G FUEL Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 14.5k pieces of influencer content sponsored by G FUEL over the last 12 months.
This report breaks down where & how G FUEL invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with G FUEL, see here: G FUEL influencers.
Influencer activity throughout the year
G FUEL's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
G FUEL's influencer activity by month
Number of sponsored posts
G FUEL's influencer output appears relatively consistent throughout the year, averaging about 1.2k sponsored posts per month. May recorded the highest volume at 1.6k posts (29% above average), while June was the quietest at 491 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of G FUEL's sponsored influencer collaborations break down by social platform:
- YouTube: 14.5k posts (100%)
G FUEL's influencer activity by platform
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for G FUEL.
Here are 1 examples of G FUEL's recent sponsored collaborations (one each for YouTube).
PewDiePie x G FUEL
Influencer bio
I make videos.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on YouTube, this is what it looks like:
- Videos: 66.1%
- Shorts: 33.9%
💡 Related resource: How To Find YouTube Influencers.
Influencer audience size breakdown (by views)
For their top social platform (YouTube), here is a breakdown of the type of influencers G FUEL are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
G FUEL's influencers average views (YouTube)
Based on each influencer's average views per post
With 35.7% of partnerships featuring creators averaging 10K-50K views, G FUEL's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (1.5M avg views/post):
OldJerstin x G FUEL
Influencer bio
The Internet’s #1 Video Game Survival Expert! From outrunning hordes of zombies to diving deep into the games you love (but mostly just the games I love), I’ve mastered the art of digital survival—so you don’t have to! “I have no idea what he does, but he seems very passionate about it.” – My Grandma “10/10 would subscribe… if I knew how.” – My Dad “I keep reviving him, and he keeps doing dumb stuff.” – My Brother
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on YouTube (10.0k avg views/post):
HellstormWargaming x G FUEL
Influencer bio
Tabletop and 3D Printing Commentary King All my links: https://beacons.ai/hellstormwargaming #SMALLBOARDGANG
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
G FUEL's repeat partnerships
Out of 473 unique influencers in our dataset, 200 of them (42%) posted content for G FUEL in 3 or more separate calendar months. The most consistent partner is @WhosImmortal, who has collaborated across 13 months with 411 total posts.
Here are 3 examples of G FUEL's repeat influencer partnerships, with links to the sponsored content.
WhosImmortal x G FUEL
![YouTube post by @WhosImmortal for G FUEL. Caption reads: [...] "Immortal" for 20-30% off your @GFuelEnergy....](https://images.od.modash.io/9a8ac40906b489641f2f044a1853a60fec975499)
![YouTube post by @WhosImmortal for G FUEL. Caption reads: [...] "Immortal" for 20-30% off your @GFuelEnergy....](https://images.od.modash.io/3c15679a55adf62c47ef43974858b778fb81477b)
![YouTube post by @WhosImmortal for G FUEL. Caption reads: [...] "Immortal" for 20-30% off your @GFuelEnergy....](https://images.od.modash.io/f603e2200dfaa58874347f326108d9795211e352)
troyjannn x G FUEL
![YouTube post by @troyjannn for G FUEL. Caption reads: [...] Discord: Gear Sponsor Discord: G Fuel: Use....](https://images.od.modash.io/ed6c2f5f1c51b76b820f4c9fa78e7fd5d5021967)
TheKingGaming x G FUEL
![YouTube post by @TheKingGaming for G FUEL. Caption reads: [...] Our Sponsors 💻 Xidax PCs: ⚡ GFUEL Energy:....](https://images.od.modash.io/f2a4f72c50b983a61ed3f260fa787fd8f81f59ef)
![YouTube post by @TheKingGaming for G FUEL. Caption reads: [...] Our Sponsors 💻 Xidax PCs: ⚡ GFUEL Energy:....](https://images.od.modash.io/8447812ccc562b8ab49de792d2b4595156680bb2)
![YouTube post by @TheKingGaming for G FUEL. Caption reads: [...] Our Sponsors 💻 Xidax PCs: ⚡ GFUEL Energy:....](https://images.od.modash.io/e68bc200645fcae5a4f19ab2ffb61a2ebb967d61)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where G FUEL had the most influencer activity. 63.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (10.4%)
- Canada (6.2%)
- India (3.4%)
G FUEL's influencer activity by market
Here is another example of G FUEL collaborating with an influencer in United States.
Nized x G FUEL
![YouTube post by @Nized for G FUEL. Caption reads: [...] ▶ MY TWITTER | ▶ MY INSTAGRAM | Get GFuel....](https://images.od.modash.io/568a358ae048217fa2d753812d04fb360a255968)
G FUEL's influencer activity vs. related brands
G FUEL competes with Red Bull and GORGIE in the energy category where creators and community partnerships shape brand preference. They target overlapping audiences seeking performance and lifestyle energy, especially in gaming and active routines.
Total influencer content
G FUEL vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Red Bull leads with 34.4k sponsored posts, significantly outpacing G FUEL (14.5k posts) and GORGIE (2k posts). Across all three brands, the average volume is 17k posts, indicating mature, scaled influencer programs. Red Bull has more than twice as many total posts as G FUEL and far more than GORGIE.
By social platform
G FUEL vs. related brands influencer activity (by social platform)
Sponsored posts by platform
G FUEL leads on YouTube, while Red Bull has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Red Bull at 24.3k, G FUEL at 0, GORGIE at 0 posts. G FUEL's activity is particularly concentrated on YouTube. Posting is concentrated by platform: Red Bull’s posts are on Instagram and TikTok, while G FUEL’s are entirely on YouTube.
By geographical market
G FUEL vs. related brands influencer activity (by country)
Estimated sponsored posts in G FUEL's top markets
G FUEL has the highest estimated sponsored-post volume in United States (9.2k posts, 63.4%), United Kingdom (1.5k posts, 10.4%), Canada (902 posts, 6.2%), suggesting a North America focus, while Red Bull has the highest estimated sponsored-post volume in India (3.6k posts, 10.4%), Brazil (3.4k posts, 10%). Looking at United States specifically, the split is G FUEL at 9.2k posts (63.4%), Red Bull at 8.6k posts (25.1%). G FUEL's strength in United States and United Kingdom may indicate a home-market focus, while Red Bull shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Red Bull's Influencer Marketing Strategy
- GORGIE's Influencer Marketing Strategy
- Honey Birdette's Influencer Marketing Strategy
- OH POLLY's Influencer Marketing Strategy
- Laura Mercier's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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