SodaStream Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.5k pieces of influencer content sponsored by SodaStream over the last 12 months.
This report breaks down where & how SodaStream invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with SodaStream, see here: SodaStream influencers.
Influencer activity throughout the year
SodaStream's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
SodaStream's influencer activity by month
Number of sponsored posts
SodaStream's sponsored post volume peaks in August with 216 posts, 82% higher than the monthly average of 119. February recorded the lowest activity at 63 posts, 47% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of SodaStream's sponsored influencer collaborations break down by social platform:
- Instagram: 754 posts (50%)
- TikTok: 753 posts (49.9%)
- YouTube: 1 posts (0.1%)
SodaStream's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for SodaStream.
Here are 3 examples of SodaStream's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sss.sophiie x SodaStream
![Instagram post by @sss.sophiie for SodaStream. Caption reads: [...] popcorn ✅ Unlimited fizzy drinks ✅....](https://images.od.modash.io/6fe5a1826b6921ef58ee784214b1a124eeaa6e23)
Influencer bio
Sunday resets & realistic cleans 🫧🛋️🪴☁️ sophie@dashtalent.co.uk ⬇️LINKS⬇️
Collaboration metrics
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bradengalloway x SodaStream
![TikTok post by @bradengalloway for SodaStream. Caption reads: [...] without sacrificing the fizz. @SodaStreamUSA....](https://images.od.modash.io/28d866cd05cc0f2b9b8cdc8c93174f877f46bd11)
Influencer bio
Family | Lifestyle | Travel —————————- Partnerships: braden@night.co
Collaboration metrics
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2krazyketos x SodaStream
Influencer bio
What’s up, Family! If you’re looking for more information about the Ketogenic Lifestyle, recipes to keep you on plan and encouragement for your keto journey, you’ve come to the right place! We’re not doctors. We’re not body builders. And, we’re not youngsters. We’re just your average, middle-aged, mom and dad. But, that’s great news! Because if keto can work for us, it can work for anybody! Still, there’s a lot of information and products to wade through when it comes to the ketogenic lifestyle. We want to help simplify your journey. Since our YouTube channel began in August 2018, we’ve tried to make keto onboarding easier with product reviews, recipe videos and honest discussions of various keto topics. #968445 #AvantLink
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 90.2%
- Posts: 9.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers SodaStream are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
SodaStream's influencers average views (Instagram)
Based on each influencer's average views per post
SodaStream's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (630.0k avg views/post):
lorenzo.riccardi17 x SodaStream
![Instagram post by @lorenzo.riccardi17 for SodaStream. Caption reads: [...] frizzanti! Niente più casse d’acqua,....](https://images.od.modash.io/300bd4f11c36f9a1e3cf96048e53c4e60214cc0c)
Influencer bio
Milan 🇮🇹/🇺🇸 New York Funny Dad In Elenco AGCOM
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.5k avg views/post):
itayedri x SodaStream
![Instagram post by @itayedri for SodaStream. Caption reads: [...] עם סודהסטרים בשיתוף ממומן סודהסטרים....](https://images.od.modash.io/42fa777658ede08597f516b6e3bb11cb852772fa)
Influencer bio
אוכל, מוסיקה , מתכונים בקצב… יוצר תוכן קולינרי
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
SodaStream's repeat partnerships
Out of 982 unique influencers in our dataset, 42 of them (4%) posted content for SodaStream in 3 or more separate calendar months. The most consistent partner is @itsstephanievenier, who has collaborated across 5 months with 6 total posts.
Here are 3 examples of SodaStream's repeat influencer partnerships, with links to the sponsored content.
burleighn x SodaStream
![TikTok post by @burleighn for SodaStream. Caption reads: SodaStream Fizz & Go 💦✨ Take your [...].](https://images.od.modash.io/6b41f2c7dbc4c652f9094507e2cf66867e3bbddc)
![TikTok post by @burleighn for SodaStream. Caption reads: Sodastream Fizz & Go 0.9L Stainless [...].](https://images.od.modash.io/d854289e6a5b6582cc0b2fd8ff59a500e086b2af)
dennskiiiiii x SodaStream
![Instagram post by @dennskiiiiii for SodaStream. Caption reads: [...] wir ein Date zusammen mit @sodastreamdach....](https://images.od.modash.io/07a7d480fa170e9bc9715e758f25796f539ca8b1)
![Instagram post by @dennskiiiiii for SodaStream. Caption reads: [...] es beim Shopping und der Sodastream Truck....](https://images.od.modash.io/f99b8a64436ed934ad6686606a5347690e8d3b4b)
samplesquad.sam x SodaStream
![TikTok post by @samplesquad.sam for SodaStream. Caption reads: [...] soda at home! Get your @SodaStreamUSA Terra....](https://images.od.modash.io/25cf44306fe3b8705a4a861b3ac8e4cb7a986544)
![TikTok post by @samplesquad.sam for SodaStream. Caption reads: [...] and Pepsi zero sugar. Love @SodaStreamUSA....](https://images.od.modash.io/7674b831f15e15114f981363d25324a1d55ff817)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where SodaStream had the most influencer activity. 17.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Poland (14.3%)
- United Kingdom (9.5%)
- France (5.4%)
SodaStream's influencer activity by market
Here is another example of SodaStream collaborating with an influencer in United States.
targetbabefinds x SodaStream
![TikTok post by @targetbabefinds for SodaStream. Caption reads: [...] sparkling drink ✨ I made this using my....](https://images.od.modash.io/67cd6a6371955b4f16536fb70440062501b2a578)
SodaStream's influencer activity vs. related brands
SodaStream competes in the kitchen-appliance space where Ninja Kitchen and COSORI also win through countertop convenience and recipe-driven creator content. All three are purchased based on demos, reviews, and lifestyle integration shared by influencers.
Total influencer content
SodaStream vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ninja Kitchen leads with 33.7k sponsored posts, significantly outpacing COSORI (4.9k posts) and SodaStream (1.5k posts). Across all three brands, the average volume is 13.4k posts, indicating mature, scaled influencer programs. Ninja Kitchen has several times more total posts than SodaStream and COSORI.
By social platform
SodaStream vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Ninja Kitchen leads on Instagram and TikTok and COSORI leads on YouTube. The gap is most notable on TikTok, with Ninja Kitchen at 29.2k, COSORI at 2.6k, SodaStream at 753 posts. Ninja Kitchen's activity is particularly concentrated on TikTok. On TikTok, Ninja Kitchen has far more posts than SodaStream and COSORI.
By geographical market
SodaStream vs. related brands influencer activity (by country)
Estimated sponsored posts in SodaStream's top markets
Ninja Kitchen has the highest estimated sponsored-post volume in United States (11k posts, 32.7%), United Kingdom (4.6k posts, 13.6%), France (3.6k posts, 10.8%), suggesting a Europe focus, while COSORI has the highest estimated sponsored-post volume in Germany (685 posts, 14.1%), Spain (612 posts, 12.6%), suggesting a Europe focus, while SodaStream leads in Poland with 216 posts (14.3%). Looking at United States specifically, the split is Ninja Kitchen at 11k posts (32.7%), SodaStream at 267 posts (17.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Ninja Kitchen's Influencer Marketing Strategy
- COSORI's Influencer Marketing Strategy
- Amnesty Italia's Influencer Marketing Strategy
- Club L London's Influencer Marketing Strategy
- CAKES Body's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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