We analyzed 1.3k pieces of influencer content sponsored by EZ Tattoo Supply over the last 12 months.
This report breaks down where & how EZ Tattoo Supply invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with EZ Tattoo Supply, see here: EZ Tattoo Supply influencers.
EZ Tattoo Supply's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
EZ Tattoo Supply's influencer activity appears to have tapered over the year, from 87 posts in January down to 4 in November. April was the busiest month at 248 posts, 105% above the monthly average. No sponsored posts were tracked in December, which may suggest a planned pause in influencer activity.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of EZ Tattoo Supply's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for EZ Tattoo Supply.
Here are 2 examples of EZ Tattoo Supply's recent sponsored collaborations (one each for Instagram, YouTube).
Influencer bio
Tattooing in (Valencia Spain) MY PROYECT @jaula.tattoo ▼ Booking Here ▼
Collaboration metrics
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Influencer bio
Welcome to Tattoo Shop Talk - channel of great talks on random subjects. Talks that happen on daily bases in tattoo and piercing shops talking about some great ideas with different artists, practitioners and enthusiasts we decided to share them with everyone interested. Videos of tattoo shops people great ideas. Interviews, reviews, suggestions, ideas, tips and random chit chat. For product reviews and other co projects contact me via e-mail available below. Don't forger to subscribe and leave your thoughts in comments.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers EZ Tattoo Supply are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
EZ Tattoo Supply's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (11.6k avg views/post):
Influencer bio
New York 4-14 June.Denmark-Las Vegas-California @tattooarmourpro @cheyenne_tattooequipment @bheppo @killerinktattoo @xtremetattooink @mdwipeoutz
Collaboration metrics
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And here is another example with a smaller creator on Instagram (6.6k avg views/post):
Influencer bio
𝐍𝐄𝐎𝐓𝐑𝐀𝐃/𝐂𝐇𝐈𝐋𝐄 ◇Nosce te ipsum◇ ᴇsᴘᴏɴsᴏʀᴇᴅ ʙʏ ⚡️ @inkin.official @dont_cry_baby_productos @inmortaltattooestudio
Collaboration metrics
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Out of 358 unique influencers in our dataset, 24 of them (7%) posted content for EZ Tattoo Supply in 3 or more separate calendar months. The most consistent partner is @TattooShopTalk, who has collaborated across 8 months with 16 total posts. @alyssajadetattoo alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of EZ Tattoo Supply's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where EZ Tattoo Supply had the most influencer activity. 30.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of EZ Tattoo Supply collaborating with an influencer in United States.
EZ Tattoo Supply competes for professional creators and artists, where Dynamic Color overlaps via tattoo ink and studio supply ecosystems. Madam Glam is a close adjacent benchmark for pro-led tutorial marketing and creator education in the broader body/beauty artistry space.
Total sponsored posts tracked (last 12 months)
Madam Glam leads with 2.9k sponsored posts, significantly outpacing EZ Tattoo Supply (1.3k posts) and Dynamic Color (1.2k posts). Across all three brands, the average volume is 1.8k posts, suggesting established influencer marketing investments. Madam Glam has multiple times more total posts than EZ Tattoo Supply and Dynamic Color.
Sponsored posts by platform
Among these brands, Madam Glam leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Madam Glam at 1.9k, EZ Tattoo Supply at 1.3k, Dynamic Color at 1.2k posts. EZ Tattoo Supply's activity is particularly concentrated on Instagram. On TikTok and YouTube, Madam Glam has multiple times more posts than EZ Tattoo Supply and Dynamic Color.
Estimated sponsored posts in EZ Tattoo Supply's top markets
Madam Glam has the highest estimated sponsored-post volume in United States (1.5k posts, 53.7%), United Kingdom (299 posts, 10.4%), Italy (247 posts, 8.6%), suggesting a Europe focus, while EZ Tattoo Supply leads in Brazil with 193 posts (14.5%). Looking at United States specifically, the split is Madam Glam at 1.5k posts (53.7%), Dynamic Color at 519 posts (42.3%), EZ Tattoo Supply at 404 posts (30.4%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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