Rhode Skin Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 37.6k pieces of influencer content sponsored by Rhode Skin over the last 12 months.

This report breaks down where & how Rhode Skin invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Rhode Skin, see here: Rhode Skin influencers.

Influencer activity throughout the year

Rhode Skin's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Rhode Skin's influencer output appears relatively consistent throughout the year, averaging about 3.1k sponsored posts per month. April recorded the highest volume at 4.8k posts (55% above average), while October was the quietest at 2k posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Rhode Skin's sponsored influencer collaborations break down by social platform:

• TikTok: 21.2k posts (56.4%)
• Instagram: 16.1k posts (42.8%)
• YouTube: 291 posts (0.8%)

TikTok influencer marketing is a clear focus for Rhode Skin.

Here are 3 examples of Rhode Skin's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

lenkalul x Rhode Skin

lenkalul

@lenkalul

11 May, 26

20.3M

933.4k

ad. no makeup VS also ‘no makeup’ in the eyes of men 😝💄 products i used: @pradabeauty lip balm in U000 universal @benefitcosmeticsuk benetint in ‘dark cherry’ @rhode glazing milk @Kiehlsuki ultra facial meltdown recovery cream @nyxcosmetics_uk the brow glue @armanibeauty luminous silk concealer in shade 2 @lancomeofficial teint idole ultra wear foundation stick in 01 @urbandecayuki all nighter setting spray natural finish @yslbeauty make me blush in ‘honeymoon’ @lorealparis extentionist mascara in black @lancomeofficial juicy treat lip oil in shade 12 cherrylicious #makeup #naturalmakeup #makeuproutine #beautytips #reletable asmr

Influencer bio

• Tik Tok: lenkalul (4M+) • UK 🇬🇧 • Business & PR - info@lenkalul.com • Managed by @thebloggeragent

Collaboration metrics

Post views20.3M

Post EMV $701.8k

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connerchanttt x Rhode Skin

connerchanttt

@connerchanttt

26 Jul, 25

8.6M

663.5k

I made a commercial for @rhode skin @Hailey Bieber #asmr #rhodeskin [...]

Influencer bio

Just makin random vids📹 Email: chant.conner@gmail.com

Collaboration metrics

Post views8.6M

Post EMV $205.2k

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SHEMDPodcast x Rhode Skin

SHEMDPodcast

@SHEMDPodcast

03 Mar, 26

719.1k

12k

In this episode of SHE MD, Mary Alice Haney and Dr. Aliabadi sit down with Hailey Bieber to discuss a terrifying health scare at 25. She experienced a TIA (mini-stroke) with classic stroke symptoms, and the chain of testing that led to finding (and closing) a PFO. Hailey also shares how her pregnancy was a surprise. It was complicated by a uterine septum and conversations about miscarriage risk. She explains how her care team monitored her for preterm risk. Hailey discuss induction tools like the Foley balloon, how she handled the epidural, and what it felt like when she couldn’t stop bleeding after delivery. Dr. Aliabadi breaks down postpartum hemorrhage and the Jada device that was used to stop it quickly. They also cover postpartum life, including anxiety, pumping/breastfeeding, PMDD months later, postpartum rehab (including pelvic floor therapy), and Hailey’s approach to balancing motherhood with building her company. #SHEMD #HaileyBieber #DrThaisAliabadi #MaryAliceHaney Don't miss a video! Subscribe NOW: / @shemdpodcast About SHE MD: SHE MD is a weekly podcast hosted by world-renowned OBGYN, Dr. Thais Aliabadi, “Dr. A,” & women's advocate and influencer, Mary Alice Haney. Their candid conversations with celebrity guests & today's leading experts about women's health topics, such as menopause, endometriosis, PCOS, & fertility empower their audience with the knowledge & tools to become their own health advocates. Stay Connected to SHE MD: Instagram: / shemdpodcast TikTok: / shemdpodcast X (Twitter): / shemdpodcast All Things SHE MD: More about Ovii: ============================= Chapters: 0:00 Introduction 1:51 Hailey’s Mini Stroke at 25 (TIA Experience) 5:06 Discovering & Closing the Heart PFO 11:04 Surprise Pregnancy & Uterine Septum Risks 15:12 The Preterm Birth Blood Test Explained 21:36 Pregnancy Journey & Preparing for Birth 24:04 Induction 26:40 18-Hour Induction & Epidural Experience 31:42 Postpartum Hemorrhage Scare 35:26 The JADA Device That Stopped the Bleeding 43:25 Postpartum Recovery & Breastfeeding 45:04 PMDD After Pregnancy & Hormonal Shifts 50:30 How PMDD Is Treated (Supplements & SSRIs) 56:19 Pelvic Floor Therapy & Postpartum Rehab 57:10 Building Rhode While Becoming a Mom 1:00:46 Hailey’s Current Skincare Routine Guest Resources: Website: Instagram: / haileybieber Facebook: / haileybaldwin TikTok: / haileybieber YouTube: / haileyrhodebieber Hailey Bieber on Postpartum Recovery, PMDD, and Hormone Changes After Birth | SHE MD / @shemdpodcast

Influencer bio

SHE MD is a weekly podcast hosted by world-renowned OBGYN, Dr. Thais Aliabadi, “Dr. A,” & women's advocate and influencer, Mary Alice Haney. Their candid conversations with celebrity guests & today's leading experts about women's health topics, such as menopause, endometriosis, PCOS, & fertility empower their audience with the knowledge & tools to become their own health advocates. Dr. A & Mary Alice dive deep into critical health issues, offering women the knowledge and tools to become their best health advocates. We believe that every woman deserves access to the latest medical insights, personalized care strategies, & expert advice to navigate their health journey. From breaking down myths to providing practical tips, Dr. Aliabadi & Mary Alice Haney create a welcoming and informative space for women to take control of their health. The podcast features exclusive interviews with top-tier celebrity guests and leading experts across the medical, wellness, & health industries​.

Collaboration metrics

Post views719.1k

Post EMV $22.8k

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 38.3% of partnerships featuring creators averaging 1K-5K views, Rhode Skin's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.6M avg views/post):

kayla.ryann x Rhode Skin

kayla.ryann

@kayla.ryann

30 Dec, 25

1.2M

35.8k

[...] @Tower 28 Beauty @Colorescience @rhode skin @Kopari Beauty @Kosas @NARS Cosmetics

Influencer bio

HIII WELCOME 💆🏼‍♀️✨🍓🫧🌸 kaylaryan@thesociablesociety.com

Collaboration metrics

Post views1.2M

Post EMV $25.8k

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And here is another example with a smaller creator on TikTok (10.0k avg views/post):

itslaurensnyder x Rhode Skin

itslaurensnyder

@itslaurensnyder

02 Feb, 26

10.5k

279

[...] #productsyouneed #makeup #skincare @rhode skin @Ellis Brooklyn @Nodpod @Kérastase [...]

Influencer bio

atx vlogs, fitness, hauls & routines! im cooler on youtube✨ ALL MY LINKS! ⭣

Collaboration metrics

Post views10.5k

Post EMV $224

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Rhode Skin's repeat partnerships

carrieanne_ x Rhode Skin

carrieanne_

@carrieanne_

24 Apr, 26

865.2k

102.8k

which vibe are you? 🤍🧁 or 🤎🍫 pr - #lippies #brownlips #makeup #vanilla #chocolate

carrieanne_

@carrieanne_

29 Apr, 26

780.2k

96.6k

lippie faves 🫦🩵🍋🫶🌸 @kikomilano @gisou @rhode gifted - #lippies #makeup #kikomilano #gisou #rhode

carrieanne_

@carrieanne_

03 Jun, 26

760.4k

90.5k

[...] 🤎🥥🍦 PR/gifted - #rhode #rhodeskin #rhodebronzer #summermakeup [...]

moodpourtoi x Rhode Skin

moodpourtoi

@moodpourtoi

26 May, 26

16.1k

1.2k

[...] beauty, viral makeup #rhode #rhodeskin #haileybieber #lipgloss #pink

moodpourtoi

@moodpourtoi

01 May, 26

7.7k

[...] Justin Bieber #rhode #rhodeskin #haileybieber #justinbieber [...]

moodpourtoi

@moodpourtoi

22 May, 26

2.9k

[...] beauty, viral makeup #rhode #rhodeskin #haileybieber #lipgloss #pink

222katerina x Rhode Skin

222katerina

@222katerina

06 Jun, 26

82.6k

1.4k

[...] I needed and more tbh 🪽 @rhode skin rhode highlight milk in 1 - [...]

222katerina

@222katerina

22 Jan, 26

50.1k

5.8k

new @rhode skin loading… 🪽🍦✨🤍🧴 been [...]

222katerina

@222katerina

05 Jun, 26

37.3k

658

[...] perfect everyday shade 🧸 @rhode skin rhode peptide lip shape in [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.6%)
• Brazil (5.8%)
• Italy (5.6%)

Here is another example of Rhode Skin collaborating with an influencer in United States.

carlyrivlin x Rhode Skin

carlyrivlin

@carlyrivlin

01 Dec, 25

4.3M

7.4k

[...] cream @Kylie Cosmetics skin tint @rhode skin pocket blush in “toasted teddy” Kylie [...]

Rhode Skin's influencer activity vs. related brands

Rhode Skin overlaps with Summer Fridays and Glossier in minimalist, aesthetic-led skincare/beauty that’s built for social content and “routine” storytelling. All three compete for the same Gen Z/young millennial audience that discovers products via TikTok and creator reviews.

Total influencer content

Rhode Skin leads with 37.6k sponsored posts, significantly outpacing Summer Fridays (15.4k posts) and Glossier (5.1k posts). Across all three brands, the average volume is 19.4k posts, indicating mature, scaled influencer programs. Rhode Skin has more than double the total posts of Summer Fridays and over seven times the total posts of Glossier.

By social platform

Rhode Skin leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Rhode Skin at 21.2k, Summer Fridays at 9.8k, Glossier at 3.7k posts. Glossier's activity is particularly concentrated on TikTok. On Instagram and YouTube, Rhode Skin has nearly three times the posts of Summer Fridays and far more than Glossier.

By geographical market

Rhode Skin has the highest estimated sponsored-post volume in United States (14k posts, 36.8%), United Kingdom (2.9k posts, 7.6%), Brazil (2.2k posts, 5.8%), while Summer Fridays leads in France with 988 posts (6.4%), while Glossier leads in Canada with 195 posts (3.8%). Looking at United States specifically, the split is Rhode Skin at 14k posts (36.8%), Summer Fridays at 8.5k posts (55.3%), Glossier at 2.8k posts (54%). Rhode Skin's strength in United States and United Kingdom may indicate a home-market focus, while Glossier shows broader regional investment.