Harry Potter Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.3k pieces of influencer content sponsored by Harry Potter over the last 12 months.
This report breaks down where & how Harry Potter invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Harry Potter, see here: Harry Potter influencers.
Influencer activity throughout the year
Harry Potter's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Harry Potter's influencer activity by month
Number of sponsored posts
Harry Potter's sponsored post volume peaks in March with 194 posts, 73% higher than the monthly average of 112. June recorded the lowest activity at 44 posts, 61% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Harry Potter's sponsored influencer collaborations break down by social platform:
- Instagram: 1.3k posts (98.6%)
- YouTube: 19 posts (1.4%)
Harry Potter's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Harry Potter.
Here are 2 examples of Harry Potter's recent sponsored collaborations (one each for Instagram, YouTube).
maxxiimgames x Harry Potter
Influencer bio
😉 Content Creator 📸 🧢 Lifestyle 🎶 Music 🎮 Games 💻 Tech 👕 SHEIN Artist 🏝️ UE Fortnite Dev 📚 Amazon Books 📱 MaxxiimGamesContact@gmail.com
Collaboration metrics
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TeresaVelasco x Harry Potter
Influencer bio
mamá primeriza~limpieza~compras~recetas~ moda~hauls~cosmética~lifestyle
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 67.8%
- Posts: 32.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Harry Potter are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Harry Potter's influencers average views (Instagram)
Based on each influencer's average views per post
Harry Potter's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.1M avg views/post, 465.5k followers):
cosmlosangelesca x Harry Potter
Influencer bio
@Cosm Los Angeles is here. Get ready to enter the extraordinary! Located in @hollywoodparkca ⚡️Get tickets today ⤵️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (5.1k avg views/post, 54.6k followers):
magicaladventureswithsarahxox x Harry Potter
Influencer bio
𝘚𝘢𝘳𝘢𝘩 𝘞𝘪𝘭𝘭𝘴𝘰𝘯| 𝓂𝑒𝑒𝓉 𝓂𝑒 𝒾𝓃 𝓉𝒽𝑒 𝓌𝒾𝓏𝒶𝓇𝒹𝒾𝓃𝑔 𝓌𝑜𝓇𝓁𝒹 𝓼𝓵𝔂𝓽𝓱𝓮𝓻𝓲𝓷 🐍💚 • Harry Potter collector/content creator • 📍 Ｔｏｒｏｎｔo sarahwillsonyt@gmail.com/DM to collab
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Harry Potter's repeat partnerships
Out of 635 unique influencers in our dataset, 20 of them (3%) posted content for Harry Potter in 3 or more separate calendar months. The most consistent partner is @hbomaxes, who has collaborated across 11 months with 83 total posts. @hbomaxes alone accounts for 6% of all tracked sponsored content.
Here are 2 examples of Harry Potter's repeat influencer partnerships, with links to the sponsored content.
hbomaxes x Harry Potter
![Instagram post by @hbomaxes for Harry Potter. Caption reads: [...] olvidar pasar primero por @harrypottershop....](https://images.od.modash.io/76f904ad4278d763289d01ab6c8083b3530c6140)
kouteipeng x Harry Potter
![Instagram post by @kouteipeng for Harry Potter. Caption reads: [...] @harrypotter_jp_official × [...].](https://images.od.modash.io/a1e8765ffdd1229c2af02044029118f6fca45592)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Harry Potter had the most influencer activity. 33.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (10.7%)
- United Kingdom (7.8%)
- Brazil (7.1%)
Harry Potter's influencer activity by market
Here is another example of Harry Potter collaborating with an influencer in United States.
wbclassicfilms x Harry Potter
![Instagram post by @wbclassicfilms for Harry Potter. Caption reads: [...] fall as we head #BackToHogwarts! See Harry....](https://images.od.modash.io/e958c5dd7f40c807aef91bb50488ff0690eb7b8c)
Harry Potter's influencer activity vs. related brands
Harry Potter competes for pop-culture attention and licensed-merch demand with other iconic IP brands like Sanrio and Playboy. These brands win through fandom communities and creator-led collectibles, collabs, and drops.
Total influencer content
Harry Potter vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Sanrio leads with 3.5k sponsored posts, significantly outpacing Harry Potter (1.3k posts) and Playboy (1.2k posts). Across all three brands, the average volume is 2k posts, indicating mature, scaled influencer programs. Sanrio has multiple times more total posts than Harry Potter and Playboy.
By social platform
Harry Potter vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Harry Potter leads on YouTube, while Sanrio has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Sanrio at 2.8k, Harry Potter at 1.3k, Playboy at 1.1k posts. Harry Potter's activity is particularly concentrated on Instagram. On TikTok, Sanrio has multiple times more posts than Playboy, while Harry Potter has none.
By geographical market
Harry Potter vs. related brands influencer activity (by country)
Estimated sponsored posts in Harry Potter's top markets
Sanrio has the highest estimated sponsored-post volume in Japan (1k posts, 28.8%), United States (833 posts, 23.5%), China (333 posts, 9.4%), suggesting a Asia focus, while Harry Potter leads in United Kingdom with 105 posts (7.8%), while Playboy has the highest estimated sponsored-post volume in Brazil (73 posts, 6.2%), Mexico (62 posts, 5.3%). Looking at Japan specifically, the split is Sanrio at 1k posts (28.8%), Harry Potter at 144 posts (10.7%). Harry Potter's strength in United Kingdom may indicate a home-market focus, while Sanrio shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Sanrio's Influencer Marketing Strategy
- Playboy's Influencer Marketing Strategy
- TORRAS's Influencer Marketing Strategy
- Bright Swimwear's Influencer Marketing Strategy
- La La Land Kind Cafe's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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