Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
ROXY Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 516 sponsored posts from ROXY across TikTok, Instagram and YouTube over the last 12 months.
See where ROXY invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, June was 107.0% more active in terms of posting frequency.
Social platforms breakdown
Where ROXY's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of ROXY's accounts
TikTok357
Instagram157
YouTube2
Content format by platform
Share of all sponsored posts.
Instagram · Feed Posts
19.8%
Instagram · Reels
10.7%
TikTok · Posts
69.2%
YouTube · Long-form
0.4%
Content format by platform
Share of all sponsored posts.
Instagram · Feed Posts
19.8%
Instagram · Reels
10.7%
TikTok · Posts
69.2%
YouTube · Long-form
0.4%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How ROXY's sponsored posts perform
Reach and engagement across all 516 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
15.6K
Average views per post
1.2K
Median views per post
6.4M
Total views
$206K
Estimated media value
3.1%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@sheraView on Instagram ↗
[...] en 4 ans) d’où l’ÉNERGIIIIIE 😂 @roxy et @juicycoutureuk c’est quelque chose [...]
1.2M Post views
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@fleurfratacciView on TikTok ↗
Rendez-vous demain à 20h sur le live de @ROXY FRANCE 💙
596.1K Post views
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@emmaalrView on Instagram ↗
Mes @roxy girls, vous êtes où ?? 🏄🏽♀️🤟🏽✨ [...]
428K Post views
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See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator ROXY works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
ROXY's influencers by average views per post
Share of the 149 creators in this dataset
<1K
27.5%
1K-5K
26.8%
5K-10K
12.8%
10K-50K
20.8%
50K-100K
5.4%
100K-500K
5.4%
500K+
1.3%
Top influencers ROXY works with
ROXY's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@sheraInstagram11.2M
2
@fleurfratacciTikTok1596.1K
3
@emmaalrInstagram2428K
4
@lucierosedonlanInstagram5291.8K
5
@margotymfInstagram1287.8K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether ROXY works with creators once, or builds an ongoing roster.
Repeat creators make up 20.6% of ROXY's creator network and generate 26.3% of total reach. The charts below show how often those partnerships recur and how much of ROXY's audience reach they account for.
Repeat creators make up 20.6% of ROXY's creator network and generate 26.3% of total reach. The charts below show how often those partnerships recur and how much of ROXY's audience reach they account for.
One-off vs. repeat creators
Share of 218 creators
Months active
Repeat creators only
2 months
55.6%
3 months
28.9%
4+ months
15.6%
Repeat partnerships at a glance
26.3%
of total reach comes from repeat creators
6.5
average posts per repeat creator
7 months
longest running partnership
Creators ROXY works with repeatedly
@cocone_kondoView on Instagram ↗
[...] @raffinee_orientalbio #オリエンタルバイオ @roxyjapan #sponsorROXY @hakubavalley [...]
115.8K Post views
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@agebeauty14View on TikTok ↗
[...] pris ma pointure habituelle #bonplan #roxy #UnboxingDesOffresDeMai #OffresPourToi [...]
8.4K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@lnasntgView on TikTok ↗
Le top parfait pour la plage 🌊🏄♀️ @ROXY FRANCE
14.2K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
ROXY's most loyal creators
@cocone_kondo
Months active7
Posts17
Total engagement14.3K
@agebeauty14
Months active6
Posts58
Total engagement197
@lnasntg
Months active6
Posts7
Total engagement139
Geographical breakdown
The markets where ROXY's sponsored creators are based. 85.8% of sponsored posts came from creators based in 5 markets. Japan and France lead at 31.8% and 20.9%, with the remaining 14.2% spread across a wider range of countries.
Sponsored posts by creator location
Top 11 markets
Japan
31.8%
France
20.9%
United States
20.9%
United Kingdom
6.1%
Germany
6.1%
Spain
4.1%
Norway
2.0%
Switzerland
2.0%
Poland
2.0%
Australia
1.4%
All other markets
2.7%
ROXY vs. related brands
How ROXY's influencer activity compares with other women's apparel brands.
Sponsored posts, last 12 months
ROXY vs. related brands
9.9K posts
5.2K posts
516 posts
Frequently asked questions
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