Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Edgars Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 272 sponsored posts from Edgars across Instagram and TikTok over the last 12 months.
See where Edgars invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, November was 98.5% more active in terms of posting frequency.
Social platforms breakdown
Where Edgars's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Edgars's accounts
Instagram175
TikTok97
Content format by platform
Share of all sponsored posts.
Instagram · Reels
52.6%
Instagram · Feed Posts
11.8%
TikTok · Posts
35.7%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
52.6%
Instagram · Feed Posts
11.8%
TikTok · Posts
35.7%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Edgars's sponsored posts perform
Reach and engagement across all 272 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
45.1K
Average views per post
5.3K
Median views per post
10.2M
Total views
$238K
Estimated media value
5.8%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@siyabunnyView on TikTok ↗
[...] #BerryCrush #AD @yslbeauty, shop now @Edgars Beauty ❤️
4M Post views
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@rizdhodaView on TikTok ↗
[...] feminine, unforgettable. #ad Shop now @Edgars Beauty #YSLBeauty #YSLLibre #BerryCrush
2.8M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@africanamericanfamView on TikTok ↗
[...] Edgar’s… we just had to accept it 😂 @Edgars Fashion #fyp #relatable #capetown [...]
691K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Edgars works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Edgars's influencers by average views per post
Share of the 177 creators in this dataset
<1K
10.7%
1K-5K
38.4%
5K-10K
23.2%
10K-50K
20.9%
50K-100K
2.8%
100K-500K
2.3%
500K+
1.7%
Top influencers Edgars works with
Edgars's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@siyabunnyTikTok24M
2
@rizdhodaTikTok12.8M
3
@africanamericanfamTikTok1691K
4
@gaositoe_molokeTikTok1259.3K
5
@yourgirl_lineInstagram3156.7K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Edgars works with creators once, or builds an ongoing roster.
Repeat creators make up 17.9% of Edgars's creator network and generate 46.5% of total reach. The charts below show how often those partnerships recur and how much of Edgars's audience reach they account for.
Repeat creators make up 17.9% of Edgars's creator network and generate 46.5% of total reach. The charts below show how often those partnerships recur and how much of Edgars's audience reach they account for.
One-off vs. repeat creators
Share of 196 creators
Months active
Repeat creators only
2 months
85.7%
3 months
5.7%
4+ months
8.6%
Repeat partnerships at a glance
46.5%
of total reach comes from repeat creators
2.7
average posts per repeat creator
6 months
longest running partnership
Creators Edgars works with repeatedly
@lisa.stanfieldView on Instagram ↗
[...] Double Wear foundation ✨. I headed into @edgarsbeauty at @sandtoncitymall to try it out [...]
5.7K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@vuyoxhamfu_View on Instagram ↗
[...] and a smooth amber finish ⚜️ Available @edgarsbeauty
17.7K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@ceecee.nView on Instagram ↗
Come shop with me at @edgarsfashion ☀️ The new summer collection just [...]
47K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
Edgars's most loyal creators
@lisa.stanfield
Months active6
Posts10
Total engagement1.5K
@vuyoxhamfu_
Months active5
Posts6
Total engagement2.9K
@ceecee.n
Months active4
Posts4
Total engagement61
Geographical breakdown
The markets where Edgars's sponsored creators are based. 100.0% of sponsored posts came from creators based in 2 markets. South Africa and United Kingdom lead at 99.3% and 0.7%.
Sponsored posts by creator location
Top 2 markets
South Africa
99.3%
United Kingdom
0.7%
Edgars vs. related brands
How Edgars's influencer activity compares with other apparel brands.
Sponsored posts, last 12 months
Edgars vs. related brands
426 posts
272 posts
216 posts
Frequently asked questions
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