Wiskii Active Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.8k pieces of influencer content sponsored by Wiskii Active over the last 12 months.
This report breaks down where & how Wiskii Active invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Wiskii Active, see here: Wiskii Active influencers.
Influencer activity throughout the year
Wiskii Active's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Wiskii Active's influencer activity by month
Number of sponsored posts
Wiskii Active's influencer output appears relatively consistent throughout the year, averaging about 319 sponsored posts per month. November recorded the highest volume at 406 posts (27% above average), while September was the quietest at 230 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Wiskii Active's sponsored influencer collaborations break down by social platform:
- Instagram: 3.6k posts (93.3%)
- TikTok: 195 posts (5.1%)
- YouTube: 61 posts (1.6%)
Wiskii Active's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for Wiskii Active.
Here are 3 examples of Wiskii Active's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
abigailspenserhu x Wiskii Active
Influencer bio
胡馨婉 Founder @lumefranceofficial Empower Wellness 🍃 “Inward”🎵 YouTube 730M 👁️ NYC/London Max@newworldinvestsgroup.com
Collaboration metrics
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ssanyanovakovic x Wiskii Active
Influencer bio
💗💗 💌sanyanovakovic@thesociablesociety.com
Collaboration metrics
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AlexandraGater x Wiskii Active
Influencer bio
I'm Alexandra Gater, a DIY home designer on a mission to help you create spaces you love – no matter your budget. Here, you'll find everything from budget-friendly home makeovers, small space hacks, and affordable decor tips! Whether you're tackling a room overhaul or looking for simple, creative ideas, my goal is to make interior design easy, fun, and accessible for everyone. Brand partnerships & other inquiries: hello@alexandragater.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 55.1%
- Reels: 44.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Wiskii Active are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Wiskii Active's influencers average views (Instagram)
Based on each influencer's average views per post
Wiskii Active's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (141.3k avg views/post):
soroursalmani x Wiskii Active
Influencer bio
Made of Love… 💍 @amir.aslan.salehian Dubai 📍 Agency email : talent@dolcepalmsocial.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (6.6k avg views/post):
yujin_choi_pilates x Wiskii Active
Influencer bio
Private Pilates Studio, Marylebone/London A calm, beautifully designed space for strength, posture & longevity By appointment
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Wiskii Active's repeat partnerships
Out of 2.1k unique influencers in our dataset, 46 of them (2%) posted content for Wiskii Active in 3 or more separate calendar months. The most consistent partner is @annavansambeck, who has collaborated across 12 months with 42 total posts.
Here are 3 examples of Wiskii Active's repeat influencer partnerships, with links to the sponsored content.
annie_concept_ x Wiskii Active
nicolesimeonex x Wiskii Active
nadinefromthestable_official x Wiskii Active
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Wiskii Active had the most influencer activity. 27.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (4.6%)
- Russia (4.4%)
- United Kingdom (4.3%)
Wiskii Active's influencer activity by market
Here is another example of Wiskii Active collaborating with an influencer in United States.
0124riii x Wiskii Active
Wiskii Active's influencer activity vs. related brands
Adanola and AYBL are both activewear-led women’s apparel brands with a similar athleisure aesthetic and strong social/influencer-driven positioning, making them realistic direct competitors to Wiskii Active.
Total influencer content
Wiskii Active vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
AYBL leads with 40.1k sponsored posts, significantly outpacing Wiskii Active (3.8k posts) and Adanola (2k posts). Across all three brands, the average volume is 15.3k posts, indicating mature, scaled influencer programs. AYBL has far more total posts than Wiskii Active and Adanola.
By social platform
Wiskii Active vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, AYBL leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with AYBL at 26.4k, Adanola at 838, Wiskii Active at 195 posts. Wiskii Active's activity is particularly concentrated on Instagram. On TikTok, AYBL has far more posts than Wiskii Active and Adanola.
By geographical market
Wiskii Active vs. related brands influencer activity (by country)
Estimated sponsored posts in Wiskii Active's top markets
AYBL has the highest estimated sponsored-post volume in United States (20k posts, 49.5%), United Kingdom (6.4k posts, 16%), France (1.9k posts, 4.8%), suggesting a Europe focus, while Wiskii Active has the highest estimated sponsored-post volume in Brazil (177 posts, 4.6%), Russia (169 posts, 4.4%). Looking at United States specifically, the split is AYBL at 20k posts (49.5%), Wiskii Active at 1.1k posts (27.7%), Adanola at 557 posts (27.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Adanola's Influencer Marketing Strategy
- AYBL's Influencer Marketing Strategy
- Beautyblender's Influencer Marketing Strategy
- Son de Flor's Influencer Marketing Strategy
- Magic Spoon's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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