Lilly Lashes Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.9k pieces of influencer content sponsored by Lilly Lashes over the last 12 months.
This report breaks down where & how Lilly Lashes invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Lilly Lashes, see here: Lilly Lashes influencers.
Influencer activity throughout the year
Lilly Lashes's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Lilly Lashes's influencer activity by month
Number of sponsored posts
Lilly Lashes's influencer output appears relatively consistent throughout the year, averaging about 318 sponsored posts per month. January recorded the highest volume at 490 posts (54% above average), while July was the quietest at 164 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Lilly Lashes's sponsored influencer collaborations break down by social platform:
- TikTok: 2.9k posts (75.7%)
- Instagram: 782 posts (20.2%)
- YouTube: 155 posts (4%)
Lilly Lashes's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Lilly Lashes.
Here are 3 examples of Lilly Lashes's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
alicedickson x Lilly Lashes
![Instagram post by @alicedickson for Lilly Lashes. Caption reads: [...] @superdrug to complete my look with....](https://images.od.modash.io/2537873997c854fc6fdd98efc0d34203a578d6ba)
Influencer bio
💓 Aries ✨ 🏴 London TikTok: @ alicedicksonnn Natalie@thebloggeragent.co.uk Look Fantastic Code LFTFALICE
Collaboration metrics
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linsmakeuplooks x Lilly Lashes
![TikTok post by @linsmakeuplooks for Lilly Lashes. Caption reads: [...] hot and seggsy quite like a pair of @Lilly....](https://images.od.modash.io/3eb7436438e976e97ba801fb2408e4b2871023d9)
Influencer bio
makeup is still fun here 📍NY shelby.marra@thedigitalbrandarchitects.com
Collaboration metrics
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MakeupByCheryl x Lilly Lashes
![YouTube post by @MakeupByCheryl for Lilly Lashes. Caption reads: [...] Liquid Liner YSL Lash Latex Mascara Lilly....](https://images.od.modash.io/769d87fc35dfb4452fad4f294e66c5c1698f3814)
Influencer bio
Lover of all things beauty. IG @MakeupByCherylH
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.1%
- Carousels: 1.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Lilly Lashes are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Lilly Lashes's influencers average views (TikTok)
Based on each influencer's average views per post
With 69.2% of partnerships featuring creators averaging <1K views, Lilly Lashes's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (369.6k avg views/post):
vannaeinerson x Lilly Lashes
Influencer bio
utah love island usa s7 terri@sparkleagency.org
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.0k avg views/post):
bloodlustelf x Lilly Lashes
Influencer bio
💖💜💙 ✨ Be Kind ✨ 💖ALL my 🔗 on X/Threads @bloodlustelf 💖
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Lilly Lashes's repeat partnerships
Out of 1.9K unique influencers in our dataset, 121 of them (6%) posted content for Lilly Lashes in 3 or more separate calendar months. The most consistent partner is @MusingsofaCurvyLady, who has collaborated across 12 months with 50 total posts.
Here are 3 examples of Lilly Lashes's repeat influencer partnerships, with links to the sponsored content.
borealis_beauty x Lilly Lashes
![TikTok post by @borealis_beauty for Lilly Lashes. Caption reads: [...] #selfadhesivelashes #lillylashes....](https://images.od.modash.io/240245674f15b2c3b5926d4dfa0f8737c9ca288b)
brittbratstyles x Lilly Lashes
![TikTok post by @brittbratstyles for Lilly Lashes. Caption reads: [...] and soft glam girlies ✨️ #lillylashes....](https://images.od.modash.io/6eadbb28a57ec8d3281222d2a661be0464f65d23)
wenstar2020 x Lilly Lashes
![TikTok post by @wenstar2020 for Lilly Lashes. Caption reads: @Lilly Lashes body heat activated [...].](https://images.od.modash.io/1549437151b11e69513a3e642c6276c12d2c45ea)
![TikTok post by @wenstar2020 for Lilly Lashes. Caption reads: @Lilly Lashes has the most incredible [...].](https://images.od.modash.io/3ff22fe87b653ac118497889b4b9f3775619deaf)
![TikTok post by @wenstar2020 for Lilly Lashes. Caption reads: @Lilly Lashes are the way to go!!! NO [...].](https://images.od.modash.io/786de88e4019539eef329a0a94714b9b87f422b4)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Lilly Lashes had the most influencer activity. 67.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.1%)
- Canada (4.5%)
- Brazil (4%)
Lilly Lashes's influencer activity by market
Here is another example of Lilly Lashes collaborating with an influencer in United States.
roseandben x Lilly Lashes
Lilly Lashes's influencer activity vs. related brands
Lilly Lashes competes directly with Glamnetic in lash-first, creator-led beauty (including magnetic/at-home applications) and with UKLASH in lash enhancement, all driven by tutorials and before-after content.
Total influencer content
Lilly Lashes vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Glamnetic leads with 20.3K sponsored posts, significantly outpacing UKLASH (7.4K posts) and Lilly Lashes (3.9K posts). Across all three brands, the average volume is 10.5K posts, indicating mature, scaled influencer programs. Glamnetic has several times more total social posts than Lilly Lashes and UKLASH.
By social platform
Lilly Lashes vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Lilly Lashes leads on YouTube, while Glamnetic has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Glamnetic at 18.3K, UKLASH at 6.7K, Lilly Lashes at 2.9K posts. Lilly Lashes's activity is particularly concentrated on TikTok. On TikTok, Glamnetic has several times more posts than Lilly Lashes and UKLASH.
By geographical market
Lilly Lashes vs. related brands influencer activity (by country)
Estimated sponsored posts in Lilly Lashes's top markets
Glamnetic has the highest estimated sponsored-post volume in United States (13K posts, 64.1%), Canada (974 posts, 4.8%), suggesting a North America focus, while UKLASH has the highest estimated sponsored-post volume in United Kingdom (3.5K posts, 47.6%), Spain (839 posts, 11.3%), suggesting a Europe focus. Looking at United States specifically, the split is Glamnetic at 13K posts (64.1%), Lilly Lashes at 2.6K posts (67.5%), UKLASH at 1.3K posts (17.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Glamnetic's Influencer Marketing Strategy
- UKLASH's Influencer Marketing Strategy
- DKNY's Influencer Marketing Strategy
- philosophy's Influencer Marketing Strategy
- Sigma Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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