SALT & STONE Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.5k pieces of influencer content sponsored by SALT & STONE over the last 12 months.

This report breaks down where & how SALT & STONE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with SALT & STONE, see here: SALT & STONE influencers.

Influencer activity throughout the year

SALT & STONE's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

SALT & STONE's influencer activity appears to have tapered over the year, from 86 posts in January down to 97 in December. April was the busiest month at 234 posts, 86% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of SALT & STONE's sponsored influencer collaborations break down by social platform:

• Instagram: 1.3k posts (85.2%)
• TikTok: 189 posts (12.5%)
• YouTube: 35 posts (2.3%)

Instagram influencer marketing is a clear focus for SALT & STONE.

Here are 3 examples of SALT & STONE's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

nilsani x SALT & STONE

nilsani

@nilsani

13 Oct, 25

1.3M

66.5k

the return of the chronically late friend @saltandstone🚿 #ad

Influencer bio

nyc nil@portraitmgmt.com

Collaboration metrics

Post views1.3M

Post EMV $44.9k

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stassiebaby x SALT & STONE

stassiebaby

@stassiebaby

27 Jun, 26

785.2k

21.7k

i’m home!! 💕 @SALT & STONE #saltandstonepartner

Influencer bio

Co-Host @Better Half 💋 partnerships@teamstas.com

Collaboration metrics

Post views785.2k

Post EMV $16.8k

More influencer data

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TrueCrimeObsessedPodcast x SALT & STONE

TrueCrimeObsessedPodcast

@TrueCrimeObsessedPodcast

30 Apr, 26

84.2k

213

to and follow True Crime Obsessed wherever you find podcasts! ( TODAY'S EPISODE: Juan Joseph was a beloved member of his community, a former high school football star who became a respected coach. The kind of guy who never started fights, but rather always stepped in to try to break them up, Juan was attempting to diffuse a heated situation outside a nightclub in Baton Rouge in the early morning of November 16, 2014, when he was was gunned down. After his killer drove off, Juan's entire community came together to find him and bring him to justice. This is a tragic and freaking HEARTWRENCHING story, Fam. Bring the tissues. Find and watch "Do It for Juan" on Hulu FIND ALL OUR YOUTUBE VIDEOS HERE: • True Crime Obsessed LOOKING FOR MORE TCO? On our Patreon feed you'll find over 400 FULL AD-FREE BONUS episodes to BINGE RIGHT NOW, including our episode-by-episode coverage of popular documentary series like Love Has Won: The Cult of Mother God, LulaRich, and The Curious Case of Natalia Grace; classics like The Jinx, Making A Murderer, and The Staircase; and well-known cases like The Menendez Murders, Casey Anthony: American Murder Mystery, and The Disappearance of Madeleine McCann, and so many more! EPISODE SPONSORS Zenni Optical - Prescription glasses, sunglasses, blue light lenses, starting at under $30. Go to and use code PODCAST15 for fifteen percent off your first order! Salt and Stone - Try Salt and Stone’s discovery set to find your signature scent — Go to and use code TCO at checkout for 15% off your first order. Fabletics - Shop now at to get seventy to eighty percent off everything when you sign up as a new VIP Earnin - Get access to your pay as you work. Download the Earnin app in the Google Play or Apple app store. JOIN THE TCO FAM ON ALL THE SOCIAL MEDIA PLACES TikTok Instagram Facebook Discord #truecrimeobsessed #truecrimeobsessedpodcast #truecrimepodcast #truecrimecommunity #TrueCrime

Influencer bio

The true crime podcast YOU NEED IN YOUR LIFE. We recap your favorite true crime documentaries with humor, sass, and heart.

Collaboration metrics

Post views84.2k

Post EMV $2.5k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 35.6% of partnerships featuring creators averaging 10K-50K views, SALT & STONE's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (166.8k avg views/post):

notorious.glen x SALT & STONE

notorious.glen

@notorious.glen

28 Jun, 26

187k

5.1k

Flow state,thankful to see another day edition! @saltandstone @thayers • • • #contentcreator #selfcare #grwm #giftedbythayers #giftedbysaltandstone

Influencer bio

Digital Creator M.S. Marketing | Photographer Cleaning • Hygiene • Lifestyle 📩 GlenverTIII@gmail.com ( content purposes)

Collaboration metrics

Post views187.0k

Post EMV $6.1k

More influencer data

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And here is another example with a smaller creator on Instagram (9.1k avg views/post):

angelicavolio x SALT & STONE

angelicavolio

@angelicavolio

02 Oct, 25

11.4k

231

the collab of my dreams @aritzia x @saltandstone, such a fresh and clean scent I’m obsessed🍏🧺

Influencer bio

Toronto🤎 ‘ootid girl’ angelica@pagermgmt.com TikTok (78k) + shop my links ↓

Collaboration metrics

Post views11.4k

Post EMV $366

More influencer data

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SALT & STONE's repeat partnerships

undivided_honesty x SALT & STONE

undivided_honesty

@undivided_honesty

18 Jun, 26

1.4k

374

[...] Most of the scents from Salt & Stone lean on the masculine side [...]

undivided_honesty

@undivided_honesty

07 Apr, 26

1.1k

356

If you struggle with selecting fragrances like I do discovery sets are such a helpful option before committing to a full sized bottle may or may not be your cup of tea or mesh well with your body chemistry. Entering the chat: Body Mist Discovery Set from @saltandstone The fragrances from @saltandstone tend to have a scent profile that run a little more unisex, which I often prefer over a fragrance that gives sweet and more feminine. Santal & Vetiver | earthy and grounding; soft and smooth, like enjoying a spa day or long soak in the tub after a long day. Rejuvenates and invigorates the senses. Bergamot & Hinoki | crisp bergamot and a fresh notes of grapefruit balanced with warmth that feels like starting the day fresh, watching the sunrise or enjoying golden hour on the beach. Saffron & Cedar | picture the waves crashing on the coastline; sea salt and a slight woodiness, reminiscent of slow, peaceful mornings. Neroli & Basil | a fresh curation of notes that gives morning dew and a soft brightness that elicits a sense of balanced calmness. Each of the mists is infused with a delicate layer of Glycerin and Red Algae, so it restores moisture, and a beautiful scent lingers. Which one of these are you most likely to reach for? (Poll) **gifted. @saltandstone #saltandstone . . . . . Fragrance, perfume, unisex scents, clean beauty, layering fragrances, body mists, clean aesthetic, minimalist beauty, selfcare, wellness routine, #undividedhonesty ugc, ugc creator, beauty creator#

undivided_honesty

@undivided_honesty

28 Oct, 25

421

[...] Have you tried Salt & Stone yet? (Poll) PR/Gifted. [...]

deinfluencedpodcast x SALT & STONE

deinfluencedpodcast

@deinfluencedpodcast

16 Jul, 26

7.8k

125

We're officially in Nashville... and after just one week, we already have so much to talk about. This episode is all about our first impressions of life in Tennessee, the unexpected moment that made us feel like we made the right decision, what we're already loving about raising a family here, and why this fresh start has brought so much peace. Of course, we also go down plenty of rabbit trails! From Jordan's newest history obsession to Dani's design plans for the new house, parenting with four kids, funny moving stories, and the random conversations that somehow only happen on this podcast. Thanks for coming along as we start this new chapter with you. 🤍 We rounded up some great deals from a few of our favorite brands for you: We've worked out a special deal with Hiya. Receive 50% off your first order on any of their products. To claim this deal you must go to hiyahealth.com/DANIAUSTIN. This deal is not available on their regular website. Go to hiyahealth.com/DANIAUSTIN and get your kids the full-body support they deserve. Don't let financial opportunity slip through the cracks. Use code DANI at monarchmoney.com in your browser for half off your first year. Visit OliveandJune.com/DANI for 20% off your first System! Elevate your summer wardrobe. Go to Quince.com/dani for free shipping on your order and 365-day returns. Now available in Canada, too. Try Salt and Stone's discovery set to find your perfect scent — Go to SaltandStone.com/DANI and use code DANI at checkout for 15% off your first order. Families are better when they're working together. Right now, Skylight is offering our listeners $30 off their 15 inch Calendars by going to MySkylight.com/Dani Subscribe to our official YouTube channel, @deinfluencedpodcast, and follow along on Spotify, Apple Podcasts, or wherever you get your De-Influenced fix. You can also find us on Instagram and TikTok at @deinfluencedpodcast. Thanks so much for listen ing and supporting the show!

deinfluencedpodcast

@deinfluencedpodcast

09 Apr, 26

6.4k

85

This episode is a little bit of everything. We bounce around from Easter weekend and strep throat, to parenting dynamics, postpartum anxiety, and just life with four kids right now. Toward the end, we also talk about everything going on with MomTok and Taylor Frankie Paul, and the bigger conversation around fame, marriage, and trying to balance it all. It’s a mix of random, real, and everything in between… which honestly feels pretty accurate to life lately. Thanks for hanging out with us :) We rounded up some great deals from a few of our favorite brands for you: If you want makeup that brings out your natural glow instead of hiding it, Jones Road is the way to go. For a limited time our listeners are getting a free Shimmer Face Oil on their first purchase when they use code DANI at checkout. Just head to Jonesroadbeauty.com and use code DANI at checkout. Try Salt and Stone's discovery set to find your perfect scent — Go to SaltandStone.com/DANI and use code DANI at checkout for 15% off your first order. Don't let financial opportunity slip through the cracks. Use code DANI at in your browser for half off your first year. Give yourself the luxury you deserve with Quince! Go to Quince.com/dani for free shipping on your order and 365-day returns. If you're ready to take the next step in your life, whether that is merch, your own hair care line, or something in between, go to shopify.com/dani and make it happen. It doesn't matter where you're at in your entrepreneur journey, Shopify is there to make your life and selling journey easier. As a special offer for our listeners: Visit Unrealsnacks.com/DANI to get $2 off a bag of Unreal. Terms and conditions apply. Subscribe to our official YouTube channel, @deinfluencedpodcast, and follow along on Spotify, Apple Podcasts, or wherever you get your De-Influenced fix. You can also find us on Instagram and TikTok at @deinfluencedpodcast. Thanks so much for listening and supporting the show!

deinfluencedpodcast

@deinfluencedpodcast

29 Apr, 26

5.7k

86

After our latest trip, something shifted… Dani is officially starting to warm up to Nashville. We talk through what felt different this time, from the people and culture to some unexpected moments that made us seriously consider what life could look like there. Is Nashville actually a better fit for our family than Dallas? We also get into the reality of this season of life with four kids, a chaotic weekend of parties and events, and a real conversation about marriage, emotions, and learning how to handle stress together. Join us as we try to figure it all out. We rounded up some great deals from a few of our favorite brands for you: Tossing the toxins has never been more convenient! For anyone grabbing the Premium Starter Kit, you can get 15% off at BranchBasics.com with our code DANI Let this Mother's Day be a reminder that she deserves care, too - discover how Cozy Earth turns everyday routines into moments of softness and ease. Head to cozyearth.com and use my code DANI for an exclusive 20% off, and if you see a post-purchase survey, be sure to mention you heard about Cozy Earth right here on De-Influenced. Stick with your wellness goals. Go to kachava.com and use code DANIAUSTIN for 15% off. Shop minnow's spring 2026 collection at shopminnow.com and enter code MEETMINNOW15 at checkout to receive 15% off your first order. Try Salt and Stone's discovery set to find your perfect scent — Go to SaltandStone.com/DANI and use code DANI at checkout for 15% off your first order. Families are better when they're working together. Right now, Skylight is offering our listeners $30 off their 15 inch Calendars by going to MySkylight.com/Dani Learn More at Starbucks.com/partners Subscribe to our official YouTube channel, @deinfluencedpodcast, and follow along on Spotify, Apple Podcasts, or wherever you get your De-Influenced fix. You can also find us on Instagram and TikTok at @deinfluencedpodcast. Thanks so much for listening and supporting the show!

mobinapeiman x SALT & STONE

mobinapeiman

@mobinapeiman

09 Jan, 26

12.8k

Self care rituals make the best gifts 💌 @saltandstone ad

mobinapeiman

@mobinapeiman

02 Sep, 25

11.3k

Silky in seconds with @saltandstone new ultra-rich body cream. A ritual for your skin 🤍 #saltandatonepartner

mobinapeiman

@mobinapeiman

14 May, 26

9.4k

I wonder where my signature scent will take me next 🍃🤍 @saltandstone ad

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6.6%)
• Canada (5.7%)
• Brazil (3.3%)

Here is another example of SALT & STONE collaborating with an influencer in United States.

WellwithArielleLorre x SALT & STONE

WellwithArielleLorre

@WellwithArielleLorre

25 May, 26

37.7k

609

[...] aisle of your grocery store! • Salt & Stone - Aluminum-free deodorant formulated [...]

SALT & STONE's influencer activity vs. related brands

Salt & Stone competes in the modern deodorant/body-care space with lifestyle-led branding similar to Native and Kopari Beauty, all of which rely heavily on creator storytelling around scent, efficacy, and clean-ish positioning.

Total influencer content

Native leads with 7k sponsored posts, notably outpacing Kopari Beauty (5.8k posts) and SALT & STONE (1.5k posts). Across all three brands, the average volume is 4.8k posts, indicating mature, scaled influencer programs. Native and Kopari Beauty have several times more total posts than SALT & STONE.

By social platform

SALT & STONE leads on Instagram and YouTube, while Native leads on TikTok. The gap is most notable on TikTok, with Native at 7k, Kopari Beauty at 4.6k, SALT & STONE at 189 posts. SALT & STONE's activity is particularly concentrated on Instagram. Native has far more TikTok posts than SALT & STONE and Kopari Beauty, while SALT & STONE and Kopari Beauty have far more Instagram posts than Native.

By geographical market

Kopari Beauty has the highest estimated sponsored-post volume in United States (4.1k posts, 70.6%), United Kingdom (564 posts, 9.8%), Canada (201 posts, 3.5%), suggesting a North America focus. Looking at United States specifically, the split is Kopari Beauty at 4.1k posts (70.6%), SALT & STONE at 967 posts (63.9%).