Damson Madder Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.4k pieces of influencer content sponsored by Damson Madder over the last 12 months.
This report breaks down where & how Damson Madder invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Damson Madder, see here: Damson Madder influencers.
Influencer activity throughout the year
Damson Madder's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Damson Madder's influencer activity by month
Number of sponsored posts
Damson Madder's influencer output appears relatively consistent throughout the year, averaging about 201 sponsored posts per month. August recorded the highest volume at 283 posts (41% above average), while February was the quietest at 133 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Damson Madder's sponsored influencer collaborations break down by social platform:
- Instagram: 1.4k posts (57.5%)
- TikTok: 1.0k posts (41.4%)
- YouTube: 27 posts (1.1%)
Damson Madder's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Damson Madder.
Here are 3 examples of Damson Madder's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
alicetrewinnard x Damson Madder
![Instagram post by @alicetrewinnard for Damson Madder. Caption reads: [...] used @davinesportugal Scrunchie....](https://images.od.modash.io/cc57633d126849aaed1a9656a6fb9a21446539ae)
Influencer bio
Beauty | Fashion | Healthy Living contact@alicetrewinnard.com You can also find me here 👇🏼
Collaboration metrics
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ourhorwichhome x Damson Madder
Influencer bio
welcome to our colourful reno home 📍manchester uk 💌 ourhorwichhome@gmail.com
Collaboration metrics
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Esile x Damson Madder
![YouTube post by @Esile for Damson Madder. Caption reads: [...] Trucs cools : Pull sans manche bleu Damson....](https://images.od.modash.io/af0d8dcee829a954b986fd98fcadcaee6c90d814)
Influencer bio
Une normande qui parle à sa caméra et fait des photos à l'argentique, bienvenue!!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 53.9%
- Posts: 46.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Damson Madder are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Damson Madder's influencers average views (Instagram)
Based on each influencer's average views per post
With 30.5% of partnerships featuring creators averaging 10K-50K views, Damson Madder's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 27.3%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (437.2k avg views/post, 199.9k followers):
holylora x Damson Madder
![Instagram post by @holylora for Damson Madder. Caption reads: [...] make it double. 3 knitted looks with....](https://images.od.modash.io/5a673341812164f1148cae51608b8cd6bd858611)
Influencer bio
the good usernames were already taken düsseldorf lauraschulte@sesamyagency.com / tiktok @oklaurizzle i write a newsletter
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post, 290.2k followers):
hopemarsh x Damson Madder
Influencer bio
London all things fashion & lifestyle💋 Contact : hopemarsh@mcsaatchisocial.com Tiktok & Youtube - @hopemarsh
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Damson Madder's repeat partnerships
Out of 1.3k unique influencers in our dataset, 66 of them (5%) posted content for Damson Madder in 3 or more separate calendar months. The most consistent partner is @leannedopaminedressing, who has collaborated across 11 months with 32 total posts.
Here are 3 examples of Damson Madder's repeat influencer partnerships, with links to the sponsored content.
leannedopaminedressing x Damson Madder
![Instagram post by @leannedopaminedressing for Damson Madder. Caption reads: [...] Leopard Print gilet: @damsonmadder *contains....](https://images.od.modash.io/7208d9045c12e3fd50bfb33c9d75dee729ddeb95)
goodmannersstyle x Damson Madder
![Instagram post by @goodmannersstyle for Damson Madder. Caption reads: [...] ladies 🫶🏼 Tee and jacket @damsonmadder via....](https://images.od.modash.io/53f063045108f3663cf0cdb6bcf37af165f8a682)
![Instagram post by @goodmannersstyle for Damson Madder. Caption reads: [...] are calling 🫶🏼 Trousers @damsonmadder Tee....](https://images.od.modash.io/c2fa17908546e56d3335051286bc9852a01a4c34)
daisyoliviaj x Damson Madder
![Instagram post by @daisyoliviaj for Damson Madder. Caption reads: [...] a little bit obsessed with Damson Madder....](https://images.od.modash.io/86b9cd55d5ea68f2a306c2bf8125534b44a6b09c)
![Instagram post by @daisyoliviaj for Damson Madder. Caption reads: [...] coat from the angels at @damsonmadder 😍 (PR....](https://images.od.modash.io/c9a4471d8e782ef62dcbb453f1591ed708bb3938)
![Instagram post by @daisyoliviaj for Damson Madder. Caption reads: [...] Wearing Shirt & skirt @damsonmadder * Socks....](https://images.od.modash.io/d920ea2e166c11f5bea1f335b3842563791e251a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Damson Madder had the most influencer activity. 36.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (35%)
- France (4.4%)
- Australia (3.3%)
Damson Madder's influencer activity by market
Here is another example of Damson Madder collaborating with an influencer in United States.
auttgood x Damson Madder
![TikTok post by @auttgood for Damson Madder. Caption reads: [...] @Marshalls #loopearplugs @Amazon @Damson....](https://images.od.modash.io/c604eb6985d926b99807dc5c463a5686a62654ec)
Damson Madder's influencer activity vs. related brands
Damson Madder competes in contemporary women’s fashion with a strong social-first aesthetic. Selkie and The Frankie Shop are close benchmarks for influencer strategy because they similarly target style-led shoppers in the premium contemporary segment.
Total influencer content
Damson Madder vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Selkie leads with 3.4k sponsored posts, significantly outpacing Damson Madder (2.4k posts) and The Frankie Shop (2.2k posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs.
By social platform
Damson Madder vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Damson Madder leads on TikTok, while Selkie has the most activity on Instagram and The Frankie Shop has the most activity on YouTube. The gap is most notable on Instagram, with Selkie at 2.6k, The Frankie Shop at 1.6k, Damson Madder at 1.4k posts. Selkie's activity is particularly concentrated on Instagram. On Instagram, Selkie has 2,582 posts, which is notably higher than Damson Madder (1,397) and The Frankie Shop (1,635).
By geographical market
Damson Madder vs. related brands influencer activity (by country)
Estimated sponsored posts in Damson Madder's top markets
Selkie has the highest estimated sponsored-post volume in United States (2.3k posts, 67.1%), Brazil (130 posts, 3.8%), while Damson Madder leads in United Kingdom with 851 posts (35%), while The Frankie Shop leads in France with 262 posts (12%). Looking at United States specifically, the split is Selkie at 2.3k posts (67.1%), Damson Madder at 885 posts (36.4%), The Frankie Shop at 693 posts (31.7%). Damson Madder's strength in United Kingdom may indicate a home-market focus, while Selkie shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Selkie's Influencer Marketing Strategy
- The Frankie Shop's Influencer Marketing Strategy
- Uwowo Cosplay's Influencer Marketing Strategy
- OLAPLEX's Influencer Marketing Strategy
- DRMTLGY's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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