MCoBeauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 11.9k pieces of influencer content sponsored by MCoBeauty over the last 12 months.

This report breaks down where & how MCoBeauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with MCoBeauty, see here: MCoBeauty influencers.

Influencer activity throughout the year

MCoBeauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

MCoBeauty's sponsored post volume appears to trend upward over the 12-month period, rising from 674 posts in January to 891 in December. The peak month, September, reached 1.8k posts, 86% higher than the monthly average of 987.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MCoBeauty's sponsored influencer collaborations break down by social platform:

• TikTok: 9.9k posts (83%)
• Instagram: 2.0k posts (16.8%)
• YouTube: 29 posts (0.2%)

TikTok influencer marketing is a clear focus for MCoBeauty.

Here are 3 examples of MCoBeauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

ninaghoulina x MCoBeauty

ninaghoulina

@ninaghoulina

13 Aug, 25

4.2M

13.1k

[...] about the confidence you carry. With @mcobeauty_us, I get both and so can you, ghouls!! [...]

Influencer bio

Clarksville/Nashville TN 📍 @ninaghoulina 6.2M on TikTok Nina@nightingalemgmt.co

Collaboration metrics

Post views4.2M

Post EMV $126.0k

More influencer data

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lucyconlanxx x MCoBeauty

lucyconlanxx

@lucyconlanxx

18 Sep, 25

11.6M

6k

[...] to @Superdrug ❤️‍🔥❤️‍🔥 Finding the @MCoBeauty UK products I’ve been EXCITED to try [...]

Influencer bio

pro makeup artist & beauty founder 💌 makeup, real life & trying new food spots owner of @CONLAN ✉️ Jemma@reformationmanagement.co.uk

Collaboration metrics

Post views11.6M

Post EMV $232.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

hopescope x MCoBeauty

hopescope

@hopescope

04 Apr, 26

3.3M

60.3k

Thank you McoBeauty for sponsoring today’s video! Make sure [...]

Influencer bio

Treasure Hunter, Professional Shopper, SUBSCRIBE! Welcome to my channel! Here we buy celebrity clothing, cheap returns mystery boxes, lost luggage, check out trending tiktok products, ruthlessly review popular brands, and tons of other exciting things! BUSINESS INQUIRIES ONLY: Email tyler@hopescope.com or DM Tyler on LinkedIn https://www.linkedin.com/in/tyler-allen-hopescope/

Collaboration metrics

Post views3.3M

Post EMV $104.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 49.1% of partnerships featuring creators averaging <1K views, MCoBeauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.8M avg views/post):

lenkalul x MCoBeauty

lenkalul

@lenkalul

19 Jun, 26

6.4M

83.9k

[...] cherry cola lip trend 👄🍒♥️ using @MCoBeauty UK Lip Stain & Sculpt for £9 in shades: [...]

Influencer bio

IG: @lenkalul business: info@lenkalul.com 📍UK 🇬🇧 management @The Blogger Agent

Collaboration metrics

Post views6.4M

Post EMV $132.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

prettygirlglaze x MCoBeauty

prettygirlglaze

@prettygirlglaze

14 Dec, 25

12.4k

187

[...] out !! Also great quality makeup!! @mcobeauty us #mcobeauty #mcobeautyliplights [...]

Influencer bio

GLP1 journey ❤️

Collaboration metrics

Post views12.4k

Post EMV $257

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

MCoBeauty's repeat partnerships

georgia.barratt x MCoBeauty

georgia.barratt

@georgia.barratt

18 Jun, 26

2.5M

35.2k

[...] test if I’ve ever seen one… @MCoBeauty UK did not mess around with [...]

georgia.barratt

@georgia.barratt

18 Aug, 25

108k

6.5k

[...] it’s my RIDE OR DIE 🫶🏼✨ @MCoBeauty UK ad

georgia.barratt

@georgia.barratt

12 Sep, 25

60.2k

5.4k

A FULL FACE OF @MCoBeauty UK WHATS THE VERDICT?! (Full [...]

elliecheesmanx x MCoBeauty

elliecheesmanxxxx

@elliecheesmanxxxx

22 Sep, 25

8.2M

2.1k

@MCoBeauty UK really did that! The [...]

elliecheesmanxxxx

@elliecheesmanxxxx

18 Sep, 25

5.6M

1.8k

[...] cult products and more from @MCoBeauty UK exclusively in @Superdrug [...]

elliecheesmanxxxx

@elliecheesmanxxxx

15 Sep, 25

8.8k

518

Let’s unbox the @MCoBeauty UK @MCoBeauty £32 mini advent [...]

aneliesetannoui x MCoBeauty

aneliesetannoui

@aneliesetannoui

17 Mar, 26

282.8k

2.2k

[...] have damaged hair, the new @MCoBeauty hair care range has been my [...]

aneliesetannoui

@aneliesetannoui

16 Oct, 25

51.6k

1.5k

[...] but you are on a budget @MCoBeauty have just launched body [...]

aneliesetannoui

@aneliesetannoui

16 Apr, 26

4.5k

77

[...] on the hunt for new haircare @MCoBeauty new range has been a [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (22.9%)
• Australia (18%)
• Brazil (2.6%)

Here is another example of MCoBeauty collaborating with an influencer in United States.

daniellehendrickss x MCoBeauty

daniellehendrickss

@daniellehendrickss

04 Nov, 25

11.1M

4.5k

[...] know all these products were under $10 @mcobeauty us @target #mcobeautypartner #lookrich

MCoBeauty's influencer activity vs. related brands

MCoBeauty competes with e.l.f. Cosmetics and Milani Cosmetics in value-accessible makeup that thrives on viral product callouts and “dupe” culture. All three brands win via high-frequency creator reviews and rapid trend response.

Total influencer content

e.l.f. Cosmetics leads with 41.1k sponsored posts, significantly outpacing MCoBeauty (11.9k posts) and Milani Cosmetics (6.4k posts). Across all three brands, the average volume is 19.8k posts, indicating mature, scaled influencer programs. e.l.f. Cosmetics has several times more total posts than MCoBeauty and Milani Cosmetics.

By social platform

Among these brands, e.l.f. Cosmetics leads on Instagram and TikTok and Milani Cosmetics leads on YouTube. The gap is most notable on TikTok, with e.l.f. Cosmetics at 32.3k, MCoBeauty at 9.9k, Milani Cosmetics at 4.8k posts. MCoBeauty's activity is particularly concentrated on TikTok. On TikTok, e.l.f. Cosmetics has several times more posts than MCoBeauty and Milani Cosmetics.

By geographical market

e.l.f. Cosmetics has the highest estimated sponsored-post volume in United States (21k posts, 50.1%), United Kingdom (4.6k posts, 11.2%), India (3.5k posts, 8.5%), while MCoBeauty leads in Australia with 2.1k posts (18%). Looking at United States specifically, the split is e.l.f. Cosmetics at 21k posts (50.1%), MCoBeauty at 4.3k posts (35.9%), Milani Cosmetics at 4.1k posts (64%).