G FUEL Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 14.2k pieces of influencer content sponsored by G FUEL over the last 12 months.
This report breaks down where & how G FUEL invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with G FUEL, see here: G FUEL influencers.
Influencer activity throughout the year
G FUEL's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
G FUEL's influencer activity by month
Number of sponsored posts
G FUEL's influencer output appears relatively consistent throughout the year, averaging about 1.2k sponsored posts per month. May recorded the highest volume at 1.6k posts (37% above average), while July was the quietest at 348 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of G FUEL's sponsored influencer collaborations break down by social platform:
- YouTube: 14.2k posts (100%)
G FUEL's influencer activity by platform
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for G FUEL.
Here are 1 examples of G FUEL's recent sponsored collaborations (one each for YouTube).
PewDiePie x G FUEL
Influencer bio
I make videos.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on YouTube, this is what it looks like:
- Videos: 67.7%
- Shorts: 32.3%
💡 Related resource: How To Find YouTube Influencers.
Influencer audience size breakdown (by views)
For their top social platform (YouTube), here is a breakdown of the type of influencers G FUEL are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
G FUEL's influencers average views (YouTube)
Based on each influencer's average views per post
With 35% of partnerships featuring creators averaging 10K-50K views, G FUEL's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (1.5M avg views/post, 606.0k followers):
OldJerstin x G FUEL
Influencer bio
The Internet’s #1 Video Game Survival Expert! From outrunning hordes of zombies to diving deep into the games you love (but mostly just the games I love), I’ve mastered the art of digital survival—so you don’t have to! “I have no idea what he does, but he seems very passionate about it.” – My Grandma “10/10 would subscribe… if I knew how.” – My Dad “I keep reviving him, and he keeps doing dumb stuff.” – My Brother
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on YouTube (10.0k avg views/post, 39.0k followers):
evprince x G FUEL
![YouTube post by @evprince for G FUEL. Caption reads: [...] 👇 patreon.com/EvanPrince 🚨Get 20% off....](https://images.od.modash.io/1f6961972099f1ff8bffd73f44a023da261ef01e)
Influencer bio
Media Made With Passion
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
G FUEL's repeat partnerships
Out of 471 unique influencers in our dataset, 193 of them (41%) posted content for G FUEL in 3 or more separate calendar months. The most consistent partner is @WhosImmortal, who has collaborated across 13 months with 477 total posts.
Here are 3 examples of G FUEL's repeat influencer partnerships, with links to the sponsored content.
WhosImmortal x G FUEL
![YouTube post by @WhosImmortal for G FUEL. Caption reads: [...] "Immortal" for 20-30% off your @GFuelEnergy....](https://images.od.modash.io/9a8ac40906b489641f2f044a1853a60fec975499)
![YouTube post by @WhosImmortal for G FUEL. Caption reads: [...] "Immortal" for 20-30% off your @GFuelEnergy....](https://images.od.modash.io/3c15679a55adf62c47ef43974858b778fb81477b)
![YouTube post by @WhosImmortal for G FUEL. Caption reads: [...] Buy One, get one FREE on your @GFuelEnergy....](https://images.od.modash.io/d3f05c671746b8adae8c4ab25dbf88c2ef934ee9)
SwrveYT x G FUEL
![YouTube post by @SwrveYT for G FUEL. Caption reads: [...] 20% OFF ALL G-FUEL PRODUCTS! #GFUEL at --CAN....](https://images.od.modash.io/b0f8735a95aeb2f4dfb11a2bde6e8517df1d7d9d)
![YouTube post by @SwrveYT for G FUEL. Caption reads: [...] 20% OFF ALL G-FUEL PRODUCTS! #GFUEL at -CAN....](https://images.od.modash.io/273bc81ed4bb0d7d394b48e4d5c5697bfbb6e7b3)
![YouTube post by @SwrveYT for G FUEL. Caption reads: [...] 20% OFF ALL G-FUEL PRODUCTS! #GFUEL at -CAN....](https://images.od.modash.io/30a8734506a8aed38a193394a287dd834b2f5882)
Z1Gaming x G FUEL
![YouTube post by @Z1Gaming for G FUEL. Caption reads: [...] ►The Ridge Wallet: "Z1Gaming" ►GFUEL : Code....](https://images.od.modash.io/643696b231032a94e31d493c8093e71b27a48651)
![YouTube post by @Z1Gaming for G FUEL. Caption reads: [...] ►The Ridge Wallet: "Z1Gaming" ►GFUEL : Code....](https://images.od.modash.io/c9c3809b4c54ff4fdc5aed35b465719980d694c9)
![YouTube post by @Z1Gaming for G FUEL. Caption reads: [...] ►The Ridge Wallet: "Z1Gaming" ►GFUEL : Code....](https://images.od.modash.io/4917e2ef070784d124d2d918ed2c5a350c815c49)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where G FUEL had the most influencer activity. 64.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (10.6%)
- Canada (6.2%)
- India (3.7%)
G FUEL's influencer activity by market
Here is another example of G FUEL collaborating with an influencer in United States.
Nized x G FUEL
![YouTube post by @Nized for G FUEL. Caption reads: [...] ▶ MY TWITTER | ▶ MY INSTAGRAM | Get GFuel....](https://images.od.modash.io/568a358ae048217fa2d753812d04fb360a255968)
G FUEL's influencer activity vs. related brands
G FUEL competes for energy and performance beverage share with DrinkPrime’s hydration/energy adjacency and Red Bull’s iconic energy positioning. All three chase similar gamer, sports, and lifestyle audiences through high-volume creator activations and sponsorships.
Total influencer content
G FUEL vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Red Bull leads with 35k sponsored posts, significantly outpacing G FUEL (14.2k posts) and DrinkPrime (1.9k posts). Across all three brands, the average volume is 17.1k posts, indicating mature, scaled influencer programs. Red Bull has more total posts than G FUEL and DrinkPrime combined.
By social platform
G FUEL vs. related brands influencer activity (by social platform)
Sponsored posts by platform
G FUEL leads on YouTube, while Red Bull has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Red Bull at 25k, DrinkPrime at 732, G FUEL at 0 posts. G FUEL's activity is particularly concentrated on YouTube. G FUEL’s posts are all on YouTube, while DrinkPrime and Red Bull post primarily on Instagram and TikTok.
By geographical market
G FUEL vs. related brands influencer activity (by country)
Estimated sponsored posts in G FUEL's top markets
G FUEL has the highest estimated sponsored-post volume in United States (9.1k posts, 64.1%), United Kingdom (1.5k posts, 10.6%), Canada (880 posts, 6.2%), suggesting a North America focus, while Red Bull has the highest estimated sponsored-post volume in Brazil (4.3k posts, 12.3%), India (3.9k posts, 11.1%). Looking at United States specifically, the split is G FUEL at 9.1k posts (64.1%), Red Bull at 7.5k posts (21.5%), DrinkPrime at 1.3k posts (70.2%). G FUEL's strength in United States and United Kingdom may indicate a home-market focus, while Red Bull shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- DrinkPrime's Influencer Marketing Strategy
- Red Bull's Influencer Marketing Strategy
- Neuro's Influencer Marketing Strategy
- OH POLLY's Influencer Marketing Strategy
- Laura Mercier's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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