Edikted Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 37.1k pieces of influencer content sponsored by Edikted over the last 12 months.
This report breaks down where & how Edikted invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Edikted, see here: Edikted influencers.
Influencer activity throughout the year
Edikted's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Edikted's influencer activity by month
Number of sponsored posts
Edikted's influencer output appears relatively consistent throughout the year, averaging about 3.1k sponsored posts per month. November recorded the highest volume at 4.2k posts (37% above average), while June was the quietest at 1.9k posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Edikted's sponsored influencer collaborations break down by social platform:
- TikTok: 29.9k posts (80.7%)
- Instagram: 7.1k posts (19.3%)
- YouTube: 20 posts (0.1%)
Edikted's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Edikted.
Here are 3 examples of Edikted's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
thatmom_brittany x Edikted
![Instagram post by @thatmom_brittany for Edikted. Caption reads: [...] #clothes #garage #lululemon #tatemcrae....](https://images.od.modash.io/2e3e6002d312373132e90235a1f927fc21c8e939)
Influencer bio
💆🏻♀️Mom vs. Teen = daily sitcom 💃 Dance teacher + competitive dancer Email:brittanystigliano2@gmail.com
Collaboration metrics
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salmajabarbique x Edikted
![TikTok post by @salmajabarbique for Edikted. Caption reads: [...] Polly @abercrombie @Levi’s @EvryJewels....](https://images.od.modash.io/d6bba25c762be2b6711255ace8cc358cb8bf5236)
Influencer bio
الحمد لله 💌: salma@tiddle.io grwm | curly hair | beauty | fashion parent managed @67 @🌝
Collaboration metrics
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kenzieyolles x Edikted
Influencer bio
inquiries- kenzie@proudmanagement.net tiktok @kenzie.fashion IG @kenzieyolles
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.3%
- Carousels: 3.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Edikted are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Edikted's influencers average views (TikTok)
Based on each influencer's average views per post
With 40.6% of partnerships featuring creators averaging 1K-5K views, Edikted's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.4M avg views/post):
giliiia x Edikted
Influencer bio
Liis Isabel Ärm liis@night.co 🇪🇪 Londooonnnn
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
theamsheps x Edikted
Influencer bio
UK girly 🇬🇧 20🍸 | outfit diary 👜| 📩:theashepherd86@yahoo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Edikted's repeat partnerships
Out of 13.4k unique influencers in our dataset, 1.4k of them (10%) posted content for Edikted in 3 or more separate calendar months. The most consistent partner is @lottiehutton, who has collaborated across 13 months with 25 total posts.
Here are 3 examples of Edikted's repeat influencer partnerships, with links to the sponsored content.
lottiehutton x Edikted
![Instagram post by @lottiehutton for Edikted. Caption reads: out in @edikted !! dc: LOTTIE10 #EdiktedAd [...].](https://images.od.modash.io/021b38d7163dc8cc52347b20e21e4158111dc264)
![Instagram post by @lottiehutton for Edikted. Caption reads: out in @edikted dc: LOTTIE10 #Edikted [...].](https://images.od.modash.io/8625abe2a88c1e6c992d8a2dc84c2df44e802f0d)
italiajjacqueline x Edikted
![TikTok post by @italiajjacqueline for Edikted. Caption reads: [...] us 🤎🤎 #microshorts #ootd #edikted....](https://images.od.modash.io/a56a4b0859e2a81450a61290fbb3b4a250594080)
![TikTok post by @italiajjacqueline for Edikted. Caption reads: [...] #tiktokshopcreatorpicks @Edikted.](https://images.od.modash.io/82a90afaf4669dc03cb60ba9f3dfb078f6e082f0)
![TikTok post by @italiajjacqueline for Edikted. Caption reads: [...] #tiktokshopcreatorpicks #edikted....](https://images.od.modash.io/065fffb27200a1f76d0df33c80fc56ce3d5df9cd)
sadiebaby08 x Edikted
![TikTok post by @sadiebaby08 for Edikted. Caption reads: [...] hoodie is available now!! 💗 @Edikted....](https://images.od.modash.io/64d4029ed57ecf65230d0747c25c04b2e3c2aebc)
![TikTok post by @sadiebaby08 for Edikted. Caption reads: @Edikted 💗 #cutetops #fashion #edikted [...].](https://images.od.modash.io/c9fe9a758ce791e37ee8b601fcac09d90056a9af)
![TikTok post by @sadiebaby08 for Edikted. Caption reads: @Edikted @Princess Polly 💗 [...].](https://images.od.modash.io/ae3a008620601c47d8d391d592adf140e80e32e2)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Edikted had the most influencer activity. 63.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (14.3%)
- Canada (3%)
- Australia (2.5%)
Edikted's influencer activity by market
Here is another example of Edikted collaborating with an influencer in United States.
katiewakefielddd x Edikted
Edikted's influencer activity vs. related brands
Edikted competes with Motel Rocks and Dolls Kill for edgy, trend-forward fashion consumers, with all three leaning on influencer styling, hauls, and night-out outfit content.
Total influencer content
Edikted vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Edikted leads with 37.1k sponsored posts, significantly outpacing Motel Rocks (9.7k posts) and Dolls Kill (4.3k posts). Across all three brands, the average volume is 17k posts, indicating mature, scaled influencer programs. Edikted has several times more total posts than Motel Rocks and Dolls Kill.
By social platform
Edikted vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Edikted leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Edikted at 29.9k, Motel Rocks at 9.7k, Dolls Kill at 2.6k posts. Edikted's activity is particularly concentrated on TikTok. On Instagram, Edikted has posts while Motel Rocks has none, and on TikTok Edikted has several times more posts than Motel Rocks and Dolls Kill.
By geographical market
Edikted vs. related brands influencer activity (by country)
Estimated sponsored posts in Edikted's top markets
Edikted has the highest estimated sponsored-post volume in United States (23k posts, 63.3%), United Kingdom (5.3k posts, 14.3%), Canada (1.1k posts, 3%), suggesting a North America focus, while Motel Rocks leads in Brazil with 589 posts (6.1%), while Dolls Kill leads in Mexico with 212 posts (4.9%). Looking at United States specifically, the split is Edikted at 23k posts (63.3%), Motel Rocks at 3.1k posts (31.6%), Dolls Kill at 2.8k posts (64.8%). Edikted's strength in United States and United Kingdom may indicate a home-market focus, while Motel Rocks shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Motel Rocks's Influencer Marketing Strategy
- Dolls Kill's Influencer Marketing Strategy
- Dolce Vita's Influencer Marketing Strategy
- Aputure's Influencer Marketing Strategy
- Beyond Yoga's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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