Harry Potter Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 232 pieces of influencer content sponsored by Harry Potter over the last 12 months.

This report breaks down where & how Harry Potter invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Harry Potter, see here: Harry Potter influencers.

Influencer activity throughout the year

Harry Potter's sponsored post volume appears to trend upward over the 12-month period, rising from 5 posts in January to 21 in December. The peak month, October, reached 32 posts, 68% higher than the monthly average of 19.

August generated the most views at 4.7M, while January recorded the least at 260k. Across all tracked posts in the 12-month window, average views per post were 101.1k. Interestingly, the highest-view month (August) does not align with peak post volume (October), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @fandango, generated 1.9M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Harry Potter's sponsored influencer collaborations break down by social platform:

• Instagram: 217 posts (93.5%)
• TikTok: 11 posts (4.7%)
• YouTube: 4 posts (1.7%)

Instagram influencer marketing is a clear focus for Harry Potter.

Here are 3 examples of Harry Potter's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

fandango x Harry Potter

fandango

@fandango

06 Aug, 25

1.9M

88.1k

[...] fall as we head #BackToHogwarts! See Harry Potter and the Goblet of Fire in a theatre [...]

Influencer bio

your 🎟️ to the movies • tickets, trailers, posters, interviews, news. we love movies.

Collaboration metrics

Post views 1.9M

Post EMV $64.9k

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raumane_ x Harry Potter

raumane_

@raumane_

31 Aug, 25

190.5k

21.4k

[...] à Poudlard et vous ? 🫢 *Invitation #harrypotter #rentreescolaire #backtohogwarts [...]

Influencer bio

Mélange de pop culture, gaming, cinéma, séries, et voyages 🌟 Streameuse Twitch partner 🍿 📩 pro : contact.raumane@gmail.com

Collaboration metrics

Post views 190.5k

Post EMV $4.9k

More influencer data

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ThroughTheGriffinDoor x Harry Potter

ThroughTheGriffinDoor

@ThroughTheGriffinDoor

20 Apr, 25

47.2k

1.3k

[...] Pottermore Article - https://www.harrypotter.com/writing-b... Get your Sorting [...]

Influencer bio

Join Harry Potter experts J and Ben Carlin of the Super Carlin Brothers YouTube show in a chapter-by-chapter read-through of the entire Harry Potter Saga from "The Boy Who Lived" to "The Flaw in the Plan." These two brothers have made a career of studying and discussing the Wizarding World and invite you to join them on an in-depth analysis of the story from start to finish. We plan to explore our favorite moments and characters, discuss fan theories, and the art of a good plot hole. (This show will contain spoilers for the whole series.)

Collaboration metrics

Post views 47.2k

Post EMV $1.5k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Harry Potter's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.3M avg views/post, 149.7k followers):

audible x Harry Potter

audible

@audible

16 Dec, 25

661.6k

18k

[...] is *chef’s kiss*. Listen to 'Harry Potter and The Chamber of Secrets: The [...]

Influencer bio

There's more to imagine when you listen

Collaboration metrics

Post views 661.6k

Post EMV $21.6k

More influencer data

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And here is another example with a smaller creator on Instagram (6.3k avg views/post, 42.8k followers):

novelleandmommy x Harry Potter

novelleandmommy

@novelleandmommy

31 Aug, 25

12.5k

[...] feel like Hogwarts with their new Harry Potter Quidditch Collection! 🧹🏆 Each egg [...]

Influencer bio

💌novelleandmommy@outlook

Collaboration metrics

Post views 12.5k

Post EMV $376

More influencer data

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Harry Potter's repeat partnerships

kathis.wizardry x Harry Potter

kathis.wizardry

@kathis.wizardry

27 Apr, 25

3.7k

323

[...] #minalima #harrypotter #leavesden #london LONDON [...]

kathis.wizardry

@kathis.wizardry

09 Apr, 25

487

Harry Potter Tasse Nr. 51 in meiner [...]

kathis.wizardry

@kathis.wizardry

09 Mar, 25

471

ZEITUMKEHRER ⏳ Würdest Du den Zeitumkehrer benutzen? Wenn ja: für einen bestimmten Grund? *unbezahlte Werbung TIMETURNER | POTTERHEAD | TIME | ZEIT | ZEITUMKEHRER | REPLICA | HERMIONE | GOLD

jakobcl x Harry Potter

jakobcl

@jakobcl

27 Aug, 25

1M

19.2k

[...] with Krispy Kreme’s all new Harry Potter themed products like [...]

jakobcl

@jakobcl

15 Dec, 25

721.3k

6.7k

[...] the magic and wonder of Harry Potter anywhere in your home with [...]

jakobcl

@jakobcl

19 Dec, 25

214.6k

600

[...] Ravenclaw, the all new Harry Potter: The Full-Cast Audio [...]

elymagicalcorner x Harry Potter

elymagicalcorner

@elymagicalcorner

31 Jul, 25

8.6k

455

[...] il compleanno di #HarryPotter un magico unboxing⚡️ [...]

elymagicalcorner

@elymagicalcorner

19 May, 25

5.5k

265

[...] #MysteryBox #reel: #HarryPotter #WizardingWorld #Hogwarts [...]

elymagicalcorner

@elymagicalcorner

02 Dec, 25

3.5k

116

📍 @harrypotter_exhibition Milano ⚡️ [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Japan (9.2%)
• United Kingdom (9.2%)
• Brazil (6.5%)

Here is another example of Harry Potter collaborating with an influencer in United States.

deniselr.xo x Harry Potter

deniselr.xo

@deniselr.xo

26 Sep, 25

1.2M

43.4k

[...] upgrade! 🪄☕️ I grew up watching Harry Potter with my family, and now making my [...]

Harry Potter's influencer activity vs. related brands

Harry Potter competes in licensed entertainment merchandising and fandom-driven commerce, similar to Sanrio and (as a broader pop-culture brand) Playboy. These are the closest list peers for comparing influencer strategies built on community, collectibles, and nostalgia.

Total influencer content

Sanrio leads with 421 sponsored posts, significantly outpacing Harry Potter (232 posts) and Playboy (148 posts). Across all three brands, the average volume is 267 posts, indicating limited or experimental influencer activity.

By social platform

Among these brands, Sanrio leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Sanrio at 132, Harry Potter at 11, Playboy at 0 posts. Harry Potter's activity is particularly concentrated on Instagram. Sanrio posts substantially more on TikTok than Harry Potter, while Playboy has no TikTok posts.

By geographical market

Sanrio has the highest estimated sponsored-post volume in United States (155 posts, 36.7%), Japan (92 posts, 21.9%), South Korea (19 posts, 4.4%), suggesting a Asia focus, while Harry Potter leads in United Kingdom with 21 posts (9.2%), while Playboy leads in Brazil with 11 posts (7.6%). Looking at United States specifically, the split is Sanrio at 155 posts (36.7%), Playboy at 87 posts (58.6%), Harry Potter at 82 posts (35.5%). Harry Potter's strength in United Kingdom may indicate a home-market focus, while Sanrio shows broader regional investment.