Skintific Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 12.1k pieces of influencer content sponsored by Skintific over the last 12 months.
This report breaks down where & how Skintific invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Skintific, see here: Skintific influencers.
Influencer activity throughout the year
Skintific's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Skintific's influencer activity by month
Number of sponsored posts
Skintific's sponsored post volume peaks in July with 2.5k posts, 150% higher than the monthly average of 1k. November recorded the lowest activity at 175 posts, 83% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Skintific's sponsored influencer collaborations break down by social platform:
- TikTok: 6.9k posts (56.9%)
- Instagram: 5.2k posts (43.1%)
- YouTube: 6 posts (0%)
Skintific's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Skintific.
Here are 3 examples of Skintific's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nadirandr_ x Skintific
![Instagram post by @nadirandr_ for Skintific. Caption reads: [...] kulit wajahkuuuu setelah mendaki😆....](https://images.od.modash.io/445eacaa27a53e6fd916dd766d75adb92b778202)
Influencer bio
Here, there, everywhere♾️ Business Inquiries, DM or WhatsApp:
Collaboration metrics
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bretmanrock x Skintific
![TikTok post by @bretmanrock for Skintific. Caption reads: [...] clean. We love a hardworking queen....](https://images.od.modash.io/0e27c2eb74172fcee658baffaa68f575bcad2297)
Influencer bio
legend 🧿 Host of @DaBaddest Radio 🐢
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
byreo x Skintific
![YouTube post by @byreo for Skintific. Caption reads: [...] chat 👉🏼 🕐 SUMMARY & PRODUCT LINKS....](https://images.od.modash.io/b0fe54aa16fdbe6a3d146ff96ccf634ef11f2a6d)
Influencer bio
Audrey 📍Corse ✨ Sublimer ta beauté & bien vieillir 💡 Cosmétique, anti-âge, compléments & routines globales 💯 🕊️ Authenticité & Bienveillance
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.4%
- Carousels: 0.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Skintific are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Skintific's influencers average views (TikTok)
Based on each influencer's average views per post
With 58.3% of partnerships featuring creators averaging <1K views, Skintific's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.3M avg views/post):
zoeehaggerr x Skintific
![TikTok post by @zoeehaggerr for Skintific. Caption reads: [...] toast brick brightening lip serum from....](https://images.od.modash.io/8756d3ccbef8b22537f8fdcdb5819c6fa0d15d0e)
Influencer bio
No bio yet
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
faithfuldoc x Skintific
![TikTok post by @faithfuldoc for Skintific. Caption reads: Skintific clay masks deserve a place in your [...].](https://images.od.modash.io/25e58179508a59fb6ea99391597c25acde0d9e60)
Influencer bio
👩⚕️Your Naturopathic Dr. Bestie 🫶Sharing What Actually Works 📧 partnerships@faithfuldoc.com 💸 Wanna Do TTS Successfully? 👇🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Skintific's repeat partnerships
Out of 5.3k unique influencers in our dataset, 451 of them (8%) posted content for Skintific in 3 or more separate calendar months. The most consistent partner is @jennyabroad, who has collaborated across 11 months with 39 total posts.
Here are 3 examples of Skintific's repeat influencer partnerships, with links to the sponsored content.
jennyabroad x Skintific
![TikTok post by @jennyabroad for Skintific. Caption reads: [...] a flawless, glowy makeup!✨ @SKINTIFIC....](https://images.od.modash.io/4f0d6de488d46d8c38327ad7fcecbc8446ad5565)
![TikTok post by @jennyabroad for Skintific. Caption reads: Obsessed!😍🩵@SKINTIFIC US Store #skintific [...].](https://images.od.modash.io/3c633897e1a84b1e10705a5d8cd6640838b32359)
ryryfindss x Skintific
![TikTok post by @ryryfindss for Skintific. Caption reads: [...] #claymask #largepores #pores @SKINTIFIC....](https://images.od.modash.io/41e52fed7823baa568b0dafc4e9093a41ea4769e)
![TikTok post by @ryryfindss for Skintific. Caption reads: [...] #acne #largepores @SKINTIFIC US Store.](https://images.od.modash.io/c3a57d91973734d2cd339d60a744fa0fe8a66c92)
![TikTok post by @ryryfindss for Skintific. Caption reads: [...] #porecleansing #blackheads @SKINTIFIC US....](https://images.od.modash.io/7030679d73f6dac4d6d83b011504fea3cee98379)
annekoii x Skintific
![TikTok post by @annekoii for Skintific. Caption reads: @SKINTIFIC Official #skintificlipserum [...].](https://images.od.modash.io/ae84c49ba77102f4e7342e26d4292684aac4658f)
![TikTok post by @annekoii for Skintific. Caption reads: @SKINTIFIC Official [...].](https://images.od.modash.io/d4f400bc206da77b816cc297f48567480d126ed6)
![TikTok post by @annekoii for Skintific. Caption reads: @SKINTIFIC Official [...].](https://images.od.modash.io/e0622b4e49f4d454f1bf1175113be40be28bc772)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Indonesia is where Skintific had the most influencer activity. 32.5% of their live influencer content in the last 12 months was posted by Indonesian influencers.
Based on the percentage of influencer content per market, other important markets include:
- Thailand (23.3%)
- Malaysia (20.2%)
- Philippines (7.6%)
Skintific's influencer activity by market
Here is another example of Skintific collaborating with an influencer in Indonesia.
tasyaa.sa x Skintific
Skintific's influencer activity vs. related brands
Anua and Round Lab are close skincare peers to Skintific, competing for similar K-beauty-leaning audiences and routine-based content. All three brands commonly win through creator reviews, ingredient education, and “results” storytelling.
Total influencer content
Skintific vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Anua leads with 22.8k sponsored posts, significantly outpacing Skintific (12.1k posts) and Round Lab (4.6k posts). Across all three brands, the average volume is 13.2k posts, indicating mature, scaled influencer programs.
By social platform
Skintific vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Anua leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Anua at 11.7k, Skintific at 5.2k, Round Lab at 0 posts. Round Lab's activity is particularly concentrated on TikTok. Instagram activity is notably higher for Anua, while Round Lab has no Instagram or YouTube posts in this data.
By geographical market
Skintific vs. related brands influencer activity (by country)
Estimated sponsored posts in Skintific's top markets
Anua has the highest estimated sponsored-post volume in United States (6.9k posts, 30.1%), India (2.3k posts, 9.9%), United Kingdom (1.3k posts, 5.8%), while Skintific has the highest estimated sponsored-post volume in Indonesia (3.9k posts, 32.5%), Thailand (2.8k posts, 23.3%), Malaysia (2.4k posts, 20.2%), suggesting a Asia focus.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Anua's Influencer Marketing Strategy
- Round Lab's Influencer Marketing Strategy
- Tiger Mist's Influencer Marketing Strategy
- Femme Luxe's Influencer Marketing Strategy
- Lovevery's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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