Beekman 1802 Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 11.2k pieces of influencer content sponsored by Beekman 1802 over the last 12 months.
This report breaks down where & how Beekman 1802 invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Beekman 1802, see here: Beekman 1802 influencers.
Influencer activity throughout the year
Beekman 1802's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Beekman 1802's influencer activity by month
Number of sponsored posts
Beekman 1802's sponsored post volume appears to trend upward over the 12-month period, rising from 838 posts in January to 720 in December. The peak month, October, reached 1.6k posts, 72% higher than the monthly average of 934.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beekman 1802's sponsored influencer collaborations break down by social platform:
- TikTok: 8.6k posts (76.3%)
- Instagram: 2.6k posts (23.4%)
- YouTube: 34 posts (0.3%)
Beekman 1802's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Beekman 1802.
Here are 3 examples of Beekman 1802's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
mariale x Beekman 1802
Influencer bio
📍Los Angeles Tiktok: mar.hacks
Collaboration metrics
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redheadmomma08 x Beekman 1802
![TikTok post by @redheadmomma08 for Beekman 1802. Caption reads: [...] you need to add for you droopy lids @Beekman....](https://images.od.modash.io/ba0dfb966d416aae46f4e4f5ba9a594bff88334e)
Influencer bio
✨ Laurel Butmankiewicz ✨ Skincare & Beauty 📍Nashville RedHeadMomma08@gmail.com
Collaboration metrics
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JamesWelsh x Beekman 1802
![YouTube post by @JamesWelsh for Beekman 1802. Caption reads: [...] Channel - @JaymesPlays1 Thank you to....](https://images.od.modash.io/02880f5f9d58de97dfd14d7e0f4d75d4d1a4c26c)
Influencer bio
Hey its James, on this channel I take a deeper dive into skincare: the ingredients, the science, and the marketing. I explore Korean skincare trends and break down the myths that confuse people more than they help. With a degree in Editorial & Advertising Photography, I also investigate photo manipulation in beauty marketing, from filters and blurred-out complexions to the “perfect skin” illusions used by brands and influencers. Alongside deep dives and ingredient science, I post commentary style videos that look at the biggest beauty brands, their histories, their controversies, and the decisions that led them there. I expose brands when they deserve it, call out their BS, and break down why certain launches, scandals, or trends matter. My goal is simple: make skincare understandable, enjoyable, and rooted in truth. If you want relaxed, educational deep dives, ingredient breakdowns, brand investigations, and honest commentary on the beauty industry, then subscribe!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 91.6%
- Carousels: 8.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Beekman 1802 are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Beekman 1802's influencers average views (TikTok)
Based on each influencer's average views per post
With 70.7% of partnerships featuring creators averaging <1K views, Beekman 1802's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (662.8k avg views/post):
lourdasprec x Beekman 1802
![TikTok post by @lourdasprec for Beekman 1802. Caption reads: [...] #haul #pr #makeuphaul @snapchat @Beekman....](https://images.od.modash.io/0060eb73dcff3677a3529e3372a4bd9bb97aca35)
Influencer bio
📍HTX | 🇵🇭 | 23 ⟡ HOW BOUT THAT ⟡ 📧 lourd@reachtalent.biz @ohgoodlourd
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
kacdixon x Beekman 1802
![TikTok post by @kacdixon for Beekman 1802. Caption reads: [...] believe the glow this gives my skin @Beekman....](https://images.od.modash.io/7d6bd03e7c3843c0f9f77b05f593171cab087c07)
Influencer bio
TikTok Affiliate | Fashion 👗 Beauty 💄 Home 🏡 Personal Care 🧴 | Daily faves, must-haves & finds I actually use and love! dixon.kaci123@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Beekman 1802's repeat partnerships
Out of 3.8k unique influencers in our dataset, 648 of them (17%) posted content for Beekman 1802 in 3 or more separate calendar months. The most consistent partner is @tayrazz99, who has collaborated across 11 months with 202 total posts.
Here are 3 examples of Beekman 1802's repeat influencer partnerships, with links to the sponsored content.
tayrazz99 x Beekman 1802
![TikTok post by @tayrazz99 for Beekman 1802. Caption reads: [...] 🍫💛 Obsessed with the Beekman 1802 x....](https://images.od.modash.io/ab51982f6d333756f0698aacc1f75ed0f365ee59)
![TikTok post by @tayrazz99 for Beekman 1802. Caption reads: [...] your skin’s thirst with Beekman 1802....](https://images.od.modash.io/03c04d2fd57e73019ee820064b27d56c46fd7d98)
![TikTok post by @tayrazz99 for Beekman 1802. Caption reads: [...] out, and make my skin GLOW. #Beekman1802....](https://images.od.modash.io/543949e809783bb6a264e7da353b3e044e4f3527)
tteverydayfinds x Beekman 1802
![TikTok post by @tteverydayfinds for Beekman 1802. Caption reads: @Beekman 1802 milk shake toner mist is [...].](https://images.od.modash.io/e77e7faaf89ce4a5ce34b65fb00928e9b367a976)
![TikTok post by @tteverydayfinds for Beekman 1802. Caption reads: [...] bike! I love talking about @Beekman 1802....](https://images.od.modash.io/8c2d6cff7bf02c64dcc0f6099aed9b88e27bab39)
formerfatgirlonabike x Beekman 1802
![TikTok post by @formerfatgirlonabike for Beekman 1802. Caption reads: [...] you didn’t see coming — @Beekman 1802 x....](https://images.od.modash.io/d7b5942010a0bce6f117729e5d4a63c2b549053b)
![TikTok post by @formerfatgirlonabike for Beekman 1802. Caption reads: [...] spray away cortisol with @Beekman 1802....](https://images.od.modash.io/de6399c29dd1354b0227c46c35595ef2e4d535d8)
![TikTok post by @formerfatgirlonabike for Beekman 1802. Caption reads: [...] milk jelly mist from @Beekman 1802 is....](https://images.od.modash.io/b4579736a675168b8527088902e77da74fa0563c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Beekman 1802 had the most influencer activity. 70.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.2%)
- Canada (4.9%)
- India (3.8%)
Beekman 1802's influencer activity by market
Here is another example of Beekman 1802 collaborating with an influencer in United States.
stephanie_stimson x Beekman 1802
![TikTok post by @stephanie_stimson for Beekman 1802. Caption reads: [...] mist on damp skin after shower too! @Beekman....](https://images.od.modash.io/78ba0bbcd508f992c995d04e2a8759176c876a06)
Beekman 1802's influencer activity vs. related brands
Beekman 1802 competes with FarmacyBeauty and First Aid Beauty in gentle, skin-friendly skincare, targeting similar consumers through ingredient education and dermatologist/creator endorsement content.
Total influencer content
Beekman 1802 vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Beekman 1802 leads with 11.2k sponsored posts, significantly outpacing First Aid Beauty (4.5k posts) and FarmacyBeauty (3.7k posts). Across all three brands, the average volume is 6.5k posts, indicating mature, scaled influencer programs. Beekman 1802 has multiple times more total posts than FarmacyBeauty and First Aid Beauty.
By social platform
Beekman 1802 vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Beekman 1802 leads on Instagram and TikTok, while FarmacyBeauty leads on YouTube. The gap is most notable on TikTok, with Beekman 1802 at 8.6k, First Aid Beauty at 3.7k, FarmacyBeauty at 2.6k posts. Beekman 1802's activity is particularly concentrated on TikTok. Beekman 1802 has multiple times more TikTok posts than FarmacyBeauty and First Aid Beauty.
By geographical market
Beekman 1802 vs. related brands influencer activity (by country)
Estimated sponsored posts in Beekman 1802's top markets
Beekman 1802 has the highest estimated sponsored-post volume in United States (7.9k posts, 70.2%), United Kingdom (919 posts, 8.2%), Canada (549 posts, 4.9%), suggesting a North America focus, while First Aid Beauty leads in France with 290 posts (6.4%). Looking at United States specifically, the split is Beekman 1802 at 7.9k posts (70.2%), First Aid Beauty at 2.6k posts (56.7%), FarmacyBeauty at 2.3k posts (62.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- FarmacyBeauty's Influencer Marketing Strategy
- First Aid Beauty's Influencer Marketing Strategy
- lululemon's Influencer Marketing Strategy
- Divoom's Influencer Marketing Strategy
- BÉIS Travel's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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