We analyzed 2.5k pieces of influencer content sponsored by Camille Rose over the last 12 months.
This report breaks down where & how Camille Rose invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Camille Rose, see here: Camille Rose influencers.
Camille Rose's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Camille Rose's influencer output appears relatively consistent throughout the year, averaging about 207 sponsored posts per month. November recorded the highest volume at 313 posts (51% above average), while February was the quietest at 104 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Camille Rose's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Camille Rose.
Here are 3 examples of Camille Rose's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
My mom's a superstar all from a home movie [parody...NOT THE REAL NORTH WEST] written by @nataliethehero norisblackbook@gmail.com
Collaboration metrics
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Influencer bio
TT business: tiana@offlimitsgroup.com IG tianawilson
Collaboration metrics
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Influencer bio
♥ CONTACT ME ♥ Email: hello@jaimarii.com Instagram: Jai.marii Tiktok: Jai.marii Thanks for stopping by!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Camille Rose are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 38.9% of partnerships featuring creators averaging 1K-5K views, Camille Rose's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (603.9k avg views/post):
Influencer bio
tu bilingual beauty amiga 💗 🚕 NJ | 25 🧁 | 🎓 student 💌 karla@lucky8collective.com 🌴🌸🧸🍵⭐️🪷
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.3k avg views/post):
Influencer bio
Moon Child 🌙🫶🏽
Collaboration metrics
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Out of 1.5k unique influencers in our dataset, 73 of them (5%) posted content for Camille Rose in 3 or more separate calendar months. The most consistent partner is @janell_stephens, who has collaborated across 11 months with 59 total posts.
Here are 3 examples of Camille Rose's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Camille Rose had the most influencer activity. 82.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Camille Rose collaborating with an influencer in United States.
Camille Rose competes in the haircare space with a strong focus on textured-hair routines and ingredient-led storytelling. Briogeo and MONDAY Haircare are both influencer-forward hair brands that target similar beauty audiences and compete for share of shelf and attention in haircare.
Total sponsored posts tracked (last 12 months)
Camille Rose leads with 2.5k sponsored posts, significantly outpacing MONDAY Haircare (331 posts) and Briogeo (135 posts). Across all three brands, the average volume is 987 posts, suggesting moderate but consistent investment. Camille Rose has several times more total posts than Briogeo and MONDAY Haircare.
Sponsored posts by platform
Camille Rose leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Camille Rose at 1.4k, Briogeo at 0, MONDAY Haircare at 0 posts. Briogeo's activity is particularly concentrated on Instagram. Camille Rose has far more TikTok posts than Briogeo and MONDAY Haircare, which have none.
Estimated sponsored posts in Camille Rose's top markets
Camille Rose has the highest estimated sponsored-post volume in United States (2.1k posts, 82.8%), United Kingdom (87 posts, 3.5%), Brazil (57 posts, 2.3%), while MONDAY Haircare leads in Canada with 23 posts (6.8%). Looking at United States specifically, the split is Camille Rose at 2.1k posts (82.8%), MONDAY Haircare at 160 posts (48.3%), Briogeo at 91 posts (67.4%). Camille Rose's strength in United States and United Kingdom may indicate a home-market focus, while MONDAY Haircare shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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