Rhode Skin Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 30.0k pieces of influencer content sponsored by Rhode Skin over the last 12 months.

This report breaks down where & how Rhode Skin invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Rhode Skin, see here: Rhode Skin influencers.

Influencer activity throughout the year

Rhode Skin's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Rhode Skin's influencer activity appears to have tapered over the year, from 1.8k posts in January down to 1.3k in December. June was the busiest month at 6k posts, 140% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Rhode Skin's sponsored influencer collaborations break down by social platform:

• TikTok: 22.0k posts (73.4%)
• Instagram: 7.5k posts (25.1%)
• YouTube: 455 posts (1.5%)

TikTok influencer marketing is a clear focus for Rhode Skin.

Here are 3 examples of Rhode Skin's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

lenkalul x Rhode Skin

lenkalul

@lenkalul

11 May, 26

48.3M

1.6M

ad. no makeup VS also ‘no makeup’ in the eyes of men 😝💄 products i used: @pradabeauty lip balm in U000 universal @benefitcosmeticsuk benetint in ‘dark cherry’ @rhode glazing milk @Kiehlsuki ultra facial meltdown recovery cream @nyxcosmetics_uk the brow glue @armanibeauty luminous silk concealer in shade 2 @lancomeofficial teint idole ultra wear foundation stick in 01 @urbandecayuki all nighter setting spray natural finish @yslbeauty make me blush in ‘honeymoon’ @lorealparis extentionist mascara in black @lancomeofficial juicy treat lip oil in shade 12 cherrylicious #makeup #naturalmakeup #makeuproutine #beautytips #reletable asmr

Influencer bio

• Tik Tok: lenkalul (4M+) • UK 🇬🇧 • Business & PR - info@lenkalul.com • Managed by @thebloggeragent

Collaboration metrics

Post views48.3M

Post EMV $1.6M

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carlyrivlin x Rhode Skin

carlyrivlin

@carlyrivlin

01 Dec, 25

4.3M

7.4k

[...] cream @Kylie Cosmetics skin tint @rhode skin pocket blush in “toasted teddy” Kylie [...]

Influencer bio

instagram: @carlyrivlin nyc @Five More Minutes Pod carlyrivlin@underscoretalent.com

Collaboration metrics

Post views4.3M

Post EMV $86.4k

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SHEMDPodcast x Rhode Skin

SHEMDPodcast

@SHEMDPodcast

03 Mar, 26

719.1k

12k

In this episode of SHE MD, Mary Alice Haney and Dr. Aliabadi sit down with Hailey Bieber to discuss a terrifying health scare at 25. She experienced a TIA (mini-stroke) with classic stroke symptoms, and the chain of testing that led to finding (and closing) a PFO. Hailey also shares how her pregnancy was a surprise. It was complicated by a uterine septum and conversations about miscarriage risk. She explains how her care team monitored her for preterm risk. Hailey discuss induction tools like the Foley balloon, how she handled the epidural, and what it felt like when she couldn’t stop bleeding after delivery. Dr. Aliabadi breaks down postpartum hemorrhage and the Jada device that was used to stop it quickly. They also cover postpartum life, including anxiety, pumping/breastfeeding, PMDD months later, postpartum rehab (including pelvic floor therapy), and Hailey’s approach to balancing motherhood with building her company. #SHEMD #HaileyBieber #DrThaisAliabadi #MaryAliceHaney Don't miss a video! Subscribe NOW: / @shemdpodcast About SHE MD: SHE MD is a weekly podcast hosted by world-renowned OBGYN, Dr. Thais Aliabadi, “Dr. A,” & women's advocate and influencer, Mary Alice Haney. Their candid conversations with celebrity guests & today's leading experts about women's health topics, such as menopause, endometriosis, PCOS, & fertility empower their audience with the knowledge & tools to become their own health advocates. Stay Connected to SHE MD: Instagram: / shemdpodcast TikTok: / shemdpodcast X (Twitter): / shemdpodcast All Things SHE MD: More about Ovii: ============================= Chapters: 0:00 Introduction 1:51 Hailey’s Mini Stroke at 25 (TIA Experience) 5:06 Discovering & Closing the Heart PFO 11:04 Surprise Pregnancy & Uterine Septum Risks 15:12 The Preterm Birth Blood Test Explained 21:36 Pregnancy Journey & Preparing for Birth 24:04 Induction 26:40 18-Hour Induction & Epidural Experience 31:42 Postpartum Hemorrhage Scare 35:26 The JADA Device That Stopped the Bleeding 43:25 Postpartum Recovery & Breastfeeding 45:04 PMDD After Pregnancy & Hormonal Shifts 50:30 How PMDD Is Treated (Supplements & SSRIs) 56:19 Pelvic Floor Therapy & Postpartum Rehab 57:10 Building Rhode While Becoming a Mom 1:00:46 Hailey’s Current Skincare Routine Guest Resources: Website: Instagram: / haileybieber Facebook: / haileybaldwin TikTok: / haileybieber YouTube: / haileyrhodebieber Hailey Bieber on Postpartum Recovery, PMDD, and Hormone Changes After Birth | SHE MD / @shemdpodcast

Influencer bio

SHE MD is a weekly podcast hosted by world-renowned OBGYN, Dr. Thais Aliabadi, “Dr. A,” & women's advocate and influencer, Mary Alice Haney. Their candid conversations with celebrity guests & today's leading experts about women's health topics, such as menopause, endometriosis, PCOS, & fertility empower their audience with the knowledge & tools to become their own health advocates. Dr. A & Mary Alice dive deep into critical health issues, offering women the knowledge and tools to become their best health advocates. We believe that every woman deserves access to the latest medical insights, personalized care strategies, & expert advice to navigate their health journey. From breaking down myths to providing practical tips, Dr. Aliabadi & Mary Alice Haney create a welcoming and informative space for women to take control of their health. The podcast features exclusive interviews with top-tier celebrity guests and leading experts across the medical, wellness, & health industries​.

Collaboration metrics

Post views719.1k

Post EMV $22.8k

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 36.8% of partnerships featuring creators averaging 1K-5K views, Rhode Skin's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.3M avg views/post):

patriizzle x Rhode Skin

patriizzle

@patriizzle

30 Apr, 26

1.7k

91

[...] getting ready for @Revolve rodeo!!! @rhode skin @ILIA Beauty @Patrick Ta Beauty [...]

Influencer bio

hair gem girl ⭐️ based in LA beauty, home, wellness ✉️ trish@missmanagedla.com

Collaboration metrics

Post views1.7k

Post EMV $39

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And here is another example with a smaller creator on TikTok (8.0k avg views/post):

ceciliadiaaz x Rhode Skin

ceciliadiaaz

@ceciliadiaaz

18 Mar, 26

679

48

lip combo with @rhode skin @makeupforever

Influencer bio

insta: ceciliadieaz ✉️ cecidiaaza@gmail.com

Collaboration metrics

Post views679

Post EMV $16

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Rhode Skin's repeat partnerships

harrietvalerie x Rhode Skin

harrietvalerie

@harrietvalerie

10 Sep, 26

80.3k

2.7k

[...] & freckle on fair skin 🍂🍎 @rhode skin @Alexandra Leclerc gifted [...]

harrietvalerie

@harrietvalerie

10 Sep, 26

31.1k

2.4k

[...] tint on fair skin! Gifted @rhode skin @Alexandra Leclerc tyyy! [...]

harrietvalerie

@harrietvalerie

10 Sep, 26

14.8k

1.2k

[...] & toast lip tints 🍂 Gifted @rhode skin @Alexandra Leclerc #rhode [...]

222katerina x Rhode Skin

222katerina

@222katerina

06 Jun, 26

124.1k

1.9k

[...] I needed and more tbh 🪽 @rhode skin rhode highlight milk in 1 - [...]

222katerina

@222katerina

22 Jan, 26

50.1k

5.8k

new @rhode skin loading… 🪽🍦✨🤍🧴 been [...]

222katerina

@222katerina

05 Jun, 26

42.5k

720

[...] perfect everyday shade 🧸 @rhode skin rhode peptide lip shape in [...]

imgabriellahall x Rhode Skin

imgabriellahall

@imgabriellahall

09 Nov, 25

19.1k

1.3k

[...] these even BETTER 🎀🍞🍇☕️ @rhode skin #rhode #lippeptide

imgabriellahall

@imgabriellahall

04 Feb, 26

15.9k

1.4k

[...] are doing & get it 👀❄️😌 @rhode skin @Hailey Bieber #rhode [...]

imgabriellahall

@imgabriellahall

10 Jul, 26

3.2k

321

[...] #makeup #skincare #sephora @rhode skin @Milani Cosmetics @Olive & [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (8.6%)
• India (5.1%)
• Mexico (3.4%)

Here is another example of Rhode Skin collaborating with an influencer in United States.

bbylaceyxoxo x Rhode Skin

bbylaceyxoxo

@bbylaceyxoxo

04 Jan, 26

2.8M

161k

had the time of my life 😂 @rhode skin @Saie @REFY @Kosas @Makeup By Mario [...]

Rhode Skin's influencer activity vs. related brands

Summer Fridays and Glossier are direct peers to Rhode Skin in minimalist, trend-forward skincare with strong creator gifting and viral product moments. They compete for the same “clean aesthetic” audience and social-first DTC mindshare.

Total influencer content

Rhode Skin leads with 30k sponsored posts, significantly outpacing Summer Fridays (11.9k posts) and Glossier (4.4k posts). Across all three brands, the average volume is 15.4k posts, indicating mature, scaled influencer programs. Rhode Skin has far more total posts than Summer Fridays and Glossier.

By social platform

Rhode Skin leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Rhode Skin at 22k, Summer Fridays at 10.4k, Glossier at 3k posts. Rhode Skin's activity is particularly concentrated on TikTok. On Instagram and TikTok, Rhode Skin has several times more posts than Summer Fridays and Glossier.

By geographical market

Rhode Skin has the highest estimated sponsored-post volume in United States (13k posts, 42.6%), United Kingdom (2.6k posts, 8.6%), India (1.5k posts, 5.1%), while Summer Fridays leads in France with 737 posts (6.2%), while Glossier leads in Canada with 231 posts (5.2%). Looking at United States specifically, the split is Rhode Skin at 13k posts (42.6%), Summer Fridays at 6.5k posts (54.8%), Glossier at 2.5k posts (55.3%). Rhode Skin's strength in United States and United Kingdom may indicate a home-market focus, while Glossier shows broader regional investment.