Owala Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.7k pieces of influencer content sponsored by Owala over the last 12 months.
This report breaks down where & how Owala invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Owala, see here: Owala influencers.
Influencer activity throughout the year
Owala's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Owala's influencer activity by month
Number of sponsored posts
Owala's sponsored post volume appears to trend upward over the 12-month period, rising from 213 posts in January to 188 in December. The peak month, August, reached 267 posts, 93% higher than the monthly average of 138.
Owala's influencer activity by month (views)
Total views on sponsored video posts
August generated the most views at 36.1M, while February recorded the least at 416.1k. Across all tracked posts in the 12-month window, average views per post were 55.2k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. Views appear strongest in late spring and early summer, with top-performing months concentrated from June to August. The top-performing tracked post, by @anahiix99, generated 18.8M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Owala's sponsored influencer collaborations break down by social platform:
- TikTok: 1.6k posts (95.4%)
- Instagram: 71 posts (4.3%)
- YouTube: 5 posts (0.3%)
Owala's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Owala.
Here are 3 examples of Owala's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
madebymary x Owala
![Instagram post by @madebymary for Owala. Caption reads: [...] & tag your people
🩷Follow @owala +....](https://images.od.modash.io/e85fc6551eba260ac8e0a182ddb88216a1f67d53)
Influencer bio
From grit to gold.✨ The story you wear should be just as beautiful and meaningful as the one in your ♡.
Collaboration metrics
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anahiix99 x Owala
Influencer bio
Bachelors in marketing
Collaboration metrics
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itsPeachi x Owala
![YouTube post by @itsPeachi for Owala. Caption reads: [...]....](https://images.od.modash.io/cace3a218faae4ed9fd4501e6a10eeecb0827754)
Influencer bio
Hi 我是Peachi :) 也可以叫我屁曲 不是大眾所認知的大眼美女，但我依舊喜歡我的單眼皮！ 喜歡日系品牌、日系流行、穿搭和購物，也會在這個頻道分享我的日常 目前正在日本工作及留學中🇯🇵 歡迎訂閱我的頻道💛💛💛也歡迎到Instagram找我玩！ INSTAGRAM: @itspeachi_
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.4%
- Carousels: 0.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Owala are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Owala's influencers average views (TikTok)
Based on each influencer's average views per post
With 45.1% of partnerships featuring creators averaging <1K views, Owala's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 35.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (601.2k avg views/post):
kaarenxox x Owala
Influencer bio
HTX 🇲🇽 Fitness | Selfcare | Skincare | Wellness 💌Karenvazger2@gmail.com AUTISM MOM ❤️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
arianaatoscano x Owala
![TikTok post by @arianaatoscano for Owala. Caption reads: [...] bag for my 3rd semester!💗🏥 @BAGSMART....](https://images.od.modash.io/336bfb2709f68ce2812aa42d4abd3368e131ea31)
Influencer bio
for the sonographer girlies🩺👚
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Owala's repeat partnerships
Out of 1.1k unique influencers in our dataset, 40 of them (4%) posted content for Owala in 3 or more separate calendar months. The most consistent partner is @dailywithcaroline, who has collaborated across 11 months with 35 total posts.
Here are 3 examples of Owala's repeat influencer partnerships, with links to the sponsored content.
dailywithcaroline x Owala
![TikTok post by @dailywithcaroline for Owala. Caption reads: Owala 24 oz rose quartz is in stock [...].](https://images.od.modash.io/a868e717528b3294dd9916dcc726d652b4b09f0e)
![TikTok post by @dailywithcaroline for Owala. Caption reads: Now that Owala is officially on TikTok shop, [...].](https://images.od.modash.io/daa4213c00d2fee16b38b1722c6ca75674b6c258)
mrsedwards2020 x Owala
![TikTok post by @mrsedwards2020 for Owala. Caption reads: The @Owala Spring Revival collection has [...].](https://images.od.modash.io/9ace16aae069a5830b1e1d75aba00b88620c3061)
![TikTok post by @mrsedwards2020 for Owala. Caption reads: The Owala Summer Paradise FreeSip = [...].](https://images.od.modash.io/19f91f112616cc69ca7c078c63fdf3c85957156a)
jessicarae2.0 x Owala
![TikTok post by @jessicarae2.0 for Owala. Caption reads: The Owala Sway is here! Make sure you are [...].](https://images.od.modash.io/d35db610fb56e00cd5c35220bf1328fa5b225671)
![TikTok post by @jessicarae2.0 for Owala. Caption reads: Owala just released their WICKED [...].](https://images.od.modash.io/424735baaf34e6ef91643ac74854bf4f7c6887d3)
![TikTok post by @jessicarae2.0 for Owala. Caption reads: The Owala holiday collection is here! [...].](https://images.od.modash.io/00afc51aeda973f61e134b0ffc740efecd5d461b)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Owala had the most influencer activity. 74.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (4.3%)
- United Kingdom (4.2%)
- Brazil (2.7%)
Owala's influencer activity by market
Here is another example of Owala collaborating with an influencer in United States.
x9anahi x Owala
Owala's influencer activity vs. related brands
Owala competes in reusable drinkware where design, leak-proof features, and lifestyle aesthetics drive social traction. Stanley 1913 and Simple Modern target the same hydration-focused consumers and are frequent head-to-head comparisons in creator content.
Total influencer content
Owala vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Simple Modern leads with 3.1k sponsored posts, significantly outpacing Owala (1.7k posts) and Stanley 1913 (917 posts). Across all three brands, the average volume is 1.9k posts, suggesting established influencer marketing investments.
By social platform
Owala vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Stanley 1913 leads on Instagram and Simple Modern leads on TikTok and YouTube. The gap is most notable on TikTok, with Simple Modern at 2.8k, Owala at 1.6k, Stanley 1913 at 197 posts. Owala's activity is particularly concentrated on TikTok. Instagram posts are much higher for Stanley 1913 than for Owala and Simple Modern, while TikTok posts are much higher for Simple Modern than for Owala and Stanley 1913.
By geographical market
Owala vs. related brands influencer activity (by country)
Estimated sponsored posts in Owala's top markets
Simple Modern has the highest estimated sponsored-post volume in United States (2.5k posts, 80.1%), Canada (179 posts, 5.8%), United Kingdom (129 posts, 4.2%), suggesting a North America focus, while Stanley 1913 leads in Japan with 40 posts (4.4%). Looking at United States specifically, the split is Simple Modern at 2.5k posts (80.1%), Owala at 1.2k posts (74.3%), Stanley 1913 at 470 posts (51.3%).
Read more influencer strategy breakdowns
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