boandtee Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.9k pieces of influencer content sponsored by boandtee over the last 12 months.
This report breaks down where & how boandtee invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with boandtee, see here: boandtee influencers.
Influencer activity throughout the year
boandtee's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
boandtee's influencer activity by month
Number of sponsored posts
boandtee's sponsored post volume peaks in August with 368 posts, 50% higher than the monthly average of 245. April recorded the lowest activity at 72 posts, 71% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of boandtee's sponsored influencer collaborations break down by social platform:
- Instagram: 2.1k posts (72.6%)
- TikTok: 800 posts (27.2%)
- YouTube: 7 posts (0.2%)
boandtee's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for boandtee.
Here are 2 examples of boandtee's recent sponsored collaborations (one each for Instagram, TikTok).
joannvdherik x boandtee
![Instagram post by @joannvdherik for boandtee. Caption reads: [...] day thermo clothing @stronger skisuit....](https://images.od.modash.io/3c93da3817ec7cab04a77891dc384c48ecf1553e)
Influencer bio
your online bestie 🤍🫂 author of “Joann’s weg naar zelfliefde” 💌 joann@bombersandlemonade.com
Collaboration metrics
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hollyjai_ x boandtee
![TikTok post by @hollyjai_ for boandtee. Caption reads: [...] in pink please🎀🤭💕🩰 #pinkaholic #boandtee....](https://images.od.modash.io/cd9876457992e9b4fa22db9bc788aa58393960df)
Influencer bio
all things girly 🤭🎀✨🫶🏼 Insta: hollyjai YouTube: hollyjaix Contact: holly.jai@outreachtalentgroup.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 67%
- Reels: 33%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers boandtee are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
boandtee's influencers average views (Instagram)
Based on each influencer's average views per post
With 32.4% of partnerships featuring creators averaging 1K-5K views, boandtee's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 28.3%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (124.3k avg views/post):
dilek_fit_ x boandtee
![Instagram post by @dilek_fit_ for boandtee. Caption reads: [...] you try it! Good luck and get moving!!....](https://images.od.modash.io/1d1196c9c2c8836b990df1c3e363fc9251a16aae)
Influencer bio
📍London 🇬🇧 Helping women get strong, toned & confident YouTube: DilekFit
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (5.8k avg views/post):
miaflorentia x boandtee
Influencer bio
i post cute outfits and convince you to move abroad. 📍Bali @lovebalistarz Socials: Miaflorentiacollabs@gmail.com @brooklynmgmt @motmodels
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
boandtee's repeat partnerships
Out of 1.6k unique influencers in our dataset, 67 of them (4%) posted content for boandtee in 3 or more separate calendar months. The most consistent partner is @dilek_fit_, who has collaborated across 10 months with 27 total posts.
Here are 3 examples of boandtee's repeat influencer partnerships, with links to the sponsored content.
boandteeresort x boandtee
mayridts x boandtee
![Instagram post by @mayridts for boandtee. Caption reads: [...] <3 Wearing my @lydsbutler x @boandtee edit!!....](https://images.od.modash.io/eaea93a7b481ea7af63930ee9015a1e687314386)
![Instagram post by @mayridts for boandtee. Caption reads: [...] 🧘🏻♀️🌤️🌸🐚☁️💖 Wearing @boandtee super....](https://images.od.modash.io/80612dd66b5038e06a7892f97da93ba8ead08714)
![Instagram post by @mayridts for boandtee. Caption reads: [...] you for a wonderful trip!! @boandtee (new....](https://images.od.modash.io/7c488c7c475710418e54aab1871ea3850f5ea23f)
laura_banani_official x boandtee
![Instagram post by @laura_banani_official for boandtee. Caption reads: [...] Feeling unstoppable in @boandtee 🤍....](https://images.od.modash.io/2e143ba62e80759b8a24b5706d68e8af324a6aab)
![Instagram post by @laura_banani_official for boandtee. Caption reads: [...] cozy, cute. Whole set by @boandtee #grwm....](https://images.od.modash.io/127ed53be71a9dab517a7027846f4cc1432fbdc5)
![Instagram post by @laura_banani_official for boandtee. Caption reads: [...] energy only 🍇🍷 — by @boandtee #Boandtee....](https://images.od.modash.io/545b690c9a6915b384437a39ff9cdc59a2846361)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where boandtee had the most influencer activity. 35% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (26.1%)
- Australia (6.4%)
- Brazil (3.5%)
boandtee's influencer activity by market
Here is another example of boandtee collaborating with an influencer in United States.
hollyb_fitness x boandtee
![Instagram post by @hollyb_fitness for boandtee. Caption reads: [...] into the deep end !! So grateful for....](https://images.od.modash.io/fa6320c3102e58bc379009cc30ea9ebebeed8303)
boandtee's influencer activity vs. related brands
boandtee, DFYNE, and NVGTN all compete in women’s gymwear known for figure-enhancing fits and viral sets. Their influencer strategies center on try-ons, gym content, and affiliate-driven drops.
Total influencer content
boandtee vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
DFYNE leads with 119.7k sponsored posts, significantly outpacing boandtee (2.9k posts) and Nvgtn (1.9k posts). Across all three brands, the average volume is 41.5k posts, indicating mature, scaled influencer programs. DFYNE has far more total posts than boandtee and Nvgtn combined.
By social platform
boandtee vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, DFYNE leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with DFYNE at 62.6k, boandtee at 800, Nvgtn at 502 posts. boandtee's activity is particularly concentrated on Instagram. On Instagram and TikTok, DFYNE has far more posts than boandtee and Nvgtn.
By geographical market
boandtee vs. related brands influencer activity (by country)
Estimated sponsored posts in boandtee's top markets
DFYNE has the highest estimated sponsored-post volume in United States (61k posts, 50.7%), United Kingdom (17k posts, 14.1%), Australia (6.6k posts, 5.5%), while Nvgtn leads in Canada with 69 posts (3.6%). Looking at United States specifically, the split is DFYNE at 61k posts (50.7%), Nvgtn at 1.4k posts (72%), boandtee at 1k posts (35%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- DFYNE's Influencer Marketing Strategy
- Nvgtn's Influencer Marketing Strategy
- Everlane's Influencer Marketing Strategy
- ana luisa's Influencer Marketing Strategy
- Open Farm Pet's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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