We analyzed 3.3k pieces of influencer content sponsored by boandtee over the last 12 months.
This report breaks down where & how boandtee invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with boandtee, see here: boandtee influencers.
boandtee's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
boandtee's influencer output appears relatively consistent throughout the year, averaging about 270 sponsored posts per month. August recorded the highest volume at 379 posts (40% above average), while February was the quietest at 113 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of boandtee's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for boandtee.
Here are 3 examples of boandtee's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
cph ♡ contact.astrup@gmail.com
Collaboration metrics
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Influencer bio
all things girly 🤭🎀✨🫶🏼 Insta: hollyjai YouTube: hollyjaix Contact: holly.jai@outreachtalentgroup.com
Collaboration metrics
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Influencer bio
wife, mama, big fan of cosy season and strictly come dancing wbu x
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers boandtee are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 36% of partnerships featuring creators averaging 1K-5K views, boandtee's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 27.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (111.3k avg views/post):
Influencer bio
The only beauty standards you should follow are your own.♡ 🗺️ Wandering, always ✨🧚💕🌤️ 💌 may@underwatercreative.co.uk
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.5k avg views/post):
Influencer bio
Jesus saves x @next LayneW@nextmodels.com Socials liana@digitaliconagency.com
Collaboration metrics
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Out of 1.7k unique influencers in our dataset, 79 of them (5%) posted content for boandtee in 3 or more separate calendar months. The most consistent partner is @mayridts, who has collaborated across 10 months with 39 total posts.
Here are 3 examples of boandtee's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where boandtee had the most influencer activity. 37.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of boandtee collaborating with an influencer in United States.
boandtee competes in women’s gymwear and physique-led content marketing with AYBL and DFYNE, which target similar gym communities and social proof-driven purchase behavior.
Total sponsored posts tracked (last 12 months)
DFYNE leads with 111.5k sponsored posts, significantly outpacing AYBL (44k posts) and boandtee (3.3k posts). Across all three brands, the average volume is 52.9k posts, indicating mature, scaled influencer programs. DFYNE has far more total posts than both AYBL and boandtee.
Sponsored posts by platform
Among these brands, DFYNE leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with DFYNE at 59.4k, AYBL at 22.2k, boandtee at 838 posts. boandtee's activity is particularly concentrated on Instagram. On Instagram, TikTok, and YouTube, DFYNE has several times more posts than boandtee.
Estimated sponsored posts in boandtee's top markets
DFYNE has the highest estimated sponsored-post volume in United States (58k posts, 52.4%), United Kingdom (14k posts, 12.6%), Australia (7.2k posts, 6.5%), while AYBL leads in Canada with 2.1k posts (4.8%). Looking at United States specifically, the split is DFYNE at 58k posts (52.4%), AYBL at 20k posts (46%), boandtee at 1.2k posts (37.6%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.