Pavoi Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 17.9k pieces of influencer content sponsored by Pavoi over the last 12 months.
This report breaks down where & how Pavoi invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Pavoi, see here: Pavoi influencers.
Influencer activity throughout the year
Pavoi's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Pavoi's influencer activity by month
Number of sponsored posts
Pavoi's sponsored post volume peaks in January with 2.6k posts, 77% higher than the monthly average of 1.5k. August recorded the lowest activity at 586 posts, 61% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pavoi's sponsored influencer collaborations break down by social platform:
- TikTok: 17.9k posts (100%)
Pavoi's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Pavoi.
Here are 1 examples of Pavoi's recent sponsored collaborations (one each for TikTok).
myhigherelf x Pavoi
![TikTok post by @myhigherelf for Pavoi. Caption reads: [...] work for adults or even children 🫶🥹 @PAVOI....](https://images.od.modash.io/30ff8017661cfa36d0b38e1e49d1cc80e7503100)
Influencer bio
outfits 🧸 decor 🛋 random stuff that makes me happy ◡̈ madelinefking@gmail.com Dallas, TX 📍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.5%
- Carousels: 5.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Pavoi are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Pavoi's influencers average views (TikTok)
Based on each influencer's average views per post
With 50.6% of partnerships featuring creators averaging <1K views, Pavoi's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (329.7k avg views/post):
kindofokaymom x Pavoi
![TikTok post by @kindofokaymom for Pavoi. Caption reads: [...] and something she’ll wear every day. @PAVOI.](https://images.od.modash.io/27aceb44e7b1ce7f1a867a183b2daccd1e3ba55d)
Influencer bio
romanticize your everyday ✨ style• beauty • home ⭐️𝓈𝓉𝒶𝓇 𝒸𝓇𝑒𝒶𝓉𝑜𝓇 ⭐️ heycarlixo@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
ethnicpeach x Pavoi
Influencer bio
PeachTalk, LLC #Team2201 - Agency Wish List👇🏽💛
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Pavoi's repeat partnerships
Out of 4.4k unique influencers in our dataset, 874 of them (20%) posted content for Pavoi in 3 or more separate calendar months. The most consistent partner is @jenny.boom.boom2, who has collaborated across 11 months with 182 total posts.
Here are 3 examples of Pavoi's repeat influencer partnerships, with links to the sponsored content.
jenny.boom.boom2 x Pavoi
![TikTok post by @jenny.boom.boom2 for Pavoi. Caption reads: [...] gold plated jewelry ever! @PAVOI....](https://images.od.modash.io/d785bee1840ecbc33b1f15fbba1e711ced91f85a)
![TikTok post by @jenny.boom.boom2 for Pavoi. Caption reads: [...] these gold plated rings from @PAVOI....](https://images.od.modash.io/3f673826dd351f520e06abdcbec738e579deaade)
![TikTok post by @jenny.boom.boom2 for Pavoi. Caption reads: [...] these rings are so gorgeous! @PAVOI #rings....](https://images.od.modash.io/4c6c1a006c2633ddc37e7b9f7857a4c203b36fad)
mk_loveslife3 x Pavoi
![TikTok post by @mk_loveslife3 for Pavoi. Caption reads: @PAVOI #viraljewelry#luxuryjewelry#fas [...].](https://images.od.modash.io/de1e2a63d5403b859bff1a2a5b28eb9761335207)
![TikTok post by @mk_loveslife3 for Pavoi. Caption reads: @PAVOI #EveryDayJewelry #LuxuryJewelry [...].](https://images.od.modash.io/26b53b9c9c279fa55676ed584d186e343d743040)
![TikTok post by @mk_loveslife3 for Pavoi. Caption reads: @PAVOI #valentinejewelry#braceletstack [...].](https://images.od.modash.io/af6075aa21d56f6ba650f7f0e0e09b79eb80df39)
jenniferokiegal x Pavoi
![TikTok post by @jenniferokiegal for Pavoi. Caption reads: [...] for minimalist jewelry lovers @PAVOI....](https://images.od.modash.io/19fbf115c73c3bf23923bef5f658950c22b80beb)
![TikTok post by @jenniferokiegal for Pavoi. Caption reads: @PAVOI affordable and cute! #pavoi [...].](https://images.od.modash.io/a06834191e999f9fa92b2efc823c27fa173345dd)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Pavoi's influencer activity vs. related brands
Pavoi competes in accessible, everyday jewelry, where ana luisa and EVRY JEWELS target similar shoppers seeking stackable, giftable pieces. All three rely on influencer styling, layering guides, and promo-driven conversion.
Total influencer content
Pavoi vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Pavoi leads with 17.9k sponsored posts, significantly outpacing EVRY JEWELS (9.2k posts) and ana luisa (1.1k posts). Across all three brands, the average volume is 9.4k posts, indicating mature, scaled influencer programs. Pavoi has far more total posts than ana luisa and EVRY JEWELS.
By social platform
Pavoi vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Pavoi leads on TikTok, while EVRY JEWELS has the most activity on Instagram and ana luisa has the most activity on YouTube. The gap is most notable on TikTok, with Pavoi at 17.9k, EVRY JEWELS at 8.2k, ana luisa at 301 posts. Pavoi's activity is particularly concentrated on TikTok. Pavoi’s posts are concentrated on TikTok, while ana luisa and EVRY JEWELS also have substantial activity on Instagram and YouTube.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- ana luisa's Influencer Marketing Strategy
- EVRY JEWELS's Influencer Marketing Strategy
- Selkie's Influencer Marketing Strategy
- Pixi Beauty's Influencer Marketing Strategy
- OLAPLEX's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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