Edgars Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by Edgars over the last 12 months.
This report breaks down where & how Edgars invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Edgars, see here: Edgars influencers.
Influencer activity throughout the year
Edgars's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Edgars's influencer activity by month
Number of sponsored posts
Edgars's sponsored post volume appears to trend upward over the 12-month period, rising from 67 posts in January to 110 in December. The peak month, November, reached 189 posts, 83% higher than the monthly average of 103.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Edgars's sponsored influencer collaborations break down by social platform:
- Instagram: 862 posts (69.9%)
- TikTok: 371 posts (30.1%)
Edgars's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Edgars.
Here are 2 examples of Edgars's recent sponsored collaborations (one each for Instagram, TikTok).
amberdenae22 x Edgars
![Instagram post by @amberdenae22 for Edgars. Caption reads: [...] Wearing our new favourites from the....](https://images.od.modash.io/c0f57cdf8eb812b613e75df45c1e1d46daa6a234)
Influencer bio
Content Creator 📸 Travel, makeup, fashion & lifestyle ✈️ Couple’s account - @nickandamber22 👫🏻 Breast cancer survivor 🎀 📍 Cape Town
Collaboration metrics
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jemmasmakeup x Edgars
![TikTok post by @jemmasmakeup for Edgars. Caption reads: [...] a help for me 💝 Get yours at selected....](https://images.od.modash.io/bc360a9f1af31fc06207cd5bd8e684f2e1c62ef9)
Influencer bio
20 & here to put you on all things beauty 🇿🇦 ⭐️ ily & i'll see you on ig ⤸
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 74.1%
- Posts: 25.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Edgars are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Edgars's influencers average views (Instagram)
Based on each influencer's average views per post
Edgars's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (164.2k avg views/post, 3.8M followers):
miche.louw x Edgars
![Instagram post by @miche.louw for Edgars. Caption reads: [...] unforgettable night with @yslbeauty and....](https://images.od.modash.io/72236d99a4f58009163f197ab23292b84a2159ff)
Influencer bio
fashion • beauty • travel cpt | 🇿🇦 💌 pr/collabs : michelouw@icloud.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.0k avg views/post, 10.0k followers):
brittylovesbeauty x Edgars
![Instagram post by @brittylovesbeauty for Edgars. Caption reads: [...] the 10th & 13th of April, get R150 at....](https://images.od.modash.io/d5200e5ecbbb9af48283a08b9e4987052587fd2c)
Influencer bio
Your best friend in beauty & fashion DM me for all enquiries- let’s work together & make magic happen 🎀
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Edgars's repeat partnerships
Out of 647 unique influencers in our dataset, 42 of them (6%) posted content for Edgars in 3 or more separate calendar months. The most consistent partner is @tatummacalagh_, who has collaborated across 7 months with 11 total posts.
Here are 3 examples of Edgars's repeat influencer partnerships, with links to the sponsored content.
tatummacalagh_ x Edgars
![Instagram post by @tatummacalagh_ for Edgars. Caption reads: [...] it 🩷🌾 @marcjacobsfragrances @edgarsbeauty....](https://images.od.modash.io/1a9d03f78edc7c0ad50288d2986e974b2cf6f6cc)
![Instagram post by @tatummacalagh_ for Edgars. Caption reads: [...] at @benefitsouthafrica & @edgarsbeauty , I’m....](https://images.od.modash.io/11f2dd3672a8c498444514cde85a40070645f85e)
![Instagram post by @tatummacalagh_ for Edgars. Caption reads: [...] up🙊Because @fentybeauty and @edgarsbeauty....](https://images.od.modash.io/8233b9c93e6c72f194616e35a29d397b83af6d67)
lisa.stanfield x Edgars
![Instagram post by @lisa.stanfield for Edgars. Caption reads: [...] products and fragrances at @edgarsbeauty....](https://images.od.modash.io/e1f432417b02fc782208a984b3e19c64a24b3a0f)
![Instagram post by @lisa.stanfield for Edgars. Caption reads: [...] 1st Feb 2026. Available at @edgarsbeauty....](https://images.od.modash.io/a37b43ad1b059645a05a837bd9b5add91d62d0aa)
![Instagram post by @lisa.stanfield for Edgars. Caption reads: [...] make all your purchases at @edgarsbeauty.....](https://images.od.modash.io/a585be0a4d241574939a5b57485eeeed5e71930a)
benefitsouthafrica x Edgars
![Instagram post by @benefitsouthafrica for Edgars. Caption reads: [...] 💋✨💄🎱 @benefitsouthafrica @edgarsbeauty....](https://images.od.modash.io/983321a581424d1508b9313531657ff696391c7c)
![Instagram post by @benefitsouthafrica for Edgars. Caption reads: [...] ***set available online at Edgars beauty and....](https://images.od.modash.io/75f2ae21b47b02d2911a3d6513af23a9e6ab5b65)
![Instagram post by @benefitsouthafrica for Edgars. Caption reads: [...] with @benefitsouthafrica & @edgarsbeauty 🎀✨....](https://images.od.modash.io/2bfbe78cacf026c47e9d5225abbacfca0ce41a18)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, South Africa is where Edgars had the most influencer activity. 86.5% of their live influencer content in the last 12 months was posted by South African influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (5%)
- Namibia (1.5%)
- Nigeria (1.4%)
Edgars's influencer activity by market
Here is another example of Edgars collaborating with an influencer in South Africa.
gaositoe_moloke x Edgars
![TikTok post by @gaositoe_moloke for Edgars. Caption reads: [...] of use Shop at selected Edgar’s stores....](https://images.od.modash.io/51dd3eacd262712abae0579e9f272210d842a0c3)
Edgars's influencer activity vs. related brands
Edgars is an apparel retailer competing on broad assortment and trend accessibility. Forever21 and ZARA are close retail benchmarks for influencer styling content, seasonal drops, and fast-fashion audience overlap.
Total influencer content
Edgars vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
ZARA leads with 7.4k sponsored posts, significantly outpacing Forever21 (1.4k posts) and Edgars (1.2k posts). Across all three brands, the average volume is 3.3k posts, indicating mature, scaled influencer programs. ZARA has several times more total posts than Edgars and Forever21.
By social platform
Edgars vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, ZARA leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with ZARA at 6.6k, Forever21 at 1k, Edgars at 862 posts. Forever21's activity is particularly concentrated on Instagram. On Instagram, ZARA has several times more posts than Edgars and Forever21.
By geographical market
Edgars vs. related brands influencer activity (by country)
Estimated sponsored posts in Edgars's top markets
ZARA has the highest estimated sponsored-post volume in United States (1.9k posts, 25.5%), India (786 posts, 10.6%), Japan (511 posts, 6.9%), suggesting a Asia focus, while Edgars has the highest estimated sponsored-post volume in South Africa (1.1k posts, 86.5%), Namibia (18 posts, 1.5%), while Forever21 leads in Brazil with 59 posts (4.3%). Looking at United States specifically, the split is ZARA at 1.9k posts (25.5%), Forever21 at 932 posts (68%), Edgars at 62 posts (5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Forever21's Influencer Marketing Strategy
- ZARA's Influencer Marketing Strategy
- VICI COLLECTION's Influencer Marketing Strategy
- Rhode Skin's Influencer Marketing Strategy
- Universal Musiek's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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