We analyzed 8.4k pieces of influencer content sponsored by IGK Hair over the last 12 months.
This report breaks down where & how IGK Hair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with IGK Hair, see here: IGK Hair influencers.
IGK Hair's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
IGK Hair's sponsored post volume appears to trend upward over the 12-month period, rising from 720 posts in January to 782 in December. The peak month, August, reached 1.3k posts, 87% higher than the monthly average of 692.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of IGK Hair's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for IGK Hair.
Here are 2 examples of IGK Hair's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
Hair, Makeup, Beauty💄 📍New York 💌Daniella@ellatheaffiliate.com
Collaboration metrics
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Influencer bio
Kelsey, Becky and Rochelle dabbling in design ✨📐🪑 📧 Brand Partnerships : partnerships@thesorrygirls.com 📧 Other Inquiries: hello@thesorrygirls.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers IGK Hair are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 64.1% of partnerships featuring creators averaging <1K views, IGK Hair's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (851.0k avg views/post):
Influencer bio
Love to decorate and diy projects! Ambstiles@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
TikTok shop of @Philip_Stylist | Haircut If you don't know then don't buy it
Collaboration metrics
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Out of 3.5k unique influencers in our dataset, 443 of them (13%) posted content for IGK Hair in 3 or more separate calendar months. The most consistent partner is @lorenrosko, who has collaborated across 12 months with 24 total posts.
Here are 3 examples of IGK Hair's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where IGK Hair had the most influencer activity. 83.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of IGK Hair collaborating with an influencer in United States.
IGK Hair competes in salon-inspired haircare and styling with Living Proof and OUAI, brands with overlapping retail channels and similar influencer content formats around routines and transformations.
Total sponsored posts tracked (last 12 months)
IGK Hair leads with 8.4k sponsored posts, notably outpacing Living Proof (6.5k posts) and OUAI (5.9k posts). Across all three brands, the average volume is 6.9k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
IGK Hair leads on TikTok, while Living Proof has the most activity on Instagram and OUAI has the most activity on YouTube. The gap is most notable on TikTok, with IGK Hair at 8.4k, OUAI at 4k, Living Proof at 3.7k posts. IGK Hair's activity is particularly concentrated on TikTok. IGK Hair shows no Instagram posts in this dataset, while Living Proof and OUAI each have over 1,800 Instagram posts.
Estimated sponsored posts in IGK Hair's top markets
IGK Hair has the highest estimated sponsored-post volume in United States (7k posts, 83.1%), Canada (519 posts, 6.2%), suggesting a North America focus, while Living Proof leads in United Kingdom with 787 posts (12.2%), while OUAI leads in India with 290 posts (4.9%). Looking at United States specifically, the split is IGK Hair at 7k posts (83.1%), Living Proof at 4k posts (61.7%), OUAI at 3.2k posts (54.4%). IGK Hair's strength in United States may indicate a home-market focus, while OUAI shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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