ROXY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.7k pieces of influencer content sponsored by ROXY over the last 12 months.
This report breaks down where & how ROXY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with ROXY, see here: ROXY influencers.
Influencer activity throughout the year
ROXY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
ROXY's influencer activity by month
Number of sponsored posts
ROXY's sponsored post volume peaks in July with 244 posts, 69% higher than the monthly average of 144. September recorded the lowest activity at 84 posts, 42% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ROXY's sponsored influencer collaborations break down by social platform:
- Instagram: 1.3k posts (75.6%)
- TikTok: 423 posts (24.3%)
- YouTube: 2 posts (0.1%)
ROXY's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for ROXY.
Here are 3 examples of ROXY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
shera x ROXY
![Instagram post by @shera for ROXY. Caption reads: [...] en 4 ans) d’où l’ÉNERGIIIIIE 😂 @roxy et....](https://images.od.modash.io/ed8ad6249c79a6bb9caa1aed7a7c379df54ff733)
Influencer bio
•🎙@Bip.sonore le podcast✨ •💌 Pro: contact@helloshera.com •♥️ Ma chaîne Youtube 👇🏼
Collaboration metrics
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fleurfratacci x ROXY
Influencer bio
Indé : frataccifleur7@gmail.com @Fleur & Compagnie 🧜🏼♀️🥥🐬
Collaboration metrics
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AgataZając x ROXY
![YouTube post by @AgataZając for ROXY. Caption reads: [...] now: 🔔 My outfit: #ad @underarmour @Roxy ▸....](https://images.od.modash.io/f91fc22189cf780ad5c05657c1ed107b2b2bcd93)
Influencer bio
Cześć! ☺️ Nazywam się Agata Zając i jestem trenerką personalną z wieloletnim doświadczeniem. Ukończyłam Akademię Wychowania Fizycznego w Poznaniu, a liczne kursy i szkolenia instruktorskie dały mi solidne podstawy do pracy z kobietami i wspierania ich na różnych etapach życia. Na moim kanale znajdziesz treningi, które pomogą Ci osiągnąć wymarzoną sylwetkę w skuteczny i zdrowy sposób. Znajdziesz tu m.in. treningi siłowe, sesje modelujące, HIIT i tabata. Pokażę Ci, jak trenować bezpiecznie i z przyjemnością, krok po kroku budując siłę, energię i pewność siebie 💪💖 📲 Pobierz moją aplikację FITIFUL – ZA DARMO! Znajdziesz tam spersonalizowane plany treningowe i wyzwania dopasowane do Twoich celów i możliwości. Więcej informacji: https://agatazajacfitness.pl/fitiful/ Jestem także dumną partnerką marki Forceband, z którą promuję trening siłowy i świadome podejście do aktywności. Razem tworzymy społeczność kobiet, które chcą czuć się silne, zdrowe i pewne siebie – dołącz do nas! ✨
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 64.7%
- Reels: 35.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers ROXY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
ROXY's influencers average views (Instagram)
Based on each influencer's average views per post
With 40.7% of partnerships featuring creators averaging 10K-50K views, ROXY's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (134.7k avg views/post):
verutanning x ROXY
Influencer bio
Samoopalovací guru 👩🏽🦰 vercabam@seznam.cz
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (4.5k avg views/post):
nanaho_tsuzuki x ROXY
![Instagram post by @nanaho_tsuzuki for ROXY. Caption reads: [...] @roxyjapan @murasakisports_official [...].](https://images.od.modash.io/59d3b768a03f519df71f98fb4f5dd9930b5f98e4)
Influencer bio
Surfer from 愛知 '03 🇯🇵 2022/23 WSL Asia QS Champion🏆 日本代表強化指定。🥋🌎 @roxyjapan @murasakisports_official @sankyofoods @fcs_japan @hydroflask.jp
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ROXY's repeat partnerships
Out of 711 unique influencers in our dataset, 29 of them (4%) posted content for ROXY in 3 or more separate calendar months. The most consistent partner is @roxygirls, who has collaborated across 10 months with 63 total posts.
Here are 3 examples of ROXY's repeat influencer partnerships, with links to the sponsored content.
cocone_kondo x ROXY
![Instagram post by @cocone_kondo for ROXY. Caption reads: [...] #オリエンタルバイオ @roxyjapan #sponsorROXY....](https://images.od.modash.io/1c068fadc2ac9dd106d99bd93cca26b009972351)
![Instagram post by @cocone_kondo for ROXY. Caption reads: [...] #オリエンタルバイオ @roxyjapan #sponsorROXY....](https://images.od.modash.io/ba611de254584290e480e5b61953685ed32770ce)
![Instagram post by @cocone_kondo for ROXY. Caption reads: [...] #オリエンタルバイオ @roxyjapan #sponsorROXY....](https://images.od.modash.io/3a4ea346e5e60f825f26d586d4c3e66a0fd65977)
isa.loetscher x ROXY
![Instagram post by @isa.loetscher for ROXY. Caption reads: [...] #outfitoftheday #fyp #trending #roxy....](https://images.od.modash.io/0f274bd8ad4aee111ec4df3e0d7aa474bf1f4e60)
![Instagram post by @isa.loetscher for ROXY. Caption reads: [...] #outfitoftheday #fyp #trending #roxy....](https://images.od.modash.io/0d29546ae3896c3497bcc44b505736778a4d2d3b)
![Instagram post by @isa.loetscher for ROXY. Caption reads: [...] bike:) -> off to austria now! #roxy....](https://images.od.modash.io/577196f374f9dcab059b03ed2dc451221315f2a6)
emmacolseynicholls x ROXY
![TikTok post by @emmacolseynicholls for ROXY. Caption reads: @ROXY FRANCE on #tiktokshop getting [...].](https://images.od.modash.io/1f3e07c7415b462f923ca0a009f23c42ab03c6cc)
![TikTok post by @emmacolseynicholls for ROXY. Caption reads: [...] my sunglasses this summer time @ROXY FRANCE....](https://images.od.modash.io/dc4327054b495f80d2090c551ac98a3edc7f1780)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where ROXY had the most influencer activity. 29.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (21.9%)
- France (9.4%)
- United Kingdom (5.3%)
ROXY's influencer activity by market
Here is another example of ROXY collaborating with an influencer in United States.
emmaalr x ROXY
ROXY's influencer activity vs. related brands
ROXY overlaps with lululemon and Alo Yoga in women’s active lifestyle apparel, competing for a similar wellness-and-outdoors audience reached through fitness, surf, and lifestyle influencers.
Total influencer content
ROXY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Alo Yoga leads with 30k sponsored posts, marginally ahead of lululemon (28.8k posts) and ROXY (1.7k posts). Across all three brands, the average volume is 20.2k posts, indicating mature, scaled influencer programs. lululemon and Alo Yoga each have more than 10 times as many total posts as ROXY.
By social platform
ROXY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Alo Yoga leads on Instagram and YouTube and lululemon leads on TikTok. The gap is most notable on Instagram, with Alo Yoga at 25.5k, lululemon at 16.7k, ROXY at 1.3k posts. ROXY's activity is particularly concentrated on Instagram. On Instagram, lululemon has more than 10 times as many posts as ROXY, and Alo Yoga has more than 10 times as many posts as lululemon.
By geographical market
ROXY vs. related brands influencer activity (by country)
Estimated sponsored posts in ROXY's top markets
lululemon has the highest estimated sponsored-post volume in United States (15k posts, 53.7%), United Kingdom (2k posts, 7.1%), Canada (1.6k posts, 5.7%), suggesting a North America focus, while Alo Yoga leads in Brazil with 2.2k posts (7.3%), while ROXY has the highest estimated sponsored-post volume in Japan (381 posts, 21.9%), France (164 posts, 9.4%). Looking at United States specifically, the split is lululemon at 15k posts (53.7%), Alo Yoga at 13k posts (41.7%), ROXY at 514 posts (29.5%). ROXY's strength in Japan and France may indicate a home-market focus, while Alo Yoga shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- lululemon's Influencer Marketing Strategy
- Alo Yoga's Influencer Marketing Strategy
- G FUEL's Influencer Marketing Strategy
- Clean Simple Eats's Influencer Marketing Strategy
- Kate Somerville's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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