JW PEI Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.5k pieces of influencer content sponsored by JW PEI over the last 12 months.
This report breaks down where & how JW PEI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with JW PEI, see here: JW PEI influencers.
Influencer activity throughout the year
JW PEI's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
JW PEI's influencer activity by month
Number of sponsored posts
JW PEI's influencer output appears relatively consistent throughout the year, averaging about 540 sponsored posts per month. September recorded the highest volume at 667 posts (24% above average), while May was the quietest at 151 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of JW PEI's sponsored influencer collaborations break down by social platform:
- Instagram: 5.3k posts (81.7%)
- TikTok: 1.2k posts (18%)
- YouTube: 20 posts (0.3%)
JW PEI's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for JW PEI.
Here are 3 examples of JW PEI's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
meeryemcan x JW PEI
Influencer bio
☆⋆｡🐰𖦹°☆🎡⋆｡💕 💌 meryemcan@colorkingdom.co
Collaboration metrics
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joannalouiss x JW PEI
![TikTok post by @joannalouiss for JW PEI. Caption reads: [...] the Hana medium tote in dark brown from @JW....](https://images.od.modash.io/a9dcaaf4aaf4d804bd4e6d2a99545f46a4483fdf)
Influencer bio
Insta @joannalouiss 🫀 joannalouis25@gmail.com 🌟 Glasgow📍
Collaboration metrics
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KellyStrack x JW PEI
![YouTube post by @KellyStrack for JW PEI. Caption reads: [...] sunglasses L’Oréal extensionist mascara JW....](https://images.od.modash.io/8d83fcbcf5ee2bfe679be19fee3ab83976c7cea9)
Influencer bio
Hey it's Kelly Strack and I have a passion for all things beauty & fashion. I do makeup tutorials, get ready with me videos, full face first impressions videos, high end and drugstore makeup dupe videos, hair tutorials, fitness routines, what I eat in a day videos, and so much more! I'm New York City based. Hope to see you around my channel :) Send all business inquiries to: mak3upbarbie@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 50.2%
- Reels: 49.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers JW PEI are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
JW PEI's influencers average views (Instagram)
Based on each influencer's average views per post
With 49.5% of partnerships featuring creators averaging 1K-5K views, JW PEI's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (382.3k avg views/post):
beverlylampeid x JW PEI
![Instagram post by @beverlylampeid for JW PEI. Caption reads: [...] Bag ✨15% Discount CODE: BC26beverly #ad....](https://images.od.modash.io/e86df594540462547062b372d3ad2e5809b6391c)
Influencer bio
Amazon Finds | Beauty | Outfits Inspo •46K TT / 51K FB / 📍Tx Creadora de: The Viral Levi’s Series y Amazon Top 3 Bi-Semanal🏅
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post):
saslookss x JW PEI
Influencer bio
Just having fun with fashion and in life! 🧸🎀🪩 ☁️ 26 Y/O ☁️ Tiktok 182K (@saslookss) ☁️ For Collabs (collabs@saslookss.com)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
JW PEI's repeat partnerships
Out of 5.4k unique influencers in our dataset, 12 of them (0%) posted content for JW PEI in 3 or more separate calendar months. The most consistent partner is @brittbratstyles, who has collaborated across 6 months with 13 total posts.
Here are 3 examples of JW PEI's repeat influencer partnerships, with links to the sponsored content.
brittbratstyles x JW PEI
shazmiller1 x JW PEI
![Instagram post by @shazmiller1 for JW PEI. Caption reads: [...] Trousers @4thandreckless Bag @jwpei_official....](https://images.od.modash.io/a42bf11d5cd611e43c17fca80e9fe01e1126d6e6)
![Instagram post by @shazmiller1 for JW PEI. Caption reads: [...] Shirt @veromoda Bag @jwpei_official (PR)....](https://images.od.modash.io/24b2d743fbe460e3149cdabc333f5b266205d4ce)
alannanicolex x JW PEI
![Instagram post by @alannanicolex for JW PEI. Caption reads: [...] instead! @qreenade skirt @jwpei_official....](https://images.od.modash.io/95317d9f0d4adb83e45c7a9ea32a462613b3a4e7)
![Instagram post by @alannanicolex for JW PEI. Caption reads: [...] blazer @weareomol boots @jwpei_official bag....](https://images.od.modash.io/42d64f485e3b24d4fd86f6c1fc4d2b947daf1c7f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where JW PEI had the most influencer activity. 21% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (12.3%)
- Mexico (10.3%)
- Italy (4.9%)
JW PEI's influencer activity by market
Here is another example of JW PEI collaborating with an influencer in United States.
bethennyfrankel x JW PEI
![Instagram post by @bethennyfrankel for JW PEI. Caption reads: [...] to grab these insane finds from....](https://images.od.modash.io/f4099b4b6a3069b14f80e4276f2b6234ad36bfb1)
JW PEI's influencer activity vs. related brands
JW PEI’s fashion accessories focus (bags/shoes) overlaps with Cult Gaia’s statement accessory audience and ALDO’s mainstream handbag/footwear customer, offering two realistic competitive sets at adjacent price tiers.
Total influencer content
JW PEI vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
JW PEI leads with 6.5k sponsored posts, significantly outpacing ALDO Shoes (4k posts) and CULT GAIA (1.5k posts). Across all three brands, the average volume is 4k posts, indicating mature, scaled influencer programs. JW PEI has more total posts than CULT GAIA and ALDO Shoes combined.
By social platform
JW PEI vs. related brands influencer activity (by social platform)
Sponsored posts by platform
JW PEI leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with JW PEI at 5.3k, ALDO Shoes at 3k, CULT GAIA at 1k posts. JW PEI's activity is particularly concentrated on Instagram. On Instagram and TikTok, JW PEI has more posts than CULT GAIA and ALDO Shoes combined.
By geographical market
JW PEI vs. related brands influencer activity (by country)
Estimated sponsored posts in JW PEI's top markets
JW PEI has the highest estimated sponsored-post volume in United States (1.4k posts, 21%), Brazil (797 posts, 12.3%), Mexico (667 posts, 10.3%), suggesting a North America focus, while ALDO Shoes has the highest estimated sponsored-post volume in India (801 posts, 20%), Indonesia (268 posts, 6.7%), suggesting a Asia focus. Looking at United States specifically, the split is JW PEI at 1.4k posts (21%), ALDO Shoes at 1k posts (26.1%), CULT GAIA at 732 posts (49.4%). JW PEI's strength in United States may indicate a home-market focus, while ALDO Shoes shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- CULT GAIA's Influencer Marketing Strategy
- ALDO Shoes's Influencer Marketing Strategy
- Revlon's Influencer Marketing Strategy
- GROWNSY's Influencer Marketing Strategy
- Femme Luxe's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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