IGK Hair Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.8k pieces of influencer content sponsored by IGK Hair over the last 12 months.
This report breaks down where & how IGK Hair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with IGK Hair, see here: IGK Hair influencers.
Influencer activity throughout the year
IGK Hair's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
IGK Hair's influencer activity by month
Number of sponsored posts
IGK Hair's sponsored post volume appears to trend upward over the 12-month period, rising from 734 posts in January to 779 in December. The peak month, August, reached 1.3k posts, 97% higher than the monthly average of 652.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of IGK Hair's sponsored influencer collaborations break down by social platform:
- TikTok: 7.8k posts (99.9%)
- YouTube: 4 posts (0.1%)
IGK Hair's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for IGK Hair.
Here are 2 examples of IGK Hair's recent sponsored collaborations (one each for TikTok, YouTube).
daniella_britt x IGK Hair
![TikTok post by @daniella_britt for IGK Hair. Caption reads: [...] This temporary root touch-up spray by @IGK....](https://images.od.modash.io/dc849550d09c224b3c62dab067959e9af15f2301)
Influencer bio
Hair, Makeup, Beauty💄 📍New York 💌Daniella@ellatheaffiliate.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TheSorryGirls x IGK Hair
Influencer bio
Kelsey, Becky and Rochelle dabbling in design ✨📐🪑 📧 Brand Partnerships : partnerships@thesorrygirls.com 📧 Other Inquiries: hello@thesorrygirls.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 90.8%
- Carousels: 9.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers IGK Hair are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
IGK Hair's influencers average views (TikTok)
Based on each influencer's average views per post
With 64% of partnerships featuring creators averaging <1K views, IGK Hair's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (851.0k avg views/post):
neumeier_home x IGK Hair
Influencer bio
Love to decorate and diy projects! Ambstiles@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
kierstenallan x IGK Hair
![TikTok post by @kierstenallan for IGK Hair. Caption reads: [...] fav #dryshampoo #dryshampoohack #igk....](https://images.od.modash.io/f2541f9fa07887056a175d68e33b39ff9b8addf0)
Influencer bio
Let's break bread 💌 paige@cmgworldwide.com Nashville, Tennessee ❤️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
IGK Hair's repeat partnerships
Out of 3.3k unique influencers in our dataset, 408 of them (12%) posted content for IGK Hair in 3 or more separate calendar months. The most consistent partner is @hairbykariella, who has collaborated across 11 months with 168 total posts.
Here are 3 examples of IGK Hair's repeat influencer partnerships, with links to the sponsored content.
hairbykariella x IGK Hair
![TikTok post by @hairbykariella for IGK Hair. Caption reads: @IGK Hair 4-in-1 Prep Spray is a [...].](https://images.od.modash.io/46aa16738ed5ee10960df823646c491dcb3a52df)
![TikTok post by @hairbykariella for IGK Hair. Caption reads: @IGK Hair Good Behavior Protein [...].](https://images.od.modash.io/1ca7fbffbf4518998f4fe18b2dcadd76f7c4f5cf)
![TikTok post by @hairbykariella for IGK Hair. Caption reads: @IGK Hair Good Behavior Ultra Smooth [...].](https://images.od.modash.io/b1b464915c09ec32f94c1137106e68730ec97e02)
lorenrosko x IGK Hair
![TikTok post by @lorenrosko for IGK Hair. Caption reads: [...] give me 14 of em 🤌🏼 @IGK Hair....](https://images.od.modash.io/39361074e7f235ce4c9ba117f82d88077a976bb8)
![TikTok post by @lorenrosko for IGK Hair. Caption reads: [...] frizz for FOUR DAYS. ☀️👏🏼 @IGK Hair....](https://images.od.modash.io/33869f1e1bbd0cb1feb9f1c04dd57f445ad0003e)
kariellabeauty x IGK Hair
![TikTok post by @kariellabeauty for IGK Hair. Caption reads: @IGK Hair 4-in-1 prep spray with 450 [...].](https://images.od.modash.io/4ca3951440d16d4725b01529ce2e0385c98b1d68)
![TikTok post by @kariellabeauty for IGK Hair. Caption reads: @IGK Hair Smoothing frizz fighters- [...].](https://images.od.modash.io/cb608bf70d8b884fa810d9a8cc2a575cd4f25b62)
![TikTok post by @kariellabeauty for IGK Hair. Caption reads: @IGK Hair Good Behavior 4-in-1 Prep [...].](https://images.od.modash.io/58e37d0c8694adb16fc56308c3609168b7b05fd5)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where IGK Hair had the most influencer activity. 83.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (6.1%)
- Philippines (4.8%)
- United Kingdom (3.1%)
IGK Hair's influencer activity by market
Here is another example of IGK Hair collaborating with an influencer in United States.
lorenrosko x IGK Hair
IGK Hair's influencer activity vs. related brands
IGK Hair competes with Living Proof and BondiBoost in salon-positioned haircare that performs well in tutorial and transformation content. They target similar consumers seeking styling, repair, and routine-based product recommendations from creators.
Total influencer content
IGK Hair vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
IGK Hair leads with 7.8k sponsored posts, notably outpacing Living Proof (6.2k posts) and BondiBoost (6.1k posts). Across all three brands, the average volume is 6.7k posts, indicating mature, scaled influencer programs.
By social platform
IGK Hair vs. related brands influencer activity (by social platform)
Sponsored posts by platform
IGK Hair leads on TikTok, while Living Proof has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with IGK Hair at 7.8k, BondiBoost at 5.5k, Living Proof at 3.6k posts. IGK Hair's activity is particularly concentrated on TikTok. IGK Hair’s posts are concentrated on TikTok, with little to no activity on Instagram or YouTube compared to Living Proof and BondiBoost.
By geographical market
IGK Hair vs. related brands influencer activity (by country)
Estimated sponsored posts in IGK Hair's top markets
IGK Hair has the highest estimated sponsored-post volume in United States (6.5k posts, 83.6%), Canada (478 posts, 6.1%), Philippines (376 posts, 4.8%), suggesting a North America focus, while Living Proof has the highest estimated sponsored-post volume in United Kingdom (783 posts, 12.7%), India (228 posts, 3.7%), while BondiBoost leads in Australia with 727 posts (11.9%). Looking at United States specifically, the split is IGK Hair at 6.5k posts (83.6%), Living Proof at 3.9k posts (62.8%), BondiBoost at 3.5k posts (57.8%). IGK Hair's strength in United States may indicate a home-market focus, while BondiBoost shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Living Proof's Influencer Marketing Strategy
- BondiBoost's Influencer Marketing Strategy
- Petalandpup's Influencer Marketing Strategy
- Comfrt's Influencer Marketing Strategy
- e.l.f. Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.