Owala Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.6k pieces of influencer content sponsored by Owala over the last 12 months.
This report breaks down where & how Owala invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Owala, see here: Owala influencers.
Influencer activity throughout the year
Owala's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Owala's influencer activity by month
Number of sponsored posts
Owala's sponsored post volume peaks in November with 895 posts, 91% higher than the monthly average of 469. September recorded the lowest activity at 218 posts, 54% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Owala's sponsored influencer collaborations break down by social platform:
- TikTok: 5.6k posts (99.5%)
- YouTube: 26 posts (0.5%)
Owala's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Owala.
Here are 2 examples of Owala's recent sponsored collaborations (one each for TikTok, YouTube).
ivonne.rojas25 x Owala
Influencer bio
Product reviews ✨ ATL🇺🇸📍JAL🇲🇽
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
emilytheperry x Owala
![YouTube post by @emilytheperry for Owala. Caption reads: [...] #drinkrecipe #refreshingdrinks @Owala @brita....](https://images.od.modash.io/04fcad494fd80f20df1c3567fdddf07e103a74d1)
Influencer bio
mediocre lols, silly lists, fun drinks LA ☀️ emilytheperry@gmail.com Links + Recipes ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.2%
- Carousels: 3.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Owala are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Owala's influencers average views (TikTok)
Based on each influencer's average views per post
With 35.7% of partnerships featuring creators averaging 1K-5K views, Owala's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 30.5%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (900.3k avg views/post):
emeraldjadem x Owala
Influencer bio
arizona | sharing all my fav finds 💌 emeraldjadem27@gmail.com all links ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.4k avg views/post):
melanyymelchorr x Owala
Influencer bio
fashion| lifestyle| vlogs| tt shop 🎀🐆🪩🥂✨ 💌-melyymelchorr@yahoo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Owala's repeat partnerships
Out of 3.1k unique influencers in our dataset, 120 of them (4%) posted content for Owala in 3 or more separate calendar months. The most consistent partner is @logan_mama_wifey, who has collaborated across 10 months with 147 total posts.
Here are 3 examples of Owala's repeat influencer partnerships, with links to the sponsored content.
logan_mama_wifey x Owala
dailywithcaroline x Owala
![TikTok post by @dailywithcaroline for Owala. Caption reads: [...] but will go fast like always @Owala....](https://images.od.modash.io/4394aa1cdcd3635850012de2a4b2141555b103f0)
![TikTok post by @dailywithcaroline for Owala. Caption reads: 😮 owala just released 64 oz freesip [...].](https://images.od.modash.io/8e3ebbe344ceaea8a4e26446eb02697c4527bf19)
![TikTok post by @dailywithcaroline for Owala. Caption reads: Owala NAILED it with the wicked [...].](https://images.od.modash.io/487e41091636ea1720d970bc7acae1692be52297)
livintheshops x Owala
![TikTok post by @livintheshops for Owala. Caption reads: This @Owala ! >> #fyp #viral #owala [...].](https://images.od.modash.io/13e2bbe232221692189cb146cf1c4646ec1521c5)
![TikTok post by @livintheshops for Owala. Caption reads: [...] yellow is that girl… 🧈 💛@Owala....](https://images.od.modash.io/8e1a493e984afb338c3a2d48b433dbef7113ade5)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Owala had the most influencer activity. 70.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (8.3%)
- Philippines (6%)
- India (4.9%)
Owala's influencer activity by market
Here is another example of Owala collaborating with an influencer in United States.
astoldbykaydis x Owala
Owala's influencer activity vs. related brands
Owala competes with Simple Modern and Stanley 1913 in reusable drinkware where design, durability, and lifestyle portability are key. All three brands win attention through viral hydration trends and creator “what’s in my bag” content.
Total influencer content
Owala vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Owala leads with 5.6k sponsored posts, notably outpacing Simple Modern (4.6k posts) and Stanley 1913 (3.4k posts). Across all three brands, the average volume is 4.5k posts, indicating mature, scaled influencer programs. Owala has more total posts than Simple Modern and Stanley 1913.
By social platform
Owala vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Owala leads on TikTok, while Stanley 1913 has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Owala at 5.6k, Simple Modern at 4k, Stanley 1913 at 2.5k posts. Owala's activity is particularly concentrated on TikTok. Owala posts far more on TikTok, while it has no Instagram posts compared with hundreds for Simple Modern and Stanley 1913.
By geographical market
Owala vs. related brands influencer activity (by country)
Estimated sponsored posts in Owala's top markets
Owala has the highest estimated sponsored-post volume in United States (4k posts, 70.2%), Canada (469 posts, 8.3%), Philippines (339 posts, 6%), suggesting a North America focus, while Stanley 1913 has the highest estimated sponsored-post volume in Brazil (473 posts, 14.1%), United Kingdom (319 posts, 9.5%). Looking at United States specifically, the split is Owala at 4k posts (70.2%), Simple Modern at 3.7k posts (81.5%), Stanley 1913 at 1.3k posts (39.7%). Owala's strength in United States may indicate a home-market focus, while Stanley 1913 shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Simple Modern's Influencer Marketing Strategy
- Stanley 1913's Influencer Marketing Strategy
- Outcast Clothing's Influencer Marketing Strategy
- Epomaker's Influencer Marketing Strategy
- Eadem's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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