DIME Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.9k pieces of influencer content sponsored by DIME Beauty over the last 12 months.

This report breaks down where & how DIME Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with DIME Beauty, see here: DIME Beauty influencers.

Influencer activity throughout the year

DIME Beauty's influencer output appears relatively consistent throughout the year, averaging about 151 sponsored posts per month. November recorded the highest volume at 239 posts (58% above average), while March was the quietest at 111 posts.

October generated the most views at 9.8M, while January recorded the least at 423k. Across all tracked posts in the 12-month window, average views per post were 20.7k. Interestingly, the highest-view month (October) does not align with peak post volume (November), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @whitneykshepherd, generated 4.4M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DIME Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 995 posts (53.2%)
• Instagram: 837 posts (44.7%)
• YouTube: 39 posts (2.1%)

TikTok influencer marketing is a clear focus for DIME Beauty.

Here are 3 examples of DIME Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

whitneykshepherd x DIME Beauty

whitneykshepherd

@whitneykshepherd

22 Oct, 25

4.4M

1.2k

[...] a friend needs a full body glow up, @dimebeautyco Icons Collection is the perfect way [...]

Influencer bio

glowyskinaholic 👼🏼💫✨ up-close makeup tutorials & all things beauty ✉️ whitneyshepherd@mar-agency.co

Collaboration metrics

Post views 4.4M

Post EMV $133.2k

More influencer data

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courthayes4 x DIME Beauty

courthayes4

@courthayes4

18 Nov, 25

726.6k

1k

[...] -Skin care! I’m using items from @DIME Beauty Icon’s Collection! It’s a [...]

Influencer bio

🌻Holistic Health Coach mental health • wellness 📧Carli@TheArteAgency.com

Collaboration metrics

Post views 726.6k

Post EMV $14.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

KayAndTay x DIME Beauty

KayAndTay

@KayAndTay

14 Oct, 25

206.7k

5.9k

[...] off for existing customers! https://dimebeautyco.com/collections/... Today we are [...]

Influencer bio

✨New video every week! Hopefully✨ TikTok: 11M friends IG: 6M friends We post our daily life on IG! 😁

Collaboration metrics

Post views 206.7k

Post EMV $6.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 63.6% of partnerships featuring creators averaging <1K views, DIME Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (265.1k avg views/post):

missprettygirl x DIME Beauty

missprettygirl

@missprettygirl

06 Dec, 25

405.5k

47.9k

[...] @Ulta Beauty (links in my LTK) @DIME Beauty #DIMEPartner #bestperfumes #perfumetok [...]

Influencer bio

just here for my girls 🎀💕🫧 💌missprettygirlco@gmail.com isaiah 41:10 atlanta

Collaboration metrics

Post views 405.5k

Post EMV $10.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

celina.lowtox x DIME Beauty

celina.lowtox

@celina.lowtox

02 Mar, 25

17.8k

936

[...] #cleaningredients #cleanswaps dimebeautypartner - @Honest @Honest Beauty @Rahua [...]

Influencer bio

low toxic swaps + wellness tips 💌 celina.rhea23@gmail.com MORE ON IG + YT 👇🏼

Collaboration metrics

Post views 17.8k

Post EMV $403

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

DIME Beauty's repeat partnerships

veramcaron x DIME Beauty

veramcaron

@veramcaron

29 Apr, 25

11.2k

511

[...] got a serious upgrade! Meet @dimebeautyco Wonderscreen SPF 30, the [...]

veramcaron

@veramcaron

30 Jun, 25

10.9k

501

[...] your lashes and brows with @dimebeautyco two-in-one Boost Duo✨ Get [...]

veramcaron

@veramcaron

17 Jul, 25

10.9k

495

Got my @dimebeautyco Malibu Nights perfume and [...]

beautybybev101 x DIME Beauty

beautybybev101

@beautybybev101

18 Apr, 25

25.3k

6.5k

[...] every day feel like summer! @dimebeautyco #SummerVibes [...]

beautybybev101

@beautybybev101

12 Apr, 25

15.3k

10.1k

[...] to use code BEAUTYBYBEV! #DIMEbeautyPartner #DIMEpartner [...]

beautybybev101

@beautybybev101

12 Feb, 26

16.4k

3.2k

[...] ://go.shopmy.us/p-41559214] #DimeBeautyPartner @dimebeautyco [...]

alina.ioa x DIME Beauty

alina.ioa

@alina.ioa

06 Jun, 25

1.1k

[...] il Hyper Glow Serum di @dimebeautyco 🤍 È diventato il mio [...]

alina.ioa

@alina.ioa

17 Feb, 25

1.1k

[...] ✨ 𝑽𝒐𝒊𝒓 𝑳𝒆 𝑩𝒐𝒏 di @dimebeautyco è il profumo che ogni uomo [...]

alina.ioa

@alina.ioa

13 Feb, 25

1.1k

[...] 𝑴𝒖𝒅 𝑴𝒂𝒔𝒌 di DIME Beauty è il mio segreto per una [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (5.6%)
• Canada (4.2%)
• India (2.6%)

Here is another example of DIME Beauty collaborating with an influencer in United States.

stevenberrebi x DIME Beauty

stevenberrebi

@stevenberrebi

29 Jul, 25

1.9M

3.2k

[...] and cruelty free. Each fragrance from @dimebeautyco wraps you in aromatic bliss.  Malibu [...]

DIME Beauty's influencer activity vs. related brands

DIME Beauty competes in the clean, minimalist skincare space; Typology and Naturium target similar ingredient-focused shoppers with comparable DTC and social-first positioning. Both are strong benchmarks for influencer seeding and routine-based content strategies.

Total influencer content

Naturium leads with 2.1k sponsored posts, marginally ahead of DIME Beauty (1.9k posts) and Typology (874 posts). Across all three brands, the average volume is 1.6k posts, suggesting established influencer marketing investments.

By social platform

DIME Beauty leads on Instagram and YouTube, while Naturium leads on TikTok. The gap is most notable on TikTok, with Naturium at 1.8k, DIME Beauty at 995, Typology at 286 posts. Naturium's activity is particularly concentrated on TikTok. Naturium has far more TikTok posts than DIME Beauty and Typology.

By geographical market

DIME Beauty has the highest estimated sponsored-post volume in United States (1.4k posts, 73.4%), Canada (79 posts, 4.2%), suggesting a North America focus, while Typology has the highest estimated sponsored-post volume in France (224 posts, 25.6%), Japan (188 posts, 21.5%), while Naturium has the highest estimated sponsored-post volume in United Kingdom (209 posts, 10.1%), Italy (87 posts, 4.2%), suggesting a Europe focus. Looking at United States specifically, the split is DIME Beauty at 1.4k posts (73.4%), Naturium at 1.3k posts (63.5%), Typology at 243 posts (27.8%). DIME Beauty's strength in United States may indicate a home-market focus, while Naturium shows broader regional investment.