Motel Rocks Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 9.7k pieces of influencer content sponsored by Motel Rocks over the last 12 months.
This report breaks down where & how Motel Rocks invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Motel Rocks, see here: Motel Rocks influencers.
Influencer activity throughout the year
Motel Rocks's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Motel Rocks's influencer activity by month
Number of sponsored posts
Motel Rocks's influencer activity appears to have tapered over the year, from 1.5k posts in January down to 1k in December. January was the busiest month at 1.5k posts, 85% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Motel Rocks's sponsored influencer collaborations break down by social platform:
- TikTok: 9.7k posts (100%)
- YouTube: 4 posts (0%)
Motel Rocks's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Motel Rocks.
Here are 2 examples of Motel Rocks's recent sponsored collaborations (one each for TikTok, YouTube).
florence.zoe x Motel Rocks
Influencer bio
PR/COLLABS🎀⬇️ zoe@jafmedia.uk Managed by parents💞
Collaboration metrics
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peja x Motel Rocks
![YouTube post by @peja for Motel Rocks. Caption reads: [...] #tiktokmademedoit #peja #tiktok #motelrocks....](https://images.od.modash.io/883984bdea226b9fd1b7861b7b26ef95da6e7465)
Influencer bio
hey it’s peja 💜 so glad you are here☺️ i’m here to hype you up, share trends, my experiences, real/positive messages, my music, my life and to spread happiness, good vibes, and remind you to: Be YOU Always ✨💜 artist. actress. content queen. anime + fashion obsessed😘 subscribe, comment, like—do all the things 💅 let’s grow up + glow up together 🤍 👇 socials + cool stuff below 👇 🎧 Spotify: https://open.spotify.com/artist/3VoDsalfuTEQTtxdBhEgr9?si=O91Rz23NRQqxLjPh_sTrqA 🎂 Famous Birthdays – Boost Me! 💜 https://www.famousbirthdays.com/people/peja-anne.html 📸 IG: https://instagram.com/pejaanne?igshid=YmMyMTA2M2Y= 🎵 TikTok: https://www.tiktok.com/@pejaandmom?_t=8fFotivs5rX&_r=1 🎉Shop BE. https://justbe72.com/justBEpeja ➡️use code bepeja25 for 25% off For business inquiries/brand deals email: mangerpejaanne@gmail.com Mailing address: PO Box 4771 South Colby, WA 98384
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.2%
- Carousels: 1.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Motel Rocks are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Motel Rocks's influencers average views (TikTok)
Based on each influencer's average views per post
With 41.4% of partnerships featuring creators averaging 1K-5K views, Motel Rocks's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (5.5M avg views/post):
didimaj x Motel Rocks
Influencer bio
fits and random bits enquiries: info@connectionmodels.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
fashionablymaya x Motel Rocks
![TikTok post by @fashionablymaya for Motel Rocks. Caption reads: [...] #fashiontok #fypシ゚ #gifted #motelrocks.](https://images.od.modash.io/aa1ddabc8bdc48041f2c81aff285dde23e29d0ae)
Influencer bio
minimal, but never boring 💌:maya@spronz.net london girlie🇬🇧 shop my fits⤵️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Motel Rocks's repeat partnerships
Out of 4.9k unique influencers in our dataset, 156 of them (3%) posted content for Motel Rocks in 3 or more separate calendar months. The most consistent partner is @graciegirlll20, who has collaborated across 8 months with 26 total posts.
Here are 3 examples of Motel Rocks's repeat influencer partnerships, with links to the sponsored content.
graciegirlll20 x Motel Rocks
![TikTok post by @graciegirlll20 for Motel Rocks. Caption reads: [...] #outfitideas #styleinspo #motelrocks....](https://images.od.modash.io/dcfb9ac5a65fd8af65ceb08c6efd0629982f4a7e)
![TikTok post by @graciegirlll20 for Motel Rocks. Caption reads: @MOTEL #motelrocks thank you thank you thank [...].](https://images.od.modash.io/26998b41b93f7ed6123a6a0e51c7f06e95857bac)
![TikTok post by @graciegirlll20 for Motel Rocks. Caption reads: [...] - Small **im 5’7** @MOTEL #motelrocks....](https://images.od.modash.io/4843c0f579ee5ae116fba0c56f6d98e49b4dfb40)
annieairr x Motel Rocks
![TikTok post by @annieairr for Motel Rocks. Caption reads: [...] of energy sorry guys @MOTEL #motelrocks....](https://images.od.modash.io/bc8afbe7f7c206119ff4eacf02870f28c78c36f4)
![TikTok post by @annieairr for Motel Rocks. Caption reads: @MOTEL#motelrocks #motelrocksjeans #fyp [...].](https://images.od.modash.io/4dd3bfd08e4eaaf42a31354a2a2dc7d12132f88e)
![TikTok post by @annieairr for Motel Rocks. Caption reads: [...] jeans for autumn @MOTEL #motelrocks #gifted....](https://images.od.modash.io/5deddf0d23157e3d5d5c9855b0917813f26123d9)
lilith.marie.xx x Motel Rocks
![TikTok post by @lilith.marie.xx for Motel Rocks. Caption reads: [...] you so much Motel 🫶🏻🍂 #motelrocks.](https://images.od.modash.io/787e0a562f68f3ca888dd7c00be9a5306cb0e9d8)
![TikTok post by @lilith.marie.xx for Motel Rocks. Caption reads: [...] sitting jeans EVER 🤍 #motelrocks.](https://images.od.modash.io/0b1946cf5cdc79b479082e16c5741e474734422e)
![TikTok post by @lilith.marie.xx for Motel Rocks. Caption reads: [...] dress is from @MOTEL ✨ #motelrocks.](https://images.od.modash.io/ed3cda03ea352f4b281603149ad3be4dbede2fdb)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United Kingdom is where Motel Rocks had the most influencer activity. 38.7% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (31.6%)
- Brazil (6.1%)
- India (6%)
Motel Rocks's influencer activity by market
Here is another example of Motel Rocks collaborating with an influencer in United States.
kellyedengrace x Motel Rocks
![TikTok post by @kellyedengrace for Motel Rocks. Caption reads: [...] long dance @bella (my fit: @MOTEL....](https://images.od.modash.io/252466d1a9be91cab0381c9d444c2153750ceb5a)
Motel Rocks's influencer activity vs. related brands
Motel Rocks overlaps with Oh Polly and Beginning Boutique in party-ready, trend-led womenswear that’s marketed heavily through creator try-ons. These brands compete for the same occasionwear shopper across Instagram and TikTok styling formats.
Total influencer content
Motel Rocks vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OH POLLY leads with 10.1k sponsored posts, marginally ahead of Motel Rocks (9.7k posts) and Beginning Boutique (3.3k posts). Across all three brands, the average volume is 7.7k posts, indicating mature, scaled influencer programs.
By social platform
Motel Rocks vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Motel Rocks leads on TikTok, while OH POLLY has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Motel Rocks at 9.7k, OH POLLY at 3.1k, Beginning Boutique at 1.6k posts. Motel Rocks's activity is particularly concentrated on TikTok. Motel Rocks has far more TikTok posts than OH POLLY and Beginning Boutique, while having no Instagram posts in this data.
By geographical market
Motel Rocks vs. related brands influencer activity (by country)
Estimated sponsored posts in Motel Rocks's top markets
OH POLLY leads in United States with 4.1k posts (40.2%), while Motel Rocks has the highest estimated sponsored-post volume in United Kingdom (3.7k posts, 38.7%), Brazil (589 posts, 6.1%), while Beginning Boutique leads in Australia with 807 posts (24.3%). Looking at United States specifically, the split is OH POLLY at 4.1k posts (40.2%), Motel Rocks at 3.1k posts (31.6%), Beginning Boutique at 1.8k posts (55.2%). Motel Rocks's strength in United Kingdom may indicate a home-market focus, while Beginning Boutique shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OH POLLY's Influencer Marketing Strategy
- Beginning Boutique's Influencer Marketing Strategy
- Rhode Skin's Influencer Marketing Strategy
- Ooni's Influencer Marketing Strategy
- Yepoda's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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