We analyzed 2.8k pieces of influencer content sponsored by En Route Jewelry over the last 12 months.
This report breaks down where & how En Route Jewelry invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with En Route Jewelry, see here: En Route Jewelry influencers.
En Route Jewelry's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
En Route Jewelry's influencer output appears relatively consistent throughout the year, averaging about 236 sponsored posts per month. November recorded the highest volume at 306 posts (30% above average), while February was the quietest at 128 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of En Route Jewelry's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for En Route Jewelry.
Here are 3 examples of En Route Jewelry's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
for girls who plan outfits in their sleep 💌 sarahbrezel@levenagency.co
Collaboration metrics
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Influencer bio
i.g. iloveyougrogia 💌 georgia6235@gmail.com
Collaboration metrics
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Influencer bio
Hi, ich bin Alycia, ihr könnt mich gerne Ally nennen. :) Ich mache Musik, experimentelle Makeup Looks, Face Paintings, Special Effects Makeup, Beauty- & Lifestylevideos und ab und zu mal etwas, das komplett aus der Reihe tanzt. ⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯ ❤ 50.000 Abonnenten am 10. Januar 2014 ❤ 100.000 Abonnenten am 19. Dezember 2014 ❤ 150.000 Abonnenten am 28. April 2015 ❤ 200.000 Abonnenten am 04. Juli 2015 ❤ 250.000 Abonnenten am 02. November 2015 ❤ 300.000 Abonnenten am 11. Februar 2016 ❤ 350.000 Abonnenten am 03. August 2016 ❤ 400.000 Abonnenten am 20. Dezember 2016 ⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯ Impressum: newbase GmbH /c Alycia Marie Gürzenichstr. 6–16 50667 Köln Für Lieferungen bitte folgende Adresse verwenden: newbase GmbH /c Alycia Marie Große Sandkaul 2 50667 Köln E-Mail: kontakt@new-base.de Fax: (0221) 29289303 Zuständigen Aufsichtsbehörde gemäß § 5 Abs. 1 Nr. 3 DDG.: Landesanstalt für Medien NRW
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers En Route Jewelry are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 33.9% of partnerships featuring creators averaging 1K-5K views, En Route Jewelry's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 27%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (950.5k avg views/post):
Influencer bio
frizzy hair and whimsy diary 🧚🌺 💌 adiina017@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
Influencer bio
hey babes IG: ak.taiwan
Collaboration metrics
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Out of 1.8k unique influencers in our dataset, 96 of them (5%) posted content for En Route Jewelry in 3 or more separate calendar months. The most consistent partner is @_priyanka_panchal_x, who has collaborated across 8 months with 13 total posts.
Here are 3 examples of En Route Jewelry's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where En Route Jewelry had the most influencer activity. 47.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of En Route Jewelry collaborating with an influencer in United States.
En Route Jewelry competes in trendy, accessible jewelry alongside Ana Luisa and EVRY JEWELS. These brands target the same style-driven audience and frequently rely on creator styling, gifting, and affiliate-driven conversion.
Total sponsored posts tracked (last 12 months)
EVRY JEWELS leads with 9.4k sponsored posts, significantly outpacing ana luisa (2.9k posts) and En Route Jewelry (2.8k posts). Across all three brands, the average volume is 5k posts, indicating mature, scaled influencer programs. EVRY JEWELS has multiple times more total posts than En Route Jewelry and ana luisa.
Sponsored posts by platform
Among these brands, EVRY JEWELS leads on Instagram and TikTok and ana luisa leads on YouTube. The gap is most notable on TikTok, with EVRY JEWELS at 8.1k, En Route Jewelry at 2.1k, ana luisa at 178 posts. En Route Jewelry's activity is particularly concentrated on TikTok. On TikTok, EVRY JEWELS has multiple times more posts than En Route Jewelry and ana luisa, and on YouTube, ana luisa has multiple times more posts than En Route Jewelry and EVRY JEWELS.
Estimated sponsored posts in En Route Jewelry's top markets
EVRY JEWELS has the highest estimated sponsored-post volume in United States (6.1k posts, 64.9%), Canada (843 posts, 9%), United Kingdom (412 posts, 4.4%), suggesting a North America focus, while En Route Jewelry leads in France with 122 posts (4.3%). Looking at United States specifically, the split is EVRY JEWELS at 6.1k posts (64.9%), ana luisa at 1.6k posts (56.7%), En Route Jewelry at 1.3k posts (47.1%). En Route Jewelry's strength in France may indicate a home-market focus, while EVRY JEWELS shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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