DRMTLGY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 10.9k pieces of influencer content sponsored by DRMTLGY over the last 12 months.
This report breaks down where & how DRMTLGY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DRMTLGY, see here: DRMTLGY influencers.
Influencer activity throughout the year
DRMTLGY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
DRMTLGY's influencer activity by month
Number of sponsored posts
DRMTLGY's influencer output appears relatively consistent throughout the year, averaging about 907 sponsored posts per month. January recorded the highest volume at 1.5k posts (67% above average), while April was the quietest at 440 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DRMTLGY's sponsored influencer collaborations break down by social platform:
- TikTok: 9.5k posts (87.2%)
- Instagram: 1.4k posts (12.7%)
- YouTube: 7 posts (0.1%)
DRMTLGY's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for DRMTLGY.
Here are 3 examples of DRMTLGY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
missanyamaria x DRMTLGY
Influencer bio
Welcome 🤍 influencer • content creator 📍 DC • Miami ✉️ itsannamariaa@gmail.com
Collaboration metrics
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glowupjourneywithrachel x DRMTLGY
Influencer bio
🦋Skincare+Self Care+Fashion🦋
Collaboration metrics
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Aleah.promua x DRMTLGY
Influencer bio
Entrepreneurial Makeup Artist for over a decade. Specializing in Beauty, Fashion, Film & Special Effects. Sharing pro makeup kit essentials, product demos, makeup tutorials and more that the beauty industry has to offer.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.4%
- Carousels: 6.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers DRMTLGY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
DRMTLGY's influencers average views (TikTok)
Based on each influencer's average views per post
With 82.5% of partnerships featuring creators averaging <1K views, DRMTLGY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (122.6k avg views/post):
christianjohnson2022 x DRMTLGY
![TikTok post by @christianjohnson2022 for DRMTLGY. Caption reads: @DRMTLGY #retinol #darkspots #skincareover40 [...].](https://images.od.modash.io/0b731bd2c66197f22325599a9de41765e8971592)
Influencer bio
For all inquiries please email CJohnson22media@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
carisanaturalstyle x DRMTLGY
![TikTok post by @carisanaturalstyle for DRMTLGY. Caption reads: [...] #Tiktokfallfind #Superbrandday @DRMTLGY.](https://images.od.modash.io/7a25ef7e9802db37076cd377075d7a9e8ad1148c)
Influencer bio
Skincare, Makeup , Style, Decor! 983325
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DRMTLGY's repeat partnerships
Out of 4.2k unique influencers in our dataset, 546 of them (13%) posted content for DRMTLGY in 3 or more separate calendar months. The most consistent partner is @christylong40, who has collaborated across 12 months with 225 total posts.
Here are 3 examples of DRMTLGY's repeat influencer partnerships, with links to the sponsored content.
christylong40 x DRMTLGY
![TikTok post by @christylong40 for DRMTLGY. Caption reads: [...] free. Brightening eye masks @DRMTLGY....](https://images.od.modash.io/bcd3561fd9b16e749ddae3457d4e3bbb30e1e548)
![TikTok post by @christylong40 for DRMTLGY. Caption reads: [...] the results I am getting!....](https://images.od.modash.io/a005dfcbf4c0fed49af911e60dfdc2887fa019d1)
aneli.marso x DRMTLGY
![TikTok post by @aneli.marso for DRMTLGY. Caption reads: @DRMTLGY thus moisturizer [...].](https://images.od.modash.io/f52fe808196b7052d5dd78acc8525088b2325281)
![TikTok post by @aneli.marso for DRMTLGY. Caption reads: @DRMTLGY is so good #drmtlgy [...].](https://images.od.modash.io/4677aaa2f9d4473454048c15d54b0eff71dd1c72)
glowupjourneywithrachel x DRMTLGY
![TikTok post by @glowupjourneywithrachel for DRMTLGY. Caption reads: [...] slept 8 hours (lol, I didn’t).@DRMTLGY....](https://images.od.modash.io/e69a539724431013b7d76d586d058c2ccee4da6b)
![TikTok post by @glowupjourneywithrachel for DRMTLGY. Caption reads: [...] your skin’s been waiting @DRMTLGY....](https://images.od.modash.io/20dd987720d88191c5022a90090f891304b08f2f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where DRMTLGY had the most influencer activity. 67.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.2%)
- Canada (5%)
- Ukraine (3.4%)
DRMTLGY's influencer activity by market
Here is another example of DRMTLGY collaborating with an influencer in United States.
lizpineda824 x DRMTLGY
![TikTok post by @lizpineda824 for DRMTLGY. Caption reads: #drmtlgysunscreen #creatorpickssuncare [...].](https://images.od.modash.io/635a4e298f397a2693be072c1917f192a36a6ee7)
DRMTLGY's influencer activity vs. related brands
DRMTLGY, Typology, and Medik8 sit in the clinical/derm-inspired skincare space and compete for efficacy-driven consumers. Their influencer strategies commonly focus on ingredient education, routines, and before/after proof.
Total influencer content
DRMTLGY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
DRMTLGY leads with 10.9k sponsored posts, significantly outpacing Medik8 (3k posts) and Typology (2.7k posts). Across all three brands, the average volume is 5.5k posts, indicating mature, scaled influencer programs. DRMTLGY has several times more total posts than Typology and Medik8.
By social platform
DRMTLGY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
DRMTLGY leads on TikTok, while Medik8 has the most activity on Instagram and Typology has the most activity on YouTube. The gap is most notable on TikTok, with DRMTLGY at 9.5k, Medik8 at 942, Typology at 841 posts. DRMTLGY's activity is particularly concentrated on TikTok. TikTok post volume is much higher for DRMTLGY than for Typology and Medik8, while YouTube post volume is much higher for Typology than for DRMTLGY and Medik8.
By geographical market
DRMTLGY vs. related brands influencer activity (by country)
Estimated sponsored posts in DRMTLGY's top markets
DRMTLGY has the highest estimated sponsored-post volume in United States (7.4k posts, 67.9%), Canada (545 posts, 5%), suggesting a North America focus, while Medik8 has the highest estimated sponsored-post volume in United Kingdom (690 posts, 23.2%), Spain (268 posts, 9%), suggesting a Europe focus, while Typology has the highest estimated sponsored-post volume in France (654 posts, 24.5%), Japan (443 posts, 16.6%). Looking at United States specifically, the split is DRMTLGY at 7.4k posts (67.9%), Typology at 807 posts (30.2%), Medik8 at 795 posts (26.7%). DRMTLGY's strength in United States may indicate a home-market focus, while Medik8 shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Typology's Influencer Marketing Strategy
- Medik8's Influencer Marketing Strategy
- FIGS's Influencer Marketing Strategy
- Collection Cosmetics's Influencer Marketing Strategy
- Petalandpup's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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