DRMTLGY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.0k pieces of influencer content sponsored by DRMTLGY over the last 12 months.
This report breaks down where & how DRMTLGY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DRMTLGY, see here: DRMTLGY influencers.
Influencer activity throughout the year
DRMTLGY's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
DRMTLGY's influencer activity by month
Number of sponsored posts
DRMTLGY's influencer output appears relatively consistent throughout the year, averaging about 329 sponsored posts per month. January recorded the highest volume at 501 posts (52% above average), while February was the quietest at 226 posts.
DRMTLGY's influencer activity by month (views)
Total views on sponsored video posts
March generated the most views at 7.4M, while July recorded the least at 524.7k. Across all tracked posts in the 12-month window, average views per post were 6.4k. Interestingly, the highest-view month (March) does not align with peak post volume (January), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q1 (Jan-Mar). The top-performing tracked post, by @glowupjourneywithrachel, generated 5.4M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DRMTLGY's sponsored influencer collaborations break down by social platform:
- TikTok: 3.3k posts (81.9%)
- Instagram: 701 posts (17.6%)
- YouTube: 20 posts (0.5%)
DRMTLGY's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for DRMTLGY.
Here are 3 examples of DRMTLGY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
elenaduquebeauty x DRMTLGY
![Instagram post by @elenaduquebeauty for DRMTLGY. Caption reads: [...] + blur. Two products that do it all!....](https://images.od.modash.io/2711e5af9663dcd0f40b768ccce9789886855077)
Influencer bio
Your over 40 Beauty Bestie Featured: Good Day NY,KTLA,BuzzFeed, Business Insider,QVC Licensed Esthetician Florida Work w/me 💌elenaduquebeauty@gmail
Collaboration metrics
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glowupjourneywithrachel x DRMTLGY
![TikTok post by @glowupjourneywithrachel for DRMTLGY. Caption reads: [...] this under eye color corrector from @DRMTLGY....](https://images.od.modash.io/4d3305d5c6916a6e81598685d8cfd0c5b2d049a9)
Influencer bio
🦋Skincare+Self Care+Fashion🦋
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TammysAgelessBeauty x DRMTLGY
![YouTube post by @TammysAgelessBeauty for DRMTLGY. Caption reads: [...] and last 5 years with proper care )
DRMTLGY....](https://images.od.modash.io/f5fba45e6b8389d5768ad0f893c9c13a960401b7)
Influencer bio
Welcome to my channel! Where beauty meets AGING.....It's OK to LOVE YOUR AGE....... I thank you for all the time you spend with me! Join me, Subscribe today!! For PR and Business ONLY: Binderella190@aol.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99%
- Carousels: 1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers DRMTLGY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
DRMTLGY's influencers average views (TikTok)
Based on each influencer's average views per post
With 85.8% of partnerships featuring creators averaging <1K views, DRMTLGY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (116.9k avg views/post):
watchkimshop x DRMTLGY
![TikTok post by @watchkimshop for DRMTLGY. Caption reads: @DRMTLGY #drmtlgypartner #skincare [...].](https://images.od.modash.io/ca6c5a3823c1f478174d85cd302b78a629f8229c)
Influencer bio
Your shopping BFF Beauty and Makeup are my thing Over 40 Club🥂 AZ
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.4k avg views/post):
plastics_gab x DRMTLGY
![TikTok post by @plastics_gab for DRMTLGY. Caption reads: @DRMTLGY can we be best friends? I’m just a [...].](https://images.od.modash.io/f4d1962f295ac07b9f088d0d8352637b8b24ad01)
Influencer bio
Plastics Girly current events 📰 + obsessions 🛍️ TikTok.plastics.gab@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DRMTLGY's repeat partnerships
Out of 2.1k unique influencers in our dataset, 164 of them (8%) posted content for DRMTLGY in 3 or more separate calendar months. The most consistent partner is @christylong40, who has collaborated across 12 months with 199 total posts. @christylong40 alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of DRMTLGY's repeat influencer partnerships, with links to the sponsored content.
christylong40 x DRMTLGY
![TikTok post by @christylong40 for DRMTLGY. Caption reads: [...] the best tinted moisturizer! @DRMTLGY....](https://images.od.modash.io/77c60d548c2aa599b94021e8ebee3df7dab14116)
![TikTok post by @christylong40 for DRMTLGY. Caption reads: [...] free. Brightening eye masks @DRMTLGY....](https://images.od.modash.io/bcd3561fd9b16e749ddae3457d4e3bbb30e1e548)
glowupjourneywithrachel x DRMTLGY
![TikTok post by @glowupjourneywithrachel for DRMTLGY. Caption reads: [...] slept 8 hours (lol, I didn’t).@DRMTLGY....](https://images.od.modash.io/e69a539724431013b7d76d586d058c2ccee4da6b)
![TikTok post by @glowupjourneywithrachel for DRMTLGY. Caption reads: [...] have an exfoliating system? @DRMTLGY....](https://images.od.modash.io/ecba52d94436267fac0c76de0ea3a28477ad6450)
missysvibe x DRMTLGY
![Instagram post by @missysvibe for DRMTLGY. Caption reads: [...] spring skincare routine?
@drmtlgy
You can....](https://images.od.modash.io/5aa312f24be0eb683364dbb18aa7b9bf53fb4b48)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where DRMTLGY had the most influencer activity. 66.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.1%)
- Canada (4.5%)
- India (4.1%)
DRMTLGY's influencer activity by market
Here is another example of DRMTLGY collaborating with an influencer in United States.
whatwendywants x DRMTLGY
![TikTok post by @whatwendywants for DRMTLGY. Caption reads: @DRMTLGY products are seriously the best. [...].](https://images.od.modash.io/b58ec8976326310b54ae0251d242cc1f3cc0be0f)
DRMTLGY's influencer activity vs. related brands
DRMTLGY competes most directly with dermatologist-backed, results-driven skincare brands that focus on sun protection and active treatments. Supergoop is a major sunscreen-led rival, while Peter Thomas Roth overlaps strongly on clinical skincare solutions and anti-aging product positioning.
Total influencer content
DRMTLGY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Peter Thomas Roth leads with 4.6k sponsored posts, notably outpacing DRMTLGY (4k posts) and Supergoop (1.6k posts). Across all three brands, the average volume is 3.4k posts, indicating mature, scaled influencer programs.
By social platform
DRMTLGY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
DRMTLGY leads on Instagram and YouTube, while Peter Thomas Roth leads on TikTok. The gap is most notable on TikTok, with Peter Thomas Roth at 4.5k, DRMTLGY at 3.3k, Supergoop at 1.3k posts. DRMTLGY's activity is particularly concentrated on TikTok. On Instagram, DRMTLGY and Supergoop each have multiple times more posts than Peter Thomas Roth.
By geographical market
DRMTLGY vs. related brands influencer activity (by country)
Estimated sponsored posts in DRMTLGY's top markets
Peter Thomas Roth has the highest estimated sponsored-post volume in United States (3k posts, 64.9%), United Kingdom (275 posts, 6%), India (202 posts, 4.4%), while DRMTLGY leads in Canada with 179 posts (4.5%), while Supergoop leads in Thailand with 78 posts (4.9%). Looking at United States specifically, the split is Peter Thomas Roth at 3k posts (64.9%), DRMTLGY at 2.6k posts (66.2%), Supergoop at 905 posts (56.5%).
Read more influencer strategy breakdowns
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