Harry Potter Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.4k pieces of influencer content sponsored by Harry Potter over the last 12 months.
This report breaks down where & how Harry Potter invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Harry Potter, see here: Harry Potter influencers.
Influencer activity throughout the year
Harry Potter's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Harry Potter's influencer activity by month
Number of sponsored posts
Harry Potter's sponsored post volume appears to trend upward over the 12-month period, rising from 85 posts in January to 121 in December. The peak month, March, reached 187 posts, 64% higher than the monthly average of 114.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Harry Potter's sponsored influencer collaborations break down by social platform:
- Instagram: 1.4k posts (99%)
- YouTube: 14 posts (1%)
Harry Potter's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Harry Potter.
Here are 2 examples of Harry Potter's recent sponsored collaborations (one each for Instagram, YouTube).
hbomaxes x Harry Potter
![Instagram post by @hbomaxes for Harry Potter. Caption reads: [...] en Hogwarts. La serie HBO Original 'Harry....](https://images.od.modash.io/6cb9a411a35155e91574a3738a54421848e119f8)
Influencer bio
Diversidad y Orgullo en HBO España 🏳️🌈
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TeresaVelasco x Harry Potter
Influencer bio
mamá primeriza~limpieza~compras~recetas~ moda~hauls~cosmética~lifestyle
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 64.1%
- Posts: 35.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Harry Potter are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Harry Potter's influencers average views (Instagram)
Based on each influencer's average views per post
Harry Potter's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.1M avg views/post, 43.9k followers):
audible x Harry Potter
![Instagram post by @audible for Harry Potter. Caption reads: [...] is *chef’s kiss*. Listen to 'Harry Potter....](https://images.od.modash.io/5d0e85e74d08e37b393ffa866b1b2049fd23f7df)
Influencer bio
There's more to imagine when you listen
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (6.5k avg views/post, 170.4k followers):
myepicuniverse x Harry Potter
Influencer bio
Theme Parks 🎢Disney. Universal. Six Flags 🌎Travel Life 🫶 HHN 🎃 Collabs ✨️ thisismyepicuniverse@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Harry Potter's repeat partnerships
Out of 634 unique influencers in our dataset, 19 of them (3%) posted content for Harry Potter in 3 or more separate calendar months. The most consistent partner is @hbomaxes, who has collaborated across 12 months with 80 total posts. @hbomaxes alone accounts for 6% of all tracked sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Harry Potter had the most influencer activity. 32.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (11.9%)
- Brazil (7.7%)
- United Kingdom (7.5%)
Harry Potter's influencer activity by market
Here is another example of Harry Potter collaborating with an influencer in United States.
maxxiimgames x Harry Potter
Harry Potter's influencer activity vs. related brands
Harry Potter competes with other major IP-driven merchandise ecosystems like Sanrio and Playboy, where fandom and brand identity fuel product demand. These peers are useful benchmarks for influencer unboxings, collectibles content, and community activation.
Total influencer content
Harry Potter vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Sanrio leads with 3.8k sponsored posts, significantly outpacing Harry Potter (1.4k posts) and Playboy (1.2k posts). Across all three brands, the average volume is 2.1k posts, indicating mature, scaled influencer programs. Sanrio has more than twice as many total posts as Harry Potter and Playboy.
By social platform
Harry Potter vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Sanrio leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Sanrio at 2.7k, Harry Potter at 1.4k, Playboy at 1.1k posts. Harry Potter's activity is particularly concentrated on Instagram. On TikTok, Harry Potter has no posts while Sanrio has 951 and Playboy has 18.
By geographical market
Harry Potter vs. related brands influencer activity (by country)
Estimated sponsored posts in Harry Potter's top markets
Sanrio has the highest estimated sponsored-post volume in Japan (1.1k posts, 27.6%), United States (923 posts, 24.1%), China (410 posts, 10.7%), suggesting a Asia focus, while Harry Potter leads in Brazil with 105 posts (7.7%), while Playboy leads in Mexico with 63 posts (5.4%). Looking at Japan specifically, the split is Sanrio at 1.1k posts (27.6%), Harry Potter at 163 posts (11.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Sanrio's Influencer Marketing Strategy
- Playboy's Influencer Marketing Strategy
- TORRAS's Influencer Marketing Strategy
- Bright Swimwear's Influencer Marketing Strategy
- La La Land Kind Cafe's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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