Lilly Lashes Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by Lilly Lashes over the last 12 months.
This report breaks down where & how Lilly Lashes invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Lilly Lashes, see here: Lilly Lashes influencers.
Influencer activity throughout the year
Lilly Lashes's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Lilly Lashes's influencer activity by month
Number of sponsored posts
Lilly Lashes's sponsored post volume appears to trend upward over the 12-month period, rising from 217 posts in January to 168 in December. The peak month, January, reached 217 posts, 131% higher than the monthly average of 94.
Lilly Lashes's influencer activity by month (views)
Total views on sponsored video posts
March generated the most views at 2.6M, while February recorded the least at 67.5k. Across all tracked posts in the 12-month window, average views per post were 8k. Interestingly, the highest-view month (March) does not align with peak post volume (January), which could indicate performance differences across months. The top-performing tracked post, by @yannnique, generated 2M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Lilly Lashes's sponsored influencer collaborations break down by social platform:
- TikTok: 1.1k posts (95.1%)
- Instagram: 54 posts (4.8%)
- YouTube: 1 posts (0.1%)
Lilly Lashes's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Lilly Lashes.
Here are 3 examples of Lilly Lashes's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
emmycombss x Lilly Lashes
![Instagram post by @emmycombss for Lilly Lashes. Caption reads: [...]
-my lashes are the Mykonos Lashes by Lilly....](https://images.od.modash.io/fce9a84bba5df38c8f8ea5475466ece9c4881595)
Influencer bio
Pro Makeup Artist & Licensed Cosmetologist 📍LA & DMV Based Alopecia | Beauty & Wigs👩🏻🦲💋
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
yannnique x Lilly Lashes
![TikTok post by @yannnique for Lilly Lashes. Caption reads: [...] adhesive lashes and I am in love @Lilly....](https://images.od.modash.io/5f10fbe8a080195735ec08d2ac8e340eee28950c)
Influencer bio
Exploring Life & Enjoying all things Beauty & Skincare 📧Yaniquedteape@gmail.com Fashion Finds: @Yani 👗🛍️👚
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
KimThai x Lilly Lashes
![YouTube post by @KimThai for Lilly Lashes. Caption reads: [...] order!
The Wedding Lashes ―....](https://images.od.modash.io/94a0e883baacbad19a7a7c8a1247af885620955f)
Influencer bio
kim@viralnationtalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.3%
- Carousels: 0.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Lilly Lashes are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Lilly Lashes's influencers average views (TikTok)
Based on each influencer's average views per post
With 78.9% of partnerships featuring creators averaging <1K views, Lilly Lashes's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.0M avg views/post):
smithadepak x Lilly Lashes
![TikTok post by @smithadepak for Lilly Lashes. Caption reads: [...] Lengthening & Volumizing Mascara @Lilly....](https://images.od.modash.io/9e3ea0275aa6b73061f8e37cd645b9306dacbca6)
Influencer bio
📩 sd@smithadeepak.con Founder @KĀYA™ Beauty
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.5k avg views/post):
alicexlockhart x Lilly Lashes
![TikTok post by @alicexlockhart for Lilly Lashes. Caption reads: [...] part 2 💄💝🎁 @Emani Vegan Cosmetics @Lilly....](https://images.od.modash.io/7c3a6874651287e003077931fe19c1753aa5c19e)
Influencer bio
💋💄
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Lilly Lashes's repeat partnerships
Out of 693 unique influencers in our dataset, 40 of them (6%) posted content for Lilly Lashes in 3 or more separate calendar months. The most consistent partner is @kristianvalerie_, who has collaborated across 6 months with 13 total posts.
Here are 3 examples of Lilly Lashes's repeat influencer partnerships, with links to the sponsored content.
kristianvalerie_ x Lilly Lashes
![TikTok post by @kristianvalerie_ for Lilly Lashes. Caption reads: [...] palette & epic ink liner @Lilly Lashes self....](https://images.od.modash.io/abc25f6a2046c56f44a1a1c0c363ee2bc65613e0)
![TikTok post by @kristianvalerie_ for Lilly Lashes. Caption reads: [...] Esta Buenisima 💋🧡 @Lilly Lashes always on....](https://images.od.modash.io/3bbf6b02a6e911c662aef4dce83dd99fcc88e030)
lucyylovesmakeup x Lilly Lashes
![TikTok post by @lucyylovesmakeup for Lilly Lashes. Caption reads: [...] have to give these a try😍 @Lilly Lashes ....](https://images.od.modash.io/3cb9b0bf6e5425340e6fa72f6dbb9a1f1ae4bd31)
![TikTok post by @lucyylovesmakeup for Lilly Lashes. Caption reads: @Lilly Lashes Always Makes The Look😍 [...].](https://images.od.modash.io/aff14cbebd05d28d1c23dc6690230087bb4e7af3)
brittbratstyles x Lilly Lashes
![TikTok post by @brittbratstyles for Lilly Lashes. Caption reads: @Lilly Lashes #Beauty #makeup [...].](https://images.od.modash.io/e13d9b89ae33502e873d66e3ef3006dc0ba49141)
![TikTok post by @brittbratstyles for Lilly Lashes. Caption reads: [...] Beauty @Farmacy Beauty @Lilly Lashes....](https://images.od.modash.io/3a630535a623b5d161c4d45d39c69614aa66106c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Lilly Lashes had the most influencer activity. 69.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.3%)
- Brazil (4.6%)
- Mexico (3.1%)
Lilly Lashes's influencer activity by market
Here is another example of Lilly Lashes collaborating with an influencer in United States.
linsmakeuplooks x Lilly Lashes
![TikTok post by @linsmakeuplooks for Lilly Lashes. Caption reads: [...] x lins palette (code LINS for $ off) @Lilly....](https://images.od.modash.io/35abe0421eb9e2726bf98451b09a2a6cd2bdb513)
Lilly Lashes's influencer activity vs. related brands
Lilly Lashes operates in the lash enhancement space where creators demonstrate dramatic, immediate results. Glamnetic (lashes) and UKLASH (lash growth) both compete for the same beauty audience seeking lash-focused transformations and tutorials.
Total influencer content
Lilly Lashes vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Glamnetic leads with 5.3k sponsored posts, significantly outpacing UKLASH (2.6k posts) and Lilly Lashes (1.1k posts). Across all three brands, the average volume is 3k posts, indicating mature, scaled influencer programs. Glamnetic has several times more total posts than Lilly Lashes and UKLASH.
By social platform
Lilly Lashes vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Glamnetic leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Glamnetic at 4.1k, UKLASH at 2.4k, Lilly Lashes at 1.1k posts. Lilly Lashes's activity is particularly concentrated on TikTok. On Instagram, Glamnetic has many more posts than Lilly Lashes and UKLASH, and on TikTok, Lilly Lashes and UKLASH have many more posts than Glamnetic.
By geographical market
Lilly Lashes vs. related brands influencer activity (by country)
Estimated sponsored posts in Lilly Lashes's top markets
Glamnetic has the highest estimated sponsored-post volume in United States (3.7k posts, 69%), Canada (186 posts, 3.5%), suggesting a North America focus, while UKLASH has the highest estimated sponsored-post volume in United Kingdom (1.3k posts, 52.2%), Spain (77 posts, 3%), suggesting a Europe focus, while Lilly Lashes leads in Brazil with 52 posts (4.6%). Looking at United States specifically, the split is Glamnetic at 3.7k posts (69%), Lilly Lashes at 789 posts (69.7%), UKLASH at 560 posts (21.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.