We analyzed 3.7k pieces of influencer content sponsored by FarmacyBeauty over the last 12 months.
This report breaks down where & how FarmacyBeauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with FarmacyBeauty, see here: FarmacyBeauty influencers.
FarmacyBeauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
FarmacyBeauty's influencer output appears relatively consistent throughout the year, averaging about 301 sponsored posts per month. January recorded the highest volume at 478 posts (59% above average), while February was the quietest at 163 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of FarmacyBeauty's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for FarmacyBeauty.
Here are 3 examples of FarmacyBeauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Hey 💞 🗣️ 𝘱𝘳𝘰𝘯𝘰𝘶𝘯𝘤𝘦𝘥 𝘯-𝘺𝘢𝘩-𝘯𝘦𝘦 💌 nyane@underscoretalent.com
Collaboration metrics
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Influencer bio
Derm👩⚕️ 📧 zubritskylm@gmail.com ❌No med advice NEW PODCAST: Listen now👇🏻
Collaboration metrics
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Influencer bio
I film videos all about beauty! For business inquiries, contact me at andrea@outloudtalent.com. Other inquires: andrea.matillano@gmail.com You can also find me here: http://tiktok.com/@andreamatillano http://instagram.com/andreamatillano http://facebook.com/andreamatillano http://twitter.com/andreamatillano Facebook: Andréa Matillano Instagram: andreamatillano
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers FarmacyBeauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 36.1% of partnerships featuring creators averaging <1K views, FarmacyBeauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 29.8%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.1M avg views/post):
Influencer bio
award-winning cosmetic doctor founder + contributing editor info@skndoctor.com shop my posts + book a call with me👇🏾
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.3k avg views/post):
Influencer bio
Beauty|Fashion|health|Foodie at times YT channel: Fairyslalaland Pr/collabs 💌gonzalezalyssa821@gmail.com
Collaboration metrics
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Out of 2k unique influencers in our dataset, 107 of them (5%) posted content for FarmacyBeauty in 3 or more separate calendar months. The most consistent partner is @alyciahomol, who has collaborated across 10 months with 23 total posts.
Here are 3 examples of FarmacyBeauty's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where FarmacyBeauty had the most influencer activity. 62.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of FarmacyBeauty collaborating with an influencer in United States.
FarmacyBeauty competes in prestige skincare with strong hero products and sensorial textures, making Glow Recipe a direct peer for viral skincare content. Sunday Riley is another close competitor for results-driven routines and creator education.
Total sponsored posts tracked (last 12 months)
Glow Recipe leads with 23.5k sponsored posts, significantly outpacing FarmacyBeauty (3.7k posts) and Sunday Riley (268 posts). Across all three brands, the average volume is 9.1k posts, indicating mature, scaled influencer programs. Glow Recipe has multiple times more total posts than FarmacyBeauty and Sunday Riley.
Sponsored posts by platform
FarmacyBeauty leads on YouTube, while Glow Recipe has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Glow Recipe at 18.9k, FarmacyBeauty at 2.6k, Sunday Riley at 142 posts. FarmacyBeauty's activity is particularly concentrated on TikTok. On Instagram and TikTok, Glow Recipe has multiple times more posts than FarmacyBeauty and Sunday Riley.
Estimated sponsored posts in FarmacyBeauty's top markets
Glow Recipe has the highest estimated sponsored-post volume in United States (11k posts, 47.7%), United Kingdom (1.6k posts, 6.8%), Brazil (1.5k posts, 6.2%), while FarmacyBeauty leads in Canada with 172 posts (4.7%), while Sunday Riley leads in France with 11 posts (4%). Looking at United States specifically, the split is Glow Recipe at 11k posts (47.7%), FarmacyBeauty at 2.3k posts (62.9%), Sunday Riley at 138 posts (51.5%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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