We analyzed 3.8k pieces of influencer content sponsored by Wiskii Active over the last 12 months.
This report breaks down where & how Wiskii Active invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Wiskii Active, see here: Wiskii Active influencers.
Wiskii Active's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Wiskii Active's influencer output appears relatively consistent throughout the year, averaging about 316 sponsored posts per month. July recorded the highest volume at 455 posts (44% above average), while February was the quietest at 134 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Wiskii Active's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Wiskii Active.
Here are 3 examples of Wiskii Active's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Lifestyle and Cooking blog Inspirational living, beauty and grace Los Angeles Shop the items I use here:
Collaboration metrics
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Influencer bio
pr/collabs 💌 Lexi@jafmedia.uk 📸 ig - lexibarringtonx @Fashion Nova 👻 lexibarrxx
Collaboration metrics
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Influencer bio
Mixing beauty & lifestyle with a dash of kitchen chaos 😋
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Wiskii Active are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 33.9% of partnerships featuring creators averaging 1K-5K views, Wiskii Active's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 29.8%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (141.3k avg views/post):
Influencer bio
Fashion & beauty with a touch of love. 💍 @amir.aslan.salehian Dubai 📍 My YouTube channel 👇🏽🌸
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.3k avg views/post):
Influencer bio
Som Nicol, 27 ročná mama 👶🏼👧🏼🧒🏼, Royal artistka, manželka. Milujem pohyb, život a svoju prácu. Vítam ťa tu! 📩Spolupráce : Nicol.nemova@gmail.com
Collaboration metrics
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Out of 2.1k unique influencers in our dataset, 39 of them (2%) posted content for Wiskii Active in 3 or more separate calendar months. The most consistent partner is @michaelahomolova_fitness, who has collaborated across 12 months with 48 total posts.
Here are 3 examples of Wiskii Active's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Wiskii Active had the most influencer activity. 28.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Wiskii Active collaborating with an influencer in United States.
Wiskii Active sits in premium, fashion-forward activewear, making Alo Yoga and Beyond Yoga strong competitors with similar athleisure aesthetics and influencer-heavy fitness and lifestyle audiences.
Total sponsored posts tracked (last 12 months)
Alo Yoga leads with 32.7k sponsored posts, significantly outpacing Wiskii Active (3.8k posts) and Beyond Yoga (357 posts). Across all three brands, the average volume is 12.3k posts, indicating mature, scaled influencer programs. Alo Yoga has far more total posts than Wiskii Active and Beyond Yoga.
Sponsored posts by platform
Among these brands, Alo Yoga leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Alo Yoga at 27.6k, Wiskii Active at 3.5k, Beyond Yoga at 286 posts. Wiskii Active's activity is particularly concentrated on Instagram. On Instagram and TikTok, Alo Yoga has many more posts than Wiskii Active and Beyond Yoga.
Estimated sponsored posts in Wiskii Active's top markets
Alo Yoga has the highest estimated sponsored-post volume in United States (14k posts, 43.9%), Brazil (1.8k posts, 5.5%), United Kingdom (1.6k posts, 4.8%), while Wiskii Active leads in Russia with 194 posts (5.1%), while Beyond Yoga leads in Canada with 15 posts (4.1%). Looking at United States specifically, the split is Alo Yoga at 14k posts (43.9%), Wiskii Active at 1.1k posts (28.4%), Beyond Yoga at 280 posts (78.5%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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