Edgars Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 883 pieces of influencer content sponsored by Edgars over the last 12 months.
This report breaks down where & how Edgars invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Edgars, see here: Edgars influencers.
Influencer activity throughout the year
Edgars's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Edgars's influencer activity by month
Number of sponsored posts
Edgars's sponsored post volume appears to trend upward over the 12-month period, rising from 38 posts in January to 62 in December. The peak month, November, reached 129 posts, 77% higher than the monthly average of 73.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Edgars's sponsored influencer collaborations break down by social platform:
- Instagram: 590 posts (66.8%)
- TikTok: 293 posts (33.2%)
Edgars's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Edgars.
Here are 2 examples of Edgars's recent sponsored collaborations (one each for Instagram, TikTok).
young_prinzy x Edgars
![Instagram post by @young_prinzy for Edgars. Caption reads: [...] it. Get yours today ,click this link :....](https://images.od.modash.io/520428a1d294d01fd3f5ea21612483b5fe89393a)
Influencer bio
Artist, actor & TV star | Multi-award winner | Creator & VOA | Adopted son of @boity | "Walk in purpose, shine in power.👑 📩 Wealthmoabithulo@gmail.com
Collaboration metrics
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siyabunny x Edgars
![TikTok post by @siyabunny for Edgars. Caption reads: [...] #BerryCrush #AD @yslbeauty, shop now @Edgars....](https://images.od.modash.io/7cd884a9a1cbc959f9ea8316263177d7654bb5d6)
Influencer bio
Fashion, Beauty, Lifestyle, Travel And fun 🇿🇦 Siyandabani@gmail.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 83.9%
- Posts: 16.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Edgars are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Edgars's influencers average views (Instagram)
Based on each influencer's average views per post
Edgars's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (17.2k avg views/post, 57.8k followers):
tristentnaidoo x Edgars
![Instagram post by @tristentnaidoo for Edgars. Caption reads: [...] up for the Superman movie premiere with....](https://images.od.modash.io/bac0ec59a0ce52021e3e53694ecac91f1128cfd9)
Influencer bio
Son of God🎚️The Prince 🥊 Boxer | Content Creator ✉️: tristentnaidoo@gmail.com Athlete @underarmour Ambassador @world_sports_betting @titleboxingsa
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.4k avg views/post, 5.5k followers):
tiyanatelo x Edgars
![Instagram post by @tiyanatelo for Edgars. Caption reads: [...] perfumes. Perfect for any occasion from....](https://images.od.modash.io/e9a1ebae566baa1ed5cf31028350a9b7231ddaa6)
Influencer bio
Lo-fi content creator Contact tiyanatelo.ugc@gmail.com Based in Cape Town Hair by @carltonhairsa
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Edgars's repeat partnerships
Out of 406 unique influencers in our dataset, 31 of them (8%) posted content for Edgars in 3 or more separate calendar months. The most consistent partner is @edgarsfashion, who has collaborated across 11 months with 56 total posts. @edgarsfashion alone accounts for 6% of all tracked sponsored content.
Here are 3 examples of Edgars's repeat influencer partnerships, with links to the sponsored content.
tatummacalagh_ x Edgars
![Instagram post by @tatummacalagh_ for Edgars. Caption reads: [...] 🌞💫 Now available at @edgarsbeauty 💖....](https://images.od.modash.io/32122515d41d9daca7ded3a726c624efae227cb0)
![Instagram post by @tatummacalagh_ for Edgars. Caption reads: [...] 💖🖤 Available exclusively at @edgarsbeauty....](https://images.od.modash.io/dc7f9266564bfb0d4f0445445959494bcffc095b)
![Instagram post by @tatummacalagh_ for Edgars. Caption reads: [...] new Body Badalada Lotion at @edgarsbeauty -....](https://images.od.modash.io/42b2c7fe02c0db9aea43f77b44347d86e5af125c)
laylahjulius x Edgars
![Instagram post by @laylahjulius for Edgars. Caption reads: [...] fragrance, and shop it now at @edgarsbeauty.....](https://images.od.modash.io/0a53928a43ab8ef842735ec88b4d9301b8e2836b)
![Instagram post by @laylahjulius for Edgars. Caption reads: [...] to Estēe Lauder SA team & @edgarsbeauty for....](https://images.od.modash.io/7aa47705bf752711b1a95325657961cbddc1b0a8)
![Instagram post by @laylahjulius for Edgars. Caption reads: [...] Good Girl fragrance range at @edgarsbeauty....](https://images.od.modash.io/e4474584acc8e1c8559bbe3c4a8defecd205da32)
lisa.stanfield x Edgars
![Instagram post by @lisa.stanfield for Edgars. Caption reads: [...] products and fragrances at @edgarsbeauty....](https://images.od.modash.io/e1f432417b02fc782208a984b3e19c64a24b3a0f)
![Instagram post by @lisa.stanfield for Edgars. Caption reads: [...] 1st Feb 2026. Available at @edgarsbeauty....](https://images.od.modash.io/a37b43ad1b059645a05a837bd9b5add91d62d0aa)
![Instagram post by @lisa.stanfield for Edgars. Caption reads: [...] make all your purchases at @edgarsbeauty.....](https://images.od.modash.io/a585be0a4d241574939a5b57485eeeed5e71930a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, South Africa is where Edgars had the most influencer activity. 87.2% of their live influencer content in the last 12 months was posted by South African influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (4.7%)
- Namibia (1.5%)
- Nigeria (1.3%)
Edgars's influencer activity by market
Here is another example of Edgars collaborating with an influencer in South Africa.
rizdhoda x Edgars
![TikTok post by @rizdhoda for Edgars. Caption reads: [...] feminine, unforgettable. #ad Shop now....](https://images.od.modash.io/a46a7954090a5044a1c8474ef4a39b75410a9a88)
Edgars's influencer activity vs. related brands
Edgars overlaps with Forever21 and ZARA as a fashion retail player competing for broad, style-conscious shoppers, making them useful references for trend-led influencer and seasonal campaign strategy.
Total influencer content
Edgars vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
ZARA leads with 58.5k sponsored posts, significantly outpacing Forever21 (1.3k posts) and Edgars (883 posts). Across all three brands, the average volume is 20.2k posts, indicating mature, scaled influencer programs. ZARA has far more total posts than Edgars and Forever21.
By social platform
Edgars vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Edgars leads on YouTube, while ZARA has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with ZARA at 43.4k, Forever21 at 632, Edgars at 590 posts. ZARA's activity is particularly concentrated on Instagram. On Instagram and TikTok, ZARA has far more posts than Edgars and Forever21.
By geographical market
Edgars vs. related brands influencer activity (by country)
Estimated sponsored posts in Edgars's top markets
ZARA has the highest estimated sponsored-post volume in United States (16k posts, 27.6%), India (7.6k posts, 13%), Japan (4.6k posts, 7.8%), suggesting a Asia focus, while Edgars has the highest estimated sponsored-post volume in South Africa (770 posts, 87.2%), Namibia (13 posts, 1.5%). Looking at United States specifically, the split is ZARA at 16k posts (27.6%), Forever21 at 805 posts (62.3%), Edgars at 42 posts (4.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Forever21's Influencer Marketing Strategy
- ZARA's Influencer Marketing Strategy
- Jeffree Star Cosmetics's Influencer Marketing Strategy
- Eva NYC's Influencer Marketing Strategy
- Lull's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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