We analyzed 4.2k pieces of influencer content sponsored by Ashimary Hair over the last 12 months.
This report breaks down where & how Ashimary Hair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Ashimary Hair, see here: Ashimary Hair influencers.
Ashimary Hair's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Ashimary Hair's influencer output appears relatively consistent throughout the year, averaging about 345 sponsored posts per month. January recorded the highest volume at 526 posts (52% above average), while February was the quietest at 160 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ashimary Hair's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Ashimary Hair.
Here are 3 examples of Ashimary Hair's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Comedienne/ Actress/ Writer 👇🏾Bookings👇🏾 Cherie@simplyc360.com
Collaboration metrics
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Influencer bio
Beauty | Vegan 🌱 | Travel | FL 🌴 IG : Rasberryglam 📧Rasberryfw@gmail.com
Collaboration metrics
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Influencer bio
Hi DarLin my name is Xoli Gcabashe and welcome to my channel ! I love all things Beauty , Lifestyle and sometimes give out some bomb Advice 🌸 I hope you love it here 🌸 If you’d like to reach me for Business or PR please do email me at xoligcabashe25@icloud.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Ashimary Hair are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 41.5% of partnerships featuring creators averaging 1K-5K views, Ashimary Hair's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (452.0k avg views/post):
Influencer bio
business email: whoisnia1@gmail.com DTX
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
Beauty • Wigs • Skincare • UGC 📩 Paid Collabs only: sandybee04@gmail.com
Collaboration metrics
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Out of 1.2k unique influencers in our dataset, 234 of them (20%) posted content for Ashimary Hair in 3 or more separate calendar months. The most consistent partner is @juniacourter, who has collaborated across 11 months with 40 total posts.
Here are 3 examples of Ashimary Hair's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Ashimary Hair had the most influencer activity. 76.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Ashimary Hair collaborating with an influencer in United States.
Ashimary Hair competes with BELLAMI Hair and OQHAIR in hair extensions and wigs, targeting shoppers influenced by transformations and install tutorials. These brands fight for similar audiences across TikTok and YouTube through stylist-led content and reviews.
Total sponsored posts tracked (last 12 months)
OQHAIR leads with 6.4k sponsored posts, significantly outpacing Ashimary Hair (4.2k posts) and BELLAMI Hair (3.7k posts). Across all three brands, the average volume is 4.7k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, BELLAMI Hair leads on Instagram and YouTube and OQHAIR leads on TikTok. The gap is most notable on Instagram, with BELLAMI Hair at 3.2k, Ashimary Hair at 335, OQHAIR at 0 posts. Ashimary Hair's activity is particularly concentrated on TikTok. BELLAMI Hair has far more Instagram posts than Ashimary Hair and OQHAIR, while OQHAIR has far more TikTok posts than Ashimary Hair and BELLAMI Hair.
Estimated sponsored posts in Ashimary Hair's top markets
Ashimary Hair has the highest estimated sponsored-post volume in United States (3.2k posts, 76.2%), South Africa (187 posts, 4.5%), Nigeria (129 posts, 3.1%), suggesting a Africa focus, while BELLAMI Hair has the highest estimated sponsored-post volume in Canada (197 posts, 5.3%), United Kingdom (145 posts, 3.9%). Looking at United States specifically, the split is Ashimary Hair at 3.2k posts (76.2%), BELLAMI Hair at 2.8k posts (74.3%). Ashimary Hair's strength in United States may indicate a home-market focus, while BELLAMI Hair shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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