We analyzed 14.0k pieces of influencer content sponsored by G FUEL over the last 12 months.
This report breaks down where & how G FUEL invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with G FUEL, see here: G FUEL influencers.
G FUEL's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
G FUEL's influencer output appears relatively consistent throughout the year, averaging about 1.2k sponsored posts per month. December recorded the highest volume at 1.6k posts (35% above average), while February was the quietest at 614 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of G FUEL's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for G FUEL.
Here are 2 examples of G FUEL's recent sponsored collaborations (one each for Instagram, YouTube).
Influencer bio
👦🏼 Son of @loganchitwood @whitneygeorge_ 🗿 Sigma Son 👾 Awesome Content 🎢 Six Flags Fanatic
Collaboration metrics
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Influencer bio
I make videos.
Collaboration metrics
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If you break this down further by content type on YouTube, this is what it looks like:
💡 Related resource: How To Find YouTube Influencers.
For their top social platform (YouTube), here is a breakdown of the type of influencers G FUEL are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
G FUEL's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (1.4M avg views/post):
Influencer bio
Business email: jynxzi@rightclick.gg
Collaboration metrics
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And here is another example with a smaller creator on YouTube (9.8k avg views/post):
Influencer bio
Content Creator for @GhostGaming @InvadeCollective mattfpsbiz@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 606 unique influencers in our dataset, 224 of them (37%) posted content for G FUEL in 3 or more separate calendar months. The most consistent partner is @WhosImmortal, who has collaborated across 13 months with 299 total posts.
Here are 3 examples of G FUEL's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where G FUEL had the most influencer activity. 68.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of G FUEL collaborating with an influencer in United States.
G FUEL competes for energy and performance beverage consumers with DrinkPrime and Red Bull, especially in gaming and active lifestyle contexts. These brands are natural influencer benchmarks due to their strong creator sponsorships and community activation.
Total sponsored posts tracked (last 12 months)
G FUEL leads with 14k sponsored posts, significantly outpacing Red Bull (7.4k posts) and DrinkPrime (4.4k posts). Across all three brands, the average volume is 8.6k posts, indicating mature, scaled influencer programs. G FUEL has nearly double the total posts of Red Bull and more than triple DrinkPrime.
Sponsored posts by platform
G FUEL leads on YouTube, while Red Bull has the most activity on Instagram and DrinkPrime has the most activity on TikTok. The gap is most notable on YouTube, with G FUEL at 13.4k, Red Bull at 2k, DrinkPrime at 20 posts. G FUEL's activity is particularly concentrated on YouTube. On YouTube, G FUEL has far more posts than Red Bull and DrinkPrime, while G FUEL has no TikTok posts in this comparison.
Estimated sponsored posts in G FUEL's top markets
G FUEL has the highest estimated sponsored-post volume in United States (9.7k posts, 68.8%), United Kingdom (1.3k posts, 9.2%), Canada (772 posts, 5.5%), suggesting a North America focus, while Red Bull has the highest estimated sponsored-post volume in Brazil (860 posts, 11.6%), India (675 posts, 9.1%). Looking at United States specifically, the split is G FUEL at 9.7k posts (68.8%), DrinkPrime at 2.3k posts (51.3%), Red Bull at 1.9k posts (25%). G FUEL's strength in United States and United Kingdom may indicate a home-market focus, while Red Bull shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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