Owala Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.8k pieces of influencer content sponsored by Owala over the last 12 months.
This report breaks down where & how Owala invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Owala, see here: Owala influencers.
Influencer activity throughout the year
Owala's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Owala's influencer activity by month
Number of sponsored posts
Owala's sponsored post volume appears to trend upward over the 12-month period, rising from 623 posts in January to 547 in December. The peak month, November, reached 893 posts, 59% higher than the monthly average of 563.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Owala's sponsored influencer collaborations break down by social platform:
- TikTok: 6.7k posts (99.7%)
- YouTube: 20 posts (0.3%)
Owala's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Owala.
Here are 2 examples of Owala's recent sponsored collaborations (one each for TikTok, YouTube).
anahiix99 x Owala
Influencer bio
Anahimariche@gmail.com ‼️PAID COLLABS ONLY ‼️
Collaboration metrics
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emilytheperry x Owala
![YouTube post by @emilytheperry for Owala. Caption reads: [...] #drinkrecipe #refreshingdrinks @Owala @brita....](https://images.od.modash.io/04fcad494fd80f20df1c3567fdddf07e103a74d1)
Influencer bio
mediocre lols, silly lists, fun drinks LA ☀️ emilytheperry@gmail.com Links + Recipes ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.1%
- Carousels: 5.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Owala are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Owala's influencers average views (TikTok)
Based on each influencer's average views per post
With 36.5% of partnerships featuring creators averaging 1K-5K views, Owala's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 28.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (781.9k avg views/post):
lezzgarr x Owala
Influencer bio
Dallas Tx📍 Mom life • Beauty • Vlogs • Cooking Lezzgarr97@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
janinelanaa x Owala
![TikTok post by @janinelanaa for Owala. Caption reads: [...] and chocolate crinkles water bottle is....](https://images.od.modash.io/b01b4e8bc8412917c3d24f8139ec098001661a0f)
Influencer bio
welcome to my cozy corner 💌: LJanineLana@gmail.com 📍 Illinois no reposting/reusing of my content
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Owala's repeat partnerships
Out of 3.5k unique influencers in our dataset, 175 of them (5%) posted content for Owala in 3 or more separate calendar months. The most consistent partner is @dailywithcaroline, who has collaborated across 10 months with 127 total posts.
Here are 3 examples of Owala's repeat influencer partnerships, with links to the sponsored content.
dailywithcaroline x Owala
![TikTok post by @dailywithcaroline for Owala. Caption reads: Owala 24 oz rose quartz is in stock [...].](https://images.od.modash.io/a868e717528b3294dd9916dcc726d652b4b09f0e)
![TikTok post by @dailywithcaroline for Owala. Caption reads: Owala FreeSip size comparison between [...].](https://images.od.modash.io/32c9183c9d3d9cf77b5602e8ed541bdfc8c78ed0)
![TikTok post by @dailywithcaroline for Owala. Caption reads: [...] but will go fast like always @Owala....](https://images.od.modash.io/4394aa1cdcd3635850012de2a4b2141555b103f0)
mrsedwards2020 x Owala
![TikTok post by @mrsedwards2020 for Owala. Caption reads: The @Owala Spring Revival collection has [...].](https://images.od.modash.io/9ace16aae069a5830b1e1d75aba00b88620c3061)
![TikTok post by @mrsedwards2020 for Owala. Caption reads: The @Owala Summer Paradise collection has [...].](https://images.od.modash.io/c94ceb35a1a099cb04aa16210b133787691efa49)
livintheshops x Owala
![TikTok post by @livintheshops for Owala. Caption reads: @Owala you have made this the greatest [...].](https://images.od.modash.io/bff1a26b50d30d73d61360445c36abb9c2a10472)
![TikTok post by @livintheshops for Owala. Caption reads: This @Owala ! >> #fyp #viral #owala [...].](https://images.od.modash.io/13e2bbe232221692189cb146cf1c4646ec1521c5)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Owala had the most influencer activity. 58.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Mexico (10.7%)
- United Kingdom (6.5%)
- Australia (5.3%)
Owala's influencer activity by market
Here is another example of Owala collaborating with an influencer in United States.
ivonne.rojas25 x Owala
Owala's influencer activity vs. related brands
Owala competes in reusable drinkware with a strong lifestyle and color-led appeal that performs well on TikTok and Instagram. Stanley 1913 and BruMate target similar hydration-focused shoppers and are frequent points of comparison for creator-led product virality.
Total influencer content
Owala vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Owala leads with 6.8k sponsored posts, notably outpacing BruMate (5.6k posts) and Stanley 1913 (3.8k posts). Across all three brands, the average volume is 5.4k posts, indicating mature, scaled influencer programs. Owala has more total posts than Stanley 1913.
By social platform
Owala vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Owala leads on TikTok and YouTube, while Stanley 1913 leads on Instagram. The gap is most notable on TikTok, with Owala at 6.7k, BruMate at 5k, Stanley 1913 at 1.8k posts. Owala's activity is particularly concentrated on TikTok. On TikTok, Owala has more posts than Stanley 1913 and BruMate.
By geographical market
Owala vs. related brands influencer activity (by country)
Estimated sponsored posts in Owala's top markets
Owala has the highest estimated sponsored-post volume in United States (3.9k posts, 58.1%), Mexico (723 posts, 10.7%), United Kingdom (439 posts, 6.5%), suggesting a North America focus, while Stanley 1913 has the highest estimated sponsored-post volume in Brazil (1.3k posts, 34.2%), Thailand (293 posts, 7.7%), while BruMate leads in Japan with 846 posts (15.2%). Looking at United States specifically, the split is Owala at 3.9k posts (58.1%), BruMate at 3.8k posts (68.8%), Stanley 1913 at 857 posts (22.5%). Owala's strength in United States and United Kingdom may indicate a home-market focus, while Stanley 1913 shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Stanley 1913's Influencer Marketing Strategy
- BruMate's Influencer Marketing Strategy
- Outcast Clothing's Influencer Marketing Strategy
- Epomaker's Influencer Marketing Strategy
- Eadem's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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