FarmacyBeauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.5k pieces of influencer content sponsored by FarmacyBeauty over the last 12 months.

This report breaks down where & how FarmacyBeauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with FarmacyBeauty, see here: FarmacyBeauty influencers.

Influencer activity throughout the year

FarmacyBeauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

FarmacyBeauty's influencer output appears relatively consistent throughout the year, averaging about 295 sponsored posts per month. January recorded the highest volume at 463 posts (57% above average), while June was the quietest at 213 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of FarmacyBeauty's sponsored influencer collaborations break down by social platform:

• TikTok: 2.7k posts (76.8%)
• Instagram: 793 posts (22.4%)
• YouTube: 29 posts (0.8%)

TikTok influencer marketing is a clear focus for FarmacyBeauty.

Here are 3 examples of FarmacyBeauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

thelipsticklesbians x FarmacyBeauty

thelipsticklesbians

@thelipsticklesbians

30 May, 25

2.2M

11.7k

[...] already know the love runs deep—but @farmacybeauty Green Clean Cleansing Balm has been [...]

Influencer bio

🌈👯‍♀️🇬🇷Bridging Beauty, Education & Healing 🗽NYC💄TT: 1.2M+🌟@alexisandroulakis 18+yrs MUA & Beauty Product Dev 👩‍🏫@drchristinabasias 18+yrs in Edu&Tech

Collaboration metrics

Post views2.2M

Post EMV $66.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

anthonyplasencia x FarmacyBeauty

anthonyplasencia

@anthonyplasencia

02 Feb, 26

4.9M

14.3k

[...] y hidratada 10/10 lo recomiendo 🗣️ #FarmacyBeautyPartner #MakeupRemover [...]

Influencer bio

NJ/NYC 🇩🇴 welcome to my life 🫶🏻 ✉️: anthonyplasenciainfo@gmail.com

Collaboration metrics

Post views4.9M

Post EMV $98.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

MrKongsMom x FarmacyBeauty

MrKongsMom

@MrKongsMom

20 May, 25

595

You can save 15% off at Zimaya with code MRKONGSMOM15 on their website here: Hey friends, let's dig into another in depth perfume review! Up today is Zimaya Tiramisu Caramel. If you are a fan of gourmands that aren't overly sweet or cloying, you might want to consider this one! What are your thoughts about gourmand perfumes? Please subscribe if you are new! #zimaya #perfumereview #arabicperfumes #arabianperfumes ********************************************************* Discount Codes (These would be considered affiliate discount codes.): Rakuten - Get PAID to shop online! No strings attached: MitoPro Red Light Panel - Use code MrKongsMom to save 5% Save 15% at Homeworx.Shop with code MELANIEP in your cart - Save 15% at Kringle Candle with code MELANIE15 - TriPollar Devices - Use code MRKONGSMOM20 to save 20% If you'd like to save 20% on anything from Farmacy Beauty you can use this link to save 20%: Save on 20% on DRMTLGY Skincare by using this link (or use code J3833 at checkout): Save 25% off your Skinstore order by using code MrKongsMom at checkout: Save 15% at City Beauty with code MRKONGSMOM at check out - ********************************************************** Find me on Instagram: MrKongsMom Please read: In case you are curious, the vast majority of what I feature on my channel is purchased by me. Occasionally, I will agree to partner with certain companies who will provide me with their product for consideration. I will ALWAYS mention in the video if a product is provided to me for review. I also make sure that the company I am working with knows that I only share my honest review of their products. If I love it, I will share that. If I dislike it, I will share that as well. I will also always tell you why I love or hate a product. Also, I utilize Magiclinks to link my products for you. These are affiliate links which means if you use the link to make a purchase, I will receive a small commission from the sale. I also feature affiliate discount codes. Using these will provide me with a small commission. I always appreciate you using my links to shop! Thank you as always for watching and take care!

Influencer bio

Hi there! I'm Melanie and this channel is all about my obsession with beauty products and candles. I hope that you'll take the time to look around and subscribe. PS - If you are curious about my channel name, Mr. Kong is my precious pug. He passed away at the beginning of Summer 2021, but he will always have my heart. And my channel will continue as MrKongsMom. Email: mrkongsmom@gmail.com Find me on Instagram: MrKongsMom

Collaboration metrics

Post views595

Post EMV $18

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 38.4% of partnerships featuring creators averaging <1K views, FarmacyBeauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 28.5%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.1M avg views/post):

skndoctor x FarmacyBeauty

skndoctor

@skndoctor

08 Jan, 26

2.2M

4.8k

AD I get it, you damage your skin barrier one time and you’re traumatised by the word ‘exfoliate’ for the next two years… but fear not girls, the Farmacy Bright On AHA Foam Exfoliator is gentle enough to use every. single. day. without the irritation Why you’ll love📝— — no downtime or skin cycling required in your routine, so there’s no confusion about when or where to use it — a super gentle, rich foam that hydrates as it brightens — Mandelic Acid & Fermented Lemon Peel target dull, textured and uneven skin for an instant glow #FarmacyPartner @Farmacy Beauty

Influencer bio

award-winning cosmetic doctor founder + contributing editor info@skndoctor.com shop my posts + book a call with me👇🏾

Collaboration metrics

Post views2.2M

Post EMV $44.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.3k avg views/post):

emilyndowner x FarmacyBeauty

emilyndowner

@emilyndowner

18 Mar, 26

817

35

Take off my Buffy Summers from Buffy the Vampire Slayer makeup cosplay played by Sarah Michelle Geller! I am super disappointed that the Buffy reboot (Buffy the Vampire Slayer: New Sunnydale) got canceled by Disney!!! #buffythevampireslayer #buffycosplay #btvs #buffynewsunnydale #buffysummerscosplay Products: @The Face Shop US rice water bright wipes and oil @The Original MakeUp Eraser @L’Oréal Paris @loréal paris usa revivalift serum @Farmacy Beauty honey halo @Bag Balm lip@Moisturizer

Influencer bio

a fangirl with a makeup brush and a tv/film degree!🎬✨💕 emilyndowner@gmail.com

Collaboration metrics

Post views817

Post EMV $18

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

FarmacyBeauty's repeat partnerships

skincare_arvika x FarmacyBeauty

skincare_arvika

@skincare_arvika

08 Dec, 25

9.4k

1.3k

[...] for all skin types. @farmacybeauty #giftedbyfarmacy

skincare_arvika

@skincare_arvika

11 Jul, 25

5.8k

575

[...] touch-ups! Thank you @farmacybeauty for keeping my lips soft & [...]

skincare_arvika

@skincare_arvika

09 May, 25

437

Thank you @farmacybeauty for this glowing PR [...]

lashaunbiggz x FarmacyBeauty

lashaunbiggz

@lashaunbiggz

27 Aug, 25

4.5k

12

#darkspots #skincare #skincareroutine @Farmacy Beauty @rosenskincare @TOPICALS

lashaunbiggz

@lashaunbiggz

24 Nov, 25

1.8k

6

#glowup #honeyhalomoisturizer #lipsmoothie #farmacy @Farmacy Beauty

lashaunbiggz

@lashaunbiggz

10 Jul, 25

1.5k

12

#onthisday #glycolicacid #toner #darkspots #darkspot #hyperpigmentation @The Ordinary @KraveBeauty @Farmacy Beauty

cat_____lady x FarmacyBeauty

cat_____lady

@cat_____lady

10 Jul, 25

17.8k

1.8k

#GiftedByFarmacyBeauty . [...]

cat_____lady

@cat_____lady

02 Jun, 25

9.9k

1.8k

#GiftedByFarmacyBeauty . ……………….…𝔽𝕒𝕣𝕞𝕒𝕔𝕪 [...]

cat_____lady

@cat_____lady

04 Dec, 25

6.7k

697

[...] out! . 𝓣𝓱𝓪𝓷𝓴 𝔂𝓸𝓾 @farmacybeauty 💗 🛒 🛒 . #farmacybeauty [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (8.4%)
• India (5.3%)
• Canada (4.9%)

Here is another example of FarmacyBeauty collaborating with an influencer in United States.

thingsasoflate x FarmacyBeauty

thingsasoflate

@thingsasoflate

06 Jan, 26

3.9M

22k

DIML battling the winter blues + dull skin with @Farmacy Beauty #FarmacyPartner available now at Sephora.com and Ulta.com

FarmacyBeauty's influencer activity vs. related brands

FarmacyBeauty is often cross-shopped with Sunday Riley and First Aid Beauty in skincare, targeting similar routines-focused audiences who respond to ingredient education and before/after influencer reviews.

Total influencer content

First Aid Beauty leads with 4.5k sponsored posts, notably outpacing FarmacyBeauty (3.5k posts) and Sunday Riley (1.2k posts). Across all three brands, the average volume is 3.1k posts, indicating mature, scaled influencer programs. First Aid Beauty has the most total posts, with more than three times as many as Sunday Riley.

By social platform

FarmacyBeauty leads on Instagram, while First Aid Beauty has the most activity on TikTok and Sunday Riley has the most activity on YouTube. The gap is most notable on TikTok, with First Aid Beauty at 3.8k, FarmacyBeauty at 2.7k, Sunday Riley at 722 posts. FarmacyBeauty's activity is particularly concentrated on TikTok. On TikTok, First Aid Beauty has the most posts, with more than five times as many as Sunday Riley.

By geographical market

First Aid Beauty has the highest estimated sponsored-post volume in United States (2.4k posts, 53.5%), United Kingdom (344 posts, 7.7%), France (268 posts, 6%), suggesting a Europe focus, while FarmacyBeauty leads in India with 188 posts (5.3%). Looking at United States specifically, the split is First Aid Beauty at 2.4k posts (53.5%), FarmacyBeauty at 2.1k posts (59.3%), Sunday Riley at 653 posts (52.4%).