FarmacyBeauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.3k pieces of influencer content sponsored by FarmacyBeauty over the last 12 months.

This report breaks down where & how FarmacyBeauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with FarmacyBeauty, see here: FarmacyBeauty influencers.

Influencer activity throughout the year

FarmacyBeauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

FarmacyBeauty's influencer output appears relatively consistent throughout the year, averaging about 350 sponsored posts per month. April recorded the highest volume at 489 posts (40% above average), while July was the quietest at 228 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of FarmacyBeauty's sponsored influencer collaborations break down by social platform:

• TikTok: 3.3k posts (77.7%)
• Instagram: 937 posts (21.9%)
• YouTube: 19 posts (0.4%)

TikTok influencer marketing is a clear focus for FarmacyBeauty.

Here are 3 examples of FarmacyBeauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

laurenloveless x FarmacyBeauty

laurenloveless

@laurenloveless

15 Jun, 26

2.7M

24.2k

[...] about a saving grace for my skin @farmacybeauty @sephora #FarmacyPartner

Influencer bio

no longer loveless ATX :) @shoplovelesscollective

Collaboration metrics

Post views2.7M

Post EMV $83.9k

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tayla_stevenson x FarmacyBeauty

tayla_stevenson

@tayla_stevenson

09 Jun, 26

7.5M

99k

straight to bed in no time thanks to @Farmacy Beauty green clean cleansing balm 💚… my saviour for easily removing makeup! shop now at sephora! #farmacypartner AD #CapCut

Influencer bio

hi i’m tay | aussie in LA 🐨 | actress

Collaboration metrics

Post views7.5M

Post EMV $155.9k

More influencer data

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healthyelizabeth x FarmacyBeauty

healthyelizabeth

@healthyelizabeth

07 Sep, 26

23.2k

Thanks to SURI for partnering with me! Shop here and use my code to get 15% off SURI — you'll see why I love it so much. Recipes are below! My favorite face cleansers to double cleanse: This to remove makeup: This to cleanse: Cast Iron - White instant pot - Corelle dinnerware set - 🌱Affiliate Links 🍲 Pasture-Raised Chicken: 🍽️ Grass Roots Co Op - Use Code: HEALTHYELIZABETH for 15% off your order. Grass-fed Regenerative Beef: White Oak Pastures (I pre-ordered my Thanksgiving turkey from here recently) - Use code: ELIZABETH20 for $20 off your order of $150 or more. Farmhouse Candles - Use code: ELIZABETHK20 for 20% off EarthEasy Garden Beds - Shop My (clothes, kitchen, home links) - My Amazon Storefront - Recipes 🍂🍽️ The butternut squash quiche is a variation of this recipe: All-butter pie crust recipe: My favorite sourdough loaf: Breakfast Sausage Muffins - Ingredients: 1 lb breakfast sausage 2 1/4 cups all-purpose flour 2 1/2 tsp baking powder 1 12/ tsp salt 1/2 cup cold salted butter, diced 1 cup whole milk 1/3 cup maple syrup (plus more for brushing on top after baking) 4 oz white cheddar cheese, shredded Directions: 1. Brown the sausage in a skillet. Let cool. 2. Preheat the oven to 425 F. and line a muffin pan with 12 liners. 3. Mix together the dry ingredients in a bowl, then cut in the butter with a pastry blender. 4. Use a fork or dough hook to stir in the milk, maple syrup, and shredded cheddar cheese until just combined. 5. Scoop the batter into the muffin tin and bake for 15-18 minutes or until golden brown and cooked through. Brush the tops with maple syrup and let cool slightly before serving. Butternut Squash Chicken Chili: Ingredients - 2 tbsp oil 1/2 butternut squash, peeled and cut into cubes and roasted at 400 F until just tender and golden. 1 onion, finely diced 3-4 garlic cloves, minced 2 carrots, peeled and diced 2 celery stalks, diced 1 lb ground chicken or turkey 2 cups (more or less) chicken broth 14 oz can fire roasted diced tomatoes 14 oz can white beans 1/2 cup cream spice blend: 1 tbsp oregano, 1 tbsp smoked paprika, 1 tbsp cumin, 1/4 - 1/2 tsp chipotle chili powder, salt and pepper to taste. Directions: 1. Cut the butternut squash into cubes and drizzle with 1 tbsp oil. Roast at 400 F for roughly 20 minutes or until golden and tender, but not falling apart. 2. Heat 1-2 tbsp oil in a large pot over medium heat. Cook the ground chicken then remove it from the pot. 3. Next, sauté the onion, carrots, and celery for 5 minutes until softened, then stir in the garlic and cook for another minute. Now stir in the spices. 4. Add the chicken broth, tomatoes, and beans. Cover and simmer over medium-low heat for 20-30 minutes, add the roasted butternut squash the last 10 minutes of cooking. 5. After cooking, stir in the heavy cream and serve with shredded cheese, blue corn chips, and sour cream or greek yogurt. 🌱Follow along here 🍲 Food blog: Youtube: Instagram: Work with me: healthyelizabeth@wearebv.com #mealprepideas #fallcooking #mealplanning

Influencer bio

Welcome friend, I’m Elizabeth a Holistic Nutritionist, homemaker & mom of 4 with a love for healthy living🌱🍲 🌾 I find joy in sharing the beauty of wholesome rustic meals, a cozy home + simple wellbeing. 🌿Subscribe for a grounded way of living — Rooted in health, home, slow living, and faith. I share new videos every week! https://www.youtube.com/channel/UCsZDGcWoUkBsJn5onr6WNBg Follow along on IG: https://www.instagram.com/healthyelizabeth/ Recipes at: https://healthyelizabeth.com Business inquiries email: healthyelizabeth@wearebv.com

Collaboration metrics

Post views23.2k

Post EMV $697

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 56.9% of partnerships featuring creators averaging <1K views, FarmacyBeauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.1M avg views/post):

kylievolkers x FarmacyBeauty

kylievolkers

@kylievolkers

06 Jul, 26

2.2M

155.6k

[...] are the cure for everything🌴🌴🌴#farmacybeautypartner @Farmacy Beauty

Influencer bio

🇬🇺🇺🇸 Alina.Benun@thedigitalbrandarchitects.com

Collaboration metrics

Post views2.2M

Post EMV $51.8k

More influencer data

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And here is another example with a smaller creator on TikTok (9.4k avg views/post):

krystallee2222 x FarmacyBeauty

krystallee2222

@krystallee2222

29 Jan, 26

6.3k

342

5 slow aging tips to start in your 20s✨ Products: - @Beauty of Joseon Easy Retinol Cream (ad) - @good light cosmetics strawberry moon cleansing balm - @Farmacy Beauty Bright On Daily Foam Exfoliator . . . #easyretinol #kbeauty #koreanskincare #slowaging #skincaretips

Influencer bio

paris • chicago where healthy beauty starts ✿ computer scientist & beauty creator 💌 hello@euneun.co

Collaboration metrics

Post views6.3k

Post EMV $142

More influencer data

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FarmacyBeauty's repeat partnerships

alisjoyfullife x FarmacyBeauty

alis.appetitee

@alis.appetitee

29 Apr, 26

15.4k

2.3k

3am morning gym girly vlog🎀🧚 happy Wednesday bestiessss💘💘 @Farmacy Beauty @Kiehl's Since 1851 @SALT & STONE @Mad Hippie @Fit Bagel @Gisou @GARNIER @Oner Active @Bloom Nutrition @HYDROJUG have a blessed day bestiesssss #gymgirlies #jesuslovesu #morningvlog #morningroutine #healthandwellness

alis.appetitee

@alis.appetitee

11 Dec, 25

7k

1.4k

4am morning routine for VLOGMAS DAY 11🎀🎄🧸🩰🍯 @SKIMS @Oner Active @HOKA @1UpNutrition @Alani Nutrition @The Coconut Cult @Bloom Nutrition @MERIT Beauty @Tatcha US @Crest @TakeyaUSA @Glow Recipe @Farmacy Beauty @Gisou have an amazing & blessed Thursday besties💘💘💘💘 #jesuschrist #giftedbybloom #morningroutine #morningvlog #Vlogmas

alis.appetitee

@alis.appetitee

09 Mar, 26

3k

661

3am-8am Monday Morning Routine💞🧚💘🎀💜💌 active patch on @The Good Patch for my early morning lift today🍒 @cocokind @Glow Recipe @Tatcha @Farmacy Beauty @The Coconut Cult @Mermaids Garden @Bloom Nutrition @Manna Hydration @Fabletics @Oner Active @LolaVie have a blessed day besties💘💘 #jesuslovesyou #morningroutine #morningvlog #workoutroutine #giftedbybloom

andrea.bastidas04 x FarmacyBeauty

andrea.bastidas04

@andrea.bastidas04

04 May, 26

566

9

@Farmacy Beauty #farmacybeauty #farmacy

andrea.bastidas04

@andrea.bastidas04

05 Feb, 26

346

12

@Farmacy Beauty #tiktokshopcreatorpicks #tiktokshopjumpstartsale

andrea.bastidas04

@andrea.bastidas04

27 Jan, 26

330

15

@Farmacy Beauty

brittbratstyles x FarmacyBeauty

brittbratstyles

@brittbratstyles

09 Dec, 25

33.2k

2.1k

Birthday Makeup Inspo #birthdaymakeup #makeuptutorial #balckgirlmakeup #pinkundereye #makeupinspiration @RAW Essence @Maybelline NY @Too Faced @🇺🇸MADEBYMITCHELL🇺🇸 @loréal paris usa @Anastasia Beverly Hills @urban decay @elfcosmetics @M.A.C Cosmetics Store @Juvia’s Place @ColourPop Cosmetics @Farmacy Beauty @Glow Recipe

brittbratstyles

@brittbratstyles

31 May, 26

14.8k

201

Quick 15 makeup #makeup #glam #nomakeupmakeup #sweatproofmakeup #makeuptutorial

brittbratstyles

@brittbratstyles

10 Jun, 26

2.1k

61

pr unboxing haul ✨️ #unboxingvideo #skincare #motherdaughter #review #CapCut

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6.1%)
• India (5.2%)
• Indonesia (3.6%)

Here is another example of FarmacyBeauty collaborating with an influencer in United States.

anthonyplasencia x FarmacyBeauty

anthonyplasencia

@anthonyplasencia

02 Feb, 26

4.9M

14.3k

[...] y hidratada 10/10 lo recomiendo 🗣️ #FarmacyBeautyPartner #MakeupRemover [...]

FarmacyBeauty's influencer activity vs. related brands

FarmacyBeauty competes with First Aid Beauty and OLEHENRIKSEN in skincare where ingredient stories and visible results drive creator recommendations. All three target similar beauty shoppers seeking effective, routine-friendly products.

Total influencer content

OLEHENRIKSEN leads with 14.4k sponsored posts, significantly outpacing First Aid Beauty (6.3k posts) and FarmacyBeauty (4.3k posts). Across all three brands, the average volume is 8.3k posts, indicating mature, scaled influencer programs. OLEHENRIKSEN has more than twice as many total posts as FarmacyBeauty and First Aid Beauty.

By social platform

Among these brands, OLEHENRIKSEN leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with OLEHENRIKSEN at 12.6k, First Aid Beauty at 5.3k, FarmacyBeauty at 3.3k posts. FarmacyBeauty's activity is particularly concentrated on TikTok. On TikTok, OLEHENRIKSEN has more than twice as many posts as FarmacyBeauty and First Aid Beauty.

By geographical market

OLEHENRIKSEN has the highest estimated sponsored-post volume in United States (7.1k posts, 49.1%), United Kingdom (2k posts, 13.7%), Canada (678 posts, 4.7%), suggesting a North America focus, while FarmacyBeauty leads in India with 223 posts (5.2%). Looking at United States specifically, the split is OLEHENRIKSEN at 7.1k posts (49.1%), First Aid Beauty at 3.3k posts (53.5%), FarmacyBeauty at 2.6k posts (60.4%).