We analyzed 16.9k pieces of influencer content sponsored by Pavoi over the last 12 months.
This report breaks down where & how Pavoi invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Pavoi, see here: Pavoi influencers.
Pavoi's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Pavoi's sponsored post volume peaks in January with 2.6k posts, 91% higher than the monthly average of 1.4k. August recorded the lowest activity at 597 posts, 57% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pavoi's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Pavoi.
Here are 2 examples of Pavoi's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Pavoi are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 44.7% of partnerships featuring creators averaging <1K views, Pavoi's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 38%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (467.3k avg views/post):
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 4.4k unique influencers in our dataset, 884 of them (20%) posted content for Pavoi in 3 or more separate calendar months. The most consistent partner is @jenny.boom.boom2, who has collaborated across 12 months with 201 total posts.
Here are 3 examples of Pavoi's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Pavoi’s affordable jewelry competes with ana luisa and EVRY JEWELS, which target similar everyday-accessories shoppers and rely on creator-led gifting and styling content.
Total sponsored posts tracked (last 12 months)
Pavoi leads with 16.9k sponsored posts, significantly outpacing EVRY JEWELS (9.4k posts) and ana luisa (2.9k posts). Across all three brands, the average volume is 9.7k posts, indicating mature, scaled influencer programs. Pavoi has far more total posts than ana luisa and EVRY JEWELS.
Sponsored posts by platform
Pavoi leads on TikTok, while EVRY JEWELS has the most activity on Instagram and ana luisa has the most activity on YouTube. The gap is most notable on TikTok, with Pavoi at 16.9k, EVRY JEWELS at 8.1k, ana luisa at 178 posts. Pavoi's activity is particularly concentrated on TikTok. On TikTok, Pavoi has far more posts than ana luisa and EVRY JEWELS, while on YouTube ana luisa has far more posts than Pavoi and EVRY JEWELS.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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