GROWNSY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.4k pieces of influencer content sponsored by GROWNSY over the last 12 months.
This report breaks down where & how GROWNSY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with GROWNSY, see here: GROWNSY influencers.
Influencer activity throughout the year
GROWNSY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
GROWNSY's influencer activity by month
Number of sponsored posts
GROWNSY's sponsored post volume appears to trend upward over the 12-month period, rising from 462 posts in January to 443 in December. The peak month, November, reached 495 posts, 77% higher than the monthly average of 280.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of GROWNSY's sponsored influencer collaborations break down by social platform:
- TikTok: 2.3k posts (68.7%)
- Instagram: 1.0k posts (30.1%)
- YouTube: 43 posts (1.3%)
GROWNSY's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for GROWNSY.
Here are 3 examples of GROWNSY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
isabelleaskelson x GROWNSY
![Instagram post by @isabelleaskelson for GROWNSY. Caption reads: [...] your bottle warmer!😅🍼 ours is from Grownsy....](https://images.od.modash.io/83e992da8c582e6372dea46a168b8e4def3f7f31)
Influencer bio
Follower of Jesus🤍 Faith, home & family life✨ Resources👇🏼
Collaboration metrics
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brbvicky x GROWNSY
![TikTok post by @brbvicky for GROWNSY. Caption reads: [...] #fruitpouches #homemadepouches Grownsy baby....](https://images.od.modash.io/150c63865d7273ad3ed3050013fdbc6526e4d198)
Influencer bio
mama to a preschooler 🎀 + infant 🐮🍼 brbmrsviking@gmail.com Proverbs 16:3 also @vicky
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
911Reviews x GROWNSY
Influencer bio
We present the latest innovations and top-quality brands. Consumers will find new and exciting innovations from all around the globe. We do real world product reviews - this means we test out every single product we review. No fluff, no press releases, just real reviews. Sponsor a video: 911productreviews@gmail.com Click the Subscribe button above to stay up to the date on our latest videos. We tend to get products before they are released, so Subscribe to be in the know, before the products hit the market. Got something you want us to review? Great, just leave us a comment and let us know. Most of all - Thanks for Watching! VidIQ Rankings Top 1% in Technology Top 1% in United States Top 1% in Worldwide
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.9%
- Carousels: 4.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers GROWNSY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
GROWNSY's influencers average views (TikTok)
Based on each influencer's average views per post
With 34.8% of partnerships featuring creators averaging 1K-5K views, GROWNSY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 30.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (398.1k avg views/post):
jill200016 x GROWNSY
![TikTok post by @jill200016 for GROWNSY. Caption reads: [...] Use code: MAMAJILL58 for 45% off! 🍎....](https://images.od.modash.io/6a983098082b0787b0b0eec24a1dfb7ca8c0f7df)
Influencer bio
Mama Jill❤️ Business: mamajill200016@gmail.com💌 P.O. Box: 54 Bon harbor hills Owensboro,KY PO: #23228 42304
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
cleaningmotivation2022 x GROWNSY
![TikTok post by @cleaningmotivation2022 for GROWNSY. Caption reads: [...] for baby girl to come in October 🥰 @Grownsy....](https://images.od.modash.io/173cef5ede228acf26dde25369fc59bb1ad63f64)
Influencer bio
💌: jeomurian@gmail.com Cleaning | Restock | SAHM | Lifestyle ❤️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
GROWNSY's repeat partnerships
Out of 1.8k unique influencers in our dataset, 122 of them (7%) posted content for GROWNSY in 3 or more separate calendar months. The most consistent partner is @marthapatrixiaa, who has collaborated across 8 months with 22 total posts.
Here are 3 examples of GROWNSY's repeat influencer partnerships, with links to the sponsored content.
marthapatrixiaa x GROWNSY
![TikTok post by @marthapatrixiaa for GROWNSY. Caption reads: [...] #babygirl #babiesoftiktok #grownsy....](https://images.od.modash.io/0084c14503f4fd70341a4f87a893ce448648b03d)
![TikTok post by @marthapatrixiaa for GROWNSY. Caption reads: [...] #newmom #babyfoodideas #grownsy @Grownsy.](https://images.od.modash.io/5c4e06a275ac5ba9e600231d36471caeca687634)
jessyrivera9601 x GROWNSY
![TikTok post by @jessyrivera9601 for GROWNSY. Caption reads: [...] de biberones de Grownsy @Grownsy....](https://images.od.modash.io/47cf4c784c385766e513c79037cfcb99be7fd6f3)
![TikTok post by @jessyrivera9601 for GROWNSY. Caption reads: [...] #babyitems #babyfood #grownsy #complementary....](https://images.od.modash.io/fccead3c41d8e3a7593bb7b4648e20af07a670fe)
johanaa_cg x GROWNSY
![TikTok post by @johanaa_cg for GROWNSY. Caption reads: [...] Hip Seat Carrier de la marca @Grownsy....](https://images.od.modash.io/6d2719e98b359a795c8b489b3d9541eb780d6359)
![TikTok post by @johanaa_cg for GROWNSY. Caption reads: [...] #babymonitor #babymusthaves #grownsy....](https://images.od.modash.io/f08a5f3d0fe0c6bb489da6d84f1ec6d0eeeff8ba)
![TikTok post by @johanaa_cg for GROWNSY. Caption reads: [...] tiene visión nocturna 😍 @Grownsy....](https://images.od.modash.io/7d6c2ac363ad7aaff2dad45a2eb8ae2548e895d1)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where GROWNSY had the most influencer activity. 62.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Ukraine (5.2%)
- United Kingdom (4.4%)
- Turkey (4.3%)
GROWNSY's influencer activity by market
Here is another example of GROWNSY collaborating with an influencer in United States.
lesatroyanchuk x GROWNSY
GROWNSY's influencer activity vs. related brands
GROWNSY focuses on baby feeding and nursery essentials where trust and demonstrations drive conversions. Momcozy and Baby Brezza target similar new-parent audiences and are frequently promoted via practical, problem-solution creator content.
Total influencer content
GROWNSY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Momcozy leads with 23.5k sponsored posts, significantly outpacing GROWNSY (3.4k posts) and Baby Brezza (3k posts). Across all three brands, the average volume is 9.9k posts, indicating mature, scaled influencer programs. Momcozy has substantially more total posts than GROWNSY and Baby Brezza.
By social platform
GROWNSY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Momcozy leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Momcozy at 18.3k, GROWNSY at 2.3k, Baby Brezza at 1.3k posts. Momcozy's activity is particularly concentrated on TikTok. On TikTok, Momcozy has substantially more posts than GROWNSY and Baby Brezza.
By geographical market
GROWNSY vs. related brands influencer activity (by country)
Estimated sponsored posts in GROWNSY's top markets
Momcozy has the highest estimated sponsored-post volume in United States (12k posts, 49.5%), France (2.1k posts, 8.8%), United Kingdom (2k posts, 8.4%), suggesting a Europe focus, while GROWNSY leads in Ukraine with 175 posts (5.2%), while Baby Brezza leads in India with 141 posts (4.7%). Looking at United States specifically, the split is Momcozy at 12k posts (49.5%), GROWNSY at 2.1k posts (62.4%), Baby Brezza at 1.3k posts (45%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Momcozy's Influencer Marketing Strategy
- Baby Brezza's Influencer Marketing Strategy
- Bright Swimwear's Influencer Marketing Strategy
- Dagne Dover's Influencer Marketing Strategy
- Liquid Death's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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