DRMTLGY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 10.7k pieces of influencer content sponsored by DRMTLGY over the last 12 months.
This report breaks down where & how DRMTLGY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DRMTLGY, see here: DRMTLGY influencers.
Influencer activity throughout the year
DRMTLGY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
DRMTLGY's influencer activity by month
Number of sponsored posts
DRMTLGY's influencer output appears relatively consistent throughout the year, averaging about 885 sponsored posts per month. January recorded the highest volume at 1.5k posts (73% above average), while August was the quietest at 637 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DRMTLGY's sponsored influencer collaborations break down by social platform:
- TikTok: 9.1k posts (84.8%)
- Instagram: 1.5k posts (14.1%)
- YouTube: 119 posts (1.1%)
DRMTLGY's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for DRMTLGY.
Here are 3 examples of DRMTLGY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
itsdarianelizabeth x DRMTLGY
![Instagram post by @itsdarianelizabeth for DRMTLGY. Caption reads: [...] works for me. I’ve been using these @drmtlgy....](https://images.od.modash.io/ef7c1705ff6cf84c061d888e3ea6f6a48c369931)
Influencer bio
✨Beauty, Wellness, & Lifestyle Creator 📍Dallas, TX & Omaha, NE 📧 Let’s collab → darianelizabethugc@gmail.com 💍 @gaurav.patwal99
Collaboration metrics
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lizpineda824 x DRMTLGY
![TikTok post by @lizpineda824 for DRMTLGY. Caption reads: #drmtlgysunscreen #creatorpickssuncare [...].](https://images.od.modash.io/635a4e298f397a2693be072c1917f192a36a6ee7)
Influencer bio
Reseñas de los mejores productos. moda, videos familiares. Para consultas comerciales 👇 lizlopezcontact@gmail.com
Collaboration metrics
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AngieHotandFlashy x DRMTLGY
![YouTube post by @AngieHotandFlashy for DRMTLGY. Caption reads: [...] Alloy Rx Skincare $20 Off with FLASHY:....](https://images.od.modash.io/459c15ff4a24bb9b3d1a8bcfc6d0a9d440482fc2)
Influencer bio
Getting hot-flashes? Wrinkles? Gray hair? Fifty is the gift that just keeps on giving!! If you're an over-50 woman who's looking for style, beauty, anti-aging, and health how-tos from an actual mature woman, then you're in the right place! email: angie@hotandflashy.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.4%
- Carousels: 3.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers DRMTLGY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
DRMTLGY's influencers average views (TikTok)
Based on each influencer's average views per post
With 81.7% of partnerships featuring creators averaging <1K views, DRMTLGY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (121.7k avg views/post):
nicole15xo x DRMTLGY
![TikTok post by @nicole15xo for DRMTLGY. Caption reads: [...] #blackfridaydeals #retinol #skincare....](https://images.od.modash.io/cdea520b07410c0e17d005a1d71f5bd136cc2fe9)
Influencer bio
🎀 𝔸𝕝𝕒𝕓𝕒𝕞𝕒 🎀 🩵 ᗷOY ᗰᗩᗰᗩ & ᗯIᖴEY 🩵 💌 bethanienicole15@yahoo.com 💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
glowupjourneywithrachel x DRMTLGY
![TikTok post by @glowupjourneywithrachel for DRMTLGY. Caption reads: [...] have beautiful even skin by summer with....](https://images.od.modash.io/7d177db98dc0bb61d5abab4b8c12f387fdfd69e6)
Influencer bio
🦋Skincare+Self Care+Fashion🦋
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DRMTLGY's repeat partnerships
Out of 3.9k unique influencers in our dataset, 536 of them (14%) posted content for DRMTLGY in 3 or more separate calendar months. The most consistent partner is @christylong40, who has collaborated across 12 months with 198 total posts.
Here are 3 examples of DRMTLGY's repeat influencer partnerships, with links to the sponsored content.
christylong40 x DRMTLGY
![TikTok post by @christylong40 for DRMTLGY. Caption reads: [...] free. Brightening eye masks @DRMTLGY....](https://images.od.modash.io/bcd3561fd9b16e749ddae3457d4e3bbb30e1e548)
![TikTok post by @christylong40 for DRMTLGY. Caption reads: [...] the results I am getting!....](https://images.od.modash.io/a005dfcbf4c0fed49af911e60dfdc2887fa019d1)
mommavibes1975 x DRMTLGY
![TikTok post by @mommavibes1975 for DRMTLGY. Caption reads: [...] = your new everyday skin fix @DRMTLGY....](https://images.od.modash.io/8358275a7904b23cf0f5d241a91fe58dedbb7c31)
![TikTok post by @mommavibes1975 for DRMTLGY. Caption reads: [...] grade skincare and SPF46 @DRMTLGY....](https://images.od.modash.io/f81418ec7809ad81fd30630ded1e0d07045ac2a2)
![TikTok post by @mommavibes1975 for DRMTLGY. Caption reads: [...] glow without feeling heavy. @DRMTLGY....](https://images.od.modash.io/04b27aafc20108140dd69bdd29c6d163890de5e2)
kellykrugerbrooks x DRMTLGY
![TikTok post by @kellykrugerbrooks for DRMTLGY. Caption reads: [...] One of my fav finds of 2025 @DRMTLGY....](https://images.od.modash.io/e7b32d5df184ddeaabb0deeaea03ee04eb2f2327)
![TikTok post by @kellykrugerbrooks for DRMTLGY. Caption reads: [...] anti aging. (In my opinion) @DRMTLGY....](https://images.od.modash.io/9ebb2c8f4411e04ef627d1fd63525f97e3dcd7e1)
![TikTok post by @kellykrugerbrooks for DRMTLGY. Caption reads: I chose @DRMTLGY and u should too! #shower [...].](https://images.od.modash.io/40850ec449c8c719072490d6c02c47822369b2d5)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where DRMTLGY had the most influencer activity. 59% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.4%)
- Canada (4.7%)
- Brazil (4.2%)
DRMTLGY's influencer activity by market
Here is another example of DRMTLGY collaborating with an influencer in United States.
skincarepronikki x DRMTLGY
![TikTok post by @skincarepronikki for DRMTLGY. Caption reads: [...] to restore the youthfulness of my body!....](https://images.od.modash.io/bb74ab62c07a7fb0c43546b6e7e7b49142da4370)
DRMTLGY's influencer activity vs. related brands
DRMTLGY aligns with Medik8 and Peter Thomas Roth in results-driven skincare that performs well in before/after content, making them strong benchmarks for influencer education and regimen-based selling.
Total influencer content
DRMTLGY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Peter Thomas Roth leads with 13.7k sponsored posts, notably outpacing DRMTLGY (10.7k posts) and Medik8 (3.2k posts). Across all three brands, the average volume is 9.2k posts, indicating mature, scaled influencer programs. Total posts are similar across brands, with all three between about 3,000 and 14,000 posts.
By social platform
DRMTLGY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
DRMTLGY leads on YouTube, while Medik8 has the most activity on Instagram and Peter Thomas Roth has the most activity on TikTok. The gap is most notable on TikTok, with Peter Thomas Roth at 12.9k, DRMTLGY at 9.1k, Medik8 at 1.1k posts. DRMTLGY's activity is particularly concentrated on TikTok. On TikTok, Peter Thomas Roth and DRMTLGY have far more posts than Medik8.
By geographical market
DRMTLGY vs. related brands influencer activity (by country)
Estimated sponsored posts in DRMTLGY's top markets
Peter Thomas Roth has the highest estimated sponsored-post volume in United States (8.3k posts, 60.8%), United Kingdom (920 posts, 6.7%), India (659 posts, 4.8%), while DRMTLGY leads in Canada with 502 posts (4.7%), while Medik8 leads in Spain with 185 posts (5.7%). Looking at United States specifically, the split is Peter Thomas Roth at 8.3k posts (60.8%), DRMTLGY at 6.3k posts (59%), Medik8 at 871 posts (26.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Medik8's Influencer Marketing Strategy
- Peter Thomas Roth's Influencer Marketing Strategy
- In Print We Trust's Influencer Marketing Strategy
- Gymreapers's Influencer Marketing Strategy
- Collection Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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