GROWNSY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.5k pieces of influencer content sponsored by GROWNSY over the last 12 months.
This report breaks down where & how GROWNSY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with GROWNSY, see here: GROWNSY influencers.
Influencer activity throughout the year
GROWNSY's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
GROWNSY's influencer activity by month
Number of sponsored posts
GROWNSY's sponsored post volume appears to trend upward over the 12-month period, rising from 216 posts in January to 200 in December. The peak month, January, reached 216 posts, 88% higher than the monthly average of 115.
GROWNSY's influencer activity by month (views)
Total views on sponsored video posts
October generated the most views at 15.7M, while April recorded the least at 1.7M. Across all tracked posts in the 12-month window, average views per post were 58.7k. Interestingly, the highest-view month (October) does not align with peak post volume (January), which could indicate performance differences across months. The top-performing tracked post, by @askelson, generated 5M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of GROWNSY's sponsored influencer collaborations break down by social platform:
- TikTok: 1.0k posts (69.4%)
- Instagram: 417 posts (28.7%)
- YouTube: 27 posts (1.9%)
GROWNSY's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for GROWNSY.
Here are 3 examples of GROWNSY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
askelson x GROWNSY
![Instagram post by @askelson for GROWNSY. Caption reads: [...] your bottle warmer!😅🍼 ours is from Grownsy....](https://images.od.modash.io/83e992da8c582e6372dea46a168b8e4def3f7f31)
Influencer bio
Raising a family in rural Minnesota☃️⛵️
Collaboration metrics
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brbvicky x GROWNSY
![TikTok post by @brbvicky for GROWNSY. Caption reads: [...] #fruitpouches #homemadepouches Grownsy baby....](https://images.od.modash.io/150c63865d7273ad3ed3050013fdbc6526e4d198)
Influencer bio
mama to a preschooler 🎀 + infant 🐮🍼 brbmrsviking@gmail.com Proverbs 16:3 also @vicky
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
WatsonsReviews x GROWNSY
Influencer bio
Welcome to Watson's Reviews, your go-to destination for in-depth product reviews on the latest tech, gadgets, home goods, appliances, lighting, and smart home technology! Dive into comprehensive, honest evaluations of products available on platforms like Amazon and AliExpress, helping you make informed purchasing decisions. Whether you’re upgrading your tech arsenal or sprucing up your home, Watson’s got you covered! Have questions or suggestions? Reach out at allstarboxoffice18@gmail.com and be sure to include "Watson's Reviews" in the subject line. We are a U.S. based KOL with ten years of experience. Our audience is a split of men and women from the United States with an age range of 18-50 years old. We do not accept products plus commission in trade for review videos. Join us on this journey of discovery and find the best products for your lifestyle! Founded 5-25-16 Rename Jan. 2024
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.1%
- Carousels: 0.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers GROWNSY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
GROWNSY's influencers average views (TikTok)
Based on each influencer's average views per post
With 38.5% of partnerships featuring creators averaging <1K views, GROWNSY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 35.8%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (280.4k avg views/post):
liljerz x GROWNSY
![TikTok post by @liljerz for GROWNSY. Caption reads: [...] been a life saver with my newborn !☺️😜....](https://images.od.modash.io/23da7e8a7b22af7de0a6e4a9601296f080af76a7)
Influencer bio
LOVE YOURSELF Business owner / MAMA 🌸 🦋liljerz@slogansocial.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.4k avg views/post):
esmedl02 x GROWNSY
![TikTok post by @esmedl02 for GROWNSY. Caption reads: [...] #parati #dayanagarcia #baby #findeaño....](https://images.od.modash.io/40a18914b5e1906c04b5ae930e2bf3386fe1a4fc)
Influencer bio
🇸🇻Blog personal, Embarazo, Turismo, Compras, (Familia) Mamá 24/7, Cuenta Secundaria @Dayana García Gracias por seguirme❤️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
GROWNSY's repeat partnerships
Out of 950 unique influencers in our dataset, 41 of them (4%) posted content for GROWNSY in 3 or more separate calendar months. The most consistent partner is @marthapatrixiaa, who has collaborated across 8 months with 22 total posts.
Here are 3 examples of GROWNSY's repeat influencer partnerships, with links to the sponsored content.
marthapatrixiaa x GROWNSY
![TikTok post by @marthapatrixiaa for GROWNSY. Caption reads: [...] #babygirl #babiesoftiktok #grownsy....](https://images.od.modash.io/0084c14503f4fd70341a4f87a893ce448648b03d)
![TikTok post by @marthapatrixiaa for GROWNSY. Caption reads: [...] #newmom #babyfoodideas #grownsy @Grownsy .](https://images.od.modash.io/5c4e06a275ac5ba9e600231d36471caeca687634)
johanaa_cg x GROWNSY
![TikTok post by @johanaa_cg for GROWNSY. Caption reads: [...] #babymonitor #babymusthaves #grownsy....](https://images.od.modash.io/f08a5f3d0fe0c6bb489da6d84f1ec6d0eeeff8ba)
![TikTok post by @johanaa_cg for GROWNSY. Caption reads: [...] baby food maker 2 en 1 de @Grownsy ....](https://images.od.modash.io/b627306ad244dcfaf0374b4d91935a80982ad13d)
whats_her_deal_ x GROWNSY
![Instagram post by @whats_her_deal_ for GROWNSY. Caption reads: [...] for Baby Products 🍼 from Grownsy happening....](https://images.od.modash.io/8207b41afc6bae8fd87c3c2f0e6b765f3f555d29)
![Instagram post by @whats_her_deal_ for GROWNSY. Caption reads: Grownsy Black Friday Deals with [...].](https://images.od.modash.io/7f09b98b01c6a3b0b046c0b947c3398c689c966c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where GROWNSY had the most influencer activity. 60.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Turkey (7.8%)
- United Kingdom (4.2%)
- Ukraine (4.2%)
GROWNSY's influencer activity by market
Here is another example of GROWNSY collaborating with an influencer in United States.
lesatroyanchuk x GROWNSY
GROWNSY's influencer activity vs. related brands
GROWNSY competes with Momcozy and Baby Brezza in parent-focused baby essentials where creators drive trust via reviews and newborn must-have lists. These brands target similar families shopping for practical, time-saving products.
Total influencer content
GROWNSY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Momcozy leads with 7.8k sponsored posts, significantly outpacing GROWNSY (1.5k posts) and Baby Brezza (1.1k posts). Across all three brands, the average volume is 3.5k posts, indicating mature, scaled influencer programs. Momcozy has several times more total posts than GROWNSY and Baby Brezza.
By social platform
GROWNSY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Momcozy leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Momcozy at 5.8k, GROWNSY at 1k, Baby Brezza at 476 posts. Momcozy's activity is particularly concentrated on TikTok. On TikTok, Momcozy has several times more posts than GROWNSY and Baby Brezza.
By geographical market
GROWNSY vs. related brands influencer activity (by country)
Estimated sponsored posts in GROWNSY's top markets
Momcozy has the highest estimated sponsored-post volume in United States (3.7k posts, 46.8%), United Kingdom (585 posts, 7.5%), France (507 posts, 6.5%), suggesting a Europe focus, while GROWNSY leads in Turkey with 113 posts (7.8%), while Baby Brezza leads in India with 58 posts (5.2%). Looking at United States specifically, the split is Momcozy at 3.7k posts (46.8%), GROWNSY at 884 posts (60.9%), Baby Brezza at 695 posts (62.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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