We analyzed 457 pieces of influencer content sponsored by Dolce Vita over the last 12 months.
This report breaks down where & how Dolce Vita invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Dolce Vita, see here: Dolce Vita influencers.
Dolce Vita's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
Number of sponsored posts
Dolce Vita's influencer output appears relatively consistent throughout the year, averaging about 38 sponsored posts per month. August recorded the highest volume at 53 posts (39% above average), while February was the quietest at 21 posts.
Total views on sponsored video posts
March generated the most views at 6.8M, while May recorded the least at 47.6k. Across all tracked posts in the 12-month window, average views per post were 37.5k. Interestingly, the highest-view month (March) does not align with peak post volume (August), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q1 (Jan-Mar). The top-performing tracked post, by @graziaheartsgiorgio, generated 4.5M views.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Dolce Vita's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Dolce Vita.
Here are 2 examples of Dolce Vita's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
•elevated casual chic •approachable style and outfit ideas •a chicago girl in the PNW •doodle dog mom •💌:graziaheartsgiorgio@gmail.com
Collaboration metrics
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Influencer bio
✨ sharing what I love ✉️ emmavicttoriia@gmail.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Dolce Vita are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Dolce Vita's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (730.7k avg views/post):
Influencer bio
Fashion, Beauty, & Lifestyle Creator Elevated, timeless everyday style 📍Los Angeles/New York 📩 Partnerships: PR@ARTOFSTYLENYC.COM 👇🏽 Shop my looks
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.5k avg views/post):
Influencer bio
Yes, my hair colour is natural @therealdba | contact@laurenwambolt.com💌 tiktok: laurenwambolt (250k+)
Collaboration metrics
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Out of 276 unique influencers in our dataset, 21 of them (8%) posted content for Dolce Vita in 3 or more separate calendar months. The most consistent partner is @elizabitt, who has collaborated across 8 months with 15 total posts.
Here are 3 examples of Dolce Vita's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Dolce Vita had the most influencer activity. 74.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Dolce Vita collaborating with an influencer in United States.
Dolce Vita competes in fashion footwear with Steve Madden and ALDO Shoes, all targeting trend-driven shoppers at accessible price points. They share influencer channels centered on outfit styling, seasonal shoe trends, and occasion dressing.
Total sponsored posts tracked (last 12 months)
Steve Madden leads with 1.7k sponsored posts, significantly outpacing ALDO Shoes (637 posts) and Dolce Vita (457 posts). Across all three brands, the average volume is 933 posts, suggesting moderate but consistent investment. Steve Madden has multiple times more total posts than Dolce Vita and ALDO Shoes.
Sponsored posts by platform
Among these brands, Steve Madden leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Steve Madden at 937, Dolce Vita at 146, ALDO Shoes at 110 posts. ALDO Shoes's activity is particularly concentrated on Instagram. On TikTok, Steve Madden has multiple times more posts than Dolce Vita and ALDO Shoes.
Estimated sponsored posts in Dolce Vita's top markets
Steve Madden has the highest estimated sponsored-post volume in United States (1k posts, 59.4%), United Kingdom (55 posts, 3.2%), while ALDO Shoes has the highest estimated sponsored-post volume in India (145 posts, 22.8%), Indonesia (33 posts, 5.2%), suggesting a Asia focus, while Dolce Vita leads in Canada with 26 posts (5.7%). Looking at United States specifically, the split is Steve Madden at 1k posts (59.4%), Dolce Vita at 340 posts (74.4%), ALDO Shoes at 193 posts (30.3%).
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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