Lilly Lashes Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.7k pieces of influencer content sponsored by Lilly Lashes over the last 12 months.
This report breaks down where & how Lilly Lashes invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Lilly Lashes, see here: Lilly Lashes influencers.
Influencer activity throughout the year
Lilly Lashes's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Lilly Lashes's influencer activity by month
Number of sponsored posts
Lilly Lashes's influencer output appears relatively consistent throughout the year, averaging about 310 sponsored posts per month. January recorded the highest volume at 489 posts (58% above average), while May was the quietest at 196 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Lilly Lashes's sponsored influencer collaborations break down by social platform:
- TikTok: 2.9k posts (77.8%)
- Instagram: 710 posts (19.1%)
- YouTube: 114 posts (3.1%)
Lilly Lashes's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Lilly Lashes.
Here are 3 examples of Lilly Lashes's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
roseandben x Lilly Lashes
Influencer bio
info@rmbes.com Founder of @roseandbenbeauty
Collaboration metrics
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emmycombss x Lilly Lashes
![TikTok post by @emmycombss for Lilly Lashes. Caption reads: [...] -my lashes are the Miami Lashes by Lilly....](https://images.od.modash.io/f99833d1f35a8a68fabcd7bfc22b0af1e7ba4bde)
Influencer bio
Licensed Cosmetologist & Pro MUA with Alopecia🫶🏻💄 Founder & CEO @Beauty Beyond Barriers
Collaboration metrics
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patrickstarrr x Lilly Lashes
![YouTube post by @patrickstarrr for Lilly Lashes. Caption reads: [...] PSTARRR Make sure you use ALL CAPS LILLY....](https://images.od.modash.io/e03e7be45937300c3262f58eac56eea4ceead0a9)
Influencer bio
Welcome to PatrickStarrr — where beauty transformations meet founder storytelling. ONE/SIZE Beauty is mine. This channel is ours. Business Email: psimondac@gmail.com Mail ME! PatrickStarrr 2355 Westwood Blvd. #430 Los Angeles, CA 90064-2109
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.4%
- Carousels: 3.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Lilly Lashes are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Lilly Lashes's influencers average views (TikTok)
Based on each influencer's average views per post
With 66.3% of partnerships featuring creators averaging <1K views, Lilly Lashes's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (241.6k avg views/post):
linsmakeuplooks x Lilly Lashes
![TikTok post by @linsmakeuplooks for Lilly Lashes. Caption reads: [...] of a killer" (code LINS for $ off) @Lilly....](https://images.od.modash.io/91505d593c8c638a96940c54967b0815bc84bfad)
Influencer bio
makeup is still fun here shelby.marra@thedigitalbrandarchitects.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
alicexlockhart x Lilly Lashes
![TikTok post by @alicexlockhart for Lilly Lashes. Caption reads: [...] part 2 💄💝🎁 @Emani Vegan Cosmetics @Lilly....](https://images.od.modash.io/7c3a6874651287e003077931fe19c1753aa5c19e)
Influencer bio
💋💄
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Lilly Lashes's repeat partnerships
Out of 1.9k unique influencers in our dataset, 126 of them (7%) posted content for Lilly Lashes in 3 or more separate calendar months. The most consistent partner is @brittbratstyles, who has collaborated across 11 months with 23 total posts.
Here are 3 examples of Lilly Lashes's repeat influencer partnerships, with links to the sponsored content.
brittbratstyles x Lilly Lashes
![TikTok post by @brittbratstyles for Lilly Lashes. Caption reads: [...] @loréal paris usa lashes @Lilly Lashes lip....](https://images.od.modash.io/7999c5989e0187bf4f01a859e96aeda94da5323c)
linsmakeuplooks x Lilly Lashes
![TikTok post by @linsmakeuplooks for Lilly Lashes. Caption reads: [...] LINS for $ off) #cppartner @Lilly Lashes....](https://images.od.modash.io/dab609583389e19fe2c2aa2b8dca361d7d2e435d)
![TikTok post by @linsmakeuplooks for Lilly Lashes. Caption reads: [...] (code LINS for $ off) @Lilly Lashes lash....](https://images.od.modash.io/06f7bbd464182df45bc1ffff12792567226e8bb5)
lucyylovesmakeup x Lilly Lashes
![TikTok post by @lucyylovesmakeup for Lilly Lashes. Caption reads: [...] have to give these a try😍 @Lilly Lashes....](https://images.od.modash.io/3cb9b0bf6e5425340e6fa72f6dbb9a1f1ae4bd31)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Lilly Lashes had the most influencer activity. 69.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (4.6%)
- Canada (4.5%)
- Mexico (3.5%)
Lilly Lashes's influencer activity by market
Here is another example of Lilly Lashes collaborating with an influencer in United States.
saigefoss x Lilly Lashes
Lilly Lashes's influencer activity vs. related brands
Lilly Lashes competes with Glamnetic and UKLASH in the lash enhancement space spanning false lashes and lash growth/conditioning. Their influencer strategies similarly rely on tutorials, before-and-after proof, and glam transformation content.
Total influencer content
Lilly Lashes vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Glamnetic leads with 18.4k sponsored posts, significantly outpacing UKLASH (6k posts) and Lilly Lashes (3.7k posts). Across all three brands, the average volume is 9.4k posts, indicating mature, scaled influencer programs. Glamnetic has several times more total posts than Lilly Lashes and UKLASH.
By social platform
Lilly Lashes vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Glamnetic leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Glamnetic at 16.1k, UKLASH at 5.5k, Lilly Lashes at 2.9k posts. Lilly Lashes's activity is particularly concentrated on TikTok. On TikTok, Glamnetic has several times more posts than Lilly Lashes and UKLASH, and on YouTube Lilly Lashes and Glamnetic have many more posts than UKLASH.
By geographical market
Lilly Lashes vs. related brands influencer activity (by country)
Estimated sponsored posts in Lilly Lashes's top markets
Glamnetic has the highest estimated sponsored-post volume in United States (13k posts, 69.3%), Canada (973 posts, 5.3%), suggesting a North America focus, while UKLASH has the highest estimated sponsored-post volume in United Kingdom (2.7k posts, 44.9%), Spain (739 posts, 12.3%), suggesting a Europe focus. Looking at United States specifically, the split is Glamnetic at 13k posts (69.3%), Lilly Lashes at 2.6k posts (69.7%), UKLASH at 1.1k posts (18.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Glamnetic's Influencer Marketing Strategy
- UKLASH's Influencer Marketing Strategy
- DKNY's Influencer Marketing Strategy
- philosophy's Influencer Marketing Strategy
- Sigma Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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