We analyzed 8.6k pieces of influencer content sponsored by Motel Rocks over the last 12 months.
This report breaks down where & how Motel Rocks invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Motel Rocks, see here: Motel Rocks influencers.
Motel Rocks's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Motel Rocks's sponsored post volume peaks in January with 1.4k posts, 97% higher than the monthly average of 710. July recorded the lowest activity at 342 posts, 52% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Motel Rocks's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Motel Rocks.
Here are 2 examples of Motel Rocks's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
PR/COLLABS🎀⬇️ zoe@jafmedia.uk Managed by parents💞
Collaboration metrics
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Influencer bio
hey it’s peja 💜 so glad you are here☺️ i’m here to hype you up, share trends, my experiences, real/positive messages, my music, my life and to spread happiness, good vibes, and remind you to: Be YOU Always ✨💜 artist. actress. content queen. anime + fashion obsessed😘 subscribe, comment, like—do all the things 💅 let’s grow up + glow up together 🤍 👇 socials + cool stuff below 👇 🎧 Spotify: https://open.spotify.com/artist/3VoDsalfuTEQTtxdBhEgr9?si=O91Rz23NRQqxLjPh_sTrqA 🎂 Famous Birthdays – Boost Me! 💜 https://www.famousbirthdays.com/people/peja-anne.html 📸 IG: https://instagram.com/pejaanne?igshid=YmMyMTA2M2Y= 🎵 TikTok: https://www.tiktok.com/@pejaandmom?_t=8fFotivs5rX&_r=1 🎉Shop BE. https://justbe72.com/justBEpeja ➡️use code bepeja25 for 25% off For business inquiries/brand deals email: mangerpejaanne@gmail.com Mailing address: PO Box 4771 South Colby, WA 98384
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Motel Rocks are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 40.4% of partnerships featuring creators averaging 1K-5K views, Motel Rocks's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (5.5M avg views/post):
Influencer bio
fits and random bits immmodels connectionmodels 📍london
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
minimal, but never boring 💌:maya@spronz.net london girlie🇬🇧 shop my fits⤵️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 4.3k unique influencers in our dataset, 142 of them (3%) posted content for Motel Rocks in 3 or more separate calendar months. The most consistent partner is @nataliesmirnakos, who has collaborated across 8 months with 25 total posts.
Here are 3 examples of Motel Rocks's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Motel Rocks had the most influencer activity. 33.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Motel Rocks collaborating with an influencer in United States.
Motel Rocks competes with Edikted and IAMGIA in edgy, youth-driven fashion that thrives on influencer styling and nightlife/going-out content. All three share similar customers who shop through TikTok outfit inspiration and creator-led trends.
Total sponsored posts tracked (last 12 months)
Edikted leads with 34.8k sponsored posts, significantly outpacing Motel Rocks (8.6k posts) and IAMGIA (3.9k posts). Across all three brands, the average volume is 15.8k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Motel Rocks leads on YouTube, while Edikted has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Edikted at 27.6k, Motel Rocks at 8.6k, IAMGIA at 2.4k posts. Motel Rocks's activity is particularly concentrated on TikTok. TikTok posts are several times higher for Edikted than for Motel Rocks or IAMGIA.
Estimated sponsored posts in Motel Rocks's top markets
Edikted has the highest estimated sponsored-post volume in United States (21k posts, 60%), United Kingdom (4.8k posts, 13.8%), Canada (1k posts, 2.9%), suggesting a North America focus, while Motel Rocks leads in Portugal with 1.9k posts (21.8%), while IAMGIA leads in Australia with 197 posts (5.1%). Looking at United States specifically, the split is Edikted at 21k posts (60%), Motel Rocks at 2.9k posts (33.6%), IAMGIA at 2.4k posts (61.3%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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