Owala Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.7k pieces of influencer content sponsored by Owala over the last 12 months.
This report breaks down where & how Owala invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Owala, see here: Owala influencers.
Influencer activity throughout the year
Owala's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Owala's influencer activity by month
Number of sponsored posts
Owala's sponsored post volume appears to trend upward over the 12-month period, rising from 618 posts in January to 543 in December. The peak month, November, reached 893 posts, 60% higher than the monthly average of 557.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Owala's sponsored influencer collaborations break down by social platform:
- TikTok: 6.7k posts (99.9%)
- YouTube: 7 posts (0.1%)
Owala's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Owala.
Here are 2 examples of Owala's recent sponsored collaborations (one each for TikTok, YouTube).
anahiix99 x Owala
Influencer bio
TTS REVIEWS @findswithnachi @fitwithanahi ➡️ Anahimariche@gmail.com
Collaboration metrics
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notgracejohnson x Owala
![YouTube post by @notgracejohnson for Owala. Caption reads: [...] #humor #comedy #relatable #stepbystep @Owala....](https://images.od.modash.io/da2aaafc28ba9c54b2ebcd273c1d4f10d8b9e787)
Influencer bio
i like to make videos
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 92.9%
- Carousels: 7.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Owala are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Owala's influencers average views (TikTok)
Based on each influencer's average views per post
With 37.1% of partnerships featuring creators averaging 1K-5K views, Owala's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (609.8k avg views/post):
chlsealu x Owala
Influencer bio
Fashion | Makeup | Other Stuff ⭐️ CREATOR | Top 1% Inquiries: laurenmcdonaldtts@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
lomacshops x Owala
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Owala's repeat partnerships
Out of 3.4k unique influencers in our dataset, 172 of them (5%) posted content for Owala in 3 or more separate calendar months. The most consistent partner is @dailywithcaroline, who has collaborated across 11 months with 143 total posts.
Here are 3 examples of Owala's repeat influencer partnerships, with links to the sponsored content.
dailywithcaroline x Owala
![TikTok post by @dailywithcaroline for Owala. Caption reads: Owala 24 oz rose quartz is in stock [...].](https://images.od.modash.io/a868e717528b3294dd9916dcc726d652b4b09f0e)
![TikTok post by @dailywithcaroline for Owala. Caption reads: Owala FreeSip size comparison between [...].](https://images.od.modash.io/32c9183c9d3d9cf77b5602e8ed541bdfc8c78ed0)
mrsedwards2020 x Owala
![TikTok post by @mrsedwards2020 for Owala. Caption reads: The @Owala Spring Revival collection has [...].](https://images.od.modash.io/9ace16aae069a5830b1e1d75aba00b88620c3061)
![TikTok post by @mrsedwards2020 for Owala. Caption reads: The @Owala Summer Paradise collection has [...].](https://images.od.modash.io/c94ceb35a1a099cb04aa16210b133787691efa49)
chantlycaree x Owala
![TikTok post by @chantlycaree for Owala. Caption reads: The kids @Owala Freesip is just superior. [...].](https://images.od.modash.io/61049ce695bda0f60ecbaac80c527a1a89f1e229)
![TikTok post by @chantlycaree for Owala. Caption reads: @Owala 🤌🏼 #tiktokshoprestock [...].](https://images.od.modash.io/81e84cdde6253e1cd95c59bce18a9de2690e2998)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Owala's influencer activity vs. related brands
Owala competes most directly with Stanley 1913 and Simple Modern in reusable bottles and tumblers, all fighting for the same lifestyle hydration audience fueled by UGC, desk setups, and color drops.
Total influencer content
Owala vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Simple Modern leads with 7.9k sponsored posts, notably outpacing Owala (6.7k posts) and Stanley 1913 (3.4k posts). Across all three brands, the average volume is 6k posts, indicating mature, scaled influencer programs.
By social platform
Owala vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Owala leads on YouTube, while Stanley 1913 has the most activity on Instagram and Simple Modern has the most activity on TikTok. The gap is most notable on Instagram, with Stanley 1913 at 1.8k, Simple Modern at 489, Owala at 0 posts. Owala's activity is particularly concentrated on TikTok. On Instagram, Stanley 1913 has multiple times more posts than Simple Modern, while Owala has none.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Stanley 1913's Influencer Marketing Strategy
- Simple Modern's Influencer Marketing Strategy
- Outcast Clothing's Influencer Marketing Strategy
- Epomaker's Influencer Marketing Strategy
- Eadem's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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