Beekman 1802 Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 7.4k pieces of influencer content sponsored by Beekman 1802 over the last 12 months.

This report breaks down where & how Beekman 1802 invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Beekman 1802, see here: Beekman 1802 influencers.

Influencer activity throughout the year

Beekman 1802's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Beekman 1802's sponsored post volume peaks in October with 1.1k posts, 81% higher than the monthly average of 612. September recorded the lowest activity at 251 posts, 59% below average. This could reflect a holiday-focused influencer strategy.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beekman 1802's sponsored influencer collaborations break down by social platform:

• TikTok: 5.9k posts (80.5%)
• Instagram: 1.4k posts (19%)
• YouTube: 39 posts (0.5%)

TikTok influencer marketing is a clear focus for Beekman 1802.

Here are 3 examples of Beekman 1802's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

mariale x Beekman 1802

mariale

@mariale

19 Mar, 26

1.3M

124.4k

the product I panic buy backups of @beekman1802 @ultabeauty 🤍 #Beekman1802Partner [...]

Influencer bio

📍Los Angeles Tiktok: mar.hacks

Collaboration metrics

Post views1.3M

Post EMV $52.2k

More influencer data

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redheadmomma08 x Beekman 1802

redheadmomma08

@redheadmomma08

30 Jan, 26

2.3M

4.9k

[...] you need to add for you droopy lids @Beekman 1802 #beekman1802 #beekman1802milkrx [...]

Influencer bio

✨ Laurel Butmankiewicz ✨ Skincare & Beauty 📍Nashville RedHeadMomma08@gmail.com

Collaboration metrics

Post views2.3M

Post EMV $46.2k

More influencer data

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KimGravelOfficial x Beekman 1802

KimGravelOfficial

@KimGravelOfficial

26 Nov, 25

173k

90

[...] and Dr. Brent Ridge, founders of Beekman 1802, to share how they built a nationally [...]

Influencer bio

Kim Gravel is an entrepreneur, tv personality, public speaker and industry leader, but most of all she has a passion for people and seeing them rise. Each week over one million people tune in to watch Kim on QVC, and it ain’t just because her butt looks great in a pair of flexibelle jeans. In 2016, Kim partnered with television and on-line retail giant QVC to launch her highly successful apparel line, Belle by Kim Gravel®, and a year later the Belle Beauty® cosmetic line. Her compassionate-yet-straightforward style keeps her in high demand as a Life Coach, mentor, advisor, and consultant. Kim is a sought-after keynote speaker, specializing in the areas of women’s empowerment, confidence, and beauty & image perception. Kim lives in metro Atlanta with husband Travis and her two teenage boys, Beau and Blanton. www.kimgravel.com www.bellebeauty.com

Collaboration metrics

Post views173.0k

Post EMV $5.2k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 72.7% of partnerships featuring creators averaging <1K views, Beekman 1802's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (901.6k avg views/post):

lourdasprec x Beekman 1802

lourdasprec

@lourdasprec

12 Dec, 25

919.3k

52.4k

[...] #haul #pr #makeuphaul @snapchat @Beekman 1802 @youniversalskincare @pacificabeauty [...]

Influencer bio

📍HTX | 🇵🇭 | 23 📧 lourd@reachtalent.biz COME JOIN THE GROUP CHAT!!! 🤭💗⬇️

Collaboration metrics

Post views919.3k

Post EMV $21.0k

More influencer data

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And here is another example with a smaller creator on TikTok (9.3k avg views/post):

creativelyzee x Beekman 1802

creativelyzee

@creativelyzee

26 Dec, 25

16.3k

50

@Beekman 1802 #beekman1802 #goatmilk [...]

Influencer bio

Your beauty & skincare shop stop 💕 🛍️ TikTok Shop finds 📍 Chicago | 📧 Creativelyzee@gmail.com

Collaboration metrics

Post views16.3k

Post EMV $329

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Beekman 1802's repeat partnerships

ambrosial_jax x Beekman 1802

ambrosial_jax

@ambrosial_jax

14 Oct, 25

6.3k

190

[...] seeetest collab ever 🍫💛 @Beekman 1802 teamed up with @Hershey’s [...]

ambrosial_jax

@ambrosial_jax

28 Oct, 25

6.1k

96

[...] Except I’m the treat 😉 @Beekman 1802 x @Hershey’s Milk Chocolate [...]

ambrosial_jax

@ambrosial_jax

20 Oct, 25

6k

88

[...] in my shower 🍫🚿 The @Beekman 1802 x @Hershey’s Milk Chocolate [...]

classyandaffordablefinds x Beekman 1802

classyandaffordablefinds

@classyandaffordablefinds

06 Dec, 25

601

102

[...] 🔝 tier Kindness Champion & BEEKMAN1802 will offer 1 lucky 🍀 winner [...]

classyandaffordablefinds

@classyandaffordablefinds

10 Apr, 26

314

40

[...] it works on all skin types. Beekman1802 just 🚀 launched a new 🆕 [...]

classyandaffordablefinds

@classyandaffordablefinds

16 May, 26

162

46

[...] Peachy Lychee! 🍑 When Beekman1802 delivers a stunning 🤩 PR [...]

tiff_blackburn x Beekman 1802

tiff_blackburn

@tiff_blackburn

07 Jan, 26

2.7k

26

[...] for lasting hydration… @Beekman 1802 #GlassSkin #KindnessKrew [...]

tiff_blackburn

@tiff_blackburn

06 Jan, 26

2.2k

21

[...] strengthens your barrier… @Beekman 1802 #glassskin #kindnesskrew [...]

tiff_blackburn

@tiff_blackburn

28 Jan, 26

1.8k

28

[...] @Innisfree US @Facile Skin @Beekman 1802 @EADEM @The INKEY List [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.9%)
• India (5.6%)
• Canada (4.3%)

Here is another example of Beekman 1802 collaborating with an influencer in United States.

mar.hacks x Beekman 1802

mar.hacks

@mar.hacks

19 Mar, 26

1.4M

123.2k

[...] the product I panic buy backups of @Beekman 1802 Beekman1802Partner #sensitiveskin

Beekman 1802's influencer activity vs. related brands

Beekman 1802 competes in gentle, skin-friendly skincare; First Aid Beauty and philosophy similarly emphasize sensitive-skin positioning and broad retail appeal, making them strong comparators for creator education and product storytelling.

Total influencer content

Beekman 1802 leads with 7.4k sponsored posts, notably outpacing First Aid Beauty (6.3k posts) and philosophy (3.4k posts). Across all three brands, the average volume is 5.7k posts, indicating mature, scaled influencer programs.

By social platform

Beekman 1802 leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Beekman 1802 at 5.9k, First Aid Beauty at 5.3k, philosophy at 2.5k posts. Beekman 1802's activity is particularly concentrated on TikTok. On YouTube, Beekman 1802 has several times more posts than philosophy.

By geographical market

Beekman 1802 has the highest estimated sponsored-post volume in United States (5.1k posts, 69.9%), United Kingdom (581 posts, 7.9%), India (412 posts, 5.6%), while First Aid Beauty leads in Canada with 513 posts (8.2%). Looking at United States specifically, the split is Beekman 1802 at 5.1k posts (69.9%), First Aid Beauty at 3.3k posts (53.5%), philosophy at 2.5k posts (72.8%). Beekman 1802's strength in United States and United Kingdom may indicate a home-market focus, while First Aid Beauty shows broader regional investment.