En Route Jewelry Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.0k pieces of influencer content sponsored by En Route Jewelry over the last 12 months.
This report breaks down where & how En Route Jewelry invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with En Route Jewelry, see here: En Route Jewelry influencers.
Influencer activity throughout the year
En Route Jewelry's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
En Route Jewelry's influencer activity by month
Number of sponsored posts
En Route Jewelry's influencer output appears relatively consistent throughout the year, averaging about 252 sponsored posts per month. January recorded the highest volume at 324 posts (29% above average), while September was the quietest at 164 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of En Route Jewelry's sponsored influencer collaborations break down by social platform:
- TikTok: 2.2k posts (72.6%)
- Instagram: 822 posts (27.1%)
- YouTube: 10 posts (0.3%)
En Route Jewelry's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for En Route Jewelry.
Here are 3 examples of En Route Jewelry's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
_chelseahui x En Route Jewelry
Influencer bio
🫧💌🎀🍿✨ fashion & jewellery | pop culture | TV & movies ✍️ @mamamiaaus
Collaboration metrics
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oniyooon x En Route Jewelry
Influencer bio
Germany 🤍 insta: anja.zh_ | yt: oniyooon 💌xinya.zhao19@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
zoeunlimited x En Route Jewelry
Influencer bio
Your marketing bestie✨ ✨Instagram/ Tiktok/ LinkedIn @zoeunlimited✨ Creator, Marketer, ex Paypal, ex-CPA (PwC) About me: Name: Zoe Age: 27 Height: 170cm School: UCLA From: 🇨🇳🇨🇦 To: LA🎬 Languages: English & Chinese (Mandarin) 📧 Business inquiries: contact@zunlimited.co
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98%
- Carousels: 2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers En Route Jewelry are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
En Route Jewelry's influencers average views (TikTok)
Based on each influencer's average views per post
With 35.2% of partnerships featuring creators averaging 1K-5K views, En Route Jewelry's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (737.7k avg views/post):
maiahfleetwood x En Route Jewelry
![TikTok post by @maiahfleetwood for En Route Jewelry. Caption reads: [...] is complete without accessories 🧚 @en route....](https://images.od.modash.io/a4b22eaa56dd29a74b3e4157560cc69dc289180d)
Influencer bio
༶•┈┈୨♡୧┈┈•༶ 💌: maiahfleetwood@outlook.com 🪷🧘🏼♀️🍵🌀
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (7.0k avg views/post):
mxxngrrl x En Route Jewelry
Influencer bio
bos📍꒰ა ✦ ໒꒱ ig : imangelonline 💬 info4mahina@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
En Route Jewelry's repeat partnerships
Out of 2k unique influencers in our dataset, 85 of them (4%) posted content for En Route Jewelry in 3 or more separate calendar months. The most consistent partner is @ninutsann, who has collaborated across 8 months with 13 total posts.
Here are 3 examples of En Route Jewelry's repeat influencer partnerships, with links to the sponsored content.
strawberrykiss_3 x En Route Jewelry
![TikTok post by @strawberrykiss_3 for En Route Jewelry. Caption reads: @en route jewelry new jewelry rotation [...].](https://images.od.modash.io/9094b5cd8cf45f7c37e0062082a9981cee4a5727)
strawberrykiss_3 x En Route Jewelry
![Instagram post by @strawberrykiss_3 for En Route Jewelry. Caption reads: unboxing @enroutejewelry_ #enroutejewelry [gifted].](https://images.od.modash.io/63f2b04a532230f89329b7cc531e51d9e69244f4)
![Instagram post by @strawberrykiss_3 for En Route Jewelry. Caption reads: #unboxing from @enroutejewelry_ [prezent] #enroute.](https://images.od.modash.io/10e28d7328138af78d7b184b967f63180098010f)
noracabell x En Route Jewelry
![TikTok post by @noracabell for En Route Jewelry. Caption reads: [...] @Alvedag •rannekorut @en route jewelry....](https://images.od.modash.io/bdc2eecd9cd2792083d66afbee4e353a9c650dd3)
![TikTok post by @noracabell for En Route Jewelry. Caption reads: [...] rannekorut @en route jewelry •laukku Zara....](https://images.od.modash.io/a60d51583d36d5c3dfb7d6198234d984888ae330)
![TikTok post by @noracabell for En Route Jewelry. Caption reads: [...] •osa rannekoruista @en route jewelry....](https://images.od.modash.io/7797fb837afe4010fb90122fca3eb871476f4888)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where En Route Jewelry had the most influencer activity. 42.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.9%)
- Spain (5%)
- France (4.7%)
En Route Jewelry's influencer activity by market
Here is another example of En Route Jewelry collaborating with an influencer in United States.
timelessdose x En Route Jewelry
![Instagram post by @timelessdose for En Route Jewelry. Caption reads: [...] & bold jewelry this S/S 💛 @enroutejewelry_....](https://images.od.modash.io/00640cef39cdc0a72dfbea2275dd1c4c8fe8a5fe)
En Route Jewelry's influencer activity vs. related brands
En Route Jewelry competes with ana luisa and EVRY JEWELS in affordable, style-driven jewelry built for stacking and gifting. All three are heavily promoted through creator styling, unboxings, and outfit-of-the-day content.
Total influencer content
En Route Jewelry vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EVRY JEWELS leads with 9.6k sponsored posts, significantly outpacing En Route Jewelry (3k posts) and ana luisa (2.1k posts). Across all three brands, the average volume is 4.9k posts, indicating mature, scaled influencer programs. EVRY JEWELS has multiple times more total posts than En Route Jewelry and ana luisa.
By social platform
En Route Jewelry vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, EVRY JEWELS leads on Instagram and TikTok and ana luisa leads on YouTube. The gap is most notable on TikTok, with EVRY JEWELS at 8.6k, En Route Jewelry at 2.2k, ana luisa at 284 posts. En Route Jewelry's activity is particularly concentrated on TikTok. On TikTok, EVRY JEWELS has multiple times more posts than En Route Jewelry and ana luisa, and on YouTube, ana luisa has multiple times more posts than En Route Jewelry and EVRY JEWELS.
By geographical market
En Route Jewelry vs. related brands influencer activity (by country)
Estimated sponsored posts in En Route Jewelry's top markets
EVRY JEWELS has the highest estimated sponsored-post volume in United States (6.7k posts, 69.3%), Canada (902 posts, 9.4%), United Kingdom (432 posts, 4.5%), suggesting a North America focus, while En Route Jewelry leads in Spain with 152 posts (5%). Looking at United States specifically, the split is EVRY JEWELS at 6.7k posts (69.3%), En Route Jewelry at 1.3k posts (42.1%), ana luisa at 1.2k posts (56.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- ana luisa's Influencer Marketing Strategy
- EVRY JEWELS's Influencer Marketing Strategy
- SOJOS VISION's Influencer Marketing Strategy
- ChicMe's Influencer Marketing Strategy
- Steve Madden's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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