Beekman 1802 Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 10.7k pieces of influencer content sponsored by Beekman 1802 over the last 12 months.

This report breaks down where & how Beekman 1802 invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Beekman 1802, see here: Beekman 1802 influencers.

Influencer activity throughout the year

Beekman 1802's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Beekman 1802's sponsored post volume appears to trend upward over the 12-month period, rising from 857 posts in January to 725 in December. The peak month, October, reached 1.6k posts, 84% higher than the monthly average of 889.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beekman 1802's sponsored influencer collaborations break down by social platform:

• TikTok: 7.9k posts (74.4%)
• Instagram: 2.7k posts (25.2%)
• YouTube: 47 posts (0.4%)

TikTok influencer marketing is a clear focus for Beekman 1802.

Here are 3 examples of Beekman 1802's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

mariale x Beekman 1802

mariale

@mariale

26 May, 26

1.4M

136.2k

this @beekman1802 bloom cream and I are in a long term [...]

Influencer bio

📍Los Angeles Tiktok: mar.hacks

Collaboration metrics

Post views1.4M

Post EMV $54.4k

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redheadmomma08 x Beekman 1802

redheadmomma08

@redheadmomma08

30 Jan, 26

2.3M

4.8k

[...] you need to add for you droopy lids @Beekman 1802 #beekman1802 #beekman1802milkrx [...]

Influencer bio

✨ Laurel Butmankiewicz ✨ Skincare & Beauty 📍Nashville RedHeadMomma08@gmail.com

Collaboration metrics

Post views2.3M

Post EMV $46.2k

More influencer data

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KimGravelOfficial x Beekman 1802

KimGravelOfficial

@KimGravelOfficial

26 Nov, 25

173k

90

[...] and Dr. Brent Ridge, founders of Beekman 1802, to share how they built a nationally [...]

Influencer bio

Kim Gravel is an entrepreneur, tv personality, public speaker and industry leader, but most of all she has a passion for people and seeing them rise. Each week over one million people tune in to watch Kim on QVC, and it ain’t just because her butt looks great in a pair of flexibelle jeans. In 2016, Kim partnered with television and on-line retail giant QVC to launch her highly successful apparel line, Belle by Kim Gravel®, and a year later the Belle Beauty® cosmetic line. Her compassionate-yet-straightforward style keeps her in high demand as a Life Coach, mentor, advisor, and consultant. Kim is a sought-after keynote speaker, specializing in the areas of women’s empowerment, confidence, and beauty & image perception. Kim lives in metro Atlanta with husband Travis and her two teenage boys, Beau and Blanton. www.kimgravel.com www.bellebeauty.com

Collaboration metrics

Post views173.0k

Post EMV $5.2k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 71.6% of partnerships featuring creators averaging <1K views, Beekman 1802's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (819.7k avg views/post):

lourdasprec x Beekman 1802

lourdasprec

@lourdasprec

12 Dec, 25

919.3k

52.4k

[...] #haul #pr #makeuphaul @snapchat @Beekman 1802 @youniversalskincare @pacificabeauty [...]

Influencer bio

📍HTX | 🇵🇭 | 23 ⟡ HOW BOUT THAT ⟡ 📧 lourd@reachtalent.biz @ohgoodlourd

Collaboration metrics

Post views919.3k

Post EMV $21.0k

More influencer data

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And here is another example with a smaller creator on TikTok (9.8k avg views/post):

kacdixon x Beekman 1802

kacdixon

@kacdixon

12 Jul, 25

62.5k

353

[...] believe the glow this gives my skin @Beekman 1802 ##Beekman1802##MilkshakeToner##Hyalur [...]

Influencer bio

TikTok Affiliate | Fashion 👗 Beauty 💄 Home 🏡 Personal Care 🧴 | Daily faves, must-haves & finds I actually use and love! dixon.kaci123@gmail.com

Collaboration metrics

Post views62.5k

Post EMV $1.3k

More influencer data

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Beekman 1802's repeat partnerships

joshandbrent x Beekman 1802

joshandbrent

@joshandbrent

29 Aug, 25

28k

1.9k

[...] tone, texture. Beekman 1802’s Milk Rx Advanced Better [...]

joshandbrent

@joshandbrent

22 Aug, 25

27.2k

1.2k

[...] In collaboration with @beekman1802 I’ve been using Milk RX [...]

joshandbrent

@joshandbrent

13 Oct, 25

3.6k

124

[...] off the @hersheys and @beekman1802 collab on @hsn ! The famous [...]

gena.makeup x Beekman 1802

gena.makeup

@gena.makeup

15 May, 26

205

[...] for 20% off the Beekman 1802 Website!✨ ~Become a Beekman [...]

gena.makeup

@gena.makeup

23 Jan, 26

142

[...] for 20% off the Beekman 1802 Website!✨ ~Become a Beekman [...]

gena.makeup

@gena.makeup

02 Jun, 26

118

[...] for 20% off the Beekman 1802 Website!✨ ~Become a Beekman [...]

tayrazz99 x Beekman 1802

tayrazz99

@tayrazz99

11 Nov, 25

12.2k

207

[...] 🍫💛 Obsessed with the Beekman 1802 x Hershey’s products — [...]

tayrazz99

@tayrazz99

19 Aug, 25

5.5k

13

[...] your skin’s thirst with Beekman 1802 Milkshake Facial Toner 🌿✨ [...]

tayrazz99

@tayrazz99

18 Nov, 25

3.4k

7

[...] out, and make my skin GLOW. #Beekman1802 #beautyandlifestyledeals [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.3%)
• Canada (4.7%)
• Brazil (2.6%)

Here is another example of Beekman 1802 collaborating with an influencer in United States.

mar.hacks x Beekman 1802

mar.hacks

@mar.hacks

19 Mar, 26

1.4M

123.2k

[...] the product I panic buy backups of @Beekman 1802 Beekman1802Partner #sensitiveskin

Beekman 1802's influencer activity vs. related brands

Like Beekman 1802, both First Aid Beauty and philosophy sell skincare-focused beauty products that compete for sensitive-skin and clean-leaning audiences. They’re strong benchmarks for comparing influencer education, ingredient storytelling, and routine-led content.

Total influencer content

Beekman 1802 leads with 10.7k sponsored posts, significantly outpacing philosophy (5k posts) and First Aid Beauty (4.9k posts). Across all three brands, the average volume is 6.9k posts, indicating mature, scaled influencer programs. Beekman 1802 has more than twice the total posts of First Aid Beauty and philosophy.

By social platform

Beekman 1802 leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Beekman 1802 at 7.9k, First Aid Beauty at 4.2k, philosophy at 2.9k posts. Beekman 1802's activity is particularly concentrated on TikTok. On TikTok, Beekman 1802 has nearly twice the posts of First Aid Beauty and almost three times the posts of philosophy.

By geographical market

Beekman 1802 has the highest estimated sponsored-post volume in United States (7.2k posts, 67.6%), United Kingdom (779 posts, 7.3%), Canada (502 posts, 4.7%), suggesting a North America focus, while First Aid Beauty leads in France with 292 posts (5.9%). Looking at United States specifically, the split is Beekman 1802 at 7.2k posts (67.6%), philosophy at 3.4k posts (67.2%), First Aid Beauty at 2.6k posts (51.9%).