FarmacyBeauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.0k pieces of influencer content sponsored by FarmacyBeauty over the last 12 months.

This report breaks down where & how FarmacyBeauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with FarmacyBeauty, see here: FarmacyBeauty influencers.

Influencer activity throughout the year

FarmacyBeauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

FarmacyBeauty's influencer output appears relatively consistent throughout the year, averaging about 333 sponsored posts per month. April recorded the highest volume at 488 posts (47% above average), while July was the quietest at 187 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of FarmacyBeauty's sponsored influencer collaborations break down by social platform:

• TikTok: 3.1k posts (76.7%)
• Instagram: 917 posts (22.9%)
• YouTube: 18 posts (0.4%)

TikTok influencer marketing is a clear focus for FarmacyBeauty.

Here are 3 examples of FarmacyBeauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

laurenloveless x FarmacyBeauty

laurenloveless

@laurenloveless

15 Jun, 26

2.2M

21.2k

[...] about a saving grace for my skin @farmacybeauty @sephora #FarmacyPartner

Influencer bio

no longer loveless • charleston @shoplovelesscollective

Collaboration metrics

Post views2.2M

Post EMV $69.1k

More influencer data

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anthonyplasencia x FarmacyBeauty

anthonyplasencia

@anthonyplasencia

02 Feb, 26

4.9M

14.3k

[...] y hidratada 10/10 lo recomiendo 🗣️ #FarmacyBeautyPartner #MakeupRemover [...]

Influencer bio

NJ/NYC 🇩🇴 tu makeup bestie ✉️: anthonyplasenciainfo@gmail.com

Collaboration metrics

Post views4.9M

Post EMV $98.7k

More influencer data

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NadiaVegaYT x FarmacyBeauty

NadiaVegaYT

@NadiaVegaYT

21 Dec, 25

605

7

[...] Eye Serum (pr) 🛍️ shop here | 🐝 @farmacybeauty Green Clean Gentle Creamy Cleanser [...]

Influencer bio

esthetician 10+ yrs 📍 los angeles full length skincare videos every week with skincare + makeup shorts sprinkled throughout! Let’s CONNECT: T W I T T E R: NadiaVegaTweets I N S T A G R A M: NADIAVEGAIG For business inquiries please e-mail nadiavegapr@gmail.com

Collaboration metrics

Post views605

Post EMV $19

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 48% of partnerships featuring creators averaging <1K views, FarmacyBeauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.1M avg views/post):

skndoctor x FarmacyBeauty

skndoctor

@skndoctor

08 Jan, 26

2.2M

4.8k

AD I get it, you damage your skin barrier one time and you’re traumatised by the word ‘exfoliate’ for the next two years… but fear not girls, the Farmacy Bright On AHA Foam Exfoliator is gentle enough to use every. single. day. without the irritation Why you’ll love📝— — no downtime or skin cycling required in your routine, so there’s no confusion about when or where to use it — a super gentle, rich foam that hydrates as it brightens — Mandelic Acid & Fermented Lemon Peel target dull, textured and uneven skin for an instant glow #FarmacyPartner @Farmacy Beauty

Influencer bio

award-winning cosmetic doctor founder + contributing editor info@skndoctor.com shop my posts + book a call with me👇🏾

Collaboration metrics

Post views2.2M

Post EMV $44.2k

More influencer data

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And here is another example with a smaller creator on TikTok (9.4k avg views/post):

krystallee2222 x FarmacyBeauty

krystallee2222

@krystallee2222

29 Jan, 26

6.3k

342

5 slow aging tips to start in your 20s✨ Products: - @Beauty of Joseon Easy Retinol Cream (ad) - @good light cosmetics strawberry moon cleansing balm - @Farmacy Beauty Bright On Daily Foam Exfoliator . . . #easyretinol #kbeauty #koreanskincare #slowaging #skincaretips

Influencer bio

chicago•seoul•paris where healthy beauty starts ✿ computer scientist & beauty creator 💌 hello@euneun.co

Collaboration metrics

Post views6.3k

Post EMV $142

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

FarmacyBeauty's repeat partnerships

alis.appetitee x FarmacyBeauty

alis.appetitee

@alis.appetitee

29 Apr, 26

15.4k

2.3k

3am morning gym girly vlog🎀🧚 happy Wednesday bestiessss💘💘 @Farmacy Beauty @Kiehl's Since 1851 @SALT & STONE @Mad Hippie @Fit Bagel @Gisou @GARNIER @Oner Active @Bloom Nutrition @HYDROJUG have a blessed day bestiesssss #gymgirlies #jesuslovesu #morningvlog #morningroutine #healthandwellness

alis.appetitee

@alis.appetitee

11 Dec, 25

7k

1.4k

4am morning routine for VLOGMAS DAY 11🎀🎄🧸🩰🍯 @SKIMS @Oner Active @HOKA @1UpNutrition @Alani Nutrition @The Coconut Cult @Bloom Nutrition @MERIT Beauty @Tatcha US @Crest @TakeyaUSA @Glow Recipe @Farmacy Beauty @Gisou have an amazing & blessed Thursday besties💘💘💘💘 #jesuschrist #giftedbybloom #morningroutine #morningvlog #Vlogmas

alis.appetitee

@alis.appetitee

09 Mar, 26

3k

661

3am-8am Monday Morning Routine💞🧚💘🎀💜💌 active patch on @The Good Patch for my early morning lift today🍒 @cocokind @Glow Recipe @Tatcha @Farmacy Beauty @The Coconut Cult @Mermaids Garden @Bloom Nutrition @Manna Hydration @Fabletics @Oner Active @LolaVie have a blessed day besties💘💘 #jesuslovesyou #morningroutine #morningvlog #workoutroutine #giftedbybloom

andrea.bastidas04 x FarmacyBeauty

andrea.bastidas04

@andrea.bastidas04

04 May, 26

566

9

@Farmacy Beauty #farmacybeauty #farmacy

andrea.bastidas04

@andrea.bastidas04

05 Feb, 26

346

12

@Farmacy Beauty #tiktokshopcreatorpicks #tiktokshopjumpstartsale

andrea.bastidas04

@andrea.bastidas04

27 Jan, 26

330

15

@Farmacy Beauty

brittbratstyles x FarmacyBeauty

brittbratstyles

@brittbratstyles

09 Dec, 25

33.2k

2.1k

Birthday Makeup Inspo #birthdaymakeup #makeuptutorial #balckgirlmakeup #pinkundereye #makeupinspiration @RAW Essence @Maybelline NY @Too Faced @🇺🇸MADEBYMITCHELL🇺🇸 @loréal paris usa @Anastasia Beverly Hills @urban decay @elfcosmetics @M.A.C Cosmetics Store @Juvia’s Place @ColourPop Cosmetics @Farmacy Beauty @Glow Recipe

brittbratstyles

@brittbratstyles

31 May, 26

14.8k

201

Quick 15 makeup #makeup #glam #nomakeupmakeup #sweatproofmakeup #makeuptutorial

brittbratstyles

@brittbratstyles

10 Jun, 26

2.1k

61

pr unboxing haul ✨️ #unboxingvideo #skincare #motherdaughter #review #CapCut

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6.6%)
• India (5.4%)
• Brazil (4.3%)

Here is another example of FarmacyBeauty collaborating with an influencer in United States.

thingsasoflate x FarmacyBeauty

thingsasoflate

@thingsasoflate

06 Jan, 26

3.9M

22k

DIML battling the winter blues + dull skin with @Farmacy Beauty #FarmacyPartner available now at Sephora.com and Ulta.com

FarmacyBeauty's influencer activity vs. related brands

FarmacyBeauty competes with Glow Recipe and OLEHENRIKSEN in skincare that blends ingredient stories with sensorial routines. These brands target similar beauty consumers influenced by product “hero” claims, textures, and regimen-focused creator content.

Total influencer content

Glow Recipe leads with 23.1k sponsored posts, significantly outpacing OLEHENRIKSEN (16k posts) and FarmacyBeauty (4k posts). Across all three brands, the average volume is 14.4k posts, indicating mature, scaled influencer programs. Glow Recipe has far more total posts than FarmacyBeauty and OLEHENRIKSEN.

By social platform

Among these brands, Glow Recipe leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Glow Recipe at 19.5k, OLEHENRIKSEN at 14.2k, FarmacyBeauty at 3.1k posts. FarmacyBeauty's activity is particularly concentrated on TikTok. On TikTok, Glow Recipe and OLEHENRIKSEN have far more posts than FarmacyBeauty.

By geographical market

Glow Recipe has the highest estimated sponsored-post volume in United States (11k posts, 49.7%), Brazil (2k posts, 8.6%), while OLEHENRIKSEN has the highest estimated sponsored-post volume in United Kingdom (1.8k posts, 11%), France (959 posts, 6%), suggesting a Europe focus, while FarmacyBeauty leads in India with 217 posts (5.4%). Looking at United States specifically, the split is Glow Recipe at 11k posts (49.7%), OLEHENRIKSEN at 8k posts (50.2%), FarmacyBeauty at 2.4k posts (60.7%).