G FUEL Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 15.9k pieces of influencer content sponsored by G FUEL over the last 12 months.

This report breaks down where & how G FUEL invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with G FUEL, see here: G FUEL influencers.

Influencer activity throughout the year

G FUEL's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

G FUEL's influencer output appears relatively consistent throughout the year, averaging about 1.3k sponsored posts per month. August recorded the highest volume at 1.7k posts (27% above average), while September was the quietest at 1k posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of G FUEL's sponsored influencer collaborations break down by social platform:

• YouTube: 15.9k posts (100%)

YouTube influencer marketing is a clear focus for G FUEL.

Here are 1 examples of G FUEL's recent sponsored collaborations (one each for YouTube).

Nized x G FUEL

Nized

@Nized

04 Mar, 26

2.5M

72k

[...] ▶ MY TWITTER | ▶ MY INSTAGRAM | Get GFuel 30% OFF Here➡️ My Discord Server ➡️ Outro [...]

Influencer bio

Name is Andony, but I'm known as "Nized'! I'm an official partner with Mob Ent, Pichon Games, & GFUEL. Want some tasty non-crashing gaming fuel? Be sure to use code "NIZED" at checkout to recieve 20% off your GFuel order! You can also order here➡️https://www.gfuel.com/NIZED Business Email: ytnized@gmail.com

Collaboration metrics

Post views2.5M

Post EMV $80.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find YouTube Influencers.

Influencer audience size breakdown (by views)

With 35.4% of partnerships featuring creators averaging 10K-50K views, G FUEL's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (1.3M avg views/post):

OldJerstin x G FUEL

OldJerstin

@OldJerstin

04 Nov, 25

172.4k

8.5k

FUEL UP ► AMAZON SHOP ► The Irohihi in Silent Hill f represents the lustful men from Hinako’s town, blending her trauma with eerie folklore. #silenthillf

Influencer bio

The Internet’s #1 Video Game Survival Expert! From outrunning hordes of zombies to diving deep into the games you love (but mostly just the games I love), I’ve mastered the art of digital survival—so you don’t have to! “I have no idea what he does, but he seems very passionate about it.” – My Grandma “10/10 would subscribe… if I knew how.” – My Dad “I keep reviving him, and he keeps doing dumb stuff.” – My Brother

Collaboration metrics

Post views172.4k

Post EMV $6.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on YouTube (9.8k avg views/post):

evprince x G FUEL

evprince

@evprince

09 Nov, 25

23.5k

692

[...] 👇 patreon.com/EvanPrince 🚨Get 20% off GFUEL🥤 Get your Make it Matter merch!: 💬Join [...]

Influencer bio

Media Made With Passion

Collaboration metrics

Post views23.5k

Post EMV $774

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

G FUEL's repeat partnerships

LUCKYY10P x G FUEL

LUCKYY10P

@LUCKYY10P

29 Dec, 25

27.9k

872

[...] KontrolFreek: SteelSeries: GFuel: Hyperspace Lighting Company: [...]

LUCKYY10P

@LUCKYY10P

18 May, 26

15.8k

492

[...] KontrolFreek: SteelSeries: GFuel: Hyperspace Lighting Company: [...]

LUCKYY10P

@LUCKYY10P

20 Jan, 26

14.6k

653

[...] KontrolFreek: SteelSeries: GFuel: Hyperspace Lighting Company: [...]

WhosImmortal x G FUEL

WhosImmortal

@WhosImmortal

04 Jan, 26

49.2k

861

[...] "Immortal" for 20-30% off your @GFuelEnergy order ► ● Use code [...]

WhosImmortal

@WhosImmortal

11 Oct, 25

42k

810

[...] "Immortal" for 20-30% off your @GFuelEnergy order ► ● Use code [...]

WhosImmortal

@WhosImmortal

14 May, 26

21.2k

685

[...] Buy One, get one FREE on your @GFuelEnergy order ► ● Subscribe to [...]

Sliinky x G FUEL

Sliinky

@Sliinky

16 Sep, 26

28k

372

[...] LINKS Instagram ➯ Save 30% on GFUEL (Code: Sliinky) ➯ 📝 ABOUT [...]

Sliinky

@Sliinky

13 Jul, 26

24.9k

629

[...] my Tiktok ➯ 💰 Save 30% on GFUEL ➯ #fortnite #zerobuild [...]

Sliinky

@Sliinky

08 Feb, 26

14.4k

430

[...] ➯ / sliinky_ 💰 Save 20% on GFUEL ➯ 📷Follow my Instagram ➯ / [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (10.9%)
• Canada (6.2%)
• Australia (3.4%)

Here is another example of G FUEL collaborating with an influencer in United States.

JamaicanCoconutRL x G FUEL

JamaicanCoconutRL

@JamaicanCoconutRL

08 Oct, 25

1.4M

38k

[...] Item Shop to support me :) Buy GFuel using code "Coconut" at Checkout: Join [...]

G FUEL's influencer activity vs. related brands

G FUEL competes for the same energy and performance-minded audience as DrinkPrime and Red Bull, with heavy overlap in gamer/sports lifestyle positioning and sponsorship-style creator partnerships. These brands provide clear comparison points for influencer activations tied to esports, athletes, and high-frequency social content.

Total influencer content

Red Bull leads with 24.2k sponsored posts, significantly outpacing G FUEL (15.9k posts) and DrinkPrime (1.8k posts). Across all three brands, the average volume is 14k posts, indicating mature, scaled influencer programs. Red Bull has multiple times more total posts than DrinkPrime.

By social platform

G FUEL leads on YouTube, while Red Bull has the most activity on Instagram and TikTok. The gap is most notable on YouTube, with G FUEL at 15.9k, DrinkPrime at 8, Red Bull at 0 posts. G FUEL's activity is particularly concentrated on YouTube. Posting volume is concentrated by platform: G FUEL is only on YouTube, DrinkPrime is mostly on Instagram and TikTok with very little on YouTube, and Red Bull is only on Instagram and TikTok.

By geographical market

G FUEL has the highest estimated sponsored-post volume in United States (10k posts, 64.3%), United Kingdom (1.7k posts, 10.9%), Canada (987 posts, 6.2%), suggesting a North America focus, while Red Bull has the highest estimated sponsored-post volume in Brazil (3.3k posts, 13.5%), India (2k posts, 8.1%). Looking at United States specifically, the split is G FUEL at 10k posts (64.3%), Red Bull at 5k posts (20.9%), DrinkPrime at 1.2k posts (68.8%). G FUEL's strength in United States and United Kingdom may indicate a home-market focus, while Red Bull shows broader regional investment.