Kaja Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.0k pieces of influencer content sponsored by Kaja Beauty over the last 12 months.
This report breaks down where & how Kaja Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Kaja Beauty, see here: Kaja Beauty influencers.
Influencer activity throughout the year
Kaja Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Kaja Beauty's influencer activity by month
Number of sponsored posts
Kaja Beauty's sponsored post volume peaks in December with 278 posts, 77% higher than the monthly average of 157. October recorded the lowest activity at 90 posts, 43% below average.
Kaja Beauty's influencer activity by month (views)
Total views on sponsored video posts
October generated the most views at 3.2M, while May recorded the least at 127.1k. Across all tracked posts in the 12-month window, average views per post were 8.7k. Interestingly, the highest-view month (October) does not align with peak post volume (December), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @taylorkratzer, generated 1.8M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kaja Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 1.8k posts (89.1%)
- Instagram: 215 posts (10.9%)
- YouTube: 1 posts (0.1%)
Kaja Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Kaja Beauty.
Here are 3 examples of Kaja Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nicolconcilio x Kaja Beauty
Influencer bio
Beauty•Lifestyle•Comedy Italian New Yorker turned LA Valley Girl 📧 Nicol@outshinetalent.com Book account: @nicolconcilioreads
Collaboration metrics
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taylorkratzer x Kaja Beauty
![TikTok post by @taylorkratzer for Kaja Beauty. Caption reads: [...] You know I loveee K Beauty… the @Kaja Beauty....](https://images.od.modash.io/e589255ec3817115da0ac44caa69b3f41a278620)
Influencer bio
where makeup finally makes sense 🫶🏼 ✉️contact@taylorkratzer.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
HeatherAustinmakeup x Kaja Beauty
![YouTube post by @HeatherAustinmakeup for Kaja Beauty. Caption reads: [...] @clarins @clarinsofficial @KajaBeauty....](https://images.od.modash.io/bc1b6dea7d39ffced52a479abf35b96aedb5bc5c)
Influencer bio
New beauty videos everyweek! Subscribe for reviews, tutorials, swatches, & commentary on all things makeup & beauty! Makeup makes me happy...here, we don't try to be perfect, we just want to have a good time with our makeup!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.2%
- Carousels: 0.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Kaja Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Kaja Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 83.9% of partnerships featuring creators averaging <1K views, Kaja Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.5M avg views/post):
krissyannewaters x Kaja Beauty
Influencer bio
🤍 Self Care is my Love Language 🎁 Amazon & TTS Reviews 💌 Collab: krissyawaters@gmail.com 👇Shop
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (20 avg views/post):
jennathome x Kaja Beauty
![TikTok post by @jennathome for Kaja Beauty. Caption reads: #eyeshadow #kajabeauty #beautyfinds #kbeauty [...].](https://images.od.modash.io/0778415cd6308fdfbc63c47da656dcb7514f84df)
Influencer bio
skincare + food | ttshop recommendations | 614 jenniferathome13@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Kaja Beauty's repeat partnerships
Out of 1.5k unique influencers in our dataset, 27 of them (2%) posted content for Kaja Beauty in 3 or more separate calendar months. The most consistent partner is @daniellenlipscomb, who has collaborated across 4 months with 8 total posts.
Here are 3 examples of Kaja Beauty's repeat influencer partnerships, with links to the sponsored content.
daniellenlipscomb x Kaja Beauty
![TikTok post by @daniellenlipscomb for Kaja Beauty. Caption reads: [...] bento eyeshadows from @Kaja Beauty are BACK!....](https://images.od.modash.io/540a27fbf899bc32fbecc055c348abf1dc531287)
![TikTok post by @daniellenlipscomb for Kaja Beauty. Caption reads: [...] #beautyhacks #onthego @Kaja Beauty .](https://images.od.modash.io/995d7491ff149471ed949536efedb1f5915e2aa9)
![TikTok post by @daniellenlipscomb for Kaja Beauty. Caption reads: [...] beauty bento eyeshadows by @Kaja Beauty....](https://images.od.modash.io/0f0e6d874084f54a29df643d44cb91446d7891bc)
mels_beautytips x Kaja Beauty
![TikTok post by @mels_beautytips for Kaja Beauty. Caption reads: Kaja beauty bundles are now on sale. [...].](https://images.od.modash.io/4b92d60de228feb27eaeefe9b07cb379cf257134)
![TikTok post by @mels_beautytips for Kaja Beauty. Caption reads: [...] and juicy glass lip oil. @Kaja Beauty....](https://images.od.modash.io/71c509f88083d84b4ea8ca1727a949a250109117)
![TikTok post by @mels_beautytips for Kaja Beauty. Caption reads: Kaja Beauty dewy bar and juicy glass lip [...].](https://images.od.modash.io/2f641c3315058a4941a85c27f79667df7ce8421f)
mac_daddyy x Kaja Beauty
![Instagram post by @mac_daddyy for Kaja Beauty. Caption reads: [...] the chat! 📲🎁💕
The @kajabeauty ‘Heart to....](https://images.od.modash.io/ea8f4da0fadb6fcb37680326e5d7f34e4fac0227)
![Instagram post by @mac_daddyy for Kaja Beauty. Caption reads: [...] spread the good news! 🗣️ @kajabeauty is now....](https://images.od.modash.io/1f7a79497cc3348646761b7772946fbfdf124e2f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Kaja Beauty had the most influencer activity. 57.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.2%)
- India (4.9%)
- Canada (3.7%)
Kaja Beauty's influencer activity by market
Here is another example of Kaja Beauty collaborating with an influencer in United States.
banannabub x Kaja Beauty
Kaja Beauty's influencer activity vs. related brands
Kaja Beauty’s playful, look-creation makeup overlaps with Flower Knows’ aesthetic-first cosmetics and Tower 28’s trendy, community-driven color products, making them strong peers for social-led launches.
Total influencer content
Kaja Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Flower Knows leads with 4.1k sponsored posts, significantly outpacing Tower 28 Beauty (2.7k posts) and Kaja Beauty (2k posts). Across all three brands, the average volume is 2.9k posts, indicating mature, scaled influencer programs.
By social platform
Kaja Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Flower Knows leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Flower Knows at 920, Tower 28 Beauty at 220, Kaja Beauty at 215 posts. Kaja Beauty's activity is particularly concentrated on TikTok. On Instagram and YouTube, Flower Knows has several times more posts than Kaja Beauty and Tower 28 Beauty.
By geographical market
Kaja Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Kaja Beauty's top markets
Tower 28 Beauty has the highest estimated sponsored-post volume in United States (1.7k posts, 63.2%), United Kingdom (183 posts, 6.8%), Canada (129 posts, 4.8%), suggesting a North America focus, while Flower Knows has the highest estimated sponsored-post volume in Brazil (261 posts, 6.4%), Philippines (200 posts, 4.9%), while Kaja Beauty leads in India with 97 posts (4.9%). Looking at United States specifically, the split is Tower 28 Beauty at 1.7k posts (63.2%), Kaja Beauty at 1.1k posts (57.1%), Flower Knows at 1.1k posts (26.8%).
Read more influencer strategy breakdowns
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