SodaStream Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.3k pieces of influencer content sponsored by SodaStream over the last 12 months.

This report breaks down where & how SodaStream invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with SodaStream, see here: SodaStream influencers.

Influencer activity throughout the year

SodaStream's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

SodaStream's influencer output appears relatively consistent throughout the year, averaging about 107 sponsored posts per month. June recorded the highest volume at 153 posts (43% above average), while February was the quietest at 63 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of SodaStream's sponsored influencer collaborations break down by social platform:

• Instagram: 715 posts (54.9%)
• TikTok: 587 posts (45%)
• YouTube: 1 posts (0.1%)

Instagram influencer marketing is a clear focus for SodaStream.

Here are 3 examples of SodaStream's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

sss.sophiie x SodaStream

sss.sophiie

@sss.sophiie

22 May, 26

5.5M

340.9k

[...] popcorn ✅ Unlimited fizzy drinks ✅ @sodastreamgb gifted 💙

Influencer bio

Sunday resets & Satisfying cleans 🫧🛋️🪴☁️ sophie@dashtalent.co.uk ⬇️LINKS⬇️

Collaboration metrics

Post views5.5M

Post EMV $198.0k

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bradengalloway x SodaStream

bradengalloway

@bradengalloway

09 Jan, 26

26.8M

59.8k

[...] without sacrificing the fizz. @SodaStreamUSA #ad #SodastreamPartner

Influencer bio

Family | Lifestyle | Travel —————————- Partnerships: braden@night.co

Collaboration metrics

Post views26.8M

Post EMV $539.0k

More influencer data

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2krazyketos x SodaStream

2krazyketos

@2krazyketos

12 Jul, 26

20.2k

672

Soda Stream 20% off link: Is the new SodaStream Fountain a game-changer or just a [...]

Influencer bio

What’s up, Family! If you’re looking for more information about the Ketogenic Lifestyle, recipes to keep you on plan and encouragement for your keto journey, you’ve come to the right place! We’re not doctors. We’re not body builders. And, we’re not youngsters. We’re just your average, middle-aged, mom and dad. But, that’s great news! Because if keto can work for us, it can work for anybody! Still, there’s a lot of information and products to wade through when it comes to the ketogenic lifestyle. We want to help simplify your journey. Since our YouTube channel began in August 2018, we’ve tried to make keto onboarding easier with product reviews, recipe videos and honest discussions of various keto topics. #968445 #AvantLink

Collaboration metrics

Post views20.2k

Post EMV $672

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

SodaStream's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (611.8k avg views/post):

lorenzo.riccardi17 x SodaStream

lorenzo.riccardi17

@lorenzo.riccardi17

25 Mar, 26

673.5k

[...] frizzanti! Niente più casse d’acqua, @sodastreamit soddisferà tutti i tuoi livelli di [...]

Influencer bio

Milan 🇮🇹/🇺🇸 New York Funny Dad In Elenco AGCOM

Collaboration metrics

Post views673.5k

Post EMV $20.2k

More influencer data

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And here is another example with a smaller creator on Instagram (6.9k avg views/post):

etherealelsa x SodaStream

etherealelsa

@etherealelsa

11 Dec, 25

8.1k

89

[...] treat craving healthier using my new @sodastreamau ENSO! #SodaStreamSwap #66DaySwap [...]

Influencer bio

just another girl on the internet 💘 vintage clothes & my dalmatian, dorothy 💘 partnerships: elsa@mgptalent.com

Collaboration metrics

Post views8.1k

Post EMV $253

More influencer data

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SodaStream's repeat partnerships

zsaneszka x SodaStream

zsaneszka

@zsaneszka

28 Sep, 25

19k

420

[...] bárhová magammal vihetem #sodastream #fizz&go #környezettudatos [...]

zsaneszka

@zsaneszka

03 Aug, 25

18.2k

[...] sstzsanett10 kuponkóddal a @sodastream.magyarorszag @sodastream [...]

zsaneszka

@zsaneszka

14 Dec, 25

15.7k

280

[...] van a PET-palackokból? A @sodastream -mel nem kell többé [...]

losttogether.hu x SodaStream

losttogether.hu

@losttogether.hu

18 Oct, 25

12.1k

417

[...] melyik lett a finomabb😍 @SodaStream Magyarország #PepsiMadeByMe [...]

losttogether.hu

@losttogether.hu

16 Nov, 25

8.4k

237

November 30-ig Black Friday a sodastream.hu-n😍 @SodaStream [...]

losttogether.hu

@losttogether.hu

13 Dec, 25

5.7k

72

[...] a szeretteidnek? @SodaStream Magyarország 🫶🏼 [...]

sg_eveliin x SodaStream

sg_eveliin

@sg_eveliin

02 Aug, 25

3.6k

35

[...] üdítő nálam készül – SodaStreammel.💧✨ @sodastream Kevés [...]

sg_eveliin

@sg_eveliin

13 Dec, 25

1.8k

[...] környezetbarát örömöt: SodaStream! ✨ Egy gombnyomás, és mindig [...]

sg_eveliin

@sg_eveliin

18 Oct, 25

1.6k

[...] gyümölcsös 7Up frissítőm a SodaStream gépemmel készítve minden [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Poland (12.8%)
• United Kingdom (9.2%)
• France (6.6%)

Here is another example of SodaStream collaborating with an influencer in United States.

targetbabefinds x SodaStream

targetbabefinds

@targetbabefinds

31 Mar, 26

12.5M

5k

[...] sparkling drink ✨ I made this using my Sodastream ENSO® and the new Melted Ice Pop bubly [...]

SodaStream's influencer activity vs. related brands

SodaStream competes for at-home kitchen and beverage routines alongside Ninja Kitchen and from Our Place, which also win via appliance/cookware-led lifestyle content. Creator demos, recipe formats, and countertop “setup” videos are key overlap areas.

Total influencer content

Ninja Kitchen leads with 39.9k sponsored posts, significantly outpacing from Our Place (2.5k posts) and SodaStream (1.3k posts). Across all three brands, the average volume is 14.5k posts, indicating mature, scaled influencer programs. Ninja Kitchen has several times more total posts than SodaStream and from Our Place.

By social platform

Among these brands, Ninja Kitchen leads on Instagram and TikTok and from Our Place leads on YouTube. The gap is most notable on TikTok, with Ninja Kitchen at 28.5k, from Our Place at 747, SodaStream at 587 posts. Ninja Kitchen's activity is particularly concentrated on TikTok. On TikTok, Ninja Kitchen has several times more posts than SodaStream and from Our Place.

By geographical market

Ninja Kitchen has the highest estimated sponsored-post volume in United States (17k posts, 42.5%), United Kingdom (5k posts, 12.6%), France (2.6k posts, 6.4%), suggesting a Europe focus, while SodaStream leads in Poland with 167 posts (12.8%), while from Our Place leads in Canada with 142 posts (5.8%). Looking at United States specifically, the split is Ninja Kitchen at 17k posts (42.5%), from Our Place at 1.5k posts (61.1%), SodaStream at 224 posts (17.2%).