Kaja Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.7k pieces of influencer content sponsored by Kaja Beauty over the last 12 months.
This report breaks down where & how Kaja Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Kaja Beauty, see here: Kaja Beauty influencers.
Influencer activity throughout the year
Kaja Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Kaja Beauty's influencer activity by month
Number of sponsored posts
Kaja Beauty's sponsored post volume peaks in June with 639 posts, 62% higher than the monthly average of 395. March recorded the lowest activity at 219 posts, 45% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kaja Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 4.4k posts (92.9%)
- Instagram: 339 posts (7.1%)
Kaja Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Kaja Beauty.
Here are 2 examples of Kaja Beauty's recent sponsored collaborations (one each for Instagram, TikTok).
_cloebeauty x Kaja Beauty
![Instagram post by @_cloebeauty for Kaja Beauty. Caption reads: [...] hack for juiciest lip duo 💋🎀🩷👄....](https://images.od.modash.io/10568ce0b5203db2e8f6d34831076158ad4f6be9)
Influencer bio
UK 2nd top beauty influencer 2024/2025🇬🇧✨ Blush obsessed 📧 Chloe_minto@hotmail.co.uk More videos in reel section Discount codes👇🏻
Collaboration metrics
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taylorkratzer x Kaja Beauty
![TikTok post by @taylorkratzer for Kaja Beauty. Caption reads: [...] You know I loveee K Beauty… the @Kaja Beauty....](https://images.od.modash.io/e589255ec3817115da0ac44caa69b3f41a278620)
Influencer bio
where makeup finally makes sense 🫶🏼 ✉️contact@taylorkratzer.com | @AMO Talent Group
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.8%
- Carousels: 3.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Kaja Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Kaja Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 84.3% of partnerships featuring creators averaging <1K views, Kaja Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (487.4k avg views/post):
pnw.bethany x Kaja Beauty
Influencer bio
46 📍 OR Beauty & Stuff Collab: 💌savewithbeth@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (7.6k avg views/post):
whitspickswfhm x Kaja Beauty
Influencer bio
Busy Mom’s Favorites — Easy Style, Real Life 📧whitspickswfhm@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Kaja Beauty's repeat partnerships
Out of 3.4k unique influencers in our dataset, 65 of them (2%) posted content for Kaja Beauty in 3 or more separate calendar months. The most consistent partner is @_cloebeauty, who has collaborated across 6 months with 10 total posts.
Here are 3 examples of Kaja Beauty's repeat influencer partnerships, with links to the sponsored content.
_cloebeauty x Kaja Beauty
![Instagram post by @_cloebeauty for Kaja Beauty. Caption reads: [...] have just dropped !! 👀 AD @kajabeauty juicy....](https://images.od.modash.io/0e35ea9337272c25617d17e7399aa3bd3c07908f)
affiliatetammytaylor x Kaja Beauty
![TikTok post by @affiliatetammytaylor for Kaja Beauty. Caption reads: [...] #makeuptips #newyearnewme @Kaja Beauty.](https://images.od.modash.io/e2ff645bca8f551c833a0987119206f9cc9071e9)
![TikTok post by @affiliatetammytaylor for Kaja Beauty. Caption reads: [...] #makeuptips #newyearnewme @Kaja Beauty.](https://images.od.modash.io/5955f5fee77d70c2c2f69f6d145b985837af0bc2)
![TikTok post by @affiliatetammytaylor for Kaja Beauty. Caption reads: [...] #tiktokbacktoschool @Kaja Beauty.](https://images.od.modash.io/ab5d163b7d88404c97f57ab0e05acf98d8f87103)
rose42012 x Kaja Beauty
![TikTok post by @rose42012 for Kaja Beauty. Caption reads: @Kaja Beauty KOREAN EYESHADOW BEAUTY [...].](https://images.od.modash.io/69cdeb6796f610eaf4d0e4fff4b9939d8ccf7a96)
![TikTok post by @rose42012 for Kaja Beauty. Caption reads: [...] @Kaja Beauty MINI EYESHADOWS [...].](https://images.od.modash.io/184143c3f5339e74b60c046dafd0af4035182a08)
![TikTok post by @rose42012 for Kaja Beauty. Caption reads: @Kaja Beauty EYE BENTO EYESHADOW TRIO THE [...].](https://images.od.modash.io/47d5a386180277bce03a723c52f32336b0e4b9dd)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Kaja Beauty had the most influencer activity. 53.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7%)
- India (5.8%)
- Indonesia (4.8%)
Kaja Beauty's influencer activity by market
Here is another example of Kaja Beauty collaborating with an influencer in United States.
banannabub x Kaja Beauty
Kaja Beauty's influencer activity vs. related brands
Kaja Beauty overlaps with Tower 28 Beauty and Glossier in playful, easy-to-use makeup that performs well in short-form tutorials and “everyday look” content, making them natural influencer strategy comparators.
Total influencer content
Kaja Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Tower 28 Beauty leads with 17.9k sponsored posts, significantly outpacing Glossier (4.8k posts) and Kaja Beauty (4.7k posts). Across all three brands, the average volume is 9.2k posts, indicating mature, scaled influencer programs.
By social platform
Kaja Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Tower 28 Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Tower 28 Beauty at 14.7k, Kaja Beauty at 4.4k, Glossier at 3.4k posts. Kaja Beauty's activity is particularly concentrated on TikTok. Tower 28 Beauty has several times more posts than Kaja Beauty and Glossier on Instagram, TikTok, and YouTube.
By geographical market
Kaja Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Kaja Beauty's top markets
Tower 28 Beauty has the highest estimated sponsored-post volume in United States (12k posts, 64.3%), United Kingdom (1.1k posts, 6.1%), Canada (969 posts, 5.4%), suggesting a North America focus, while Kaja Beauty leads in India with 275 posts (5.8%), while Glossier leads in Brazil with 187 posts (3.9%). Looking at United States specifically, the split is Tower 28 Beauty at 12k posts (64.3%), Glossier at 2.7k posts (55.6%), Kaja Beauty at 2.5k posts (53.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Tower 28 Beauty's Influencer Marketing Strategy
- Glossier's Influencer Marketing Strategy
- CAKES Body's Influencer Marketing Strategy
- Blank Street's Influencer Marketing Strategy
- Mars The Label's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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