DRMTLGY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 10.5k pieces of influencer content sponsored by DRMTLGY over the last 12 months.
This report breaks down where & how DRMTLGY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DRMTLGY, see here: DRMTLGY influencers.
Influencer activity throughout the year
DRMTLGY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
DRMTLGY's influencer activity by month
Number of sponsored posts
DRMTLGY's influencer output appears relatively consistent throughout the year, averaging about 875 sponsored posts per month. January recorded the highest volume at 1.5k posts (75% above average), while June was the quietest at 600 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DRMTLGY's sponsored influencer collaborations break down by social platform:
- TikTok: 8.8k posts (83.3%)
- Instagram: 1.6k posts (15.4%)
- YouTube: 139 posts (1.3%)
DRMTLGY's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for DRMTLGY.
Here are 3 examples of DRMTLGY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
itsdarianelizabeth x DRMTLGY
![Instagram post by @itsdarianelizabeth for DRMTLGY. Caption reads: [...] works for me. I’ve been using these @drmtlgy....](https://images.od.modash.io/ef7c1705ff6cf84c061d888e3ea6f6a48c369931)
Influencer bio
✨Beauty, Wellness, & Lifestyle Creator 📍Dallas, TX & Omaha, NE 📧 Let’s collab → darianelizabethugc@gmail.com 💍 @gaurav.patwal99
Collaboration metrics
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glowupjourneywithrachel x DRMTLGY
Influencer bio
🦋Skincare+Self Care+Fashion🦋
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TamarasTimelessBeauty x DRMTLGY
![YouTube post by @TamarasTimelessBeauty for DRMTLGY. Caption reads: [...] | Powder Louder Brow Pencil Shade Taupe....](https://images.od.modash.io/453d346b579b46f66b622101e298e1233c0931c7)
Influencer bio
Welcome to my channel! My channel aim is to focus on Healthy Aging, Grateful Aging, Pro Aging..looking and feeling our best at any age. I have a deep passion for all things involving skincare, make up, health and wellness. Now well into my 60s, I have a lifetime of knowledge and experience to share. I am super excited to be creating and posting videos on skincare, natural youthful makeup, favs and fails, reviews, and tutorials. I post once a week on Sunday morning. Join me and let’s have fun! Contact info: tamarastimelessbeauty@yahoo.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.3%
- Carousels: 4.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers DRMTLGY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
DRMTLGY's influencers average views (TikTok)
Based on each influencer's average views per post
With 81.9% of partnerships featuring creators averaging <1K views, DRMTLGY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (182.1k avg views/post):
truegreta x DRMTLGY
Influencer bio
Beauty▪️Skincare▪️Wellness▪️Lifestyle GLP-1 peptide💉advocate & coach SoCal TrueGreta73@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
carisanaturalstyle x DRMTLGY
![TikTok post by @carisanaturalstyle for DRMTLGY. Caption reads: [...] #Tiktokfallfind #Superbrandday @DRMTLGY.](https://images.od.modash.io/7a25ef7e9802db37076cd377075d7a9e8ad1148c)
Influencer bio
Skincare, Makeup , Style, Decor! 983325
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DRMTLGY's repeat partnerships
Out of 3.9k unique influencers in our dataset, 538 of them (14%) posted content for DRMTLGY in 3 or more separate calendar months. The most consistent partner is @christylong40, who has collaborated across 12 months with 216 total posts.
Here are 3 examples of DRMTLGY's repeat influencer partnerships, with links to the sponsored content.
christylong40 x DRMTLGY
![TikTok post by @christylong40 for DRMTLGY. Caption reads: [...] free. Brightening eye masks @DRMTLGY....](https://images.od.modash.io/bcd3561fd9b16e749ddae3457d4e3bbb30e1e548)
mommavibes1975 x DRMTLGY
![TikTok post by @mommavibes1975 for DRMTLGY. Caption reads: [...] = your new everyday skin fix @DRMTLGY....](https://images.od.modash.io/8358275a7904b23cf0f5d241a91fe58dedbb7c31)
![TikTok post by @mommavibes1975 for DRMTLGY. Caption reads: [...] grade skincare and SPF46 @DRMTLGY....](https://images.od.modash.io/f81418ec7809ad81fd30630ded1e0d07045ac2a2)
![TikTok post by @mommavibes1975 for DRMTLGY. Caption reads: [...] glow without feeling heavy. @DRMTLGY....](https://images.od.modash.io/04b27aafc20108140dd69bdd29c6d163890de5e2)
kellykrugerbrooks x DRMTLGY
![TikTok post by @kellykrugerbrooks for DRMTLGY. Caption reads: [...] One of my fav finds of 2025 @DRMTLGY....](https://images.od.modash.io/e7b32d5df184ddeaabb0deeaea03ee04eb2f2327)
![TikTok post by @kellykrugerbrooks for DRMTLGY. Caption reads: [...] anti aging. (In my opinion) @DRMTLGY....](https://images.od.modash.io/9ebb2c8f4411e04ef627d1fd63525f97e3dcd7e1)
![TikTok post by @kellykrugerbrooks for DRMTLGY. Caption reads: I chose @DRMTLGY and u should too! #shower [...].](https://images.od.modash.io/40850ec449c8c719072490d6c02c47822369b2d5)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where DRMTLGY had the most influencer activity. 66.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Ukraine (6.2%)
- Canada (4.6%)
- United Kingdom (3.8%)
DRMTLGY's influencer activity by market
Here is another example of DRMTLGY collaborating with an influencer in United States.
lizpineda824 x DRMTLGY
![TikTok post by @lizpineda824 for DRMTLGY. Caption reads: #drmtlgysunscreen #creatorpickssuncare [...].](https://images.od.modash.io/635a4e298f397a2693be072c1917f192a36a6ee7)
DRMTLGY's influencer activity vs. related brands
DRMTLGY competes most directly with skincare-first brands that win via influencer-led routines and hero products. Summer Fridays and The INKEY List both target similar skincare consumers with comparable price points, product categories, and strong social-first marketing.
Total influencer content
DRMTLGY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Summer Fridays leads with 15.4k sponsored posts, significantly outpacing DRMTLGY (10.5k posts) and Theinkeylist (8.1k posts). Across all three brands, the average volume is 11.4k posts, indicating mature, scaled influencer programs.
By social platform
DRMTLGY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
DRMTLGY leads on YouTube, while Summer Fridays has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Summer Fridays at 5.6k, DRMTLGY at 1.6k, Theinkeylist at 1k posts. DRMTLGY's activity is particularly concentrated on TikTok. On Instagram, Summer Fridays has several times more posts than DRMTLGY and Theinkeylist.
By geographical market
DRMTLGY vs. related brands influencer activity (by country)
Estimated sponsored posts in DRMTLGY's top markets
Summer Fridays has the highest estimated sponsored-post volume in United States (8.5k posts, 55.3%), France (988 posts, 6.4%), while Theinkeylist leads in United Kingdom with 1.6k posts (19.6%), while DRMTLGY has the highest estimated sponsored-post volume in Ukraine (651 posts, 6.2%), Canada (483 posts, 4.6%). Looking at United States specifically, the split is Summer Fridays at 8.5k posts (55.3%), DRMTLGY at 7k posts (66.4%), Theinkeylist at 3.7k posts (45.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Summer Fridays's Influencer Marketing Strategy
- Theinkeylist's Influencer Marketing Strategy
- PUMIEY's Influencer Marketing Strategy
- Gymreapers's Influencer Marketing Strategy
- Collection Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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