BELLAMI Hair Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.7k pieces of influencer content sponsored by BELLAMI Hair over the last 12 months.
This report breaks down where & how BELLAMI Hair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BELLAMI Hair, see here: BELLAMI Hair influencers.
Influencer activity throughout the year
BELLAMI Hair's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BELLAMI Hair's influencer activity by month
Number of sponsored posts
BELLAMI Hair's influencer activity appears to have tapered over the year, from 113 posts in January down to 55 in December. April was the busiest month at 271 posts, 96% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BELLAMI Hair's sponsored influencer collaborations break down by social platform:
- Instagram: 1.1k posts (67.9%)
- TikTok: 454 posts (27.3%)
- YouTube: 79 posts (4.8%)
BELLAMI Hair's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for BELLAMI Hair.
Here are 3 examples of BELLAMI Hair's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
andreacarmonaa x BELLAMI Hair
![Instagram post by @andreacarmonaa for BELLAMI Hair. Caption reads: [...] entered my weft era 🤭✨I finally got....](https://images.od.modash.io/91cd8c017f8ae3abd11ec6c7f567bce56edcd1a3)
Influencer bio
God 1st Lifestyle | Music | Wellness @loveislandusa S6 & Games S2 andrea@greenlightgroup.co
Collaboration metrics
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glamzilla x BELLAMI Hair
![TikTok post by @glamzilla for BELLAMI Hair. Caption reads: [...] So no one will ever know. I use the....](https://images.od.modash.io/c3594efbbec1cfba315d892c086d373ca1049645)
Influencer bio
basically your beauty bestie don’t follow me unless ur ready 2 be beauty obsessed
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
erinduganjurchak x BELLAMI Hair
Influencer bio
Hey gorgeous! I’m Erin, your beauty-loving bestie. I hope to inspire people of all ages and expertise to just have fun and play with beauty products—It’s never too late to start living the life you want!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 72.6%
- Posts: 27.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers BELLAMI Hair are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BELLAMI Hair's influencers average views (Instagram)
Based on each influencer's average views per post
BELLAMI Hair's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (434.6k avg views/post, 17.3k followers):
sarahpagehair x BELLAMI Hair
Influencer bio
Extension Specialist Link in bio for education subscription @advancedextensionedu @bellamihairpro Senior Educator/Master Stylist
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.3k avg views/post, 24.6k followers):
maryamnyc x BELLAMI Hair
![Instagram post by @maryamnyc for BELLAMI Hair. Caption reads: [...] fantasy in a NY minute! I’ve been a....](https://images.od.modash.io/5fcd665445bd015478d3f55ec8d802c04404987a)
Influencer bio
Beauty | Nails | Life & Style Well-mixed 🌍 immigrant. Big sister ▶️ YT: Maryam Maquillage | TikTok: MaryamNYC 📩 info@mmaquillage.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BELLAMI Hair's repeat partnerships
Out of 731 unique influencers in our dataset, 17 of them (2%) posted content for BELLAMI Hair in 3 or more separate calendar months. The most consistent partner is @hairstyledby_k, who has collaborated across 12 months with 70 total posts. @senadakxo alone accounts for 8% of all tracked sponsored content.
Here are 2 examples of BELLAMI Hair's repeat influencer partnerships, with links to the sponsored content.
senadakxo x BELLAMI Hair
![Instagram post by @senadakxo for BELLAMI Hair. Caption reads: [...] @Senadakxo Extensions from: @bellamihair /....](https://images.od.modash.io/7aee84eb930c81f0cd19c61177f0ec31bce53beb)
![Instagram post by @senadakxo for BELLAMI Hair. Caption reads: [...] @Senadakxo Extensions from: @bellamihair 22....](https://images.od.modash.io/a465bb204841075b58a484f632abfb4f51082f8a)
![Instagram post by @senadakxo for BELLAMI Hair. Caption reads: [...] Hair @senadakxo Extensions @bellamihair....](https://images.od.modash.io/2c23d61474793edd78b194a28f222c8097692ffd)
caitlinbrandyy x BELLAMI Hair
![TikTok post by @caitlinbrandyy for BELLAMI Hair. Caption reads: [...] #latenightfinds #ootd #pov @Bellamihair....](https://images.od.modash.io/038d375fae1aa3e5a42d14e068ebdb2829137eba)
![TikTok post by @caitlinbrandyy for BELLAMI Hair. Caption reads: [...] @wavytalkofficial @Bellamihair @SHEIN @Huda....](https://images.od.modash.io/86475a99d9cba9c8b2bc2e5341345860824cf755)
![TikTok post by @caitlinbrandyy for BELLAMI Hair. Caption reads: [...] #xybca #gymtok #hairtok @Bellamihair.](https://images.od.modash.io/53bcb670e70f6ff9af88c2eff1803b427b0655b4)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BELLAMI Hair had the most influencer activity. 76.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (5.7%)
- United Kingdom (3.4%)
- Brazil (2.7%)
BELLAMI Hair's influencer activity by market
Here is another example of BELLAMI Hair collaborating with an influencer in United States.
daisyykent x BELLAMI Hair
![Instagram post by @daisyykent for BELLAMI Hair. Caption reads: [...] extensions? No problem 💇🏼♀️💁🏼♀️....](https://images.od.modash.io/f8ee5c244b02990d2f2acb91d34ac1a7e1f308a4)
BELLAMI Hair's influencer activity vs. related brands
BELLAMI Hair competes with Beachwaver in hair-focused beauty tools and styling transformations, and with Glamnetic for the broader creator-driven “instant makeover” beauty audience. All benefit from tutorial content, before/after visuals, and event-ready styling.
Total influencer content
BELLAMI Hair vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Glamnetic leads with 21k sponsored posts, significantly outpacing Beachwaver (2.1k posts) and BELLAMI Hair (1.7k posts). Across all three brands, the average volume is 8.3k posts, indicating mature, scaled influencer programs. Glamnetic has far more total posts than BELLAMI Hair and Beachwaver.
By social platform
BELLAMI Hair vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Glamnetic leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Glamnetic at 18.9k, Beachwaver at 1.8k, BELLAMI Hair at 454 posts. Glamnetic's activity is particularly concentrated on TikTok. On TikTok, Glamnetic has far more posts than BELLAMI Hair and Beachwaver.
By geographical market
BELLAMI Hair vs. related brands influencer activity (by country)
Estimated sponsored posts in BELLAMI Hair's top markets
Glamnetic has the highest estimated sponsored-post volume in United States (13k posts, 62%), United Kingdom (2.8k posts, 13.4%), Canada (924 posts, 4.4%), suggesting a North America focus, while Beachwaver leads in Brazil with 85 posts (4%). Looking at United States specifically, the split is Glamnetic at 13k posts (62%), Beachwaver at 1.6k posts (73.8%), BELLAMI Hair at 1.3k posts (76.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Glamnetic's Influencer Marketing Strategy
- Beachwaver's Influencer Marketing Strategy
- nothing's Influencer Marketing Strategy
- CAKES Body's Influencer Marketing Strategy
- Ruggable's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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