We analyzed 12.8k pieces of influencer content sponsored by Beekman 1802 over the last 12 months.
This report breaks down where & how Beekman 1802 invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Beekman 1802, see here: Beekman 1802 influencers.
Beekman 1802's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Beekman 1802's influencer output appears relatively consistent throughout the year, averaging about 1.1k sponsored posts per month. October recorded the highest volume at 1.6k posts (54% above average), while February was the quietest at 665 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beekman 1802's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Beekman 1802.
Here are 3 examples of Beekman 1802's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
📍Los Angeles Tiktok: mar.hacks
Collaboration metrics
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Influencer bio
✨ Laurel ✨ Skincare & Beauty | Top 1% of TTS 📍Nashville RedHeadMomma08@gmail.com
Collaboration metrics
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Influencer bio
Kim Gravel is an entrepreneur, tv personality, public speaker and industry leader, but most of all she has a passion for people and seeing them rise. Each week over one million people tune in to watch Kim on QVC, and it ain’t just because her butt looks great in a pair of flexibelle jeans. In 2016, Kim partnered with television and on-line retail giant QVC to launch her highly successful apparel line, Belle by Kim Gravel®, and a year later the Belle Beauty® cosmetic line. Her compassionate-yet-straightforward style keeps her in high demand as a Life Coach, mentor, advisor, and consultant. Kim is a sought-after keynote speaker, specializing in the areas of women’s empowerment, confidence, and beauty & image perception. Kim lives in metro Atlanta with husband Travis and her two teenage boys, Beau and Blanton. www.kimgravel.com www.bellebeauty.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Beekman 1802 are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 70.4% of partnerships featuring creators averaging <1K views, Beekman 1802's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (850.6k avg views/post):
Influencer bio
📍HTX | 🇵🇭 | 23 ⟡ HOW BOUT THAT ⟡ 📧: lourd@mcavemedia.com @ohgoodlourd
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
Easily influenced, and beauty obsessed 📧 Katiematheny2@gmail.com FavProduct⤵️
Collaboration metrics
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Out of 4.3k unique influencers in our dataset, 756 of them (18%) posted content for Beekman 1802 in 3 or more separate calendar months. The most consistent partner is @tteverydayfinds, who has collaborated across 12 months with 110 total posts.
Here are 3 examples of Beekman 1802's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Beekman 1802 had the most influencer activity. 70.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Beekman 1802 collaborating with an influencer in United States.
Beekman 1802 competes in skincare with a gentle, sensitive-skin positioning similar to First Aid Beauty, while OLEHENRIKSEN is a comparable prestige skincare brand that targets the same Sephora-style beauty audience.
Total sponsored posts tracked (last 12 months)
Beekman 1802 leads with 12.8k sponsored posts, significantly outpacing OLEHENRIKSEN (8.8k posts) and First Aid Beauty (4.5k posts). Across all three brands, the average volume is 8.7k posts, indicating mature, scaled influencer programs. Beekman 1802 has nearly 13,000 posts, which is more than twice First Aid Beauty’s total.
Sponsored posts by platform
Beekman 1802 leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Beekman 1802 at 9.8k, OLEHENRIKSEN at 6.9k, First Aid Beauty at 3.7k posts. Beekman 1802's activity is particularly concentrated on TikTok. On Instagram, Beekman 1802 has nearly 3,000 posts, which is more than three times First Aid Beauty’s count.
Estimated sponsored posts in Beekman 1802's top markets
Beekman 1802 has the highest estimated sponsored-post volume in United States (9k posts, 70.1%), Canada (628 posts, 4.9%), suggesting a North America focus, while OLEHENRIKSEN leads in United Kingdom with 1.1k posts (12.3%). Looking at United States specifically, the split is Beekman 1802 at 9k posts (70.1%), OLEHENRIKSEN at 4.6k posts (52.4%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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