We analyzed 417 pieces of influencer content sponsored by Rose Forever over the last 12 months.
This report breaks down where & how Rose Forever invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Rose Forever, see here: Rose Forever influencers.
Rose Forever's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
Number of sponsored posts
Rose Forever's influencer activity appears to have tapered over the year, from 35 posts in January down to 40 in December. April was the busiest month at 57 posts, 73% above the monthly average.
Total views on sponsored video posts
February generated the most views at 1.7M, while December recorded the least at 95.2k. Across all tracked posts in the 12-month window, average views per post were 15.3k. Interestingly, the highest-view month (February) does not align with peak post volume (April), which could indicate performance differences across months. The top-performing tracked post, by @marikoASMR, generated 579.7k views.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Rose Forever's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for Rose Forever.
Here are 3 examples of Rose Forever's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
𝐅𝐚𝐬𝐡𝐢𝐨𝐧 • 𝐁𝐞𝐚𝐮𝐭𝐲 • 𝐂𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞 • 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 @fashionnova @apmmonaco @kurtgeiger @meta - Amb✨ 💌𝖲𝖺𝗌𝗁𝖺𝗀𝗂𝗇𝖿𝗈@𝗀𝗆𝖺𝗂𝗅.𝖼𝗈𝗆 MIA | LA | NY 📍
Collaboration metrics
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Influencer bio
✨New Videos Weekly✨ Food | Beauty | Lifestyle Missbedheadinquiries@gmail.com
Collaboration metrics
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Influencer bio
I'm a Japanese who posts ASMR videos☺️🎧🇯🇵 In addition, he composes music under the name of mariko lilac. The song used in the opening of the video is an original created by DTM🎹 Both activities have been able to continue with various support from everyone on a daily basis. Thank you so much for everything 🥲🙏 Created with all my heart, I hope I can contribute to your relaxing time...🌿✨
Collaboration metrics
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If you break this down further by content type on YouTube, this is what it looks like:
💡 Related resource: How To Find YouTube Influencers.
For their top social platform (YouTube), here is a breakdown of the type of influencers Rose Forever are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 36% of partnerships featuring creators averaging 1K-5K views, Rose Forever's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (36.1k avg views/post, 357.0k followers):
Influencer bio
BUSINESS INQUIRIES: collab@shallonlester.com 👑 THE SHALLONTOURAGE: FRIENDS + EXCLUSIVE VIDS + GROUP CHATS 👑 https://hdly.me/shallon Save 25% with code SHALLON25 CELEB GOSSIP AND LOVE LESSONS! I'm Shallon Lester, a two-time published author, NYC magazine editor and star of Howcast's viral kissing videos. I spill the tea on celebs like Kylie Jenner, the Kardashians, Meghan Markle, Shawn Mendes, Justin Bieber, Hailey Baldwin, Rihanna and more to see what lessons WE can learn, and give you no-BS advice on everything from dating apps and players, to family and friends! 💜 FOLLOW: Instagram & TikTok @ShallonXO 💜 LISTEN: My advice podcast, Girl On Top! Apple: https://apple.co/2YxmmeA Spotify: https://spoti.fi/335AdMt 💋FIND LOVE ON DATING APPS IN 5 DAYS! 💋Get my new course, use code APPY15 to save 15% https://journeys.heydaily.co/appy-endings
Collaboration metrics
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And here is another example with a smaller creator on YouTube (9.6k avg views/post, 101.0k followers):
Influencer bio
Free Palestine🇵🇸🇨🇩🇦🇲🇸🇩
Collaboration metrics
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Out of 199 unique influencers in our dataset, 9 of them (5%) posted content for Rose Forever in 3 or more separate calendar months. The most consistent partner is @bluphoenixTGG, who has collaborated across 12 months with 37 total posts. @BlueAngelLoveTarot alone accounts for 11% of all tracked sponsored content.
Here are 3 examples of Rose Forever's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Rose Forever had the most influencer activity. 58.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Rose Forever collaborating with an influencer in United States.
Rose Forever’s giftable home/lifestyle positioning aligns with Brooklinen and DUSK, brands that similarly compete for premium gifting moments and aesthetic, home-centric influencer content.
Total sponsored posts tracked (last 12 months)
DUSK leads with 605 sponsored posts, significantly outpacing Rose Forever (417 posts) and Brooklinen (353 posts). Across all three brands, the average volume is 458 posts, indicating limited or experimental influencer activity.
Sponsored posts by platform
Rose Forever leads on YouTube, while DUSK has the most activity on Instagram and Brooklinen has the most activity on TikTok. The gap is most notable on Instagram, with DUSK at 558, Brooklinen at 214, Rose Forever at 100 posts. Rose Forever's activity is particularly concentrated on YouTube. DUSK posts far more on Instagram than Rose Forever and Brooklinen, and Rose Forever posts far more on YouTube than Brooklinen and DUSK.
Estimated sponsored posts in Rose Forever's top markets
DUSK has the highest estimated sponsored-post volume in United Kingdom (424 posts, 70%), Australia (39 posts, 6.5%), while Brooklinen has the highest estimated sponsored-post volume in United States (283 posts, 80.1%), Canada (19 posts, 5.4%), suggesting a North America focus, while Rose Forever leads in India with 22 posts (5.3%). Looking at United Kingdom specifically, the split is DUSK at 424 posts (70%), Rose Forever at 24 posts (5.8%), Brooklinen at 15 posts (4.2%).
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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