ROXY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.5k pieces of influencer content sponsored by ROXY over the last 12 months.
This report breaks down where & how ROXY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with ROXY, see here: ROXY influencers.
Influencer activity throughout the year
ROXY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
ROXY's influencer activity by month
Number of sponsored posts
ROXY's sponsored post volume peaks in January with 193 posts, 57% higher than the monthly average of 123. March recorded the lowest activity at 8 posts, 93% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ROXY's sponsored influencer collaborations break down by social platform:
- Instagram: 1.3k posts (87.8%)
- TikTok: 178 posts (12%)
- YouTube: 2 posts (0.1%)
ROXY's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for ROXY.
Here are 3 examples of ROXY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
azu_sakana_ x ROXY
Influencer bio
⭐️スポンサー🌟 ⚫︎ムラサキスポーツ⚫︎BlueBlue Ambassador ⚫︎スミス⚫︎RARTS ⚫︎VARIVAS お仕事の依頼はこちら▶︎azuazu.sakana@gmail.com
Collaboration metrics
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maxchromatica x ROXY
![TikTok post by @maxchromatica for ROXY. Caption reads: [...] Part findet ihr direkt wieder bei @Roxy ❤️....](https://images.od.modash.io/55114a3e2e4403108621b4e6ed27f2724fb2ec29)
Influencer bio
der typ mit den funko pops 📩 maxchromatica@web.de
Collaboration metrics
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AgataZając x ROXY
![YouTube post by @AgataZając for ROXY. Caption reads: [...] all Forceband products! 🔔 My outfit #ad....](https://images.od.modash.io/ba35b98f479e32975a4d5b6bd73bb63ea64d231b)
Influencer bio
Cześć! ☺️ Nazywam się Agata Zając i jestem trenerką personalną z wieloletnim doświadczeniem. Ukończyłam Akademię Wychowania Fizycznego w Poznaniu, a liczne kursy i szkolenia instruktorskie dały mi solidne podstawy do pracy z kobietami i wspierania ich na różnych etapach życia. Na moim kanale znajdziesz treningi, które pomogą Ci osiągnąć wymarzoną sylwetkę w skuteczny i zdrowy sposób. Znajdziesz tu m.in. treningi siłowe, sesje modelujące, HIIT i tabata. Pokażę Ci, jak trenować bezpiecznie i z przyjemnością, krok po kroku budując siłę, energię i pewność siebie 💪💖 📲 Pobierz moją aplikację FITIFUL – ZA DARMO! Znajdziesz tam spersonalizowane plany treningowe i wyzwania dopasowane do Twoich celów i możliwości. Więcej informacji: https://agatazajacfitness.pl/fitiful/ Jestem także dumną partnerką marki Forceband, z którą promuję trening siłowy i świadome podejście do aktywności. Razem tworzymy społeczność kobiet, które chcą czuć się silne, zdrowe i pewne siebie – dołącz do nas! ✨
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 63.5%
- Reels: 36.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers ROXY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
ROXY's influencers average views (Instagram)
Based on each influencer's average views per post
With 33.5% of partnerships featuring creators averaging 10K-50K views, ROXY's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 27.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (52.9k avg views/post):
ana.ksi9 x ROXY
![Instagram post by @ana.ksi9 for ROXY. Caption reads: [...] 子供みたいに夏遊びに本気です🔥笑 Bikini @roxyjapan.](https://images.od.modash.io/4fd1582a05cfb089c26639c6e0618840965d2cb8)
Influencer bio
アナ𝐁𝐚𝐬𝐞𝐝 𝐢𝐧 𝐓𝐨𝐤𝐲𝐨 🤎 Founder of @honeybutternine 🔐@blesshoney_eyewear NEW OPEN
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.3k avg views/post):
katarinasollid x ROXY
Influencer bio
trening og andre opptura🧚🏼 🌷 kontakt katarinasollid@hotmail.com 🎧 snakkes i podden @katarinaogandrea 🍿 sees på youtube 👇🏽 BLI MED PÅ TRENINGSREISE <3
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ROXY's repeat partnerships
Out of 610 unique influencers in our dataset, 27 of them (4%) posted content for ROXY in 3 or more separate calendar months. The most consistent partner is @quiksilver_okinawa, who has collaborated across 9 months with 24 total posts.
Here are 3 examples of ROXY's repeat influencer partnerships, with links to the sponsored content.
isa.loetscher x ROXY
![Instagram post by @isa.loetscher for ROXY. Caption reads: [...] #outfitoftheday #fyp #trending #roxy....](https://images.od.modash.io/0f274bd8ad4aee111ec4df3e0d7aa474bf1f4e60)
![Instagram post by @isa.loetscher for ROXY. Caption reads: [...] #outfitoftheday #fyp #trending #roxy....](https://images.od.modash.io/0d29546ae3896c3497bcc44b505736778a4d2d3b)
![Instagram post by @isa.loetscher for ROXY. Caption reads: [...] bike:) -> off to austria now! #roxy....](https://images.od.modash.io/577196f374f9dcab059b03ed2dc451221315f2a6)
akaneko_19 x ROXY
![Instagram post by @akaneko_19 for ROXY. Caption reads: [...] #47parks #春スキー #フリースキー女子 #pr #roxy....](https://images.od.modash.io/30b2f34947984eea6d7b7b1b109ea868fb9a5266)
![Instagram post by @akaneko_19 for ROXY. Caption reads: [...] @hakuba_iwatake #sponsor @roxyjapan @roxy....](https://images.od.modash.io/528845af61d8a1bf0b32ce75a4e20b2917cf5c92)
![Instagram post by @akaneko_19 for ROXY. Caption reads: [...] かおりさんと5年越し？くらいにやっと滑れた⛷....](https://images.od.modash.io/337aac8d68093885acd19e1de2605dc2c22cd041)
solaguirrev x ROXY
![Instagram post by @solaguirrev for ROXY. Caption reads: [...] . . . . . . . . . . . . . . . @roxy....](https://images.od.modash.io/5c9166d389534cb79a1e071667b74c49d5056dcc)
![Instagram post by @solaguirrev for ROXY. Caption reads: [...] @adidaspe @ciasurfboards @roxy....](https://images.od.modash.io/3f4c999e0d7997d467f0750213042e1cec700d9a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where ROXY had the most influencer activity. 33.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (21.5%)
- France (6.6%)
- United Kingdom (6.4%)
ROXY's influencer activity by market
Here is another example of ROXY collaborating with an influencer in United States.
mafeanzures x ROXY
ROXY's influencer activity vs. related brands
ROXY sits in women’s surf-inspired lifestyle apparel, competing on beach culture and active living. lululemon overlaps on female activewear lifestyle positioning, while Havaianas competes for warm-weather, beach-adjacent audiences and creator content.
Total influencer content
ROXY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Havaianas leads with 4.4k sponsored posts, marginally ahead of lululemon (4.1k posts) and ROXY (1.5k posts). Across all three brands, the average volume is 3.3k posts, indicating mature, scaled influencer programs. lululemon and Havaianas have nearly three times as many total posts as ROXY.
By social platform
ROXY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Havaianas leads on Instagram and lululemon leads on TikTok and YouTube. The gap is most notable on Instagram, with Havaianas at 3.5k, lululemon at 2.7k, ROXY at 1.3k posts. ROXY's activity is particularly concentrated on Instagram. On YouTube, lululemon has many more posts than ROXY and Havaianas.
By geographical market
ROXY vs. related brands influencer activity (by country)
Estimated sponsored posts in ROXY's top markets
lululemon has the highest estimated sponsored-post volume in United States (2.3k posts, 56.3%), United Kingdom (282 posts, 6.8%), while Havaianas has the highest estimated sponsored-post volume in Brazil (1.8k posts, 40.8%), Philippines (383 posts, 8.7%), while ROXY has the highest estimated sponsored-post volume in Japan (318 posts, 21.5%), France (98 posts, 6.6%). Looking at United States specifically, the split is lululemon at 2.3k posts (56.3%), ROXY at 494 posts (33.4%), Havaianas at 378 posts (8.6%). ROXY's strength in Japan and France may indicate a home-market focus, while Havaianas shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- lululemon's Influencer Marketing Strategy
- Havaianas's Influencer Marketing Strategy
- d’Alba's Influencer Marketing Strategy
- Dolce Vita's Influencer Marketing Strategy
- QVC's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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