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Damson Madder Influencer Marketing Strategy  (2026 Data & Insights)

We analyzed 344 sponsored posts from Damson Madder across Instagram, TikTok and YouTube over the last 12 months.

See where Damson Madder invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.

Influencer activity
throughout
the year

Compared to the average month across the year, March was 32.6% more active in terms of posting frequency.

Sponsored posts by month

Last 12 months

Social platforms breakdown

Where Damson Madder's sponsored collaborations happen, and which content formats they use on each platform.

Sponsored posts by platform

Across all of Damson Madder's accounts

Instagram267
TikTok72
YouTube5

Content format by platform

Share of all sponsored posts.

Instagram · Reels
43.6%
Instagram · Feed Posts
34.0%
TikTok · Posts
20.9%
YouTube · Long-form
1.5%

We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.

How Damson Madder's sponsored posts perform

Reach and engagement across all 344 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.

  • 51.4K

    Average views per post

  • 14.7K

    Median views per post

  • 11.2M

    Total views

  • $370K

    Estimated media value

  • 4%

    Average engagement rate

These figures may include posts amplified with paid spend, which we can't identify separately.

Top performing posts

TikTok post by @alexmrnier for Damson Madder

can’t wait to wear them 🩵 @Damson Madder gift #damsonmadder #summerfits [...]

1.4M Post views

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@veronarosefarrellView on Instagram ↗
Instagram post by @veronarosefarrell for Damson Madder

+ being asked to go on aux / Ad for @damsonmadder this dress has been getting all the [...]

560.1K Post views

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@christinakirkmanView on TikTok ↗
TikTok post by @christinakirkman for Damson Madder

[...] #unpack #unpackwithme #pr #prhaul @Damson Madder @k2o by Sprinter @tarte cosmetics [...]

461K Post views

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See how any brand runs influencer marketing

Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.

Influencer audience size breakdown

The size of creator Damson Madder works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.

Damson Madder's influencers by average views per post

Share of the 154 creators in this dataset

<1K
5.8%
1K-5K
25.3%
5K-10K
13.0%
10K-50K
32.5%
50K-100K
11.7%
100K-500K
10.4%
500K+
1.3%

Top influencers Damson Madder works with

Damson Madder's highest-reach creator partners over the last 12 months.

RankInfluencerPlatformPostsTotal views
1
@alexmrnier
TikTok21.4M
2
@goodmannersstyle
Instagram271.4M
3
@veronarosefarrell
Instagram1560.1K
4
@christinakirkman
TikTok1461K
5
@astridiwantyouinmylife
Instagram1449.7K
See all Damson Madder influencers →

Want creator data programmatically?
Check out our API.

Repeat
partnerships

Whether Damson Madder works with creators once, or builds an ongoing roster.

Repeat creators make up 19.8% of Damson Madder's creator network and generate 47.5% of total reach. The charts below show how often those partnerships recur and how much of Damson Madder's audience reach they account for.

Repeat creators make up 19.8% of Damson Madder's creator network and generate 47.5% of total reach. The charts below show how often those partnerships recur and how much of Damson Madder's audience reach they account for.

One-off vs. repeat creators

Share of 222 creators

One-off · 80%
Repeat20%

Months active

Repeat creators only

2 months
65.9%
3 months
11.4%
4+ months
22.7%

Repeat partnerships at a glance

  • 47.5%

    of total reach comes from repeat creators

  • 3.6

    average posts per repeat creator

  • 10 months

    longest running partnership

Creators Damson Madder works with repeatedly

@goodmannersstyleView on Instagram ↗
Instagram post by @goodmannersstyle for Damson Madder

[...] Knit @americanvintage_officiel Bag @damsonmadder Jewellery @myfrkl #springoutfit [...]

115.6K Post views

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@raquelestevensView on Instagram ↗
Instagram post by @raquelestevens for Damson Madder

[...] loved it 🍋🌽🌕 *gifts tagged skirt @damsonmadder jacket @asos bag @longchamp

2K Post likes

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@theshoelovingstylistView on Instagram ↗
Instagram post by @theshoelovingstylist for Damson Madder

[...] on yet! Am I behind ?! ✨✨✨ Skirt @damsonmadder Wool cardigan @beaufortandblake Heat [...]

3.1K Post views

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Damson Madder's most loyal creators

@goodmannersstyle
Months active10
Posts27
Total engagement43.8K
@raquelestevens
Months active6
Posts9
Total engagement5.9K
@theshoelovingstylist
Months active6
Posts6
Total engagement339

Geographical breakdown

The markets where Damson Madder's sponsored creators are based. 87.2% of sponsored posts came from creators based in 5 markets. United Kingdom and France lead at 56.8% and 16.5%, with the remaining 12.8% spread across a wider range of countries.

Sponsored posts by creator location

Top 11 markets

United Kingdom
56.8%
France
16.5%
Portugal
6.0%
United States
5.3%
Germany
2.6%
Turkey
1.9%
New Zealand
1.9%
Spain
1.5%
Ireland
1.1%
Denmark
1.1%
All other markets
5.3%

Damson Madder vs. related brands

How Damson Madder's influencer activity compares with other women's apparel brands.

Sponsored posts, last 12 months

Damson Madder vs. related brands

Damson Madder

344 posts

1
The Frankie Shop

245 posts

2
STAUD

145 posts

3

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