Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
DIME Beauty Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 4,341 sponsored posts from DIME Beauty across TikTok, Instagram and YouTube over the last 12 months.
See where DIME Beauty invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, September was 94.1% more active in terms of posting frequency.
Social platforms breakdown
Where DIME Beauty's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of DIME Beauty's accounts
TikTok4.1k
Instagram222
YouTube16
Content format by platform
Share of all sponsored posts.
Instagram · Reels
4.7%
Instagram · Feed Posts
0.4%
TikTok · Posts
94.5%
YouTube · Long-form
0.3%
YouTube · Shorts
0.1%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
4.7%
Instagram · Feed Posts
0.4%
TikTok · Posts
94.5%
YouTube · Long-form
0.3%
YouTube · Shorts
0.1%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How DIME Beauty's sponsored posts perform
Reach and engagement across all 4,341 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
20.1K
Average views per post
682
Median views per post
86.4M
Total views
$2.1M
Estimated media value
3.3%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@whitneykshepherdView on Instagram ↗
[...] a friend needs a full body glow up, @dimebeautyco Icons Collection is the perfect way [...]
4.4M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@cherisa.bellView on TikTok ↗
Get or gift the @DIME Beauty vanilla girl perfume called Lovely [...]
3.4M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@all.things.jasView on Instagram ↗
@dimebeautyco healed my exfoliating cleanser [...]
2.5M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator DIME Beauty works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
DIME Beauty's influencers by average views per post
Share of the 2,155 creators in this dataset
<1K
65.6%
1K-5K
20.8%
5K-10K
3.7%
10K-50K
4.3%
50K-100K
1.6%
100K-500K
2.7%
500K+
1.3%
Top influencers DIME Beauty works with
DIME Beauty's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@whitneykshepherdInstagram44.4M
2
@cherisa.bellTikTok123.5M
3
@alisharevelInstagram42.8M
4
@all.things.jasInstagram12.5M
5
@veeautifymeTikTok12.3M
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether DIME Beauty works with creators once, or builds an ongoing roster.
Repeat creators make up 21.0% of DIME Beauty's creator network and generate 57.9% of total reach. The charts below show how often those partnerships recur and how much of DIME Beauty's audience reach they account for.
Repeat creators make up 21.0% of DIME Beauty's creator network and generate 57.9% of total reach. The charts below show how often those partnerships recur and how much of DIME Beauty's audience reach they account for.
One-off vs. repeat creators
Share of 2,174 creators
Months active
Repeat creators only
2 months
61.4%
3 months
22.8%
4+ months
15.8%
Repeat partnerships at a glance
57.9%
of total reach comes from repeat creators
4.9
average posts per repeat creator
10 months
longest running partnership
Creators DIME Beauty works with repeatedly
@ak1nn3yView on TikTok ↗
[...] safe, effective & actually works! @DIME Beauty
1.4K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@raygiftfinderView on TikTok ↗
[...] you may become feral for your man @DIME Beauty #cologne #menscologne #nontoxic
85.6K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@marina_ugccreator_sahmView on TikTok ↗
[...] night😍 #dime #perfume #perfumetok @DIME Beauty
719 Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
DIME Beauty's most loyal creators
@ak1nn3y
Months active10
Posts13
Total engagement51
@raygiftfinder
Months active9
Posts29
Total engagement298
@marina_ugccreator_sahm
Months active9
Posts23
Total engagement132
Geographical breakdown
The markets where DIME Beauty's sponsored creators are based. 100.0% of sponsored posts came from creators based in 3 markets. United States and India lead at 93.9% and 5.2%.
Sponsored posts by creator location
Top 3 markets
United States
93.9%
India
5.2%
Canada
0.9%
DIME Beauty vs. related brands
How DIME Beauty's influencer activity compares with other beauty brands.
Sponsored posts, last 12 months
DIME Beauty vs. related brands
10.6K posts
4.3K posts
1.4K posts
Frequently asked questions
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