Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Fable and Mane Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 216 sponsored posts from Fable and Mane across TikTok, Instagram and YouTube over the last 12 months.
See where Fable and Mane invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, October was 66.7% more active in terms of posting frequency.
Social platforms breakdown
Where Fable and Mane's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Fable and Mane's accounts
TikTok137
Instagram78
YouTube1
Content format by platform
Share of all sponsored posts.
Instagram · Reels
26.9%
Instagram · Feed Posts
9.3%
TikTok · Posts
63.5%
YouTube · Long-form
0.5%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
26.9%
Instagram · Feed Posts
9.3%
TikTok · Posts
63.5%
YouTube · Long-form
0.5%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Fable and Mane's sponsored posts perform
Reach and engagement across all 216 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
65.3K
Average views per post
5K
Median views per post
12.7M
Total views
$451K
Estimated media value
5.5%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@monica.raviiiView on Instagram ↗
GRWM to meet KAREENA KAPOOR?!! With @fableandmane 😭 I know this wasn’t the dress [...]
2.5M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@maitreyiramakrishnanView on Instagram ↗
[...] able to share that I am the face of @fableandmane’s global campaign, “Where All Rituals [...]
2.4M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@thesavvyscentView on TikTok ↗
A brand-new edit from @Cult Beauty , this is the ‘Dream Hair’ edit. Coming in at £40, said [...]
855.9K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Fable and Mane works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Fable and Mane's influencers by average views per post
Share of the 152 creators in this dataset
<1K
32.9%
1K-5K
21.7%
5K-10K
10.5%
10K-50K
21.1%
50K-100K
5.3%
100K-500K
6.6%
500K+
2.0%
Top influencers Fable and Mane works with
Fable and Mane's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@monica.raviiiInstagram23.2M
2
@maitreyiramakrishnanInstagram22.4M
3
@monica.raviiiTikTok21.6M
4
@thesavvyscentTikTok2871.8K
5
@ashley.paiigeInstagram3442.6K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Fable and Mane works with creators once, or builds an ongoing roster.
Repeat creators make up 9.8% of Fable and Mane's creator network and generate 16.7% of total reach. The charts below show how often those partnerships recur and how much of Fable and Mane's audience reach they account for.
Repeat creators make up 9.8% of Fable and Mane's creator network and generate 16.7% of total reach. The charts below show how often those partnerships recur and how much of Fable and Mane's audience reach they account for.
One-off vs. repeat creators
Share of 173 creators
Months active
Repeat creators only
2 months
70.6%
3 months
17.6%
4+ months
11.8%
Repeat partnerships at a glance
16.7%
of total reach comes from repeat creators
2.9
average posts per repeat creator
5 months
longest running partnership
Creators Fable and Mane works with repeatedly
@by.emmaleahView on TikTok ↗
stormy night hair therapy 🫧❄️⛈️🧖🏼♀️🧸🌟 products @Emi Jay paddle brush* @Fable & Mane [...]
18.9K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@withdanielle_View on Instagram ↗
[...] @olaplex Bond Maintenance Shampoo @fableandmane shine hair mask @fentyskin body [...]
76.4K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@yolie2lolieView on TikTok ↗
Tengo 3 años usándola y planeo seguir haciéndolo @Fable & Mane #mascarilla #canas #estilo [...]
62K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
Fable and Mane's most loyal creators
@by.emmaleah
Months active5
Posts5
Total engagement6.2K
@withdanielle_
Months active4
Posts7
Total engagement8K
@yolie2lolie
Months active3
Posts4
Total engagement1.1K
Geographical breakdown
The markets where Fable and Mane's sponsored creators are based. 91.5% of sponsored posts came from creators based in 5 markets. United States and United Kingdom lead at 42.3% and 22.5%, with the remaining 8.5% spread across a wider range of countries.
Sponsored posts by creator location
Top 9 markets
United States
42.3%
United Kingdom
22.5%
Canada
14.1%
Spain
7.0%
Germany
5.6%
France
4.2%
Italy
1.4%
Thailand
1.4%
Pakistan
1.4%
Fable and Mane vs. related brands
How Fable and Mane's influencer activity compares with other beauty brands.
Sponsored posts, last 12 months
Fable and Mane vs. related brands
1.7K posts
1.3K posts
216 posts
Frequently asked questions
Scaling your
influencer program?
Find & email influencers, track campaigns, ship products & more. All in one place.