We analyzed 3.7k pieces of influencer content sponsored by BELLAMI Hair over the last 12 months.
This report breaks down where & how BELLAMI Hair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BELLAMI Hair, see here: BELLAMI Hair influencers.
BELLAMI Hair's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
BELLAMI Hair's influencer output appears relatively consistent throughout the year, averaging about 309 sponsored posts per month. March recorded the highest volume at 449 posts (45% above average), while February was the quietest at 119 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BELLAMI Hair's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for BELLAMI Hair.
Here are 3 examples of BELLAMI Hair's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
‧₊˚ ❤︎ 𝜗ৎ inquiries: gabriella@outreachtalentgroup.com
Collaboration metrics
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Influencer bio
your beauty obsessed big sister ❤️ glamzilla@glamzillapro.com
Collaboration metrics
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Influencer bio
Welcome to our channel!! Thank you for becoming apart of our Us Always Family❤️ We will be posting everything lifestyle like everyday/travel vlogs, challenges, and pranks!! We are super excited to have you join our family and let's continue to grow together🥰
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers BELLAMI Hair are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 37.3% of partnerships featuring creators averaging 1K-5K views, BELLAMI Hair's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (186.0k avg views/post):
Influencer bio
Extension Specialist Link in bio for education subscription @advancedextensionedu @bellamihairpro Senior Educator/Master Stylist
Collaboration metrics
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And here is another example with a smaller creator on Instagram (10.0k avg views/post):
Influencer bio
•28 ♥️ •Luxury MUAH •Bridal Specialist & Educator •Studio Hamilton 🇨🇦 + Travel / destination ✈️ •NO DMS •Rent/buy jewelry & headpieces Booking form:
Collaboration metrics
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Out of 1.3k unique influencers in our dataset, 57 of them (4%) posted content for BELLAMI Hair in 3 or more separate calendar months. The most consistent partner is @senadakxo, who has collaborated across 12 months with 213 total posts. @senadakxo alone accounts for 6% of all tracked sponsored content.
Here are 3 examples of BELLAMI Hair's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where BELLAMI Hair had the most influencer activity. 74.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of BELLAMI Hair collaborating with an influencer in United States.
Color Wow Hair and OLAPLEX are both prominent hair-focused beauty brands competing for the same styling and hair-repair audience as BELLAMI Hair. They also overlap strongly in influencer and salon-driven marketing channels, making them realistic benchmarks.
Total sponsored posts tracked (last 12 months)
Color Wow Hair leads with 18.1k sponsored posts, significantly outpacing OLAPLEX (9.4k posts) and BELLAMI Hair (3.7k posts). Across all three brands, the average volume is 10.4k posts, indicating mature, scaled influencer programs. Color Wow Hair shows far more total posts than BELLAMI Hair and OLAPLEX.
Sponsored posts by platform
Among these brands, OLAPLEX leads on Instagram and YouTube and Color Wow Hair leads on TikTok. The gap is most notable on TikTok, with Color Wow Hair at 18.1k, OLAPLEX at 4.2k, BELLAMI Hair at 441 posts. BELLAMI Hair's activity is particularly concentrated on Instagram. On TikTok, Color Wow Hair has far more posts than BELLAMI Hair and OLAPLEX, while on Instagram Color Wow Hair has none.
Estimated sponsored posts in BELLAMI Hair's top markets
Color Wow Hair has the highest estimated sponsored-post volume in United States (13k posts, 69.7%), United Kingdom (2.7k posts, 14.8%), Canada (1.2k posts, 6.5%), suggesting a North America focus, while OLAPLEX leads in India with 660 posts (7%). Looking at United States specifically, the split is Color Wow Hair at 13k posts (69.7%), OLAPLEX at 4.5k posts (47.2%), BELLAMI Hair at 2.8k posts (74.3%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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