Beyond Yoga Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by Beyond Yoga over the last 12 months.
This report breaks down where & how Beyond Yoga invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Beyond Yoga, see here: Beyond Yoga influencers.
Influencer activity throughout the year
Beyond Yoga's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Beyond Yoga's influencer activity by month
Number of sponsored posts
Beyond Yoga's sponsored post volume peaks in August with 168 posts, 68% higher than the monthly average of 100. April recorded the lowest activity at 30 posts, 70% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beyond Yoga's sponsored influencer collaborations break down by social platform:
- Instagram: 825 posts (68.8%)
- TikTok: 375 posts (31.3%)
Beyond Yoga's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Beyond Yoga.
Here are 2 examples of Beyond Yoga's recent sponsored collaborations (one each for Instagram, TikTok).
lanitonnu x Beyond Yoga
Influencer bio
city roots, southern california living brand marketing @studiomcgee @mcgeeandco sharing my daily outfits + all current obsessions
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
carrie.bankston x Beyond Yoga
Influencer bio
Life + outfits!!! Midwest! shelby.marra@thedigitalbrandarchitects.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 63.6%
- Posts: 36.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Beyond Yoga are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Beyond Yoga's influencers average views (Instagram)
Based on each influencer's average views per post
Beyond Yoga's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (220.6k avg views/post, 858.8k followers):
sparkandpepper x Beyond Yoga
![Instagram post by @sparkandpepper for Beyond Yoga. Caption reads: [...] walks to simple GRWM moments, these....](https://images.od.modash.io/d5f22a50e75337eb1b47cca8104e68af2eae90b7)
Influencer bio
Wear what I want, when I want, and how. BRAND + CREATIVE DIRECTOR Co-Founder @hey.oomi WORK→@meredithpeckdesign
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.4k avg views/post, 86.8k followers):
chief_preeth x Beyond Yoga
![Instagram post by @chief_preeth for Beyond Yoga. Caption reads: [...] @drinknello @lskd @milkmakeup @beyondyoga....](https://images.od.modash.io/7ba5ae6d6798caa5f656d165e1c7f1faf16dbdb4)
Influencer bio
Life of a brown girl running around NYC 🏃🏾♀️🗽 26.2 x 7 ➡️ Next race: @londonmarathon 2026 🌟🌟🌟🌟 stars @abbottglobal 💌 preethi@mvetalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Beyond Yoga's repeat partnerships
Out of 688 unique influencers in our dataset, 36 of them (5%) posted content for Beyond Yoga in 3 or more separate calendar months. The most consistent partner is @pilateswithadrien, who has collaborated across 11 months with 20 total posts.
Here are 3 examples of Beyond Yoga's repeat influencer partnerships, with links to the sponsored content.
pilateswithadrien x Beyond Yoga
![Instagram post by @pilateswithadrien for Beyond Yoga. Caption reads: [...] as a pilates instructor ft @beyondyoga 💙....](https://images.od.modash.io/05ce35bd5b911258d158d893cd46e23b8e3eddd3)
flowgogirl x Beyond Yoga
![Instagram post by @flowgogirl for Beyond Yoga. Caption reads: [...] and enjoy the f l o w 🙂↕️ @beyondyoga....](https://images.od.modash.io/a1458e3a6ad1db2f1ad4354d6c071700c1a1e3b3)
![Instagram post by @flowgogirl for Beyond Yoga. Caption reads: [...] & the dress code is @beyondyoga 😌....](https://images.od.modash.io/c48367774569e9a952e0b03dfcb36d20c513a099)
lanitonnu x Beyond Yoga
![Instagram post by @lanitonnu for Beyond Yoga. Caption reads: [...] layer for every day! @beyondyoga’s new En....](https://images.od.modash.io/7f265e8d9a32795b9f1bf232aff916ef17a71012)
![Instagram post by @lanitonnu for Beyond Yoga. Caption reads: [...] dressed feel simple. @beyondyoga’s ribbed....](https://images.od.modash.io/d3de9726973510a00daedbcea106e58933dd4307)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Beyond Yoga had the most influencer activity. 78.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (4.1%)
- Canada (3.5%)
- Brazil (3%)
Beyond Yoga's influencer activity by market
Here is another example of Beyond Yoga collaborating with an influencer in United States.
danielleburnett__ x Beyond Yoga
![Instagram post by @danielleburnett__ for Beyond Yoga. Caption reads: [...] shorts are curvy runner friendly ✔️....](https://images.od.modash.io/ab040ceb8c2429f1ccd2a7f70a34508e96a7a1cb)
Beyond Yoga's influencer activity vs. related brands
Beyond Yoga shares a premium activewear audience with Alo Yoga and lululemon, making them direct competitors for yoga, pilates, and athleisure creators who drive discovery and brand preference.
Total influencer content
Beyond Yoga vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
lululemon leads with 31.5k sponsored posts, marginally ahead of Alo Yoga (29.7k posts) and Beyond Yoga (1.2k posts). Across all three brands, the average volume is 20.8k posts, indicating mature, scaled influencer programs. Alo Yoga and lululemon each have more than 20 times as many total posts as Beyond Yoga.
By social platform
Beyond Yoga vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Alo Yoga leads on Instagram and YouTube and lululemon leads on TikTok. The gap is most notable on TikTok, with lululemon at 13.9k, Alo Yoga at 4.4k, Beyond Yoga at 375 posts. Alo Yoga's activity is particularly concentrated on Instagram. On Instagram and TikTok, Alo Yoga and lululemon each have more than 10 times as many posts as Beyond Yoga.
By geographical market
Beyond Yoga vs. related brands influencer activity (by country)
Estimated sponsored posts in Beyond Yoga's top markets
lululemon has the highest estimated sponsored-post volume in United States (16k posts, 49.4%), United Kingdom (2.6k posts, 8.4%), Canada (1.8k posts, 5.6%), suggesting a North America focus, while Alo Yoga leads in Brazil with 2.6k posts (8.6%). Looking at United States specifically, the split is lululemon at 16k posts (49.4%), Alo Yoga at 13k posts (43.2%), Beyond Yoga at 946 posts (78.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Alo Yoga's Influencer Marketing Strategy
- lululemon's Influencer Marketing Strategy
- The Lip Bar's Influencer Marketing Strategy
- ELIE SAAB's Influencer Marketing Strategy
- Collection Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.