Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Harry Potter Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 179 sponsored posts from Harry Potter across Instagram and YouTube over the last 12 months.
See where Harry Potter invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, October was 54.2% more active in terms of posting frequency.
Social platforms breakdown
Where Harry Potter's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Harry Potter's accounts
Instagram173
YouTube6
Content format by platform
Share of all sponsored posts.
Instagram · Reels
72.1%
Instagram · Feed Posts
24.6%
YouTube · Long-form
1.7%
YouTube · Shorts
1.7%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
72.1%
Instagram · Feed Posts
24.6%
YouTube · Long-form
1.7%
YouTube · Shorts
1.7%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Harry Potter's sponsored posts perform
Reach and engagement across all 179 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
153K
Average views per post
27.6K
Median views per post
18.2M
Total views
$670K
Estimated media value
3.6%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@cookingwithcarterofficialView on Instagram ↗
[...] Hagrid’s unforgettable birthday cake! #HarryPotter #AD
4.6M Post views
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@maxxiimgamesView on Instagram ↗
Especial Shein, MaxxiimGames e Harry Potter ✨ 😍 I was so excite to show you guys [...]
2M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@foodnetworkView on Instagram ↗
SNEAK PEEK: The bakers are in for a wild ride as they tackle a transportation-inspired [...]
874.5K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Harry Potter works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Harry Potter's influencers by average views per post
Share of the 109 creators in this dataset
<1K
9.2%
1K-5K
16.5%
5K-10K
6.4%
10K-50K
30.3%
50K-100K
7.3%
100K-500K
24.8%
500K+
5.5%
Top influencers Harry Potter works with
Harry Potter's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@cookingwithcarterofficialInstagram14.6M
2
@maxxiimgamesInstagram12M
3
@foodnetworkInstagram1874.5K
4
@harrypotterstyleInstagram2827.3K
5
@josiegibson85Instagram1731.1K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Harry Potter works with creators once, or builds an ongoing roster.
Repeat creators make up 6.6% of Harry Potter's creator network and generate 7.1% of total reach. The charts below show how often those partnerships recur and how much of Harry Potter's audience reach they account for.
Repeat creators make up 6.6% of Harry Potter's creator network and generate 7.1% of total reach. The charts below show how often those partnerships recur and how much of Harry Potter's audience reach they account for.
One-off vs. repeat creators
Share of 151 creators
Months active
Repeat creators only
2 months
80.0%
3 months
10.0%
4+ months
10.0%
Repeat partnerships at a glance
7.1%
of total reach comes from repeat creators
3
average posts per repeat creator
5 months
longest running partnership
Creators Harry Potter works with repeatedly
@kathis.wizardryView on Instagram ↗
Der wohl schönste Harry Potter Schmuck! 🥹 Ich liebe jedes einzelne [...]
8.4K Post views
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@hbomaxitaliaView on Instagram ↗
[...] per Hogwarts (in testa 🌚) #HBOHarryPotter
160.4K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@jennsroyalView on Instagram ↗
[...] @elcorteinglescultura y @harrypotterspain 🪄 #harrypotter #harrypotterfan [...]
32.7K Post views
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Harry Potter's most loyal creators
@kathis.wizardry
Months active5
Posts5
Total engagement5K
@allerhandfamilie
Months active3
Posts3
Total engagement517
@hbomaxitalia
Months active2
Posts4
Total engagement13.2K
Geographical breakdown
The markets where Harry Potter's sponsored creators are based. 80.1% of sponsored posts came from creators based in 5 markets. United States and Germany lead at 24.8% and 15.9%, with the remaining 19.9% spread across a wider range of countries.
Sponsored posts by creator location
Top 11 markets
United States
24.8%
Germany
15.9%
Italy
15.2%
Spain
14.5%
United Kingdom
9.7%
Japan
6.9%
Canada
2.8%
France
2.1%
Poland
2.1%
India
1.4%
All other markets
4.8%
Harry Potter vs. related brands
How Harry Potter's influencer activity compares with other tech brands.
Sponsored posts, last 12 months
Harry Potter vs. related brands
603 posts
179 posts
96 posts
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