Eva NYC Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.4k pieces of influencer content sponsored by Eva NYC over the last 12 months.

This report breaks down where & how Eva NYC invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Eva NYC, see here: Eva NYC influencers.

Influencer activity throughout the year

Eva NYC's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Eva NYC's influencer output appears relatively consistent throughout the year, averaging about 119 sponsored posts per month. August recorded the highest volume at 169 posts (42% above average), while February was the quietest at 62 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Eva NYC's sponsored influencer collaborations break down by social platform:

• TikTok: 946 posts (65.9%)
• Instagram: 478 posts (33.3%)
• YouTube: 11 posts (0.8%)

TikTok influencer marketing is a clear focus for Eva NYC.

Here are 3 examples of Eva NYC's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

elysian__living x Eva NYC

elysian__living

@elysian__living

13 Jun, 25

493.1k

33.4k

Resetting my hair without stripping it 💚 I’ve been using the @evahairnyc Take Care Healthy Hair duo for daily washes and my hair feels light, clean, and so shiny 💫 ad #asmrhaircare #hairreset #healthyhairroutine #selfcare #haircare

Influencer bio

☁️ nyc address, homebody energy 💌 teamvictoria@emeraldwoodsmgmt.com 🔗 LINKS BELOW ↓

Collaboration metrics

Post views493.1k

Post EMV $18.1k

More influencer data

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thekarlasalmeron x Eva NYC

thekarlasalmeron

@thekarlasalmeron

21 Aug, 25

5.3M

74.3k

New look, same shine 🤩✨ @Eva NYC

Influencer bio

𝐚𝐳𖤓 ❥❥❥ 💌 karlajsalmeronm@gmail.com

Collaboration metrics

Post views5.3M

Post EMV $109.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

allurabeauty x Eva NYC

allurabeauty

@allurabeauty

28 May, 25

5.4k

182

[...] Storefront * Other Products Shown 🟣Eva NYC Repair Ritual Strengthening Collection * [...]

Influencer bio

Impact-Site-Verification: 476360344 Always REAL swatches of makeup, in-depth skincare analysis, and reviews of all things beauty

Collaboration metrics

Post views5.4k

Post EMV $180

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 37.7% of partnerships featuring creators averaging 1K-5K views, Eva NYC's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (222.6k avg views/post):

brookehyland_1 x Eva NYC

brookehyland_1

@brookehyland_1

28 Mar, 25

393.1k

17.2k

[...] by Mindy @FRENSHE @Living Proof, Inc. @Eva NYC

Influencer bio

XoBMHyland7@gmail.com IG: brookehyland 💖🧸🌍🍣 🦋🫦💍

Collaboration metrics

Post views393.1k

Post EMV $8.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (8.7k avg views/post):

_thelegitmisfit x Eva NYC

_thelegitmisfit

@_thelegitmisfit

19 Mar, 25

23.2k

1.2k

@Eva NYC BEEN THAT GIRL 💅🏾 you definitely need [...]

Influencer bio

Louisiana | Makeup 💄 misfitsocials21@gmail.com 💌

Collaboration metrics

Post views23.2k

Post EMV $522

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Eva NYC's repeat partnerships

manesbymell x Eva NYC

manesbymell

@manesbymell

28 Jan, 26

40.6k

[...] reset without rehydrating. Eva NYC’s new H2-Woah Hydra-Jelly Hair [...]

manesbymell

@manesbymell

24 Sep, 25

2k

[...] Together? Unstoppable. 🖤 #evanyc #evanycpartner

manesbymell

@manesbymell

27 Mar, 25

1.4k

[...] best hair every wash day? #evanycpartner 📌 My go-to combo from [...]

ithinkitsbella x Eva NYC

ithinkitsbella

@ithinkitsbella

19 Mar, 25

317.7k

2.5k

[...] & conditioner combo with @Eva NYC 💕 #evanyc #evanycpartner [...]

ithinkitsbella

@ithinkitsbella

26 Nov, 25

204.2k

1.2k

the three products from @Eva NYC that i cannot live without in [...]

ithinkitsbella

@ithinkitsbella

22 Apr, 25

93.5k

672

[...] acid! i’m in love with @Eva NYC ‘s h2-woah collection to [...]

elysian__living x Eva NYC

elysian__living

@elysian__living

13 Jun, 25

493.1k

33.4k

Resetting my hair without stripping it 💚 I’ve been using the @evahairnyc Take Care Healthy Hair duo for daily washes and my hair feels light, clean, and so shiny 💫 ad #asmrhaircare #hairreset #healthyhairroutine #selfcare #haircare

elysian__living

@elysian__living

23 Jul, 25

486.4k

7.6k

[...] #asmrhair #postshowerroutine #evanyc #healthyhair #hairreset [...]

elysian__living

@elysian__living

21 Mar, 25

380.8k

18.9k

From dry to hydrated in one wash using @evahairnyc H2-Whoa Hydrating Shampoo & Conditioner 💦💙 ad #hydratedhair #glowup #healthyhair #curlyhairroutine #summer #asmr #hairwashday #hairjourney #aesthetic #haircare

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (5.7%)
• Brazil (3.9%)
• Canada (3.6%)

Here is another example of Eva NYC collaborating with an influencer in United States.

elysian.living x Eva NYC

elysian.living

@elysian.living

13 Jun, 25

1.8M

252.9k

[...] stripping it 💚 I’ve been using the @Eva NYC Take Care Healthy Hair duo for daily [...]

Eva NYC's influencer activity vs. related brands

Eva NYC competes in modern, salon-inspired haircare and styling that performs well in short-form tutorials. IGK Hair and OUAI target similar consumers and often win share through creator reviews, routines, and product “holy grail” recommendations.

Total influencer content

IGK Hair leads with 8.4k sponsored posts, significantly outpacing OUAI (5.9k posts) and Eva NYC (1.4k posts). Across all three brands, the average volume is 5.2k posts, indicating mature, scaled influencer programs. IGK Hair and OUAI each have several times more total posts than Eva NYC.

By social platform

Among these brands, OUAI leads on Instagram and YouTube and IGK Hair leads on TikTok. The gap is most notable on TikTok, with IGK Hair at 8.4k, OUAI at 4k, Eva NYC at 946 posts. IGK Hair's activity is particularly concentrated on TikTok. On TikTok, IGK Hair and OUAI have several times more posts than Eva NYC, while on Instagram OUAI has several times more posts than Eva NYC and IGK Hair has none.

By geographical market

IGK Hair has the highest estimated sponsored-post volume in United States (7k posts, 83.1%), Canada (519 posts, 6.2%), suggesting a North America focus, while OUAI has the highest estimated sponsored-post volume in United Kingdom (663 posts, 11.2%), India (290 posts, 4.9%), while Eva NYC leads in Brazil with 56 posts (3.9%). Looking at United States specifically, the split is IGK Hair at 7k posts (83.1%), OUAI at 3.2k posts (54.4%), Eva NYC at 1k posts (71.8%).