SOUNDPEATS Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.5k pieces of influencer content sponsored by SOUNDPEATS over the last 12 months.

This report breaks down where & how SOUNDPEATS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with SOUNDPEATS, see here: SOUNDPEATS influencers.

Influencer activity throughout the year

SOUNDPEATS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

SOUNDPEATS's influencer output appears relatively consistent throughout the year, averaging about 128 sponsored posts per month. March recorded the highest volume at 175 posts (37% above average), while February was the quietest at 43 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of SOUNDPEATS's sponsored influencer collaborations break down by social platform:

• Instagram: 1.1k posts (70.3%)
• YouTube: 231 posts (15%)
• TikTok: 226 posts (14.7%)

Instagram influencer marketing is a clear focus for SOUNDPEATS.

Here are 3 examples of SOUNDPEATS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 35.5% of partnerships featuring creators averaging 1K-5K views, SOUNDPEATS's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 28.2%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (82.1k avg views/post):

And here is another example with a smaller creator on Instagram (7.0k avg views/post):

SOUNDPEATS's repeat partnerships

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (14.7%)
• Japan (7.6%)
• Italy (7.2%)

Here is another example of SOUNDPEATS collaborating with an influencer in Australia.

SOUNDPEATS's influencer activity vs. related brands

SOUNDPEATS overlaps strongly with JLab and Skullcandy in affordable audio, competing for value-seeking listeners shopping earbuds and headphones. All three commonly use review and TikTok-style demo creators to drive consideration and conversions.

Total influencer content

JLab leads with 11.6k sponsored posts, significantly outpacing SOUNDPEATS (1.5k posts) and Skullcandy (245 posts). Across all three brands, the average volume is 4.5k posts, indicating mature, scaled influencer programs. JLab has far more total posts than SOUNDPEATS and Skullcandy.

By social platform

SOUNDPEATS leads on Instagram and YouTube, while JLab leads on TikTok. The gap is most notable on TikTok, with JLab at 10.9k, SOUNDPEATS at 226, Skullcandy at 115 posts. SOUNDPEATS's activity is particularly concentrated on Instagram. On TikTok, JLab posts far more than SOUNDPEATS and Skullcandy.

By geographical market

JLab has the highest estimated sponsored-post volume in United States (8.1k posts, 70.1%), United Kingdom (673 posts, 5.8%), Taiwan (511 posts, 4.4%), while SOUNDPEATS has the highest estimated sponsored-post volume in Mexico (245 posts, 15.9%), Japan (117 posts, 7.6%), while Skullcandy leads in India with 42 posts (17.2%). Looking at United States specifically, the split is JLab at 8.1k posts (70.1%), SOUNDPEATS at 226 posts (14.7%), Skullcandy at 115 posts (46.9%). SOUNDPEATS's strength in Japan may indicate a home-market focus, while JLab shows broader regional investment.