Rhode Skin Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 85 pieces of influencer content sponsored by Rhode Skin over the last 12 months.
This report breaks down where & how Rhode Skin invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Rhode Skin, see here: Rhode Skin influencers.
Influencer activity throughout the year
Rhode Skin's influencer campaigns show month-to-month variation in posting volume. The chart below shows month-by-month data for total sponsored posts tracked.
Rhode Skin's influencer activity by month
Number of sponsored posts
Rhode Skin's influencer output appears relatively consistent throughout the year, averaging about 43 sponsored posts per month. January recorded the highest volume at 54 posts (26% above average), while February was the quietest at 31 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Rhode Skin's sponsored influencer collaborations break down by social platform:
- Instagram: 85 posts (100%)
Rhode Skin's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Rhode Skin.
Here are 1 examples of Rhode Skin's recent sponsored collaborations (one each for Instagram).
chant_photography x Rhode Skin
Influencer bio
Chicago, Illinois 📩 chant.conner@gmail.com 💌Email for business inquiries
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 50.6%
- Posts: 49.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Rhode Skin are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Rhode Skin's influencers average views (Instagram)
Based on each influencer's average views per post
With 38.2% of partnerships featuring creators averaging 1K-5K views, Rhode Skin's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 32.4%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (76.3k avg views/post, 143.6k followers):
lanie.kristin x Rhode Skin
Influencer bio
HI ANGELS🪽BE HAPPY & SMILE BIG :)) after the rain, comes the rainbows - - - heart eyes at life💗✨🌈👼🏼 📧laniekristin@gmail.com 🥂@alaninutrition 💞@utkaoii
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.0k avg views/post, 2.2k followers):
kat_evangelou x Rhode Skin
![Instagram post by @kat_evangelou for Rhode Skin. Caption reads: [...] a facial) ♡
*gifted by rhode
#rhode....](https://images.od.modash.io/cf64157646552e35f88529b5ccbd16a0dffff214)
Influencer bio
🇸🇾🇱🇧🇬🇷🇨🇾 26 |📍philly just me + my digital beauty diary ♡ (19k+ on TikTok) 💌: kat1001e@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Geographical breakdown
In our dataset, United States is where Rhode Skin had the most influencer activity. 38% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.9%)
- Italy (6.4%)
- Spain (5.9%)
Rhode Skin's influencer activity by market
Here is another example of Rhode Skin collaborating with an influencer in United States.
fadeeva_hashem x Rhode Skin
![Instagram post by @fadeeva_hashem for Rhode Skin. Caption reads: [...] in sugarmint and unscented
#rhode....](https://images.od.modash.io/25ea8577115e38e8d9cf0b1bd43ce8d5def931d7)
Rhode Skin's influencer activity vs. related brands
Rhode Skin sits in the minimalist, “clean aesthetic” skincare lane alongside Summer Fridays and Glossier, where creator content drives hype and sell-through. These brands compete for the same routine-based, trend-aware beauty consumer.
Total influencer content
Rhode Skin vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Summer Fridays leads with 3.8k sponsored posts, significantly outpacing Glossier (1.2k posts) and Rhode Skin (85 posts). Across all three brands, the average volume is 1.7k posts, suggesting established influencer marketing investments. Summer Fridays has far more total posts than Rhode Skin and Glossier.
By social platform
Rhode Skin vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Summer Fridays leads on Instagram and TikTok and Glossier leads on YouTube. The gap is most notable on TikTok, with Summer Fridays at 2.6k, Glossier at 740, Rhode Skin at 0 posts. Rhode Skin's activity is particularly concentrated on Instagram. Summer Fridays has far more posts on Instagram and TikTok than Rhode Skin and Glossier.
By geographical market
Rhode Skin vs. related brands influencer activity (by country)
Estimated sponsored posts in Rhode Skin's top markets
Summer Fridays has the highest estimated sponsored-post volume in United States (2.1k posts, 55.4%), United Kingdom (361 posts, 9.5%), France (194 posts, 5.1%), suggesting a Europe focus, while Rhode Skin leads in Italy with 5 posts (6.4%). Looking at United States specifically, the split is Summer Fridays at 2.1k posts (55.4%), Glossier at 688 posts (55.2%), Rhode Skin at 32 posts (38%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Summer Fridays's Influencer Marketing Strategy
- Glossier's Influencer Marketing Strategy
- K18 Hair's Influencer Marketing Strategy
- Peter Thomas Roth's Influencer Marketing Strategy
- The 7 Virtues's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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