July 16, 2026

SALT & STONE Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.7k pieces of influencer content sponsored by SALT & STONE over the last 12 months.

This report breaks down where & how SALT & STONE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with SALT & STONE, see here: SALT & STONE influencers.

Influencer activity throughout the year

SALT & STONE's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

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SALT & STONE's influencer activity by month

Number of sponsored posts

254Jul'25265Aug'25254Sep'25338Oct'25554Nov'25745Dec'25540Jan'26375Feb'26412Mar'26455Apr'26292May'26222Jun'26

SALT & STONE's sponsored post volume peaks in December with 745 posts, 90% higher than the monthly average of 392. June recorded the lowest activity at 222 posts, 43% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of SALT & STONE's sponsored influencer collaborations break down by social platform:

  • TikTok: 3.4k posts (72.4%)
  • Instagram: 1.3k posts (26.9%)
  • YouTube: 30 posts (0.6%)
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SALT & STONE's influencer activity by platform

Share of sponsored content by social network

1.3kInstagram3.4kTikTok30YouTube

TikTok influencer marketing is a clear focus for SALT & STONE.

Here are 3 examples of SALT & STONE's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

nilsani x SALT & STONE

nilsani
@nilsani
13 Oct, 25
1.3M
66.5k
the return of the chronically late friend @saltandstone🚿 #ad

Influencer bio

nyc nil@portraitmgmt.com

Collaboration metrics

Post views1.3M
Post EMV $44.9k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

averyywoods x SALT & STONE

averyywoods
@averyywoods
11 Dec, 25
880.9k
40.4k
[...] with all my favorite things 🚗🤌🏼✨ @SALT & STONE #SaltandStonePartner

Influencer bio

from scrubs to socials @cheerswithavery teamavery@smithsaint.com

Collaboration metrics

Post views880.9k
Post EMV $19.6k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

TrueCrimeObsessedPodcast x SALT & STONE

TrueCrimeObsessedPodcast
@TrueCrimeObsessedPodcast
30 Apr, 26
84.1k
213
to and follow True Crime Obsessed wherever you find podcasts! ( TODAY'S EPISODE: Juan Joseph was a beloved member of his community, a former high school football star who became a respected coach. The kind of guy who never started fights, but rather always stepped in to try to break them up, Juan was attempting to diffuse a heated situation outside a nightclub in Baton Rouge in the early morning of November 16, 2014, when he was was gunned down. After his killer drove off, Juan's entire community came together to find him and bring him to justice. This is a tragic and freaking HEARTWRENCHING story, Fam. Bring the tissues. Find and watch "Do It for Juan" on Hulu FIND ALL OUR YOUTUBE VIDEOS HERE: • True Crime Obsessed LOOKING FOR MORE TCO? On our Patreon feed you'll find over 400 FULL AD-FREE BONUS episodes to BINGE RIGHT NOW, including our episode-by-episode coverage of popular documentary series like Love Has Won: The Cult of Mother God, LulaRich, and The Curious Case of Natalia Grace; classics like The Jinx, Making A Murderer, and The Staircase; and well-known cases like The Menendez Murders, Casey Anthony: American Murder Mystery, and The Disappearance of Madeleine McCann, and so many more! EPISODE SPONSORS Zenni Optical - Prescription glasses, sunglasses, blue light lenses, starting at under $30. Go to and use code PODCAST15 for fifteen percent off your first order! Salt and Stone - Try Salt and Stone’s discovery set to find your signature scent — Go to and use code TCO at checkout for 15% off your first order. Fabletics - Shop now at to get seventy to eighty percent off everything when you sign up as a new VIP Earnin - Get access to your pay as you work. Download the Earnin app in the Google Play or Apple app store. JOIN THE TCO FAM ON ALL THE SOCIAL MEDIA PLACES TikTok Instagram Facebook Discord #truecrimeobsessed #truecrimeobsessedpodcast #truecrimepodcast #truecrimecommunity #TrueCrime

Influencer bio

The true crime podcast YOU NEED IN YOUR LIFE. We recap your favorite true crime documentaries with humor, sass, and heart.

Collaboration metrics

Post views84.1k
Post EMV $2.5k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

If you break this down further by content type on TikTok, this is what it looks like:

  • Videos: 94.6%
  • Carousels: 5.4%

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

For their top social platform (TikTok), here is a breakdown of the type of influencers SALT & STONE are collaborating with, by audience size.

Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.

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SALT & STONE's influencers average views (TikTok)

Based on each influencer's average views per post

<1K62.8%
1K-5K22.9%
5K-10K4.1%
10K-50K6.9%
50K-100K1.6%
100K-500K1.5%
500K+0.2%

With 62.9% of partnerships featuring creators averaging <1K views, SALT & STONE's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (382.4k avg views/post):

oliviajadeg x SALT & STONE

oliviajadeg
@oliviajadeg
02 Sep, 25
459.2k
7.4k
[...] is to be a walking stick of butter @SALT & STONE #ad 🧈

Influencer bio

youtube- olivia jade 🐢 @opiccola founder

Collaboration metrics

Post views459.2k
Post EMV $9.6k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.6k avg views/post):

mayimbathecreator x SALT & STONE

mayimbathecreator
@mayimbathecreator
10 Dec, 25
17.1k
168
[...] #hygienetips #unisexfragrance @SALT & STONE

Influencer bio

Beauty | Curvy Fashion | Life Style I review stuff 😜 📍 Orlando, FL 📧mayimbaempire@gmail.com

Collaboration metrics

Post views17.1k
Post EMV $350

Get a free trial to find more data on influencer audiences, performance, and collaborations.

SALT & STONE's repeat partnerships

Out of 3.3k unique influencers in our dataset, 91 of them (3%) posted content for SALT & STONE in 3 or more separate calendar months. The most consistent partner is @gracesynod_, who has collaborated across 6 months with 18 total posts.

Here are 3 examples of SALT & STONE's repeat influencer partnerships, with links to the sponsored content.

gracesynod_ x SALT & STONE

gracesynod_
@gracesynod_
07 Jul, 25
286.9k
1.1k
[...] the screen it’s so good @SALT & STONE #bodywash #cleanbodywash [...]
gracesynod_
@gracesynod_
10 Oct, 25
130.7k
376
[...] purse sized deodorants by @SALT & STONE and they smell AMAZING and [...]
gracesynod_
@gracesynod_
21 Nov, 25
122.2k
462
@SALT & STONE this body wash is so good [...]

anniemathilda x SALT & STONE

anniemathilda
@anniemathilda
18 Apr, 26
5.4k
913
@SALT & STONE @Ceremonia @Brooklinen [...]
anniemathilda
@anniemathilda
19 Apr, 26
3.1k
197
@SALT & STONE @LUSH @L’OCCITANE @Snif [...]
anniemathilda
@anniemathilda
20 Sep, 25
3k
256
[...] love this time of the year @SALT & STONE #eveningroutine #cozytok [...]

aqua4me x SALT & STONE

aqua4me
@aqua4me
17 Sep, 25
127.2k
180
@SALT & STONE you have SPOILED us with [...]
aqua4me
@aqua4me
22 Nov, 25
15.7k
54
[...] someone’s rich auntie😏 @SALT & STONE #showerroutine #bodywash [...]
aqua4me
@aqua4me
22 Nov, 25
11.7k
205
[...] Saffron and Cedar from @SALT & STONE ve you smelling like [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

In our dataset, United States is where SALT & STONE had the most influencer activity. 62.7% of their live influencer content in the last 12 months was posted by American influencers.

Based on the percentage of influencer content per market, other important markets include:

  • Canada (7.1%)
  • United Kingdom (5.8%)
  • Brazil (3.6%)
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SALT & STONE's influencer activity by market

United States62.7%
Canada7.1%
United Kingdom5.8%
Brazil3.6%
India2.8%
Other18.0%

Here is another example of SALT & STONE collaborating with an influencer in United States.

lalatheislandgal x SALT & STONE

lalatheislandgal
@lalatheislandgal
09 Oct, 25
901.8k
16.3k
My ALL time favorite body wash from @SALT & STONE for the perfect luxury shower at home [...]

SALT & STONE's influencer activity vs. related brands

Salt & Stone competes in the clean, premium body care/deodorant space alongside Native and Kopari Beauty, all of which court similar wellness- and aesthetic-driven audiences through routines and sensorial product storytelling.

Total influencer content

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SALT & STONE vs. related brands influencer activity

Total sponsored posts tracked (last 12 months)

SALT & STONE
Native
Kopari Beauty
4.7k6.2k5.7k

Native leads with 6.2k sponsored posts, marginally ahead of Kopari Beauty (5.7k posts) and SALT & STONE (4.7k posts). Across all three brands, the average volume is 5.6k posts, indicating mature, scaled influencer programs. The relatively balanced activity suggests comparable influencer marketing investment across the category.

By social platform

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SALT & STONE vs. related brands influencer activity (by social platform)

Sponsored posts by platform

SALT & STONE
Native
Kopari Beauty
1.3k01.1k3.4k6.2k4.6k301830InstagramTikTokYouTube

SALT & STONE leads on Instagram and YouTube, while Native leads on TikTok. The gap is most notable on TikTok, with Native at 6.2k, Kopari Beauty at 4.6k, SALT & STONE at 3.4k posts. SALT & STONE's activity is particularly concentrated on TikTok. Native has far more TikTok posts than SALT & STONE and Kopari Beauty, and Native has no Instagram posts while SALT & STONE and Kopari Beauty each have over 1,000.

By geographical market

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SALT & STONE vs. related brands influencer activity (by country)

Estimated sponsored posts in SALT & STONE's top markets

SALT & STONE
Native
Kopari Beauty
3.0k4.2k4.0k336641207274448494United StatesCanadaUnited Kingdom

Native has the highest estimated sponsored-post volume in United States (4.2k posts, 68.1%), Canada (641 posts, 10.3%), suggesting a North America focus, while Kopari Beauty leads in United Kingdom with 494 posts (8.6%). Looking at United States specifically, the split is Native at 4.2k posts (68.1%), Kopari Beauty at 4k posts (70.3%), SALT & STONE at 3k posts (62.7%).

Read more influencer strategy breakdowns

Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:

Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:

Frequently asked questions

SALT & STONE's top social channel for sponsored influencer content is TikTok (72.4% of their total content).

Yes, there are at least some influencer posts sponsored by SALT & STONE that contain discount codes. Here is one example, where "CHELS15" is visible in the caption.

Some of SALT & STONE's recent partnerships include @aqua4me, @the_edmonsons, @brandie1234, @gracesynod_, @realtalkcaitlin. You can see list of SALT & STONE influencers here.

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