Kaja Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.2k pieces of influencer content sponsored by Kaja Beauty over the last 12 months.
This report breaks down where & how Kaja Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Kaja Beauty, see here: Kaja Beauty influencers.
Influencer activity throughout the year
Kaja Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Kaja Beauty's influencer activity by month
Number of sponsored posts
Kaja Beauty's sponsored post volume appears to trend upward over the 12-month period, rising from 520 posts in January to 576 in December. The peak month, December, reached 576 posts, 66% higher than the monthly average of 348.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kaja Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 3.8k posts (90.6%)
- Instagram: 383 posts (9.2%)
- YouTube: 9 posts (0.2%)
Kaja Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Kaja Beauty.
Here are 3 examples of Kaja Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
_cloebeauty x Kaja Beauty
![Instagram post by @_cloebeauty for Kaja Beauty. Caption reads: [...] hack for juiciest lip duo 💋🎀🩷👄....](https://images.od.modash.io/10568ce0b5203db2e8f6d34831076158ad4f6be9)
Influencer bio
UK 2nd top beauty influencer 2024🇬🇧✨ Blush obsessed 📧 Chloe_minto@hotmail.co.uk More videos in reel section Discount codes👇🏻
Collaboration metrics
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taylorkratzer x Kaja Beauty
![TikTok post by @taylorkratzer for Kaja Beauty. Caption reads: [...] You know I loveee K Beauty… the @Kaja Beauty....](https://images.od.modash.io/e589255ec3817115da0ac44caa69b3f41a278620)
Influencer bio
i'm just here to help you feel pretty 🫶🏼 ✉️contact@taylorkratzer.com | @AMO Talent House
Collaboration metrics
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AshleyKaylaMakeup x Kaja Beauty
Influencer bio
Hi! Ashley here I post and share all things makeup, fashion and lifestyle. I have a passion for getting creative and sharing this amongst those who share the same interests as me. I hope you can find something useful, entertaining, or fun on my channel and I thank you for visiting!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.4%
- Carousels: 5.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Kaja Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Kaja Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 80.7% of partnerships featuring creators averaging <1K views, Kaja Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (358.3k avg views/post):
houseofbrooklyn x Kaja Beauty
![TikTok post by @houseofbrooklyn for Kaja Beauty. Caption reads: [...] Glass Lip Balm IM SO EXCITED🤭🩷✨💄 @Kaja....](https://images.od.modash.io/69cd6a106dc14cd49aea153d2bd8d82517deddde)
Influencer bio
LA🌎🪽 Singer/ Songwriter BREATHE out now Find all links and info www.brooklynvanzandt.com Brooklyn@outshinetalent.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (7.6k avg views/post):
whitspickswfhm x Kaja Beauty
Influencer bio
Busy Mom’s Favorites — Easy Style, Real Life 📧whitspickswfhm@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Kaja Beauty's repeat partnerships
Out of 2.9k unique influencers in our dataset, 77 of them (3%) posted content for Kaja Beauty in 3 or more separate calendar months. The most consistent partner is @affiliatetammytaylor, who has collaborated across 8 months with 13 total posts.
Here are 3 examples of Kaja Beauty's repeat influencer partnerships, with links to the sponsored content.
affiliatetammytaylor x Kaja Beauty
![TikTok post by @affiliatetammytaylor for Kaja Beauty. Caption reads: [...] #TikTokShop #KajaBeauty #BentoEyeshadow....](https://images.od.modash.io/1a92767fc3f3bf420d84adeb697dc65bd2d41fe2)
![TikTok post by @affiliatetammytaylor for Kaja Beauty. Caption reads: [...] #makeuptips #newyearnewme @Kaja Beauty.](https://images.od.modash.io/e2ff645bca8f551c833a0987119206f9cc9071e9)
![TikTok post by @affiliatetammytaylor for Kaja Beauty. Caption reads: [...] #makeuptips #newyearnewme @Kaja Beauty.](https://images.od.modash.io/5955f5fee77d70c2c2f69f6d145b985837af0bc2)
ishasallll x Kaja Beauty
![TikTok post by @ishasallll for Kaja Beauty. Caption reads: [...] is all you need🤷🏻♀️ @Kaja Beauty Kaja....](https://images.od.modash.io/004349ce89e6cb2dc99256f82310697a63999a40)
![TikTok post by @ishasallll for Kaja Beauty. Caption reads: [...] purple accents are so me🦋 @Kaja Beauty....](https://images.od.modash.io/93fa9f98c6572598a6f908a852071faad08059f2)
rose42012 x Kaja Beauty
![TikTok post by @rose42012 for Kaja Beauty. Caption reads: @Kaja Beauty KOREAN EYESHADOW BEAUTY [...].](https://images.od.modash.io/69cdeb6796f610eaf4d0e4fff4b9939d8ccf7a96)
![TikTok post by @rose42012 for Kaja Beauty. Caption reads: [...] @Kaja Beauty MINI EYESHADOWS [...].](https://images.od.modash.io/184143c3f5339e74b60c046dafd0af4035182a08)
![TikTok post by @rose42012 for Kaja Beauty. Caption reads: @Kaja Beauty EYE BENTO EYESHADOW TRIO THE [...].](https://images.od.modash.io/47d5a386180277bce03a723c52f32336b0e4b9dd)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Kaja Beauty had the most influencer activity. 57.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.9%)
- India (6.8%)
- Mexico (3.7%)
Kaja Beauty's influencer activity by market
Here is another example of Kaja Beauty collaborating with an influencer in United States.
banannabub x Kaja Beauty
Kaja Beauty's influencer activity vs. related brands
Kaja Beauty competes with Glossier and Tower 28 Beauty in playful, modern makeup that is heavily discovered through TikTok and creator tutorials. These brands target similar audiences looking for easy-to-use products, fresh looks, and trend-led launches.
Total influencer content
Kaja Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Tower 28 Beauty leads with 16.3k sponsored posts, significantly outpacing Glossier (5.4k posts) and Kaja Beauty (4.2k posts). Across all three brands, the average volume is 8.6k posts, indicating mature, scaled influencer programs. Tower 28 Beauty has nearly four times as many posts as Kaja Beauty and about three times as many as Glossier.
By social platform
Kaja Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Tower 28 Beauty leads on Instagram and TikTok and Glossier leads on YouTube. The gap is most notable on TikTok, with Tower 28 Beauty at 13.7k, Kaja Beauty at 3.8k, Glossier at 3.8k posts. Kaja Beauty's activity is particularly concentrated on TikTok. On TikTok, Tower 28 Beauty has more than three times as many posts as Kaja Beauty and Glossier.
By geographical market
Kaja Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Kaja Beauty's top markets
Tower 28 Beauty has the highest estimated sponsored-post volume in United States (10k posts, 63.2%), United Kingdom (1.2k posts, 7.4%), Canada (783 posts, 4.8%), suggesting a North America focus, while Kaja Beauty leads in India with 284 posts (6.8%). Looking at United States specifically, the split is Tower 28 Beauty at 10k posts (63.2%), Glossier at 3k posts (54.3%), Kaja Beauty at 2.4k posts (57.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Glossier's Influencer Marketing Strategy
- Tower 28 Beauty's Influencer Marketing Strategy
- Teami Blends's Influencer Marketing Strategy
- ILIA Beauty's Influencer Marketing Strategy
- Siete Foods's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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