Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
GROWNSY Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 3,107 sponsored posts from GROWNSY across TikTok, Instagram and YouTube over the last 12 months.
See where GROWNSY invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, January was 29.8% more active in terms of posting frequency.
Social platforms breakdown
Where GROWNSY's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of GROWNSY's accounts
TikTok2.4k
Instagram636
YouTube37
Content format by platform
Share of all sponsored posts.
Instagram · Reels
19.8%
Instagram · Feed Posts
0.7%
TikTok · Posts
78.3%
YouTube · Long-form
0.8%
YouTube · Shorts
0.4%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
19.8%
Instagram · Feed Posts
0.7%
TikTok · Posts
78.3%
YouTube · Long-form
0.8%
YouTube · Shorts
0.4%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How GROWNSY's sponsored posts perform
Reach and engagement across all 3,107 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
58.2K
Average views per post
2K
Median views per post
174M
Total views
$4.3M
Estimated media value
3.4%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@yana_kuzmichView on TikTok ↗
[...] maker I’ve found that does it all 👧 @Grownsy makes it so easy to prepare soft, [...]
16.8M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@techforbabyView on TikTok ↗
[...] food for toddler has never been easier, @Grownsy preserves nutrients in a way regular [...]
9.8M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@techababyView on Instagram ↗
[...] food for toddler has never been easier, @grownsy preserves nutrients in a way regular [...]
8.5M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator GROWNSY works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
GROWNSY's influencers by average views per post
Share of the 1,654 creators in this dataset
<1K
30.2%
1K-5K
30.3%
5K-10K
8.0%
10K-50K
14.8%
50K-100K
5.5%
100K-500K
9.7%
500K+
1.5%
Top influencers GROWNSY works with
GROWNSY's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@yana_kuzmichTikTok229.3M
2
@techforbabyTikTok210.2M
3
@techababyInstagram29.2M
4
@elle_kvlTikTok18.3M
5
@eating_withzionTikTok14.5M
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether GROWNSY works with creators once, or builds an ongoing roster.
Repeat creators make up 23.1% of GROWNSY's creator network and generate 62.2% of total reach. The charts below show how often those partnerships recur and how much of GROWNSY's audience reach they account for.
Repeat creators make up 23.1% of GROWNSY's creator network and generate 62.2% of total reach. The charts below show how often those partnerships recur and how much of GROWNSY's audience reach they account for.
One-off vs. repeat creators
Share of 1,708 creators
Months active
Repeat creators only
2 months
73.4%
3 months
15.2%
4+ months
11.4%
Repeat partnerships at a glance
62.2%
of total reach comes from repeat creators
4
average posts per repeat creator
9 months
longest running partnership
Creators GROWNSY works with repeatedly
@haysiessView on TikTok ↗
[...] #callherdaddy #babyessentials @Grownsy
48.2K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@ourlittlefirefamilyView on Instagram ↗
[...] and let cool before serving. I use the Grownsy baby food maker when steaming fruit and [...]
359.8K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@mamacourtx4View on TikTok ↗
[...] the Amazon spring sale especially the grownsy bottle washer!! Use code MAMACTX4 and [...]
579.7K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
GROWNSY's most loyal creators
@haysiess
Months active9
Posts41
Total engagement692
@ourlittlefirefamily
Months active8
Posts50
Total engagement18.3K
@mamacourtx4
Months active8
Posts29
Total engagement4.4K
Geographical breakdown
The markets where GROWNSY's sponsored creators are based. 99.0% of sponsored posts came from creators based in 5 markets. United States and Canada lead at 94.2% and 2.8%, with the remaining 1.0% spread across a wider range of countries.
Sponsored posts by creator location
Top 9 markets
United States
94.2%
Canada
2.8%
Australia
0.8%
India
0.7%
Germany
0.5%
Turkey
0.5%
Nigeria
0.2%
United Kingdom
0.2%
Trinidad and Tobago
0.2%
GROWNSY vs. related brands
How GROWNSY's influencer activity compares with other children & babies brands.
Sponsored posts, last 12 months
GROWNSY vs. related brands
18.8K posts
3.1K posts
2.3K posts
Frequently asked questions
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