We analyzed 7.3k pieces of influencer content sponsored by JW PEI over the last 12 months.
This report breaks down where & how JW PEI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with JW PEI, see here: JW PEI influencers.
JW PEI's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
JW PEI's influencer output appears relatively consistent throughout the year, averaging about 610 sponsored posts per month. May recorded the highest volume at 757 posts (24% above average), while February was the quietest at 229 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of JW PEI's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for JW PEI.
Here are 3 examples of JW PEI's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
CEO & Founder @skinnygirlbrand — Inventor of the Skinny Margarita 🛍️ @thelist 🎙️ @justbwithbethenny ❤️ @thecorecom @minglemocktails #bstrong
Collaboration metrics
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Influencer bio
Insta @joannalouiss 🫀 joannalouis25@gmail.com 🌟 Glasgow📍
Collaboration metrics
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Influencer bio
Diário de uma vida comum em recortes com leveza, inspiração e beleza.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers JW PEI are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 47.6% of partnerships featuring creators averaging 1K-5K views, JW PEI's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (527.3k avg views/post):
Influencer bio
Sunny's Mother Photographer | UGC & Content Creator Fashion | Babyfashion | Beauty | Lifestyle Inquiries: 💌 annamariatchu@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (7.9k avg views/post):
Influencer bio
Fondatrice de @linstant_ml Collab: marilyne.lemire@jinfluence.biz
Collaboration metrics
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Out of 5.9k unique influencers in our dataset, 25 of them (0%) posted content for JW PEI in 3 or more separate calendar months. The most consistent partner is @shazmiller1, who has collaborated across 7 months with 12 total posts.
Here are 3 examples of JW PEI's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where JW PEI had the most influencer activity. 22.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of JW PEI collaborating with an influencer in United States.
JW PEI competes for fashion-accessory share of wallet with Cult Gaia and BAGGU, all of which are highly visual bag brands frequently featured in outfit and styling creator content.
Total sponsored posts tracked (last 12 months)
JW PEI leads with 7.3k sponsored posts, significantly outpacing CULT GAIA (1.1k posts) and BAGGU (34 posts). Across all three brands, the average volume is 2.8k posts, indicating mature, scaled influencer programs. JW PEI has several times more total posts than CULT GAIA, and far more than BAGGU.
Sponsored posts by platform
JW PEI leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with JW PEI at 5.9k, CULT GAIA at 1.1k, BAGGU at 34 posts. JW PEI's activity is particularly concentrated on Instagram. JW PEI also has posts on TikTok and YouTube, while CULT GAIA and BAGGU have none on those platforms.
Estimated sponsored posts in JW PEI's top markets
JW PEI has the highest estimated sponsored-post volume in United States (1.7k posts, 22.5%), Brazil (983 posts, 13.4%), Mexico (668 posts, 9.1%), suggesting a North America focus, while CULT GAIA leads in India with 62 posts (5.4%), while BAGGU has the highest estimated sponsored-post volume in Japan (2 posts, 5.8%), United Kingdom (2 posts, 5.3%). Looking at United States specifically, the split is JW PEI at 1.7k posts (22.5%), CULT GAIA at 608 posts (52.9%), BAGGU at 23 posts (68.1%). JW PEI's strength in United States may indicate a home-market focus, while CULT GAIA shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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