SodaStream Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by SodaStream over the last 12 months.
This report breaks down where & how SodaStream invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with SodaStream, see here: SodaStream influencers.
Influencer activity throughout the year
SodaStream's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
SodaStream's influencer activity by month
Number of sponsored posts
SodaStream's sponsored post volume appears to trend upward over the 12-month period, rising from 58 posts in January to 124 in December. The peak month, July, reached 155 posts, 65% higher than the monthly average of 94.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of SodaStream's sponsored influencer collaborations break down by social platform:
- Instagram: 771 posts (68.5%)
- TikTok: 353 posts (31.4%)
- YouTube: 1 posts (0.1%)
SodaStream's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for SodaStream.
Here are 3 examples of SodaStream's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
tylersode x SodaStream
Influencer bio
CA | AZ 📍 @athletics 🟡🟢 @nike athlete @baileykindle
Collaboration metrics
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bradengalloway x SodaStream
![TikTok post by @bradengalloway for SodaStream. Caption reads: [...] without sacrificing the fizz. @SodaStreamUSA....](https://images.od.modash.io/28d866cd05cc0f2b9b8cdc8c93174f877f46bd11)
Influencer bio
Lifestyle | Travel | Family | Fitness —————————- Partnerships: bgalloway@select.co
Collaboration metrics
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HungryMockingbird x SodaStream
![YouTube post by @HungryMockingbird for SodaStream. Caption reads: [...] is an ice cold crispy soda made with....](https://images.od.modash.io/7a35c0ea1e04ffb54f54f3f0e67df0450299c67d)
Influencer bio
Professional cooking made doable at home! From elevated comfort food to creative flavor combinations, I share the culinary skills I've learned as an NFL private chef and professional hostess. Whether you want to master restaurant-quality techniques at home or discover unique recipe twists, I'll show you how to cook with confidence and creativity. 📧 Business: taelorrankin@hungrymockingbird.com 📝 Full recipes: hungrymockingbird.substack.com New techniques and recipes every week! Subscribe for cooking that goes beyond the basics ⬇️
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 85.1%
- Posts: 14.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers SodaStream are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
SodaStream's influencers average views (Instagram)
Based on each influencer's average views per post
With 30.2% of partnerships featuring creators averaging 10K-50K views, SodaStream's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 28.4%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (562.5k avg views/post, 345.8k followers):
imazzegaro x SodaStream
![Instagram post by @imazzegaro for SodaStream. Caption reads: [...] Da quando abbiamo scelto @sodastreamit , la....](https://images.od.modash.io/4b4daef055febc16205e0d23911e62c790a75f0c)
Influencer bio
Famiglia, caos & risate 👧🏼👶🏻🐶🐈 Genitori part-time, amanti del sushi full-time! 🍣 📩imazzegaro@sparkleagency.it ⬇️ACQUISTA IL NOSTRO LIBRO QUI!⬇️
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.8k avg views/post, 52.9k followers):
shira_feldman x SodaStream
Influencer bio
✨ Mama to Ellie 👶🏼 | Travel + Style 💼 Owner @la_basics | 📍Based in Israel 📷 Reels • UGC • Collabs 📩 DM | shirshur1992@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
SodaStream's repeat partnerships
Out of 805 unique influencers in our dataset, 28 of them (3%) posted content for SodaStream in 3 or more separate calendar months. The most consistent partner is @lomasachockey, who has collaborated across 8 months with 28 total posts.
Here are 3 examples of SodaStream's repeat influencer partnerships, with links to the sponsored content.
lomasachockey x SodaStream
![Instagram post by @lomasachockey for SodaStream. Caption reads: @sodastreamarg acompaña a nuestros [...].](https://images.od.modash.io/75371a252480fd10e3fe00d952ca6b54ab830992)
![Instagram post by @lomasachockey for SodaStream. Caption reads: [...] @worldpadelcentercanning @sodastreamarg....](https://images.od.modash.io/0bfa0176e32e4790d38d90a9bd6710a650b01749)
![Instagram post by @lomasachockey for SodaStream. Caption reads: [...] @worldpadelcentercanning @sodastreamarg....](https://images.od.modash.io/b256848dc645c02a0536feff9620521dc8ff6c70)
zsigmond_angii x SodaStream
![Instagram post by @zsigmond_angii for SodaStream. Caption reads: [...] csaptunk a Rádió 1-gyel és a SodaStreammel!....](https://images.od.modash.io/b5d2325cc9a4079ffda91ff71ac69e99cdb929b5)
![Instagram post by @zsigmond_angii for SodaStream. Caption reads: [...] szénsavas üdítőt a SodaStreammel és az új....](https://images.od.modash.io/4c2f9711c7f279dc21843e1f3c59b143412c59d9)
angiizsigmond x SodaStream
![TikTok post by @angiizsigmond for SodaStream. Caption reads: [...] 30-ig Black Friday🖤 akció a....](https://images.od.modash.io/8d57ebabce92dc1a064455c14a4c881d3c64e42b)
![TikTok post by @angiizsigmond for SodaStream. Caption reads: [...] csaptunk a Rádió 1-gyel és a SodaStreammel!....](https://images.od.modash.io/f4c262eab4504e6f49451d267ed80d7832d49389)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where SodaStream had the most influencer activity. 16.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Poland (15.5%)
- United Kingdom (8.6%)
- Argentina (5.8%)
SodaStream's influencer activity by market
Here is another example of SodaStream collaborating with an influencer in United States.
kelseyoppenheim x SodaStream
SodaStream's influencer activity vs. related brands
SodaStream targets at-home beverage enthusiasts and kitchen-focused lifestyle shoppers. BruMate overlaps on drinkware and beverage routines, while from Our Place competes for the same modern home/kitchen audience influenced by social content and product demos.
Total influencer content
SodaStream vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BruMate leads with 7.7k sponsored posts, significantly outpacing from Our Place (2.7k posts) and SodaStream (1.1k posts). Across all three brands, the average volume is 3.8k posts, indicating mature, scaled influencer programs. BruMate has several times more total posts than SodaStream and from Our Place.
By social platform
SodaStream vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, from Our Place leads on Instagram and YouTube and BruMate leads on TikTok. The gap is most notable on TikTok, with BruMate at 7.1k, from Our Place at 771, SodaStream at 353 posts. BruMate's activity is particularly concentrated on TikTok. BruMate has many more TikTok posts than SodaStream and from Our Place.
By geographical market
SodaStream vs. related brands influencer activity (by country)
Estimated sponsored posts in SodaStream's top markets
BruMate has the highest estimated sponsored-post volume in United States (4.9k posts, 63.6%), Japan (1.4k posts, 18.2%), Canada (317 posts, 4.1%), suggesting a North America focus, while from Our Place leads in United Kingdom with 363 posts (13.5%), while SodaStream leads in Poland with 174 posts (15.5%). Looking at United States specifically, the split is BruMate at 4.9k posts (63.6%), from Our Place at 1.6k posts (60.9%), SodaStream at 190 posts (16.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BruMate's Influencer Marketing Strategy
- from Our Place's Influencer Marketing Strategy
- Bask and Lather Co's Influencer Marketing Strategy
- Bratz's Influencer Marketing Strategy
- Reebok's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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