We analyzed 3.4k pieces of influencer content sponsored by Dolce Vita over the last 12 months.
This report breaks down where & how Dolce Vita invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Dolce Vita, see here: Dolce Vita influencers.
Dolce Vita's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Dolce Vita's influencer output appears relatively consistent throughout the year, averaging about 285 sponsored posts per month. September recorded the highest volume at 404 posts (42% above average), while February was the quietest at 126 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Dolce Vita's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Dolce Vita.
Here are 2 examples of Dolce Vita's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
everyday midsize tall fashion ☀️ size 12/14 • 5'10" • maryland shop my looks here 👇🏻
Collaboration metrics
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Influencer bio
NYC consider me your stylist insta: hannahlizzy_ hannah@18talent.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Dolce Vita are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 32% of partnerships featuring creators averaging 10K-50K views, Dolce Vita's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 25.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (119.8k avg views/post):
Influencer bio
Fashion, Beauty, & Lifestyle Creator Elevated, timeless everyday style 📍Los Angeles/New York 📩 Partnerships: PR@ARTOFSTYLENYC.COM 👇🏽 Shop my looks
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.8k avg views/post):
Influencer bio
welcome to my little life in chicago UGC creator co founder @jp.bakery @sintraducir 💌 patriciautreracontacto@gmail.com
Collaboration metrics
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Out of 2k unique influencers in our dataset, 47 of them (2%) posted content for Dolce Vita in 3 or more separate calendar months. The most consistent partner is @shelbyram, who has collaborated across 10 months with 18 total posts.
Here are 3 examples of Dolce Vita's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Dolce Vita had the most influencer activity. 73.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Dolce Vita collaborating with an influencer in United States.
Dolce Vita’s fashion footwear sits alongside Steve Madden and Vince Camuto as similarly positioned, trend-led shoe brands competing for the same contemporary womenswear customer.
Total sponsored posts tracked (last 12 months)
Steve Madden leads with 13.1k sponsored posts, significantly outpacing Dolce Vita (3.4k posts) and Vince Camuto (262 posts). Across all three brands, the average volume is 5.6k posts, indicating mature, scaled influencer programs. Steve Madden has multiple times more total posts than Dolce Vita and Vince Camuto.
Sponsored posts by platform
Among these brands, Steve Madden leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Steve Madden at 6k, Dolce Vita at 899, Vince Camuto at 89 posts. Dolce Vita's activity is particularly concentrated on Instagram. Steve Madden has multiple times more posts than Dolce Vita and Vince Camuto on Instagram, TikTok, and YouTube.
Estimated sponsored posts in Dolce Vita's top markets
Steve Madden has the highest estimated sponsored-post volume in United States (7.2k posts, 54.9%), India (798 posts, 6.1%), United Kingdom (719 posts, 5.5%), while Dolce Vita leads in Canada with 179 posts (5.2%). Looking at United States specifically, the split is Steve Madden at 7.2k posts (54.9%), Dolce Vita at 2.5k posts (73.5%), Vince Camuto at 200 posts (76.2%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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