JW PEI Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.7k pieces of influencer content sponsored by JW PEI over the last 12 months.
This report breaks down where & how JW PEI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with JW PEI, see here: JW PEI influencers.
Influencer activity throughout the year
JW PEI's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
JW PEI's influencer activity by month
Number of sponsored posts
JW PEI's influencer output appears relatively consistent throughout the year, averaging about 555 sponsored posts per month. September recorded the highest volume at 677 posts (22% above average), while June was the quietest at 200 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of JW PEI's sponsored influencer collaborations break down by social platform:
- Instagram: 5.5k posts (81.8%)
- TikTok: 1.2k posts (17.5%)
- YouTube: 44 posts (0.7%)
JW PEI's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for JW PEI.
Here are 3 examples of JW PEI's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
meeryemcan x JW PEI
Influencer bio
☆⋆｡🐰𖦹°☆🎡⋆｡💕 💌 meryemcan@colorkingdom.co
Collaboration metrics
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joannalouiss x JW PEI
![TikTok post by @joannalouiss for JW PEI. Caption reads: [...] the Hana medium tote in dark brown from @JW....](https://images.od.modash.io/a9dcaaf4aaf4d804bd4e6d2a99545f46a4483fdf)
Influencer bio
Insta @joannalouiss 🫀 joannalouis25@gmail.com 🌟 Glasgow📍
Collaboration metrics
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thatsonyi x JW PEI
![YouTube post by @thatsonyi for JW PEI. Caption reads: [...] Handschuhe: @hm Schultertasche:....](https://images.od.modash.io/d58bce49e9362b34b7819b4fc565c0752de2aaf7)
Influencer bio
✨🎀 Willkommen in meinem Chaos! Hier dreht sich alles um das Leben zwischen Uni-Stress, Fashion-Inspo und Beauty-Hacks – authentisch, chaotisch, und immer mit einer Prise Leichtigkeit.🎀✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 51.3%
- Posts: 48.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers JW PEI are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
JW PEI's influencers average views (Instagram)
Based on each influencer's average views per post
With 49% of partnerships featuring creators averaging 1K-5K views, JW PEI's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (382.3k avg views/post):
beverlylampeid x JW PEI
![Instagram post by @beverlylampeid for JW PEI. Caption reads: [...] Bag ✨15% Discount CODE: BC26beverly #ad....](https://images.od.modash.io/e86df594540462547062b372d3ad2e5809b6391c)
Influencer bio
Amazon Finds | Beauty | Outfits Inspo •50K TT / 54K FB / 📍Tx Creadora de: The Viral Levi’s Series y Amazon Top 3 Bi-Semanal🏅
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
saslookss x JW PEI
Influencer bio
Just having fun with fashion and in life! 🧸🎀🪩 ☁️ 26 Y/O ☁️ Tiktok 182K (@saslookss) ☁️ For Collabs (collabs@saslookss.com)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
JW PEI's repeat partnerships
Out of 5.6k unique influencers in our dataset, 14 of them (0%) posted content for JW PEI in 3 or more separate calendar months. The most consistent partner is @brittbratstyles, who has collaborated across 7 months with 14 total posts.
Here are 3 examples of JW PEI's repeat influencer partnerships, with links to the sponsored content.
brittbratstyles x JW PEI
alannanicolex x JW PEI
![Instagram post by @alannanicolex for JW PEI. Caption reads: [...] instead! @qreenade skirt @jwpei_official....](https://images.od.modash.io/95317d9f0d4adb83e45c7a9ea32a462613b3a4e7)
![Instagram post by @alannanicolex for JW PEI. Caption reads: [...] blazer @weareomol boots @jwpei_official bag....](https://images.od.modash.io/42d64f485e3b24d4fd86f6c1fc4d2b947daf1c7f)
shazmiller1 x JW PEI
![Instagram post by @shazmiller1 for JW PEI. Caption reads: [...] Trousers @4thandreckless Bag @jwpei_official....](https://images.od.modash.io/a42bf11d5cd611e43c17fca80e9fe01e1126d6e6)
![Instagram post by @shazmiller1 for JW PEI. Caption reads: [...] Shirt @veromoda Bag @jwpei_official (PR)....](https://images.od.modash.io/24b2d743fbe460e3149cdabc333f5b266205d4ce)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where JW PEI had the most influencer activity. 21.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (12.9%)
- Mexico (10.1%)
- Italy (6.4%)
JW PEI's influencer activity by market
Here is another example of JW PEI collaborating with an influencer in United States.
bethennyfrankel x JW PEI
![Instagram post by @bethennyfrankel for JW PEI. Caption reads: [...] to grab these insane finds from....](https://images.od.modash.io/f4099b4b6a3069b14f80e4276f2b6234ad36bfb1)
JW PEI's influencer activity vs. related brands
JW PEI competes for the same fashion-forward, accessory-led shopper as Cult Gaia and STAUD, with all three brands leaning on Instagram/TikTok styling content and influencer seeding to drive demand for statement bags.
Total influencer content
JW PEI vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
JW PEI leads with 6.7k sponsored posts, significantly outpacing CULT GAIA (1.6k posts) and STAUD (967 posts). Across all three brands, the average volume is 3.1k posts, indicating mature, scaled influencer programs. JW PEI has multiple times more total posts than CULT GAIA and STAUD.
By social platform
JW PEI vs. related brands influencer activity (by social platform)
Sponsored posts by platform
JW PEI leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with JW PEI at 5.5k, CULT GAIA at 1.1k, STAUD at 708 posts. JW PEI's activity is particularly concentrated on Instagram. On Instagram and TikTok, JW PEI has multiple times more posts than CULT GAIA and STAUD.
By geographical market
JW PEI vs. related brands influencer activity (by country)
Estimated sponsored posts in JW PEI's top markets
JW PEI has the highest estimated sponsored-post volume in United States (1.4k posts, 21.3%), Brazil (860 posts, 12.9%), Mexico (674 posts, 10.1%), suggesting a North America focus, while CULT GAIA leads in India with 91 posts (5.8%), while STAUD leads in United Kingdom with 61 posts (6.3%). Looking at United States specifically, the split is JW PEI at 1.4k posts (21.3%), CULT GAIA at 759 posts (48.5%), STAUD at 630 posts (65.2%). JW PEI's strength in United States may indicate a home-market focus, while CULT GAIA shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- CULT GAIA's Influencer Marketing Strategy
- STAUD's Influencer Marketing Strategy
- Revlon's Influencer Marketing Strategy
- Nvgtn's Influencer Marketing Strategy
- Femme Luxe's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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