Eva NYC Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.3k pieces of influencer content sponsored by Eva NYC over the last 12 months.
This report breaks down where & how Eva NYC invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Eva NYC, see here: Eva NYC influencers.
Influencer activity throughout the year
Eva NYC's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Eva NYC's influencer activity by month
Number of sponsored posts
Eva NYC's influencer output appears relatively consistent throughout the year, averaging about 109 sponsored posts per month. August recorded the highest volume at 164 posts (50% above average), while April was the quietest at 56 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Eva NYC's sponsored influencer collaborations break down by social platform:
- TikTok: 918 posts (69.7%)
- Instagram: 392 posts (29.7%)
- YouTube: 8 posts (0.6%)
Eva NYC's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Eva NYC.
Here are 3 examples of Eva NYC's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
elysian__living x Eva NYC
Influencer bio
☁️ nyc address, homebody energy 💌 teamvictoria@emeraldwoodsmgmt.com 🔗 LINKS BELOW ↓
Collaboration metrics
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thekarlasalmeron x Eva NYC
Influencer bio
𝐚𝐳𖤓 ❥❥❥ 💌 karlajsalmeronm@gmail.com
Collaboration metrics
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allurabeauty x Eva NYC
![YouTube post by @allurabeauty for Eva NYC. Caption reads: [...] Storefront * Other Products Shown 🟣Eva NYC....](https://images.od.modash.io/683dd0412c162bd97bb87a02432a4a4117967ac9)
Influencer bio
Impact-Site-Verification: 476360344 Always REAL swatches of makeup, in-depth skincare analysis, and reviews of all things beauty
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.8%
- Carousels: 3.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Eva NYC are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Eva NYC's influencers average views (TikTok)
Based on each influencer's average views per post
With 38.7% of partnerships featuring creators averaging 1K-5K views, Eva NYC's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (235.0k avg views/post):
ambervcruz x Eva NYC
![TikTok post by @ambervcruz for Eva NYC. Caption reads: [...] stays put alllll night- obsessed! @Eva NYC ✨....](https://images.od.modash.io/a497fc2a3063330d034c26c6b9faf9d6956d6225)
Influencer bio
Single mom | Healing out loud ✨ Beauty, Glow ups, & Self love 💄 🗽 NYC | @Amber V Cruz
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.2k avg views/post):
ariannanic0le x Eva NYC
Influencer bio
curly hair, beauty & things I love! socal 🦪 ariannapcollabs@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Eva NYC's repeat partnerships
Out of 936 unique influencers in our dataset, 29 of them (3%) posted content for Eva NYC in 3 or more separate calendar months. The most consistent partner is @manesbymell, who has collaborated across 5 months with 8 total posts.
Here are 3 examples of Eva NYC's repeat influencer partnerships, with links to the sponsored content.
delaneychilds x Eva NYC
![Instagram post by @delaneychilds for Eva NYC. Caption reads: [...] for $ off! #evaynycpartner #evanyc.](https://images.od.modash.io/f4cff7b875bb7535cef2c09469421af4de1ac8f6)
![Instagram post by @delaneychilds for Eva NYC. Caption reads: [...] for an extra discount! #evanyc....](https://images.od.modash.io/6100a123125f3c7eb5e3d37d53d3c2d6a75a7548)
![Instagram post by @delaneychilds for Eva NYC. Caption reads: [...] DELANEY20 for a discount! #evanyc....](https://images.od.modash.io/3860da3f94c76e57b6d69136cfe56b06c03a7bb6)
cassidyaleksa x Eva NYC
![TikTok post by @cassidyaleksa for Eva NYC. Caption reads: @Eva NYC I am absolutely GIDDY over [...].](https://images.od.modash.io/eb24f63dcb1c299e9971bfd30a52467dc2324f12)
![TikTok post by @cassidyaleksa for Eva NYC. Caption reads: [...] mentioned: @Dairy Boy @Eva NYC @Fenty Beauty....](https://images.od.modash.io/b78c1973415eb1cd81ee83be7af1a7122c44b223)
ssammvalencia x Eva NYC
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Eva NYC had the most influencer activity. 69.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.7%)
- Canada (4.2%)
- Brazil (4.1%)
Eva NYC's influencer activity by market
Here is another example of Eva NYC collaborating with an influencer in United States.
magdazzle x Eva NYC
![TikTok post by @magdazzle for Eva NYC. Caption reads: [...] finishing touch to any look with @Eva NYC....](https://images.od.modash.io/9f6e87783bb56eecdade3e8cccdf9425c34d3e81)
Eva NYC's influencer activity vs. related brands
Eva NYC, IGK Hair, and MONDAY Haircare compete in accessible, trend-driven haircare with strong retail and social visibility, making them close matches for influencer seeding and routine-based content strategy.
Total influencer content
Eva NYC vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
IGK Hair leads with 7.8k sponsored posts, significantly outpacing MONDAY Haircare (1.4k posts) and Eva NYC (1.3k posts). Across all three brands, the average volume is 3.5k posts, indicating mature, scaled influencer programs. IGK Hair has several times more total posts than Eva NYC or MONDAY Haircare.
By social platform
Eva NYC vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Eva NYC leads on YouTube, while MONDAY Haircare has the most activity on Instagram and IGK Hair has the most activity on TikTok. The gap is most notable on TikTok, with IGK Hair at 7.8k, Eva NYC at 918, MONDAY Haircare at 700 posts. IGK Hair's activity is particularly concentrated on TikTok. On TikTok, IGK Hair has several times more posts than Eva NYC or MONDAY Haircare.
By geographical market
Eva NYC vs. related brands influencer activity (by country)
Estimated sponsored posts in Eva NYC's top markets
IGK Hair has the highest estimated sponsored-post volume in United States (6.5k posts, 83.6%), Canada (478 posts, 6.1%), Philippines (376 posts, 4.8%), suggesting a North America focus, while MONDAY Haircare leads in United Kingdom with 143 posts (10.2%). Looking at United States specifically, the split is IGK Hair at 6.5k posts (83.6%), Eva NYC at 919 posts (69.7%), MONDAY Haircare at 691 posts (49.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- IGK Hair's Influencer Marketing Strategy
- MONDAY Haircare's Influencer Marketing Strategy
- Fanttik's Influencer Marketing Strategy
- Wildflower Cases's Influencer Marketing Strategy
- DISSH's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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