DIME Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by DIME Beauty over the last 12 months.
This report breaks down where & how DIME Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DIME Beauty, see here: DIME Beauty influencers.
Influencer activity throughout the year
DIME Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
DIME Beauty's influencer activity by month
Number of sponsored posts
DIME Beauty's sponsored post volume peaks in July with 249 posts, 152% higher than the monthly average of 99. October recorded the lowest activity at 51 posts, 48% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DIME Beauty's sponsored influencer collaborations break down by social platform:
- Instagram: 745 posts (61.8%)
- TikTok: 428 posts (35.5%)
- YouTube: 33 posts (2.7%)
DIME Beauty's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for DIME Beauty.
Here are 3 examples of DIME Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
whitneykshepherd x DIME Beauty
![Instagram post by @whitneykshepherd for DIME Beauty. Caption reads: [...] a friend needs a full body glow up,....](https://images.od.modash.io/711f49f48f3d1ed819bb6af67ac98f53d2248ee5)
Influencer bio
glowyskinaholic 👼🏼💫✨ up-close makeup tutorials & all things beauty ✉️ teamwhitney@mar-agency.co
Collaboration metrics
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veeautifyme x DIME Beauty
![TikTok post by @veeautifyme for DIME Beauty. Caption reads: [...] skincare that won’t break the bank, @DIME....](https://images.od.modash.io/75aee82c963f3c3484ad3aff60740fd5857406ac)
Influencer bio
Your daily dose of beauty, self-love, latina spice + everything nice 🇵🇷💋✨🔥 📧 lupe@mujeressocial.com
Collaboration metrics
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KayAndTay x DIME Beauty
![YouTube post by @KayAndTay for DIME Beauty. Caption reads: [...] Instagram: / kay.dudley @dimebeautyco....](https://images.od.modash.io/b7fe3a283eedab017798555c6ea3a715cb048d59)
Influencer bio
✨New video every week! Hopefully✨ TikTok: 11M friends IG: 6M friends We post our daily life on IG! 😁
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 74.6%
- Posts: 25.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers DIME Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
DIME Beauty's influencers average views (Instagram)
Based on each influencer's average views per post
With 37.7% of partnerships featuring creators averaging 10K-50K views, DIME Beauty's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (269.9k avg views/post):
heatherdemers x DIME Beauty
![Instagram post by @heatherdemers for DIME Beauty. Caption reads: [...] for 26% off your first purchase!!....](https://images.od.modash.io/7be17ce217d011ba9554b347685883590b8e315b)
Influencer bio
✞ military wife 🇺🇸 & gsd mama🐾 sharing our IVF journey disney girl 🌟🫧🏰 tiktok: heather.demers heatherdemers@trend-mgmt.com 🔗codes/deals to my favs ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.7k avg views/post):
stylinbybreanne x DIME Beauty
![Instagram post by @stylinbybreanne for DIME Beauty. Caption reads: [...] amazing new dewy recovery mask from....](https://images.od.modash.io/855035aca675d08c07173bd9a00516b7a7a2a479)
Influencer bio
everyday styles | beauty influencer + hairstylist + salon owner @salon_1806 📩DM for collabs or email breannekincaid@hotmail.com ⬇️SHOP ALL HERE⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DIME Beauty's repeat partnerships
Out of 818 unique influencers in our dataset, 31 of them (4%) posted content for DIME Beauty in 3 or more separate calendar months. The most consistent partner is @beautybybev101, who has collaborated across 9 months with 16 total posts.
Here are 3 examples of DIME Beauty's repeat influencer partnerships, with links to the sponsored content.
beautybybev101 x DIME Beauty
![Instagram post by @beautybybev101 for DIME Beauty. Caption reads: [...] is officially set! These DIME Beauty....](https://images.od.modash.io/67c4fdea826655c5375b7a19f781e499d9e6024b)
![Instagram post by @beautybybev101 for DIME Beauty. Caption reads: [...] lean in for a second hug.....](https://images.od.modash.io/2bd3f2c35102e5ec2a8d027ff9fd6bb694ed5cdd)
![Instagram post by @beautybybev101 for DIME Beauty. Caption reads: [...] to save 💸 Shop here 👉 [ #DimeBeautyPartner....](https://images.od.modash.io/184192c9667178a7a8dc299cf9b92c8cccf0620e)
crystals.saavy.beauty x DIME Beauty
![Instagram post by @crystals.saavy.beauty for DIME Beauty. Caption reads: [...] will you be picking up? #DimeBeautyPartner....](https://images.od.modash.io/961cac08ccf7f31a6038637f2a6482dea4ce8e39)
whitneykshepherd x DIME Beauty
![Instagram post by @whitneykshepherd for DIME Beauty. Caption reads: [...] 🤭 these lip balms from @dimebeautyco are....](https://images.od.modash.io/4497d5074ba4336a81d693c4fc09bb2d0b1f5574)
![Instagram post by @whitneykshepherd for DIME Beauty. Caption reads: [...] purchase! #DIMEpartner @dimebeautyco Creamy....](https://images.od.modash.io/5f595d8c8e80791eaa7df154675246a7a2222d2d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where DIME Beauty had the most influencer activity. 74.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.1%)
- Canada (4%)
- Brazil (2.4%)
DIME Beauty's influencer activity by market
Here is another example of DIME Beauty collaborating with an influencer in United States.
courthayes_ x DIME Beauty
![Instagram post by @courthayes_ for DIME Beauty. Caption reads: [...] chemicals) which is why this one from....](https://images.od.modash.io/bd93a698111a1589c92744f3d2637b2b57c31202)
DIME Beauty's influencer activity vs. related brands
DIME Beauty overlaps with Naturium and Typology in the “clean,” ingredient-led skincare space sold primarily DTC. All three appeal to routine-focused consumers and use education-forward creator content to drive trust and conversion.
Total influencer content
DIME Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Naturium leads with 14.1k sponsored posts, significantly outpacing Typology (2.4k posts) and DIME Beauty (1.2k posts). Across all three brands, the average volume is 5.9k posts, indicating mature, scaled influencer programs. Naturium has several times more total posts than DIME Beauty and Typology.
By social platform
DIME Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Naturium leads on Instagram and TikTok and Typology leads on YouTube. The gap is most notable on TikTok, with Naturium at 11.8k, Typology at 654, DIME Beauty at 428 posts. Naturium's activity is particularly concentrated on TikTok. On TikTok, Naturium has many more posts than DIME Beauty and Typology.
By geographical market
DIME Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in DIME Beauty's top markets
Naturium has the highest estimated sponsored-post volume in United States (9.1k posts, 64.6%), United Kingdom (1.1k posts, 7.7%), Nigeria (521 posts, 3.7%), while Typology has the highest estimated sponsored-post volume in France (666 posts, 28%), Japan (364 posts, 15.3%), while DIME Beauty leads in Canada with 48 posts (4%). Looking at United States specifically, the split is Naturium at 9.1k posts (64.6%), DIME Beauty at 897 posts (74.4%), Typology at 699 posts (29.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Naturium's Influencer Marketing Strategy
- Typology's Influencer Marketing Strategy
- SALT & STONE's Influencer Marketing Strategy
- Rhode Skin's Influencer Marketing Strategy
- Beekman 1802's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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