GROWNSY Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.8k pieces of influencer content sponsored by GROWNSY over the last 12 months.

This report breaks down where & how GROWNSY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with GROWNSY, see here: GROWNSY influencers.

Influencer activity throughout the year

GROWNSY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

GROWNSY's influencer output appears relatively consistent throughout the year, averaging about 317 sponsored posts per month. January recorded the highest volume at 440 posts (39% above average), while September was the quietest at 186 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of GROWNSY's sponsored influencer collaborations break down by social platform:

• TikTok: 2.7k posts (70.9%)
• Instagram: 1.1k posts (28.2%)
• YouTube: 36 posts (0.9%)

TikTok influencer marketing is a clear focus for GROWNSY.

Here are 3 examples of GROWNSY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

techababy x GROWNSY

techababy

@techababy

10 Apr, 26

8.5M

379.3k

[...] food for toddler has never been easier, @grownsy preserves nutrients in a way regular [...]

Influencer bio

📍NYC Shop my finds 👇🏼

Collaboration metrics

Post views8.5M

Post EMV $291.8k

More influencer data

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yana_kuzmich x GROWNSY

yana_kuzmich

@yana_kuzmich

01 Apr, 26

16.8M

414.1k

[...] maker I’ve found that does it all 👧 @Grownsy makes it so easy to prepare soft, [...]

Influencer bio

Mom hacks, lifehacks, mom tips YouTube Gold Button Creator 5M+ total audience 💌yankakuzmich@gmail.com 🇺🇸USA

Collaboration metrics

Post views16.8M

Post EMV $356.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

911Reviews x GROWNSY

911Reviews

@911Reviews

28 Feb, 26

145.5k

4.7k

Product link: Discount code: WATSON88 ‪@Grownsy_official‬ #grownsy In this video, we [...]

Influencer bio

Welcome to 911Reviews—part of a growing media network with over 7 million subscribers and followers across our channels. We showcase the latest technology, innovative products, and top-quality brands from around the world. Every product featured on 911Reviews is tested through real-world demonstrations, so viewers can see how it actually performs—not just hear marketing claims. No fluff. No copied press releases. Just hands-on reviews, honest observations, and exciting new products—often before they officially launch. Subscribe to discover emerging technology, breakthrough innovations, smart-home products, electronics, vehicles, appliances, and more. Have something you want us to review? Leave a comment and let us know. Sponsorships, product launches, and partnerships: 911productreviews@gmail.com VidIQ Rankings: Top 1% in Technology Top 1% in the United States Top 1% Worldwide Thanks for watching!

Collaboration metrics

Post views145.5k

Post EMV $4.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 33.3% of partnerships featuring creators averaging 1K-5K views, GROWNSY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 32.9%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (797.3k avg views/post):

ourlittlemms x GROWNSY

ourlittlemms

@ourlittlemms

02 Oct, 25

917.1k

51.8k

[...] ❤️ Use code LITTLE0924 for 30% off the GROWNSY bottle warmer & LITTLES0923 for a 5% off [...]

Influencer bio

Joyful & positive life with OI 💕 Twin girls • our little M&Ms Love, hope & everyday magic ✨ 📧 Rayan@thebookd.com 🔗 Links ⬇️

Collaboration metrics

Post views917.1k

Post EMV $20.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.3k avg views/post):

khaylainreallife x GROWNSY

khaylainreallife

@khaylainreallife

21 Jan, 26

27.1k

293

@Grownsy The old way of warming bottles just [...]

Influencer bio

Crunchy-ish mama of 4🌿 Twin life • Postpartum • Living clean(ish) 📧 Khaylasill.va@gmail.com

Collaboration metrics

Post views27.1k

Post EMV $557

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

GROWNSY's repeat partnerships

angie_alvaradox x GROWNSY

angie_alvaradox

@angie_alvaradox

15 Nov, 25

1.3M

17.7k

[...] added 1 cup of baby water. @Grownsy @nutribullet #babypuree [...]

angie_alvaradox

@angie_alvaradox

20 Nov, 25

578.6k

15.2k

[...] @Grownsy

angie_alvaradox

@angie_alvaradox

10 Dec, 25

297.9k

521

[...] meal for you baby using the @Grownsy baby food maker Go to Amazon [...]

haysiess x GROWNSY

haysiess

@haysiess

25 Jan, 26

32.7k

63

[...] Needed this! #bottlewasher #grownsybottlewasher #babyessentials [...]

haysiess

@haysiess

11 Nov, 25

18.6k

63

[...] #tiktokshopholidayhaul @Grownsy

haysiess

@haysiess

15 Dec, 25

16k

12

[...] #babyproducts #bottlewasher #grownsybottlewasher #baby @Grownsy

mamacourtx4 x GROWNSY

mamacourtx4

@mamacourtx4

31 Mar, 26

579.7k

1.2k

[...] spring sale especially the grownsy bottle washer!! Use code [...]

mamacourtx4

@mamacourtx4

21 Oct, 25

328.9k

127

[...] at check out! #bottlewasher #grownsy #amazonbabyfinds #momsoftiktok [...]

mamacourtx4

@mamacourtx4

23 Oct, 25

301.5k

56

Grownsy bottle washer is on a major [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Ukraine (5.4%)
• India (4.3%)
• Turkey (3.9%)

Here is another example of GROWNSY collaborating with an influencer in United States.

techforbaby x GROWNSY

techforbaby

@techforbaby

10 Apr, 26

9.8M

347.8k

[...] food for toddler has never been easier, @Grownsy preserves nutrients in a way regular [...]

GROWNSY's influencer activity vs. related brands

GROWNSY operates in the baby-feeding and parenting gear space, where Momcozy and Baby Brezza compete for similar new-parent audiences influenced by routine hacks and product-demonstration content.

Total influencer content

Momcozy leads with 23.8k sponsored posts, significantly outpacing GROWNSY (3.8k posts) and Baby Brezza (3.4k posts). Across all three brands, the average volume is 10.4k posts, indicating mature, scaled influencer programs. Momcozy has several times more total posts than GROWNSY and Baby Brezza.

By social platform

Among these brands, Momcozy leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Momcozy at 17.9k, GROWNSY at 2.7k, Baby Brezza at 1.6k posts. GROWNSY's activity is particularly concentrated on TikTok. On TikTok, Momcozy has several times more posts than GROWNSY and Baby Brezza.

By geographical market

Momcozy has the highest estimated sponsored-post volume in United States (12k posts, 49.9%), France (1.8k posts, 7.4%), United Kingdom (1.6k posts, 6.8%), suggesting a Europe focus, while GROWNSY leads in Ukraine with 207 posts (5.4%), while Baby Brezza leads in India with 168 posts (4.9%). Looking at United States specifically, the split is Momcozy at 12k posts (49.9%), GROWNSY at 2.4k posts (63.9%), Baby Brezza at 1.5k posts (43.2%).