Damson Madder Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.6k pieces of influencer content sponsored by Damson Madder over the last 12 months.
This report breaks down where & how Damson Madder invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Damson Madder, see here: Damson Madder influencers.
Influencer activity throughout the year
Damson Madder's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Damson Madder's influencer activity by month
Number of sponsored posts
Damson Madder's influencer output appears relatively consistent throughout the year, averaging about 215 sponsored posts per month. August recorded the highest volume at 276 posts (28% above average), while June was the quietest at 91 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Damson Madder's sponsored influencer collaborations break down by social platform:
- Instagram: 1.4k posts (56%)
- TikTok: 1.1k posts (43.2%)
- YouTube: 20 posts (0.8%)
Damson Madder's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Damson Madder.
Here are 3 examples of Damson Madder's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
astridiwantyouinmylife x Damson Madder
![Instagram post by @astridiwantyouinmylife for Damson Madder. Caption reads: [...] @studioina_brand * Sandals old Bag....](https://images.od.modash.io/53ad13cb223461dce7105f9a343f0b6ec114969e)
Influencer bio
ECLECTIC STYLE TRAVEL GRWM (& SIMON) DEVON LIFE
Collaboration metrics
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christinakirkman x Damson Madder
![TikTok post by @christinakirkman for Damson Madder. Caption reads: [...] #unpack #unpackwithme #pr #prhaul @Damson....](https://images.od.modash.io/9d58644b28408e6c1f52fea3f0e1cd619b77a1fa)
Influencer bio
Washed up child actor host: @lifesajoke_pod kids: @WINSTON_DA_WEEN
Collaboration metrics
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lilypebbles x Damson Madder
![YouTube post by @lilypebbles for Damson Madder. Caption reads: [...] Click 'SHOW MORE' below I Wore… Damson....](https://images.od.modash.io/98ab3d1ba880d4f4bd3901294f91a9d3a3d8a583)
Influencer bio
OG Comfort Creator // Here for the authentic, slower paced content. Weekly vlogs every Sunday 7.00am GMT. Style - Food - Beauty - London - Home Follow on Instagram @lilypebbles
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 53.7%
- Posts: 46.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Damson Madder are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Damson Madder's influencers average views (Instagram)
Based on each influencer's average views per post
With 35.1% of partnerships featuring creators averaging 10K-50K views, Damson Madder's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (152.3k avg views/post):
alexandra.stedman x Damson Madder
![Instagram post by @alexandra.stedman for Damson Madder. Caption reads: [...] x @poodleandblonde cushion and @damsonmadder....](https://images.od.modash.io/5b55a6c5f05059e3584833f933b115151bceabca)
Influencer bio
Fashion Editor, outfit repeater, small DIYs The R.U.E on Substack Really Useful Edits👇🏼
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.0k avg views/post):
the_trendyscot x Damson Madder
![Instagram post by @the_trendyscot for Damson Madder. Caption reads: [...] @adidas Socks: @gambolbygob * Bag:....](https://images.od.modash.io/ee8600e5161714033f4806ec363b6f9af4959821)
Influencer bio
Styling • GRWM • Body Acceptance Wear the outfit at any size ✨ 👩🏼 33 | Size 16 📍 Glasgow, Scotland 💌🤝🏻 thetrendyscot25@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Damson Madder's repeat partnerships
Out of 1.5k unique influencers in our dataset, 65 of them (4%) posted content for Damson Madder in 3 or more separate calendar months. The most consistent partner is @goodmannersstyle, who has collaborated across 10 months with 34 total posts.
Here are 3 examples of Damson Madder's repeat influencer partnerships, with links to the sponsored content.
goodmannersstyle x Damson Madder
![Instagram post by @goodmannersstyle for Damson Madder. Caption reads: [...] Bag @damsonmadder Jewellery @myfrkl [...].](https://images.od.modash.io/f94270f3bd28f9f58a6916aa234608f7fcae0f8d)
![Instagram post by @goodmannersstyle for Damson Madder. Caption reads: [...] via @aidashoreditch Socks @damsonmadder....](https://images.od.modash.io/2c1ff2832eac0eab09cc8b8616726c2289fcb0fc)
leannedopaminedressing x Damson Madder
![Instagram post by @leannedopaminedressing for Damson Madder. Caption reads: [...] Leopard Print gilet: @damsonmadder *contains....](https://images.od.modash.io/7208d9045c12e3fd50bfb33c9d75dee729ddeb95)
frivolous.fashion x Damson Madder
![Instagram post by @elbeefrivolousfashion for Damson Madder. Caption reads: [...] what I ate 😌🍟 wearing @damsonmadder gifted....](https://images.od.modash.io/b31574b7876b6698576accd4f8129ac85c633733)
![Instagram post by @elbeefrivolousfashion for Damson Madder. Caption reads: [...] this week 🎧🔂👕 wearing @damsonmadder....](https://images.od.modash.io/50cccbc9b2db304a9d5b09246a6e4209b9f77f54)
![Instagram post by @elbeefrivolousfashion for Damson Madder. Caption reads: [...] chips, cool fit 🍟 wearing @damsonmadder....](https://images.od.modash.io/40952ff3844b1e5991f1e7c536436746c9526d0e)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Damson Madder had the most influencer activity. 36.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (32.6%)
- France (5.2%)
- Australia (3.6%)
Damson Madder's influencer activity by market
Here is another example of Damson Madder collaborating with an influencer in United States.
itsyourgirlsamanthaaa x Damson Madder
![Instagram post by @itsyourgirlsamanthaaa for Damson Madder. Caption reads: [...] buttons, bow & dark denim?! SO good!....](https://images.od.modash.io/d347e301ec11b99020e0407c6c5768d49d1e2c4c)
Damson Madder's influencer activity vs. related brands
Damson Madder overlaps with The Frankie Shop and Everlane in contemporary womenswear with a strong design point of view and wardrobe-building appeal. They compete for the same fashion audience that follows creators for styling and capsule outfit ideas.
Total influencer content
Damson Madder vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Damson Madder leads with 2.6k sponsored posts, notably outpacing The Frankie Shop (2k posts) and Everlane (1.4k posts). Across all three brands, the average volume is 2k posts, suggesting established influencer marketing investments.
By social platform
Damson Madder vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Damson Madder leads on TikTok, while The Frankie Shop has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Damson Madder at 1.1k, Everlane at 538, The Frankie Shop at 464 posts. The Frankie Shop's activity is particularly concentrated on Instagram. Damson Madder has about twice as many TikTok posts as The Frankie Shop and Everlane.
By geographical market
Damson Madder vs. related brands influencer activity (by country)
Estimated sponsored posts in Damson Madder's top markets
Everlane has the highest estimated sponsored-post volume in United States (967 posts, 69%), Canada (60 posts, 4.3%), suggesting a North America focus, while Damson Madder leads in United Kingdom with 841 posts (32.6%), while The Frankie Shop leads in France with 253 posts (12.6%). Looking at United States specifically, the split is Everlane at 967 posts (69%), Damson Madder at 934 posts (36.2%), The Frankie Shop at 603 posts (30%). Damson Madder's strength in United Kingdom may indicate a home-market focus, while Everlane shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- The Frankie Shop's Influencer Marketing Strategy
- Everlane's Influencer Marketing Strategy
- Anua's Influencer Marketing Strategy
- Haus Labs's Influencer Marketing Strategy
- drinknello's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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