We analyzed 15.3k pieces of influencer content sponsored by Skintific over the last 12 months.
This report breaks down where & how Skintific invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Skintific, see here: Skintific influencers.
Skintific's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Skintific's influencer output appears relatively consistent throughout the year, averaging about 1.3k sponsored posts per month. December recorded the highest volume at 1.7k posts (35% above average), while May was the quietest at 951 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Skintific's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Skintific.
Here are 2 examples of Skintific's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
your favorite musical storyteller 💌 BRANDS +62 811 8700222 (ana) 💌 EVENTS +62 813 88396186 (rajib) @trinityoptima @dongengnauraayu
Collaboration metrics
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Influencer bio
@Snif x MIKAYLA - ONLY SUNSHINE DROPS EARLY ACCESS 3/9. LINK BELOW.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Skintific are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Skintific's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (141.2M avg views/post):
Influencer bio
CYT-200 🧘♀️ Beauty Enthusiast since 2010 💋
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post):
Influencer bio
Checkout my Post & Reels!🥰 💌 DM for any bussiness inqury GET 5% Disc on Sociolla : SBN09B69B @tefaaar.makeup Part of @soconetwork
Collaboration metrics
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Out of 5.7k unique influencers in our dataset, 659 of them (12%) posted content for Skintific in 3 or more separate calendar months. The most consistent partner is @reginasuhari, who has collaborated across 12 months with 27 total posts.
Here are 3 examples of Skintific's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, Indonesia is where Skintific had the most influencer activity. 39.1% of their live influencer content in the last 12 months was posted by Indonesian influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Skintific collaborating with an influencer in Indonesia.
Skintific overlaps with Axis-y and Round Lab in skincare that is discovery-led through TikTok routines and ingredient-led education. They compete for similar consumers looking for effective, mid-priced products with strong social proof.
Total sponsored posts tracked (last 12 months)
Skintific leads with 15.3k sponsored posts, significantly outpacing Axis-y (8.8k posts) and Round Lab (4.4k posts). Across all three brands, the average volume is 9.5k posts, indicating mature, scaled influencer programs. Skintific has nearly twice as many total posts as Axis-y and more than three times as many as Round Lab.
Sponsored posts by platform
Skintific leads on Instagram, while Axis-y has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Skintific at 12.4k, Axis-y at 4.2k, Round Lab at 0 posts. Skintific's activity is particularly concentrated on Instagram. On Instagram, Skintific has nearly three times as many posts as Axis-y, while Round Lab shows no Instagram or YouTube posts.
Estimated sponsored posts in Skintific's top markets
Skintific has the highest estimated sponsored-post volume in Indonesia (6k posts, 39.1%), Thailand (3.3k posts, 21.3%), Malaysia (2.6k posts, 17.2%), suggesting a Asia focus, while Axis-y has the highest estimated sponsored-post volume in United States (1.8k posts, 20%), India (1.6k posts, 18.6%), United Kingdom (525 posts, 6%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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