Beekman 1802 Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 8.4k pieces of influencer content sponsored by Beekman 1802 over the last 12 months.

This report breaks down where & how Beekman 1802 invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Beekman 1802, see here: Beekman 1802 influencers.

Influencer activity throughout the year

Beekman 1802's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Beekman 1802's sponsored post volume peaks in October with 1.1k posts, 59% higher than the monthly average of 697. July recorded the lowest activity at 327 posts, 53% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beekman 1802's sponsored influencer collaborations break down by social platform:

• TikTok: 7.0k posts (83.7%)
• Instagram: 1.3k posts (15.7%)
• YouTube: 48 posts (0.6%)

TikTok influencer marketing is a clear focus for Beekman 1802.

Here are 3 examples of Beekman 1802's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

mariale x Beekman 1802

mariale

@mariale

26 May, 26

1.4M

136.2k

this @beekman1802 bloom cream and I are in a long term [...]

Influencer bio

📍Los Angeles Tiktok: mar.hacks

Collaboration metrics

Post views1.4M

Post EMV $54.4k

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redheadmomma08 x Beekman 1802

redheadmomma08

@redheadmomma08

30 Jan, 26

2.3M

4.9k

[...] you need to add for you droopy lids @Beekman 1802 #beekman1802 #beekman1802milkrx [...]

Influencer bio

✨ Laurel Butmankiewicz ✨ Skincare & Beauty 📍Nashville RedHeadMomma08@gmail.com

Collaboration metrics

Post views2.3M

Post EMV $46.2k

More influencer data

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KimGravelOfficial x Beekman 1802

KimGravelOfficial

@KimGravelOfficial

26 Nov, 25

173k

90

[...] and Dr. Brent Ridge, founders of Beekman 1802, to share how they built a nationally [...]

Influencer bio

Kim Gravel is an entrepreneur, tv personality, public speaker and industry leader, but most of all she has a passion for people and seeing them rise. Each week over one million people tune in to watch Kim on QVC, and it ain’t just because her butt looks great in a pair of flexibelle jeans. In 2016, Kim partnered with television and on-line retail giant QVC to launch her highly successful apparel line, Belle by Kim Gravel®, and a year later the Belle Beauty® cosmetic line. Her compassionate-yet-straightforward style keeps her in high demand as a Life Coach, mentor, advisor, and consultant. Kim is a sought-after keynote speaker, specializing in the areas of women’s empowerment, confidence, and beauty & image perception. Kim lives in metro Atlanta with husband Travis and her two teenage boys, Beau and Blanton. www.kimgravel.com www.bellebeauty.com

Collaboration metrics

Post views173.0k

Post EMV $5.2k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 71.5% of partnerships featuring creators averaging <1K views, Beekman 1802's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (876.6k avg views/post):

lourdasprec x Beekman 1802

lourdasprec

@lourdasprec

12 Dec, 25

919.3k

52.4k

[...] #haul #pr #makeuphaul @snapchat @Beekman 1802 @youniversalskincare @pacificabeauty [...]

Influencer bio

📍HTX | 🇵🇭 | 23 ⟡ HOW BOUT THAT ⟡ 📧 lourd@reachtalent.biz @ohgoodlourd

Collaboration metrics

Post views919.3k

Post EMV $21.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.3k avg views/post):

creativelyzee x Beekman 1802

creativelyzee

@creativelyzee

26 Dec, 25

16.3k

50

@Beekman 1802 #beekman1802 #goatmilk [...]

Influencer bio

Your beauty & skincare shop stop 💕 🛍️ TikTok Shop finds 📍 Chicago | 📧 Creativelyzee@gmail.com

Collaboration metrics

Post views16.3k

Post EMV $329

More influencer data

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Beekman 1802's repeat partnerships

tteverydayfinds x Beekman 1802

tteverydayfinds

@tteverydayfinds

09 Sep, 25

9.7k

13

@Beekman 1802 milk shake toner mist is [...]

tteverydayfinds

@tteverydayfinds

16 Mar, 26

1.1k

4

[...] bike! I love talking about @Beekman 1802 Their Milk Shake Toner Mist [...]

tteverydayfinds

@tteverydayfinds

20 Aug, 25

799

4

I use everything @Beekman 1802 ! This Magnesium Milk [...]

tayrazz99 x Beekman 1802

tayrazz99

@tayrazz99

11 Nov, 25

12.2k

207

[...] 🍫💛 Obsessed with the Beekman 1802 x Hershey’s products — [...]

tayrazz99

@tayrazz99

19 Aug, 25

5.5k

13

[...] your skin’s thirst with Beekman 1802 Milkshake Facial Toner 🌿✨ [...]

tayrazz99

@tayrazz99

18 Nov, 25

3.4k

7

[...] out, and make my skin GLOW. #Beekman1802 #beautyandlifestyledeals [...]

sarahnichole2015 x Beekman 1802

sarahnichole2015

@sarahnichole2015

12 Aug, 25

6.4k

300

I'm back with my @Beekman 1802 Face Wash💛 The Beekman [...]

sarahnichole2015

@sarahnichole2015

30 Sep, 25

1.7k

12

[...] until the end and share😍 @Beekman 1802 just launched their new [...]

sarahnichole2015

@sarahnichole2015

25 Nov, 25

823

11

@Beekman 1802 Micellar face wash is on [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (9%)
• Canada (5%)
• India (3.3%)

Here is another example of Beekman 1802 collaborating with an influencer in United States.

mar.hacks x Beekman 1802

mar.hacks

@mar.hacks

19 Mar, 26

1.4M

123.2k

[...] the product I panic buy backups of @Beekman 1802 Beekman1802Partner #sensitiveskin

Beekman 1802's influencer activity vs. related brands

Beekman 1802, First Aid Beauty, and FarmacyBeauty all play in skincare with a sensitive-skin/ingredient-led positioning and strong DTC + retail presence, so they compete for similar clean-ish skincare consumers and creator reviews.

Total influencer content

Beekman 1802 leads with 8.4k sponsored posts, significantly outpacing First Aid Beauty (5.1k posts) and FarmacyBeauty (4k posts). Across all three brands, the average volume is 5.8k posts, indicating mature, scaled influencer programs. Beekman 1802 has noticeably more total posts than First Aid Beauty and FarmacyBeauty.

By social platform

Beekman 1802 leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Beekman 1802 at 7k, First Aid Beauty at 4.3k, FarmacyBeauty at 3k posts. Beekman 1802's activity is particularly concentrated on TikTok. On TikTok, Beekman 1802 has multiple times more posts than FarmacyBeauty and noticeably more than First Aid Beauty.

By geographical market

Beekman 1802 has the highest estimated sponsored-post volume in United States (5.5k posts, 65.6%), United Kingdom (754 posts, 9%), Canada (419 posts, 5%), suggesting a North America focus, while First Aid Beauty leads in France with 394 posts (7.7%), while FarmacyBeauty leads in India with 219 posts (5.5%). Looking at United States specifically, the split is Beekman 1802 at 5.5k posts (65.6%), First Aid Beauty at 2.7k posts (52.5%), FarmacyBeauty at 2.3k posts (58.1%). Beekman 1802's strength in United States and United Kingdom may indicate a home-market focus, while FarmacyBeauty shows broader regional investment.