GROWNSY Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.7k pieces of influencer content sponsored by GROWNSY over the last 12 months.

This report breaks down where & how GROWNSY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with GROWNSY, see here: GROWNSY influencers.

Influencer activity throughout the year

GROWNSY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

GROWNSY's influencer output appears relatively consistent throughout the year, averaging about 308 sponsored posts per month. January recorded the highest volume at 440 posts (43% above average), while September was the quietest at 186 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of GROWNSY's sponsored influencer collaborations break down by social platform:

• TikTok: 2.7k posts (72%)
• Instagram: 999 posts (26.9%)
• YouTube: 39 posts (1.1%)

TikTok influencer marketing is a clear focus for GROWNSY.

Here are 3 examples of GROWNSY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

techababy x GROWNSY

techababy

@techababy

10 Apr, 26

8.5M

379.3k

[...] food for toddler has never been easier, @grownsy preserves nutrients in a way regular [...]

Influencer bio

📍NYC BABY FOOD MAKER 👇🏼

Collaboration metrics

Post views8.5M

Post EMV $291.8k

More influencer data

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yana_kuzmich x GROWNSY

yana_kuzmich

@yana_kuzmich

01 Apr, 26

16.6M

409k

[...] maker I’ve found that does it all 👧 @Grownsy makes it so easy to prepare soft, [...]

Influencer bio

Mom hacks, lifehacks, mom tips YouTube Gold Button Creator 5M+ total audience 💌yankakuzmich@gmail.com 🇺🇸USA

Collaboration metrics

Post views16.6M

Post EMV $352.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

911Reviews x GROWNSY

911Reviews

@911Reviews

28 Feb, 26

145.5k

4.7k

Product link: Discount code: WATSON88 ‪@Grownsy_official‬ #grownsy In this video, we [...]

Influencer bio

We present the latest innovations and top-quality brands. Consumers will find new and exciting innovations from all around the globe. We do real world product reviews - this means we test out every single product we review. No fluff, no press releases, just real reviews. Sponsor a video: 911productreviews@gmail.com Click the Subscribe button above to stay up to the date on our latest videos. We tend to get products before they are released, so Subscribe to be in the know, before the products hit the market. Got something you want us to review? Great, just leave us a comment and let us know. Most of all - Thanks for Watching! VidIQ Rankings Top 1% in Technology Top 1% in United States Top 1% in Worldwide

Collaboration metrics

Post views145.5k

Post EMV $4.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 33.3% of partnerships featuring creators averaging 1K-5K views, GROWNSY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 32.5%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.6M avg views/post):

ourlittlemms x GROWNSY

ourlittlemms

@ourlittlemms

02 Oct, 25

917.1k

51.8k

[...] ❤️ Use code LITTLE0924 for 30% off the GROWNSY bottle warmer & LITTLES0923 for a 5% off [...]

Influencer bio

Joyful & positive life with OI 💕 Twin girls • our little M&Ms Love, hope & everyday magic ✨ 📧 Rayan@thebookd.com 🔗 Links ⬇️

Collaboration metrics

Post views917.1k

Post EMV $20.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.7k avg views/post):

cleaningmotivation2022 x GROWNSY

cleaningmotivation2022

@cleaningmotivation2022

09 Jul, 25

10.6k

88

[...] for baby girl to come in October 🥰 @Grownsy #pregnant #pregnantlife #dealsforyoudays [...]

Influencer bio

💌: jeomurian@gmail.com Cleaning | Restock | SAHM | Lifestyle ❤️

Collaboration metrics

Post views10.6k

Post EMV $216

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

GROWNSY's repeat partnerships

mamacourtx4 x GROWNSY

mamacourtx4

@mamacourtx4

31 Mar, 26

579.7k

1.2k

[...] spring sale especially the grownsy bottle washer!! Use code [...]

mamacourtx4

@mamacourtx4

21 Oct, 25

328.9k

127

[...] at check out! #bottlewasher #grownsy #amazonbabyfinds #momsoftiktok [...]

mamacourtx4

@mamacourtx4

23 Oct, 25

301.5k

56

Grownsy bottle washer is on a major [...]

haysiess x GROWNSY

haysiess

@haysiess

25 Jan, 26

32.7k

63

[...] Needed this! #bottlewasher #grownsybottlewasher #babyessentials [...]

haysiess

@haysiess

11 Nov, 25

18.6k

63

[...] #tiktokshopholidayhaul @Grownsy

haysiess

@haysiess

15 Dec, 25

16k

12

[...] #babyproducts #bottlewasher #grownsybottlewasher #baby @Grownsy

angie_alvaradox x GROWNSY

angie_alvaradox

@angie_alvaradox

15 Nov, 25

1.3M

17.5k

[...] added 1 cup of baby water. @Grownsy @nutribullet #babypuree [...]

angie_alvaradox

@angie_alvaradox

20 Nov, 25

578.6k

15.2k

[...] @Grownsy

angie_alvaradox

@angie_alvaradox

10 Dec, 25

297.9k

521

[...] meal for you baby using the @Grownsy baby food maker Go to Amazon [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Turkey (6.8%)
• Ukraine (5%)
• India (4.5%)

Here is another example of GROWNSY collaborating with an influencer in United States.

techforbaby x GROWNSY

techforbaby

@techforbaby

10 Apr, 26

9.8M

347.8k

[...] food for toddler has never been easier, @Grownsy preserves nutrients in a way regular [...]

GROWNSY's influencer activity vs. related brands

GROWNSY competes in baby feeding/parenting essentials alongside Baby Brezza and Momcozy, brands frequently recommended by parenting creators. Their products address similar newborn-to-toddler households and registry-driven purchasing.

Total influencer content

Momcozy leads with 23.7k sponsored posts, significantly outpacing GROWNSY (3.7k posts) and Baby Brezza (3.3k posts). Across all three brands, the average volume is 10.2k posts, indicating mature, scaled influencer programs. Momcozy has far more total posts than GROWNSY and Baby Brezza.

By social platform

Among these brands, Momcozy leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Momcozy at 18k, GROWNSY at 2.7k, Baby Brezza at 1.5k posts. GROWNSY's activity is particularly concentrated on TikTok. On TikTok, Momcozy has far more posts than GROWNSY and Baby Brezza.

By geographical market

Momcozy has the highest estimated sponsored-post volume in United States (12k posts, 48.9%), France (2k posts, 8.5%), United Kingdom (1.6k posts, 6.8%), suggesting a Europe focus, while GROWNSY has the highest estimated sponsored-post volume in Turkey (252 posts, 6.8%), Ukraine (185 posts, 5%), suggesting a Europe focus, while Baby Brezza leads in India with 192 posts (5.8%). Looking at United States specifically, the split is Momcozy at 12k posts (48.9%), GROWNSY at 2.3k posts (62%), Baby Brezza at 1.4k posts (42.9%).