d’Alba Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.4k pieces of influencer content sponsored by d’Alba over the last 12 months.

This report breaks down where & how d’Alba invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with d’Alba, see here: d’Alba influencers.

Influencer activity throughout the year

d’Alba's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

d’Alba's sponsored post volume peaks in October with 888 posts, 212% higher than the monthly average of 285. September recorded the lowest activity at 81 posts, 72% below average. This could reflect a holiday-focused influencer strategy.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of d’Alba's sponsored influencer collaborations break down by social platform:

• Instagram: 3.3k posts (98%)
• YouTube: 68 posts (2%)

Instagram influencer marketing is a clear focus for d’Alba.

Here are 2 examples of d’Alba's recent sponsored collaborations (one each for Instagram, YouTube).

artsiartistry x d’Alba

artsiartistry

@artsiartistry

20 Nov, 25

1.3M

5.1k

[...] go buy one for yourself💛 Use my code ARTDALBA to shop & save on Amazon! #dalba [...]

Influencer bio

Makeup Artist/Content Creator @artsi_artistry ⠀⠀ ⠀⠀ ⠀ ⠀⠀ ⠀⠀ ⠀⠀ ⠀⠀ ⠀⠀ ⠀⠀ ⠀⠀ ⠀⠀ ⠀⠀ ⠀⠀ NJ/NYC

Collaboration metrics

Post views1.3M

Post EMV $40.6k

More influencer data

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tjohnnia x d’Alba

tjohnnia

@tjohnnia

02 Sep, 26

1.1M

50k

[...] #CARMEN #STELLA JOHNNY SAYS’ pick: d’Alba Waterfull Panthenol Liquid Essence Sun [...]

Influencer bio

“너는 지금 뭐해, 쟈니… 길이야? 🎶“ ㄴㅇㅇ 길거리 상담중 다정T 쟈니가 어떤 고민이든(?) 현실 조언 해드립니다🧐 GO민 있다면 쟌소리로 Go하세요🏃🏻 ※ 365일 연중무휴 고민 상담 접수 가능 ※ 상담 시간: 수요일 오후 6시 접수처 : 유튜브 @쟌소리 댓글 접수 비용 : 영상, 좋아요, 구독, 알림 설정 비즈니스 & 광고 & 협찬 문의 👉 azingbusiness@azing.kr 👈 출연 & 제작 문의 👉 azingcontents@azing.kr 👈

Collaboration metrics

Post views1.1M

Post EMV $38.8k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 30% of partnerships featuring creators averaging 10K-50K views, d’Alba's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 24.7%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (319.0k avg views/post):

thepositivityis x d’Alba

thepositivityis

@thepositivityis

22 Oct, 25

548k

1.2k

가을쿠션 이벤트 들구와따..❤️ @dalba_piedmont *광고 아니 쿠션에… 61% 수분 에센스 함유 됐다고…? [...]

Influencer bio

Contact 💌 bbin2026@naver.com . 천만원 구찌 언박싱✨🛍️🛍️🛍️🛍️🛍️🛍️

Collaboration metrics

Post views548.0k

Post EMV $16.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (10.0k avg views/post):

i0i88 x d’Alba

i0i88

@i0i88

02 Feb, 26

27k

390

#광고 안녕하세요! 제가 샵에서도 집에서도 너무 잘 사용하고 있고 화사하고 촉촉한 피부 표현을 연출해줘서 아이돌 담당 쌤들에게도 인기템인 달바 톤업 선크림 영상 가져왔어요! . 제 시그니처 화사하고 뽀용한 메이크업엔 색조보다 피부 표현이 생명인데, 노란기를 보정하고 화사한 피부 표현을 연출해줘서 꼭 사용하는 제품이에요💛 . 톤업 크림 잘못 사용하면 뭉치거나 건조한데, 달바 워터풀 톤업 선크림은 스킨케어링한 제형이라 촉촉한 제형이고 발림성이 너무 좋아요! 컬러도 4컬러나 있어서 피부,톤 고려해서 골라 사용하시면 되세요! . 저는 리즈님의 뽀얀 피부 톤을 연출해 메이크업 하기 위해 노란기 보정이 가능한 퍼플 컬러를 사용해 줬는데요 보색 원리를 이용해 누렁 피부톤이 아주 화사하고 맑게 연출되었답니다!! 달바 워터풀 톤업 선크림(퍼플)이 왜 제 화장대 템인지 아시겠죵?? . 여러분 선크림은 필수인 거 아시죵 뽀용 화사 메이크업 치트키 달바 톤업 선크림 퍼플 프로모션 정보 참고하셔서 득템해보세용 !! . [네이버 설 선물 프로모션] - 1/28(수) ~ 2/12(목) - 달바 워터풀 톤업 선크림 50mlX2개 최대 50% 할인 -

Influencer bio

•청담동87-4더클래스모나크3층 •유튜브고고“양쑤마일” •링크클릭(예약,유툽,틱톡)

Collaboration metrics

Post views27.0k

Post EMV $848

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

d’Alba's repeat partnerships

kkameju x d’Alba

kkameju

@kkameju

12 Feb, 26

17.3k

126

[...] 이제 예쁜피부에 익숙해졌어요😊😊😊✌️ #dalba #dalba_celebrity #달바n통템콘테스트 [...]

kkameju

@kkameju

30 Jun, 26

11.3k

119

[...] 아름다운 순간을 오늘부터 유지 할래욤😘❤️❤️❤️ @dalba_celebrity @dalba_piedmont

kkameju

@kkameju

22 Feb, 26

6.2k

125

[...] #화이트트러플리턴오일크림클렌저 #달바n통템콘테스트 @dalba_piedmont @dalba_celebrity [...]

han_sol.p x d’Alba

han_sol.p

@han_sol.p

17 Oct, 25

210.4k

[...] 균일해지고 칙칙했던 부분이 훨씬 정돈된 느낌이에요 @dalba_piedmont step 1. 비타민 토너 비타민나무수가 [...]

han_sol.p

@han_sol.p

01 Apr, 26

25.6k

239

[...] 진짜 리얼 후기 올려보려구요! 기대해주세요🙋🏻‍♀️ @dalba_piedmont @dalba_celebrity #ESTJ [...]

han_sol.p

@han_sol.p

01 Jun, 26

10.9k

156

[...] 고급진 향, 이제 집에서 홈케어로 정착합니다 🤍 @dalba_piedmont @hinaf.official [...]

misato_ichiki x d’Alba

misato_ichiki

@misato_ichiki

15 Dec, 25

24.5k

309

[...] ぜひ遊びに行ってくださいね🥰 @dalba_japan @dalba_piedmont I always [...]

misato_ichiki

@misato_ichiki

07 Nov, 25

270

[...] in Tokyo❤︎🗼✨ d'Albaの新しいコミュニティ @dalba_friends がスタート🤍 #dAlba #ダルバ

misato_ichiki

@misato_ichiki

21 Jun, 26

228

[...] 家族みんなで1年通して使えるアイテム🫶🏻 @dalba_japan @dalba_piedmont [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (12.3%)
• United States (9.8%)
• Japan (9.1%)

Here is another example of d’Alba collaborating with an influencer in South Korea.

ohddokazi_ x d’Alba

ohddokazi_

@ohddokazi_

21 Oct, 25

1.1M

6.3k

#광고 10대vs20대 [화장] • @dalba_piedmont 20대 국룰 = 귀찮아도 피부화장은 필수!! 선크림으로 [...]

d’Alba's influencer activity vs. related brands

NUXE and OLEHENRIKSEN compete with d’Alba in prestige skincare centered on sensorial formulas and hero products. Their overlap in gifting, creator testimonials, and glow-focused positioning makes them strong comparison points.

Total influencer content

OLEHENRIKSEN leads with 14.4k sponsored posts, significantly outpacing d’Alba (3.4k posts) and NUXE (3.3k posts). Across all three brands, the average volume is 7k posts, indicating mature, scaled influencer programs. OLEHENRIKSEN has multiple times more total posts than d’Alba or NUXE.

By social platform

d’Alba leads on Instagram and YouTube, while OLEHENRIKSEN leads on TikTok. The gap is most notable on TikTok, with OLEHENRIKSEN at 12.6k, NUXE at 2k, d’Alba at 0 posts. d’Alba's activity is particularly concentrated on Instagram. OLEHENRIKSEN has multiple times more TikTok posts than NUXE, while d’Alba has none.

By geographical market

OLEHENRIKSEN has the highest estimated sponsored-post volume in United States (7.1k posts, 49.1%), United Kingdom (2k posts, 13.7%), Canada (678 posts, 4.7%), suggesting a North America focus, while d’Alba has the highest estimated sponsored-post volume in South Korea (1.2k posts, 34.2%), India (420 posts, 12.3%), suggesting a Asia focus, while NUXE leads in France with 860 posts (26.2%). Looking at United States specifically, the split is OLEHENRIKSEN at 7.1k posts (49.1%), d’Alba at 335 posts (9.8%), NUXE at 312 posts (9.5%).