Motel Rocks Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 12.4k pieces of influencer content sponsored by Motel Rocks over the last 12 months.
This report breaks down where & how Motel Rocks invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Motel Rocks, see here: Motel Rocks influencers.
Influencer activity throughout the year
Motel Rocks's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Motel Rocks's influencer activity by month
Number of sponsored posts
Motel Rocks's influencer activity appears to have tapered over the year, from 1.5k posts in January down to 1k in December. January was the busiest month at 1.5k posts, 44% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Motel Rocks's sponsored influencer collaborations break down by social platform:
- TikTok: 12.4k posts (99.9%)
- YouTube: 12 posts (0.1%)
Motel Rocks's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Motel Rocks.
Here are 2 examples of Motel Rocks's recent sponsored collaborations (one each for TikTok, YouTube).
kellyedengrace x Motel Rocks
![TikTok post by @kellyedengrace for Motel Rocks. Caption reads: [...] long dance @bella (my fit: @MOTEL....](https://images.od.modash.io/252466d1a9be91cab0381c9d444c2153750ceb5a)
Influencer bio
📍New York City I like to dance & dress up Insta: kelly_grevera 💌: kelly@innovomanagement.com
Collaboration metrics
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freyaloren x Motel Rocks
![YouTube post by @freyaloren for Motel Rocks. Caption reads: [...] ) Study platform @thatgirl.ltd Jeans....](https://images.od.modash.io/77ae4b475b4a9bd1811d55d17b84340473aa05d7)
Influencer bio
Just a girl obsessed with fashion, fitness and beauty (and also studying )💞 Become the best version of yourself🤍
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.2%
- Carousels: 1.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Motel Rocks are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Motel Rocks's influencers average views (TikTok)
Based on each influencer's average views per post
With 40.4% of partnerships featuring creators averaging 1K-5K views, Motel Rocks's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.3M avg views/post):
agirlcalledtessa x Motel Rocks
![TikTok post by @agirlcalledtessa for Motel Rocks. Caption reads: [...] sale ready with @MOTEL 🤍🎀 #motel....](https://images.od.modash.io/393b96b5cd218b3fd56a5e2bed1e0bb4a7da1a7f)
Influencer bio
colorful + whimsical outfits phx & la 🌀🫧🪷🪲 💌tessagoetz@gmail.com represented by @Jabberhaus
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
fashionablymaya x Motel Rocks
![TikTok post by @fashionablymaya for Motel Rocks. Caption reads: [...] #fashiontok #fypシ゚ #gifted #motelrocks.](https://images.od.modash.io/aa1ddabc8bdc48041f2c81aff285dde23e29d0ae)
Influencer bio
minimal, but never boring 💌:maya@spronz.net london girlie🇬🇧 shop my fits⤵️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Motel Rocks's repeat partnerships
Out of 5.8k unique influencers in our dataset, 342 of them (6%) posted content for Motel Rocks in 3 or more separate calendar months. The most consistent partner is @claairehorton, who has collaborated across 9 months with 22 total posts.
Here are 3 examples of Motel Rocks's repeat influencer partnerships, with links to the sponsored content.
graciegirlll20 x Motel Rocks
![TikTok post by @graciegirlll20 for Motel Rocks. Caption reads: [...] #outfitideas #styleinspo #motelrocks....](https://images.od.modash.io/dcfb9ac5a65fd8af65ceb08c6efd0629982f4a7e)
![TikTok post by @graciegirlll20 for Motel Rocks. Caption reads: [...] - Small **im 5’7** @MOTEL #motelrocks....](https://images.od.modash.io/4843c0f579ee5ae116fba0c56f6d98e49b4dfb40)
annabelbossom x Motel Rocks
![TikTok post by @annabelbossom for Motel Rocks. Caption reads: [...] grab your ‘Perfect Pair’ ✨ #motelrocks.](https://images.od.modash.io/9f8f6ee464e0850e6eed377ac91a537d080ce3a3)
miriam.mizz x Motel Rocks
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Motel Rocks had the most influencer activity. 43.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Germany (18.6%)
- United Kingdom (8.1%)
- Norway (4.9%)
Motel Rocks's influencer activity by market
Here is another example of Motel Rocks collaborating with an influencer in United States.
di.closethedoor x Motel Rocks
Motel Rocks's influencer activity vs. related brands
Dolls Kill and OH POLLY compete with Motel Rocks for youth-driven, nightlife and statement fashion shoppers. All three rely on influencer styling, festival/going-out edits, and frequent drops to sustain demand.
Total influencer content
Motel Rocks vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Motel Rocks leads with 12.4k sponsored posts, notably outpacing OH POLLY (10.2k posts) and Dolls Kill (4.4k posts). Across all three brands, the average volume is 9k posts, indicating mature, scaled influencer programs.
By social platform
Motel Rocks vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Motel Rocks leads on TikTok, while OH POLLY has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Motel Rocks at 12.4k, OH POLLY at 4.1k, Dolls Kill at 2.7k posts. Motel Rocks's activity is particularly concentrated on TikTok. Motel Rocks has far more TikTok posts than Dolls Kill.
By geographical market
Motel Rocks vs. related brands influencer activity (by country)
Estimated sponsored posts in Motel Rocks's top markets
Motel Rocks has the highest estimated sponsored-post volume in United States (5.5k posts, 43.9%), Germany (2.3k posts, 18.6%), while OH POLLY has the highest estimated sponsored-post volume in United Kingdom (2.1k posts, 20.7%), Brazil (406 posts, 4%). Looking at United States specifically, the split is Motel Rocks at 5.5k posts (43.9%), OH POLLY at 4.2k posts (41.3%), Dolls Kill at 3k posts (67.2%). Motel Rocks's strength in United States and Germany may indicate a home-market focus, while OH POLLY shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Dolls Kill's Influencer Marketing Strategy
- OH POLLY's Influencer Marketing Strategy
- BruMate's Influencer Marketing Strategy
- Bedsure Home's Influencer Marketing Strategy
- Viltrox's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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