We analyzed 4.5k pieces of influencer content sponsored by Kaja Beauty over the last 12 months.
This report breaks down where & how Kaja Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Kaja Beauty, see here: Kaja Beauty influencers.
Kaja Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Kaja Beauty's influencer output appears relatively consistent throughout the year, averaging about 371 sponsored posts per month. December recorded the highest volume at 573 posts (54% above average), while March was the quietest at 239 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kaja Beauty's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Kaja Beauty.
Here are 3 examples of Kaja Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
UK 2nd top beauty influencer🇬🇧✨ Blush obsessed 📧 Chloe_minto@hotmail.co.uk More videos in reel section Discount codes👇🏻
Collaboration metrics
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Influencer bio
i'm just here to help you feel pretty 🫶🏼 ✉️contact@taylorkratzer.com
Collaboration metrics
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Influencer bio
New beauty videos everyweek! Subscribe for reviews, tutorials, swatches, & commentary on all things makeup & beauty! Makeup makes me happy...here, we don't try to be perfect, we just want to have a good time with our makeup!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Kaja Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 79% of partnerships featuring creators averaging <1K views, Kaja Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.5M avg views/post):
Influencer bio
🤍 Self Care is my Love Language 🎁 Amazon & TTS Reviews 💌 Collab: krissyawaters@gmail.com 👇Shop
Collaboration metrics
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And here is another example with a smaller creator on TikTok (30 avg views/post):
Influencer bio
Wife,Aunt,Daughter,Mimi Who loves to bake & travel Sbryson567@gmail.com
Collaboration metrics
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Out of 3k unique influencers in our dataset, 105 of them (3%) posted content for Kaja Beauty in 3 or more separate calendar months. The most consistent partner is @affiliatetammytaylor, who has collaborated across 9 months with 14 total posts.
Here are 3 examples of Kaja Beauty's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Kaja Beauty had the most influencer activity. 55.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Kaja Beauty collaborating with an influencer in United States.
Kaja’s playful, trend-forward makeup competes with other social-first brands like Tower 28 and ONE/SIZE that win through viral formats and creator tutorials. These brands provide strong comparables for TikTok-native launches and hero-product focus.
Total sponsored posts tracked (last 12 months)
Tower 28 Beauty leads with 9.1k sponsored posts, marginally ahead of ONE SIZE BEAUTY (9k posts) and Kaja Beauty (4.5k posts). Across all three brands, the average volume is 7.5k posts, indicating mature, scaled influencer programs. Tower 28 Beauty and ONE SIZE BEAUTY each have about double the total posts of Kaja Beauty.
Sponsored posts by platform
Among these brands, Tower 28 Beauty leads on Instagram and YouTube and ONE SIZE BEAUTY leads on TikTok. The gap is most notable on TikTok, with ONE SIZE BEAUTY at 8.9k, Tower 28 Beauty at 6.3k, Kaja Beauty at 4k posts. Kaja Beauty's activity is particularly concentrated on TikTok. Instagram posting is several times higher for Tower 28 Beauty than for Kaja Beauty and ONE SIZE BEAUTY, while TikTok posting is several times higher for ONE SIZE BEAUTY and Tower 28 Beauty than for Kaja Beauty.
Estimated sponsored posts in Kaja Beauty's top markets
ONE SIZE BEAUTY has the highest estimated sponsored-post volume in United States (7.4k posts, 82.6%), Mexico (385 posts, 4.3%), suggesting a North America focus, while Tower 28 Beauty has the highest estimated sponsored-post volume in Canada (518 posts, 5.7%), United Kingdom (481 posts, 5.3%), while Kaja Beauty leads in India with 328 posts (7.3%). Looking at United States specifically, the split is ONE SIZE BEAUTY at 7.4k posts (82.6%), Tower 28 Beauty at 5.9k posts (65.3%), Kaja Beauty at 2.5k posts (55.7%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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