GROWNSY Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.4k pieces of influencer content sponsored by GROWNSY over the last 12 months.

This report breaks down where & how GROWNSY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with GROWNSY, see here: GROWNSY influencers.

Influencer activity throughout the year

GROWNSY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

GROWNSY's sponsored post volume peaks in January with 434 posts, 53% higher than the monthly average of 284. September recorded the lowest activity at 185 posts, 35% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of GROWNSY's sponsored influencer collaborations break down by social platform:

• TikTok: 2.6k posts (75%)
• Instagram: 826 posts (24.1%)
• YouTube: 31 posts (0.9%)

TikTok influencer marketing is a clear focus for GROWNSY.

Here are 3 examples of GROWNSY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

isabelleaskelson x GROWNSY

isabelleaskelson

@isabelleaskelson

07 Aug, 25

5M

133.1k

[...] your bottle warmer!😅🍼 ours is from Grownsy and it’s so easy to use. Comment BOTTLE [...]

Influencer bio

Helping stay at home moms build habits that give them their spark back✨ 1,000+ guides sold📒 Get started👇🏼

Collaboration metrics

Post views5.0M

Post EMV $164.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

yana_kuzmich x GROWNSY

yana_kuzmich

@yana_kuzmich

12 Mar, 26

11M

111.8k

[...] I've found that does all three🤧 @Grownsy really helps when my baby is sick! [...]

Influencer bio

Mom hacks, lifehacks, mom tips YouTube Gold Button Creator IG 1.3M+ moms community 💌yankakuzmich@gmail.com 🇺🇸USA

Collaboration metrics

Post views11.0M

Post EMV $225.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

911Reviews x GROWNSY

911Reviews

@911Reviews

28 Feb, 26

145.5k

4.7k

Product link: Discount code: WATSON88 ‪@Grownsy_official‬ #grownsy In this video, we [...]

Influencer bio

We present the latest innovations and top-quality brands. Consumers will find new and exciting innovations from all around the globe. We do real world product reviews - this means we test out every single product we review. No fluff, no press releases, just real reviews. Sponsor a video: 911productreviews@gmail.com Click the Subscribe button above to stay up to the date on our latest videos. We tend to get products before they are released, so Subscribe to be in the know, before the products hit the market. Got something you want us to review? Great, just leave us a comment and let us know. Most of all - Thanks for Watching! VidIQ Rankings Top 1% in Technology Top 1% in United States Top 1% in Worldwide

Collaboration metrics

Post views145.5k

Post EMV $4.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 35% of partnerships featuring creators averaging 1K-5K views, GROWNSY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 30.7%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.5M avg views/post):

ourlittlemms x GROWNSY

ourlittlemms

@ourlittlemms

02 Oct, 25

917.1k

51.8k

[...] ❤️ Use code LITTLE0924 for 30% off the GROWNSY bottle warmer & LITTLES0923 for a 5% off [...]

Influencer bio

Joyful & positive life with OI 💕 Twin girls • our little M&Ms Love, hope & everyday magic ✨ 📧 Rayan@thebookd.com 🔗 Links ⬇️

Collaboration metrics

Post views917.1k

Post EMV $20.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.7k avg views/post):

cleaningmotivation2022 x GROWNSY

cleaningmotivation2022

@cleaningmotivation2022

09 Jul, 25

10.6k

88

[...] for baby girl to come in October 🥰 @Grownsy #pregnant #pregnantlife #dealsforyoudays [...]

Influencer bio

💌: jeomurian@gmail.com Cleaning | Restock | SAHM | Lifestyle ❤️

Collaboration metrics

Post views10.6k

Post EMV $216

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

GROWNSY's repeat partnerships

mady.motherhood x GROWNSY

mady.motherhood

@mady.motherhood

25 Mar, 26

146.4k

146

[...] #babyessentials #momlife @Grownsy

mady.motherhood

@mady.motherhood

19 May, 25

27.3k

208

[...] code: MADYEASE321 to get the grownsy bottle washer for only $159! [...]

mady.motherhood

@mady.motherhood

05 May, 25

4.7k

83

As a busy mom the Grownsy baby food maker is a lifesaver [...]

jessyrivera9601 x GROWNSY

jessyrivera9601

@jessyrivera9601

23 Sep, 25

1.8M

5.3k

Aspirador nasal de la marca de @Grownsycollabs @Grownsy #babyitems [...]

jessyrivera9601

@jessyrivera9601

06 Jun, 25

108.6k

566

[...] de biberones de Grownsy @Grownsy #grownsyproducts [...]

jessyrivera9601

@jessyrivera9601

19 Jun, 25

71.3k

739

[...] #babyitems #babyfood #grownsy #complementary #food [...]

mamacourtx4 x GROWNSY

mamacourtx4

@mamacourtx4

31 Mar, 26

579.7k

1.2k

[...] spring sale especially the grownsy bottle washer!! Use code [...]

mamacourtx4

@mamacourtx4

21 Oct, 25

328.9k

127

[...] at check out! #bottlewasher #grownsy #amazonbabyfinds #momsoftiktok [...]

mamacourtx4

@mamacourtx4

23 Oct, 25

301.5k

56

Grownsy bottle washer is on a major [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Ukraine (5.4%)
• Turkey (4.8%)
• India (4.2%)

Here is another example of GROWNSY collaborating with an influencer in United States.

techforbaby x GROWNSY

techforbaby

@techforbaby

10 Apr, 26

4.3M

154.7k

[...] food for toddler has never been easier, @Grownsy preserves nutrients in a way regular [...]

GROWNSY's influencer activity vs. related brands

GROWNSY overlaps with Momcozy and Baby Brezza in baby feeding and parenting essentials, where influencer recommendations, product demos, and mom-creator reviews heavily influence purchase decisions.

Total influencer content

Momcozy leads with 22.6k sponsored posts, significantly outpacing GROWNSY (3.4k posts) and Baby Brezza (2.9k posts). Across all three brands, the average volume is 9.6k posts, indicating mature, scaled influencer programs. Momcozy has several times more total posts than GROWNSY and Baby Brezza.

By social platform

Among these brands, Momcozy leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Momcozy at 17.6k, GROWNSY at 2.6k, Baby Brezza at 1.3k posts. GROWNSY's activity is particularly concentrated on TikTok. On TikTok, Momcozy has several times more posts than GROWNSY and Baby Brezza.

By geographical market

Momcozy has the highest estimated sponsored-post volume in United States (11k posts, 48.9%), France (2.4k posts, 10.4%), United Kingdom (1.6k posts, 7.2%), suggesting a Europe focus, while GROWNSY has the highest estimated sponsored-post volume in Ukraine (185 posts, 5.4%), Turkey (164 posts, 4.8%), suggesting a Europe focus, while Baby Brezza leads in Italy with 140 posts (4.8%). Looking at United States specifically, the split is Momcozy at 11k posts (48.9%), GROWNSY at 2.2k posts (65.1%), Baby Brezza at 1.3k posts (45.7%).