Skintific Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 20.7k pieces of influencer content sponsored by Skintific over the last 12 months.

This report breaks down where & how Skintific invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Skintific, see here: Skintific influencers.

Influencer activity throughout the year

Skintific's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Skintific's influencer output appears relatively consistent throughout the year, averaging about 1.7k sponsored posts per month. April recorded the highest volume at 2.2k posts (27% above average), while August was the quietest at 1.2k posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Skintific's sponsored influencer collaborations break down by social platform:

• Instagram: 14.8k posts (71.5%)
• TikTok: 5.9k posts (28.4%)
• YouTube: 3 posts (0%)

Instagram influencer marketing is a clear focus for Skintific.

Here are 2 examples of Skintific's recent sponsored collaborations (one each for Instagram, TikTok).

cclaracr x Skintific

cclaracr

@cclaracr

30 Jan, 26

58.3M

[...] dry skin!! this pink glow cushion from @skintificid is the key 💯with a high coverage and [...]

Influencer bio

i do makeup and make things cinematic 🇮🇩 videography | beauty content creator 📱 +62 8817171616

Collaboration metrics

Post views58.3M

Post EMV $1.7M

More influencer data

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bretmanrock x Skintific

bretmanrock

@bretmanrock

01 Jun, 26

12.9M

231.1k

[...] clean. We love a hardworking queen @Skintific Global #SummerVibes

Influencer bio

legend 🧿 Host of @DaBaddest Radio 🐢

Collaboration metrics

Post views12.9M

Post EMV $269.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Skintific's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (8.8M avg views/post):

nettiie.nett x Skintific

nettiie.nett

@nettiie.nett

18 Dec, 25

17.7M

[...] แต่ผิวหน้ายังไปต่อได้ เพราะโบก Skintific ฉ่ำกว่าน้ำสนุกที่ดื่มไปทุกคืนค่า🤣 [...]

Influencer bio

💖Candy Mafia | The Star 12 : เน็ท : 넷 ➖CEO Of @dreamcatchers.academy ➖9.9.95 l JH's ♡ #dancewithnett ➖ติดต่องาน/โคโรกราฟ: DM💌 🎥YT : JIHOINETT👇🏻

Collaboration metrics

Post views17.7M

Post EMV $530.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.9k avg views/post):

poppymarchh x Skintific

poppymarchh

@poppymarchh

22 Dec, 25

11.2k

The smoothest, glowiest base🩷✨ using @skintificofficial cover glow perfect cushion [...]

Influencer bio

UK | all things beauty✨ hmarks@thebloggeragent.co.uk

Collaboration metrics

Post views11.2k

Post EMV $336

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Skintific's repeat partnerships

sonaana_ x Skintific

sonaana_

@sonaana_

18 May, 26

45.2M

12.9k

Skintific ngeluarin cushion lagi! Makin [...]

sonaana_

@sonaana_

15 Sep, 25

22.6M

4.6k

Kalian tim translusent powder atau color powder? 🙋🏻‍♀️

sonaana_

@sonaana_

17 Dec, 25

2.3M

Best twc for oily skin? ✌🏻 Oil controlnya juarakkk! 😗texturenya balmy halus lembut, untuk coveragenya ga usah ditanya🙄 ga cakey bikin auto flawless 🫶🏻😚

febbyindraa x Skintific

febbyindraa

@febbyindraa

09 Oct, 25

6.2M

2.7k

[...] kudu banget coba lah best!! @skintificid #moisturizer #skintific [...]

febbyindraa

@febbyindraa

30 Jan, 26

3.2M

1.7k

[...] kayak kulit korea✨🤏🏻🍑🤍 @skintificid

febbyindraa

@febbyindraa

01 Sep, 25

3.1M

1.5k

[...] dengan swipe!💦 really love @skintificid ‘s new exfoliating pads [...]

angelltamara x Skintific

angelltamara

@angelltamara

31 Aug, 25

34.3M

16.8k

[...] and always chic with @skintificid ✨ This combo is a must-have [...]

angelltamara

@angelltamara

17 Dec, 25

9.1M

3.3k

[...] party ready 🎄 . . . . #skintificmattecushion #holidayparty [...]

angelltamara

@angelltamara

30 Sep, 25

8.6M

2.3k

@skintificid’s newest cushion, and my [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Thailand (22.9%)
• Malaysia (13.8%)
• Philippines (12.6%)

Here is another example of Skintific collaborating with an influencer in Indonesia.

dindiclaudiaa x Skintific

dindiclaudiaa

@dindiclaudiaa

14 Oct, 25

47.9M

20.5k

[...] patience, care, and a little help from @skintificid Vitamin C 🍊 It’s been fading my PIE [...]

Skintific's influencer activity vs. related brands

Anua and Round Lab are close competitors to Skintific in the Asian skincare ecosystem focused on barrier care, hydration, and calming routines. They overlap heavily in influencer-led routine content and product recommendation lists.

Total influencer content

Anua leads with 22.3k sponsored posts, marginally ahead of Skintific (20.7k posts) and Round Lab (4.3k posts). Across all three brands, the average volume is 15.7k posts, indicating mature, scaled influencer programs.

By social platform

Skintific leads on Instagram, while Anua has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Anua at 11.4k, Skintific at 5.9k, Round Lab at 4.3k posts. Skintific's activity is particularly concentrated on Instagram. Skintific leads Instagram post volume by several thousand posts compared with Anua and Round Lab.

By geographical market

Skintific has the highest estimated sponsored-post volume in Indonesia (7.1k posts, 34.3%), Thailand (4.7k posts, 22.9%), Malaysia (2.9k posts, 13.8%), suggesting a Asia focus, while Anua has the highest estimated sponsored-post volume in United States (6.5k posts, 29.1%), India (2.2k posts, 9.8%), United Kingdom (1.5k posts, 6.7%).