BELLAMI Hair Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.6k pieces of influencer content sponsored by BELLAMI Hair over the last 12 months.

This report breaks down where & how BELLAMI Hair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with BELLAMI Hair, see here: BELLAMI Hair influencers.

Influencer activity throughout the year

BELLAMI Hair's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

BELLAMI Hair's influencer output appears relatively consistent throughout the year, averaging about 215 sponsored posts per month. April recorded the highest volume at 275 posts (28% above average), while September was the quietest at 126 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BELLAMI Hair's sponsored influencer collaborations break down by social platform:

• Instagram: 2.1k posts (79.8%)
• TikTok: 451 posts (17.5%)
• YouTube: 70 posts (2.7%)

Instagram influencer marketing is a clear focus for BELLAMI Hair.

Here are 3 examples of BELLAMI Hair's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

glamzilla x BELLAMI Hair

glamzilla

@glamzilla

02 Dec, 25

563.7k

23.2k

[...] So no one will ever know. I use the @bellamihair Silk Seam Hair Extensions in Jet Black [...]

Influencer bio

beauty influencer of the year 2026 glamzilla@glamzillapro.com

Collaboration metrics

Post views563.7k

Post EMV $19.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

andreacarmonaa x BELLAMI Hair

andreacarmonaa

@andreacarmonaa

07 Jul, 26

250.2k

11.6k

[...] entered my weft era 🤭✨I finally got @Bellamihair Infinity Wefts installed, and I’m [...]

Influencer bio

Bebesitasss💕 Colombian/Cuban Twitter: @AndreaPCarmona Collabs: andrea@greenlightgroup.co

Collaboration metrics

Post views250.2k

Post EMV $5.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

erinduganjurchak x BELLAMI Hair

erinduganjurchak

@erinduganjurchak

20 May, 26

40.6k

2.3k

Some days I want extensions, some days I dont. I LOVE how easy it is to throw in my Bellami Halo Pro Kit for an instant transformation. I'm wearing the 18" set in "Spiced Crimson". You can find the exact one I'm wearing here: USE CODE "ERINJ" FOR 15% OFF! Head to bellami.com for more info #bellamipartner #hair #bellami #HALOPROonthego #HALOButMakeItPRO #befullofyourself

Influencer bio

Hey gorgeous! I’m Erin, your beauty-loving bestie. I hope to inspire people of all ages and expertise to just have fun and play with beauty products—It’s never too late to start living the life you want!

Collaboration metrics

Post views40.6k

Post EMV $1.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

BELLAMI Hair's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (296.9k avg views/post):

sarahpagehair x BELLAMI Hair

sarahpagehair

@sarahpagehair

11 Jun, 26

23.2k

225

Another game changing install using @bellamihairpro 24 in weft extensions to [...]

Influencer bio

Extension Specialist Link in bio for education subscription @advancedextensionedu @bellamihairpro Senior Educator/Master Stylist

Collaboration metrics

Post views23.2k

Post EMV $718

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.7k avg views/post):

styledby_tiffanyg x BELLAMI Hair

styledby_tiffanyg

@styledby_tiffanyg

13 Apr, 26

11.9k

376

[...] Ready ✨ I used a pack and a half of @bellamihair for this half up/down style. •Makeup [...]

Influencer bio

ℍ𝕚 𝔹𝕖𝕒𝕦𝕥𝕚𝕖𝕤! ♡ •Bridal & Special Events • NJ Based •Pro Hair & Makeup Team @beautyroom_bytiffany •Bellami Hair - CODE: BYTIFFANY @bellamihair

Collaboration metrics

Post views11.9k

Post EMV $395

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

BELLAMI Hair's repeat partnerships

senadakxo x BELLAMI Hair

senadakxo

@senadakxo

09 Dec, 25

246.1k

6.6k

[...] @Senadakxo Extensions from: @bellamihair / Use code: Senada Makeup [...]

senadakxo

@senadakxo

21 Jan, 26

207.9k

2.2k

[...] @Senadakxo Extensions from: @bellamihair / Use code: Senada Team: [...]

senadakxo

@senadakxo

24 Feb, 26

178.5k

5.1k

[...] @Senadakxo Extensions from: @bellamihair 22 inch / Use code: Senada [...]

hairby.chuy x BELLAMI Hair

hairby.chuy

@hairby.chuy

02 May, 26

15.5k

504

[...] Link In My Bio 🤍 Using @bellamihair Use code CHUY 🤍 Makeup [...]

hairby.chuy

@hairby.chuy

26 Jan, 26

15.5k

235

[...] extensions ! Get yours at @bellamihair use code CHUY ✨

hairby.chuy

@hairby.chuy

03 Mar, 26

7k

108

[...] Brides 🤍 Hair Extensions @bellamihair use code CHUY 🤍

caitlinbrandyy x BELLAMI Hair

caitlinbrandyy

@caitlinbrandyy

27 Dec, 25

9.6k

1.1k

[...] #latenightfinds #ootd #pov @Bellamihair @SHEIN @wavytalkofficial [...]

caitlinbrandyy

@caitlinbrandyy

12 Dec, 25

6.6k

1.1k

[...] @wavytalkofficial @Bellamihair @SHEIN @Huda Beauty @Patrick [...]

caitlinbrandyy

@caitlinbrandyy

17 Jan, 26

4.2k

374

[...] #xybca #gymtok #hairtok @Bellamihair

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (5.3%)
• Brazil (3.8%)
• United Kingdom (3.3%)

Here is another example of BELLAMI Hair collaborating with an influencer in United States.

cecilybauchmann x BELLAMI Hair

cecilybauchmann

@cecilybauchmann

03 Dec, 25

367.4k

5.2k

[...] extensions is so easy as a busy mom! @bellamihair extensions make you feel so confident [...]

BELLAMI Hair's influencer activity vs. related brands

BELLAMI Hair’s beauty-enhancement focus is closest to UKLASH and Lilly Lashes, as all compete in the lash/hair glam space using transformation content, tutorials, and creator discount codes.

Total influencer content

UKLASH leads with 7.3k sponsored posts, significantly outpacing Lilly Lashes (4k posts) and BELLAMI Hair (2.6k posts). Across all three brands, the average volume is 4.6k posts, indicating mature, scaled influencer programs.

By social platform

BELLAMI Hair leads on Instagram, while UKLASH has the most activity on TikTok and Lilly Lashes has the most activity on YouTube. The gap is most notable on TikTok, with UKLASH at 6.6k, Lilly Lashes at 3.1k, BELLAMI Hair at 451 posts. BELLAMI Hair's activity is particularly concentrated on Instagram. UKLASH has several times more TikTok posts than BELLAMI Hair and Lilly Lashes.

By geographical market

UKLASH has the highest estimated sponsored-post volume in United Kingdom (3.2k posts, 43%), Spain (919 posts, 12.5%), suggesting a Europe focus, while Lilly Lashes has the highest estimated sponsored-post volume in United States (2.8k posts, 69.9%), Canada (167 posts, 4.2%), suggesting a North America focus, while BELLAMI Hair leads in Brazil with 98 posts (3.8%). Looking at United Kingdom specifically, the split is UKLASH at 3.2k posts (43%), Lilly Lashes at 243 posts (6.1%).