SOUNDPEATS Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by SOUNDPEATS over the last 12 months.
This report breaks down where & how SOUNDPEATS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with SOUNDPEATS, see here: SOUNDPEATS influencers.
Influencer activity throughout the year
SOUNDPEATS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
SOUNDPEATS's influencer activity by month
Number of sponsored posts
SOUNDPEATS's influencer output appears relatively consistent throughout the year, averaging about 101 sponsored posts per month. January recorded the highest volume at 155 posts (53% above average), while September was the quietest at 62 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of SOUNDPEATS's sponsored influencer collaborations break down by social platform:
- Instagram: 1.0k posts (83.2%)
- TikTok: 162 posts (13.3%)
- YouTube: 43 posts (3.5%)
SOUNDPEATS's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for SOUNDPEATS.
Here are 3 examples of SOUNDPEATS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
ysrimi x SOUNDPEATS
Influencer bio
Fashion | Cars | Tech | Lifestyle 💿 Founder of @cinekrs 📩 yassinerimiofficial@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
corn.testaments x SOUNDPEATS
Influencer bio
Business/Collabs = zanupay@gmail.com My Linktree (with Gamesir, Keychron, Temu)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
kajimack x SOUNDPEATS
![YouTube post by @kajimack for SOUNDPEATS. Caption reads: [...] Free: Audible Reading: 2 Months Free:....](https://images.od.modash.io/eab67c71aefef07391195b681b845df006af39d6)
Influencer bio
はいどうもこんにちは「かじまっく」です！ 2014年1月から開始したデジモノガジェット系チャンネルです。 主にデジモノ・ガジェット系の開封シーンを共有、追体験頂く開封動画チャンネルです。 もしお気に召しましたらチャンネル登録お願いいたします。 撮影用カメラ：Panasonic LUMIX GH5/LEICA DG SUMMILUX 9mm/F1.7 ASPH. H-X09 撮影用マイク：RODE VideoMicroⅡ 動画編集：iPad mini/iPad版iMovie こんな装備で頑張ってます(^^ゞ 【動画の情報はアップロード日時点のものです。情報の劣化や内容変更、また、情報に誤りがある場合もございますのでご注意下さい。】 使用音源：YouTubeオーディオライブラリ ※動画説明欄のAmazonリンクはアソシエイトリンクを使用しています。 ※動画説明欄の楽天リンクは楽天アフィリエイトリンクを使用してます。 ☆商品紹介動画作成のご依頼は「ビジネス関係のメール」宛にご連絡下さい。 その他SNS等ではお受けしておりません、お控え下さい。 日本での販売が違法となる無許可商品（PSEマークや技適マークのない商品）はお受けできませんのでご遠慮下さい。 無報酬（商品提供のみ等）による無料動画作成はお受けしておりません、条件提示の上ご連絡ください。 レビュー動画しかお作りできません、検閲必要なご依頼はお請けできません。 またご依頼以外のセールス、動画作成代行やプロデュース等のご連絡は不要です、お控え下さい。 【申し訳ありませんがお受けできるご依頼以外メール返信できません、ご了承下さい。】 I can only speak Japanese. Please make your request in Japanese. 上記全て御理解の上でビジネス関係のお問い合わせこちらまでお願いします: kajimackchannel-20140111@yahoo.co.jp
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 82.2%
- Posts: 17.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers SOUNDPEATS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
SOUNDPEATS's influencers average views (Instagram)
Based on each influencer's average views per post
With 35.8% of partnerships featuring creators averaging 1K-5K views, SOUNDPEATS's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (128.5k avg views/post):
genoviedo x SOUNDPEATS
![Instagram post by @genoviedo for SOUNDPEATS. Caption reads: [...] che ascolto la musica con le CLIP1 di....](https://images.od.modash.io/4032a877d9eb1095ea6eb1e1601964eb6e06b27a)
Influencer bio
🇮🇹 🏴 Genova 📷 Nikon D7000 Lumix FZ300 Xiaomi 15 ultra @icampainviaggio @campa_foto #icampainviaggio #campafoto
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.4k avg views/post):
imperiontech.ch x SOUNDPEATS
![Instagram post by @imperiontech.ch for SOUNDPEATS. Caption reads: ⚡️ROCCO X SOUNDPEATS⚡️ [AD]... 🚀🎧 Ready to....](https://images.od.modash.io/30c44376d4021efcbd953e2eb6b4d6acd7b33d26)
Influencer bio
Cédric | CH🇨🇭 | LVL 22 | Nr. 1 #switzerland 🌍PC-BUILD | CONFICURATION 👨🏼💼Founder: @ultracase.ch 👨🏼💼Co-founder: @christopher.e93 ⬇️❗️XXL SALE❗️⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
SOUNDPEATS's repeat partnerships
Out of 927 unique influencers in our dataset, 15 of them (2%) posted content for SOUNDPEATS in 3 or more separate calendar months. The most consistent partner is @ysrimi, who has collaborated across 5 months with 6 total posts.
Here are 3 examples of SOUNDPEATS's repeat influencer partnerships, with links to the sponsored content.
ysrimi x SOUNDPEATS
![Instagram post by @ysrimi for SOUNDPEATS. Caption reads: SoundPEATS AirClip — open-ear freedom [...].](https://images.od.modash.io/e9c304d2c73b192c2bd457871640c37c5827882d)
![Instagram post by @ysrimi for SOUNDPEATS. Caption reads: [...] lifestyle. Cove Pro by SoundPEATS.....](https://images.od.modash.io/b73a1b65d6864ed408b3216d01d2b2cdf2b4af27)
daniela_vivereunafavola x SOUNDPEATS
![Instagram post by @daniela_vivereunafavola for SOUNDPEATS. Caption reads: [...] Auricolari Clip1 Earbuds di....](https://images.od.modash.io/6740b560723803bd693ea91e7ec1b6e0e19b8319)
![Instagram post by @daniela_vivereunafavola for SOUNDPEATS. Caption reads: [...] questi ottimi Auricolari di....](https://images.od.modash.io/6818a2bd30a53949c3b51470a5a350b58f5135fa)
![Instagram post by @daniela_vivereunafavola for SOUNDPEATS. Caption reads: [...] splendidi Auricolari di @soundpeats.it....](https://images.od.modash.io/f764ad2a4fe7cbc5b7c34dc1de7c73f3d7410096)
antoniettapiccinni92 x SOUNDPEATS
![Instagram post by @antoniettapiccinni92 for SOUNDPEATS. Caption reads: [...] prezzo Sto provando le SOUNDPEATS C30 e wow....](https://images.od.modash.io/60c2a8c3e5ab9234fbd2766c1e857aa55263c9f2)
![Instagram post by @antoniettapiccinni92 for SOUNDPEATS. Caption reads: [...] le nuove Air6 HS di @soundpeats_global....](https://images.od.modash.io/874fd056c9e31affe0922e5f51f5987d1364a05d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Mexico is where SOUNDPEATS had the most influencer activity. 18.5% of their live influencer content in the last 12 months was posted by Mexican influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (14.2%)
- Italy (7.8%)
- India (7%)
SOUNDPEATS's influencer activity by market
Here is another example of SOUNDPEATS collaborating with an influencer in Morocco.
yassine_tougui x SOUNDPEATS
![Instagram post by @yassine_tougui for SOUNDPEATS. Caption reads: [...] focused energy and flow state with the....](https://images.od.modash.io/acd1bbf1b41974ac9f56f61e1c9d661aee75ba4e)
SOUNDPEATS's influencer activity vs. related brands
SOUNDPEATS, JLab, and Skullcandy all sell consumer audio—especially earbuds and headphones—competing on features, price, and lifestyle positioning, making them close peers for influencer marketing benchmarks.
Total influencer content
SOUNDPEATS vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
JLab leads with 10.7k sponsored posts, significantly outpacing Skullcandy (2k posts) and SOUNDPEATS (1.2k posts). Across all three brands, the average volume is 4.6k posts, indicating mature, scaled influencer programs. JLab has far more total posts than SOUNDPEATS and Skullcandy.
By social platform
SOUNDPEATS vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Skullcandy leads on Instagram and YouTube and JLab leads on TikTok. The gap is most notable on TikTok, with JLab at 9.9k, Skullcandy at 669, SOUNDPEATS at 162 posts. SOUNDPEATS's activity is particularly concentrated on Instagram. On TikTok, JLab has far more posts than SOUNDPEATS and Skullcandy.
By geographical market
SOUNDPEATS vs. related brands influencer activity (by country)
Estimated sponsored posts in SOUNDPEATS's top markets
JLab has the highest estimated sponsored-post volume in United States (6.9k posts, 64.8%), United Kingdom (597 posts, 5.6%), Taiwan (469 posts, 4.4%), while Skullcandy has the highest estimated sponsored-post volume in India (274 posts, 13.9%), Brazil (111 posts, 5.6%), while SOUNDPEATS has the highest estimated sponsored-post volume in Mexico (225 posts, 18.5%), Italy (95 posts, 7.8%). Looking at United States specifically, the split is JLab at 6.9k posts (64.8%), Skullcandy at 717 posts (36.3%), SOUNDPEATS at 173 posts (14.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- JLab's Influencer Marketing Strategy
- Skullcandy's Influencer Marketing Strategy
- In Print We Trust's Influencer Marketing Strategy
- G4Free's Influencer Marketing Strategy
- Medicube's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.