We analyzed 35.6k pieces of influencer content sponsored by Edikted over the last 12 months.
This report breaks down where & how Edikted invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Edikted, see here: Edikted influencers.
Edikted's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Edikted's influencer output appears relatively consistent throughout the year, averaging about 2.9k sponsored posts per month. November recorded the highest volume at 4.3k posts (46% above average), while June was the quietest at 2k posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Edikted's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Edikted.
Here are 3 examples of Edikted's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
💆🏻♀️Mom vs. Teen = daily sitcom 💃 Dance teacher + competitive dancer Email:brittanystigliano2@gmail.com
Collaboration metrics
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Influencer bio
الحمد لله 💌: salma@tiddle.io grwm | curly hair | beauty | fashion parent managed OR 📍
Collaboration metrics
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Influencer bio
grwm + storytimes 🧚♀️ 💌: erika.vonitter@grail-talent.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Edikted are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 38.5% of partnerships featuring creators averaging 1K-5K views, Edikted's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.4M avg views/post):
Influencer bio
Liis Isabel Ärm liis@night.co 🇪🇪 Londooonnnn
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
18 • BCN 💌juditroses26@gmail.com
Collaboration metrics
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Out of 13k unique influencers in our dataset, 1.3k of them (10%) posted content for Edikted in 3 or more separate calendar months. The most consistent partner is @italiajjacqueline, who has collaborated across 12 months with 347 total posts.
Here are 3 examples of Edikted's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Edikted had the most influencer activity. 66.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Edikted collaborating with an influencer in United States.
Edikted competes with Dolls Kill and IAMGIA for edgy, nightlife-ready fashion audiences, with all three benefiting from bold influencer styling, party looks, and haul culture.
Total sponsored posts tracked (last 12 months)
Edikted leads with 35.6k sponsored posts, significantly outpacing Dolls Kill (4.8k posts) and IAMGIA (3.9k posts). Across all three brands, the average volume is 14.8k posts, indicating mature, scaled influencer programs. Edikted has several times more total posts than Dolls Kill and IAMGIA.
Sponsored posts by platform
Edikted leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Edikted at 28.3k, Dolls Kill at 2.6k, IAMGIA at 2.4k posts. Edikted's activity is particularly concentrated on TikTok. Edikted has several times more posts than Dolls Kill and IAMGIA on TikTok.
Estimated sponsored posts in Edikted's top markets
Edikted has the highest estimated sponsored-post volume in United States (24k posts, 66.6%), United Kingdom (3.8k posts, 10.6%), Canada (1.6k posts, 4.5%), suggesting a North America focus, while Dolls Kill leads in Brazil with 211 posts (4.4%), while IAMGIA leads in Australia with 197 posts (5.1%). Looking at United States specifically, the split is Edikted at 24k posts (66.6%), Dolls Kill at 3.3k posts (67.7%), IAMGIA at 2.4k posts (61.3%). Edikted's strength in United States and United Kingdom may indicate a home-market focus, while Dolls Kill shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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