LEWKIN Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.5k pieces of influencer content sponsored by LEWKIN over the last 12 months.
This report breaks down where & how LEWKIN invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with LEWKIN, see here: LEWKIN influencers.
Influencer activity throughout the year
LEWKIN's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
LEWKIN's influencer activity by month
Number of sponsored posts
LEWKIN's sponsored post volume appears to trend upward over the 12-month period, rising from 337 posts in January to 594 in December. The peak month, November, reached 708 posts, 88% higher than the monthly average of 377.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of LEWKIN's sponsored influencer collaborations break down by social platform:
- TikTok: 3.5k posts (77.6%)
- Instagram: 1.0k posts (22.4%)
LEWKIN's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for LEWKIN.
Here are 2 examples of LEWKIN's recent sponsored collaborations (one each for Instagram, TikTok).
darciecatania x LEWKIN
Influencer bio
melb ⋆ *･ﾟ౨ৎ˚⟡˖ ࣪ tiktok @darcciiee
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
meeyatee x LEWKIN
Influencer bio
Professional doodler + clothes haver 💌 management.meeyatee@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.8%
- Carousels: 2.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers LEWKIN are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
LEWKIN's influencers average views (TikTok)
Based on each influencer's average views per post
With 42.6% of partnerships featuring creators averaging 1K-5K views, LEWKIN's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.4M avg views/post):
strawberr.vy x LEWKIN
Influencer bio
03 thestrawberrvy@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
kenia.galindo x LEWKIN
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
LEWKIN's repeat partnerships
Out of 2.3k unique influencers in our dataset, 99 of them (4%) posted content for LEWKIN in 3 or more separate calendar months. The most consistent partner is @sarang.hoe, who has collaborated across 9 months with 11 total posts.
Here are 3 examples of LEWKIN's repeat influencer partnerships, with links to the sponsored content.
ruerookie x LEWKIN
![TikTok post by @ruerookie for LEWKIN. Caption reads: [...] RUEROOKIE for up to 60% off! #lewkin....](https://images.od.modash.io/acd2ffc2479bb065158be1235693d9fef39b1981)
hhyunjinlee x LEWKIN
![Instagram post by @hhyunjinlee for LEWKIN. Caption reads: [...] ⬇️ • • top: code HHYUNJINLEE @lewkinofficial....](https://images.od.modash.io/003e35a54ebf9ba0df9cddc9db12d56c2d5a5897)
![Instagram post by @hhyunjinlee for LEWKIN. Caption reads: [...] code HHYUNJINLEE for 60% off @lewkinofficial....](https://images.od.modash.io/db9574e692578ad84222c6f4f5dfdce29ca32a40)
by.cailey x LEWKIN
![Instagram post by @by.cailey for LEWKIN. Caption reads: [...] woo(san)hwa hoodie thanks to....](https://images.od.modash.io/66900c27b0850ca2c70e425513c471440aa1d4ba)
![Instagram post by @by.cailey for LEWKIN. Caption reads: [...] and practical 🙂↕️ Thank you....](https://images.od.modash.io/a20d8e9f4751e8b1bb6f86ab084fcfb6afb384ce)
![Instagram post by @by.cailey for LEWKIN. Caption reads: [...] than pajamas 🙏 thank you @lewkinofficial!!....](https://images.od.modash.io/f71df94320f70df4bef6933e4f9663c1fe0ab44a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where LEWKIN had the most influencer activity. 53% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (7.5%)
- Australia (5.1%)
- United Kingdom (4.2%)
LEWKIN's influencer activity by market
Here is another example of LEWKIN collaborating with an influencer in United States.
kurom1suk1 x LEWKIN
LEWKIN's influencer activity vs. related brands
LEWKIN competes with THE COMMENSE and Rihoas in affordable, trend-led womenswear geared toward social shopping and outfit inspiration. These brands target similar Gen Z/young millennial customers and rely on influencer try-ons and haul content.
Total influencer content
LEWKIN vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
THE COMMENSE leads with 11.2k sponsored posts, notably outpacing Rihoas (9.5k posts) and LEWKIN (4.5k posts). Across all three brands, the average volume is 8.4k posts, indicating mature, scaled influencer programs.
By social platform
LEWKIN vs. related brands influencer activity (by social platform)
Sponsored posts by platform
LEWKIN leads on TikTok, while THE COMMENSE has the most activity on Instagram and Rihoas has the most activity on YouTube. The gap is most notable on Instagram, with THE COMMENSE at 9.3k, Rihoas at 7.5k, LEWKIN at 1k posts. LEWKIN's activity is particularly concentrated on TikTok. THE COMMENSE and Rihoas have several times more Instagram posts than LEWKIN.
By geographical market
LEWKIN vs. related brands influencer activity (by country)
Estimated sponsored posts in LEWKIN's top markets
THE COMMENSE has the highest estimated sponsored-post volume in United States (4.2k posts, 37.2%), United Kingdom (877 posts, 7.8%), India (675 posts, 6%), while LEWKIN has the highest estimated sponsored-post volume in Canada (340 posts, 7.5%), Australia (231 posts, 5.1%). Looking at United States specifically, the split is THE COMMENSE at 4.2k posts (37.2%), Rihoas at 2.6k posts (27.4%), LEWKIN at 2.4k posts (53%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- THE COMMENSE's Influencer Marketing Strategy
- Rihoas's Influencer Marketing Strategy
- Dossier's Influencer Marketing Strategy
- NOYZ's Influencer Marketing Strategy
- G FUEL's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.