Pavoi Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 19.0k pieces of influencer content sponsored by Pavoi over the last 12 months.
This report breaks down where & how Pavoi invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Pavoi, see here: Pavoi influencers.
Influencer activity throughout the year
Pavoi's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Pavoi's influencer activity by month
Number of sponsored posts
Pavoi's influencer output appears relatively consistent throughout the year, averaging about 1.6k sponsored posts per month. January recorded the highest volume at 2.6k posts (68% above average), while March was the quietest at 1.1k posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pavoi's sponsored influencer collaborations break down by social platform:
- TikTok: 19.0k posts (100%)
Pavoi's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Pavoi.
Here are 1 examples of Pavoi's recent sponsored collaborations (one each for TikTok).
sabinagilman1998 x Pavoi
Influencer bio
St Pete Beach🫶🏼 @sabean29 💌 smgpartnerships@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97%
- Carousels: 3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Pavoi are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Pavoi's influencers average views (TikTok)
Based on each influencer's average views per post
With 56.4% of partnerships featuring creators averaging <1K views, Pavoi's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (309.4k avg views/post):
tryingtobebougie x Pavoi
Influencer bio
Makeup & style for women who refused to disappear at 40 ❌ 58 | Real life, real glow ✨ ↓ try-ons, tips & confidence Sherisidehussle@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
casiethomas x Pavoi
![TikTok post by @casiethomas for Pavoi. Caption reads: [...] and also self tanned in it last night🤣....](https://images.od.modash.io/fa50a4116f1f223d1c4be472d0705d34f3af6441)
Influencer bio
east,tn🌾 tt shop outfits & yap✨ 5'6 170lbs 38"// 29"// 47" B-W-H
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Pavoi's repeat partnerships
Out of 5k unique influencers in our dataset, 869 of them (17%) posted content for Pavoi in 3 or more separate calendar months. The most consistent partner is @jenniferokiegal, who has collaborated across 13 months with 47 total posts.
Here are 3 examples of Pavoi's repeat influencer partnerships, with links to the sponsored content.
jenniferokiegal x Pavoi
![TikTok post by @jenniferokiegal for Pavoi. Caption reads: [...] for minimalist jewelry lovers @PAVOI....](https://images.od.modash.io/19fbf115c73c3bf23923bef5f658950c22b80beb)
![TikTok post by @jenniferokiegal for Pavoi. Caption reads: @PAVOI affordable and cute! #pavoi [...].](https://images.od.modash.io/a06834191e999f9fa92b2efc823c27fa173345dd)
pripri1970 x Pavoi
![TikTok post by @pripri1970 for Pavoi. Caption reads: @PAVOI PAVOI Multicolor Stacking Rings [...].](https://images.od.modash.io/0d74e5e80491896e1ff10be2e393205b03833a30)
![TikTok post by @pripri1970 for Pavoi. Caption reads: @PAVOI Never taking this one off 😌 [...].](https://images.od.modash.io/750de69b5606fb59440ff0c1fd0badfceeed62f2)
![TikTok post by @pripri1970 for Pavoi. Caption reads: @PAVOI Matching Heart Bracelets. The [...].](https://images.od.modash.io/d036aa8e027ee2e6297bfed0283e5f747acff4df)
megansolimine8 x Pavoi
![TikTok post by @megansolimine8 for Pavoi. Caption reads: [...] or White Gold. Free Shipping @PAVOI #pavoi....](https://images.od.modash.io/cd14aceb67abdcda58d4bde8c4bb7dc012bf407b)
![TikTok post by @megansolimine8 for Pavoi. Caption reads: [...] 14K Gold Plated, Free Shipping @PAVOI #pavoi....](https://images.od.modash.io/3cd26e8dafff8b41960482984af81ae02fbcff9b)
![TikTok post by @megansolimine8 for Pavoi. Caption reads: [...] Gold Plated and Free Shipping. @PAVOI #pavoi....](https://images.od.modash.io/85fb1f5dca8cabdf1749579effca962d2420415d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Pavoi's influencer activity vs. related brands
Pavoi competes in affordable, everyday jewelry popular in TikTok styling content; Ana Luisa and EVRY JEWELS address similar consumers looking for stackable pieces and creator-led outfit accessorizing.
Total influencer content
Pavoi vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Pavoi leads with 19k sponsored posts, significantly outpacing EVRY JEWELS (10.4k posts) and ana luisa (2.4k posts). Across all three brands, the average volume is 10.6k posts, indicating mature, scaled influencer programs. Pavoi has several times more total posts than EVRY JEWELS and ana luisa.
By social platform
Pavoi vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Pavoi leads on TikTok, while EVRY JEWELS has the most activity on Instagram and ana luisa has the most activity on YouTube. The gap is most notable on TikTok, with Pavoi at 19k, EVRY JEWELS at 9.3k, ana luisa at 265 posts. Pavoi's activity is particularly concentrated on TikTok. Pavoi’s posts are almost entirely on TikTok, while ana luisa’s posts are mostly on YouTube and EVRY JEWELS has most of its posts on TikTok.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- ana luisa's Influencer Marketing Strategy
- EVRY JEWELS's Influencer Marketing Strategy
- Selkie's Influencer Marketing Strategy
- Pixi Beauty's Influencer Marketing Strategy
- OLAPLEX's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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