Beyond Yoga Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by Beyond Yoga over the last 12 months.
This report breaks down where & how Beyond Yoga invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Beyond Yoga, see here: Beyond Yoga influencers.
Influencer activity throughout the year
Beyond Yoga's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Beyond Yoga's influencer activity by month
Number of sponsored posts
Beyond Yoga's influencer output appears relatively consistent throughout the year, averaging about 88 sponsored posts per month. September recorded the highest volume at 109 posts (24% above average), while June was the quietest at 57 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beyond Yoga's sponsored influencer collaborations break down by social platform:
- Instagram: 772 posts (71.8%)
- TikTok: 295 posts (27.4%)
- YouTube: 8 posts (0.7%)
Beyond Yoga's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Beyond Yoga.
Here are 3 examples of Beyond Yoga's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
lanitonnu x Beyond Yoga
Influencer bio
city roots, southern california living brand marketing @studiomcgee @mcgeeandco sharing my daily outfits + all current obsessions
Collaboration metrics
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carrie.bankston x Beyond Yoga
Influencer bio
Life + outfits! Midwest! carriebankstonsocial@gmail.com
Collaboration metrics
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StylewithSerena x Beyond Yoga
![YouTube post by @StylewithSerena for Beyond Yoga. Caption reads: [...] Tank Top Medium: White Shorts 4: Beyond Yoga....](https://images.od.modash.io/901a101efd242c8e2e5dcba42156ff7ad7a4dda0)
Influencer bio
Welcome to Style With Serena — modern style with taste and clarity. I’m Serena. This channel is for unapologetically stylish women who refuse to disappear. If you love working on yourself, staying culturally current, and optimizing your personal style right now, you are in the right place. Here you’ll find: • Modern outfit formulas with a sharp, contemporary edge • Updated classics that refuse to look dated • Smart wardrobe edits that maximize everyday style • Strategic packing guides for efficient, premium travel This is style for the woman who knows exactly who she is — and wants a high-vitality wardrobe that reflects her strength and self-respect. If this sounds like you, subscribe!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 66.5%
- Posts: 33.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Beyond Yoga are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Beyond Yoga's influencers average views (Instagram)
Based on each influencer's average views per post
With 34% of partnerships featuring creators averaging 10K-50K views, Beyond Yoga's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 29.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (416.7k avg views/post):
thesculptsisters x Beyond Yoga
![Instagram post by @thesculptsisters for Beyond Yoga. Caption reads: [...] thing surviving the heated room is....](https://images.od.modash.io/cdd75da9e97d0065831b28f6d98b790be3ec8049)
Influencer bio
The Sculpt Sisters thesculptsisters@neonroseagency.com The Sister Sculpt Experience - Anywhere👇👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.1k avg views/post):
livinwithiz x Beyond Yoga
![Instagram post by @livinwithiz for Beyond Yoga. Caption reads: [...] need a mat, you just need you🧘🏽♀️....](https://images.od.modash.io/a311491306b1c66fac8fef5c802316c33f9ef532)
Influencer bio
florida + bali my personal guide to loving life 🕊💌 all the things - wellness, yoga, lifestyle izzyrae03@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Beyond Yoga's repeat partnerships
Out of 683 unique influencers in our dataset, 37 of them (5%) posted content for Beyond Yoga in 3 or more separate calendar months. The most consistent partner is @lanitonnu, who has collaborated across 11 months with 13 total posts.
Here are 3 examples of Beyond Yoga's repeat influencer partnerships, with links to the sponsored content.
lanitonnu x Beyond Yoga
![Instagram post by @lanitonnu for Beyond Yoga. Caption reads: [...] layer for every day! @beyondyoga’s new En....](https://images.od.modash.io/7f265e8d9a32795b9f1bf232aff916ef17a71012)
flowgogirl x Beyond Yoga
![Instagram post by @flowgogirl for Beyond Yoga. Caption reads: [...] and enjoy the f l o w 🙂↕️ @beyondyoga....](https://images.od.modash.io/a1458e3a6ad1db2f1ad4354d6c071700c1a1e3b3)
![Instagram post by @flowgogirl for Beyond Yoga. Caption reads: @beyondyoga makes these winter blues [...].](https://images.od.modash.io/d54e567befc12afa51885660215d8b46230fcc0b)
![Instagram post by @flowgogirl for Beyond Yoga. Caption reads: [...] true in my tried and true @beyondyoga....](https://images.od.modash.io/0b2dbaa11033f6078982ef043acf79a10e72b2da)
flowgogirl x Beyond Yoga
![TikTok post by @flowgogirl for Beyond Yoga. Caption reads: [...] and enjoy the f l o w 🙂↕️ @Beyond Yoga....](https://images.od.modash.io/a23308f25c3de0c66eb4df622e5ba88cd8b5e144)
![TikTok post by @flowgogirl for Beyond Yoga. Caption reads: [...] always soft & smooth in @Beyond Yoga....](https://images.od.modash.io/3e82f786061a4a3e7330e9ebc39ef06cbea3ee97)
![TikTok post by @flowgogirl for Beyond Yoga. Caption reads: [...] true in my tried and true @Beyond Yoga....](https://images.od.modash.io/3e1757adbfb502464502d5acedd5b1f6e60245b6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Beyond Yoga had the most influencer activity. 79.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (4.2%)
- Canada (3.2%)
- Brazil (3.2%)
Beyond Yoga's influencer activity by market
Here is another example of Beyond Yoga collaborating with an influencer in United States.
danielleburnett__ x Beyond Yoga
![Instagram post by @danielleburnett__ for Beyond Yoga. Caption reads: [...] shorts are curvy runner friendly ✔️....](https://images.od.modash.io/ab040ceb8c2429f1ccd2a7f70a34508e96a7a1cb)
Beyond Yoga's influencer activity vs. related brands
Beyond Yoga competes with lululemon and Alo Yoga in premium activewear, targeting similar yoga and studio lifestyle consumers. These brands are key benchmarks for influencer strategies centered on fit, fabric feel, and daily-wear versatility.
Total influencer content
Beyond Yoga vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Alo Yoga leads with 30.2k sponsored posts, significantly outpacing lululemon (18.9k posts) and Beyond Yoga (1.1k posts). Across all three brands, the average volume is 16.7k posts, indicating mature, scaled influencer programs. lululemon and Alo Yoga each have many more total posts than Beyond Yoga.
By social platform
Beyond Yoga vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Alo Yoga leads on Instagram and YouTube and lululemon leads on TikTok. The gap is most notable on Instagram, with Alo Yoga at 25.7k, lululemon at 7.1k, Beyond Yoga at 772 posts. Beyond Yoga's activity is particularly concentrated on Instagram. On Instagram and YouTube, Alo Yoga has far more posts than Beyond Yoga and lululemon, and on TikTok, lululemon has far more posts than Beyond Yoga and Alo Yoga.
By geographical market
Beyond Yoga vs. related brands influencer activity (by country)
Estimated sponsored posts in Beyond Yoga's top markets
Alo Yoga has the highest estimated sponsored-post volume in United States (11k posts, 38%), Brazil (2.7k posts, 8.8%), while lululemon has the highest estimated sponsored-post volume in United Kingdom (1.4k posts, 7.4%), Japan (1.2k posts, 6.1%), while Beyond Yoga leads in Canada with 34 posts (3.2%). Looking at United States specifically, the split is Alo Yoga at 11k posts (38%), lululemon at 9k posts (47.7%), Beyond Yoga at 854 posts (79.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- lululemon's Influencer Marketing Strategy
- Alo Yoga's Influencer Marketing Strategy
- The Lip Bar's Influencer Marketing Strategy
- ELIE SAAB's Influencer Marketing Strategy
- Collection Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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