We analyzed 3.8k pieces of influencer content sponsored by Lilly Lashes over the last 12 months.
This report breaks down where & how Lilly Lashes invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Lilly Lashes, see here: Lilly Lashes influencers.
Lilly Lashes's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Lilly Lashes's sponsored post volume appears to trend upward over the 12-month period, rising from 498 posts in January to 390 in December. The peak month, January, reached 498 posts, 60% higher than the monthly average of 312.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Lilly Lashes's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Lilly Lashes.
Here are 3 examples of Lilly Lashes's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Pro Makeup Artist & Licensed Cosmetologist 📍LA & DMV Based Alopecia | Beauty & Wigs👩🏻🦲💋
Collaboration metrics
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Influencer bio
Exploring Life & Enjoying all things Beauty & Skincare 📧Yaniquedteape@gmail.com Fashion Finds: @Yani 👗🛍️👚
Collaboration metrics
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Influencer bio
Hey YouTube! This is my Makeup, Beauty and Lifestyle channel! "MAKEUP IS A ONE SIZE FITS ALL". I love makeup, photography and YouTube! I want boys in BEAUTY! I am a professional makeup artist and I want to share everything I know about makeup and beauty! I am always learning as well! In the makeup industry there is no degree of success and you will always learn something new- whether it is new trends or techniques! I absolutely love working with people and I especially enjoy doing others makeup here on my channel! If you see me, say HELLO! "Life Opens Up When You Do" Business Email: psimondac@gmail.com Mail ME! PatrickStarrr 2355 Westwood Blvd. #430 Los Angeles, CA 90064-2109
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Lilly Lashes are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 63.2% of partnerships featuring creators averaging <1K views, Lilly Lashes's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.0M avg views/post):
Influencer bio
📩 sd@smithadeepak.con Founder @KĀYA™ Beauty
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
management@lexietuckerstyle.com
Collaboration metrics
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Out of 1.9k unique influencers in our dataset, 126 of them (7%) posted content for Lilly Lashes in 3 or more separate calendar months. The most consistent partner is @linsmakeuplooks, who has collaborated across 12 months with 68 total posts.
Here are 3 examples of Lilly Lashes's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Lilly Lashes had the most influencer activity. 66.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Lilly Lashes collaborating with an influencer in United States.
Lilly Lashes competes directly in false lashes and lash-enhancement routines with Glamnetic and UKLASH. All three win through eye-focused tutorials, application demos, and dramatic before/after transformations.
Total sponsored posts tracked (last 12 months)
Glamnetic leads with 17.2k sponsored posts, significantly outpacing UKLASH (5.4k posts) and Lilly Lashes (3.8k posts). Across all three brands, the average volume is 8.8k posts, indicating mature, scaled influencer programs. Glamnetic has far more total posts than Lilly Lashes and UKLASH.
Sponsored posts by platform
Among these brands, Glamnetic leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Glamnetic at 14.7k, UKLASH at 4.9k, Lilly Lashes at 2.8k posts. Lilly Lashes's activity is particularly concentrated on TikTok. On TikTok, Glamnetic has far more posts than Lilly Lashes and UKLASH.
Estimated sponsored posts in Lilly Lashes's top markets
Glamnetic has the highest estimated sponsored-post volume in United States (12k posts, 69.3%), Canada (755 posts, 4.4%), suggesting a North America focus, while UKLASH has the highest estimated sponsored-post volume in United Kingdom (2.4k posts, 44%), Spain (776 posts, 14.4%), suggesting a Europe focus, while Lilly Lashes leads in Brazil with 181 posts (4.8%). Looking at United States specifically, the split is Glamnetic at 12k posts (69.3%), Lilly Lashes at 2.5k posts (66.9%), UKLASH at 938 posts (17.4%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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