We analyzed 47.2k pieces of influencer content sponsored by Rhode Skin over the last 12 months.
This report breaks down where & how Rhode Skin invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Rhode Skin, see here: Rhode Skin influencers.
Rhode Skin's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Rhode Skin's sponsored post volume appears to trend upward over the 12-month period, rising from 6.2k posts in January to 4.4k in December. The peak month, January, reached 6.2k posts, 60% higher than the monthly average of 3.9k.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Rhode Skin's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Rhode Skin.
Here are 3 examples of Rhode Skin's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
aysu@communesocial.co ✉️
Collaboration metrics
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Influencer bio
Just makin random vids📹 Email: chant.conner@gmail.com
Collaboration metrics
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Influencer bio
SHE MD is a weekly podcast hosted by world-renowned OBGYN, Dr. Thais Aliabadi, “Dr. A,” & women's advocate and influencer, Mary Alice Haney. Their candid conversations with celebrity guests & today's leading experts about women's health topics, such as menopause, endometriosis, PCOS, & fertility empower their audience with the knowledge & tools to become their own health advocates. Dr. A & Mary Alice dive deep into critical health issues, offering women the knowledge and tools to become their best health advocates. We believe that every woman deserves access to the latest medical insights, personalized care strategies, & expert advice to navigate their health journey. From breaking down myths to providing practical tips, Dr. Aliabadi & Mary Alice Haney create a welcoming and informative space for women to take control of their health. The podcast features exclusive interviews with top-tier celebrity guests and leading experts across the medical, wellness, & health industries.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Rhode Skin are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 39.8% of partnerships featuring creators averaging 1K-5K views, Rhode Skin's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.6M avg views/post):
Influencer bio
Style | Beauty | Home | Content Creator 📍SLC, UT Collabs + UGC: Tatyanaaprotsenko.collabs@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
⭐️ OLD ACCOUNT ⭐️ NEW ACCOUNT: @itsemmagracie
Collaboration metrics
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Out of 20k unique influencers in our dataset, 743 of them (4%) posted content for Rhode Skin in 3 or more separate calendar months. The most consistent partner is @moodpourtoi, who has collaborated across 13 months with 142 total posts.
Here are 3 examples of Rhode Skin's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Rhode Skin had the most influencer activity. 40.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Rhode Skin collaborating with an influencer in United States.
Rhode Skin overlaps strongly with Summer Fridays and Glossier as minimalist, glow-focused, influencer-native skincare brands targeting a similar Gen Z/young millennial audience.
Total sponsored posts tracked (last 12 months)
Rhode Skin leads with 47.2k sponsored posts, significantly outpacing Summer Fridays (16.7k posts) and Glossier (7.2k posts). Across all three brands, the average volume is 23.7k posts, indicating mature, scaled influencer programs. Rhode Skin has nearly three times as many total posts as Summer Fridays and more than six times as many as Glossier.
Sponsored posts by platform
Rhode Skin leads on Instagram and TikTok, while Glossier leads on YouTube. The gap is most notable on TikTok, with Rhode Skin at 32.9k, Summer Fridays at 11.1k, Glossier at 4.7k posts. On Instagram and TikTok, Rhode Skin has more than double the posts of Summer Fridays and several times more than Glossier.
Estimated sponsored posts in Rhode Skin's top markets
Rhode Skin has the highest estimated sponsored-post volume in United States (19k posts, 40.2%), United Kingdom (4.2k posts, 9%), Brazil (4.2k posts, 9%), while Summer Fridays leads in Canada with 1.1k posts (6.8%). Looking at United States specifically, the split is Rhode Skin at 19k posts (40.2%), Summer Fridays at 9.1k posts (54.8%), Glossier at 4.1k posts (57.2%). Rhode Skin's strength in United States and United Kingdom may indicate a home-market focus, while Summer Fridays shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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