MCoBeauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 11.1k pieces of influencer content sponsored by MCoBeauty over the last 12 months.
This report breaks down where & how MCoBeauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with MCoBeauty, see here: MCoBeauty influencers.
Influencer activity throughout the year
MCoBeauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
MCoBeauty's influencer activity by month
Number of sponsored posts
MCoBeauty's sponsored post volume appears to trend upward over the 12-month period, rising from 673 posts in January to 894 in December. The peak month, November, reached 1.8k posts, 100% higher than the monthly average of 910.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MCoBeauty's sponsored influencer collaborations break down by social platform:
- TikTok: 8.9k posts (80.2%)
- Instagram: 2.2k posts (19.6%)
- YouTube: 32 posts (0.3%)
MCoBeauty's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for MCoBeauty.
Here are 3 examples of MCoBeauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
amy.gerard x MCoBeauty
![Instagram post by @amy.gerard for MCoBeauty. Caption reads: [...] now. We really said Luxury for less 💅....](https://images.od.modash.io/88651605fd594ce272a929a0334d066229ce4da6)
Influencer bio
📖Author: Strap Yourself In 🎙️Weekend radio host @kiis1065 🍷Creator of @atlastwine 🎧Co-host: @beyondthechaospodcast
Collaboration metrics
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nikkietutorials x MCoBeauty
Influencer bio
in a world of mattes ✨glow baby, glow✨ ♡ YouTube/Instagram: Nikkietutorials ♡
Collaboration metrics
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hopescope x MCoBeauty
Influencer bio
Treasure Hunter, Professional Shopper, SUBSCRIBE! Welcome to my channel! Here we buy celebrity clothing, cheap returns mystery boxes, lost luggage, check out trending tiktok products, ruthlessly review popular brands, and tons of other exciting things! BUSINESS INQUIRIES ONLY: Email tyler@hopescope.com or DM Tyler on LinkedIn https://www.linkedin.com/in/tyler-allen-hopescope/
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.1%
- Carousels: 3.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers MCoBeauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
MCoBeauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 46.7% of partnerships featuring creators averaging <1K views, MCoBeauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.8M avg views/post):
lenkalul x MCoBeauty
![TikTok post by @lenkalul for MCoBeauty. Caption reads: [...] cherry cola lip trend 👄🍒♥️ using....](https://images.od.modash.io/044a6e884035c811394b772221634a11989b3369)
Influencer bio
IG: @lenkalul business: info@lenkalul.com 📍UK 🇬🇧 management @The Blogger Agent
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.6k avg views/post):
shaniaflanagan_ x MCoBeauty
Influencer bio
26✨ UK content creator 🤍 Email: beautyxshania@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
MCoBeauty's repeat partnerships
Out of 5.8k unique influencers in our dataset, 416 of them (7%) posted content for MCoBeauty in 3 or more separate calendar months. The most consistent partner is @makeupbyash.x, who has collaborated across 9 months with 27 total posts.
Here are 3 examples of MCoBeauty's repeat influencer partnerships, with links to the sponsored content.
georgia.barratt x MCoBeauty
![TikTok post by @georgia.barratt for MCoBeauty. Caption reads: [...] test if I’ve ever seen one… @MCoBeauty UK....](https://images.od.modash.io/57ea125e70b6b8b3728fd2f25addac9f6a7ce010)
![TikTok post by @georgia.barratt for MCoBeauty. Caption reads: [...] #bridalmakeup Using: @MCoBeauty UK from....](https://images.od.modash.io/31d5e2fd4bdf69cb7b1128f870d6e636a392e810)
aneliesetannoui x MCoBeauty
![TikTok post by @aneliesetannoui for MCoBeauty. Caption reads: [...] have damaged hair, the new @MCoBeauty hair....](https://images.od.modash.io/93a5bb19a8bd72cb6777a3bf73fa0a7cc83366a4)
![TikTok post by @aneliesetannoui for MCoBeauty. Caption reads: [...] but you are on a budget @MCoBeauty have just....](https://images.od.modash.io/7982e0c152f5074488d08c1a6b575ec71bbb697b)
![TikTok post by @aneliesetannoui for MCoBeauty. Caption reads: [...] on the hunt for new haircare @MCoBeauty new....](https://images.od.modash.io/95d3cef018d677b9aca0b6971ba715f0e045b514)
__katieprice__ x MCoBeauty
![TikTok post by @__katieprice__ for MCoBeauty. Caption reads: [...] with another EXACT dupe 😍😍 @MCoBeauty UK....](https://images.od.modash.io/130fffab5af658489305461728a01747f383fdd5)
![TikTok post by @__katieprice__ for MCoBeauty. Caption reads: [...] you don’t know, get to know @MCoBeauty....](https://images.od.modash.io/c6ce026a63900364a1cbe645094d220034eb938c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where MCoBeauty had the most influencer activity. 40.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (18%)
- Australia (14%)
- India (3.2%)
MCoBeauty's influencer activity by market
Here is another example of MCoBeauty collaborating with an influencer in United States.
daniellehendrickss x MCoBeauty
![TikTok post by @daniellehendrickss for MCoBeauty. Caption reads: [...] know all these products were under $10....](https://images.od.modash.io/1be96b7a549716a41c0efe887580e1d8eeaa83d1)
MCoBeauty's influencer activity vs. related brands
MCoBeauty competes most directly with Milani Cosmetics and e.l.f. Cosmetics in mass/affordable beauty, where influencer “dupe” conversations, GRWMs, and viral product moments heavily influence demand.
Total influencer content
MCoBeauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
e.l.f. Cosmetics leads with 44.6k sponsored posts, significantly outpacing MCoBeauty (11.1k posts) and Milani Cosmetics (6.7k posts). Across all three brands, the average volume is 20.8k posts, indicating mature, scaled influencer programs. e.l.f. Cosmetics has several times more total posts than MCoBeauty and Milani Cosmetics.
By social platform
MCoBeauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, e.l.f. Cosmetics leads on Instagram and TikTok and Milani Cosmetics leads on YouTube. The gap is most notable on TikTok, with e.l.f. Cosmetics at 37.1k, MCoBeauty at 8.9k, Milani Cosmetics at 4.9k posts. MCoBeauty's activity is particularly concentrated on TikTok. On TikTok and Instagram, e.l.f. Cosmetics posts several times more than MCoBeauty and Milani Cosmetics.
By geographical market
MCoBeauty vs. related brands influencer activity (by country)
Estimated sponsored posts in MCoBeauty's top markets
e.l.f. Cosmetics has the highest estimated sponsored-post volume in United States (21k posts, 47.9%), India (5k posts, 11.3%), United Kingdom (4.8k posts, 10.8%), while MCoBeauty leads in Australia with 1.5k posts (14%). Looking at United States specifically, the split is e.l.f. Cosmetics at 21k posts (47.9%), MCoBeauty at 4.5k posts (40.3%), Milani Cosmetics at 4.3k posts (63.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Milani Cosmetics's Influencer Marketing Strategy
- e.l.f. Cosmetics's Influencer Marketing Strategy
- dokidokicosplay's Influencer Marketing Strategy
- WHOOP's Influencer Marketing Strategy
- Sol de Janeiro's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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