IGK Hair Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.2k pieces of influencer content sponsored by IGK Hair over the last 12 months.
This report breaks down where & how IGK Hair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with IGK Hair, see here: IGK Hair influencers.
Influencer activity throughout the year
IGK Hair's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
IGK Hair's influencer activity by month
Number of sponsored posts
IGK Hair's sponsored post volume appears to trend upward over the 12-month period, rising from 162 posts in January to 191 in December. The peak month, August, reached 384 posts, 105% higher than the monthly average of 187.
IGK Hair's influencer activity by month (views)
Total views on sponsored video posts
August generated the most views at 13.1M, while January recorded the least at 343.9k. Across all tracked posts in the 12-month window, average views per post were 16.1k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. Views appear strongest in late spring and early summer, with top-performing months concentrated from June to August. The top-performing tracked post, by @daniella_britt, generated 5.7M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of IGK Hair's sponsored influencer collaborations break down by social platform:
- TikTok: 2.1k posts (95.9%)
- Instagram: 91 posts (4.1%)
IGK Hair's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for IGK Hair.
Here are 2 examples of IGK Hair's recent sponsored collaborations (one each for Instagram, TikTok).
_mo__styles_ x IGK Hair
![Instagram post by @_mo__styles_ for IGK Hair. Caption reads: [...] is my fav way to get glass hair....](https://images.od.modash.io/4dce81eb9e9b5f82ff51cfac3a9a038be997cd64)
Influencer bio
✨All Things Hair ✨ 💌 mostyles@dulcedo.com 💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
daniella_britt x IGK Hair
![TikTok post by @daniella_britt for IGK Hair. Caption reads: [...] This temporary root touch-up spray by @IGK....](https://images.od.modash.io/dc849550d09c224b3c62dab067959e9af15f2301)
Influencer bio
Hair, Makeup, Beauty💄 📍New York 💌Daniella@ellatheaffiliate.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99%
- Carousels: 1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers IGK Hair are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
IGK Hair's influencers average views (TikTok)
Based on each influencer's average views per post
With 73.4% of partnerships featuring creators averaging <1K views, IGK Hair's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (700.6k avg views/post):
colleen_fusco x IGK Hair
![TikTok post by @colleen_fusco for IGK Hair. Caption reads: [...] anymore, this taming wand is INSANE @IGK....](https://images.od.modash.io/3531331f9b7b44088ddd0b255938aa87cfc0fd64)
Influencer bio
los angeles, california | content creator lifestyle -> @colleen fusco sfx makeup -> @Colleen fashion + home -> @colleenfuscofashion ✉️ colleen@taboost.me
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.4k avg views/post):
gillianxgrace x IGK Hair
Influencer bio
Let's be friends! 🤍 New York City 📍 gillianxgrace@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
IGK Hair's repeat partnerships
Out of 1.4k unique influencers in our dataset, 70 of them (5%) posted content for IGK Hair in 3 or more separate calendar months. The most consistent partner is @lorenrosko, who has collaborated across 10 months with 16 total posts.
Here are 3 examples of IGK Hair's repeat influencer partnerships, with links to the sponsored content.
lorenrosko x IGK Hair
![TikTok post by @lorenrosko for IGK Hair. Caption reads: [...] give me 14 of em 🤌🏼 @IGK Hair....](https://images.od.modash.io/39361074e7f235ce4c9ba117f82d88077a976bb8)
![TikTok post by @lorenrosko for IGK Hair. Caption reads: [...] frizz for FOUR DAYS. ☀️👏🏼 @IGK Hair....](https://images.od.modash.io/33869f1e1bbd0cb1feb9f1c04dd57f445ad0003e)
![TikTok post by @lorenrosko for IGK Hair. Caption reads: [...] Thickening my hairline with @IGK Hair....](https://images.od.modash.io/415e39fbe05ba854f1e65dad14a97e3f3b779d8a)
kaylakayyy0 x IGK Hair
![TikTok post by @kaylakayyy0 for IGK Hair. Caption reads: [...] #childsplay #redheadcostumes @IGK Hair....](https://images.od.modash.io/b982cbefea330cb4326dd61baf29490c0a19132e)
![TikTok post by @kaylakayyy0 for IGK Hair. Caption reads: [...] #snatchedbun #easyhairstyles @IGK Hair....](https://images.od.modash.io/7cece1bd8a74daa6a8d5f750cc3b5fa35ac40c10)
kariellabeauty x IGK Hair
![TikTok post by @kariellabeauty for IGK Hair. Caption reads: @IGK Hair 4-in-1 prep spray with 450 [...].](https://images.od.modash.io/4ca3951440d16d4725b01529ce2e0385c98b1d68)
![TikTok post by @kariellabeauty for IGK Hair. Caption reads: @IGK Hair The difference is in the [...].](https://images.od.modash.io/3f9eab4cd77177d1593fc4a1ce0ea96613e957aa)
![TikTok post by @kariellabeauty for IGK Hair. Caption reads: @IGK Hair Good Behavior 4-in-1 Prep [...].](https://images.od.modash.io/7e9a683460279b197d0ba6894541d7e657eee4c4)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where IGK Hair had the most influencer activity. 74.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (4.5%)
- Brazil (4.3%)
- Canada (2.2%)
IGK Hair's influencer activity by market
Here is another example of IGK Hair collaborating with an influencer in United States.
lorenrosko x IGK Hair
IGK Hair's influencer activity vs. related brands
IGK competes with OUAI and Dae in modern, style-focused haircare that converts through tutorials and routine-building content. Their audiences overlap heavily across “clean-ish,” salon-inspired, and trend-driven hair looks.
Total influencer content
IGK Hair vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
IGK Hair leads with 2.2k sponsored posts, significantly outpacing OUAI (1k posts) and Dae Hair (300 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments. IGK Hair has more than twice the total posts of OUAI and more than seven times the total posts of Dae Hair.
By social platform
IGK Hair vs. related brands influencer activity (by social platform)
Sponsored posts by platform
IGK Hair leads on TikTok, while OUAI has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with IGK Hair at 2.1k, OUAI at 639, Dae Hair at 259 posts. IGK Hair's activity is particularly concentrated on TikTok. On TikTok, IGK Hair has more than three times the posts of OUAI and more than eight times the posts of Dae Hair.
By geographical market
IGK Hair vs. related brands influencer activity (by country)
Estimated sponsored posts in IGK Hair's top markets
IGK Hair has the highest estimated sponsored-post volume in United States (1.7k posts, 74.7%), Brazil (96 posts, 4.3%), while OUAI has the highest estimated sponsored-post volume in United Kingdom (119 posts, 11.5%), Canada (44 posts, 4.2%). Looking at United States specifically, the split is IGK Hair at 1.7k posts (74.7%), OUAI at 558 posts (53.8%), Dae Hair at 224 posts (74.7%). IGK Hair's strength in United States may indicate a home-market focus, while OUAI shows broader regional investment.
Read more influencer strategy breakdowns
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Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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