ROXY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.4k pieces of influencer content sponsored by ROXY over the last 12 months.
This report breaks down where & how ROXY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with ROXY, see here: ROXY influencers.
Influencer activity throughout the year
ROXY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
ROXY's influencer activity by month
Number of sponsored posts
ROXY's influencer output appears relatively consistent throughout the year, averaging about 117 sponsored posts per month. January recorded the highest volume at 170 posts (45% above average), while April was the quietest at 76 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ROXY's sponsored influencer collaborations break down by social platform:
- Instagram: 1.2k posts (83.5%)
- TikTok: 230 posts (16.3%)
- YouTube: 2 posts (0.1%)
ROXY's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for ROXY.
Here are 3 examples of ROXY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
azu_sakana_ x ROXY
Influencer bio
⭐️スポンサー🌟 ⚫︎ムラサキスポーツ⚫︎BlueBlue Ambassador ⚫︎スミス⚫︎RARTS ⚫︎VARIVAS お仕事の依頼はこちら▶︎azuazu.sakana@gmail.com
Collaboration metrics
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maxchromatica x ROXY
![TikTok post by @maxchromatica for ROXY. Caption reads: [...] Part findet ihr direkt wieder bei @Roxy ❤️....](https://images.od.modash.io/55114a3e2e4403108621b4e6ed27f2724fb2ec29)
Influencer bio
der typ mit den funko pops 📩 maxchromatica@web.de
Collaboration metrics
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AgataZając x ROXY
![YouTube post by @AgataZając for ROXY. Caption reads: [...] now: 🔔 My outfit: #ad @underarmour @Roxy ▸....](https://images.od.modash.io/f91fc22189cf780ad5c05657c1ed107b2b2bcd93)
Influencer bio
Cześć! ☺️ Nazywam się Agata Zając i jestem trenerką personalną z wieloletnim doświadczeniem. Ukończyłam Akademię Wychowania Fizycznego w Poznaniu, a liczne kursy i szkolenia instruktorskie dały mi solidne podstawy do pracy z kobietami i wspierania ich na różnych etapach życia. Na moim kanale znajdziesz treningi, które pomogą Ci osiągnąć wymarzoną sylwetkę w skuteczny i zdrowy sposób. Znajdziesz tu m.in. treningi siłowe, sesje modelujące, HIIT i tabata. Pokażę Ci, jak trenować bezpiecznie i z przyjemnością, krok po kroku budując siłę, energię i pewność siebie 💪💖 📲 Pobierz moją aplikację FITIFUL – ZA DARMO! Znajdziesz tam spersonalizowane plany treningowe i wyzwania dopasowane do Twoich celów i możliwości. Więcej informacji: https://agatazajacfitness.pl/fitiful/ Jestem także dumną partnerką marki Forceband, z którą promuję trening siłowy i świadome podejście do aktywności. Razem tworzymy społeczność kobiet, które chcą czuć się silne, zdrowe i pewne siebie – dołącz do nas! ✨
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 66%
- Reels: 34%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers ROXY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
ROXY's influencers average views (Instagram)
Based on each influencer's average views per post
With 37.8% of partnerships featuring creators averaging 10K-50K views, ROXY's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (88.5k avg views/post):
addy_kate x ROXY
Influencer bio
💌 addy.davis@cycle.media @universityofga alumni @leftoverlibrary__
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.7k avg views/post):
boardriders_osaka x ROXY
![Instagram post by @boardriders_osaka for ROXY. Caption reads: ROXY / MY BEST ECO LETHER JACKET🧸🤎 [...].](https://images.od.modash.io/5785e58d8caa072821127c7e84233b696e7e77ec)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ROXY's repeat partnerships
Out of 604 unique influencers in our dataset, 23 of them (4%) posted content for ROXY in 3 or more separate calendar months. The most consistent partner is @solaguirrev, who has collaborated across 9 months with 26 total posts.
Here are 3 examples of ROXY's repeat influencer partnerships, with links to the sponsored content.
akaneko_19 x ROXY
![Instagram post by @akaneko_19 for ROXY. Caption reads: [...] #高井富士 #フリースキー女子 #スキー女子 #roxysnow sponsor....](https://images.od.modash.io/f66776c1922ac906636f428f23b63ec7696774e2)
![Instagram post by @akaneko_19 for ROXY. Caption reads: [...] #sponsor @roxyjapan @roxygirls [...].](https://images.od.modash.io/fb17e2193c5824dd8b3829de0cc03b73ea410f77)
![Instagram post by @akaneko_19 for ROXY. Caption reads: [...] #フリースキー女子 #47parks #sponser @roxyjapan....](https://images.od.modash.io/7cb0d382b5d5c2183511ac0310f12dc2c32ce29c)
isa.loetscher x ROXY
![Instagram post by @isa.loetscher for ROXY. Caption reads: [...] #outfitoftheday #fyp #trending #roxy....](https://images.od.modash.io/0f274bd8ad4aee111ec4df3e0d7aa474bf1f4e60)
![Instagram post by @isa.loetscher for ROXY. Caption reads: [...] #outfitoftheday #fyp #trending #roxy....](https://images.od.modash.io/0d29546ae3896c3497bcc44b505736778a4d2d3b)
![Instagram post by @isa.loetscher for ROXY. Caption reads: [...] bike:) -> off to austria now! #roxy....](https://images.od.modash.io/577196f374f9dcab059b03ed2dc451221315f2a6)
cocone_kondo x ROXY
![Instagram post by @cocone_kondo for ROXY. Caption reads: [...] #オリエンタルバイオ @roxyjapan #sponsorROXY....](https://images.od.modash.io/1c068fadc2ac9dd106d99bd93cca26b009972351)
![Instagram post by @cocone_kondo for ROXY. Caption reads: [...] #オリエンタルバイオ @roxyjapan #sponsorROXY....](https://images.od.modash.io/ba611de254584290e480e5b61953685ed32770ce)
![Instagram post by @cocone_kondo for ROXY. Caption reads: [...] #オリエンタルバイオ @roxyjapan #sponsorROXY....](https://images.od.modash.io/3a4ea346e5e60f825f26d586d4c3e66a0fd65977)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where ROXY had the most influencer activity. 28.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (26.5%)
- France (8.1%)
- United Kingdom (5.6%)
ROXY's influencer activity by market
Here is another example of ROXY collaborating with an influencer in United States.
mafeanzures x ROXY
ROXY's influencer activity vs. related brands
ROXY shares an outdoorsy, beach-to-lifestyle audience with Havaianas and Hunter Boots, making them useful competitors for influencer campaigns centered on travel, surf/outdoor culture, and seasonal styling.
Total influencer content
ROXY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Havaianas leads with 4k sponsored posts, significantly outpacing Hunter Boots (2.1k posts) and ROXY (1.4k posts). Across all three brands, the average volume is 2.5k posts, indicating mature, scaled influencer programs. Havaianas has nearly three times as many total posts as ROXY.
By social platform
ROXY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Havaianas leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Havaianas at 3.1k, Hunter Boots at 1.5k, ROXY at 1.2k posts. ROXY's activity is particularly concentrated on Instagram. On Instagram and TikTok, Havaianas has about twice as many posts as both ROXY and Hunter Boots.
By geographical market
ROXY vs. related brands influencer activity (by country)
Estimated sponsored posts in ROXY's top markets
Havaianas has the highest estimated sponsored-post volume in Brazil (1.8k posts, 45%), Philippines (377 posts, 9.4%), while Hunter Boots has the highest estimated sponsored-post volume in United States (732 posts, 34.5%), United Kingdom (225 posts, 10.6%), while ROXY has the highest estimated sponsored-post volume in Japan (374 posts, 26.5%), France (114 posts, 8.1%). ROXY's strength in Japan and France may indicate a home-market focus, while Havaianas shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Havaianas's Influencer Marketing Strategy
- Hunter Boots's Influencer Marketing Strategy
- Physicians Formula's Influencer Marketing Strategy
- BÉIS Travel's Influencer Marketing Strategy
- EZ Tattoo Supply's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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