BELLAMI Hair Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.0k pieces of influencer content sponsored by BELLAMI Hair over the last 12 months.
This report breaks down where & how BELLAMI Hair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BELLAMI Hair, see here: BELLAMI Hair influencers.
Influencer activity throughout the year
BELLAMI Hair's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BELLAMI Hair's influencer activity by month
Number of sponsored posts
BELLAMI Hair's influencer output appears relatively consistent throughout the year, averaging about 164 sponsored posts per month. October recorded the highest volume at 237 posts (45% above average), while April was the quietest at 54 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BELLAMI Hair's sponsored influencer collaborations break down by social platform:
- Instagram: 1.6k posts (79%)
- TikTok: 412 posts (20.9%)
- YouTube: 1 posts (0.1%)
BELLAMI Hair's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for BELLAMI Hair.
Here are 3 examples of BELLAMI Hair's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
glamzilla x BELLAMI Hair
![Instagram post by @glamzilla for BELLAMI Hair. Caption reads: [...] So no one will ever know. I use the....](https://images.od.modash.io/b16993fd5a0f5e339a6892fea10b78de486601ce)
Influencer bio
basically your beauty bestie don’t follow me unless ur ready 2 be beauty obsessed
Collaboration metrics
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ashley_annel x BELLAMI Hair
![TikTok post by @ashley_annel for BELLAMI Hair. Caption reads: [...] of Wedding Season I Partnered up with....](https://images.od.modash.io/06ab15e6543317bc05eb4fe723b57d476812289e)
Influencer bio
🇵🇷 💌: ashleyannel@select.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
KatNesbitt x BELLAMI Hair
![YouTube post by @KatNesbitt for BELLAMI Hair. Caption reads: [...] 🎁 #BellamiPartner #BeFullOfYourself....](https://images.od.modash.io/5bf7b903a1cf87906919d0f40d615c4d34404da2)
Influencer bio
Your flight attendant bestie✈️🛍️🩷
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 71.3%
- Posts: 28.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers BELLAMI Hair are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BELLAMI Hair's influencers average views (Instagram)
Based on each influencer's average views per post
BELLAMI Hair's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (486.9k avg views/post):
itsgabbifarias x BELLAMI Hair
![Instagram post by @itsgabbifarias for BELLAMI Hair. Caption reads: [...] match just got easier thanks to @bellamihair....](https://images.od.modash.io/23285ba8a2c132dae62447485d6af8d0b79f4ade)
Influencer bio
‧₊˚ ❤︎ 𝜗ৎ inquiries: gabriella@outreachtalentgroup.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.0k avg views/post):
viirdii x BELLAMI Hair
Influencer bio
📍 Dallas 🇲🇽 ▫️Content Creator | MUA @ViiRDiii ▪️ @FashionNovaCurve ✉️ Team@viirdii.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BELLAMI Hair's repeat partnerships
Out of 862 unique influencers in our dataset, 33 of them (4%) posted content for BELLAMI Hair in 3 or more separate calendar months. The most consistent partner is @senadakxo, who has collaborated across 12 months with 198 total posts. @senadakxo alone accounts for 10% of all tracked sponsored content.
Here are 3 examples of BELLAMI Hair's repeat influencer partnerships, with links to the sponsored content.
senadakxo x BELLAMI Hair
![Instagram post by @senadakxo for BELLAMI Hair. Caption reads: [...] @Senadakxo Extensions from: @bellamihair /....](https://images.od.modash.io/6bf467cf768880ed10c71336576e225278bf8a18)
![Instagram post by @senadakxo for BELLAMI Hair. Caption reads: [...] @Senadakxo Extensions from: @bellamihair /....](https://images.od.modash.io/7aee84eb930c81f0cd19c61177f0ec31bce53beb)
![Instagram post by @senadakxo for BELLAMI Hair. Caption reads: [...] @Senadakxo Extensions from: @bellamihair 22....](https://images.od.modash.io/a465bb204841075b58a484f632abfb4f51082f8a)
hairstyledby_k x BELLAMI Hair
![TikTok post by @hairstyledby_k for BELLAMI Hair. Caption reads: [...] stay, wet spritz and stay @Bellamihair 22”....](https://images.od.modash.io/e4cd8d83488f470859c6828b15984b54d044029e)
![TikTok post by @hairstyledby_k for BELLAMI Hair. Caption reads: [...] volume needs. . Extensions @Bellamihair....](https://images.od.modash.io/19fc1eeb828d639e0d38280224c3aa63004caac8)
caitlinbrandyy x BELLAMI Hair
![TikTok post by @caitlinbrandyy for BELLAMI Hair. Caption reads: [...] #latenightfinds #ootd #pov @Bellamihair....](https://images.od.modash.io/038d375fae1aa3e5a42d14e068ebdb2829137eba)
![TikTok post by @caitlinbrandyy for BELLAMI Hair. Caption reads: [...] @wavytalkofficial @Bellamihair @SHEIN @Huda....](https://images.od.modash.io/86475a99d9cba9c8b2bc2e5341345860824cf755)
![TikTok post by @caitlinbrandyy for BELLAMI Hair. Caption reads: [...] #xybca #gymtok #hairtok @Bellamihair.](https://images.od.modash.io/53bcb670e70f6ff9af88c2eff1803b427b0655b4)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BELLAMI Hair had the most influencer activity. 75.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (4.2%)
- Canada (4.1%)
- United Kingdom (2.8%)
BELLAMI Hair's influencer activity by market
Here is another example of BELLAMI Hair collaborating with an influencer in United States.
rubiyunuen x BELLAMI Hair
BELLAMI Hair's influencer activity vs. related brands
BELLAMI Hair competes with VEGAMOUR and UKLASH for beauty consumers focused on hair/lash enhancement, with all three leaning on creator transformations, tutorials, and affiliate offers.
Total influencer content
BELLAMI Hair vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
UKLASH leads with 5.4k sponsored posts, significantly outpacing VEGAMOUR (2k posts) and BELLAMI Hair (2k posts). Across all three brands, the average volume is 3.1k posts, indicating mature, scaled influencer programs.
By social platform
BELLAMI Hair vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BELLAMI Hair leads on Instagram, while UKLASH has the most activity on TikTok and VEGAMOUR has the most activity on YouTube. The gap is most notable on TikTok, with UKLASH at 4.9k, VEGAMOUR at 1.4k, BELLAMI Hair at 412 posts. BELLAMI Hair's activity is particularly concentrated on Instagram. UKLASH has several times more TikTok posts than BELLAMI Hair or VEGAMOUR.
By geographical market
BELLAMI Hair vs. related brands influencer activity (by country)
Estimated sponsored posts in BELLAMI Hair's top markets
UKLASH has the highest estimated sponsored-post volume in United Kingdom (2.4k posts, 44%), Spain (776 posts, 14.4%), suggesting a Europe focus, while BELLAMI Hair has the highest estimated sponsored-post volume in United States (1.5k posts, 75.7%), Brazil (83 posts, 4.2%), while VEGAMOUR leads in Canada with 101 posts (5%). Looking at United Kingdom specifically, the split is UKLASH at 2.4k posts (44%), VEGAMOUR at 143 posts (7.1%). BELLAMI Hair's strength in United States may indicate a home-market focus, while UKLASH shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- VEGAMOUR's Influencer Marketing Strategy
- UKLASH's Influencer Marketing Strategy
- Alo Yoga's Influencer Marketing Strategy
- Rose Forever's Influencer Marketing Strategy
- Nadine Merabi's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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