇SHOP ALL MY VIDEOS HERE!!! TIKTOK & LTK options 👇👇👇

Collaboration metrics

Post views 90.8k

Post EMV $2.9k

More influencer data

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loveshannoncole x Pavoi

loveshannoncole

@loveshannoncole

10 Apr, 25

6.4M

213.5k

[...] Simulated Diamond Tennis Necklace from @PAVOI

Influencer bio

💞 me & my girls📍CLT 📣 former 7X NFL Cheerleader 💌 loveshannoncole@gmail.com 🛍️ shop our fits⇣

Collaboration metrics

Post views 6.4M

Post EMV $138.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 57.8% of partnerships featuring creators averaging <1K views, Pavoi's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (501.5k avg views/post):

thislovelylifeofmine x Pavoi

thislovelylifeofmine

@thislovelylifeofmine

26 Feb, 25

1M

4.3k

@PAVOI love these beautiful simple bands to [...]

Influencer bio

Wear what you love🙌🏻 shannonmrihm@gmail.com Shop what I share👇🏼

Collaboration metrics

Post views 1.0M

Post EMV $20.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.3k avg views/post):

kaylathiergart x Pavoi

kaylathiergart

@kaylathiergart

31 Dec, 25

18.1k

131

[...] never get over these perfect earrings! @PAVOI #pavoi #jewelry #earrings #goldjewelry [...]

Influencer bio

✨GQ LIVE HOST 12PM EST EVERY DANG DAY✨ Stay-at-home boy mama sharing beauty, lifestyle, and a passion for all things girly 🎀 💌 collabwithkaylat@gmail.com

Collaboration metrics

Post views 18.1k

Post EMV $369

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Pavoi's repeat partnerships

jenny.boom.boom2 x Pavoi

jenny.boom.boom2

@jenny.boom.boom2

19 Dec, 25

34k

169

[...] gold plated jewelry ever! @PAVOI #affordablejewelry [...]

jenny.boom.boom2

@jenny.boom.boom2

10 Sep, 25

2.4k

35

NEW COLLECTION ALERT! @PAVOI #goldplatedjewelry [...]

jenny.boom.boom2

@jenny.boom.boom2

11 Sep, 25

1.8k

5

[...] BEFORE THEY SELL OUT AGAIN! @PAVOI #interlocking #ring #pavoi

mora_alyss x Pavoi

mora_alyss

@mora_alyss

10 Jan, 26

743

2

The prettiest ring from @PAVOI #affordablejewelry

mora_alyss

@mora_alyss

01 Jun, 25

634

4

[...] with the golden glow ✨ The Pavoi 14K Gold Plated Hand Chain is [...]

mora_alyss

@mora_alyss

02 May, 25

613

2

[...] giving effortless luxury. This PAVOI hand chain looks designer — but [...]

jillsteelmanmotherhood x Pavoi

jillsteelmanmotherhood

@jillsteelmanmotherhood

29 Jun, 25

4.3k

14

[...] #goldjewellery #goldjewelry @PAVOI

jillsteelmanmotherhood

@jillsteelmanmotherhood

04 Jul, 25

3.6k

9

[...] Also fast free shipping from Pavoi. #tiktokshopspringglowup [...]

jillsteelmanmotherhood

@jillsteelmanmotherhood

24 Apr, 25

1.6k

6

[...] #choker #paperclip #necklaces @PAVOI

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (4%)
• United Kingdom (3.1%)
• Mexico (2.3%)

Here is another example of Pavoi collaborating with an influencer in United States.

sabinagilman1998 x Pavoi

sabinagilman1998

@sabinagilman1998

15 Dec, 25

3.2M

21.6k

Such a gorgeous ring!!!! @PAVOI #pavoi

Pavoi's influencer activity vs. related brands

Pavoi competes in affordable, everyday jewelry, where EVRY JEWELS and ana luisa also target style-conscious shoppers looking for wearable staples. All three commonly use creator outfit-styling and “everyday jewelry stack” content to drive conversions.

Total influencer content

Pavoi leads with 4.3k sponsored posts, significantly outpacing EVRY JEWELS (2.2k posts) and ana luisa (1.3k posts). Across all three brands, the average volume is 2.6k posts, indicating mature, scaled influencer programs. Pavoi has nearly double the total posts of EVRY JEWELS and more than triple ana luisa.

By social platform

Pavoi leads on TikTok, while EVRY JEWELS has the most activity on Instagram and ana luisa has the most activity on YouTube. The gap is most notable on TikTok, with Pavoi at 4.2k, EVRY JEWELS at 1.9k, ana luisa at 125 posts. Pavoi's activity is particularly concentrated on TikTok. Pavoi posts far more on TikTok, while ana luisa posts far more on YouTube.

By geographical market

Pavoi has the highest estimated sponsored-post volume in United States (3.4k posts, 78.9%), United Kingdom (132 posts, 3.1%), while EVRY JEWELS leads in Canada with 212 posts (9.7%). Looking at United States specifically, the split is Pavoi at 3.4k posts (78.9%), EVRY JEWELS at 1.5k posts (68.9%), ana luisa at 710 posts (55.7%). Pavoi's strength in United States and United Kingdom may indicate a home-market focus, while EVRY JEWELS shows broader regional investment.