JW PEI Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.7k pieces of influencer content sponsored by JW PEI over the last 12 months.
This report breaks down where & how JW PEI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with JW PEI, see here: JW PEI influencers.
Influencer activity throughout the year
JW PEI's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
JW PEI's influencer activity by month
Number of sponsored posts
JW PEI's sponsored post volume appears to trend upward over the 12-month period, rising from 61 posts in January to 142 in December. The peak month, September, reached 197 posts, 42% higher than the monthly average of 139.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of JW PEI's sponsored influencer collaborations break down by social platform:
- Instagram: 1.5k posts (92.4%)
- TikTok: 123 posts (7.4%)
- YouTube: 4 posts (0.2%)
JW PEI's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for JW PEI.
Here are 3 examples of JW PEI's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
bethennyfrankel x JW PEI
![Instagram post by @bethennyfrankel for JW PEI. Caption reads: [...] to grab these insane finds from....](https://images.od.modash.io/f4099b4b6a3069b14f80e4276f2b6234ad36bfb1)
Influencer bio
CEO & Founder @skinnygirlbrand — Inventor of the Skinny Margarita 🛍️ @thelist 🎙️ @justbwithbethenny ❤️ @thecorecom @minglemocktails #bstrong
Collaboration metrics
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ifutoon.ao x JW PEI
![TikTok post by @ifutoon.ao for JW PEI. Caption reads: @JW PEI #foryoupage #jwpeiofficial #jwpei [...].](https://images.od.modash.io/c1646b131b89d52dd011f86e3119cde1b9e711b9)
Influencer bio
📍Toronto🇨🇦/ Jeddah🇸🇦 حسابي الثاني: @Futoon pr & collabs=DM
Collaboration metrics
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leticialugerlopes x JW PEI
![YouTube post by @leticialugerlopes for JW PEI. Caption reads: [...] — https://www.karcher.com.br/br/
JW Pei:....](https://images.od.modash.io/fedc94447bd4b9acb9072b0d0576c1378a51853d)
Influencer bio
Diário de uma vida comum em recortes com leveza, inspiração e beleza.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 51.1%
- Posts: 48.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers JW PEI are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
JW PEI's influencers average views (Instagram)
Based on each influencer's average views per post
With 57.7% of partnerships featuring creators averaging 1K-5K views, JW PEI's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (81.5k avg views/post):
the.lady.hood x JW PEI
![Instagram post by @the.lady.hood for JW PEI. Caption reads: [...] for a Quality Product? Head out to....](https://images.od.modash.io/413bbb371f4c0c32afcba4293c2c2deb0352ec20)
Influencer bio
📍🇦🇪 𝙔𝙤𝙪𝙧 𝙛𝙖𝙫𝙤𝙧𝙞𝙩𝙚 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙘𝙧𝙚𝙖𝙩𝙤𝙧 🙌🏻 𝙂𝙤𝙤𝙜𝙡𝙚 𝙇𝙤𝙘𝙖𝙡 𝙂𝙪𝙞𝙙𝙚 7 🌟 _____________________________ 📧: ᴀᴀʀɪꜰᴀᴀʙʙᴀꜱ@ɢᴍᴀɪʟ.ᴄᴏᴍ ᴅᴜʙᴀɪ , ᴜɴɪᴛᴇᴅ ᴀʀᴀʙ ᴇᴍɪʀᴀᴛᴇꜱ
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.4k avg views/post):
beatrizdacostabica x JW PEI
Influencer bio
Lisbon 💌 beatriz.bica12@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
JW PEI's repeat partnerships
Out of 1.5k unique influencers in our dataset, 6 of them (0%) posted content for JW PEI in 3 or more separate calendar months. The most consistent partner is @shazmiller1, who has collaborated across 4 months with 5 total posts.
Here are 3 examples of JW PEI's repeat influencer partnerships, with links to the sponsored content.
shazmiller1 x JW PEI
![Instagram post by @shazmiller1 for JW PEI. Caption reads: [...]
Trousers @4thandreckless
Bag....](https://images.od.modash.io/a42bf11d5cd611e43c17fca80e9fe01e1126d6e6)
![Instagram post by @shazmiller1 for JW PEI. Caption reads: [...]
Shirt @veromoda
Bag @jwpei_official....](https://images.od.modash.io/24b2d743fbe460e3149cdabc333f5b266205d4ce)
![Instagram post by @shazmiller1 for JW PEI. Caption reads: [...] a match made in heaven 🤎
Ad....](https://images.od.modash.io/4d7e8f46c9e6f6e6a9c7dbbc855e06e66c0e7f0f)
wearsschatzy x JW PEI
![Instagram post by @wearsschatzy for JW PEI. Caption reads: [...] 🐷 @visi.handbag
Bag @jwpei_official....](https://images.od.modash.io/cd633245a7bc2554b1fbd97e96b58c8a8df49f69)
![Instagram post by @wearsschatzy for JW PEI. Caption reads: [...]
Shoes @newbalance
Bag @jwpei_official....](https://images.od.modash.io/7dd905bf5bfbc9979cbd1ef32804fd568b130c03)
![Instagram post by @wearsschatzy for JW PEI. Caption reads: [...]
Shoes @raboesyofficial
Bag @jwpei_official....](https://images.od.modash.io/6d62193cf97127e2fd74f2597d95f80f9eec9ca4)
karolinadbaj x JW PEI
![Instagram post by @karolinadbaj for JW PEI. Caption reads: 🍣💕
@jwpei_official [...].](https://images.od.modash.io/14bfce56d87d8cd9b17d2db730c18f3fbcda0e02)
![Instagram post by @karolinadbaj for JW PEI. Caption reads: [...] & sweater season ૮ ․ ․ ྀིა
@jwpei_official....](https://images.od.modash.io/1c649d153db17982d68c45be29539b6d41f94621)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where JW PEI had the most influencer activity. 23.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (12.3%)
- Mexico (11.6%)
- Italy (5.4%)
JW PEI's influencer activity by market
Here is another example of JW PEI collaborating with an influencer in United States.
madsfits_ x JW PEI
![TikTok post by @madsfits_ for JW PEI. Caption reads: [...] #theweekndconcertoutfit @JW PEI this bag is....](https://images.od.modash.io/02bda53ae290a08ac6f7001b1ee1ca601b4d22c8)
JW PEI's influencer activity vs. related brands
JW PEI competes with Cult Gaia and Steve Madden for fashion-forward accessory shoppers looking for statement bags at accessible-to-premium price points. These brands frequently show up in the same outfit styling and haul content from creators.
Total influencer content
JW PEI vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Steve Madden leads with 1.7k sponsored posts, marginally ahead of JW PEI (1.7k posts) and CULT GAIA (90 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments.
By social platform
JW PEI vs. related brands influencer activity (by social platform)
Sponsored posts by platform
JW PEI leads on Instagram, while Steve Madden has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Steve Madden at 937, JW PEI at 123, CULT GAIA at 7 posts. JW PEI's activity is particularly concentrated on Instagram. On Instagram, JW PEI has far more posts than CULT GAIA, while on TikTok Steve Madden has far more posts than JW PEI and CULT GAIA.
By geographical market
JW PEI vs. related brands influencer activity (by country)
Estimated sponsored posts in JW PEI's top markets
Steve Madden has the highest estimated sponsored-post volume in United States (985 posts, 57.8%), India (140 posts, 8.2%), while JW PEI has the highest estimated sponsored-post volume in Brazil (205 posts, 12.3%), Mexico (194 posts, 11.6%), while CULT GAIA leads in United Kingdom with 5 posts (5.1%). Looking at United States specifically, the split is Steve Madden at 985 posts (57.8%), JW PEI at 391 posts (23.4%), CULT GAIA at 46 posts (50.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- CULT GAIA's Influencer Marketing Strategy
- Steve Madden's Influencer Marketing Strategy
- OneSkin's Influencer Marketing Strategy
- Baby Brezza's Influencer Marketing Strategy
- SOUNDPEATS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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