SOUNDPEATS Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 296 pieces of influencer content sponsored by SOUNDPEATS over the last 12 months.
This report breaks down where & how SOUNDPEATS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with SOUNDPEATS, see here: SOUNDPEATS influencers.
Influencer activity throughout the year
SOUNDPEATS's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
SOUNDPEATS's influencer activity by month
Number of sponsored posts
SOUNDPEATS's influencer output appears relatively consistent throughout the year, averaging about 25 sponsored posts per month. March recorded the highest volume at 34 posts (36% above average), while September was the quietest at 13 posts.
SOUNDPEATS's influencer activity by month (views)
Total views on sponsored video posts
August generated the most views at 363.6k, while December recorded the least at 26.8k. Across all tracked posts in the 12-month window, average views per post were 6.7k. Interestingly, the highest-view month (August) does not align with peak post volume (March), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @amorimrp, generated 153.2k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of SOUNDPEATS's sponsored influencer collaborations break down by social platform:
- Instagram: 192 posts (64.9%)
- TikTok: 75 posts (25.3%)
- YouTube: 29 posts (9.8%)
SOUNDPEATS's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for SOUNDPEATS.
Here are 3 examples of SOUNDPEATS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
amorimrp x SOUNDPEATS
Influencer bio
📍Utah USA 🇺🇸 Tech, Food and Lifestyle. Collab: DM
Collaboration metrics
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drey__22 x SOUNDPEATS
Influencer bio
Maglie da calcio 2025/2026 -10% off di sconto: “ drey” ⬇️⬇️⬇️
Collaboration metrics
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kajimack x SOUNDPEATS
![YouTube post by @kajimack for SOUNDPEATS. Caption reads: [...] Months Free:....](https://images.od.modash.io/eab67c71aefef07391195b681b845df006af39d6)
Influencer bio
はいどうもこんにちは「かじまっく」です！ 2014年1月から開始したデジモノガジェット系チャンネルです。 主にデジモノ・ガジェット系の開封シーンを共有、追体験頂く開封動画チャンネルです。 もしお気に召しましたらチャンネル登録お願いいたします。 撮影用カメラ：Panasonic LUMIX GH5/LEICA DG SUMMILUX 9mm/F1.7 ASPH. H-X09 撮影用マイク：RODE VideoMicroⅡ 動画編集：iPad mini/iPad版iMovie こんな装備で頑張ってます(^^ゞ 【動画の情報はアップロード日時点のものです。情報の劣化や内容変更、また、情報に誤りがある場合もございますのでご注意下さい。】 使用音源：YouTubeオーディオライブラリ ※動画説明欄のAmazonリンクはアソシエイトリンクを使用しています。 ※動画説明欄の楽天リンクは楽天アフィリエイトリンクを使用してます。 ☆商品紹介動画作成のご依頼は「ビジネス関係のメール」宛にご連絡下さい。 その他SNS等ではお受けしておりません、お控え下さい。 日本での販売が違法となる無許可商品（PSEマークや技適マークのない商品）はお受けできませんのでご遠慮下さい。 無報酬（商品提供のみ等）による無料動画作成はお受けしておりません、条件提示の上ご連絡ください。 レビュー動画しかお作りできません、検閲必要なご依頼はお請けできません。 またご依頼以外のセールス、動画作成代行やプロデュース等のご連絡は不要です、お控え下さい。 【申し訳ありませんがお受けできるご依頼以外メール返信できません、ご了承下さい。】 I can only speak Japanese. Please make your request in Japanese. 上記全て御理解の上でビジネス関係のお問い合わせこちらまでお願いします: kajimackchannel-20140111@yahoo.co.jp
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 73.4%
- Posts: 26.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers SOUNDPEATS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
SOUNDPEATS's influencers average views (Instagram)
Based on each influencer's average views per post
With 40.2% of partnerships featuring creators averaging 1K-5K views, SOUNDPEATS's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (42.6k avg views/post):
fer_corteesl x SOUNDPEATS
![Instagram post by @fer_corteesl for SOUNDPEATS. Caption reads: [...] 2 min JAJAJAJ
-
- mis audífonos de....](https://images.od.modash.io/898782a4d8d5bbad88e01d032e72e8bb1b6df77d)
Influencer bio
Collab💌 fer_cortesl17@gmail.com BTS 📸✨: @mfeer_cl @yeoreo_official 10% “FER”
Collaboration metrics
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And here is another example with a smaller creator on Instagram (4.8k avg views/post):
alessitaa.up x SOUNDPEATS
![Instagram post by @alessitaa.up for SOUNDPEATS. Caption reads: [...] calidad que wow!
- Los conseguí en....](https://images.od.modash.io/d7be303f8dd5a9771d4a5278eeb44937db45306d)
Influencer bio
20 | Publicidad para negocios📸 🌸Emprendimiento:@florecitasde.mia Collabs al DM 📩 @duo.deamorysabor @muuus_333 💞
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
SOUNDPEATS's repeat partnerships
Out of 257 unique influencers in our dataset, 2 of them (1%) posted content for SOUNDPEATS in 3 or more separate calendar months. The most consistent partner is @techkami, who has collaborated across 3 months with 3 total posts.
Here are 2 examples of SOUNDPEATS's repeat influencer partnerships, with links to the sponsored content.
techkami x SOUNDPEATS
elvisdelira x SOUNDPEATS
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Mexico is where SOUNDPEATS had the most influencer activity. 20.4% of their live influencer content in the last 12 months was posted by Mexican influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (13.5%)
- Japan (8.8%)
- India (8.1%)
SOUNDPEATS's influencer activity by market
Here is another example of SOUNDPEATS collaborating with an influencer in Mexico.
marusaa_ch x SOUNDPEATS
SOUNDPEATS's influencer activity vs. related brands
SOUNDPEATS competes in affordable consumer audio where specs, value, and real-world testing influence purchase decisions. JLab and Skullcandy target similar audiences and rely heavily on reviewer and tech-creator content for consideration.
Total influencer content
SOUNDPEATS vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
SOUNDPEATS leads with 296 sponsored posts, notably outpacing Skullcandy (245 posts) and JLab (162 posts). Across all three brands, the average volume is 234 posts, indicating limited or experimental influencer activity.
By social platform
SOUNDPEATS vs. related brands influencer activity (by social platform)
Sponsored posts by platform
SOUNDPEATS leads on Instagram and YouTube, while Skullcandy leads on TikTok. The gap is most notable on TikTok, with Skullcandy at 115, SOUNDPEATS at 75, JLab at 1 posts. JLab's activity is particularly concentrated on Instagram. On TikTok, SOUNDPEATS has 75 posts compared with 1 for JLab.
By geographical market
SOUNDPEATS vs. related brands influencer activity (by country)
Estimated sponsored posts in SOUNDPEATS's top markets
JLab has the highest estimated sponsored-post volume in United States (116 posts, 71.4%), Canada (5 posts, 2.9%), suggesting a North America focus, while SOUNDPEATS has the highest estimated sponsored-post volume in Mexico (60 posts, 20.4%), Japan (26 posts, 8.8%), while Skullcandy has the highest estimated sponsored-post volume in India (42 posts, 17.2%), United Kingdom (12 posts, 5.1%). Looking at United States specifically, the split is JLab at 116 posts (71.4%), Skullcandy at 115 posts (46.9%), SOUNDPEATS at 40 posts (13.5%). SOUNDPEATS's strength in Japan may indicate a home-market focus, while Skullcandy shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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