Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Caden Lane Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 271 sponsored posts from Caden Lane across Instagram, TikTok and YouTube over the last 12 months.
See where Caden Lane invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, February was 37.3% more active in terms of posting frequency.
Social platforms breakdown
Where Caden Lane's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Caden Lane's accounts
Instagram167
TikTok102
YouTube2
Content format by platform
Share of all sponsored posts.
Instagram · Reels
47.6%
Instagram · Feed Posts
14.0%
TikTok · Posts
37.6%
YouTube · Long-form
0.7%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
47.6%
Instagram · Feed Posts
14.0%
TikTok · Posts
37.6%
YouTube · Long-form
0.7%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Caden Lane's sponsored posts perform
Reach and engagement across all 271 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
20.4K
Average views per post
1.8K
Median views per post
4.4M
Total views
$139K
Estimated media value
5.8%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@themelaniecruzView on Instagram ↗
Our favorite monthly update!!!!! 🩷 Sister Penny is catching up to Sophia!🥹 #sisters [...]
782.4K Post views
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@micah.julietView on Instagram ↗
[...] with the link to this post on my LTK ⬇ @cadenlane #CadenLane #ColorablePJs #MomLife [...]
482K Post views
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@summerdoingthingsView on Instagram ↗
[...] own - I just want to keep on replay. @cadenlane makes our mornings even cozier, even [...]
273.4K Post views
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See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Caden Lane works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Caden Lane's influencers by average views per post
Share of the 189 creators in this dataset
<1K
35.4%
1K-5K
30.7%
5K-10K
7.4%
10K-50K
16.4%
50K-100K
4.8%
100K-500K
4.8%
500K+
0.5%
Top influencers Caden Lane works with
Caden Lane's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@themelaniecruzInstagram1782.4K
2
@micah.julietInstagram1482K
3
@hillary.grandInstagram2276.1K
4
@summerdoingthingsInstagram1273.4K
5
@lovejessmarieInstagram1150.7K
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Check out our API.
Repeat
partnerships
Whether Caden Lane works with creators once, or builds an ongoing roster.
Repeat creators make up 7.3% of Caden Lane's creator network and generate 12.8% of total reach. The charts below show how often those partnerships recur and how much of Caden Lane's audience reach they account for.
Repeat creators make up 7.3% of Caden Lane's creator network and generate 12.8% of total reach. The charts below show how often those partnerships recur and how much of Caden Lane's audience reach they account for.
One-off vs. repeat creators
Share of 232 creators
Months active
Repeat creators only
2 months
82.4%
3 months
11.8%
4+ months
5.9%
Repeat partnerships at a glance
12.8%
of total reach comes from repeat creators
2.5
average posts per repeat creator
7 months
longest running partnership
Creators Caden Lane works with repeatedly
@jessica.mcdanie.lView on Instagram ↗
@cadenlane Christmas ideas for my girls! [...]
955 Post views
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@madissonstickelView on Instagram ↗
[...] news! 🐾 #ad Our friends over at @cadenlane just launched their new, dog centered [...]
32K Post views
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@gabievosslerView on Instagram ↗
[...] personalized water bottles from @cadenlane make those first-day details feel even [...]
1.2K Post views
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Caden Lane's most loyal creators
@jessica.mcdanie.l
Months active7
Posts7
Total engagement73
@madissonstickel
Months active3
Posts3
Total engagement2.6K
@gabievossler
Months active3
Posts3
Total engagement212
Geographical breakdown
The markets where Caden Lane's sponsored creators are based. 100.0% of sponsored posts came from creators based in 2 markets. United States and India lead at 99.4% and 0.6%.
Sponsored posts by creator location
Top 2 markets
United States
99.4%
India
0.6%
Caden Lane vs. related brands
How Caden Lane's influencer activity compares with other children & babies brands.
Sponsored posts, last 12 months
Caden Lane vs. related brands
4.5K posts
626 posts
271 posts
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