DRMTLGY Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 11.3k pieces of influencer content sponsored by DRMTLGY over the last 12 months.

This report breaks down where & how DRMTLGY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with DRMTLGY, see here: DRMTLGY influencers.

Influencer activity throughout the year

DRMTLGY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

DRMTLGY's influencer output appears relatively consistent throughout the year, averaging about 931 sponsored posts per month. January recorded the highest volume at 1.5k posts (60% above average), while April was the quietest at 668 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DRMTLGY's sponsored influencer collaborations break down by social platform:

• TikTok: 9.8k posts (86.4%)
• Instagram: 1.4k posts (12.4%)
• YouTube: 133 posts (1.2%)

TikTok influencer marketing is a clear focus for DRMTLGY.

Here are 3 examples of DRMTLGY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

georgieeisdellmakeup x DRMTLGY

georgieeisdellmakeup

@georgieeisdellmakeup

30 Sep, 26

658.4k

61.4k

[...] with some help from my friends at @drmtlgy for the beautiful glow [...]

Influencer bio

for bookings and partnerships mpursel@thewallgroup.com clarke@thewallgroup.com

Collaboration metrics

Post views658.4k

Post EMV $25.9k

More influencer data

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sydlywydly x DRMTLGY

sydlywydly

@sydlywydly

03 Sep, 26

4.2M

6.5k

[...] was missing 👀✨ I've been testing out @DRMTLGY and I’m loving how easy it is to work [...]

Influencer bio

your skincare plug with a Seoul-ful twist 🍒 📧 collabs@sydlywydly.com 📍ATL

Collaboration metrics

Post views4.2M

Post EMV $84.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

NicolConcilio x DRMTLGY

NicolConcilio

@NicolConcilio

06 Aug, 26

343.4k

268

[...] scars, these Daily Peel Pads from @DRMTLGY are my go to recently! I’ve noticed that [...]

Influencer bio

Hey everyone how you doin? I’m Nicol, a 33 year old beauty enthusiast born and raised New Yorker now living in Los Angeles! Welcome to my life where I show you the good, the bad and everything in between. I’m a Sagittarius so my interests are always changing so strap in and I’m happy to have you for the ride! For information contact: nicol@outshinetalent.com follow on instagram: @nicolconcilio follow on threads: @nicolconcilio follow on TikTok: @nicolconcilio

Collaboration metrics

Post views343.4k

Post EMV $10.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 84.5% of partnerships featuring creators averaging <1K views, DRMTLGY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (121.7k avg views/post):

nicole15xo x DRMTLGY

nicole15xo

@nicole15xo

04 Nov, 25

363.5k

1.1k

[...] #blackfridaydeals #retinol #skincare #drmtlgy @DRMTLGY

Influencer bio

🎀 𝔸𝕝𝕒𝕓𝕒𝕞𝕒 🎀 🩵 ᗷOY ᗰᗩᗰᗩ & ᗯIᖴEY 🩵 💌 bethanienicole15@yahoo.com 💌

Collaboration metrics

Post views363.5k

Post EMV $7.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (8.9k avg views/post):

beautyexpertreviews x DRMTLGY

beautyexpertreviews

@beautyexpertreviews

23 Jul, 26

17k

53

[...] and after still shocks me in the mirror @DRMTLGY #ttsaffiliate #TikTokShopCreatorPicks [...]

Influencer bio

✨ Beauty Expert Reviews ✨ Industry expert for 17 yrs Licensed medical esthetician Honest, no BS reviews of things I love & use 2.4 mil on YT, 5 mil on SM 🦋

Collaboration metrics

Post views17.0k

Post EMV $344

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

DRMTLGY's repeat partnerships

christylong40 x DRMTLGY

christylong40

@christylong40

25 Oct, 25

441.7k

481

✨Wake up brighter! The DRMTLGY Brightening Eye Masks target [...]

christylong40

@christylong40

15 Nov, 25

106.6k

188

[...] free. Brightening eye masks @DRMTLGY #tiktokshopcybermonday [...]

christylong40

@christylong40

02 Jan, 26

7.8k

65

[...] this growth factor serum! @DRMTLGY #tiktokshopcreatorpicks [...]

mommavibes1975 x DRMTLGY

mommavibes1975

@mommavibes1975

27 Oct, 25

105.7k

93

[...] = your new everyday skin fix @DRMTLGY #dermatology [...]

mommavibes1975

@mommavibes1975

28 Oct, 25

34.5k

26

[...] grade skincare and SPF46 @DRMTLGY #medicalgradeskincare [...]

mommavibes1975

@mommavibes1975

18 Oct, 25

15.1k

8

[...] glow without feeling heavy. @DRMTLGY #TintedMoisturizer [...]

rlew36 x DRMTLGY

rlew36

@rlew36

11 Jan, 26

51k

94

[...] #UnderEyeCircles @DRMTLGY

rlew36

@rlew36

23 Jan, 26

47.4k

169

[...] #AntiAging #MedSpa @DRMTLGY

rlew36

@rlew36

28 Dec, 25

14.8k

98

[...] #GlassSkin @DRMTLGY

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Georgia (5.5%)
• United Kingdom (5.4%)
• Ukraine (4.7%)

Here is another example of DRMTLGY collaborating with an influencer in United States.

ndeye.peinda x DRMTLGY

ndeye.peinda

@ndeye.peinda

07 Sep, 26

1.8M

3.5k

[...] constantly, but never for our body! The @DRMTLGY Retinol Body Lotion has been filling in [...]

DRMTLGY's influencer activity vs. related brands

DRMTLGY sits in clinical-leaning skincare with results-focused messaging; Medik8 and Peter Thomas Roth compete in the same performance skincare lane and are strong comparisons for ingredient education and before/after creator content.

Total influencer content

Peter Thomas Roth leads with 12.4k sponsored posts, marginally ahead of DRMTLGY (11.3k posts) and Medik8 (3.6k posts). Across all three brands, the average volume is 9.1k posts, indicating mature, scaled influencer programs.

By social platform

DRMTLGY leads on YouTube, while Medik8 has the most activity on Instagram and Peter Thomas Roth has the most activity on TikTok. The gap is most notable on TikTok, with Peter Thomas Roth at 11.7k, DRMTLGY at 9.8k, Medik8 at 1.2k posts. DRMTLGY's activity is particularly concentrated on TikTok. TikTok post volume is much higher than Instagram or YouTube for all three brands.

By geographical market

Peter Thomas Roth has the highest estimated sponsored-post volume in United States (7.5k posts, 60.5%), India (722 posts, 5.8%), while Medik8 has the highest estimated sponsored-post volume in United Kingdom (789 posts, 21.8%), Spain (308 posts, 8.5%), suggesting a Europe focus, while DRMTLGY leads in Georgia with 623 posts (5.5%). Looking at United States specifically, the split is Peter Thomas Roth at 7.5k posts (60.5%), DRMTLGY at 6.4k posts (56.6%), Medik8 at 1k posts (28.3%).