DIME Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.7k pieces of influencer content sponsored by DIME Beauty over the last 12 months.

This report breaks down where & how DIME Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with DIME Beauty, see here: DIME Beauty influencers.

Influencer activity throughout the year

DIME Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

DIME Beauty's influencer output appears relatively consistent throughout the year, averaging about 393 sponsored posts per month. November recorded the highest volume at 586 posts (49% above average), while April was the quietest at 277 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DIME Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 3.8k posts (80.7%)
• Instagram: 874 posts (18.4%)
• YouTube: 42 posts (0.9%)

TikTok influencer marketing is a clear focus for DIME Beauty.

Here are 3 examples of DIME Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

whitneykshepherd x DIME Beauty

whitneykshepherd

@whitneykshepherd

22 Oct, 25

4.4M

1.2k

[...] a friend needs a full body glow up, @dimebeautyco Icons Collection is the perfect way [...]

Influencer bio

glowyskinaholic 👼🏼💫✨ up-close makeup tutorials & all things beauty ✉️ teamwhitney@mar-agency.co

Collaboration metrics

Post views4.4M

Post EMV $133.2k

More influencer data

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cherisa.bell x DIME Beauty

cherisa.bell

@cherisa.bell

31 Oct, 25

3.4M

8.1k

Get or gift the @DIME Beauty vanilla girl perfume called Lovely [...]

Influencer bio

Cherisa.bell@gmail.com Tall girl on a natural fiber- low tox journey. There is room for everyone to succeed! 🗝️ Boise & Salt Lake City

Collaboration metrics

Post views3.4M

Post EMV $68.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

KayAndTay x DIME Beauty

KayAndTay

@KayAndTay

14 Oct, 25

206.7k

5.9k

[...] Instagram: / kay.dudley @dimebeautyco #DIMEPartner

Influencer bio

✨New video every week! Hopefully✨ TikTok: 11M friends IG: 6M friends We post our daily life on IG! 😁

Collaboration metrics

Post views206.7k

Post EMV $6.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 58.4% of partnerships featuring creators averaging <1K views, DIME Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (834.9k avg views/post):

skinbykristin x DIME Beauty

skinbykristin

@skinbykristin

28 Apr, 26

897.5k

2.1k

[...] a face oil! I have been REACHING for @DIME Beauty Blue Facial Oil.. it’s so good and [...]

Influencer bio

Master Esthetician 39 FL •Tips and tricks for daily life •Professional skincare tester ✉️Sbk@skinbykristinfl.com Links ⬇️

Collaboration metrics

Post views897.5k

Post EMV $18.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.3k avg views/post):

tts.with.jacinda x DIME Beauty

tts.with.jacinda

@tts.with.jacinda

23 Dec, 25

144.3k

280

[...] step in my skincare routine! Luckily @DIME Beauty Tinted Sunscreen “wonderscreen” gives [...]

Influencer bio

Ranch Wife • MamaX2 Mom approved TTS finds Home • Beauty • Fashion • Baby & Kids Personal: @life.with.jacinda Jacinda.estep.tts@gmail.com

Collaboration metrics

Post views144.3k

Post EMV $2.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

DIME Beauty's repeat partnerships

beautybybev101 x DIME Beauty

beautybybev101

@beautybybev101

08 May, 26

34.8k

4.4k

[...] lean in for a second hug. ☁️#dimebeautypartner Perfect for date [...]

beautybybev101

@beautybybev101

12 Feb, 26

16.4k

3.1k

[...] to save 💸 Shop here 👉 [ #DimeBeautyPartner @dimebeautyco [...]

beautybybev101

@beautybybev101

30 Jul, 25

10.8k

5k

[...] I’ve been obsessed with the DIME Beauty Hyaluronic Acid Serum and [...]

karlyalane_ x DIME Beauty

karlyalane_

@karlyalane_

28 Jul, 25

72.6k

1.8k

[...] Monday Meals @cocokind @DIME Beauty @MERIT Beauty @Typology [...]

karlyalane_

@karlyalane_

06 Aug, 25

69.3k

1.8k

[...] @OSEA Malibu @ATTITUDE @DIME Beauty @byoma @Beekman 1802 @JVN [...]

karlyalane_

@karlyalane_

02 Jul, 25

30.4k

941

[...] #nontoxicswaps @GETGORGIE @DIME Beauty @Promix Nutrition @Needed [...]

wessie7582 x DIME Beauty

wessie7582

@wessie7582

04 Nov, 25

4.2k

21

[...] @psaskin.kz @Lissy Skincare @DIME Beauty

wessie7582

@wessie7582

31 Oct, 25

1.5k

25

[...] just let me know☺️ for DIME BEAUTY enter code WENDYSKINCARE at [...]

wessie7582

@wessie7582

28 Mar, 26

1.3k

47

@DIME Beauty @Medik8 #exfoliation [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6%)
• Canada (4.2%)
• Brazil (2.4%)

Here is another example of DIME Beauty collaborating with an influencer in United States.

veeautifyme x DIME Beauty

veeautifyme

@veeautifyme

24 Mar, 26

2.3M

2.8k

[...] skincare that won’t break the bank, @DIME Beauty is now available at @Ulta Beauty! ✨ [...]

DIME Beauty's influencer activity vs. related brands

DIME Beauty competes with ILIA Beauty and Kosas in clean-leaning, skincare-and-makeup adjacent beauty, where creator trust, routines, and “no-makeup makeup” content drive conversion.

Total influencer content

Kosas leads with 16.7k sponsored posts, significantly outpacing ILIA Beauty (7.4k posts) and DIME Beauty (4.7k posts). Across all three brands, the average volume is 9.6k posts, indicating mature, scaled influencer programs. Kosas has more than double the total posts of DIME Beauty and ILIA Beauty.

By social platform

Among these brands, Kosas leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Kosas at 12k, ILIA Beauty at 5.3k, DIME Beauty at 3.8k posts. DIME Beauty's activity is particularly concentrated on TikTok. On TikTok, Kosas has more than double the posts of DIME Beauty.

By geographical market

Kosas has the highest estimated sponsored-post volume in United States (7.6k posts, 45.6%), United Kingdom (1.5k posts, 8.7%), India (751 posts, 4.5%), while ILIA Beauty leads in Canada with 357 posts (4.8%). Looking at United States specifically, the split is Kosas at 7.6k posts (45.6%), ILIA Beauty at 4.4k posts (58.9%), DIME Beauty at 3.5k posts (74.5%).