BELLAMI Hair Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.5k pieces of influencer content sponsored by BELLAMI Hair over the last 12 months.
This report breaks down where & how BELLAMI Hair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BELLAMI Hair, see here: BELLAMI Hair influencers.
Influencer activity throughout the year
BELLAMI Hair's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BELLAMI Hair's influencer activity by month
Number of sponsored posts
BELLAMI Hair's influencer output appears relatively consistent throughout the year, averaging about 206 sponsored posts per month. October recorded the highest volume at 274 posts (33% above average), while June was the quietest at 105 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BELLAMI Hair's sponsored influencer collaborations break down by social platform:
- Instagram: 2.0k posts (79.1%)
- TikTok: 444 posts (18%)
- YouTube: 71 posts (2.9%)
BELLAMI Hair's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for BELLAMI Hair.
Here are 3 examples of BELLAMI Hair's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
glamzilla x BELLAMI Hair
![Instagram post by @glamzilla for BELLAMI Hair. Caption reads: [...] So no one will ever know. I use the....](https://images.od.modash.io/b16993fd5a0f5e339a6892fea10b78de486601ce)
Influencer bio
basically your beauty bestie don’t follow me unless ur ready 2 be beauty obsessed GLAMSQUAD FOREVER COLLECTION AVAILABLE NOW 💅🏻
Collaboration metrics
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makeupbycinthia__ x BELLAMI Hair
![TikTok post by @makeupbycinthia__ for BELLAMI Hair. Caption reads: [...] Curler @Bed Head by TIGI Straightener....](https://images.od.modash.io/8337138bec072fe95f0416f90266939fe6d2e450)
Influencer bio
Kansas City 📍| Latina | beauty | lifestyle Cinthiabussone@icloud.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
erinduganjurchak x BELLAMI Hair
Influencer bio
Hey gorgeous! I’m Erin, your beauty-loving bestie. I hope to inspire people of all ages and expertise to just have fun and play with beauty products—It’s never too late to start living the life you want!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 72.3%
- Posts: 27.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers BELLAMI Hair are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BELLAMI Hair's influencers average views (Instagram)
Based on each influencer's average views per post
With 32.1% of partnerships featuring creators averaging 1K-5K views, BELLAMI Hair's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 26.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (433.7k avg views/post):
itsgabbifarias x BELLAMI Hair
![Instagram post by @itsgabbifarias for BELLAMI Hair. Caption reads: [...] match just got easier thanks to @bellamihair....](https://images.od.modash.io/23285ba8a2c132dae62447485d6af8d0b79f4ade)
Influencer bio
‧₊˚ ❤︎ 𝜗ৎ dallas, tx inquiries: gabriella@outreachtalentgroup.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (10.0k avg views/post):
harleydoeshair_ x BELLAMI Hair
![Instagram post by @harleydoeshair_ for BELLAMI Hair. Caption reads: [...] x SENADA Bridal Kit with me ✨🤍 @bellamihair....](https://images.od.modash.io/c6ed2152f157a8d80867e5237e03c309169b1e7a)
Influencer bio
400+ Brides | AZ + Everywhere📍 The Business of Bridal Hair- an online course for bridal hairstylists ✨ Inquire through my website ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BELLAMI Hair's repeat partnerships
Out of 1k unique influencers in our dataset, 40 of them (4%) posted content for BELLAMI Hair in 3 or more separate calendar months. The most consistent partner is @senadakxo, who has collaborated across 12 months with 194 total posts. @senadakxo alone accounts for 8% of all tracked sponsored content.
Here are 3 examples of BELLAMI Hair's repeat influencer partnerships, with links to the sponsored content.
senadakxo x BELLAMI Hair
![Instagram post by @senadakxo for BELLAMI Hair. Caption reads: [...] @Senadakxo Extensions from: @bellamihair /....](https://images.od.modash.io/6bf467cf768880ed10c71336576e225278bf8a18)
![Instagram post by @senadakxo for BELLAMI Hair. Caption reads: [...] @Senadakxo Extensions from: @bellamihair /....](https://images.od.modash.io/7aee84eb930c81f0cd19c61177f0ec31bce53beb)
![Instagram post by @senadakxo for BELLAMI Hair. Caption reads: [...] @Senadakxo Extensions from: @bellamihair 22....](https://images.od.modash.io/a465bb204841075b58a484f632abfb4f51082f8a)
hairby.chuy x BELLAMI Hair
![Instagram post by @hairby.chuy for BELLAMI Hair. Caption reads: [...] Link In My Bio 🤍 Using @bellamihair Use....](https://images.od.modash.io/d6de8beb079f176c3a64703689774dcbfcd0dd22)
![Instagram post by @hairby.chuy for BELLAMI Hair. Caption reads: [...] extensions ! Get yours at @bellamihair use....](https://images.od.modash.io/8cd50c0d04859250bbc477c8507fc06b76cc9ab1)
![Instagram post by @hairby.chuy for BELLAMI Hair. Caption reads: [...] Brides 🤍 Hair Extensions @bellamihair use....](https://images.od.modash.io/6549a193dc50603f4ccb37a24888927d1cff6e2f)
caitlinbrandyy x BELLAMI Hair
![TikTok post by @caitlinbrandyy for BELLAMI Hair. Caption reads: [...] #latenightfinds #ootd #pov @Bellamihair....](https://images.od.modash.io/038d375fae1aa3e5a42d14e068ebdb2829137eba)
![TikTok post by @caitlinbrandyy for BELLAMI Hair. Caption reads: [...] @wavytalkofficial @Bellamihair @SHEIN @Huda....](https://images.od.modash.io/86475a99d9cba9c8b2bc2e5341345860824cf755)
![TikTok post by @caitlinbrandyy for BELLAMI Hair. Caption reads: [...] #xybca #gymtok #hairtok @Bellamihair.](https://images.od.modash.io/53bcb670e70f6ff9af88c2eff1803b427b0655b4)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BELLAMI Hair had the most influencer activity. 76.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (4.6%)
- Brazil (4.1%)
- United Kingdom (2.8%)
BELLAMI Hair's influencer activity by market
Here is another example of BELLAMI Hair collaborating with an influencer in United States.
rubiyunuen x BELLAMI Hair
![Instagram post by @rubiyunuen for BELLAMI Hair. Caption reads: [...] for a way out of flat, stringy hair....](https://images.od.modash.io/5df45b663f7cf575a1bd581bcaa371307bd01521)
BELLAMI Hair's influencer activity vs. related brands
BELLAMI Hair overlaps with L’ange Hair and TYMO Beauty in hair styling and transformation-focused content, where creators showcase before/after results, tutorials, and tool-versus-tool comparisons.
Total influencer content
BELLAMI Hair vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
TYMO Beauty leads with 29.5k sponsored posts, significantly outpacing L’ange Hair (8.7k posts) and BELLAMI Hair (2.5k posts). Across all three brands, the average volume is 13.5k posts, indicating mature, scaled influencer programs. TYMO Beauty has far more total posts than BELLAMI Hair and L’ange Hair.
By social platform
BELLAMI Hair vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, TYMO Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with TYMO Beauty at 22.6k, L’ange Hair at 8.2k, BELLAMI Hair at 444 posts. BELLAMI Hair's activity is particularly concentrated on Instagram. On Instagram, BELLAMI Hair has more posts than L’ange Hair, while on TikTok TYMO Beauty and L’ange Hair have far more posts than BELLAMI Hair.
By geographical market
BELLAMI Hair vs. related brands influencer activity (by country)
Estimated sponsored posts in BELLAMI Hair's top markets
TYMO Beauty has the highest estimated sponsored-post volume in United States (17k posts, 56.3%), United Kingdom (1.7k posts, 5.8%), India (884 posts, 3%), while L’ange Hair leads in Canada with 460 posts (5.3%), while BELLAMI Hair leads in Brazil with 101 posts (4.1%). Looking at United States specifically, the split is TYMO Beauty at 17k posts (56.3%), L’ange Hair at 6.6k posts (76.6%), BELLAMI Hair at 1.9k posts (76.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- L’ange Hair's Influencer Marketing Strategy
- TYMO Beauty's Influencer Marketing Strategy
- nothing's Influencer Marketing Strategy
- OFRA Cosmetics's Influencer Marketing Strategy
- Ruggable's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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