DIME Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.3k pieces of influencer content sponsored by DIME Beauty over the last 12 months.
This report breaks down where & how DIME Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DIME Beauty, see here: DIME Beauty influencers.
Influencer activity throughout the year
DIME Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
DIME Beauty's influencer activity by month
Number of sponsored posts
DIME Beauty's sponsored post volume appears to trend upward over the 12-month period, rising from 367 posts in January to 547 in December. The peak month, November, reached 585 posts, 64% higher than the monthly average of 356.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DIME Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 3.2k posts (74.6%)
- Instagram: 1.0k posts (24.5%)
- YouTube: 38 posts (0.9%)
DIME Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for DIME Beauty.
Here are 3 examples of DIME Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
whitneykshepherd x DIME Beauty
![Instagram post by @whitneykshepherd for DIME Beauty. Caption reads: [...] a friend needs a full body glow up,....](https://images.od.modash.io/711f49f48f3d1ed819bb6af67ac98f53d2248ee5)
Influencer bio
glowyskinaholic 👼🏼💫✨ up-close makeup tutorials & all things beauty ✉️ teamwhitney@mar-agency.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
cherisa.bell x DIME Beauty
Influencer bio
Cherisa.bell@gmail.com There is room for everyone to succeed! Boise & Salt Lake City @Stealsinstyle
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
KayAndTay x DIME Beauty
![YouTube post by @KayAndTay for DIME Beauty. Caption reads: [...] Instagram: / kay.dudley @dimebeautyco....](https://images.od.modash.io/b7fe3a283eedab017798555c6ea3a715cb048d59)
Influencer bio
✨New video every week! Hopefully✨ TikTok: 11M friends IG: 6M friends We post our daily life on IG! 😁
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.2%
- Carousels: 4.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers DIME Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
DIME Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 58.3% of partnerships featuring creators averaging <1K views, DIME Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (554.5k avg views/post):
carebycaraasmr x DIME Beauty
Influencer bio
@Carebycara does ASMR! Lifestyle, food reviews, and more!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
katienicolee1 x DIME Beauty
![TikTok post by @katienicolee1 for DIME Beauty. Caption reads: [...] smells amazing on my hubby! 😩 @DIME Beauty....](https://images.od.modash.io/8108dbaa869584d5ec9be0411748d6fac6b47dff)
Influencer bio
🌴 FL 🌴 🌺Hydrojug code: KATIENICOLE🌺 ☀️PR/Collab: katienicolee817@gmail.com☀️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DIME Beauty's repeat partnerships
Out of 2.1k unique influencers in our dataset, 188 of them (9%) posted content for DIME Beauty in 3 or more separate calendar months. The most consistent partner is @beautybybev101, who has collaborated across 10 months with 20 total posts.
Here are 3 examples of DIME Beauty's repeat influencer partnerships, with links to the sponsored content.
beautybybev101 x DIME Beauty
![Instagram post by @beautybybev101 for DIME Beauty. Caption reads: [...] to save 💸 Shop here 👉 [ #DimeBeautyPartner....](https://images.od.modash.io/184192c9667178a7a8dc299cf9b92c8cccf0620e)
![Instagram post by @beautybybev101 for DIME Beauty. Caption reads: [...] Glow with Hyper Glow Serum @dimebeautyco Get....](https://images.od.modash.io/496b7165e1052c01ad521b25c497762fdef4a805)
![Instagram post by @beautybybev101 for DIME Beauty. Caption reads: [...] I’ve been obsessed with the DIME Beauty....](https://images.od.modash.io/00ab423d270bfaecec2faf5c02635a38afc8b5de)
karlyalane_ x DIME Beauty
![TikTok post by @karlyalane_ for DIME Beauty. Caption reads: [...] Monday Meals @cocokind @DIME Beauty @MERIT....](https://images.od.modash.io/1767a869e201e7499fb41584dedb1d9f5d28d975)
![TikTok post by @karlyalane_ for DIME Beauty. Caption reads: [...] @OSEA Malibu @ATTITUDE @DIME Beauty @byoma....](https://images.od.modash.io/483df99a5568f42a6ce4ae006ec32a7238dc8f28)
![TikTok post by @karlyalane_ for DIME Beauty. Caption reads: [...] #nontoxicswaps @GETGORGIE @DIME Beauty....](https://images.od.modash.io/063019fb28d0428a843b6691d3a5906b1e06ac4d)
crystals.saavy.beauty x DIME Beauty
![Instagram post by @crystals.saavy.beauty for DIME Beauty. Caption reads: [...] ONE fragrance from @dimebeautyco .... MALIBU....](https://images.od.modash.io/ca338fb9044841b3d6a9946e9907dc64e1dbf5f8)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where DIME Beauty had the most influencer activity. 73.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.9%)
- Canada (4.2%)
- India (2.8%)
DIME Beauty's influencer activity by market
Here is another example of DIME Beauty collaborating with an influencer in United States.
courthayes_ x DIME Beauty
![Instagram post by @courthayes_ for DIME Beauty. Caption reads: [...] chemicals) which is why this one from....](https://images.od.modash.io/bd93a698111a1589c92744f3d2637b2b57c31202)
DIME Beauty's influencer activity vs. related brands
DIME Beauty competes with Typology and Naturium in ingredient-forward skincare, targeting similar consumers influenced by routine breakdowns, claims testing, and education-led creator content.
Total influencer content
DIME Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Naturium leads with 12k sponsored posts, significantly outpacing DIME Beauty (4.3k posts) and Typology (2.3k posts). Across all three brands, the average volume is 6.2k posts, indicating mature, scaled influencer programs. Naturium has far more total posts than DIME Beauty and Typology.
By social platform
DIME Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Naturium leads on Instagram and TikTok and Typology leads on YouTube. The gap is most notable on TikTok, with Naturium at 9.6k, DIME Beauty at 3.2k, Typology at 654 posts. DIME Beauty's activity is particularly concentrated on TikTok. Naturium has far more TikTok posts than DIME Beauty and Typology.
By geographical market
DIME Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in DIME Beauty's top markets
Naturium has the highest estimated sponsored-post volume in United States (6.8k posts, 56.7%), United Kingdom (1.3k posts, 10.9%), Italy (937 posts, 7.8%), suggesting a Europe focus, while Typology has the highest estimated sponsored-post volume in France (605 posts, 26.5%), Japan (413 posts, 18.1%), while DIME Beauty leads in Canada with 180 posts (4.2%). Looking at United States specifically, the split is Naturium at 6.8k posts (56.7%), DIME Beauty at 3.1k posts (73.5%), Typology at 644 posts (28.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Typology's Influencer Marketing Strategy
- Naturium's Influencer Marketing Strategy
- SALT & STONE's Influencer Marketing Strategy
- Rhode Skin's Influencer Marketing Strategy
- Beekman 1802's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.