boandtee Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.9k pieces of influencer content sponsored by boandtee over the last 12 months.
This report breaks down where & how boandtee invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with boandtee, see here: boandtee influencers.
Influencer activity throughout the year
boandtee's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
boandtee's influencer activity by month
Number of sponsored posts
boandtee's sponsored post volume peaks in October with 262 posts, 68% higher than the monthly average of 156. September recorded the lowest activity at 79 posts, 49% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of boandtee's sponsored influencer collaborations break down by social platform:
- Instagram: 1.3k posts (66.7%)
- TikTok: 618 posts (32.7%)
- YouTube: 12 posts (0.6%)
boandtee's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for boandtee.
Here are 2 examples of boandtee's recent sponsored collaborations (one each for Instagram, TikTok).
joannvdherik x boandtee
![Instagram post by @joannvdherik for boandtee. Caption reads: [...] day thermo clothing @stronger skisuit....](https://images.od.modash.io/3c93da3817ec7cab04a77891dc384c48ecf1553e)
Influencer bio
your online bestie 🤍🫂 author of “Joann’s weg naar zelfliefde” 💌 joann@bombersandlemonade.com jojo & may’s youtube channel 👇🏼
Collaboration metrics
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hollyjai_ x boandtee
![TikTok post by @hollyjai_ for boandtee. Caption reads: [...] in pink please🎀🤭💕🩰 #pinkaholic #boandtee....](https://images.od.modash.io/cd9876457992e9b4fa22db9bc788aa58393960df)
Influencer bio
all things girly 🤭🎀✨🫶🏼 Insta: hollyjai YouTube: hollyjaix Contact: holly.jai@outreachtalentgroup.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 63.3%
- Reels: 36.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers boandtee are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
boandtee's influencers average views (Instagram)
Based on each influencer's average views per post
With 34.5% of partnerships featuring creators averaging 10K-50K views, boandtee's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 28.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (28.4k avg views/post):
bethanymoore x boandtee
Influencer bio
info@bethanymoore.co.uk
Collaboration metrics
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And here is another example with a smaller creator on Instagram (4.2k avg views/post):
miaflorentia x boandtee
Influencer bio
i post cute outfits and play with beauty products 📍Bali @lovebalistarz Socials: mollie.newman@flairmgmt.com @motmodels MA
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
boandtee's repeat partnerships
Out of 1.2k unique influencers in our dataset, 16 of them (1%) posted content for boandtee in 3 or more separate calendar months. The most consistent partner is @barbarakristoffersen, who has collaborated across 8 months with 11 total posts.
Here are 3 examples of boandtee's repeat influencer partnerships, with links to the sponsored content.
barbarakristoffersen x boandtee
![Instagram post by @barbarakristoffersen for boandtee. Caption reads: advertisement @boandtee - nothing compares [...].](https://images.od.modash.io/f64fbb971092cff5c094575d151a84758070b26f)
hollyjai x boandtee
![Instagram post by @hollyjai for boandtee. Caption reads: [...] to go get coffee!!🪽☕️🤍) @boandtee adv.](https://images.od.modash.io/bd96cf622f7f718c39b4c5f141605ce4ac7203bc)
![Instagram post by @hollyjai for boandtee. Caption reads: [...] slopes were calling🤭🎀🎿❄️ @boandtee Ski:....](https://images.od.modash.io/658f9bb5f6c3bf9a66a6fbf9ab16d503e229dc36)
hollyjai_ x boandtee
![TikTok post by @hollyjai_ for boandtee. Caption reads: [...] #outfits #outfitinspo #ski #boandtee.](https://images.od.modash.io/74c7b1b3ca1243b95d3fd3a58cea4c2d262da4bd)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where boandtee had the most influencer activity. 35.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (27.7%)
- Australia (4.7%)
- Brazil (3.6%)
boandtee's influencer activity by market
Here is another example of boandtee collaborating with an influencer in Denmark.
barbarakristoffersen x boandtee
boandtee's influencer activity vs. related brands
boandtee targets the sculpting, gymwear market popularized on TikTok and Instagram; DFYNE and NVGTN compete directly for the same performance-fit consumer and dominate similar creator-led try-on hauls.
Total influencer content
boandtee vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
DFYNE leads with 32.1k sponsored posts, significantly outpacing boandtee (1.9k posts) and Nvgtn (1.7k posts). Across all three brands, the average volume is 11.9k posts, indicating mature, scaled influencer programs. DFYNE has multiple times more total posts than boandtee and Nvgtn.
By social platform
boandtee vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, DFYNE leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with DFYNE at 28.6k, boandtee at 1.3k, Nvgtn at 1.2k posts. DFYNE's activity is particularly concentrated on Instagram. On Instagram, DFYNE has multiple times more posts than boandtee and Nvgtn.
By geographical market
boandtee vs. related brands influencer activity (by country)
Estimated sponsored posts in boandtee's top markets
DFYNE has the highest estimated sponsored-post volume in United States (16k posts, 49.3%), United Kingdom (4.4k posts, 13.8%), Mexico (1.8k posts, 5.5%), suggesting a North America focus, while boandtee leads in Australia with 89 posts (4.7%). Looking at United States specifically, the split is DFYNE at 16k posts (49.3%), Nvgtn at 1.2k posts (71%), boandtee at 666 posts (35.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- DFYNE's Influencer Marketing Strategy
- Nvgtn's Influencer Marketing Strategy
- Levoit's Influencer Marketing Strategy
- Sunday Riley's Influencer Marketing Strategy
- Better Alt's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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