En Route Jewelry Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 723 pieces of influencer content sponsored by En Route Jewelry over the last 12 months.
This report breaks down where & how En Route Jewelry invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with En Route Jewelry, see here: En Route Jewelry influencers.
Influencer activity throughout the year
En Route Jewelry's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
En Route Jewelry's influencer activity by month
Number of sponsored posts
En Route Jewelry's influencer output appears relatively consistent throughout the year, averaging about 59 sponsored posts per month. June recorded the highest volume at 85 posts (44% above average), while February was the quietest at 27 posts.
En Route Jewelry's influencer activity by month (views)
Total views on sponsored video posts
November generated the most views at 19.8M, while January recorded the least at 317.9k. Across all tracked posts in the 12-month window, average views per post were 70.6k. Interestingly, the highest-view month (November) does not align with peak post volume (June), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @iloveyougrogia, generated 3.6M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of En Route Jewelry's sponsored influencer collaborations break down by social platform:
- TikTok: 581 posts (80.4%)
- Instagram: 141 posts (19.5%)
- YouTube: 1 posts (0.1%)
En Route Jewelry's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for En Route Jewelry.
Here are 3 examples of En Route Jewelry's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sarahbrezel x En Route Jewelry
Influencer bio
for girls who plan outfits in their sleep 💌 sarahbrezel@levenagency.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
iloveyougrogia x En Route Jewelry
![TikTok post by @iloveyougrogia for En Route Jewelry. Caption reads: [...] is crazy + accessories ate with @En Route....](https://images.od.modash.io/0c9864d1a499b971a53ae2f66a52a3f0df5642ca)
Influencer bio
i.g. iloveyougrogia 💌 georgia6235@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
alyciamarie x En Route Jewelry
![YouTube post by @alyciamarie for En Route Jewelry. Caption reads: [...] Route Jewellery •....](https://images.od.modash.io/92d22e6ba907c441056ec00af640a6fa2d9e7daa)
Influencer bio
Hi, ich bin Alycia, ihr könnt mich gerne Ally nennen. :) Ich mache Musik, experimentelle Makeup Looks, Face Paintings, Special Effects Makeup, Beauty- & Lifestylevideos und ab und zu mal etwas, das komplett aus der Reihe tanzt. ⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯ ❤ 50.000 Abonnenten am 10. Januar 2014 ❤ 100.000 Abonnenten am 19. Dezember 2014 ❤ 150.000 Abonnenten am 28. April 2015 ❤ 200.000 Abonnenten am 04. Juli 2015 ❤ 250.000 Abonnenten am 02. November 2015 ❤ 300.000 Abonnenten am 11. Februar 2016 ❤ 350.000 Abonnenten am 03. August 2016 ❤ 400.000 Abonnenten am 20. Dezember 2016 ⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯ Impressum: newbase GmbH /c Alycia Marie Gürzenichstr. 6–16 50667 Köln Für Lieferungen bitte folgende Adresse verwenden: newbase GmbH /c Alycia Marie Große Sandkaul 2 50667 Köln E-Mail: kontakt@new-base.de Fax: (0221) 29289303 Zuständigen Aufsichtsbehörde gemäß § 5 Abs. 1 Nr. 3 DDG.: Landesanstalt für Medien NRW
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.8%
- Carousels: 1.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers En Route Jewelry are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
En Route Jewelry's influencers average views (TikTok)
Based on each influencer's average views per post
En Route Jewelry's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (950.5k avg views/post):
adiinamorosan x En Route Jewelry
![TikTok post by @adiinamorosan for En Route Jewelry. Caption reads: @en route jewelry #enroutejewelry #enroute [...].](https://images.od.modash.io/b6af543940281d77073155b0f931a2dd6c80cd64)
Influencer bio
frizzy hair and serving looks 🕯️🎞️🧺 💌 adiina017@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
mairaa.lia x En Route Jewelry
Influencer bio
🌟🎀 mairalia.koop@justmail.de insta: mxira.lia
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
En Route Jewelry's repeat partnerships
Out of 531 unique influencers in our dataset, 21 of them (4%) posted content for En Route Jewelry in 3 or more separate calendar months. The most consistent partner is @tiamathilda, who has collaborated across 7 months with 7 total posts.
Here are 3 examples of En Route Jewelry's repeat influencer partnerships, with links to the sponsored content.
tiamathilda x En Route Jewelry
![TikTok post by @tiamathilda for En Route Jewelry. Caption reads: [...] new stack !! ⭐️⭐️⭐️⭐️⭐️ @en route jewelry....](https://images.od.modash.io/a05d5b22199a39d07cc50f84fc57ccca54ba383d)
bella___roesler x En Route Jewelry
![Instagram post by @bella___roesler for En Route Jewelry. Caption reads: @enroutejewelry_ knows how to make best [...].](https://images.od.modash.io/9ba06a15d8f50f467febd2ce78bb08255ac98183)
gaiiagrimoldi x En Route Jewelry
![TikTok post by @gaiiagrimoldi for En Route Jewelry. Caption reads: @en route jewelry grazie per completare [...].](https://images.od.modash.io/50daaa2cf01ae426d802bd2757166036cbada58a)
![TikTok post by @gaiiagrimoldi for En Route Jewelry. Caption reads: @En Route Jewelry non mi deludi mai! Link [...].](https://images.od.modash.io/9ba7f560335860ecd39fbabb971efcf5b2ed37e1)
![TikTok post by @gaiiagrimoldi for En Route Jewelry. Caption reads: @en route jewelry ma quante meraviglie [...].](https://images.od.modash.io/edb227ebea1de474aa80783537b34fa28e30f0a4)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where En Route Jewelry had the most influencer activity. 46.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9.1%)
- France (4.2%)
- Spain (3.7%)
En Route Jewelry's influencer activity by market
Here is another example of En Route Jewelry collaborating with an influencer in United States.
rayythatsmee_ x En Route Jewelry
En Route Jewelry's influencer activity vs. related brands
En Route Jewelry shares a similar audience with ana luisa and EVRY JEWELS for everyday, giftable DTC jewelry at accessible price points. Influencer styling, stacking looks, and UGC-driven product photos are key competitive tactics.
Total influencer content
En Route Jewelry vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EVRY JEWELS leads with 2.2k sponsored posts, significantly outpacing ana luisa (1.3k posts) and En Route Jewelry (723 posts). Across all three brands, the average volume is 1.4k posts, suggesting established influencer marketing investments. EVRY JEWELS has several times more total posts than En Route Jewelry and ana luisa.
By social platform
En Route Jewelry vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, EVRY JEWELS leads on Instagram and TikTok and ana luisa leads on YouTube. The gap is most notable on TikTok, with EVRY JEWELS at 1.9k, En Route Jewelry at 581, ana luisa at 125 posts. En Route Jewelry's activity is particularly concentrated on TikTok. On TikTok, EVRY JEWELS has several times more posts than En Route Jewelry, and En Route Jewelry has several times more posts than ana luisa.
By geographical market
En Route Jewelry vs. related brands influencer activity (by country)
Estimated sponsored posts in En Route Jewelry's top markets
EVRY JEWELS has the highest estimated sponsored-post volume in United States (1.5k posts, 68.9%), Canada (212 posts, 9.7%), United Kingdom (124 posts, 5.7%), suggesting a North America focus, while En Route Jewelry leads in France with 30 posts (4.2%). Looking at United States specifically, the split is EVRY JEWELS at 1.5k posts (68.9%), ana luisa at 710 posts (55.7%), En Route Jewelry at 339 posts (46.9%). En Route Jewelry's strength in France may indicate a home-market focus, while EVRY JEWELS shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.