Camille Rose Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 493 pieces of influencer content sponsored by Camille Rose over the last 12 months.

This report breaks down where & how Camille Rose invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Camille Rose, see here: Camille Rose influencers.

Influencer activity throughout the year

Camille Rose's sponsored post volume appears to trend upward over the 12-month period, rising from 27 posts in January to 57 in December. The peak month, November, reached 107 posts, 168% higher than the monthly average of 40.

May generated the most views at 3.3M, while January recorded the least at 110.2k. Across all tracked posts in the 12-month window, average views per post were 19.8k. Interestingly, the highest-view month (May) does not align with peak post volume (November), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @xtiana7x, generated 2.5M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Camille Rose's sponsored influencer collaborations break down by social platform:

• TikTok: 332 posts (67.3%)
• Instagram: 154 posts (31.2%)
• YouTube: 7 posts (1.4%)

TikTok influencer marketing is a clear focus for Camille Rose.

Here are 3 examples of Camille Rose's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

norisblackbook x Camille Rose

norisblackbook

@norisblackbook

18 Mar, 25

810.3k

9.6k

[...] but I never neglect my hair care. @camillerosenaturals keeps my curls pop’n with Curl [...]

Influencer bio

My mom's a superstar all from a home movie [parody...NOT THE REAL NORTH WEST] written by @nataliethehero norisblackbook@gmail.com

Collaboration metrics

Post views 810.3k

Post EMV $25.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

xtiana7x x Camille Rose

xtiana7x

@xtiana7x

12 May, 25

2.5M

217.8k

[...] it #curlyhairroutine @Fenty Hair @Camille Rose

Influencer bio

TT business: tiana@offlimitsgroup.com IG tianawilson

Collaboration metrics

Post views 2.5M

Post EMV $60.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

JaiMarii x Camille Rose

JaiMarii

@JaiMarii

08 May, 25

40.5k

1.4k

[...] Hair Oil camillerose.com Alikay Leave-in Spray [...]

Influencer bio

♥ CONTACT ME ♥ Email: hello@jaimarii.com Instagram: Jai.marii Tiktok: Jai.marii Thanks for stopping by!

Collaboration metrics

Post views 40.5k

Post EMV $1.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 39.3% of partnerships featuring creators averaging 1K-5K views, Camille Rose's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 32.6%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (602.5k avg views/post, 139.1k followers):

karsace x Camille Rose

karsace

@karsace

12 Aug, 25

3.8k

492

[...] a la parada dominicana riding on the @Camille Rose float 🌹✨ #camillerosepartner [...]

Influencer bio

ur bilingual beauty amiga 💗 🚕 NJ | 25 🧁 | 🎓 student 💌 karla@lucky8collective.com 🌴🌸🧸🍵⭐️🪷

Collaboration metrics

Post views 3.8k

Post EMV $100

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.1k avg views/post, 19.9k followers):

joshjshowcase x Camille Rose

joshjshowcase

@joshjshowcase

02 Nov, 25

2.5k

37

@Camille Rose for defined Afro type 4 hair curls [...]

Influencer bio

19 | IG: @joshua.mj06 business | 📧: joshuaj3250@gmail.com 👨🏿‍🦱| Hair Growth Guide out Now⬇️

Collaboration metrics

Post views 2.5k

Post EMV $52

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Camille Rose's repeat partnerships

bethermias x Camille Rose

bethermias

@bethermias

20 May, 25

54k

1.2k

[...] >> @SheaMoisture @Camille Rose @Fenty Hair @Hollywood [...]

bethermias

@bethermias

15 Jul, 25

20.9k

1.2k

[...] good thanks to my favs💕🌸 @Camille Rose #grwm #naturalhair [...]

bethermias

@bethermias

13 May, 25

8.9k

263

[...] plan this summer🤍✨ hair @Camille Rose @ecostyle_us @Fenty Hair [...]

lexigreenofficial x Camille Rose

lexigreenofficial

@lexigreenofficial

25 Dec, 25

3.1k

[...] for the holidays 🎄✨🎅🏻 | @camillerosenaturals #camillerosepartner [...]

lexigreenofficial

@lexigreenofficial

16 Sep, 25

3k

my results using @camillerosenaturals on wash day, what do [...]

lexigreenofficial

@lexigreenofficial

26 Nov, 25

2.5k

[...] forget to shop all the best @camillerosenaturals deals going on this [...]

itsthecurlsforme x Camille Rose

itsthecurlsforme

@itsthecurlsforme

25 Jul, 25

15.8k

1.3k

[...] balayage enthusiast), ft. @Camille Rose #camillerosepartner

itsthecurlsforme

@itsthecurlsforme

04 Jul, 25

13.4k

1.1k

[...] exclusively been using @Camille Rose to prep and protect their [...]

itsthecurlsforme

@itsthecurlsforme

09 Jul, 25

13.1k

1k

[...] happy and healthy using @Camille Rose #camillerosepartner

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (3%)
• Brazil (2.8%)
• South Africa (2.1%)

Here is another example of Camille Rose collaborating with an influencer in United States.

faithchappelle x Camille Rose

faithchappelle

@faithchappelle

08 Apr, 25

506.6k

41k

[...] duo for moisture + definition 💞 @Camille Rose #CamilleRosepartner #curlyhair [...]

Camille Rose's influencer activity vs. related brands

Camille Rose competes strongly in haircare—especially textured-hair routines—alongside BounceCurl and MONDAY Haircare as alternatives for curl definition and hair health. All three are heavily promoted through wash-day creators and routine-based transformations.

Total influencer content

BounceCurl leads with 1.1k sponsored posts, significantly outpacing MONDAY Haircare (536 posts) and Camille Rose (493 posts). Across all three brands, the average volume is 717 posts, suggesting moderate but consistent investment. BounceCurl has more than twice as many total posts as Camille Rose and MONDAY Haircare.

By social platform

Among these brands, MONDAY Haircare leads on Instagram and BounceCurl leads on TikTok and YouTube. The gap is most notable on TikTok, with BounceCurl at 877, Camille Rose at 332, MONDAY Haircare at 213 posts. BounceCurl's activity is particularly concentrated on TikTok. On TikTok, BounceCurl has more than twice as many posts as Camille Rose and more than four times as many as MONDAY Haircare.

By geographical market

BounceCurl has the highest estimated sponsored-post volume in United States (771 posts, 68.7%), Brazil (63 posts, 5.6%), while MONDAY Haircare has the highest estimated sponsored-post volume in United Kingdom (56 posts, 10.4%), Canada (36 posts, 6.7%). Looking at United States specifically, the split is BounceCurl at 771 posts (68.7%), Camille Rose at 406 posts (82.4%), MONDAY Haircare at 256 posts (47.7%).