Motel Rocks Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 13.7k pieces of influencer content sponsored by Motel Rocks over the last 12 months.
This report breaks down where & how Motel Rocks invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Motel Rocks, see here: Motel Rocks influencers.
Influencer activity throughout the year
Motel Rocks's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Motel Rocks's influencer activity by month
Number of sponsored posts
Motel Rocks's influencer output appears relatively consistent throughout the year, averaging about 1.1k sponsored posts per month. June recorded the highest volume at 1.6k posts (36% above average), while October was the quietest at 566 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Motel Rocks's sponsored influencer collaborations break down by social platform:
- TikTok: 13.7k posts (99.9%)
- YouTube: 14 posts (0.1%)
Motel Rocks's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Motel Rocks.
Here are 2 examples of Motel Rocks's recent sponsored collaborations (one each for TikTok, YouTube).
kellyedengrace x Motel Rocks
![TikTok post by @kellyedengrace for Motel Rocks. Caption reads: [...] long dance @bella (my fit: @MOTEL....](https://images.od.modash.io/252466d1a9be91cab0381c9d444c2153750ceb5a)
Influencer bio
📍New York City I like to dance & dress up Insta: kelly_grevera 💌: kelly@innovomanagement.com
Collaboration metrics
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freyaloren x Motel Rocks
![YouTube post by @freyaloren for Motel Rocks. Caption reads: [...] ) Study platform @thatgirl.ltd Jeans....](https://images.od.modash.io/77ae4b475b4a9bd1811d55d17b84340473aa05d7)
Influencer bio
Just a girl obsessed with fashion, fitness and beauty (and also studying )💞 Become the best version of yourself🤍
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.4%
- Carousels: 1.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Motel Rocks are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Motel Rocks's influencers average views (TikTok)
Based on each influencer's average views per post
With 39.8% of partnerships featuring creators averaging 1K-5K views, Motel Rocks's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.9M avg views/post):
isabellacarr x Motel Rocks
![TikTok post by @isabellacarr for Motel Rocks. Caption reads: [...] Jeans in New York #motelperfectpair @MOTEL....](https://images.od.modash.io/f0953b15108f55cf90858587f097d721263821f7)
Influencer bio
New York legend
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
chelsea.m07 x Motel Rocks
Influencer bio
miss universe aus QLD finalist 👑 IG: @chelsea_mayer_ chelseamayerpr@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Motel Rocks's repeat partnerships
Out of 6.2k unique influencers in our dataset, 448 of them (7%) posted content for Motel Rocks in 3 or more separate calendar months. The most consistent partner is @miriam.mizz, who has collaborated across 9 months with 47 total posts.
Here are 3 examples of Motel Rocks's repeat influencer partnerships, with links to the sponsored content.
miriam.mizz x Motel Rocks
natiuv2 x Motel Rocks
![TikTok post by @natiuv2 for Motel Rocks. Caption reads: [...] sale happening✨ @MOTEL #motelrocks....](https://images.od.modash.io/b05161220c4faf7d0ad2bfda28697d73aab31aeb)
![TikTok post by @natiuv2 for Motel Rocks. Caption reads: [...] explico este feeling? 😮💨 @MOTEL ROCKS y....](https://images.od.modash.io/358484e7b3cf562957d205d626d69d9801c4c5eb)
_taylor505_ x Motel Rocks
![TikTok post by @_taylor505_ for Motel Rocks. Caption reads: [...] favs for half the price😏 #motelrocks #gdwm....](https://images.od.modash.io/162ff56f05cf1934d7fd436f87ad0173289299d5)
![TikTok post by @_taylor505_ for Motel Rocks. Caption reads: [...] favs for half the price💋 #motelrocks....](https://images.od.modash.io/27e5e2acb67da9aee60ca22cc45f372094c65b76)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Motel Rocks had the most influencer activity. 34% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (23%)
- Germany (22.5%)
- India (5.3%)
Motel Rocks's influencer activity by market
Here is another example of Motel Rocks collaborating with an influencer in United States.
di.closethedoor x Motel Rocks
Motel Rocks's influencer activity vs. related brands
Dolls Kill and OH POLLY overlap with Motel Rocks in statement, going-out fashion marketed heavily via social creators and styled shoots. They compete for the same trend-seeking audience and seasonal drop attention.
Total influencer content
Motel Rocks vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Motel Rocks leads with 13.7k sponsored posts, significantly outpacing OH POLLY (7.3k posts) and Dolls Kill (4.6k posts). Across all three brands, the average volume is 8.6k posts, indicating mature, scaled influencer programs. Motel Rocks has nearly double the total posts of OH POLLY and almost triple the total posts of Dolls Kill.
By social platform
Motel Rocks vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Motel Rocks leads on TikTok, while OH POLLY has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Motel Rocks at 13.7k, OH POLLY at 4.2k, Dolls Kill at 2.9k posts. Motel Rocks's activity is particularly concentrated on TikTok. Motel Rocks has far more TikTok posts than the other brands, while its Instagram post count is zero.
By geographical market
Motel Rocks vs. related brands influencer activity (by country)
Estimated sponsored posts in Motel Rocks's top markets
Motel Rocks has the highest estimated sponsored-post volume in United States (4.7k posts, 34%), United Kingdom (3.2k posts, 23%), Germany (3.1k posts, 22.5%), suggesting a Europe focus, while OH POLLY leads in India with 313 posts (4.3%), while Dolls Kill leads in Brazil with 223 posts (4.8%). Looking at United States specifically, the split is Motel Rocks at 4.7k posts (34%), Dolls Kill at 3.1k posts (66%), OH POLLY at 2.4k posts (33.1%). Motel Rocks's strength in United States, United Kingdom, and Germany may indicate a home-market focus, while OH POLLY shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Dolls Kill's Influencer Marketing Strategy
- OH POLLY's Influencer Marketing Strategy
- BruMate's Influencer Marketing Strategy
- Bedsure Home's Influencer Marketing Strategy
- Viltrox's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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