We analyzed 12.0k pieces of influencer content sponsored by DRMTLGY over the last 12 months.
This report breaks down where & how DRMTLGY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DRMTLGY, see here: DRMTLGY influencers.
DRMTLGY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
DRMTLGY's influencer output appears relatively consistent throughout the year, averaging about 989 sponsored posts per month. January recorded the highest volume at 1.5k posts (53% above average), while February was the quietest at 704 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DRMTLGY's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for DRMTLGY.
Here are 3 examples of DRMTLGY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Your over 40 Beauty Bestie Featured: Good Day NY,KTLA,BuzzFeed, Business Insider,QVC Licensed Esthetician Florida Work w/me 💌elenaduquebeauty@gmail
Collaboration metrics
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Influencer bio
Surviving motherhood 1 sip of Diet Coke at a time🥤 Nicolemarinelliugc@gmail.com
Collaboration metrics
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Influencer bio
Welcome to my channel! Where beauty meets AGING.....It's OK to LOVE YOUR AGE....... I thank you for all the time you spend with me! Join me, Subscribe today!! For PR and Business ONLY: Binderella190@aol.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers DRMTLGY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 82.9% of partnerships featuring creators averaging <1K views, DRMTLGY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (122.6k avg views/post):
Influencer bio
For all inquiries please email CJohnson22media@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
Influencer bio
Skincare, Makeup , Style, Decor! 983325
Collaboration metrics
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Out of 4.5k unique influencers in our dataset, 626 of them (14%) posted content for DRMTLGY in 3 or more separate calendar months. The most consistent partner is @christylong40, who has collaborated across 13 months with 219 total posts.
Here are 3 examples of DRMTLGY's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where DRMTLGY had the most influencer activity. 67.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of DRMTLGY collaborating with an influencer in United States.
DRMTLGY’s clinical, results-led skincare competes with Skintific’s treatment-driven approach and Medik8’s science-backed positioning, all appealing to ingredient-aware skincare buyers influenced by expert creators.
Total sponsored posts tracked (last 12 months)
Skintific leads with 15.3k sponsored posts, notably outpacing DRMTLGY (12k posts) and Medik8 (548 posts). Across all three brands, the average volume is 9.3k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
DRMTLGY leads on TikTok and YouTube, while Skintific leads on Instagram. The gap is most notable on Instagram, with Skintific at 12.4k, DRMTLGY at 1.3k, Medik8 at 311 posts. DRMTLGY's activity is particularly concentrated on TikTok. Instagram posts are much higher for Skintific than DRMTLGY and Medik8, while TikTok posts are much higher for DRMTLGY than Skintific and Medik8.
Estimated sponsored posts in DRMTLGY's top markets
DRMTLGY has the highest estimated sponsored-post volume in United States (8.1k posts, 67.4%), United Kingdom (577 posts, 4.8%), Canada (541 posts, 4.5%), suggesting a North America focus, while Skintific has the highest estimated sponsored-post volume in Indonesia (6k posts, 39.1%), Thailand (3.3k posts, 21.3%), Malaysia (2.6k posts, 17.2%), suggesting a Asia focus, while Medik8 leads in Australia with 16 posts (2.9%). Looking at United States specifically, the split is DRMTLGY at 8.1k posts (67.4%), Medik8 at 198 posts (36.1%). DRMTLGY's strength in United States and United Kingdom may indicate a home-market focus, while Skintific shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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