Camille Rose Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.6k pieces of influencer content sponsored by Camille Rose over the last 12 months.
This report breaks down where & how Camille Rose invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Camille Rose, see here: Camille Rose influencers.
Influencer activity throughout the year
Camille Rose's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Camille Rose's influencer activity by month
Number of sponsored posts
Camille Rose's influencer output appears relatively consistent throughout the year, averaging about 218 sponsored posts per month. November recorded the highest volume at 320 posts (47% above average), while May was the quietest at 169 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Camille Rose's sponsored influencer collaborations break down by social platform:
- TikTok: 1.6k posts (59.9%)
- Instagram: 1.0k posts (38.8%)
- YouTube: 33 posts (1.3%)
Camille Rose's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Camille Rose.
Here are 3 examples of Camille Rose's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sabrina._e x Camille Rose
![Instagram post by @sabrina._e for Camille Rose. Caption reads: [...] ditterent because it’s powered by Camille....](https://images.od.modash.io/0e394f5ea29164540c86093d8524467b61d5ff0b)
Influencer bio
Hair | Lifestyle 💌 nmsw53@gmail.com 📍DALLAS, TX
Collaboration metrics
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jadamhunterr x Camille Rose
![TikTok post by @jadamhunterr for Camille Rose. Caption reads: [...] love this leave-in conditioner from @Camille....](https://images.od.modash.io/2d8c17ffada8ab5d71e48d8623cae203b49d2ac2)
Influencer bio
24 | MD HIIII BESTIE❤︎ type 4 hair🌱 | lifestyle 💌: jadamhunterr@gmail.com
Collaboration metrics
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SherriShowTV x Camille Rose
![YouTube post by @SherriShowTV for Camille Rose. Caption reads: [...] at its most joyful and sensorial. Camille....](https://images.od.modash.io/06f987e65edabbf869a3465701e036461a3eae5f)
Influencer bio
⭐️ THE BEST TIME IN DAYTIME ⭐️ ALL NEW WEEKDAYS ⭐️ Subscribe NOW to never miss a moment!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.5%
- Carousels: 2.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Camille Rose are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Camille Rose's influencers average views (TikTok)
Based on each influencer's average views per post
With 39.4% of partnerships featuring creators averaging 1K-5K views, Camille Rose's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (239.3k avg views/post):
rosemariecunningham x Camille Rose
![TikTok post by @rosemariecunningham for Camille Rose. Caption reads: [...] got the perfect braid out! Thank you....](https://images.od.modash.io/4681302585d57f34bb3a7c04a36c563fe9148875)
Influencer bio
Black girl hair things ✨ | NYC hair reviews -> @Rosemarie’s Reviews 📧: contact@rosemariecunningham.com shop my TikTok posts ￬
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
mocha.mami x Camille Rose
![TikTok post by @mocha.mami for Camille Rose. Caption reads: [...] my hot oil at home, Cocoa Nibs from @CAMILLE....](https://images.od.modash.io/6896b6e55c99ae8e1b335385b185bf9ab124126d)
Influencer bio
DC | 🇭🇹 Exod 14:14 Type 4, Low Porosity Natural Hair 📬: Partnerwithmocha@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Camille Rose's repeat partnerships
Out of 1.5k unique influencers in our dataset, 82 of them (5%) posted content for Camille Rose in 3 or more separate calendar months. The most consistent partner is @janell_stephens, who has collaborated across 11 months with 60 total posts.
Here are 3 examples of Camille Rose's repeat influencer partnerships, with links to the sponsored content.
sabrina._e x Camille Rose
![Instagram post by @sabrina._e for Camille Rose. Caption reads: [...] and you can shop select Camille Rose....](https://images.od.modash.io/55f05fc095ef753ecd6bca0b1a7f77c4d721237e)
be4realdee x Camille Rose
![Instagram post by @be4realdee for Camille Rose. Caption reads: [...] Shop Edge Freeze now at camillerose.com &....](https://images.od.modash.io/5438ac6dfac82598a73e4c11eec55a2712076dae)
![Instagram post by @be4realdee for Camille Rose. Caption reads: [...] my routine😍😮💨Product:....](https://images.od.modash.io/047776423d254351b0a22846e0b4ae7834a233a4)
be4realdee x Camille Rose
![TikTok post by @be4realdee for Camille Rose. Caption reads: [...] my routine😍😮💨Product: @Camille Rose |....](https://images.od.modash.io/740a6ab5681cfbd1d2f61638b2e7f978614e5e3e)
![TikTok post by @be4realdee for Camille Rose. Caption reads: [...] wash and gos for good!😭 @Camille Rose....](https://images.od.modash.io/9af02e254cc5b7e0d85845d9622a86de011aa549)
![TikTok post by @be4realdee for Camille Rose. Caption reads: ALL @Camille Rose products are $10 starting [...].](https://images.od.modash.io/17995d622af31341d19d5f4c4ec62aa96e91c863)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Camille Rose had the most influencer activity. 83.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (3%)
- United Kingdom (3%)
- France (1.9%)
Camille Rose's influencer activity by market
Here is another example of Camille Rose collaborating with an influencer in United States.
rebekahjourney x Camille Rose
Camille Rose's influencer activity vs. related brands
Camille Rose overlaps with BounceCurl and MONDAY Haircare in haircare discovery, especially for routine-driven buyers who follow creators for wash-day tutorials, curl definition, and product layering recommendations.
Total influencer content
Camille Rose vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BounceCurl leads with 5.5k sponsored posts, significantly outpacing Camille Rose (2.6k posts) and MONDAY Haircare (1.6k posts). Across all three brands, the average volume is 3.2k posts, indicating mature, scaled influencer programs. BounceCurl has about twice as many total posts as Camille Rose and MONDAY Haircare.
By social platform
Camille Rose vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, BounceCurl leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with BounceCurl at 3.6k, Camille Rose at 1.6k, MONDAY Haircare at 773 posts. On TikTok and YouTube, BounceCurl has multiple times more posts than Camille Rose and MONDAY Haircare.
By geographical market
Camille Rose vs. related brands influencer activity (by country)
Estimated sponsored posts in Camille Rose's top markets
BounceCurl has the highest estimated sponsored-post volume in United States (3.8k posts, 68.7%), Brazil (319 posts, 5.8%), United Kingdom (258 posts, 4.7%), while MONDAY Haircare leads in Canada with 110 posts (7.1%). Looking at United States specifically, the split is BounceCurl at 3.8k posts (68.7%), Camille Rose at 2.2k posts (83.2%), MONDAY Haircare at 750 posts (48.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BounceCurl's Influencer Marketing Strategy
- MONDAY Haircare's Influencer Marketing Strategy
- DISSH's Influencer Marketing Strategy
- Sacheu's Influencer Marketing Strategy
- EZ Tattoo Supply's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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