Skintific Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 16.5k pieces of influencer content sponsored by Skintific over the last 12 months.
This report breaks down where & how Skintific invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Skintific, see here: Skintific influencers.
Influencer activity throughout the year
Skintific's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Skintific's influencer activity by month
Number of sponsored posts
Skintific's influencer output appears relatively consistent throughout the year, averaging about 1.4k sponsored posts per month. February recorded the highest volume at 1.9k posts (40% above average), while April was the quietest at 824 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Skintific's sponsored influencer collaborations break down by social platform:
- Instagram: 13.1k posts (79.7%)
- TikTok: 3.3k posts (20.3%)
- YouTube: 4 posts (0%)
Skintific's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Skintific.
Here are 2 examples of Skintific's recent sponsored collaborations (one each for Instagram, TikTok).
titantyra x Skintific
Influencer bio
🧠 @secondatebeauty @toriyo.id @madcoco.id 🌳 mom to @aspenmilesong 🐹 Honest reviews 🫶🏻 beauty fashion lifestyle 💌 Email/WA 081575022443 📍JKT/SG
Collaboration metrics
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jeffreestar x Skintific
![TikTok post by @jeffreestar for Skintific. Caption reads: [...] but does this cushion foundation from....](https://images.od.modash.io/d1e340abca7868d8d1a817256bc498cd01af831e)
Influencer bio
Makeup mogul and Yak rancher 💖 Living in Wyoming, living my dreams! ⭐️🦄 John 15:18
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 91.1%
- Posts: 8.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Skintific are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Skintific's influencers average views (Instagram)
Based on each influencer's average views per post
Skintific's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (21.6M avg views/post):
paulaandreas_ x Skintific
Influencer bio
📍Sby, Jkt @studio47id Business inq: 0812-3217–180
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (10.0k avg views/post):
aynarzk x Skintific
Influencer bio
Living life to the fullest 🪐♡✧˖ °🍉 📨 DM for review | event | photoshoot
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Skintific's repeat partnerships
Out of 5.9k unique influencers in our dataset, 748 of them (13%) posted content for Skintific in 3 or more separate calendar months. The most consistent partner is @supingg_02, who has collaborated across 11 months with 42 total posts.
Here are 3 examples of Skintific's repeat influencer partnerships, with links to the sponsored content.
supingg_02 x Skintific
![Instagram post by @supingg_02 for Skintific. Caption reads: [...] skin needs rose cleanser✨ #skintific #cerah....](https://images.od.modash.io/32edcbedb1b7364e8c15167026881ce6a47cc2d0)
![Instagram post by @supingg_02 for Skintific. Caption reads: [...] teksturnya lebih ringan😍 #skintific....](https://images.od.modash.io/497ceafac0ae13a3e12ea82fc3ca78683665cfab)
sonaana_ x Skintific
![Instagram post by @sonaana_ for Skintific. Caption reads: [...] jadi beneran fresh! cuma skintific yang....](https://images.od.modash.io/86e6b38171b25f7686dacdd7870073daa05eeddf)
cydneyochoa x Skintific
![Instagram post by @cydneyochoa for Skintific. Caption reads: [...] #GlowUnlocked #SkinGoals #skintificclaystick....](https://images.od.modash.io/eabf86139194f031ebe1db004114a2fba0854420)
![Instagram post by @cydneyochoa for Skintific. Caption reads: [...] responsible for my glow✨ #SkintificPH....](https://images.od.modash.io/6f25213ab7a3dd00fb4c6eb847170e53b542bdc7)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Indonesia is where Skintific had the most influencer activity. 36.1% of their live influencer content in the last 12 months was posted by Indonesian influencers.
Based on the percentage of influencer content per market, other important markets include:
- Thailand (20.9%)
- Malaysia (20%)
- Philippines (10.9%)
Skintific's influencer activity by market
Here is another example of Skintific collaborating with an influencer in Indonesia.
naura.ayu x Skintific
![Instagram post by @naura.ayu for Skintific. Caption reads: [...] everything. The newest skintint from....](https://images.od.modash.io/9c2ca03db36a9540e9403034a49a2e5e54f511bb)
Skintific's influencer activity vs. related brands
Skintific overlaps with Axis-y and Anua in acne- and barrier-focused skincare that performs strongly in short-form education content. These brands compete for the same ingredient-curious audience and are often cross-compared in routine rebuilds and “calming” product reviews.
Total influencer content
Skintific vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Anua leads with 21.2k sponsored posts, notably outpacing Skintific (16.5k posts) and Axis-y (9.3k posts). Across all three brands, the average volume is 15.7k posts, indicating mature, scaled influencer programs.
By social platform
Skintific vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Skintific leads on Instagram, while Anua has the most activity on TikTok and Axis-y has the most activity on YouTube. The gap is most notable on TikTok, with Anua at 11.3k, Axis-y at 5.5k, Skintific at 3.3k posts. Skintific's activity is particularly concentrated on Instagram.
By geographical market
Skintific vs. related brands influencer activity (by country)
Estimated sponsored posts in Skintific's top markets
Skintific has the highest estimated sponsored-post volume in Indonesia (5.9k posts, 36.1%), Thailand (3.4k posts, 20.9%), Malaysia (3.3k posts, 20%), suggesting a Asia focus, while Anua has the highest estimated sponsored-post volume in United States (5.5k posts, 26%), Italy (1.4k posts, 6.5%), while Axis-y has the highest estimated sponsored-post volume in India (1.9k posts, 20%), United Kingdom (468 posts, 5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Axis-y's Influencer Marketing Strategy
- Anua's Influencer Marketing Strategy
- VBeautyPure's Influencer Marketing Strategy
- Hidratei's Influencer Marketing Strategy
- BaubleBar's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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