We analyzed 4.4k pieces of influencer content sponsored by DrinkPrime over the last 12 months.
This report breaks down where & how DrinkPrime invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DrinkPrime, see here: DrinkPrime influencers.
DrinkPrime's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
DrinkPrime's influencer output appears relatively consistent throughout the year, averaging about 368 sponsored posts per month. October recorded the highest volume at 453 posts (23% above average), while February was the quietest at 146 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DrinkPrime's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for DrinkPrime.
Here are 3 examples of DrinkPrime's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
A Collection of Things That I Find Interesting
Collaboration metrics
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Influencer bio
📧 zachery@onefluent.com Kindness Is Cool ❤️
Collaboration metrics
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Influencer bio
30 year old in Puerto Rico living life to the fullest or whatever
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers DrinkPrime are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
DrinkPrime's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (10.7M avg views/post):
Influencer bio
👕@RAWGEAR 🎙@RAWTALK 🏆@ZOOCULTURE 💪@ZOOCULTUREMIAMI 📧bradleymartyn@rawgear.com The BEST Training Gear&Apparel🔽
Collaboration metrics
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And here is another example with a smaller creator on Instagram (5.3k avg views/post):
Influencer bio
Official Profile 🏀 #TalentAintEnough
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 2k unique influencers in our dataset, 100 of them (5%) posted content for DrinkPrime in 3 or more separate calendar months. The most consistent partner is @primenewsclips, who has collaborated across 12 months with 416 total posts. @primenewsclips alone accounts for 9% of all tracked sponsored content.
Here are 3 examples of DrinkPrime's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where DrinkPrime had the most influencer activity. 51.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of DrinkPrime collaborating with an influencer in United States.
DrinkPrime competes with Electrolit and Red Bull for hydration and performance-minded beverage occasions, where influencer fitness, sports, and lifestyle content drives trial.
Total sponsored posts tracked (last 12 months)
Red Bull leads with 7.4k sponsored posts, significantly outpacing DrinkPrime (4.4k posts) and Electrolit (2.4k posts). Across all three brands, the average volume is 4.8k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
DrinkPrime leads on TikTok, while Red Bull has the most activity on Instagram and YouTube. The gap is most notable on YouTube, with Red Bull at 2k, DrinkPrime at 20, Electrolit at 0 posts. Electrolit's activity is particularly concentrated on Instagram. Electrolit has no TikTok or YouTube posts, while DrinkPrime and Red Bull are active on both platforms.
Estimated sponsored posts in DrinkPrime's top markets
DrinkPrime has the highest estimated sponsored-post volume in United States (2.3k posts, 51.3%), United Kingdom (368 posts, 8.3%), while Red Bull has the highest estimated sponsored-post volume in Brazil (860 posts, 11.6%), India (675 posts, 9.1%), while Electrolit has the highest estimated sponsored-post volume in Mexico (548 posts, 22.5%), Colombia (246 posts, 10.1%). Looking at United States specifically, the split is DrinkPrime at 2.3k posts (51.3%), Red Bull at 1.9k posts (25%), Electrolit at 967 posts (39.7%). DrinkPrime's strength in United States and United Kingdom may indicate a home-market focus, while Red Bull shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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