Edikted Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 14.7k pieces of influencer content sponsored by Edikted over the last 12 months.
This report breaks down where & how Edikted invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Edikted, see here: Edikted influencers.
Influencer activity throughout the year
Edikted's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Edikted's influencer activity by month
Number of sponsored posts
Edikted's sponsored post volume appears to trend upward over the 12-month period, rising from 1.5k posts in January to 1.8k in December. The peak month, November, reached 2k posts, 74% higher than the monthly average of 1.2k.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Edikted's sponsored influencer collaborations break down by social platform:
- TikTok: 11.1k posts (75.6%)
- Instagram: 3.6k posts (24.2%)
- YouTube: 19 posts (0.1%)
Edikted's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Edikted.
Here are 3 examples of Edikted's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
giaduddy x Edikted
Influencer bio
pa—>nashville sasha.mixon@thedigitalbrandarchitects.com
Collaboration metrics
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salmajabarbique x Edikted
![TikTok post by @salmajabarbique for Edikted. Caption reads: [...] Polly @abercrombie @Levi’s @EvryJewels....](https://images.od.modash.io/d6bba25c762be2b6711255ace8cc358cb8bf5236)
Influencer bio
parent managed 💌: salma@tiddle.io grwm | curly hair | beauty | fashion use code "SALADA" in shoppin' 🍓 OR 📍
Collaboration metrics
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belajuliana_ x Edikted
Influencer bio
slice of my life businesses• isabelajuliana@dulcedo.com Instagram •belajuliana_ Tiktok•isabelajuliana_
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.9%
- Carousels: 1.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Edikted are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Edikted's influencers average views (TikTok)
Based on each influencer's average views per post
With 39.6% of partnerships featuring creators averaging 1K-5K views, Edikted's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.4M avg views/post):
neves.lifestyleee x Edikted
Influencer bio
Hey! 18 | fashion student🧘🏻♀️ my life and my clothes 💌nevedominiquee@gmail.com IG: neves.lifestylee
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.3k avg views/post):
viickih x Edikted
Influencer bio
hej på er fashion icons 💌Vickih2928@gmail.com IG: vickivikky
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Edikted's repeat partnerships
Out of 7.1k unique influencers in our dataset, 496 of them (7%) posted content for Edikted in 3 or more separate calendar months. The most consistent partner is @livelaughlovemary, who has collaborated across 12 months with 21 total posts.
Here are 3 examples of Edikted's repeat influencer partnerships, with links to the sponsored content.
sadiebaby08 x Edikted
![TikTok post by @sadiebaby08 for Edikted. Caption reads: [...] hoodie is available now!! 💗 @Edikted ....](https://images.od.modash.io/64d4029ed57ecf65230d0747c25c04b2e3c2aebc)
![TikTok post by @sadiebaby08 for Edikted. Caption reads: @Edikted 💗 #polkadot #matchingset [...].](https://images.od.modash.io/c7453a452e6bd1f95a74a447adab0f6e4838d994)
![TikTok post by @sadiebaby08 for Edikted. Caption reads: @Edikted 💗 #matchingset #loungeset [...].](https://images.od.modash.io/36df5deb36bf5d135e9029046aa739aae6d842f6)
madiluster x Edikted
![TikTok post by @madiluster for Edikted. Caption reads: [...] locked in with my girls & @Edikted 👻🖤 Use....](https://images.od.modash.io/dd094348285facef15c630e4adfbe5a83a4945c9)
![TikTok post by @madiluster for Edikted. Caption reads: comfy ootd with @Edikted use code MADR10 #21 [...].](https://images.od.modash.io/a0708eaf0072cd962bd0b7f09f2414a569468492)
![TikTok post by @madiluster for Edikted. Caption reads: @Edikted haul!! use code MLUR10 for $ [...].](https://images.od.modash.io/f3e6ea6caa03cafe3f69466ef68f5512724df7c3)
carlaasensirich x Edikted
![Instagram post by @carlaasensirich for Edikted. Caption reads: [...] elegir así que subí todas :) @edikted....](https://images.od.modash.io/e6a17ae2f96101bc322f4ab3dbb2e6cbd5da73e5)
![Instagram post by @carlaasensirich for Edikted. Caption reads: [...] no se puede elegir una <33
@edikted....](https://images.od.modash.io/f74508c26db8172416cb6be25d5313733f780a09)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Edikted had the most influencer activity. 66.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (13%)
- Australia (2.4%)
- Canada (2.1%)
Edikted's influencer activity by market
Here is another example of Edikted collaborating with an influencer in United States.
lillian_harriss x Edikted
Edikted's influencer activity vs. related brands
Edikted competes with Dolls Kill and Fashion Nova for edgy, trend-responsive fashion that spreads through haul and styling content. All three target a similar social-first shopper looking for fast, statement-making looks.
Total influencer content
Edikted vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Edikted leads with 14.7k sponsored posts, significantly outpacing Fashion Nova (8.3k posts) and Dolls Kill (938 posts). Across all three brands, the average volume is 8k posts, indicating mature, scaled influencer programs. Edikted has 14,684 posts, more than Dolls Kill and Fashion Nova combined.
By social platform
Edikted vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Edikted leads on TikTok, while Fashion Nova has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Edikted at 11.1k, Fashion Nova at 3.9k, Dolls Kill at 752 posts. Edikted's activity is particularly concentrated on TikTok. On TikTok, Edikted has 11,108 posts, nearly three times Fashion Nova and far more than Dolls Kill.
By geographical market
Edikted vs. related brands influencer activity (by country)
Estimated sponsored posts in Edikted's top markets
Edikted has the highest estimated sponsored-post volume in United States (9.8k posts, 66.7%), United Kingdom (1.9k posts, 13%), Australia (352 posts, 2.4%), while Dolls Kill leads in Brazil with 47 posts (5%). Looking at United States specifically, the split is Edikted at 9.8k posts (66.7%), Dolls Kill at 611 posts (65.1%). Edikted's strength in United States and United Kingdom may indicate a home-market focus, while Dolls Kill shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Dolls Kill's Influencer Marketing Strategy
- Fashion Nova's Influencer Marketing Strategy
- LAWLESS Beauty's Influencer Marketing Strategy
- JustFab's Influencer Marketing Strategy
- Yeoreo's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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