Camille Rose Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.9k pieces of influencer content sponsored by Camille Rose over the last 12 months.

This report breaks down where & how Camille Rose invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Camille Rose, see here: Camille Rose influencers.

Influencer activity throughout the year

Camille Rose's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Camille Rose's influencer output appears relatively consistent throughout the year, averaging about 235 sponsored posts per month. November recorded the highest volume at 322 posts (37% above average), while May was the quietest at 191 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Camille Rose's sponsored influencer collaborations break down by social platform:

• TikTok: 1.7k posts (61%)
• Instagram: 1.1k posts (37.7%)
• YouTube: 38 posts (1.3%)

TikTok influencer marketing is a clear focus for Camille Rose.

Here are 3 examples of Camille Rose's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

momentsbyalev x Camille Rose

momentsbyalev

@momentsbyalev

28 Sep, 26

453.5K

6K

[...] day + a Target run? Yes please! 🎯✨ Camille Rose is 30% OFF FULL BRAND at Target from [...]

Influencer bio

Lifestyle UGC Creator ✨ Mom | Home | Beauty 📍 Based in US 🇺🇸 For collaborations 📧 alevurfali0508@gmail.com

Collaboration metrics

Post views453.5k

Post EMV $14.2k

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kimkardashian x Camille Rose

kimkardashian

@kimkardashian

02 Apr, 26

11M

529.3K

Mommy daughter day with chi chi using @Camille Rose Moisture Milk and Curl Maker✨🧖🏼‍♀️ [...]

Influencer bio

@SKIMS @Update

Collaboration metrics

Post views11.0M

Post EMV $246.5k

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SherriShowTV x Camille Rose

SherriShowTV

@SherriShowTV

18 Nov, 25

26.5K

777

[...] at its most joyful and sensorial. Camille Rose products nourish every curl, coil, and [...]

Influencer bio

⭐️ THE BEST TIME IN DAYTIME ⭐️ WEEKDAYS ⭐️ Subscribe NOW to never miss a moment!

Collaboration metrics

Post views26.5k

Post EMV $874

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 39.6% of partnerships featuring creators averaging 1K-5K views, Camille Rose's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (274.6k avg views/post):

akivashair x Camille Rose

akivashair

@akivashair

05 Sep, 26

45.6K

2.3K

[...] lie! Perfected this style using @CAMILLE ROSE curl maker gel & curls love leave in [...]

Influencer bio

Natural Hair Styles| Tips| Washing Tutorials Giovanna@myblaqbook.com 📥 Hair Thanos

Collaboration metrics

Post views45.6k

Post EMV $1.0k

More influencer data

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And here is another example with a smaller creator on TikTok (9.9k avg views/post):

jasminenicholle_ x Camille Rose

jasminenicholle_

@jasminenicholle_

03 Sep, 26

6.7K

914

[...] mentioned: @As I Am: JBCO water @CAMILLE ROSE honey hydrate leave in + spiked honey [...]

Influencer bio

📍NYC natural hair, beauty faves, and nyc happenings ✨ 📧: thejasminenicholle@gmail.com

Collaboration metrics

Post views6.7k

Post EMV $181

More influencer data

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Camille Rose's repeat partnerships

janell_stephens x Camille Rose

janell_stephens

@janell_stephens

04 Jul, 26

39.6K

161

[...] and education using new Camille Rose products at the Target Style [...]

janell_stephens

@janell_stephens

17 Aug, 26

7.5K

269

[...] scalp and hair journey. @camillerosenaturals NEW Rejuva boost [...]

janell_stephens

@janell_stephens

12 Feb, 26

7.1K

241

We had the best time at the NYFW event at Target SoHo! 🩷 During the event our founder @janell_stephens had her Beauty Edit on display, showcasing some of her favorite beauty essentials. Thank you to @target and @targetstyle for shining a light on our founder and brand! ✨ #TargetSoHo #TargetPartner

444.tor x Camille Rose

444.tor

@444.tor

11 Mar, 26

2.6K

214

my one brand curl routine! @Camille Rose @janellstephens [...]

444.tor

@444.tor

27 May, 26

2.5K

233

[...] collection at @target @CAMILLE ROSE @janellstephens [...]

444.tor

@444.tor

01 Oct, 26

1.1K

99

Trying the new camille rose rejuva boost!🍓🍋 Shop [...]

_sabrina_e_ x Camille Rose

_sabrina_e_

@_sabrina_e_

08 Sep, 26

19K

2.6K

[...] for a discount! ✨ Shop the Camille Rose Batana Collection on the [...]

_sabrina_e_

@_sabrina_e_

29 Jun, 26

7.3K

455

[...] and you can shop select Camille Rose favorites with a Buy 1, Get [...]

_sabrina_e_

@_sabrina_e_

07 Aug, 26

5.7K

630

Yes, @CAMILLE ROSE is right around the corner [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (3%)
• Brazil (3%)
• Canada (1.7%)

Here is another example of Camille Rose collaborating with an influencer in United States.

builtbypalmer x Camille Rose

builtbypalmer

@builtbypalmer

29 Jul, 26

1.3M

87.9K

[...] a few weeks and using our favorite @CAMILLE ROSE products to help hydrate and nourish [...]

Camille Rose's influencer activity vs. related brands

Camille Rose competes most directly with other hair-focused beauty brands aimed at treatment and styling results. Color Wow Hair and OLAPLEX are well-known, influencer-active haircare players that overlap strongly in audience and retail channels.

Total influencer content

Color Wow Hair leads with 23.8K sponsored posts, significantly outpacing OLAPLEX (13.3K posts) and Camille Rose (2.9K posts). Across all three brands, the average volume is 13.3K posts, indicating mature, scaled influencer programs. Color Wow Hair has several times more total posts than Camille Rose and OLAPLEX.

By social platform

Among these brands, OLAPLEX leads on Instagram and YouTube and Color Wow Hair leads on TikTok. The gap is most notable on TikTok, with Color Wow Hair at 23.8K, OLAPLEX at 9.1K, Camille Rose at 1.7K posts. Color Wow Hair's activity is particularly concentrated on TikTok. On TikTok, Color Wow Hair has several times more posts than Camille Rose and OLAPLEX.

By geographical market

Color Wow Hair has the highest estimated sponsored-post volume in United States (13K posts, 55.1%), India (4.5K posts, 19%), United Kingdom (2.2K posts, 9.1%), while OLAPLEX leads in Canada with 507 posts (3.8%), while Camille Rose leads in Brazil with 86 posts (3%). Looking at United States specifically, the split is Color Wow Hair at 13K posts (55.1%), OLAPLEX at 6.8K posts (51.2%), Camille Rose at 2.4K posts (82.1%).