Rhode Skin Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 32.7k pieces of influencer content sponsored by Rhode Skin over the last 12 months.

This report breaks down where & how Rhode Skin invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Rhode Skin, see here: Rhode Skin influencers.

Influencer activity throughout the year

Rhode Skin's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Rhode Skin's influencer posting pattern appears irregular, with notable fluctuations month to month. April saw the highest output at 4k posts (46% above the 2.7k monthly average), while May was the quietest at 1.1k posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Rhode Skin's sponsored influencer collaborations break down by social platform:

• TikTok: 18.8k posts (57.4%)
• Instagram: 13.8k posts (42.4%)
• YouTube: 75 posts (0.2%)

TikTok influencer marketing is a clear focus for Rhode Skin.

Here are 3 examples of Rhode Skin's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

lenkalul x Rhode Skin

lenkalul

@lenkalul

11 May, 26

10.7M

427.2k

ad. no makeup VS also ‘no makeup’ in the eyes of men 😝💄 products i used: @pradabeauty lip balm in U000 universal @benefitcosmeticsuk benetint in ‘dark cherry’ @rhode glazing milk @Kiehlsuki ultra facial meltdown recovery cream @nyxcosmetics_uk the brow glue @armanibeauty luminous silk concealer in shade 2 @lancomeofficial teint idole ultra wear foundation stick in 01 @urbandecayuki all nighter setting spray natural finish @yslbeauty make me blush in ‘honeymoon’ @lorealparis extentionist mascara in black @lancomeofficial juicy treat lip oil in shade 12 cherrylicious #makeup #naturalmakeup #makeuproutine #beautytips #reletable asmr

Influencer bio

• Tik Tok: lenkalul (3M+) • UK 🇬🇧 • Business & PR - info@lenkalul.com • Managed by @thebloggeragent

Collaboration metrics

Post views10.7M

Post EMV $362.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

connerchanttt x Rhode Skin

connerchanttt

@connerchanttt

26 Jul, 25

8.6M

663.5k

I made a commercial for @rhode skin @Hailey Bieber #asmr #rhodeskin [...]

Influencer bio

Just makin random vids📹 Email: chant.conner@gmail.com

Collaboration metrics

Post views8.6M

Post EMV $205.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

milkydew x Rhode Skin

milkydew

@milkydew

06 Feb, 26

129.3k

3.8k

#cppartner #lipbalm #lipgloss #lipbalmaddict #youngho #rhodeliptreatment @colourpopcosmetics lip balm @rhode lip tint peptide treatment @heveblue_global lip balm @bubbleskincare lip serum @Gisou lip mask

Influencer bio

hello my cookies🍪🥛🍏glass of dewy skin ⋆𐙚₊˚⊹♡ this is not your typical skincare ⋆𐙚₊˚⊹ 💌 contactmilkydew@gmail.com 📹𓈒 * Hi, I am a skincare lover who finds new ways to portray skincare in unique and fun ways! Everyone’s skin is different and what works for me might got not work for you, vice versa! I love sharing new skincare finds in hopes you find the perfect product for your skin. Thanks for watching my channel♡ Subscribe xx My storefront https://www.amazon.com/shop/theglowcopy Products links: https://linktr.ee/Milkydew socials instagram : @milkydew_ tiktok : @milkydew

Collaboration metrics

Post views129.3k

Post EMV $4.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 39.3% of partnerships featuring creators averaging 1K-5K views, Rhode Skin's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.5M avg views/post):

kayla.ryann x Rhode Skin

kayla.ryann

@kayla.ryann

30 Dec, 25

1.2M

35.8k

[...] @Tower 28 Beauty @Colorescience @rhode skin @Kopari Beauty @Kosas @NARS Cosmetics

Influencer bio

HIII WELCOME 💆🏼‍♀️✨🍓🫧🌸 kaylaryan@thesociablesociety.com

Collaboration metrics

Post views1.2M

Post EMV $25.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

sasharaina7 x Rhode Skin

sasharaina7

@sasharaina7

31 Jul, 25

13.5k

665

[...] @ONE SIZE BEAUTY @MERIT Beauty @rhode skin

Influencer bio

NJ/NYC/PHL M2 🩺 💌 sasharaina08@gmail.com IG: sasha.raina 🧿🧿🧿

Collaboration metrics

Post views13.5k

Post EMV $303

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Rhode Skin's repeat partnerships

carrieanne_ x Rhode Skin

carrieanne_

@carrieanne_

06 Mar, 26

364.6k

43.8k

what’s in my beauty bag! 🩶🩰🥛 @rhode @medicube_global_official @emijayinc gifted - #makeupbag #girlythings #rhode #skincare #makeup

carrieanne_

@carrieanne_

15 Aug, 25

321.2k

31.9k

I love both 🎀🤎 @charlottetilbury @diorbeauty* @rhode* @kikomilano* @drunkelephant @hudabeauty* @patricktabeauty* @leddafragrance* Which season do you prefer? 🫶 *pr - #summer #autumn #viralmakeup #patricktabeauty #trending #girlythings #pinkaesthetic #brownaesthetic #thatgirl #trend #fallseason #fallmakeup #pinkmakeup #brownmakeup #pink #brown #softgirlera #diorblush #hudabeauty #rhode #makeup #kikomilano #leddafragrance #drunkelephant #liptint #seasons

carrieanne_

@carrieanne_

28 Sep, 25

202.2k

8.6k

[...] #mini #cleangirl #glamgirl #rhodeskin #cute #girlythings [...]

moodpourtoi x Rhode Skin

moodpourtoi

@moodpourtoi

01 May, 26

7.3k

[...] Justin Bieber #rhode #rhodeskin #haileybieber #justinbieber [...]

moodpourtoi

@moodpourtoi

17 Nov, 25

2.4k

@rhode Royal Mail ☁️🇬🇧 Refreshing the daily essentials. Never too much rhode! Beautiful travel sizes, lip tints/treatment, pocket blush and lip shapes. *PR/gifted ~ thank you so much 🤍 @dt__consulting For more inspo ☁️ @moodpourtoi . . . . #rhode #haileybieber #blush #lipglossaddict #lippy #ａｅｓｔｈｅｔｉｃ #aestetic #minimalmakeup #cleangirl #moisturize #viralmakeup #lippies #cosmeticbag #nomakeuplook #therow

moodpourtoi

@moodpourtoi

07 May, 26

2k

[...] Justin Bieber . . . #rhode #rhodeskin #haileybieber #justinbieber [...]

222katerina x Rhode Skin

222katerina

@222katerina

22 Jan, 26

50.1k

5.8k

new @rhode skin loading… 🪽🍦✨🤍🧴 been [...]

222katerina

@222katerina

08 Nov, 25

23.3k

2.5k

[...] collection incominggg 🖤 @rhode skin introducing hailey’s [...]

222katerina

@222katerina

06 Feb, 26

17.3k

2.2k

[...] and they’re everything @rhode skin the most perfect launch for [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (8.5%)
• Brazil (5.7%)
• Italy (4.8%)

Here is another example of Rhode Skin collaborating with an influencer in United States.

carlyrivlin x Rhode Skin

carlyrivlin

@carlyrivlin

01 Dec, 25

4.3M

7.4k

[...] cream @Kylie Cosmetics skin tint @rhode skin pocket blush in “toasted teddy” Kylie [...]

Rhode Skin's influencer activity vs. related brands

Summer Fridays and Glossier overlap strongly with Rhode Skin on minimalist, glow-forward skincare and a creator-led aesthetic that resonates with the same TikTok/Instagram beauty consumer.

Total influencer content

Rhode Skin leads with 32.7k sponsored posts, significantly outpacing Summer Fridays (13.8k posts) and Glossier (5.4k posts). Across all three brands, the average volume is 17.3k posts, indicating mature, scaled influencer programs. Rhode Skin has more than twice as many total posts as Summer Fridays and about six times as many as Glossier.

By social platform

Rhode Skin leads on Instagram and TikTok, while Glossier leads on YouTube. The gap is most notable on TikTok, with Rhode Skin at 18.8k, Summer Fridays at 8.6k, Glossier at 3.8k posts. On Instagram and TikTok, Rhode Skin has more than twice as many posts as Summer Fridays, while YouTube activity is low and closer across the brands.

By geographical market

Rhode Skin has the highest estimated sponsored-post volume in United States (12k posts, 37.6%), United Kingdom (2.8k posts, 8.5%), Brazil (1.9k posts, 5.7%), while Summer Fridays leads in Canada with 830 posts (6%). Looking at United States specifically, the split is Rhode Skin at 12k posts (37.6%), Summer Fridays at 7.5k posts (53.9%), Glossier at 3k posts (56%). Rhode Skin's strength in United States and United Kingdom may indicate a home-market focus, while Summer Fridays shows broader regional investment.