Camille Rose Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.7k pieces of influencer content sponsored by Camille Rose over the last 12 months.

This report breaks down where & how Camille Rose invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Camille Rose, see here: Camille Rose influencers.

Influencer activity throughout the year

Camille Rose's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Camille Rose's influencer output appears relatively consistent throughout the year, averaging about 225 sponsored posts per month. November recorded the highest volume at 321 posts (43% above average), while July was the quietest at 175 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Camille Rose's sponsored influencer collaborations break down by social platform:

• TikTok: 1.7k posts (61.9%)
• Instagram: 997 posts (36.9%)
• YouTube: 32 posts (1.2%)

TikTok influencer marketing is a clear focus for Camille Rose.

Here are 3 examples of Camille Rose's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

sabrina._e x Camille Rose

sabrina._e

@sabrina._e

21 Oct, 25

345.7k

13k

[...] ditterent because it’s powered by Camille Rose products. The curls are giving [...]

Influencer bio

Hair | Lifestyle 💌 nmsw53@gmail.com 📍DALLAS, TX

Collaboration metrics

Post views345.7k

Post EMV $11.7k

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kimkardashian x Camille Rose

kimkardashian

@kimkardashian

02 Apr, 26

10.7M

517.5k

Mommy daughter day with chi chi using @Camille Rose Moisture Milk and Curl Maker✨🧖🏼‍♀️ [...]

Influencer bio

@SKIMS @Update

Collaboration metrics

Post views10.7M

Post EMV $239.9k

More influencer data

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SherriShowTV x Camille Rose

SherriShowTV

@SherriShowTV

18 Nov, 25

26.5k

777

[...] at its most joyful and sensorial. Camille Rose products nourish every curl, coil, and [...]

Influencer bio

⭐️ THE BEST TIME IN DAYTIME ⭐️ WEEKDAYS ⭐️ Subscribe NOW to never miss a moment!

Collaboration metrics

Post views26.5k

Post EMV $874

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 40% of partnerships featuring creators averaging 1K-5K views, Camille Rose's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (239.3k avg views/post):

rosemariecunningham x Camille Rose

rosemariecunningham

@rosemariecunningham

29 Oct, 25

9.5k

353

[...] got the perfect braid out! Thank you @Camille Rose! #CamilleRosePartner #hydration [...]

Influencer bio

Black girl hair things 🤎 | NYC hair reviews -> @Rosemarie’s Reviews 📧: contact@rosemariecunningham.com shop my TikTok posts ￬

Collaboration metrics

Post views9.5k

Post EMV $208

More influencer data

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And here is another example with a smaller creator on TikTok (9.6k avg views/post):

anneityt x Camille Rose

anneityt

@anneityt

20 Nov, 25

8.5k

214

I teamed up with Camille Rose to highlight their must-have holiday [...]

Influencer bio

IG: tytiannascoil YT: Tytianna T Hair| Fashion| Whatever else I choose Paid collabs: tytiannascoil@gmail.com

Collaboration metrics

Post views8.5k

Post EMV $180

More influencer data

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Camille Rose's repeat partnerships

janell_stephens x Camille Rose

janell_stephens

@janell_stephens

04 Jul, 26

39.2k

155

[...] and education using new Camille Rose products at the Target Style [...]

janell_stephens

@janell_stephens

12 Feb, 26

7.1k

241

We had the best time at the NYFW event at Target SoHo! 🩷 During the event our founder @janell_stephens had her Beauty Edit on display, showcasing some of her favorite beauty essentials. Thank you to @target and @targetstyle for shining a light on our founder and brand! ✨ #TargetSoHo #TargetPartner

janell_stephens

@janell_stephens

09 Dec, 25

1.2k

Sherri and Camille Rose CEO @janell_stephens head to [...]

be4realdee x Camille Rose

be4realdee

@be4realdee

09 Jun, 26

10.4k

343

[...] Shop Edge Freeze now at camillerose.com & use code 5766HV to [...]

be4realdee

@be4realdee

03 Dec, 25

3.3k

128

[...] my routine😍😮‍💨Product: @camillerosenaturals | Batana Fro Mousse, [...]

be4realdee

@be4realdee

27 Nov, 25

995

ALL @camillerosenaturals products will be $10 [...]

be4realdee x Camille Rose

be4realdee

@be4realdee

03 Dec, 25

11.8k

563

[...] my routine😍😮‍💨Product: @Camille Rose | Batana Fro Mousse, Batana [...]

be4realdee

@be4realdee

09 Jun, 26

3.9k

145

[...] Shop Edge Freeze now at camillerose.com & use code 5766HV to [...]

be4realdee

@be4realdee

10 Oct, 25

2.9k

155

[...] wash and gos for good!😭 @Camille Rose really did their big one [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (3.1%)
• Brazil (2.7%)
• Nigeria (2.3%)

Here is another example of Camille Rose collaborating with an influencer in United States.

jadamhunterr x Camille Rose

jadamhunterr

@jadamhunterr

30 Sep, 25

875.1k

100k

[...] love this leave-in conditioner from @Camille Rose !! #minitwists [...]

Camille Rose's influencer activity vs. related brands

Camille Rose competes in textured-hair and curl-care routines with BounceCurl and, more broadly, MONDAY Haircare in mainstream haircare—each relying on before/after results and routine content from hair creators.

Total influencer content

BounceCurl leads with 5.7k sponsored posts, significantly outpacing Camille Rose (2.7k posts) and MONDAY Haircare (1.7k posts). Across all three brands, the average volume is 3.4k posts, indicating mature, scaled influencer programs. BounceCurl has more than double the total posts of Camille Rose and MONDAY Haircare.

By social platform

Among these brands, BounceCurl leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with BounceCurl at 3.8k, Camille Rose at 1.7k, MONDAY Haircare at 795 posts. On TikTok and YouTube, BounceCurl has multiple times more posts than Camille Rose and MONDAY Haircare.

By geographical market

BounceCurl has the highest estimated sponsored-post volume in United States (3.9k posts, 69.2%), Brazil (319 posts, 5.6%), United Kingdom (251 posts, 4.4%), while MONDAY Haircare leads in Canada with 106 posts (6.4%). Looking at United States specifically, the split is BounceCurl at 3.9k posts (69.2%), Camille Rose at 2.2k posts (82.1%), MONDAY Haircare at 774 posts (46.8%).