Edgars Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 938 pieces of influencer content sponsored by Edgars over the last 12 months.
This report breaks down where & how Edgars invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Edgars, see here: Edgars influencers.
Influencer activity throughout the year
Edgars's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Edgars's influencer activity by month
Number of sponsored posts
Edgars's sponsored post volume peaks in November with 131 posts, 68% higher than the monthly average of 78. July recorded the lowest activity at 34 posts, 56% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Edgars's sponsored influencer collaborations break down by social platform:
- Instagram: 586 posts (62.5%)
- TikTok: 352 posts (37.5%)
Edgars's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Edgars.
Here are 2 examples of Edgars's recent sponsored collaborations (one each for Instagram, TikTok).
young_prinzy x Edgars
![Instagram post by @young_prinzy for Edgars. Caption reads: [...] it. Get yours today ,click this link :....](https://images.od.modash.io/520428a1d294d01fd3f5ea21612483b5fe89393a)
Influencer bio
Artist, actor & TV star | Multi-award winner | Creator & VOA | Adopted son of @boity | "Walk in purpose, shine in power.👑 📩 Wealthmoabithulo@gmail.com
Collaboration metrics
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siyabunny x Edgars
![TikTok post by @siyabunny for Edgars. Caption reads: [...] #BerryCrush #AD @yslbeauty, shop now @Edgars....](https://images.od.modash.io/7cd884a9a1cbc959f9ea8316263177d7654bb5d6)
Influencer bio
Fashion, Beauty, Lifestyle, Travel And fun 🇿🇦 Siyandabani@gmail.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 80.9%
- Posts: 19.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Edgars are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Edgars's influencers average views (Instagram)
Based on each influencer's average views per post
With 41.9% of partnerships featuring creators averaging 1K-5K views, Edgars's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (12.9k avg views/post, 12.1k followers):
marcobenz_mos x Edgars
![Instagram post by @marcobenz_mos for Edgars. Caption reads: [...] @armanibeauty holding me down @edgarsbeauty....](https://images.od.modash.io/ce6763fa6235fc909dd75ceef1eab66d1af271bb)
Influencer bio
@benzarcofilms | @mosfilms_ | @jvicedinc
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.4k avg views/post, 21.8k followers):
taqiyaisaacs x Edgars
![Instagram post by @taqiyaisaacs for Edgars. Caption reads: [...] Gaultier Divine Elixir. #GaultierDivine....](https://images.od.modash.io/dae8803d294ffc4094e19cd126616615aea17bb4)
Influencer bio
fashion | beauty | lifestyle cape town, south africa email: taqiyaisaacs2002@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Edgars's repeat partnerships
Out of 466 unique influencers in our dataset, 28 of them (6%) posted content for Edgars in 3 or more separate calendar months. The most consistent partner is @edgarsfashion, who has collaborated across 11 months with 60 total posts. @edgarsfashion alone accounts for 6% of all tracked sponsored content.
Here are 3 examples of Edgars's repeat influencer partnerships, with links to the sponsored content.
edgarsfashion x Edgars
![Instagram post by @edgarsfashion for Edgars. Caption reads: [...] and 23–26 Oct in-store at Edgars Beauty.....](https://images.od.modash.io/a0e8488c18d4d653d4e3978be9387c456b1206b4)
![Instagram post by @edgarsfashion for Edgars. Caption reads: [...] drop in-store and online at Edgars. #Edgars....](https://images.od.modash.io/adbbd51f40ffa42ac0595f26891dee8c63dea2bd)
lisa.stanfield x Edgars
![Instagram post by @lisa.stanfield for Edgars. Caption reads: [...] foundation ✨. I headed into @edgarsbeauty at....](https://images.od.modash.io/6841fbd2347b5215045f00836e403ae6c6980fc8)
![Instagram post by @lisa.stanfield for Edgars. Caption reads: [...] thick creams. Available at @Edgarsbeauty #AD....](https://images.od.modash.io/9e89eaa58b0c33f79802fe57101462a1839622b6)
![Instagram post by @lisa.stanfield for Edgars. Caption reads: [...] like skin. You can shop it at @edgarsbeauty....](https://images.od.modash.io/8250541b27c0589430056b0c0192e98b68c81cca)
tatummacalagh_ x Edgars
![Instagram post by @tatummacalagh_ for Edgars. Caption reads: [...] #armanibeauty @edgarsbeauty #ad.](https://images.od.modash.io/416f24d4d85d2dcc881ec09f4a122c984933cb71)
![Instagram post by @tatummacalagh_ for Edgars. Caption reads: [...] 🌞💫 Now available at @edgarsbeauty 💖....](https://images.od.modash.io/32122515d41d9daca7ded3a726c624efae227cb0)
![Instagram post by @tatummacalagh_ for Edgars. Caption reads: [...] want to let go. Exclusive to @edgarsbeauty....](https://images.od.modash.io/1d761ba7f470c73c34eb3f8c802c7d4d81de7e2c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, South Africa is where Edgars had the most influencer activity. 87.6% of their live influencer content in the last 12 months was posted by South African influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (4.6%)
- Namibia (1.5%)
- Nigeria (1.2%)
Edgars's influencer activity by market
Here is another example of Edgars collaborating with an influencer in South Africa.
rizdhoda x Edgars
![TikTok post by @rizdhoda for Edgars. Caption reads: [...] feminine, unforgettable. #ad Shop now....](https://images.od.modash.io/a46a7954090a5044a1c8474ef4a39b75410a9a88)
Edgars's influencer activity vs. related brands
Edgars competes as a fashion retailer for mainstream apparel shoppers, much like Forever21 and ZARA. All three rely on trend cycles and broad lifestyle influencer coverage to drive discovery and store/online traffic.
Total influencer content
Edgars vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
ZARA leads with 15.1k sponsored posts, significantly outpacing Forever21 (1k posts) and Edgars (938 posts). Across all three brands, the average volume is 5.7k posts, indicating mature, scaled influencer programs. ZARA has far more total posts than Edgars and Forever21.
By social platform
Edgars vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, ZARA leads on Instagram and TikTok and Forever21 leads on YouTube. The gap is most notable on TikTok, with ZARA at 14.2k, Forever21 at 523, Edgars at 352 posts. ZARA's activity is particularly concentrated on TikTok. On TikTok, ZARA has far more posts than Edgars and Forever21.
By geographical market
Edgars vs. related brands influencer activity (by country)
Estimated sponsored posts in Edgars's top markets
ZARA has the highest estimated sponsored-post volume in United States (5k posts, 33.2%), India (2k posts, 13%), Brazil (1.3k posts, 8.9%), while Edgars has the highest estimated sponsored-post volume in South Africa (822 posts, 87.6%), Namibia (14 posts, 1.5%), while Forever21 leads in Japan with 56 posts (5.4%). Looking at United States specifically, the split is ZARA at 5k posts (33.2%), Forever21 at 634 posts (61.6%), Edgars at 43 posts (4.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Forever21's Influencer Marketing Strategy
- ZARA's Influencer Marketing Strategy
- Jeffree Star Cosmetics's Influencer Marketing Strategy
- Eva NYC's Influencer Marketing Strategy
- Lull's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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