Pavoi Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 18.6k pieces of influencer content sponsored by Pavoi over the last 12 months.

This report breaks down where & how Pavoi invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Pavoi, see here: Pavoi influencers.

Influencer activity throughout the year

Pavoi's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Pavoi's sponsored post volume peaks in January with 2.6k posts, 71% higher than the monthly average of 1.5k. August recorded the lowest activity at 586 posts, 62% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pavoi's sponsored influencer collaborations break down by social platform:

• TikTok: 18.6k posts (100%)

TikTok influencer marketing is a clear focus for Pavoi.

Here are 1 examples of Pavoi's recent sponsored collaborations (one each for TikTok).

myhigherelf x Pavoi

myhigherelf

@myhigherelf

28 Sep, 25

6.9M

110.6k

[...] work for adults or even children 🫶🥹 @PAVOI #pavoijewelry #matchingbracelets [...]

Influencer bio

outfits 🧸 decor 🛋 random stuff that makes me happy ◡̈ madelinefking@gmail.com Dallas, TX 📍

Collaboration metrics

Post views6.9M

Post EMV $143.5k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 53.2% of partnerships featuring creators averaging <1K views, Pavoi's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (723.8k avg views/post):

iamsamanthabraham x Pavoi

iamsamanthabraham

@iamsamanthabraham

17 Apr, 26

1.4M

9.2k

[...] big or heavy earrings you need these by @PAVOI #earrings #earring #earringslovers

Influencer bio

Soft Life & Beauty Guide for Brown Girls Polished Makeup • Hair • Skin 📧info@samanthabraham.com 👇🏽Shop+match

Collaboration metrics

Post views1.4M

Post EMV $28.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

ethnicpeach x Pavoi

ethnicpeach

@ethnicpeach

11 Sep, 25

10.5k

99

#review #pavoi #jewelry #bracelet This bracelet from [...]

Influencer bio

PeachTalk, LLC #Team2201 - Agency Wish List👇🏽💛

Collaboration metrics

Post views10.5k

Post EMV $215

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Pavoi's repeat partnerships

jenniferokiegal x Pavoi

jenniferokiegal

@jenniferokiegal

16 Dec, 25

11.2k

34

[...] for minimalist jewelry lovers @PAVOI #bracelet #pavoijewelry [...]

jenniferokiegal

@jenniferokiegal

26 Feb, 26

1.7k

8

@PAVOI affordable and cute! #pavoi [...]

jenniferokiegal

@jenniferokiegal

28 Jan, 26

1.6k

7

Show me the bling! @PAVOI #pavoijewelry #bling #bracelet [...]

jenny.boom.boom2 x Pavoi

jenny.boom.boom2

@jenny.boom.boom2

19 Dec, 25

59.5k

278

[...] gold plated jewelry ever! @PAVOI #affordablejewelry [...]

jenny.boom.boom2

@jenny.boom.boom2

05 Nov, 25

38k

233

[...] these gold plated rings from @PAVOI #goldplatedjewelry [...]

jenny.boom.boom2

@jenny.boom.boom2

10 Sep, 25

21.2k

28

[...] these rings are so gorgeous! @PAVOI #rings #stackingrings #pavoi

jeweledlifebyvanessa x Pavoi

jeweledlifebyvanessa

@jeweledlifebyvanessa

29 Jan, 26

3.1k

12

[...] Creator earns commission @PAVOI

jeweledlifebyvanessa

@jeweledlifebyvanessa

06 Feb, 26

2.2k

4

[...] Creator earns commission @PAVOI

jeweledlifebyvanessa

@jeweledlifebyvanessa

14 Mar, 26

2.1k

6

[...] creator earns commission @PAVOI

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Pavoi's influencer activity vs. related brands

Pavoi overlaps with EVRY JEWELS and ana luisa in affordable-to-mid jewelry staples, competing for the same gifting and everyday styling moments that perform well in influencer content.

Total influencer content

Pavoi leads with 18.6k sponsored posts, significantly outpacing EVRY JEWELS (9.6k posts) and ana luisa (2.1k posts). Across all three brands, the average volume is 10.1k posts, indicating mature, scaled influencer programs. Pavoi has more total posts than EVRY JEWELS and ana luisa combined.

By social platform

Pavoi leads on TikTok, while EVRY JEWELS has the most activity on Instagram and ana luisa has the most activity on YouTube. The gap is most notable on TikTok, with Pavoi at 18.6k, EVRY JEWELS at 8.6k, ana luisa at 284 posts. Pavoi's activity is particularly concentrated on TikTok. On TikTok, Pavoi has more posts than EVRY JEWELS and ana luisa combined, while Pavoi has no posts on Instagram or YouTube in this comparison.