boandtee Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.3k pieces of influencer content sponsored by boandtee over the last 12 months.
This report breaks down where & how boandtee invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with boandtee, see here: boandtee influencers.
Influencer activity throughout the year
boandtee's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
boandtee's influencer activity by month
Number of sponsored posts
boandtee's sponsored post volume appears to trend upward over the 12-month period, rising from 234 posts in January to 206 in December. The peak month, August, reached 370 posts, 95% higher than the monthly average of 190.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of boandtee's sponsored influencer collaborations break down by social platform:
- Instagram: 1.6k posts (69.8%)
- TikTok: 675 posts (29.6%)
- YouTube: 12 posts (0.5%)
boandtee's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for boandtee.
Here are 2 examples of boandtee's recent sponsored collaborations (one each for Instagram, TikTok).
joannvdherik x boandtee
![Instagram post by @joannvdherik for boandtee. Caption reads: [...] day thermo clothing @stronger skisuit....](https://images.od.modash.io/3c93da3817ec7cab04a77891dc384c48ecf1553e)
Influencer bio
your online bestie 🤍🫂 author of “Joann’s weg naar zelfliefde” 💌 joann@bombersandlemonade.com jojo & may’s youtube channel 👇🏼
Collaboration metrics
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hollyjai_ x boandtee
![TikTok post by @hollyjai_ for boandtee. Caption reads: [...] in pink please🎀🤭💕🩰 #pinkaholic #boandtee....](https://images.od.modash.io/cd9876457992e9b4fa22db9bc788aa58393960df)
Influencer bio
all things girly 🤭🎀✨🫶🏼 Insta: hollyjai YouTube: hollyjaix Contact: holly.jai@outreachtalentgroup.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 66.4%
- Reels: 33.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers boandtee are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
boandtee's influencers average views (Instagram)
Based on each influencer's average views per post
With 32% of partnerships featuring creators averaging 10K-50K views, boandtee's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 30.7%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (52.8k avg views/post):
thelizalowe x boandtee
Influencer bio
figure skater & professional yapper sometimes I ride a motorcycle 💌: thelizalowe@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.4k avg views/post):
bethmccreadie x boandtee
Influencer bio
CEO of romanticising everything bethmccreadie@thebloggeragent.co.uk Glasgow, Scotland | TikTok (100k+)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
boandtee's repeat partnerships
Out of 1.3k unique influencers in our dataset, 26 of them (2%) posted content for boandtee in 3 or more separate calendar months. The most consistent partner is @boandteeresort, who has collaborated across 8 months with 44 total posts.
Here are 3 examples of boandtee's repeat influencer partnerships, with links to the sponsored content.
barbarakristoffersen x boandtee
hollyjai_ x boandtee
![TikTok post by @hollyjai_ for boandtee. Caption reads: [...] #outfits #outfitinspo #ski #boandtee.](https://images.od.modash.io/74c7b1b3ca1243b95d3fd3a58cea4c2d262da4bd)
hollyjai x boandtee
![Instagram post by @hollyjai for boandtee. Caption reads: [...] to go get coffee!!🪽☕️🤍) @boandtee adv.](https://images.od.modash.io/bd96cf622f7f718c39b4c5f141605ce4ac7203bc)
![Instagram post by @hollyjai for boandtee. Caption reads: [...] slopes were calling🤭🎀🎿❄️ @boandtee Ski:....](https://images.od.modash.io/658f9bb5f6c3bf9a66a6fbf9ab16d503e229dc36)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where boandtee had the most influencer activity. 32.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (29.2%)
- Australia (4.9%)
- Brazil (3.3%)
boandtee's influencer activity by market
Here is another example of boandtee collaborating with an influencer in United States.
hollyb_fitness x boandtee
![Instagram post by @hollyb_fitness for boandtee. Caption reads: [...] into the deep end !! So grateful for....](https://images.od.modash.io/fa6320c3102e58bc379009cc30ea9ebebeed8303)
boandtee's influencer activity vs. related brands
boandtee competes with AYBL and Yeoreo in women’s gymwear essentials, targeting the same fit-focused audience that responds to try-ons, gym content, and creator discount codes.
Total influencer content
boandtee vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
AYBL leads with 37.5k sponsored posts, significantly outpacing Yeoreo (6.9k posts) and boandtee (2.3k posts). Across all three brands, the average volume is 15.5k posts, indicating mature, scaled influencer programs. AYBL has far more total posts than boandtee and Yeoreo.
By social platform
boandtee vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, AYBL leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with AYBL at 25.1k, Yeoreo at 4.6k, boandtee at 675 posts. AYBL posts far more on TikTok than boandtee and Yeoreo.
By geographical market
boandtee vs. related brands influencer activity (by country)
Estimated sponsored posts in boandtee's top markets
AYBL has the highest estimated sponsored-post volume in United States (18k posts, 47.9%), United Kingdom (6k posts, 15.9%), France (1.7k posts, 4.5%), suggesting a Europe focus, while Yeoreo leads in Mexico with 693 posts (10.1%), while boandtee leads in Australia with 112 posts (4.9%). Looking at United States specifically, the split is AYBL at 18k posts (47.9%), Yeoreo at 3.3k posts (48%), boandtee at 738 posts (32.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- AYBL's Influencer Marketing Strategy
- Yeoreo's Influencer Marketing Strategy
- En Route Jewelry's Influencer Marketing Strategy
- Lioness Fashion's Influencer Marketing Strategy
- Tiger Mist's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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