We analyzed 4.5k pieces of influencer content sponsored by LEWKIN over the last 12 months.
This report breaks down where & how LEWKIN invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with LEWKIN, see here: LEWKIN influencers.
LEWKIN's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
LEWKIN's sponsored post volume appears to trend upward over the 12-month period, rising from 316 posts in January to 559 in December. The peak month, November, reached 709 posts, 90% higher than the monthly average of 374.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of LEWKIN's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for LEWKIN.
Here are 3 examples of LEWKIN's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
melb ⋆ *･ﾟ౨ৎ˚⟡˖ ࣪ tiktok @darcciiee
Collaboration metrics
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Influencer bio
Professional doodler + clothes haver 💌 management.meeyatee@gmail.com
Collaboration metrics
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Influencer bio
UK Resident Doctor (FY1) 영국 의사의 기록 Jehovah Jireh insta: b_hyeoni
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers LEWKIN are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 42.5% of partnerships featuring creators averaging 1K-5K views, LEWKIN's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.1M avg views/post):
Influencer bio
김주은 🇰🇷 | istp ᥫ᭡ ✉️: jennykim079@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
Influencer bio
❀ eats & fits 𓆝 ೃ nyc ❀ .ೃ ࿔ sungjulie17@gmail
Collaboration metrics
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Out of 2.3k unique influencers in our dataset, 97 of them (4%) posted content for LEWKIN in 3 or more separate calendar months. The most consistent partner is @sarang.hoe, who has collaborated across 11 months with 13 total posts.
Here are 3 examples of LEWKIN's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where LEWKIN had the most influencer activity. 45.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of LEWKIN collaborating with an influencer in United States.
LEWKIN’s trend-driven women’s fashion overlaps with THE COMMENSE and Rihoas, which compete for the same social-discovery shopper seeking affordable, influencer-styled outfits.
Total sponsored posts tracked (last 12 months)
THE COMMENSE leads with 11.3k sponsored posts, marginally ahead of Rihoas (9.9k posts) and LEWKIN (4.5k posts). Across all three brands, the average volume is 8.6k posts, indicating mature, scaled influencer programs. THE COMMENSE and Rihoas have more than double LEWKIN’s total post count.
Sponsored posts by platform
LEWKIN leads on TikTok and YouTube, while THE COMMENSE leads on Instagram. The gap is most notable on Instagram, with THE COMMENSE at 9.7k, Rihoas at 7.7k, LEWKIN at 1.1k posts. LEWKIN's activity is particularly concentrated on TikTok. On Instagram, THE COMMENSE and Rihoas have many more posts than LEWKIN, while on TikTok, LEWKIN has more than double THE COMMENSE’s posts.
Estimated sponsored posts in LEWKIN's top markets
THE COMMENSE has the highest estimated sponsored-post volume in United States (4.3k posts, 37.9%), India (563 posts, 5%), while Rihoas has the highest estimated sponsored-post volume in United Kingdom (853 posts, 8.6%), Spain (585 posts, 5.9%), suggesting a Europe focus, while LEWKIN has the highest estimated sponsored-post volume in Canada (329 posts, 7.3%), Australia (244 posts, 5.4%). Looking at United States specifically, the split is THE COMMENSE at 4.3k posts (37.9%), Rihoas at 2.8k posts (28.1%), LEWKIN at 2.1k posts (45.9%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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