SOUNDPEATS Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.4k pieces of influencer content sponsored by SOUNDPEATS over the last 12 months.

This report breaks down where & how SOUNDPEATS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with SOUNDPEATS, see here: SOUNDPEATS influencers.

Influencer activity throughout the year

SOUNDPEATS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

SOUNDPEATS's influencer posting pattern appears irregular, with notable fluctuations month to month. January saw the highest output at 163 posts (44% above the 113 monthly average), while April was the quietest at 27 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of SOUNDPEATS's sponsored influencer collaborations break down by social platform:

• Instagram: 991 posts (73%)
• TikTok: 213 posts (15.7%)
• YouTube: 153 posts (11.3%)

Instagram influencer marketing is a clear focus for SOUNDPEATS.

Here are 3 examples of SOUNDPEATS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

ysrimi x SOUNDPEATS

ysrimi

@ysrimi

02 Dec, 25

1.8M

419

SoundPEATS AirClip — open-ear freedom for every [...]

Influencer bio

Fashion | Cars | Tech | Lifestyle 💿 Founder of @cinekrs 📩 yassinerimiofficial@gmail.com

Collaboration metrics

Post views1.8M

Post EMV $54.3k

More influencer data

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its_drcarina x SOUNDPEATS

its_drcarina

@its_drcarina

11 Jun, 25

105.3k

1.1k

[...] sound peats pop clip you’re in 🫶🏻 @soundpeats #soundpeats #popclip #shokz [...]

Influencer bio

fam med resident & proud IMG rural med | lifestyle 📍sk, canada 💌drcarina.socials@gmail.com ↓ resources and discount codes

Collaboration metrics

Post views105.3k

Post EMV $2.2k

More influencer data

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WatanabeKazumasa x SOUNDPEATS

WatanabeKazumasa

@WatanabeKazumasa

27 Oct, 25

185.8k

1.4k

提供：SOUNDPEATS クーポンコード: SPA5PLSPR20 割引率: さらに10%OFF [...]

Influencer bio

どうもこんにちは！ワタナベです。 生粋のガジェット好きです。 チャンネル自体は2013年に開設していますが、本格的に活動を開始したのは2018年の8月頃からです。 ガジェット・ゲーム・カメラなどについて動画にしているチャンネルになります。 その他趣味はプロレスや映画、アニメなどかなり多趣味な方と言われます。 気に入っていただけたらぜひチャンネル登録お願いします(^^) 【Amazon・楽天等のURLについて】 当チャンネルは、Amazon.co.jpを宣伝しリンクすることによってサイトが紹介料を獲得できる手段を提供することを目的に設定されたアフィリエイト宣伝プログラムである、 Amazonアソシエイト・プログラムの参加者です。 一部のリンクはアソシエイトに関連するリンクとなっておりますのでご了承下さいませ。 また、楽天に関しては楽天アフィリエイトリンク、その他URLも一部アフィリエイトリンクを使用しております。

Collaboration metrics

Post views185.8k

Post EMV $5.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 34.2% of partnerships featuring creators averaging 1K-5K views, SOUNDPEATS's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 27%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (87.4k avg views/post):

ilmondodiluli x SOUNDPEATS

ilmondodiluli

@ilmondodiluli

13 Jan, 26

105.6k

314

[...] musica dentro. ​Ho provato le nuove @soundpeats_global C30 e sono rimasta senza [...]

Influencer bio

Fashion lover Make-up addict Bubble Ambassador Insegnante scuola primaria-infanzi Pugliese🇮🇹 💌Collaborazioni 👉🏻Direct o luli80.it@gmail.com

Collaboration metrics

Post views105.6k

Post EMV $3.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (7.0k avg views/post):

mmmnatest1 x SOUNDPEATS

mmmnatest1

@mmmnatest1

03 May, 25

14k

281

[...] 𝕎𝔼ℝ𝔹𝕌ℕ𝔾 Danke 🤩 @soundpeats.dach SoundPEATS POP Open – kompakte, [...]

Influencer bio

@mmmnatest1

Collaboration metrics

Post views14.0k

Post EMV $448

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

SOUNDPEATS's repeat partnerships

kajikaji x SOUNDPEATS

kajikaji

@kajikaji

19 Sep, 25

68.4k

578

Product provided by: SOUNDPEATS *Some links contain affiliate [...]

kajikaji

@kajikaji

05 Sep, 25

43.7k

626

Product provided by: SOUNDPEATS. *Some links contain [...]

kajikaji

@kajikaji

22 Nov, 25

37.7k

322

[...] 5 final ZE500 for ASMR SOUNDPEATS Clip1 Coupon Code: [...]

ysrimi x SOUNDPEATS

ysrimi

@ysrimi

02 Dec, 25

1.8M

419

SoundPEATS AirClip — open-ear freedom [...]

ysrimi

@ysrimi

12 Feb, 26

1.1M

920

[...] lifestyle. Cove Pro by SoundPEATS. #SoundPEATS #CovePro [...]

ysrimi

@ysrimi

27 Jan, 26

63.8k

4.8k

⁨ ⁨ 🎁 GIVEAWAY اربح سماعات SoundPEATS C30 طريقة المشاركة: • Follow [...]

techkami x SOUNDPEATS

techkami

@techkami

04 Dec, 25

4.9k

448

Thanks to @SOUNDPEATS for these Clip 1 earbuds. [...]

techkami

@techkami

04 Mar, 26

3.5k

365

Thanks to @SOUNDPEATS for these Cove Pro The Cove [...]

techkami

@techkami

25 Jun, 25

1.8k

103

News Air5 Lite @SOUNDPEATS #sponsor #techtok #tech [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (13.8%)
• Japan (8.5%)
• Italy (6.6%)

Here is another example of SOUNDPEATS collaborating with an influencer in United Arab Emirates.

amorimrp x SOUNDPEATS

amorimrp

@amorimrp

27 Aug, 25

153.2k

🎧 SOUNDPEATS Air5 Pro – Small Buds, Big Energy 🚀 [...]

SOUNDPEATS's influencer activity vs. related brands

SOUNDPEATS overlaps strongly with Skullcandy and JLab in affordable consumer audio (earbuds/headphones), competing for the same value-focused buyers and review-driven influencer placements.

Total influencer content

JLab leads with 11.1k sponsored posts, significantly outpacing Skullcandy (1.8k posts) and SOUNDPEATS (1.4k posts). Across all three brands, the average volume is 4.7k posts, indicating mature, scaled influencer programs.

By social platform

SOUNDPEATS leads on YouTube, while Skullcandy has the most activity on Instagram and JLab has the most activity on TikTok. The gap is most notable on TikTok, with JLab at 10.4k, Skullcandy at 493, SOUNDPEATS at 213 posts. SOUNDPEATS's activity is particularly concentrated on Instagram. JLab posts far more often on TikTok than SOUNDPEATS or Skullcandy.

By geographical market

JLab has the highest estimated sponsored-post volume in United States (8.1k posts, 73.5%), India (542 posts, 4.9%), Brazil (409 posts, 3.7%), while SOUNDPEATS has the highest estimated sponsored-post volume in Mexico (246 posts, 18.1%), Japan (115 posts, 8.5%), while Skullcandy leads in United Kingdom with 88 posts (4.9%). Looking at United States specifically, the split is JLab at 8.1k posts (73.5%), Skullcandy at 736 posts (41.2%), SOUNDPEATS at 187 posts (13.8%). SOUNDPEATS's strength in Japan may indicate a home-market focus, while JLab shows broader regional investment.