We analyzed 9.1k pieces of influencer content sponsored by d’Alba over the last 12 months.
This report breaks down where & how d’Alba invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with d’Alba, see here: d’Alba influencers.
d’Alba's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
d’Alba's sponsored post volume peaks in April with 1.5k posts, 95% higher than the monthly average of 759. February recorded the lowest activity at 240 posts, 68% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of d’Alba's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for d’Alba.
Here are 3 examples of d’Alba's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Momlife | ✨ Mental Glow | 🎬 Real Life | Alleinerziehend YouTube: PelicanBay 149 K Founder @plcbstudio
Collaboration metrics
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Influencer bio
Priv/Group Training salon 3304124015 137 E Cuyahoga Falls ave Akron Ohio 44310
Collaboration metrics
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Influencer bio
Welcome official home ‘Gwanjong Un-ni’ of an entertainer JiHye Lee! UZUROCKS is an innovative, creative-edge content creator network based on local celebrities. Centered around content creators, UZUROCKS takes initiatives and plays leading role in digital content & platform market, and expands cultural values through creating groundbreaking profit. Thank you in advance. Collab, Partnership, Commercial such as branded&ppl : cmo@uzurocks.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers d’Alba are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 29.1% of partnerships featuring creators averaging 10K-50K views, d’Alba's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 24.8%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.3M avg views/post):
Influencer bio
1/2 @siostrybuczek CEO: @bylenieczarne 👩🏼🎓kosmetolog 📩 wiktoriabuczek.kontakt@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.0k avg views/post):
Influencer bio
in. spain @medeamgmt erica@medeamgmt.com
Collaboration metrics
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Out of 5.4k unique influencers in our dataset, 455 of them (8%) posted content for d’Alba in 3 or more separate calendar months. The most consistent partner is @annadec_, who has collaborated across 10 months with 26 total posts.
Here are 3 examples of d’Alba's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, Italy is where d’Alba had the most influencer activity. 13.4% of their live influencer content in the last 12 months was posted by Italian influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of d’Alba collaborating with an influencer in Italy.
d’Alba competes with NUXE and OLEHENRIKSEN in premium skincare with sensorial textures and glow-oriented positioning. These brands often win through creator demos, luxury cues, and routine placement that targets similar beauty consumers.
Total sponsored posts tracked (last 12 months)
d’Alba leads with 9.1k sponsored posts, marginally ahead of OLEHENRIKSEN (8.8k posts) and NUXE (4.2k posts). Across all three brands, the average volume is 7.4k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
d’Alba leads on Instagram and YouTube, while OLEHENRIKSEN leads on TikTok. The gap is most notable on Instagram, with d’Alba at 9.1k, NUXE at 2.1k, OLEHENRIKSEN at 1.9k posts. d’Alba's activity is particularly concentrated on Instagram. Instagram posts are much higher for d’Alba than for NUXE and OLEHENRIKSEN, while TikTok posts are much higher for OLEHENRIKSEN and NUXE than for d’Alba.
Estimated sponsored posts in d’Alba's top markets
OLEHENRIKSEN has the highest estimated sponsored-post volume in United States (4.6k posts, 52.4%), United Kingdom (1.1k posts, 12.3%), Canada (397 posts, 4.5%), suggesting a North America focus, while d’Alba has the highest estimated sponsored-post volume in Italy (1.2k posts, 13.4%), South Korea (1.1k posts, 12.1%), Germany (1.1k posts, 11.9%), suggesting a Europe focus, while NUXE leads in France with 778 posts (18.6%). Looking at United States specifically, the split is OLEHENRIKSEN at 4.6k posts (52.4%), NUXE at 531 posts (12.7%). d’Alba's strength in Germany may indicate a home-market focus, while OLEHENRIKSEN shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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