IGK Hair Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 7.5k pieces of influencer content sponsored by IGK Hair over the last 12 months.

This report breaks down where & how IGK Hair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with IGK Hair, see here: IGK Hair influencers.

Influencer activity throughout the year

IGK Hair's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

IGK Hair's sponsored post volume appears to trend upward over the 12-month period, rising from 736 posts in January to 783 in December. The peak month, August, reached 1.3k posts, 105% higher than the monthly average of 628.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of IGK Hair's sponsored influencer collaborations break down by social platform:

• TikTok: 7.5k posts (100%)
• YouTube: 1 posts (0%)

TikTok influencer marketing is a clear focus for IGK Hair.

Here are 1 examples of IGK Hair's recent sponsored collaborations (one each for TikTok).

daniella_britt x IGK Hair

daniella_britt

@daniella_britt

27 Aug, 25

8.4M

29k

[...] This temporary root touch-up spray by @IGK Hair instantly covers grays, regrowth, and [...]

Influencer bio

Hair, Makeup, Beauty💄 📍New York 💌Daniella@ellatheaffiliate.com

Collaboration metrics

Post views8.4M

Post EMV $169.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 64.8% of partnerships featuring creators averaging <1K views, IGK Hair's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (951.5k avg views/post):

megan.cothern x IGK Hair

megan.cothern

@megan.cothern

27 Oct, 25

1.9M

6.5k

[...] lacks shine- trust me, you need this!! #igkhair #dryhair #damagedhair #hairtok [...]

Influencer bio

Mom Humor + Affordable Fashion + Fitness Mooremegan09@gmail.com 💌

Collaboration metrics

Post views1.9M

Post EMV $38.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.8k avg views/post):

glambervcruz x IGK Hair

glambervcruz

@glambervcruz

01 Dec, 25

24.9k

197

[...] saver for when you have flyaways 🙌🏼 @IGK Hair Friz and flyaway taming wand #hairtok [...]

Influencer bio

TikTok Shop Beauty ✨ NYC glambervcruz@gmail.com 💌

Collaboration metrics

Post views24.9k

Post EMV $508

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

IGK Hair's repeat partnerships

hairbykariella x IGK Hair

hairbykariella

@hairbykariella

02 Feb, 26

28.6k

83

@IGK Hair 4-in-1 Prep Spray is a [...]

hairbykariella

@hairbykariella

14 Aug, 25

6.4k

18

@IGK Hair Good Behavior Protein [...]

hairbykariella

@hairbykariella

07 Dec, 25

4.5k

14

@IGK Hair Good Behavior Ultra Smooth [...]

lorenrosko x IGK Hair

lorenrosko

@lorenrosko

15 Jul, 25

7.4M

50k

[...] give me 14 of em 🤌🏼 @IGK Hair #slickbackbun #buntutorial [...]

lorenrosko

@lorenrosko

12 Nov, 25

3.7M

28.1k

Life changing 😌 @IGK Hair #flyaways #slickbackbun [...]

lorenrosko

@lorenrosko

12 Aug, 25

820.5k

5.9k

[...] a winner! Ding ding ding!!! @IGK Hair #smoothing #igk #colorwow

trendin.with.em x IGK Hair

trendin.with.em

@trendin.with.em

13 Aug, 25

6.1k

24

Obsessed with @IGK Hair #slickstick this is the best [...]

trendin.with.em

@trendin.with.em

17 Dec, 25

5.7k

14

[...] to @michelle_mom0406_wife06 @IGK Hair

trendin.with.em

@trendin.with.em

23 Jan, 26

2.8k

10

@IGK Hair #extensions #leaveinhairmask [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Mexico (25.8%)
• Spain (11.1%)
• Colombia (9.5%)

Here is another example of IGK Hair collaborating with an influencer in United States.

lorenrosko x IGK Hair

lorenrosko

@lorenrosko

15 Jul, 25

7.4M

50k

Spectacular, give me 14 of em 🤌🏼 @IGK Hair #slickbackbun #buntutorial #flyaway [...]

IGK Hair's influencer activity vs. related brands

IGK Hair competes in premium, trend-led haircare and styling, similar to OUAI and Living Proof. These brands share salon-adjacent credibility and rely on creator tutorials, routine content, and before/after transformations.

Total influencer content

IGK Hair leads with 7.5k sponsored posts, notably outpacing Living Proof (6.1k posts) and OUAI (5.8k posts). Across all three brands, the average volume is 6.5k posts, indicating mature, scaled influencer programs.

By social platform

IGK Hair leads on TikTok, while Living Proof has the most activity on Instagram and OUAI has the most activity on YouTube. The gap is most notable on TikTok, with IGK Hair at 7.5k, OUAI at 4.3k, Living Proof at 3.6k posts. IGK Hair's activity is particularly concentrated on TikTok. IGK Hair has far more TikTok posts than OUAI and Living Proof, while OUAI and Living Proof have far more Instagram posts than IGK Hair.

By geographical market

Living Proof has the highest estimated sponsored-post volume in United States (3.7k posts, 60.4%), United Kingdom (681 posts, 11.2%), Canada (207 posts, 3.4%), suggesting a North America focus, while IGK Hair has the highest estimated sponsored-post volume in Mexico (1.9k posts, 25.8%), Spain (837 posts, 11.1%), while OUAI leads in Indonesia with 285 posts (4.9%). Looking at United States specifically, the split is Living Proof at 3.7k posts (60.4%), OUAI at 3.2k posts (55.2%), IGK Hair at 2.9k posts (39.1%).