SodaStream Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by SodaStream over the last 12 months.
This report breaks down where & how SodaStream invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with SodaStream, see here: SodaStream influencers.
Influencer activity throughout the year
SodaStream's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
SodaStream's influencer activity by month
Number of sponsored posts
SodaStream's influencer output appears relatively consistent throughout the year, averaging about 99 sponsored posts per month. July recorded the highest volume at 147 posts (48% above average), while February was the quietest at 61 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of SodaStream's sponsored influencer collaborations break down by social platform:
- Instagram: 776 posts (64.9%)
- TikTok: 419 posts (35.1%)
SodaStream's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for SodaStream.
Here are 2 examples of SodaStream's recent sponsored collaborations (one each for Instagram, TikTok).
tylersode x SodaStream
Influencer bio
CA | AZ 📍 @athletics 🟡🟢 @nike athlete @baileykindle
Collaboration metrics
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bradengalloway x SodaStream
![TikTok post by @bradengalloway for SodaStream. Caption reads: [...] without sacrificing the fizz. @SodaStreamUSA....](https://images.od.modash.io/28d866cd05cc0f2b9b8cdc8c93174f877f46bd11)
Influencer bio
Family | Travel | Lifestyle | Fitness —————————- Partnerships: bgalloway@select.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 86.2%
- Posts: 13.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers SodaStream are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
SodaStream's influencers average views (Instagram)
Based on each influencer's average views per post
SodaStream's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (567.2k avg views/post):
emmezhou x SodaStream
![Instagram post by @emmezhou for SodaStream. Caption reads: [...] there’s only one right answer…) #Ad....](https://images.od.modash.io/3ab9af7e018bb30cd8d977b04b3998c491efd728)
Influencer bio
just a yale grad but still hangry ✨🥞🫐🥟🍡🧈 emme@proudmanagement.net
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (6.9k avg views/post):
etherealelsa x SodaStream
![Instagram post by @etherealelsa for SodaStream. Caption reads: [...] treat craving healthier using my new....](https://images.od.modash.io/08d87234459e78a95d6b4955e3d02b44c684b1bd)
Influencer bio
just another girl on the internet 💘 vintage clothes & my dalmatian, dorothy 💘 partnerships: elsa@mgptalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
SodaStream's repeat partnerships
Out of 864 unique influencers in our dataset, 28 of them (3%) posted content for SodaStream in 3 or more separate calendar months. The most consistent partner is @lomasachockey, who has collaborated across 7 months with 25 total posts.
Here are 3 examples of SodaStream's repeat influencer partnerships, with links to the sponsored content.
lomasachockey x SodaStream
![Instagram post by @lomasachockey for SodaStream. Caption reads: @sodastreamarg acompaña a nuestros [...].](https://images.od.modash.io/75371a252480fd10e3fe00d952ca6b54ab830992)
![Instagram post by @lomasachockey for SodaStream. Caption reads: [...] @worldpadelcentercanning @sodastreamarg....](https://images.od.modash.io/0bfa0176e32e4790d38d90a9bd6710a650b01749)
![Instagram post by @lomasachockey for SodaStream. Caption reads: [...] @worldpadelcentercanning @sodastreamarg....](https://images.od.modash.io/62132bc6a2490482c783e3aa2e44faec0f0ab43d)
zsigmond_angii x SodaStream
![Instagram post by @zsigmond_angii for SodaStream. Caption reads: [...] csaptunk a Rádió 1-gyel és a SodaStreammel!....](https://images.od.modash.io/b5d2325cc9a4079ffda91ff71ac69e99cdb929b5)
![Instagram post by @zsigmond_angii for SodaStream. Caption reads: [...] szénsavas üdítőt a SodaStreammel és az új....](https://images.od.modash.io/4c2f9711c7f279dc21843e1f3c59b143412c59d9)
angiizsigmond x SodaStream
![TikTok post by @angiizsigmond for SodaStream. Caption reads: [...] 30-ig Black Friday🖤 akció a....](https://images.od.modash.io/8d57ebabce92dc1a064455c14a4c881d3c64e42b)
![TikTok post by @angiizsigmond for SodaStream. Caption reads: [...] csaptunk a Rádió 1-gyel és a SodaStreammel!....](https://images.od.modash.io/f4c262eab4504e6f49451d267ed80d7832d49389)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where SodaStream had the most influencer activity. 17.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Poland (15.2%)
- United Kingdom (7.1%)
- Argentina (6.8%)
SodaStream's influencer activity by market
Here is another example of SodaStream collaborating with an influencer in United States.
targetbabefinds x SodaStream
![TikTok post by @targetbabefinds for SodaStream. Caption reads: [...] sparkling drink ✨ I made this using my....](https://images.od.modash.io/67cd6a6371955b4f16536fb70440062501b2a578)
SodaStream's influencer activity vs. related brands
SodaStream competes for kitchen appliance and at-home beverage moments alongside COSORI and Ninja Kitchen, which also win through functional demos and recipe content. These brands share similar creator channels where convenience and lifestyle utility are key selling points.
Total influencer content
SodaStream vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ninja Kitchen leads with 32.3k sponsored posts, significantly outpacing COSORI (7.4k posts) and SodaStream (1.2k posts). Across all three brands, the average volume is 13.6k posts, indicating mature, scaled influencer programs. Ninja Kitchen has multiple times more total posts than SodaStream and COSORI.
By social platform
SodaStream vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Ninja Kitchen leads on Instagram and TikTok and COSORI leads on YouTube. The gap is most notable on TikTok, with Ninja Kitchen at 23k, COSORI at 2.5k, SodaStream at 419 posts. Ninja Kitchen's activity is particularly concentrated on TikTok. On TikTok, Ninja Kitchen has multiple times more posts than SodaStream and COSORI.
By geographical market
SodaStream vs. related brands influencer activity (by country)
Estimated sponsored posts in SodaStream's top markets
Ninja Kitchen has the highest estimated sponsored-post volume in United States (12k posts, 38.3%), United Kingdom (4.3k posts, 13.3%), France (2.1k posts, 6.5%), suggesting a Europe focus, while COSORI has the highest estimated sponsored-post volume in Germany (885 posts, 12%), Spain (760 posts, 10.3%), suggesting a Europe focus, while SodaStream leads in Poland with 182 posts (15.2%). Looking at United States specifically, the split is Ninja Kitchen at 12k posts (38.3%), COSORI at 1.7k posts (23%), SodaStream at 206 posts (17.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- COSORI's Influencer Marketing Strategy
- Ninja Kitchen's Influencer Marketing Strategy
- Amnesty Italia's Influencer Marketing Strategy
- Club L London's Influencer Marketing Strategy
- CAKES Body's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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