SOUNDPEATS Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.4k pieces of influencer content sponsored by SOUNDPEATS over the last 12 months.
This report breaks down where & how SOUNDPEATS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with SOUNDPEATS, see here: SOUNDPEATS influencers.
Influencer activity throughout the year
SOUNDPEATS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
SOUNDPEATS's influencer activity by month
Number of sponsored posts
SOUNDPEATS's sponsored post volume peaks in August with 204 posts, 76% higher than the monthly average of 116. October recorded the lowest activity at 76 posts, 34% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of SOUNDPEATS's sponsored influencer collaborations break down by social platform:
- Instagram: 1.2k posts (82.5%)
- TikTok: 207 posts (14.7%)
- YouTube: 40 posts (2.8%)
SOUNDPEATS's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for SOUNDPEATS.
Here are 3 examples of SOUNDPEATS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
ysrimi x SOUNDPEATS
Influencer bio
Fashion | Cars | Tech | Lifestyle 💿 Founder of @cinekrs 📩 yassinerimiofficial@gmail.com
Collaboration metrics
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corn.testaments x SOUNDPEATS
Influencer bio
Business/Collabs = zanupay@gmail.com My Linktree (with Gamesir, Keychron, Temu)
Collaboration metrics
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kajimack x SOUNDPEATS
![YouTube post by @kajimack for SOUNDPEATS. Caption reads: [...] Free: Audible Reading: 2 Months Free:....](https://images.od.modash.io/eab67c71aefef07391195b681b845df006af39d6)
Influencer bio
2014年1月開設しました「かじまっくチャンネル」です！ 主にデジモノ・ガジェット系の開封シーンを共有、追体験頂く開封動画チャンネルです。 撮影用カメラ：Panasonic LUMIX GH5/LEICA DG SUMMILUX 9mm/F1.7 ASPH. H-X09 撮影用マイク：RODE VideoMicroⅡ 動画編集：iPad mini/iPad版iMovie こんな装備で頑張ってます(^^ゞ 【動画の情報はアップロード日時点のものです。情報の劣化や内容変更、また、情報に誤りがある場合もございますのでご注意下さい。】 使用音源：YouTubeオーディオライブラリ ※動画説明欄のAmazon、楽天市場、Yahooショッピングのリンクはアソシエイトリンクを使用しています。 ☆商品紹介動画作成のご依頼は「ビジネス関係のメール」宛にご連絡下さい。 その他SNS等ではお受けしておりません、お控え下さい。 日本での販売が違法となる無許可商品（PSEマークや技適マークのない商品）はお受けできませんのでご遠慮下さい。 無報酬（商品提供のみ等）による無料動画作成はお受けしておりません、条件提示の上ご連絡ください。 レビュー動画しかお作りできません、検閲必要なご依頼はお請けできません。 またご依頼以外のセールス、動画作成代行やプロデュース等のご連絡は不要です、お控え下さい。 【申し訳ありませんがお受けできるご依頼以外メール返信できません、ご了承下さい。】 I can only speak Japanese. Please make your request in Japanese. 上記全て御理解の上でビジネス関係のお問い合わせこちらまでお願いします: kajimackchannel-20140111@yahoo.co.jp
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 84.2%
- Posts: 15.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers SOUNDPEATS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
SOUNDPEATS's influencers average views (Instagram)
Based on each influencer's average views per post
With 40.4% of partnerships featuring creators averaging 1K-5K views, SOUNDPEATS's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (188.0k avg views/post):
genoviedo x SOUNDPEATS
Influencer bio
🇮🇹 🏴 Genova 📷 Nikon D7000 Lumix FZ300 Xiaomi 15 ultra @icampainviaggio @campa_foto #icampainviaggio #campafoto
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
saracontequoisurinternet x SOUNDPEATS
![Instagram post by @saracontequoisurinternet for SOUNDPEATS. Caption reads: [...] avec les écouteurs Pop Clip 2 @soundpeats.fr....](https://images.od.modash.io/8b20113372fb060b3048d2a42512c72625b95290)
Influencer bio
Maman de Milo & Timéo Famille, Lifestyle, Voyage & Bonne Humeur ❤️ UGC CREATOR ⚡ Certifié ARPP sarah.service.partenariat@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
SOUNDPEATS's repeat partnerships
Out of 1.1K unique influencers in our dataset, 17 of them (2%) posted content for SOUNDPEATS in 3 or more separate calendar months. The most consistent partner is @ysrimi, who has collaborated across 6 months with 7 total posts.
Here are 3 examples of SOUNDPEATS's repeat influencer partnerships, with links to the sponsored content.
ysrimi x SOUNDPEATS
![Instagram post by @ysrimi for SOUNDPEATS. Caption reads: SoundPEATS AirClip — open-ear freedom [...].](https://images.od.modash.io/e9c304d2c73b192c2bd457871640c37c5827882d)
![Instagram post by @ysrimi for SOUNDPEATS. Caption reads: [...] lifestyle. Cove Pro by SoundPEATS.....](https://images.od.modash.io/b73a1b65d6864ed408b3216d01d2b2cdf2b4af27)
lucia__di__tommaso x SOUNDPEATS
![Instagram post by @lucia__di__tommaso for SOUNDPEATS. Caption reads: [...] subito l'attenzione Il @soundpeats_global....](https://images.od.modash.io/d4e3d0a329b42d0976342e7d9a7d1d7d5aab4bac)
![Instagram post by @lucia__di__tommaso for SOUNDPEATS. Caption reads: [...] utilizzando gli auricolari....](https://images.od.modash.io/c23539099102a5c77e8cbbc3a4db0c56b6b36b49)
maria.teresa.21299 x SOUNDPEATS
![Instagram post by @maria.teresa.21299 for SOUNDPEATS. Caption reads: [...] partire con le nuove cuffie....](https://images.od.modash.io/4098f4fe5083e7fdc88fdbbcf2684ca91b8e5521)
![Instagram post by @maria.teresa.21299 for SOUNDPEATS. Caption reads: [...] cuffie che mi ha mandato @soundpeats_global....](https://images.od.modash.io/660c55039829184950859f243df97341053340c6)
![Instagram post by @maria.teresa.21299 for SOUNDPEATS. Caption reads: [...] Le nuove UU2 targate @soundpeats.it sono....](https://images.od.modash.io/16b5db06a0ab97de5919805ab8b667284b990cfc)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Mexico is where SOUNDPEATS had the most influencer activity. 19.2% of their live influencer content in the last 12 months was posted by Mexican influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (14.1%)
- Italy (9.5%)
- India (5.9%)
SOUNDPEATS's influencer activity by market
Here is another example of SOUNDPEATS collaborating with an influencer in Mexico.
marthafer_ x SOUNDPEATS
SOUNDPEATS's influencer activity vs. related brands
SOUNDPEATS competes in affordable consumer audio, where Soundcore and Skullcandy also fight for the same wireless earbud/headphone audience through social-first launches and review-driven influencer content.
Total influencer content
SOUNDPEATS vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Soundcore leads with 3.4K sponsored posts, significantly outpacing Skullcandy (2.2K posts) and SOUNDPEATS (1.4K posts). Across all three brands, the average volume is 2.3K posts, indicating mature, scaled influencer programs.
By social platform
SOUNDPEATS vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Soundcore leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Soundcore at 1.8K, Skullcandy at 1.2K, SOUNDPEATS at 1.2K posts. SOUNDPEATS's activity is particularly concentrated on Instagram. On TikTok and YouTube, SOUNDPEATS has far fewer posts than Soundcore.
By geographical market
SOUNDPEATS vs. related brands influencer activity (by country)
Estimated sponsored posts in SOUNDPEATS's top markets
Skullcandy has the highest estimated sponsored-post volume in United States (790 posts, 36.4%), India (330 posts, 15.2%), Romania (152 posts, 7%), while Soundcore has the highest estimated sponsored-post volume in Indonesia (607 posts, 17.9%), Brazil (291 posts, 8.6%), while SOUNDPEATS has the highest estimated sponsored-post volume in Mexico (270 posts, 19.2%), Italy (134 posts, 9.5%). Looking at United States specifically, the split is Skullcandy at 790 posts (36.4%), Soundcore at 654 posts (19.3%), SOUNDPEATS at 199 posts (14.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Skullcandy's Influencer Marketing Strategy
- Nvgtn's Influencer Marketing Strategy
- Olfactory NYC's Influencer Marketing Strategy
- e.l.f. Cosmetics's Influencer Marketing Strategy
- Owala's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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