SALT & STONE Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.9k pieces of influencer content sponsored by SALT & STONE over the last 12 months.

This report breaks down where & how SALT & STONE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with SALT & STONE, see here: SALT & STONE influencers.

Influencer activity throughout the year

SALT & STONE's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

SALT & STONE's sponsored post volume peaks in December with 745 posts, 84% higher than the monthly average of 404. August recorded the lowest activity at 262 posts, 35% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of SALT & STONE's sponsored influencer collaborations break down by social platform:

• TikTok: 3.2k posts (65%)
• Instagram: 1.7k posts (33.7%)
• YouTube: 64 posts (1.3%)

TikTok influencer marketing is a clear focus for SALT & STONE.

Here are 3 examples of SALT & STONE's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

nilsani x SALT & STONE

nilsani

@nilsani

13 Oct, 25

1.3M

66.5K

the return of the chronically late friend @saltandstone🚿 #ad

Influencer bio

nyc nil@portraitmgmt.com

Collaboration metrics

Post views1.3M

Post EMV $44.9k

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averyywoods x SALT & STONE

averyywoods

@averyywoods

11 Dec, 25

880.9K

40.4K

[...] with all my favorite things 🚗🤌🏼✨ @SALT & STONE #SaltandStonePartner

Influencer bio

co-founder + CCO @ReelStay @cheerswithavery teamavery@smithsaint.com

Collaboration metrics

Post views880.9k

Post EMV $19.6k

More influencer data

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annieelise x SALT & STONE

annieelise

@annieelise

07 Sep, 26

696.7K

15.8K

[...] code AE for 15% off your first order. Salt & Stone: Go to and use code AE at checkout for [...]

Influencer bio

My goal is to bring awareness, support their families, and shine a light on the injustice and legal failures that too often follow. These stories aren’t about giving killers a platform; they’re about honoring lives lost and pushing for change. It can be heavy, but through awareness comes accountability.

Collaboration metrics

Post views696.7k

Post EMV $22.5k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 62.5% of partnerships featuring creators averaging <1K views, SALT & STONE's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (242.8k avg views/post):

sydneyschiffer x SALT & STONE

sydneyschiffer

@sydneyschiffer

26 Aug, 26

296.5K

30.4K

[...] full face of Lauren’s makeup for the @SALT & STONE dinner!!! the new scent is to die for [...]

Influencer bio

youtube: @sydneyschiffer email: taylor.pinkowski@thedigitalbrandarchitects.com nyc🍎

Collaboration metrics

Post views296.5k

Post EMV $7.5k

More influencer data

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And here is another example with a smaller creator on TikTok (9.6k avg views/post):

mayimbathecreator x SALT & STONE

mayimbathecreator

@mayimbathecreator

10 Dec, 25

17.1K

168

[...] #hygienetips #unisexfragrance @SALT & STONE

Influencer bio

Beauty | Curvy Fashion | Life Style I review stuff 😜 📍 Orlando, FL 📧mayimbaempire@gmail.com

Collaboration metrics

Post views17.1k

Post EMV $350

More influencer data

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SALT & STONE's repeat partnerships

dearshandy x SALT & STONE

dearshandy

@dearshandy

01 Sep, 26

31.8K

601

Shandy is back with their world-famous recaps! You asked for Love Is Blind UK, and now you shall receive! Today Shandy is breaking down the Reunion, aka Episode 11! #loveisblinduk #netflix 1st half of Batch 1, aka Episodes 1-4: • Love Is Blind UK S3: Episodes 1-4 Recap & ... 2nd half of Batch 1, aka Episodes 5-8: • Love Is Blind UK S3: Episodes 5-8 Recap & ... Batch 2, aka Episodes 9-10: • Love Is Blind UK S3: FINALE - Episodes 9 &... Thank you to our sponsors... Go to and use code SHANDY for 15% off your first order! Go to for 10% off plus free shipping! Go to to shop Sharleen’s favorite Bras and Underwear! Go to and use code SHANDY for 15% off your first order! Time stamps... 0:00 - Housekeeping 1:43 - Ciara & Ajay 10:33 - Cuba & Ryan 22:23 - Sophie & Taylor 26:20 - Francesca & Joseph 29:35 - Yasmin & Jordan 34:18 - Faye & Jack 44:14 - Reviewing Shandy’s Predictions 45:41 - Who We Would Go For If you have a relationship question, write us at: dearshandy@gmail.com Subscribe - Listen on iTunes - More Dear Shandy Instagram - Facebook - More Sharleen Instagram - Blog - More Andy Instagram - Produced by Gabrielle Galon - #realitytv #loveisblind #lib #libuk #realitytvrecap

dearshandy

@dearshandy

14 May, 26

21.2K

517

Shandy is back with their world-famous recaps! Shandy couldn't resist the siren song of Perfect Match Season 4, so today they're breaking down the first batch, aka episodes 1-5! #perfectmatch #perfectmatchnetflix #season3 #netflix #netflixperfectmatch #dearshandy Thank you to wonderful sponsors... Go to and use code SHANDY for 15% off your first order! Go to and use gift code SHANDY25 for a $25 credit towards your membership! Go to and use code SHANDY to get 20% off your first order! Buy 1 pair of prescription glasses and get 20% off any additional prescription pairs at Go to and use code SHANDY to get 70% off your Welcome Kit today! Time Stamps: 0:00 - Housekeeping 1:16 - Episode 1 26:10 - Episode 2 35:32 - Episode 3 56:14 - Episode 4 1:07:53 - Episode 5 1:19:11 - Who We Would Go For If you have a relationship question, write us at: dearshandy@gmail.com Subscribe - Listen on iTunes - More Dear Shandy Instagram - / dearshandy Facebook - More Sharleen Instagram - / sharleenjoynt Blog - More Andy Instagram - / machinelevine Produced by Gabrielle Galon - / gabsamillion

dearshandy

@dearshandy

25 Jun, 26

15.1K

449

Shandy is back with their world-famous recaps! You asked for Love Island, and now you shall receive! Today Shandy is breaking down Week 3 of Season 8! #loveisland #season8 #peacock #realitytv #dearshandy Thank you to our sponsors... Go to and take the first step towards improved mental health! Go to and use code DEARSHANDY for 20% off! Go to and use code SHANDY to get 15% off! Go to and use code SHANDY for 15% off your first order! Go to and use code SHANDY for 20% off! Go to and use code SHANDY to get 20% off! Thank you to our WORD WATCH sponsors! Go to and use code SHANDY for 40% off! Go to for free shipping on your $75+ purchase! Time Stamps: 0:00 - Housekeeping 1:57 - Episode 14 24:00 - Episode 15 31:49 - Episode 17 53:10 - Episode 18 1:04:50 - Episode 19 1:21:38 - Predictions 1:23:11 - Shandy Word Watch 1:26:38 - Who We Would Go For If you have a relationship question, write us at: dearshandy@gmail.com Subscribe - Listen on iTunes - More Dear Shandy Instagram - Facebook - More Sharleen Instagram - Blog - More Andy Instagram - Produced by Gabrielle Galon -

undivided_honesty x SALT & STONE

undivided_honesty

@undivided_honesty

18 Jun, 26

1.4K

374

[...] Most of the scents from Salt & Stone lean on the masculine side [...]

undivided_honesty

@undivided_honesty

20 Sep, 26

1.2K

370

The first day of fall is just days away, but the chilly air is already here and Ambrette + Pear from @saltandstone is the perfect complement to the season. It’s their first eau de parfum to their lineup. And you the deodorant comes in this scent too! It’s got the perfect crispness; like biting into a fresh apple, balanced with the warmth of pear and sweet orange blossom. Paired along with jasmine, ambrette and musk, giving it that clean and grounded feel. Clean and fresh. Warm, delicately spiced with a hint of sweetness so that it leans gender neutral, without being too overpowering. What’s your favourite fragrance for this time of year? **Pr | @saltandstone #saltandstone . . . . . Salt and stone, #saltandstone, clean beauty, fragrance, perfume, parfum, Sephora Friends and Family sale, Beauty haul,#undividedhonestybeauty ugc, ugc creator, beauty creator, Canadian creator, fall fragrance

undivided_honesty

@undivided_honesty

07 Apr, 26

1.1K

356

If you struggle with selecting fragrances like I do discovery sets are such a helpful option before committing to a full sized bottle may or may not be your cup of tea or mesh well with your body chemistry. Entering the chat: Body Mist Discovery Set from @saltandstone The fragrances from @saltandstone tend to have a scent profile that run a little more unisex, which I often prefer over a fragrance that gives sweet and more feminine. Santal & Vetiver | earthy and grounding; soft and smooth, like enjoying a spa day or long soak in the tub after a long day. Rejuvenates and invigorates the senses. Bergamot & Hinoki | crisp bergamot and a fresh notes of grapefruit balanced with warmth that feels like starting the day fresh, watching the sunrise or enjoying golden hour on the beach. Saffron & Cedar | picture the waves crashing on the coastline; sea salt and a slight woodiness, reminiscent of slow, peaceful mornings. Neroli & Basil | a fresh curation of notes that gives morning dew and a soft brightness that elicits a sense of balanced calmness. Each of the mists is infused with a delicate layer of Glycerin and Red Algae, so it restores moisture, and a beautiful scent lingers. Which one of these are you most likely to reach for? (Poll) **gifted. @saltandstone #saltandstone . . . . . Fragrance, perfume, unisex scents, clean beauty, layering fragrances, body mists, clean aesthetic, minimalist beauty, selfcare, wellness routine, #undividedhonesty ugc, ugc creator, beauty creator#

TrueCrimeObsessedPodcast x SALT & STONE

TrueCrimeObsessedPodcast

@TrueCrimeObsessedPodcast

20 Aug, 26

89.9K

211

Listen to and follow True Crime Obsessed wherever you find podcasts! ( TODAY'S EPISODE: In July 2003, 34-year-old Shawn Johnson was in New Orleans for a conference. And he did WHAT ANY OF US WOULD DO and tacked on a few days for a little bit of fun. On his last night in town, he found himself at an infamous bar called The Dungeon where he met a group of people who he invited back to his hotel room to fill the hot tub with Champagne and continue the party. Again, like any of us would do. However, Shawn would, tragically, be found dead in the room the following morning. On the walls of the room were ripped up and torn out pages from the bible. And on the bed, the creepiest homemade doll - WITH REAL HUMAN HAIR - that was ever created. The search for Shawn's killers was a mess. But in the end, some sort of justice prevailed. But oh my god, can everyone take it down a notch? Find and watch "Worst Ex Ever: Dating the Deadpool Killer" on Netflix FIND ALL OUR YOUTUBE VIDEOS HERE: • True Crime Obsessed LOOKING FOR MORE TCO? On our Patreon feed you'll find over 400 FULL AD-FREE BONUS episodes to BINGE RIGHT NOW, including our episode-by-episode coverage of popular documentary series like Love Has Won: The Cult of Mother God, LulaRich, and The Curious Case of Natalia Grace; classics like The Jinx, Making A Murderer, and The Staircase; and well-known cases like The Menendez Murders, Casey Anthony: American Murder Mystery, and The Disappearance of Madeleine McCann, and so many more! EPISODE SPONSORS Salt and Stone - Try Salt and Stone’s discovery set to find your signature scent — Go to www.SaltandStone.com/TCO and use code TCO at checkout for 15% off your first order. Ollie - Get ready for both you and your pup to be obsessed. Head to www.Ollie.com/TCO, tell them all about your dog, and use code TCO to get 70% off your Welcome Kit when you subscribe today! Hers - Whether you want to lose weight, grow thicker, fuller hair, or find relief for anxiety, Hers has you covered. Visit www.forhers.com/TCO to get a personalized, affordable plan that gets you. ButcherBox - ButcherBox delivers over 100 premium protein choices straight to your door! Go to www.ButcherBox.com/tco for a special offer PLUS $20 off your first box! Rula - Rula patients typically pay $15 per session when using insurance. Connect with quality therapists and mental health experts who specialize in you at www.rula.com/tco JOIN THE TCO FAM ON ALL THE SOCIAL MEDIA PLACES TikTok Instagram Facebook Discord #truecrimeobsessed #truecrimeobsessedpodcast #truecrimepodcast #truecrimecommunity #TrueCrime #documentary #podcast

TrueCrimeObsessedPodcast

@TrueCrimeObsessedPodcast

30 Apr, 26

84.2K

213

to and follow True Crime Obsessed wherever you find podcasts! ( TODAY'S EPISODE: Juan Joseph was a beloved member of his community, a former high school football star who became a respected coach. The kind of guy who never started fights, but rather always stepped in to try to break them up, Juan was attempting to diffuse a heated situation outside a nightclub in Baton Rouge in the early morning of November 16, 2014, when he was was gunned down. After his killer drove off, Juan's entire community came together to find him and bring him to justice. This is a tragic and freaking HEARTWRENCHING story, Fam. Bring the tissues. Find and watch "Do It for Juan" on Hulu FIND ALL OUR YOUTUBE VIDEOS HERE: • True Crime Obsessed LOOKING FOR MORE TCO? On our Patreon feed you'll find over 400 FULL AD-FREE BONUS episodes to BINGE RIGHT NOW, including our episode-by-episode coverage of popular documentary series like Love Has Won: The Cult of Mother God, LulaRich, and The Curious Case of Natalia Grace; classics like The Jinx, Making A Murderer, and The Staircase; and well-known cases like The Menendez Murders, Casey Anthony: American Murder Mystery, and The Disappearance of Madeleine McCann, and so many more! EPISODE SPONSORS Zenni Optical - Prescription glasses, sunglasses, blue light lenses, starting at under $30. Go to and use code PODCAST15 for fifteen percent off your first order! Salt and Stone - Try Salt and Stone’s discovery set to find your signature scent — Go to and use code TCO at checkout for 15% off your first order. Fabletics - Shop now at to get seventy to eighty percent off everything when you sign up as a new VIP Earnin - Get access to your pay as you work. Download the Earnin app in the Google Play or Apple app store. JOIN THE TCO FAM ON ALL THE SOCIAL MEDIA PLACES TikTok Instagram Facebook Discord #truecrimeobsessed #truecrimeobsessedpodcast #truecrimepodcast #truecrimecommunity #TrueCrime

TrueCrimeObsessedPodcast

@TrueCrimeObsessedPodcast

19 May, 26

70.3K

246

Listen to and follow True Crime Obsessed wherever you find podcasts! ( TODAY'S EPISODE: Feigning a terminal illness, masquerading as a different person, allegedly being pregnant and then suddenly not - we've seen A LOT of pernicious people running scams over the years. But for this case - why not try them ALL?!?! Hold on to your hats, Fam - this case is trying to dupe you from every last possible angle! Find and watch "The Curious Case of... The Woman Dying for Attention" on HBO Max FIND ALL OUR YOUTUBE VIDEOS HERE: • True Crime Obsessed LOOKING FOR MORE TCO? On our Patreon feed you'll find over 400 FULL AD-FREE BONUS episodes to BINGE RIGHT NOW, including our episode-by-episode coverage of popular documentary series like Love Has Won: The Cult of Mother God, LulaRich, and The Curious Case of Natalia Grace; classics like The Jinx, Making A Murderer, and The Staircase; and well-known cases like The Menendez Murders, Casey Anthony: American Murder Mystery, and The Disappearance of Madeleine McCann, and so many more! EPISODE SPONSORS Salt and Stone - Try Salt and Stone’s discovery set to find your signature scent — Go to www.SaltandStone.com/TCO and use code TCO at checkout for 15% off your first order. Hiya - The pediatrician-approved superpowered chewable vitamin. Receive 50% off your first order at www.hiyahealth.com/TCO Chime - Make progress towards a better financial future with Chime. Open your account in 2 minutes at www.chime.com/TCO DraftKings Casino - New players, download the DraftKings Casino app and use code TCO IQ Bar - The better for you, plant protein snacks. Text TCO to 64000 to get twenty percent off all IQBAR products, plus FREE shipping JOIN THE TCO FAM ON ALL THE SOCIAL MEDIA PLACES TikTok Instagram Facebook Discord #truecrimeobsessed #truecrimeobsessedpodcast #truecrimepodcast #truecrimecommunity #TrueCrime

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.2%)
• Canada (5.9%)
• Brazil (3.3%)

Here is another example of SALT & STONE collaborating with an influencer in United States.

lalatheislandgal x SALT & STONE

lalatheislandgal

@lalatheislandgal

09 Oct, 25

901.8K

16.3K

My ALL time favorite body wash from @SALT & STONE for the perfect luxury shower at home [...]

SALT & STONE's influencer activity vs. related brands

Salt & Stone competes for the same clean, sensorial body-care audience as Native and Kopari Beauty, with similar positioning around daily essentials, fragrance, and aesthetically driven influencer content.

Total influencer content

Native leads with 8.7K sponsored posts, significantly outpacing Kopari Beauty (5.9K posts) and SALT & STONE (4.9K posts). Across all three brands, the average volume is 6.5K posts, indicating mature, scaled influencer programs.

By social platform

SALT & STONE leads on Instagram and YouTube, while Native leads on TikTok. The gap is most notable on TikTok, with Native at 8.7K, Kopari Beauty at 4.6K, SALT & STONE at 3.2K posts. Native's activity is particularly concentrated on TikTok. Native has far more TikTok posts than SALT & STONE and Kopari Beauty, while SALT & STONE and Kopari Beauty have Instagram posts but Native has none.

By geographical market

Native has the highest estimated sponsored-post volume in United States (6.4K posts, 73.5%), Canada (721 posts, 8.3%), United Kingdom (704 posts, 8.1%), suggesting a North America focus. Looking at United States specifically, the split is Native at 6.4K posts (73.5%), Kopari Beauty at 4.3K posts (71.8%), SALT & STONE at 3.1K posts (62.8%).