FarmacyBeauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.0k pieces of influencer content sponsored by FarmacyBeauty over the last 12 months.
This report breaks down where & how FarmacyBeauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with FarmacyBeauty, see here: FarmacyBeauty influencers.
Influencer activity throughout the year
FarmacyBeauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
FarmacyBeauty's influencer activity by month
Number of sponsored posts
FarmacyBeauty's influencer output appears relatively consistent throughout the year, averaging about 332 sponsored posts per month. April recorded the highest volume at 486 posts (46% above average), while August was the quietest at 226 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of FarmacyBeauty's sponsored influencer collaborations break down by social platform:
- TikTok: 3.0k posts (76.5%)
- Instagram: 893 posts (22.4%)
- YouTube: 43 posts (1.1%)
FarmacyBeauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for FarmacyBeauty.
Here are 3 examples of FarmacyBeauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
lorenasad x FarmacyBeauty
![Instagram post by @lorenasad for FarmacyBeauty. Caption reads: [...] Cloud Latte inspired by the new....](https://images.od.modash.io/2a8eeadce5e351e706e5331ca64365883195f807)
Influencer bio
all things hair, makeup & modest fashion 🤍 lorenasadbiz@gmail.com Youtube channel + links below!
Collaboration metrics
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anthonyplasencia x FarmacyBeauty
![TikTok post by @anthonyplasencia for FarmacyBeauty. Caption reads: [...] y hidratada 10/10 lo recomiendo 🗣️....](https://images.od.modash.io/d2a81f77a4aea3ee7e3463ef0478a1f325e166e7)
Influencer bio
NJ/NYC 🇩🇴 tu makeup bestie ✉️: anthonyplasenciainfo@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
NadiaVegaYT x FarmacyBeauty
![YouTube post by @NadiaVegaYT for FarmacyBeauty. Caption reads: [...] Eye Serum (pr) 🛍️ shop here | 🐝....](https://images.od.modash.io/6fac6b35023f40faf570ae6e214c48cd6f53c184)
Influencer bio
esthetician 10+ yrs 📍 los angeles full length skincare videos every week with skincare + makeup shorts sprinkled throughout! Let’s CONNECT: T W I T T E R: NadiaVegaTweets I N S T A G R A M: NADIAVEGAIG For business inquiries please e-mail nadiavegapr@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.3%
- Carousels: 2.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers FarmacyBeauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
FarmacyBeauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 45.5% of partnerships featuring creators averaging <1K views, FarmacyBeauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.1M avg views/post):
skndoctor x FarmacyBeauty
Influencer bio
award-winning cosmetic doctor founder + contributing editor info@skndoctor.com shop my posts + book a call with me👇🏾
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.4k avg views/post):
krystallee2222 x FarmacyBeauty
Influencer bio
chicago•seoul•paris where healthy beauty starts ✿ computer scientist & beauty creator 💌 hello@euneun.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
FarmacyBeauty's repeat partnerships
Out of 2.3k unique influencers in our dataset, 97 of them (4%) posted content for FarmacyBeauty in 3 or more separate calendar months. The most consistent partner is @lifeofsamina, who has collaborated across 12 months with 93 total posts.
Here are 3 examples of FarmacyBeauty's repeat influencer partnerships, with links to the sponsored content.
alis.appetitee x FarmacyBeauty
andrea.bastidas04 x FarmacyBeauty
brittbratstyles x FarmacyBeauty
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where FarmacyBeauty had the most influencer activity. 58.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (11.2%)
- India (5.5%)
- Canada (4.8%)
FarmacyBeauty's influencer activity by market
Here is another example of FarmacyBeauty collaborating with an influencer in United States.
thingsasoflate x FarmacyBeauty
FarmacyBeauty's influencer activity vs. related brands
FarmacyBeauty competes in prestige skincare with ingredient-led hero products that perform well in reviews and routines. Glow Recipe and Sunday Riley target similar skincare enthusiasts and are strong benchmarks for influencer education and product storytelling.
Total influencer content
FarmacyBeauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Glow Recipe leads with 23.7k sponsored posts, significantly outpacing FarmacyBeauty (4k posts) and Sunday Riley (1.3k posts). Across all three brands, the average volume is 9.7k posts, indicating mature, scaled influencer programs. Glow Recipe has multiple times more total posts than FarmacyBeauty and Sunday Riley.
By social platform
FarmacyBeauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Glow Recipe leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Glow Recipe at 20.1k, FarmacyBeauty at 3k, Sunday Riley at 776 posts. FarmacyBeauty's activity is particularly concentrated on TikTok. On TikTok, Glow Recipe has multiple times more posts than FarmacyBeauty and Sunday Riley.
By geographical market
FarmacyBeauty vs. related brands influencer activity (by country)
Estimated sponsored posts in FarmacyBeauty's top markets
Glow Recipe has the highest estimated sponsored-post volume in United States (13k posts, 53%), United Kingdom (2k posts, 8.6%), Brazil (1.6k posts, 6.6%), while FarmacyBeauty leads in India with 219 posts (5.5%). Looking at United States specifically, the split is Glow Recipe at 13k posts (53%), FarmacyBeauty at 2.3k posts (58.1%), Sunday Riley at 712 posts (53.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Glow Recipe's Influencer Marketing Strategy
- Sunday Riley's Influencer Marketing Strategy
- REVOLVE's Influencer Marketing Strategy
- Zeagoo's Influencer Marketing Strategy
- NAKED nutrition's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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