Damson Madder Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 337 pieces of influencer content sponsored by Damson Madder over the last 12 months.
This report breaks down where & how Damson Madder invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Damson Madder, see here: Damson Madder influencers.
Influencer activity throughout the year
Damson Madder's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Damson Madder's influencer activity by month
Number of sponsored posts
Damson Madder's sponsored post volume peaks in June with 44 posts, 57% higher than the monthly average of 28. February recorded the lowest activity at 11 posts, 61% below average.
Damson Madder's influencer activity by month (views)
Total views on sponsored video posts
June generated the most views at 1.2M, while July recorded the least at 204.2k. Across all tracked posts in the 12-month window, average views per post were 20.8k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. The top-performing tracked post, by @linda.sza, generated 360.4k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Damson Madder's sponsored influencer collaborations break down by social platform:
- Instagram: 274 posts (81.3%)
- TikTok: 56 posts (16.6%)
- YouTube: 7 posts (2.1%)
Damson Madder's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Damson Madder.
Here are 3 examples of Damson Madder's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
linda.sza x Damson Madder
![Instagram post by @linda.sza for Damson Madder. Caption reads: [...] but always best dressed in brand new....](https://images.od.modash.io/c3414007271e9b92c30354e1d5cda3567e944531)
Influencer bio
lindasza@sesamyagency.com 📍Germany (Düsseldorf/Köln)
Collaboration metrics
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ourhorwichhome x Damson Madder
Influencer bio
welcome to our colourful reno home 📍manchester uk 💌 ourhorwichhome@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
SophieJayne x Damson Madder
![YouTube post by @SophieJayne for Damson Madder. Caption reads: [...] / using:
checkered pjs -....](https://images.od.modash.io/3a2e22fde31d53662d404053c976f3aff877bdc1)
Influencer bio
east coast, australia business enquiries: sophie@posseecreative.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 51.5%
- Posts: 48.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Damson Madder are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Damson Madder's influencers average views (Instagram)
Based on each influencer's average views per post
With 37.2% of partnerships featuring creators averaging 10K-50K views, Damson Madder's strategy suggests cost-efficiency and engagement-focused partnerships. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (385.1k avg views/post):
vicmontanari x Damson Madder
![Instagram post by @vicmontanari for Damson Madder. Caption reads: [...] I call it adulthood free will :))....](https://images.od.modash.io/76a8d1a673c8b25b92a8753843574486141ea7c4)
Influencer bio
a good mix of my life 🍀🐞🍝 vicmontanari.digital@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.1k avg views/post):
hopemarsh x Damson Madder
Influencer bio
London all things fashion & lifestyle💋 Contact : hopemarsh@mcsaatchisocial.com Tiktok & Youtube - @hopemarsh
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Damson Madder's repeat partnerships
Out of 185 unique influencers in our dataset, 19 of them (10%) posted content for Damson Madder in 3 or more separate calendar months. The most consistent partner is @goodmannersstyle, who has collaborated across 9 months with 22 total posts. @goodmannersstyle alone accounts for 7% of all tracked sponsored content.
Here are 3 examples of Damson Madder's repeat influencer partnerships, with links to the sponsored content.
goodmannersstyle x Damson Madder
![Instagram post by @goodmannersstyle for Damson Madder. Caption reads: [...] summer try on with @damsonmadder 💛😍 faves?....](https://images.od.modash.io/73df3b697e5e2ba739064102559d0d7bef333c40)
![Instagram post by @goodmannersstyle for Damson Madder. Caption reads: [...] 🫶🏼
Tee and jacket @damsonmadder via....](https://images.od.modash.io/53f063045108f3663cf0cdb6bcf37af165f8a682)
daisyoliviaj x Damson Madder
![Instagram post by @daisyoliviaj for Damson Madder. Caption reads: [...] a little bit obsessed with Damson Madder....](https://images.od.modash.io/86b9cd55d5ea68f2a306c2bf8125534b44a6b09c)
![Instagram post by @daisyoliviaj for Damson Madder. Caption reads: [...] coat from the angels at @damsonmadder 😍 (PR....](https://images.od.modash.io/c9a4471d8e782ef62dcbb453f1591ed708bb3938)
![Instagram post by @daisyoliviaj for Damson Madder. Caption reads: [...]
Shirt & skirt @damsonmadder *
Socks....](https://images.od.modash.io/d920ea2e166c11f5bea1f335b3842563791e251a)
leannedopaminedressing x Damson Madder
![Instagram post by @leannedopaminedressing for Damson Madder. Caption reads: [...]
Leopard Print gilet: @damsonmadder....](https://images.od.modash.io/7208d9045c12e3fd50bfb33c9d75dee729ddeb95)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Damson Madder had the most influencer activity. 35.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (33.6%)
- France (4.2%)
- Australia (3.5%)
Damson Madder's influencer activity by market
Here is another example of Damson Madder collaborating with an influencer in United States.
auttgood x Damson Madder
![TikTok post by @auttgood for Damson Madder. Caption reads: [...] @Marshalls #loopearplugs @Amazon @Damson....](https://images.od.modash.io/c604eb6985d926b99807dc5c463a5686a62654ec)
Damson Madder's influencer activity vs. related brands
Damson Madder, The Frankie Shop, and STAUD all compete in contemporary fashion with strong aesthetic-led social presence. Their audiences overlap around trend-conscious shoppers who discover brands through outfit styling and capsule wardrobe content.
Total influencer content
Damson Madder vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Damson Madder leads with 337 sponsored posts, notably outpacing The Frankie Shop (282 posts) and STAUD (76 posts). Across all three brands, the average volume is 232 posts, indicating limited or experimental influencer activity.
By social platform
Damson Madder vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Damson Madder leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Damson Madder at 56, The Frankie Shop at 21, STAUD at 18 posts. Damson Madder's activity is particularly concentrated on Instagram. TikTok posting is notably higher for Damson Madder with 56 posts compared with 21 for The Frankie Shop and 18 for STAUD.
By geographical market
Damson Madder vs. related brands influencer activity (by country)
Estimated sponsored posts in Damson Madder's top markets
Damson Madder has the highest estimated sponsored-post volume in United States (121 posts, 35.9%), United Kingdom (113 posts, 33.6%), while The Frankie Shop leads in France with 30 posts (10.8%), while STAUD leads in Brazil with 3 posts (4.1%). Looking at United States specifically, the split is Damson Madder at 121 posts (35.9%), The Frankie Shop at 86 posts (30.4%), STAUD at 50 posts (65.3%). Damson Madder's strength in United States and United Kingdom may indicate a home-market focus, while STAUD shows broader regional investment.
Read more influencer strategy breakdowns
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