ROXY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 190 pieces of influencer content sponsored by ROXY over the last 12 months.
This report breaks down where & how ROXY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with ROXY, see here: ROXY influencers.
Influencer activity throughout the year
ROXY's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
ROXY's influencer activity by month
Number of sponsored posts
ROXY's sponsored post volume peaks in January with 36 posts, 125% higher than the monthly average of 16. February recorded the lowest activity at 2 posts, 88% below average.
ROXY's influencer activity by month (views)
Total views on sponsored video posts
June generated the most views at 1.1M, while February recorded the least at 12.3k. Across all tracked posts in the 12-month window, average views per post were 20.8k. Interestingly, the highest-view month (June) does not align with peak post volume (January), which could indicate performance differences across months. The top-performing tracked post, by @azu_sakana_, generated 968k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ROXY's sponsored influencer collaborations break down by social platform:
- Instagram: 170 posts (89.5%)
- TikTok: 17 posts (8.9%)
- YouTube: 3 posts (1.6%)
ROXY's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for ROXY.
Here are 3 examples of ROXY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
azu_sakana_ x ROXY
Influencer bio
⭐️スポンサー🌟 ⚫︎ムラサキスポーツ⚫︎BlueBlue Ambassador ⚫︎スミス⚫︎RARTS ⚫︎VARIVAS お仕事の依頼はこちら▶︎azuazu.sakana@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
hannnah.leigh x ROXY
Influencer bio
vibin’ 🥥🌺🐠🤿 Florida :) 💌 teamhannah@linkcreatormgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
AgataZając x ROXY
![YouTube post by @AgataZając for ROXY. Caption reads: [...] Mój outfit
#reklama @Roxy @underarmour....](https://images.od.modash.io/929cf0411fcb162af7b3a9af4c6f1ce4ddb2298c)
Influencer bio
Cześć! ☺️ Nazywam się Agata Zając i jestem trenerką personalną z wieloletnim doświadczeniem. Ukończyłam Akademię Wychowania Fizycznego w Poznaniu, a liczne kursy i szkolenia instruktorskie dały mi solidne podstawy do pracy z kobietami i wspierania ich na różnych etapach życia. Na moim kanale znajdziesz treningi, które pomogą Ci osiągnąć wymarzoną sylwetkę w skuteczny i zdrowy sposób. Znajdziesz tu m.in. treningi siłowe, sesje modelujące, HIIT i tabata. Pokażę Ci, jak trenować bezpiecznie i z przyjemnością, krok po kroku budując siłę, energię i pewność siebie 💪💖 📲 Pobierz moją aplikację FITIFUL – ZA DARMO! Znajdziesz tam spersonalizowane plany treningowe i wyzwania dopasowane do Twoich celów i możliwości. Więcej informacji: https://agatazajacfitness.pl/fitiful/ Jestem także dumną partnerką marki Forceband, z którą promuję trening siłowy i świadome podejście do aktywności. Razem tworzymy społeczność kobiet, które chcą czuć się silne, zdrowe i pewne siebie – dołącz do nas! ✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 70%
- Reels: 30%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers ROXY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
ROXY's influencers average views (Instagram)
Based on each influencer's average views per post
With 41.5% of partnerships featuring creators averaging 10K-50K views, ROXY's strategy suggests cost-efficiency and engagement-focused partnerships. Notably, there appears to be minimal activity in the <1K segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (105.3k avg views/post):
addy_kate x ROXY
Influencer bio
💌 addykatedavis@teamwass.com @universityofga alumni @leftoverlibrary__
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.1k avg views/post):
katarinasollid x ROXY
Influencer bio
trening og andre opptura🧚🏼 🌷 kontakt katarinasollid@hotmail.com 🎧 snakkes i podden @katarinaogandrea 🍿 sees på youtube 👇🏽 BLI MED PÅ TRENINGSREISE <3
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ROXY's repeat partnerships
Out of 116 unique influencers in our dataset, 6 of them (5%) posted content for ROXY in 3 or more separate calendar months. The most consistent partner is @cocone_kondo, who has collaborated across 7 months with 17 total posts. @cocone_kondo alone accounts for 9% of all tracked sponsored content.
Here are 3 examples of ROXY's repeat influencer partnerships, with links to the sponsored content.
cocone_kondo x ROXY
![Instagram post by @cocone_kondo for ROXY. Caption reads: [...] #オリエンタルバイオ
@roxyjapan #sponsorROXY [...].](https://images.od.modash.io/1c068fadc2ac9dd106d99bd93cca26b009972351)
![Instagram post by @cocone_kondo for ROXY. Caption reads: [...] #オリエンタルバイオ
@roxyjapan #sponsorROXY [...].](https://images.od.modash.io/ba611de254584290e480e5b61953685ed32770ce)
![Instagram post by @cocone_kondo for ROXY. Caption reads: [...] #オリエンタルバイオ
@roxyjapan #sponsorROXY [...].](https://images.od.modash.io/3a4ea346e5e60f825f26d586d4c3e66a0fd65977)
isa.loetscher x ROXY
![Instagram post by @isa.loetscher for ROXY. Caption reads: [...] #outfitoftheday #wlyg #roxy #roxygirl [...].](https://images.od.modash.io/cfda6d8867386ede5147a0c41d52f3f0c89ec5a9)
![Instagram post by @isa.loetscher for ROXY. Caption reads: [...] #outfitoftheday #wlyg #roxy #roxygirl [...].](https://images.od.modash.io/b2b998b433cdfe0e06d544bb7adc2a22726740a4)
![Instagram post by @isa.loetscher for ROXY. Caption reads: [...] #outfitoftheday #fyp #trending #roxy....](https://images.od.modash.io/0f274bd8ad4aee111ec4df3e0d7aa474bf1f4e60)
akaneko_19 x ROXY
![Instagram post by @akaneko_19 for ROXY. Caption reads: [...] #hakuba #47parks #pr #roxy #roxyjapan ....](https://images.od.modash.io/5e779693e3753344be4f9104702758bcb63cfff2)
![Instagram post by @akaneko_19 for ROXY. Caption reads: [...] #春スキー #フリースキー女子
#pr #roxy #roxyjapan....](https://images.od.modash.io/30b2f34947984eea6d7b7b1b109ea868fb9a5266)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where ROXY had the most influencer activity. 33.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (24.3%)
- France (7.2%)
- United Kingdom (5.5%)
ROXY's influencer activity by market
Here is another example of ROXY collaborating with an influencer in United States.
mafeanzures x ROXY
ROXY's influencer activity vs. related brands
ROXY competes in surf and beach lifestyle apparel, overlapping with Havaianas’ beachwear positioning and Bright Swimwear’s swim-focused category. These brands share audiences driven by vacation content, coastal style, and active beach lifestyles.
Total influencer content
ROXY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Havaianas leads with 619 sponsored posts, significantly outpacing ROXY (190 posts) and Bright Swimwear (189 posts). Across all three brands, the average volume is 333 posts, indicating limited or experimental influencer activity. Havaianas has more than three times as many total posts as ROXY and Bright Swimwear.
By social platform
ROXY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
ROXY leads on YouTube, while Havaianas has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Havaianas at 454, ROXY at 170, Bright Swimwear at 163 posts. ROXY's activity is particularly concentrated on Instagram. On Instagram and TikTok, Havaianas has multiple times more posts than ROXY and Bright Swimwear.
By geographical market
ROXY vs. related brands influencer activity (by country)
Estimated sponsored posts in ROXY's top markets
Havaianas has the highest estimated sponsored-post volume in Brazil (290 posts, 46.9%), United Kingdom (43 posts, 7%), while Bright Swimwear has the highest estimated sponsored-post volume in United States (113 posts, 59.6%), Australia (26 posts, 13.5%), while ROXY has the highest estimated sponsored-post volume in Japan (46 posts, 24.3%), France (14 posts, 7.2%). ROXY's strength in Japan and France may indicate a home-market focus, while Havaianas shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.